Brosur MM-2

Welcome to the business school
that will take you to see the world

from a different perspective.
Welcome to Prasetiya Mulya.
CONTENTS
Prasetiya Mulya Foundation
Message from The Dean
Why Prasetiya Mulya ?
Prasetiya Mulya Business School
10
MM Faculty Members
14
Atmosphere
16
Facilities
18
Student Profiles
23 Program Curriculum

24
Regular MM
30
Executive MM in Business Management
36
Executive MM in Strategic Management
43 Learning Program

44
Learning Methods
46
Business Plan
47
CEO & Guest Lecture
48
Student Activities
49
International Competition
51 Career Development

& Business Networking

52
Career Development

54
Alumni Relations
56
Corporate Partners
61 Program Admission
Best practice education is a collective debt of

the current generation to future generations.
Djisman Simandjuntak
Chairman of the Prasetiya Mulya Foundation
Professor of Business Economics
Building 2, PMBS Cilandak Campus
prasetiya mulya
Foundation
The Prasetiya Mulya Foundation
(Yayasan Prasetiya Mulya (YPM)) was
established by a group of prominent
Indonesia businessmen in Jakarta,
19 May 1980.
The school's various programs have contributed to

the development of Indonesian business entrepreneurs
and professionals in acquiring the best management
practices needed in the global world. The Prasetiya Mulya
Foundation moves forward to fulfill its noble pledge in
educating Indonesian people.
Initially, Prasetiya Mulya's philanthropic mission spread into
disasters, etc. The founders, intellectuals with business

backgrounds, realized that Prasetiya Mulya's core mission
should contribute to building the nation through intellectual
enhancement thus through education and training
programs in business and management.
In the 2nd year of its 30 years of establishment, Prasetiya
Mulya or Noble Pledge Foundation, set up the Prasetiya
Mulya Business School renown as the leading educational
institution offering degree and non degree programs
in the field of business to help advance the business
community and improve the competence of Indonesian
businesspeople. The school pioneered in 1982 the first
Master of Business Administration (MBA) program in
Indonesia, now by decree called by Magister Management
program.
UL
YA
AN
scholarship programs, assistance to victims of natural
Board of Trustees
S
YAYA
several programs and activities such as social projects,
PRASETIYA
Chairman
Soedono Salim*
Members
Eka Tjipta Widjaja* William Soeryadjaya* (RIP) Anthoni Salim
Ciputra, Dr. Ir. Edwin Soeryadjaya Frankie Nurimba, Dipl.Ing. (RIP)
Franky Oesman Widjaja Harry Tjan Silalahi, SH Ibrahim Risjad
Ipung Kurnia, MBA Jauw Tjong Kie Jusuf Wanandi, SH
Kaharudin Ongko M. Hadi Soesastro, Dr (RIP) Mochtar Riady, Dr.
Mulyadi Budiman Osbert Lyman Prajogo Pangestu
Sofjan Wanandi H. Sudwikatmono (RIP)
Suhargo Gondo Kusumo (RIP) The Ning King Usman Admadjaja
Supervisory Board
Chairman
T. P. Rachmat, Ir.
Members
Antonius J. Supit G. Sulistiyanto S., Ir.
Board of Executives
Chairman
Prof. Dr. Djisman Simandjuntak
Members
Treasurer: Angeline Sutedja, MBA
Secretary: Prasasto Sudyatmiko, SH
Baritono Pangestu Budiarsa Sastrawinata Danandjaja Wanandi
Franciscus Welirang Leopard Lyman Michael J.P. Widjaja
Mintardjo Halim Tedy Djuhar
*Honorable Lifetime Leader
MESSAGE
FROM THE dean
Dear respected business leaders,
Socialization and network on the international scope

