the seven different

ways to get

your book

Published
Dales career in publishing began at
the age of nineteen when he co-wrote
his first book titled The World at You
Feet., a self-help book for teenagers.
However, in 2005 he created the
Secrets Exposed series; a selection of
books that takes people up-close and
personal with hundreds of Australasias
most successful people. With four
titles successfully released in the first
eight months, Dale is now working on
another twenty books which will be
released over the next two years.

the seven different

ways to get

your book

Published

Dale Beaumont is a renowned publishing expert, bestselling author and international speaker.
Dales career in publishing began at the age of nineteen
when he co-wrote his first book: The World at You Feet.,
a self-help book for teenagers that has now sold 7,500
copies. From the success of this project Dale co-founded
Tomorrows Youth International, which today runs
educational and self-development programs for teenagers
in Australia, New Zealand and South East Asia.
Dale has since gone on to establish himself as a
publishing expert, undertaking extensive research in the
publishing industry and learning from professionals such
as: Mark Victor Hansen, Dan Poynter, Cindy Cashman,
Allan Pease, Paul Hartunian, Robert Allen, Brian Caswell,
Robyn Henderson and many others.
Through this experience, Dale created the Secrets
Exposed! Series; a selection of books that takes people
up-close and personal with hundreds of Australasias most
successful people. Offering the perfect balance between how to information and inspirational stories, the brand have
received outstanding acceptance from the book trade and exceptional customer feedback from readers everywhere.
With four titles successfully released in the first eight months, and 40,000 Secrets Exposed books now in print, Dale is
now working another twenty books which will be release over the next two years.
These achievements and the speed at which this books his books were released, prompted hundreds of calls and
emails from people all desperate to learn about how to get their books into print. Unable to handle the growing
list, Dale decided to create several content-rich information products and reveal this fresh and innovative publishing
system to aspiring author all over the world.
Dale has been interviewed on Sunrise, Today Show, Mornings with Kerri-Anne, ABC Radio, Radio 2UE, as well as
featured in over a hundred different newspapers and magazines articles right across the country.
Today Dale lives in Sydney, Australia, with his beautiful and very supportive wife, Katherine.
For more information about Dale Beaumont and to view his book,

http://www.DaleBeaumont.com


Disclaimer
All the information, techniques,
skills and concepts contained
within this publication are of
the nature of general comment
only, and are not in any way
recommended as individual
advice. The intent is to offer a
variety of information to provide
a wider range of choices now
and in the future, recognising
that we all have widely diverse
circumstances and viewpoints.
Should any reader choose to
make use of the information
contained herein, this is their
decision, and the contributors
(and their companies), authors
and publishers do not assume
any responsibilities whatsoever
under any conditions or circum
stances. It is recommended
that the reader obtain their
own independent advice.

Introduction
Welcome to The Seven Different Ways To Get Published! What you are about to read
is essential for taking your next step into the exciting world of publishing.
Writing a book can be one of the most personally rewarding things you will ever
do and in few short months from now you can dramatically increase credibility
in your industry; magnify your income earning potential; expand your database;
increase publicity opportunities and media exposure; give something back to the
community; and whats more, you can have a lot of fun in the process.
When you first start learning about publishing you will discover that there are many
different ways to get your words in print. The purpose of this document is to share
all these publishing options with you, to outline their benefits and drawbacks, and
to provide you with ten questions that will match your characteristics and goals with
the appropriate publishing option for you.
For some, the prospect of publishing can be daunting and perhaps risky. But it
doesnt have to be. If you are aware of the different ways and options of operating
within the publishing industry, then you will not make decisions based on inaccurate
advice that will only cost you money and time.
A closed mind can be the most expensive cost in publishing, but at the end of this
document you will understand what you do and do not know, and what steps you
need to take to move forward successfully with your publishing endeavours.
When I first started in publishing, I realised that many people were disenchanted
or ill-informed about the different ways of getting their book in print. You need
to know that there are a range of publishing channels other than your traditional
publishing companies. You need to find one that works best for you.
As a published author I have been fortunate to experience the highlights of
the publishing world and to embrace the exciting opportunities it has to offer.
Publishing can be one of the best things you do in your life, and seeing your words
in print can be indescribable even for the articulate writer.
I wish you all the best with your publishing desires.

