Goal of Social Media Strategy: "We're working everyday to help people save money so that they can live

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Facebook
June 4, 2010
4,082,014
18,725

Twitter
Joined
June 1, 2010
Tweets
14,200
Followers
229,000
Photos
3,391

Youtube
Joined
July 27, 2011
Total Videos
136
Total Subscribers
1,148
Total Views
1,200,202

Days
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Days
Videos/Day

44
3.10857143

e money so that they can live better"

About:

Desde hace 50 aos trabajamos para mejorar la calidad de vida de las familias
en Mxico y Centroamrica; impulsando el desarrollo y bienestar de las comunidades
en las que estamos presentes, basados en la integridad y excelencia.

* Most popular video received around 198,000 views. This video generated 4 subscriptions
and was shared 14 times. The video was about Forums for Sustainability 2013

Vina MontGras
CEO

Patricio Middleton

Chile 10th Largest wine producer

MontGras is the 4th largest wine exporter
* Stay consistent with the overall marketing
strategy of positioning MontGras as a
producer of high-quality fine wines
Target Markets
1 United Kingdom
2 United States

MontGras Wines
* positioned mainly in the lower end of the f

MontGras Wines
d mainly in the lower end of the fine-wines price range

International Context in Wine Industry

* Gloomy
* projected worldwide and domestic overproduction,
intensifying global competition, and ongoing
consolidation in the distribution chain

in Wine Industry

estic overproduction,
ion, and ongoing
ribution chain