with world class business schools at GSVC ascertain
Nothing is more difficult than mapping the future business
Prasetiya Mulya Business Schools conviction that
direction. Advanced and developed countries can not
today's and future global society will depend on the
be expected to be the generators of global economy
initiative of the business world to actualize the "Triple
anymore. The statement "Our global economy is so
Bottom Line". A business in line with the times is a
fragile" at the G-20 group summit held on June 20, 2010
business that not only focuses on creating profit, but
in Toronto still echoes loudly. If there are still some drivers
also empowering the community and restoring and
on the global economy, it would be the economic activity
preserving the environment. Failure in these three
of developing economies especially China and India. But
aspects will shake the societys order and result in planet
no one knows how long this can last.
Earth being no longer able to support life.
In the midst of this high uncertainty it would be best if
Prasetiya Mulya Business School was born 30 years ago
each of us hold on to the motto: "Do not wait for reform.
with the breath of life: "Give and you'll be given". More
Reinvent !. Dawning onto the ripe age of 30 in 2012,
than 80 prominent national business people who founded
Prasetiya Mulya Business School takes the initiative to
the Prasetiya Mulya Foundation believe in giving some of
place education on higher ground. The acknowledgement
their fortune for the noble cause to educate the nations
for this initiative is evidenced by the awards won for
people, the nation's need for professional managers
four consecutive years (2008-2011) by teams from the
will be fulfilled. That belief has been proven through the
graduate/Master Program, students of management,
accomplishments of the Prasetiya Mulya Business School.
particularly in the Global Social Venture Competition
If you share the same belief with the vision of the Prasetiya
(GSVC), Haas Business School, University of California at
Mulya Business School, do not hesitate to join us. Through
Berkeley.
sustainable business we can renew Indonesia and the

world.
MESSAGE FROM THE DEAN
Prof. Sammy Kristamuljana, Ph.D

Dean of Prasetiya Mulya Business School
Give and you will be given.

- Anonymous -
Faculty Members
Atmosphere
Facilities
Student Profiles
WHy
prasetiya mulya ?
With more than 29 years experience
in business education, Prasetiya
Mulya has consistently developed its
professional approach in providing
higher education services in the areas
of business and management. These
developments are based on Prasetiya
Mulyas commitment to serving the
learning needs of businesses and
businesspeople.
develop the best solutions in any situation. High levels

of interaction and involvement in groups and intergroup discussions whilst practicing applicative business
concepts are the right means to improve competencies.
The learning process encompassed in the Prasetiya Mulya
MM programs is designed through learning experience.
The Prasetiya Mulya curriculum is regularly adjusted
towards developments in the business world and to
prepare students to face changes and uncertainties in the
future business environment.
Prasetiya Mulya recognizes that every challenge in

the business sector is unique, dynamic and complex.
Therefore, business players must acquire good business
knowledge and competence to be able to find the best
solutions for every situation in creative, effective and
realistic ways. Prasetiya Mulya answers this challenge
by establishing business education programs that are
practice-oriented, comprehensive, relevant and current,
to prepare future business players and leaders as well as
researchers.
In addition to providing learning subjects, Prasetiya Mulya
Master of Management (MM) programs focus on improving
Prasetiya Mulya MM programs received an A-category

accreditation, grade A. (National Accreditation Agency,
2011 - 2016)
Prasetiya Mulya Business School is a member of the
Association of Asia-Pacific Business Schools (AAPBS), as
well as the International Association to Advance Collegiate
Schools of Business (AACSB International).
Prasetiya Mulya was also voted the private business school
of choice by executives and fresh graduates and received
the highest rating in Indonesia (SWA Magazine, July 2008).
Prasetiya Mulya is the best private business school and the
first rank as recommended (100%) by alumni.
(SWA Magazine Survey, November 2009)
students strategic learning capacities and readiness to
Library
8
PR ASETIYA MULYA BUSINESS SCHOOL
Many sources of knowledge

are made available at Prasetiya Mulya
not only its complete collection of business books,
but also its faculty members, peer students and
through sharing sessions with other business players,
the wide network of alumni as well as its
wi-fi equipped internet facilities throughout the campus.
MENGAPA PR ASET YA MULYA?
MM FACULTY MEMBERS
Prasetiya Mulya Business School's MM Faculty Members
Prasetiya Mulya MM faculty

members are professionals,
experienced practitioners with
good educational credentials
from domestic as well as foreign
institutions.
meet academic credentials according to subjects they

teach and also master good, effective and attractive
teaching techniques. They work to establish a relaxed but
serious atmosphere in class where students are actively
involved in every learning session, to gain maximum
benefit from the learning process. Their extensive
experience in their fields of expertise enrich their teaching
materials and case studies presented in class.
The enhancement of Prasetiya Mulya civitas academia is
shown by having 6 home grown full time Faculty Members
who are honored profesorship in various steam of
management.
ACADEMIC qUALIFICATION BACKGROUND OF FACULTY MEMBER
FACULTY MEMBER region of university background
24%
27%
33%
15%
Europe
USA
Asia
Australia
34%
10
67%
Dr/Ph.D
Master
Prof. Dr. Djisman S. Simandjuntak