Dale Beaumont
Best-Selling Author, Publisher Expert and International Speaker


1. Major Publisher
How does it work?
Major publishers take your book, known as a manuscript in the
industry, and will publish it for you. They will typically cover all the
costs associated with production including: editing, proofreading,
photography, illustrations, type-setting, cover design, printing,
distribution and marketing. Depending on the nature of the book and
how well-known you are, your income will come to you in the form of
a royalty which is usually between 6-15% of the Recommended Retail
Price (RRP). The generally accepted amount is 10%.
This amount is sometimes paid to you once the book has been
published and sales have been made, or its sometimes paid to you
in terms of an advance. This is where the publisher will forecast the
number of copies they expect will likely print and sell in their first run.
Then they will calculate your expected future royalty on those books
and pay you 50% of that amount immediately on the signing of the
contracts (which may be before the book is even written), and the
remaining 50% once they have received the completed manuscript
(which must be by a predetermined date specified in the contact). Once
published, if it doesnt sell its expected amount, its at the loss of the
publisher and typically no further print runs will take place. If the book
sells beyond expectation and re-printing occurs, you will then start
receiving your royalty fee specified in your contract in either monthly or
quarterly instalments for the life of the book.
Contracts with major publishers will usually also include: re-print
rights, digital (eBook) rights, international rights, translation rights, and
publisher exit clauses.

What are the benefits?

It can provide higher kudos and status in the minds of people in
your industry and/or the public, as most people understand the
challenges of being published by a major publisher.
Major publishers cover the entire cost associated with the production
of your book (these are mentioned above), plus they will cover
associated marketing costs for the promotion of your book. These
may include putting you book into bookstore catalogues and
possibly running magazine or newspaper advertisements.

 You are able to leverage off the experience of a whole team of

individuals who have years of experience in the book industry and
know what is takes to make a book successful.
Once you are accepted by a major publisher you are guaranteed
distribution into most major bookstores, where your book can be
seen by people across the country, and potentially globally, providing
greater credibility and branding.
Major publishers can offer you the opportunity to receive income
before your book is sold, and sometimes before it is even written.
This means you can be paid for your time immediately and the risk
regarding the success of the book is in the hands of the publisher.
Once your book is almost complete you will normally be assigned
a trained publicist that will work to secure you media exposure for
you and your book. This helps to stimulate interest and demand for
your book. Sometimes this exposure can be on a local basis, whereas
other times it can involve national television or several pages in
major magazines.
If you book has universal appeal major publishers can provide
opportunities to have your book published internationally. By
opening up a global market, you can benefit from the additional
income and further opportunities that come with it.

What are the drawbacks?

Many major publishers dont accept unsolicited manuscripts or books
sent to them directly by prospective authors. This closed door policy
can sometimes mean that if you do send your work, you are likely to
have it come back to you unopened, with a big rubber stamp saying
return to sender.
If you are a first time author you may find it hard to be heard, as
major publishers tend to work with established writers, renowned
experts and celebrities.
If a major publisher does show interest in your work, they may
require you to deal directly with them through a third party, known
as a literary agent. This means giving an extra percentage of your
royalty away to another person or company.
Once you sign a contract with a major publisher you typically lose
most of or all creative control over your work. They will have the


right to edit and typeset the book as they see fit. In addition they
have control over the final title of your book, cover design and the
way in which your book is marketed and promoted.
Unless you are a seasoned author, signing with a major publisher
usually means signing over the rights also digital (eBook) rights,
hardcover rights, mini books, international rights, reprint rights
(within a two year period) and further books under the same series.
As many major publishers produce between 50 to100 titles per
month, you can sometimes get lost in the crowd and begin to feel
like just another number in the system.
Going through a major publisher is usually the slowest way to get
your book on the shelves. Typically you can expect the process to
take 12 to 18 months. This length of time can sometimes make your
work vulnerable to competing authors getting their product to the
market before yours.
If your book is not time sensitive (like a biography of a recently
deceased celebrity or an analytical work on an upcoming political
election), sometimes it can be at the mercy of more pressing books,
meaning further delays.
Through a major publisher you will make a lot less money per book
sold than you would by self-publishing your work.
Once your book is in bookstores, if it doesnt sell enough copies
within the first 8 to 12 weeks, it is likely that bookstores will return
the majority of copies and will not reorder. So there is a possibility
that after three months your book will be permanently off the
shelves and never to return.
If you want to have copies for yourself to give to family and friends,
or copies to on-sell at events and speaking engagements, generally
youll have to buy back your book from the publisher at a price
which is a lot higher than the direct costs for production.
Generally major publishers arent very willing to support promotional
text or lead generating devices at the back of the book or
throughout the body of the book. This means you are less likely to
on-sell other higher value products or services.

