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Implementing iAd
in Your iOS Apps
Monetizing on the iAd App Network
June 2014

Implementing iAd
in Your iOS Apps

Overview
This guide provides the steps required to implement iAd in your iOS
applications, and best practices for maximizing your advertising revenue
opportunity. With demand from leading brand advertisers, iAd delivers
competitive eCPMs, and provides you with control, flexibility, and ad formats
that deliver results.

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Step 1: Complete the iAd App Network Contract


Request and agree to the iAd App Network contract, available in the
Contracts, Tax and Banking module in iTunes Connect.
You must also complete tax and banking information for your iAd App
Network Contract to go into effect. Additional setup details are available
in the iTunes Connect Developer Guide.
If you have not already set up banking for another contract, click View/Edit
in the Bank Info column.

With just a few lines of code, you can


deliver engaging, rich media ads in your
apps, and receive 70% of the ad revenue
generated.

Click Add Bank Account and choose the country where the bank is
located. Complete all relevant information, including: bank account
number, IBAN, account holder name, bank account currency, and bank
account type. You can also click Look up your Bank to search by name,
city, or postal code.
To complete the tax forms in the same module, click Setup in the Tax
Info column. All developers, regardless of location, must complete the
U.S. Tax Forms.
Note: It can take up to 24 hours for your tax and banking information to to
be processed.

Step 2: Integrate the iAd Framework in Your App


The iAd Framework is built into the iOS SDK, allowing you to easily
integrate ads into your application. No additional SDKs are required.
Reference the iAd Programming Guide to take advantage of supported
ad formats that work best with your content (see below for more details).
Validate your iAd implementation on an iOS device before submitting to
the App Store. More information on testing iAd in your application is
available in the Testing iAd Apps section in the iAd Programming Guide.

Implementing iAd
in Your iOS Apps

Step 3: Submit Your App for Review


Upload your new binary into iTunes Connect using either Xcode or
Application Loader. For more information about submitting updates,
read Replacing your App with a New Version in the iTunes Connect
Developer Guide.
Note: Once your app is in the Ready for Sale state, its also reviewed by iAd to
determine the apps appropriateness for receiving ads from iAd advertisers.
After your app has been approved by iAd, you can start earning revenue from
ads that run in your app.
To view your ad performance and revenue visit the iAd App Network
Reporting tool.

Note: You will only be able to access your iAd reporting when your
iAd-integrated app is Ready for Sale in the App Store.

Take Advantage of Available Ad Formats


iAd supports a wide range of ad formats on iPhone, iPod touch,
and iPad apps. Use the information below to guide your implementation:

Banner

Interstitial

MREC

Pre-Roll Video

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iPhone 4s
iPhone 4
iPod touch 4th gen

iPhone 5s
iPhone 5c
iPhone 5
iPod touch 5th gen

iPad Air
iPad Retina
iPad 2
iPad mini Retina
iPad mini

Banner

320 W x 50 H pt
480 W x 32 H pt

320 W x 50 H pt
568 W x 32 H pt

768 W x 66 H pt
1024 W x 66 H pt

MREC

300 W x 250 H pt

300 W x 250 H pt

600 W x 500 H px

Interstitial

320 W x 480 H pt
480 W x 320 H pt

320 W x 568 H pt
568 W x 320 H pt

768 W x 1024 H pt
1024 W x 768 H pt

Pre-Roll
Video

16:9 or 4:3 aspect


ratio

16:9 or 4:3 aspect


ratio

16:9 or 4:3 aspect


ratio

Ad
Formats

Standard and MREC Banners: The iAd Suite Sample Code demonstrates best
practices for standard and MREC banners implementation. Standard banners
should fill the full width of the screen and should be placed near the bottom
of the UI. MREC banners should be placed inline with other content in your
app.
Full-Screen Interstitial Banners: iAdInterstitialSuite allows an ad to be
displayed as a page of content, and as a transitional screen between two
sections of an app.
Implement pre-roll video ads into your
app and earn much higher CPMs.

Pre-Roll Video Ads: The MPMoviePlayerController reference includes


configuration details. Videos that are 15, 30 or 60 seconds in duration
are supported.

Implementing iAd
in Your iOS Apps

Display a Single Ad Per Screen


To maximize performance and user engagement, display only a single
iAd advertisement on each screen of your app. Apps with multiple ads
on a screen may be rejected.

Hide Blank or Empty Banner Space


In some cases, an ad might not be delivered due to the location of the
requesting device, available campaigns, targeting criteria, or errors in
integration. To ensure that an empty banner space doesnt run in your live
application, configure your banner view's frame to be offscreen, then add or
resize your content to reclaim the empty space. Review the Technical Q&A:
Hiding iAd banners when ads are not available for more details. When an
ad is available, ensure that the impression is counted by making the ad visible
on screen.

Share ADBannerView Instances Across Views


If your application has multiple tabs or views displaying an iAd banner, be
sure to share a single instance of ADBannerView across each view to improve
your users opportunity to interact with ads. The iAd Framework takes
measures to ensure that ads are only served to a single banner view. Review
the Implementing a Shared iAd Banner technical note for complete details.

Display iAd Banners for at Least 30 Seconds


If your application utilizes a timer for rotating advertisements, ensure that the
timer aligns with the iAd App Networks 30-second minimum rendering
time to optimize ad performance in your application.

Test iAd More Effectively


Testing your app with iAd helps to ensure optimal performance and user
experience. The iAd Programming Guide has a helpful checklist to assist in
testing your apps. You can further test iAd functionality in your developermode app by manually adjusting Fill Rate and Ad Refresh Rate in your
devices Developer Settings. Keep in mind that the iAd App Network will
occasionally return errors to test your error handling code. In addition, take
advantage of the Highlight Clipped Banners toggle to check for partially
obscured banners.

Implementing iAd
in Your iOS Apps

Ensure Your Mediation Layer is Properly Configured


If you are integrating with a third party for ad serving, follow these helpful
suggestions to optimize your iAd integration:
Use the latest version of the mediation layer, and prioritize iAd for ad serving.
Configure your app to serve ads only in countries where the iAd App
Network is live.
For a list of App Stores where iAd campaigns run, visit the iAd App Network
page on Apple Developer Support.
If your mediation layer uses a timer for rotating banners, implement a
10-second timeout before cycling to another provider when an ad is
not available.
Finally, to monitor performance and track revenue, refer to your iAd reporting
in iTunes Connect. Actual revenue will not include certain activity, such as
taps on ads that do not fully load due to user action, or bonus impressions
that are required by our agreements with advertisers.

Promote Your Apps with iAd Workbench


Get your app noticed and drive downloads with iAd Workbench, the
do-it-yourself campaign creation and management tool. For further reference,
visit the iAd Workbench Page on Apple Developer Support.

Track App Downloads from Your iAd Campaign

Reach millions of Apple users with iAd


Workbench, the simplest way to promote
your app.

If youre using iAd Workbench to promote your apps, be sure


to include the iAd App Attribution code in your app. Using the attribution
APIs allows you to track app downloads resulting from your iAd Workbench
campaigns and measure the value of newly acquired users.
Refer to the iAd App Attribution overview for more details.

A Final Note
Be sure to review the iAd-relevant sections of the App Store Review
Guidelines, and visit our iAd App Network FAQ for further reference. For a
comprehensive list of tools available when using iAd in your iOS apps, visit
our iAd Resources page.

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