Professor of Business Economics
(Prasetiya Mulya Business School, Indonesia)
SE (Parahyangan University, Indonesia)

Dipl Rer-Pol (Cologne, Germany)
Dr (Cologne, Germany)
Prof. Djisman S. Simandjuntak is the chairman, executive board of the Centre for Strategic and International Studies
(CSIS) Foundation and has served several times as a research consultant for the Asian Development Bank. He is
currently the chairman of the Indonesian Institute for Corporate Directorships (IICD) Supervisory Board, and the
chairman of the Prasetiya Mulya Foundation. Professor Djisman is also a member of the Expert Group for Feasibility
Studies on the East Asia Free Trade Area, an expert advisor to the Indonesia-Korea Economic Cooperation Committee,
and a member of the Indonesian National Research Council and the American Association for the Advancement of
Science.
Prof. Sammy Kristamuljana, Ph.D
Professor of Strategic Management
SE Ak (University of Indonesia)
MSM (Arthur D Little MEI, Cambridge, USA)
PhD (City University, London, UK)
Prof. Sammy Kristamuljana, Ph.D is the dean of the Prasetiya Mulya Business School, and specializes in strategic
management. Before joining Prasetiya Mulya Business School in 1983, Prof. Sammy Kristamuljana was a chief
accountant of Bank Dagang Nasional Indonesia. Not only has he written case studies, but his scientific articles have
been published in a number of journals and magazines, and he is an active member of the Editorial Board of the
accredited management and business journal "Integritas".
Prof. Ignas G. Sidik, DBA

Professor of Finance and Marketing
Ir. (Bandung Institute of Technology, Indonesia)

MBA (Wharton School, University of Pennsylvania, USA)
DBA (Boston University, USA)
Professor Ignas G. Sidiks professional career included time spent working as a director of PT Multi Adi Cipta Persada,
as a general manager in a service company and as an entrepreneur. Prof. Ignas G. Sidik is also active in writing and has
contributed to a number of journals in both national and international management forums. His articles, among others,
includes Indonesia: A Country in Transition (2003) which he wrote together with Don Rahtz, as well as The Application of
CETSCALE Measure in Indonesia; An Empirical Test.
Prof. Dr. Andreas Budihardjo

Professor of Human Resource Management
Drs. M.Pd (IKIP Surabaya, Indonesia)

M.Psi (University of Indonesia)
PhD (University of Groningen, the Netherlands)
Before joining Prasetiya Mulya, Prof. Dr. Andreas Budihardjo was employed as a human resources management expert
for the General Motors & Isuzu training center, and as a consultant in a number of private enterprises. In addition to
teaching and providing management consultancy services, Prof. Dr. Andreas Budiharjo is also an active public speaker.
Besides working at Prasetiya Mulya, he also teaches organizational psychology, learning organization and knowledge
management in the graduate psychology program of the University of Indonesia.
Prof. Agus W. Soehadi, Ph.D

Professor of Marketing
Ir. (Bogor Institute of Agricultural, Indonesia)