Is this option for you?

Are you someone that:
does not have experience in the industry and/or does not wish to
gain experience?
is an expert in your field?
lacks the capital or financial resources to fund the project?
cannot invest the necessary time?
is looking for the prestige and reputation of being published by a
major publisher?
is patient?
is not concerned with creative control?
is not looking to on-sell books at events and speaking engagements?
does not require quick revenue?
has an established name?

2. Specialised Publisher
How does it work?
Specialised publishers typically work in a similar way to major
publishers; however, they are much smaller in size and will generally
publish material for a specific style of book, area of interest, or for
a certain industry. That is, a specialised publisher may only publish
books relating to finance and nothing else, whereas another specialised
publisher will only publish craft-related books and another publisher
may only concentrate on material suitable for the network marketing
industry.
Specialised publishers have a similar process to major publishers in that
they will also cover production and marketing costs. However, details
can vary greatly, especially in terms of the contracts and agreements
they offer. Eg: some publishers will give advancements while others may
not.
Specialised publishers share many benefits and drawbacks with major
publishers, however, if your book is unique or has a specific market
audience, then a specialised publisher can use their experience and
powers of influence to get your book into a particular market.

What are the benefits?

Specialised publishers have more of an open door policy and are
generally more willing to work with first time authors, provided their
book offers good information.
They have a quicker turn-around time.
Due to their small size, there is less chance of becoming another cog
in the system which can occur with major publishers.
Possess more knowledge about your particular field, so they can
offer specialised advice.
As they are more specialised they have a much better understanding
of your market and can provide better advice to increase the success
of the book.
Often they allow more creative control than major publishers.

 As they publish a lot less books, they generally offer a more

personalised service compared with major publishers, and can
allocate more time to individual books.
Have a greater penetration with industry bodies and established
relationships with associated industry magazine and journals, so they
will be able to secure a greater amount of targeted media exposure
for you book.
Once you have been accepted by a specialised company, they
will guarantee distribution into specific, sometimes hard-to-reach
markets.

What are the drawbacks?

Specialised publishers target specific markets. If your book is a broad
topic and is not specialised enough, than they may not give you a lot
of exposure.
Specialised publishers who are new to the industry may lack the
experience and depth of knowledge that could be offered by a major
publisher.
A lack of financial stability may also limit the extent of the publishers
investment, which may result in shorter print runs.
If you are not an expert in your specific industry than specialised
publishers may not be interested in publishing your book.
Depending on the terms in your contract, specialised publishers
control where your books are distributed and for how long.
When a specialised publisher accepts your manuscript, you may have
little say in the production and distribution of your book. That is, just
like a major publisher you may lose control of your book.
Books containing information specific to an area, may require
frequent revisions in order to update material. A specialised
publisher, who wishes to move through projects quickly, may
therefore perceive your manuscript as being time consuming.

10

Is this option for you?

Are you someone that:
is looking for a more personalised service?
wishes to aim for a particular niche or industry?
does not think a major publisher will be interested because of its
limited market?
lacks the finances to self-publish?
cannot or does not know how to reach specific readers?
is looking for further advice from people who understand your field
of interest?
needs help refining your content?
does not understand the industry and requires direction?
is not too concerned with maintaining control?
has a strong desire to spread your passion or knowledge to other
people?

11

3. Literary Agent
How does it work?
A literary agent is an individual or company that represents you and
acts on your behalf in all communication and subsequent negotiation
with publishers. The role typically includes:
Reviewing your manuscript and offering unbiased feedback.
Sourcing the right publisher for your book.
Preparing a proposal document to publishers which will typically
include: a synopsis of each chapter, target market, competition
analysis, sample chapter, even a projected budget
Sending your manuscript and proposal to several selected publishers.
Ensuring that your proposal is received and read.
Negotiating with interested parties the possible terms of a contract
which includes: your advance, digital rights, international rights,
movie rights, etc.
Presenting to you your available options and making
recommendations as to which option would have the most value.
Ensuring that contracts are signed and that both parties uphold the
terms of the agreement and advance fees and royalties are paid on
time.
If the book exceeds expectation and extends beyond the existing
contract, they will re-negotiate new terms and secure opportunities
for future titles.
Today, amidst the competitiveness of the publishing world, many
publishers will not accept unsolicited manuscripts. Although a literary
agent will not publish your manuscript, they can increase your
publication chances when used in conjunction with other publishing
options.

What are the benefits?

Agents will give you genuine feedback and suggest changes that are
needed for a publisher to accept your manuscript. Agents understand
the qualities that publishers look for in a good manuscript, and can
help you get your book to the required standard.
As previously stated, many publishers will not accept unsolicited
manuscripts. Agents have established contacts in the industry who
can help you by-pass the slush pile and get you in the back door.

12

 You can acquire the services of an agent with no upfront cost.

Publishers receive many manuscripts every day, and do not have
the time to read through them all. While your book might be
outstanding and exactly what the publisher wants, if it does not
stand out then it will be lost with all the other manuscripts. Agents
can help you put together a strong proposal that will appeal to the
publisher.
They can help you negotiate better terms for you contract, as agents
know what publishers can and cant do.
Agents that represent you are essentially saying that they believe
this manuscript can be published. They therefore have an invested
interest in the books success, and a reason to push your book
forward and to make it as successful as possible.
Some agents also have experience in selling your rights, and can
organise movie rights, or help you sign off the books rights to other
countries. Once you are published, agents can give you feedback
and leads for future titles, second editions, follow-up books or other
ways to continue your writing success.

What are the drawbacks?

Agents will receive a portion of your royalties; around 15% of the
money you make for each book.
If you do not do your research, you may find a literary agent that is
inexperienced or not suited to your book. Inexperienced agents can
lack the contacts or the skills necessary for portraying your book in
the best possible light.
After spending months or years slaving over your book, you will
naturally be protective of your book. Agents will be critical of your
book and will want to make changes, in an effort to get it published.
Inexperienced writers may be exploited by dishonest agents who
may charge editing, reading and sign-ups fees.
When a publishing deal has been signed and their income secured,
some agents will quickly move on to the next author.

13

Is this option for you?

Are you someone that:
is a first time author?
has tried unsuccessfully to get your foot in the publishing door?
will benefit from genuine feedback?
is busy and does not have the time or the patience to deal with a
publisher?
feels more comfortable involving someone else who has an invested
interest in your success?
would like to develop your book into other forms, eg: movies?
needs someone to negotiate the terms for selling off rights to other
countries?
does not know how to appeal to a publisher?
wants to turn a good manuscript into a great manuscript?
is serious about pursuing a career in writing?

14

4. Self-Publish
How does it work?
Self-publishing is the alternative to mainstream publishing, where
the self-publisher assumes responsibility for the production of their
work. A self-publisher will co-ordinate the entire book, from initial
concepts to print to the selling and marketing of their book. They are
the writer, editor, proofreader, typesetter, printer, distributor, marketer
and promoter. While they do not have to complete all of these tasks
themselves, they can outsource these jobs, which may see the selfpublisher managing 5-10 people in order to bring their book to life.
A self-publisher assumes all risks and covers all direct costs, but they
will reap all the rewards including maximum available profit. They are
the co-ordinator of the various steps in the publishing process and will
make the final decisions, like conventional publishers do. Self-publishing
offers the freedom to produce your book in any way and to distribute
it by any suitable means. This may require personally selling your book
door to door, or a more popular choice is to hire a specialised book
distributor.
One of the main reasons people self-publish is because a mainstream
publisher will not publish their manuscript. There are many reasons why
a manuscript is not accepted by publishers, and often it has more to do
with finances than with a poorly written piece of work.
High quality manuscripts will always be looked over because of
publisher agendas, such as financial security. Self-publishing is a means
to avoid these problems and to get your words published. The success
or failure of your book is determined by you.