M.Si (Bandung Institue of Technology, Indonesia)
PhD (University of Strathclyde, Scotland, UK)
Prof. Agus W. Soehadi's expertise covers strategic marketing, brand management, retail marketing, market research,
community marketing and entrepreneurship. His research papers and writings are published in accredited scientific,
national and international journals for example Journal of Strategic Marketing (UK based), EMAC Proceedings (European
based), MEG Proceedings (UK based) and BAMP Proceedings (UK based). Currently Prof. Agus W. Soehadi is the VPEducation, International Advertising Association (IAA), IAMS board member and academic leader for the development
of Internationally Accepted Marketing Standards (IAMS) and Co-Founder of ICE (Indonesian Consumunity Expo). Prof.
Agus W. Soehadi is a team leader of GEM (Global Entrepreneurship Monitor) Indonesia, External Expert Security Council
(Wantanas) and VP HIPKI (Indonesian Training and Courses Assembly). He also contributes teaching in the Doctoral
Program, University of Indonesia and Bogor Institute of Agricultural, IPB.
Prof. Djoko Wintoro, Ph.D
Professor of Business Finance
SE (Tarumanagara University, Indonesia)

MCom (University of Wollongong, Australia)
Ph.D (University of Wollongong, Australia)
As Research Director at Prasetiya Mulya, his expertise covers Corporate Finance, Advanced Corporate Finance,
Corporate Growth, Institution Depositors, Investment Management and Financial Management. His research writings
are published in accredited scientific journals such as Indonesia Capital Market Review, "The Credibility of IDX
(Indonesian Stock Exchange)" and Business Management Journal "Renewal of the Corporate Finance Function. Several
papers were presented at international conferences like the 2nd International Conference on Business Managament
Research, Jakarta, 15-16 August 2007 with the paper "How Can Emerging Stock Exchange Survive in the Global Era
Competition", and "Reborn From Crisis", the CEO Forum, Jakarta, 26 August 2009.
mengapa prasetiya mulya ?
11
11
ECONOMY & STRATEGY

DEPARTMENT
1. FELIX FERRYANTO LUKMAN, MM
SPi (Bogor Institute of Agricultural,
Indonesia)
MM (Bogor Institute of Agricultural,
Indonesia)
2. Paul s. Oppusunggu, MM
SE (University of Indonesia, Indonesia)
MM (Prasetiya Mulya Business School,
Jakarta, Indonesia)
HUMAN RESOURCES &

ORGANIZATIONS DEPARTMENT
3. Dr. Achmad Setyo Hadi

Drs (Gadjah Mada University, Indonesia)
M.Sc (University of Colorado, USA)
Dr. (Bremen University, Germany)
4. Franky Supriyadi, MBA
Ir. (Bandung Institute of Technology,
Indonesia)
MBA (University of Pittsburgh, USA)
Ph.D Candidate (Univ of Pittsburgh, USA)
5. Gregorius Pratiknyo, MBA
Drs (Gadjah Mada University, Indonesia)
MBA (University of Southern California, USA)
12
12
10
13
14
15
6. Indria Handoko, MM
ST (Parahyangan University, Indonesia)
Indonesia)
Ph.D Candidate (Manchester Business
School, UK)
7. Juliati Tedjasasmita Gunadi, MBA
Dra (Padjadjaran University, Indonesia)
MBA (Monash University, Australia)
8. Lenny Sunaryo, Ph.D

BCom (Concordia Univ, Canada)
Indonesia)
MCom (Otago University, New Zealand)
Ph.D (Otago University, New Zealand)
9. LIES DAHLIA, MM
ST (Bandung Institute of Technology,
Indonesia)
Jakarta, Indonesia)
10. Dr. Willem Dagi
Ir. (Hasanuddin University, Indonesia)
MM (Bogor Institute of Agricultural,
Indonesia)
Dr. (Bogor Institute of Agricultural,
Indonesia)
MARKETING DEPARTMENT
11. DANIEL HARYANTO, MM
S.Kom (Binus University,Indonesia)
MM (IPMI, Indonesia)
12. Dr. Eka ArDianto, MM
Ir. (Sepuluh Nopember Institute of
Technology, Indonesia)
Indonesia)
Dr. (University of Indonesia, Indonesia)
13. Istijanto, MM, MCom
SE (Atma Jaya Catholic University,
Yogjakarta, Indonesia)
MM (Gadjah Mada University, Indonesia)
MCom (University of New South Wales,
Australia)
Dr. Candidate (University of Indonesia,
Indonesia)
14. Robby T. Poniman, MBA
Drs. Med (Tarumanagara University,
Indonesia)
MBA (Univeristy of Texas, El Paso, USA)
FINANCE DEPARTMENT
15. Arief Fadhilah, MBA
SE.Ak (University of Indonesia, Indonesia)
MBA (Putra Malaysia University, Malaysia)
17
16
22
27
16. ARNOLD KAUDIN, MM, M.com