What are the benefits?

Self-publishing offers greater income potential, especially when
compared to the 6-10% royalties paid by a publishing company. As a
self-publisher, after you cover your direct costs, all other income will
be received by you.
By publishing your own manuscript, you retain total creative control.
You are responsible for making decisions about the cover design, the
title, printing, marketing and all the other areas of producing and
distributing your book. This control is not available with mainstream
publishers, where once you sign a contract, you relinquish all rights
to them.
15

 If you self-publish you can get your work into the market quickly.
It all depends on how fast you can complete the steps needed to
produce a book. It can be as early as three months which is very
quick compared to the 12-18 months that it takes a mainstream
publisher to introduce a book into the market.
Self-publishing provides the freedom to penetrate any market you
wish via any distribution channels you feel is best. Eg: you can on-sell
at events or speaking engagements.
There are always new and innovative ways to market and promote
your books in order to reach specific markets. Self-publishing allows
you to maintain control over the way you market and promote your
book.
If your book is successful, you can generate further income by selling
your international and digital rights. Self-publishing allows you to
retain such rights, which means you can reach further markets.
Whether you hire a book distributor or not, you are responsible for
keeping your book on book shelves or removing them. If you can
keep generating traffic than its possible to keep your books there for
two or three years or even longer.
Self-publishing offers opportunities to pre-sell your books. If you are
effective, it means that you can possibly cover all or some of your
expenses before your book goes to print. Publishers are not always
willing or savvy enough to sell to places, like industry associations,
which is an ideal market to pre-sell to.
Self-publishing gives you the control to sell in locations, other than
bookstores. Websites, speaking circuits, retail and corporate outlets
are proving to be effective locations to tap into other markets.
As a self-publisher you are able to include any content you like. This
means you can be more active in using the books as lead-generating
devices. Eg: you can add information about additional products or
services you may offer.

16

What are the drawbacks?

Self-publishing will require a significant upfront cost depending on
the quantity.
The reason that youll reap the financial rewards of self-publishing is,
in part, due to the financial funding that you provide.
Self-publishing can be very time consuming, especially if its your first
time. It also depends on the extent of your outsourcing, and whether
or not you complete the steps yourself.
Self-publishing can become difficult if you lack the necessary
skills. As a co-ordinator, important skills that are lacking (such as
negotiation and communication skills) may result in you paying too
much money for services.
There is no guarantee that your book will be distributed into
bookstores. If this occurs you need to be prepared to seek out other
distribution options.
As a self-publisher, you may not have the experience or expertise
in all areas of the publishing process. Publishers have many years
of experience and have specialised professionals working in their
specific areas. By self-publishing, you do not benefit from these skills,
experience, and industry insights.
Some people do not hold self-publishing on the same podium as a
mainstream publisher. The prestige and reputation that goes with a
major publisher can sometimes overshadow the dedication and hardwork of a self-publisher.
Self-publishing involves risk. You are financing the production with
no guarantee of a return. Self-publishers need to be able to manage
finances or employ someone that can do it for them.
You will have to co-ordinate warehousing and storage arrangements.
This may mean storing your product in your house, or spending
further money to do this.

17

Is this option for you?

Are you someone that:
is entrepreneurial?
wants to control the entire publishing process?
believes that they can market and promote their book better than a
publisher can?
wants to market their books outside of book shops?
believes that their books have the potential to be pre-sold in order
to cover production costs?
has a strong desire or need to get their books out quickly?
is on the speaking circuit and wants to on-sell them at events or
engagements?
wants to earn more income from their book?
has been rejected by many publishers?
has the resources and the knowledge to self-publish?

18

5. Co-author
How does it work?
Co-authoring is the act of approaching an individual and/or group
that has celebrity status or someone who is an established author in a
particular field, to write a book together. It is ultimately about finding a
known name and offering a co-author agreement.
For example: If you were an unknown author writing a book on
scientology, there is a high probability that you will not be published.
But if you were to contact Tom Cruise, a scientologist, and told him that
you were writing a book on scientology and would he like to co-author
it with you, your chances of publication would increase.
There is no one set way to enter an agreement as a co-author,
with agreements varying depending on different situations. Some
agreements will require you to manage the entire process while the
other person will lend their name and credibility. Sometimes they will
do this at no cost, other times they may want a share in the profits.
They may or may not contribute to expenses. Every situation warrants
different terms and conditions, however, you need to discuss all points,
especially in regards to costs and profits.
Co-authoring, like a literary agent, is not a way to get published on its
own. What it does is that it creates a more appealing product that is
more likely to be accepted by a conventional publisher. It is essentially a
pre-strategy to increase your success with the other publishing options
discussed in this document.

What are the benefits?

Co-authoring allows you to leverage of the name of someone elses
prestige, credibility, and reputation through power of association.
You have greater marketing opportunities because you are associated
with a well-known person, who may attract attention in certain
markets. They also allow you to tap into an already established
market, such as a fan base, so that you can reach an audience that
you couldnt on your own.
Having a reputable name on your book, makes for a more attractive
product to a publisher, agent or distributor, thus adding some
security to their investment.

19

 Working with a well-known person can optimise your publicity

opportunities. Celebrities or experts may have experience in
interviews or promotions and can serve as a more effective
ambassador for you book.
Co-authoring allows you to build a reputation which will assist you in
further endeavours that you may wish to undertake or are currently
involved in.
Depending on the agreement, a co-author may assist with covering
the costs of the production in an effort to get the book into the
marketplace quickly and successfully.
Co-authoring may lead to greater income as a result of the exposure
a celebrity or known author may attract.
A co-author may also ease time pressures placed on you because the
work load can possibly be divided between two or more people.
It offers the opportunity for another expert on the topic to
contribute fresh angles or more improved ideas.

What are the drawbacks?

As a co-author you may have to forgo some of the lime-light, or may
even be overshadowed or forgotten by a recognised name.
As there are two parties involved, compromises may have to be
made in order for the arrangement to work.
If the name you attach to your book, is tainted or discredited, your
books success may be affected. The reputation of someones name is
something you cannot control.
If the celebrity or known author does not know much about the
books topic, when questioned by the media, they may come off as
not credible, as does the book.
If the book becomes successful, the co-author may want to change
the terms of the agreement to better suit them. This may be in
regards to profit, rights, costs and so forth.

20

Is this option for you?

Are you someone that:
does not care about becoming a star?
is more concerned with getting their views and passions published
and conveyed to other people?
has had trouble with publishers who have not been willing to accept
your ideas?
was unable to put together an attractive proposal for agents to sell?
doesn't have the skills to promote the books or lack the desire to do
so?
possesses many weaknesses that need compensated for?
wants to focus on and excel at their strengths?
does not have a self-serving agenda?
believes they have an unfamiliar topic and is looking to increase the
size of their audience?
would prefer to work with someone else with extended expertise
and knowledge on the topic?

21

6. eBook
How does it work?
An eBook is a document containing information, which is made
available to people in an electronic or digital format. Even though most
eBooks are originally created in a Microsoft Word or an equivalent
program, they are generally turned into a PDF (Portable Document
Format) document using Acrobat Reader. This enables the eBook to
be opened on any computer that uses Acrobat Reader, and keeps the
document in its original set format irrespective of what computer its
opened on.
eBooks are usually made available to people on-line over the Internet.
With the help of a skilled web technician you can set up the process so
it is fully automated. That is, people learn about your eBook through a
webpage, purchase it through a shopping cart using their credit card
and then have the eBook electronically sent to them. Once received the
eBook can be opened and read on a computer screen or printed and
read in hard copy format.
Alternatively eBooks can be burnt onto a CD and sold. The purchaser
can then load the CD onto their computer, open the file, and can again
either read it on their screen or print its pages.

What are the benefits?

An eBook does not incur major publishing costs such as printing.
While eBooks have no printing costs there are very little production
costs also. You need access to a computer, word processor and a
PDF convert. And if you dont have the time or budget to create a
website, there are dozens of specialised sites that can host, sell and
deliver your eBook.
If your eBook is available online, you can set up a fully automated
system, so that people can learn about your book through a
website, purchase it online through a shopping cart and the eBook
is electronically and automatically sent to them. This allows you to
make money around the clock.
eBooks provide instant gratification. You do not have to worry
about deliveries and shipping, because the purchaser receives it
immediately.