SE (Padjadjaran University, Indonesia)
MM (Gadjah Mada University, Indonesia)
M.Com (The University of Sydney, Australia)
17. Deddi Tedjakumara, MM
ST (Padjadjaran University, Indonesia)
Indonesia)
18. Lukas Setia Atmaja, Ph.D
SE (Atma Jaya Catholic University,
Yogjakarta, Indonesia)
MSc (University of Wisconsin, Madison, USA)
Ph.D (Monash University, Australia)
19. Nico Fernando Samad, MMT, MBP
SE (University of Jambi, Indonesia)
MMT (Bandung Institute of Technology,
Indonesia)
MBP (University of South Australia, Australia)
20. SANDY HARIANTO, M.BUS.Acc
SE (STIE SUPRA, Indonesia)
M.Buss.Acc (Monash University, Australia)
21. Wijantini, Ph.D
SE (Parahyangan University, Indonesia)
MBA (University of Dallas, USA)
Ph.D (University of Birmingham, UK)
18
23
28
19
24
29
OPERATIONS & SUPPLY CHAIN

DEPARTMENT
22. Ade Febransyah, Ph.D
Indonesia)
MSME (Oklahoma State University, USA)
Ph.D (North Carolina State University, USA)
23. Elliot Simangunsong, Ph.D
Ir (Bogor Institute of Agricultural, Indonesia)
MM (University of Indonesia, Indonesia)
Ph.D (Lancaster Univ, UK)
21
20
25
30
26
31
ADJUNCT FACULTY MEMBER

27. Adhi Hendra Baskara E., MBA
SE (University of Indonesia, Indonesia)
MBA (San Francisco University, USA)
28. Dr. HARRIS TURINO KURNIAWAN
Ir. (Satya Wacana Christian University
Kristen, Indonesia)
Indonesia)
MSi (University of Indonesia, Indonesia)
Dr (University of Indonesia, Indonesia)
24. F.X. Hongyanto Setio, MBA

Ir. (Gadjah Mada University, Indonesia)
MBA (Griffith University, Australia)
29. Michael Adriyanto, MM

S.Psi (Padjadjaran University, Indonesia)
Jakarta, Indonesia)
25. Hendro ADIARSO Tj, MBA

Indonesia)
MBA (TSM Business School, University of
Twente, Netherlands)
Ph. D Candidate (Cranfield University, UK)
30. Ida Juda Widjojo, Ph.D

Diplom Kaufmann (Universitas des
Saarlandes, Germany)
MBA (Katholieke Universiteit Leuven,
Belgium)
Ph. D (University of Bern, Switzerland)
26. Nugroho Suryo, Ph.D

Ir. (Gadjah Mada University, Indonesia)
MBA (University of Wisconsin, Madison,
USA)
Ph.D (AGSM, Australia)
31. Joseph Belly UtarjA, MBA

ST (Bandung Institute of Technology,
Indonesia)
MBA (Melbourne Business School, University
of Melbourne, Australia)
13
AtmosPHERE
The Prasetiya Mulya Business School
- Cilandak Campus, is strategically
located in Cilandak Barat, South
Jakarta. The campus, with its superb
location and facilities, provides
the ideal learning environment
for students and the business
community, making the learning
process more effective.
Prasetiya Mulya Cilandak Campus is located on TB
Simatupang road (adjacent to the Jakarta Outer Ring
Toll Road) where the surrounding area is south Jakarta's
popular central business district. Many multinational,
private, and state-owned companies have their head
Campus offers everything students could require, including