22

 Through eBooks you are able to tap into a world market without
complications, as the Internet is world wide, meaning your eBook is
also.
Books including photography, graphics and art can be expensive
because of the colours required for printing. eBooks can use colours
on screen for no added costs.
People usually buy eBooks for their information and are not too
concerned with presentation or layout. So if your books are of a
technical nature or have content of high value to its readers, you
can price your eBook at $47 or even $97, because unlike bookstores,
eBooks are not bound by a set price.
Security software is now available which can protect your eBooks
from being opened on other computers or being sent to other
people. This means you will not lose money by customers
distributing or copying it for other people. The software can also
disarm the eBook, so if someone wants a refund, they can no longer
access the eBook.
eBooks are environmentally friendly, as they can be viewed without
the need for paper.
In a fast-paced environment, people pay for convenience and speed.
eBooks are also portable and allow people to read content whenever
they have access to a computer. Eg: you cannot physically carry a
thousand books; however, it is possible to carry a thousand eBooks.
Changes to eBooks can be made easily and updates can be made
more regularly. To do this with books in the physical form will not
only be time consuming, but very expensive also.

What are the drawbacks?

A large population of people are not Internet users, which means
you are limiting your market.
People must have Acrobat Reader on their computer in order to
open the PDF document. Once again, you could be potentially
limiting your market.

23

 eBooks require websites to operate. Whether you create your own

website, or pay a site to host it, it will cost you money either way to
publish an eBook.
The success of your eBook is heavily dependant on your ability to
drive traffic to the website that offers your eBook. This may mean
additional costs in order to hire professional on-line marketers or
taking the time to learn to do it yourself.
As eBooks are of a technical nature, you will have to help solve
technical problems and other administrative inquiries. eg: failure to
download or open files.
If you do not protect your product with the appropriate security
software, then customers can send it to other people or on-sell them,
which results in the loss of income. Due to nature of the Internet it is
difficult to monitor these activities.
Unless protected, it is possible for plagiarists to replace your name
with theirs and essentially steal your product.

Is this option for you?

Are you someone that:
does not have the capital to get content into physical form?
has content suitable for the world market?
has content of a technical nature that would be worth more than
what you would get from a bookstore?
wants to get their material to people as quickly as possible?
has a significant amount of photographs and graphics that would be
expensive to print in physical form?
wants to minimise administration and to avoid sending packages?
has low funds and would rather not spend it hiring professionals in
specialist fields?
has a series of books that need to be released in quick succession,
which you couldnt do in a physical form?
has previous experience or is willing to learn about Internet
marketing?
needs to update their product constantly?

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7. Vanity Publisher
How does it work?
Vanity publishing is sometimes referred to as: subsidy, co-operative,
shared responsibility, or joint venture publishing. Vanity publishers
may also use the term self-publishing, but while they may share some
similar qualities, vanity publishing should not be confused with the selfpublishing term already mentioned in this document.
A vanity publisher will publish a manuscript at a cost to the author.
They will take a manuscript and manage the process on the authors
behalf. They will edit, proofread, typeset, and print the book, then give
you an invoice that covers all of these costs plus a service fee.
Some vanity publishers can offer further services. They can provide
a ghost writer who will sit down with you and record your thoughts
on tapes, before writing the book and continuing with the rest of
the production process. Vanity publishers can also be connected with
distributors, which means that they are also able to co-ordinate your
books into bookshops.
Vanity publishing is not a term that is often looked upon favourably in
the publishing industry. This is because unlike conventional publishers,
vanity publishers will publish work regardless of its content or quality
and is done so for the sake of the authors vanity to be printed.
Vanity publishers make money not from the sales of the books, but
from the author, and its this approach that prompts sceptic views from
bookstores and other mainstream publishers.
It should be noted, that genuine publishers exist that trade under the
title of vanity publisher. Many advocates who ensure vanity publishers
trade fairly in the marketplace have websites that outline credible vanity
publishers.

What are the benefits?