accommodation for different budgets available near the
campus, serviced apartments, condominiums, town
houses, guesthouses and hotels.
Boarding rooms are also available for long-staying
students. These rooms are conveniently located near the
campus in Cilandak, Fatmawati, Lebak Bulus, Pondok
Indah, Cipete and Pondok Labu areas. Rents vary greatly,
but most come in the range of Rp 750,000 up to Rp
2,000,000 a month.
There are a variety of shops and commercial areas
located near the campus, including traditional markets,
convenience stores, supermarkets (Hero, 7-Eleven, Giant,
Food Mart, All Fresh, Matahari and Ranch Market) and
offices in this area.
hypermarkets (Carrefour, Giant and Lotte Mart). Pondok
South Jakarta is known for its various subcultures. Nearby
is just 10 minutes from the campus. Only five minutes
campus is Kemang, famous for its entertainment, cultural

spots and abundance of restaurants, cafes and galleries.
Kemang is also home to 80 percent of Jakartas expatriate
community. This area is located less than 20 minutes from
Prasetiya Mulya. Another prominent area near the campus
is Jakartas upscale residential area, Pondok Indah.
The area surrounding the Prasetiya Mulya Cilandak
14
Indah Mall, one of the first modern malls in Indonesia,

from the campus is Cilandak Town Square (Citos), a
popular spot and meeting point that combines shopping,
restaurants, apartments and a sports center. There are
also plenty of public facilities near the campus, including
mosques, churches, hospitals, clinics, drug stores, banks,
business centers, internet cafes, and the post office.
"To manage a corporation well and drive
the business, leaders must have vision

-the big dream-, the persistance and
fortitude to make it happen. Prasetiya
Mulya Business School is the right
place to learn and gain inspiration. The
school lay down the strong foundation
of business knowledge through its
dedicated lecturers and extensively
developed network. The program and
fellow classmates, rich in experience and
expertise, provide the right inspirational
environment that enrich the grooming
process for future business leaders to
lead, contribute and develop others."
Syamsurizal Munaf, ST, MM

(Alumnus of Regular MM 1995)
Director & Chief Financial Officer
PT. Medco Energi International, Tbk
"I realized it is important to

experience a unique learning
program for my career
advancement. Through Prasetiya
Mulyas comprehensive MM
program, I broadened my
perspectives equipping me
to make financially wise and
strategic business decisions.
I was also able to represent
the school and Indonesia in a
global competition lending the
opportunity to network on a
worldwide level."
Yolling Muis
(Alumnus of Executive MM in Business Management,
2007)
Head of Finance Department, PT. Panin Life
Runner Up Winner, Global Social Venture
Competition 2008, Berkeley, USA
Prasetiya Mulya provides an extensive curriculum which

enhances my ability to analyze issues from different
perspectives and to get an all round view of the situation
on hand. Combined with practical group assignments,
I enhanced my analytical abilities as well as developed
interpersonal skills in managing team dynamics.
These abilities have proven to be very beneficial
in the corporate world."
Windrio Indrasempurno
PT Suzuki Indomobil
Best Graduate 2009
Runner Up Winner, BEI-CFA Research Report Competition 2009
15
Auditorium
FaCILITIES
Building facilities include two main
buildings for teaching-learning
activities, library and computer lab.
There is a dining hall, a study hall
and also other supporting campus
facilities, providing the complete
learning atmosphere at Prasetiya
Mulya.
In the main building, there is an auditorium and several
amphitheatre classrooms equipped with LCD projectors,
desktop computers and other multimedia equipment to
support interactive teaching and learning, and each room
is arranged to facilitate class discussions. Also available
is the business library, one of the best in the country, with
a collection of more than 30,000 books, domestic and
international journals, the ABI CD ROM, a wide range of
magazines and internet access for literature research.
The library also has thousands of business plans which
represents the students final projects containing feasibility
studies of various industries and businesses.
The calm and comfortable environment in the library
encourages students to spend long hours there. Students
16
can also use the study hall, the activity hall, plaza or
gazebo around the campus park as places to study or
to hold group discussions. The computer laboratory
complete with both fixed line and wire internet connections
is used also to conduct business simulations. Also
available is an Indonesian Stock Exchange corner with
data access and stock market information referenced
from the Indonesian Market Quotes (IMQ) as well as the
IDX database. Wi-Fi facilities are available in all parts of the
campus compound.
For lunch and dinner, a dining hall is available with room
to seat 250 people. There is also the Prasetiya Mulya
Store (PMStore), Book Store and a food court facility to
meet students daily needs. In the campus there are also
parking facilities, with around-the-clock security, a large
Muslim prayer room and a sporting area, i.e. a futsal cum
basketball court.
Dining Hall
PM Book Store
"I felt the need to learn about business and