Vanity publishers work for you under your guidance and direction.
Therefore, you still retain control over the production process.
Vanity publishers will save you heaps of time, because they are
managing the entire process.
You can leverage of the experience and knowledge of vanity
publishers while still maintaining control over the process and having
the final say.
25

 Scales of economy exist, so sometimes it can be cheaper than

publishing it yourself.
It is quicker than going through a major or specialised publisher, and
you also gain the experience of the process and the knowledge of
how to improve certain aspects of your process for next time.
Some vanity publishers are connected to distribution companies, so
you have the option of accessing their channels of distribution and
getting your books into bookstores.
Vanity publishers provide a contact person who co-ordinates a team
that will work on your product. This ensures that you are aware of
every step of the production process.
Vanity publishers can also provide a ghost writer to ensure your
message can be articulated.
Having contacts within every area of the publishing process means
that you dont have to seek out credible professionals, as you would
if you were self-publishing.
Vanity publishers are not restricted by the same factors that other
publishers are, and are more likely to publish your work.

What are the drawbacks?

If vanity publishers outsource, they can charge you more or not
invest time in trying to find the best deal for you.
Some vanity publishers will not provide you with individual costs for
each step of the production process. Usually they will provide you
with one bill, and will include a premium.
Vanity publishing may work out to be cheaper than self-publishing,
however, it can sometimes cost you significantly more than
managing the process yourself.
Vanity publishers do not have the same reputation as major
publishers. Some people will perceive you as lacking the ability to
get published by a mainstream publisher, hence your need to resort
to a vanity publisher. This can hurt your credibility and may affect
future opportunities with people in the industry.

26

 Vanity publishers can produce lots of titles, which may make you
feel like another cog in the system or just another book on the
production line.
Using a vanity publisher requires you to fund the production process;
however, you are not in absolute control of how that money is used.
You may have trouble convincing bookstores to sell your book. Some
bookstores may question the credibility of vanity publishers, which
may make it difficult to get your books onto their shelves.
If you do not find a credible vanity publisher they can take
advantage of your position and lack of knowledge.
Some vanity publishers may be less interested in the actual success
of your book, because their profits derive from your upfront funding.
This is unlike a major publisher whose income is made from the
books sales over a set time period.
Vanity publishers will sometimes sell valueless add-on services in an
effort to generate more revenue from you.

Is this option for you?

Are you someone that:
lacks the time to self-publish?
would rather someone else manage the process?
has received rejections from other publishers?
want to leverage the experience of people who publish books for a
living, while still maintaining control?
still wants to have a say in the decision-making process?
is more concerned with getting something published?
is looking to gain some experience without losing money on trial
and error?
does not know where to find people to outsource from?
is not looking to use bookstores as their main distribution channel?
does not have the knowledge or desire to learn about selfpublishing?

27

Summary
When most people finish writing their manuscript, their initial reaction
is to send it out to as many publishers as possible. After months or
years of sitting in front of the computer focusing on their work of
passion, they cant wait to see their words in print. However, sending
their manuscript without a plan or direction will not only ensure their
manuscript remains in the bottom draw unpublished, it will also leave
them feeling deflated. Overwhelmed with the burning red rejection
imprinted on their forehead, they will refuse to immerse themself in
such a vulnerable act ever again.
But this does not have to be you! The truth is: your manuscript may
be a next best-seller! Whereas mainstream publishers definitely have
a significant role in the publishing industry, you need to understand
that they may not be suited to you or your manuscript. Some of the
worlds best-selling books received countless rejections before they were
published, and many of them were printed via other publishing options.
I hope this document has opened your eyes to these other avenues of
publishing. It aims to provide you with an overview of these different
options and to encourage you to identify what you do and dont know
about publishing.
So before you send your completed manuscript out into the world,
take the time to define your purpose. Write down what you want to
achieve, and compare them to the points discussed in this document.
Work out what type of person you are and where your manuscript fits
into the world of publishing? Do you want to make a lot of money? Do
you want to get your book into the marketplace quickly? Devote some
time to identifying your books intention, then write at least half a page
defining your purpose and plan.
Publishing is, without doubt, a great experience and one that will
have positive impact on your life. Writing is not an easy task and your
willingness to complete your manuscript suggests that you have a
strong desire to see your words in print.
So dont stop now!
Find out what you have to do next to get your get your book out of the
bottom draw and into hands of your readers.

28

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