management, when I was in the engineering profession.
Prasetiya Mulya broadened my career views, enhanced
my knowledge, and stretched my abilities and skills to
the maximum. The learning experience transformed
me, I am confident and competent to face the endless
changes in the business world."
Waldo Hutapea, ST, MM
(Alumnus of Regular MM Program 2005)
Brand Manager - PT. Garudafood Putra Putri Jaya
17
STUDENT PROFILES
continuously strives to provide the
best learning process and offers Master
of Management (MM) programs
to suit students needs and specific
characteristics. The MM programs
available are the Regular MM,
Executive Business Management MM
and Executive Strategic Management
MM.
In the past years, Prasetiya Mulya students profiles

have varied greatly in terms of their educational and
professional backgrounds. Students educational
backgrounds have ranged from economics, engineering,
information management, social sciences to arts and
graphic design. In terms of professional backgrounds,
students have also varied from consultants to financial
managers, human resource managers, account managers,
engineers, creative directors, auditors, tax specialists,
HR generalists, portfolio managers, marketing managers,
training managers, plant managers, doctors, pharmacists,
directors, entrepreneurs and others. They have come from
various industries, ranging from the oil and gas sector,
hospitals, pharmaceuticals, agriculture, wood industry,
banking and financial industries as well as the mass media.
With such diverse range of student profiles and learning
processes demanding interaction among peer students,
the doors for students to exchange experience and
insights are wide open. Prasetiya Mulya students also have
unprecedented opportunities to build business networks
that can help enhance their chosen career path.
18
"Prasetiya Mulya Business School equipped

me with pertinent management knowledge.
The balance of theory, applied knowledge
and high quality selected case discussions in
class strengthened my confidence and belief
that I will survive and continue to grow in any
organization. By the virtue of Prasetiya Mulya
Business School, I see life so green."
DR. Waluyo
(Alumnus of Executive MM in Strategic Management 1996)
Director of General Affair, PT Pertamina (Persero)
Former Vice President, BP Indonesia
The school introduced the

latest concepts and cases to
discuss, delivered by competent
faculty members, and provided
applicable knowledge to my
professional works. The program
shaped me to think strategically
from several point of views.
I wish more professionals can
gain the same experience in
Prasetiya Mulya.
Fera Damayanti
(Alumnus of Executive MM in Business
Management 2010)
Head of Pharma Business - Dexa Medica
Graduate The Best in Class with Distinction
2010
Prasetiya Mulya brings the opportunity to explore business

management concepts and application in the real world.
The unique learning experience and the school atmosphere
shape vivid working attitudes which represent high quality
standard of business practices. The best yet is that the school
facilitates students eager to join international competitions
by increasing their business insights through enhancement
of horizons and experience, and building extensive network.
Thank God I experienced all and felt the beat!
Fadli Cahyono
Commercial & Operations Finance Manager - Fonterra Brand Indonesia
Best Graduate 2009
Team Finalist - Global Social Venture Competition, South East Asia Round 2009
Sampoerna Foundation Graduate Scholarship 2007-2009
National Finalist, Ristek-Novartis Indonesia Biotechnology Leadership Camp 2008
19
MM STUDENT PROFILE (2009-2011)
University Background
REGULAR MM
Undergraduate Background
Engineering
Economics
Computer Science
Social Science
Design
Psychology
Microbiology
Law
Food Technology
Literature
Biomedical Science
Geography
Maths and Statistics
Engineering Physics
Others
20
31.86
25.00
14.22
6.86
3.92
2.45
1.96
1.47
1.47
0.98
0.98
0.98
0.98
0.49
6.38
Parahyangan Catholic University 17.65

Bandung Institute of Technology 12.75
Bina Nusantara University
11.76
University of Indonesia
10.29
Trisakti University
6.37
Atma Jaya Catholic University
3.92
Swiss German University
3.43
Gadjah Mada University
2.94
Pelita Harapan University
2.94
Tarumanagara University
2.45
Bogor Agricultural University
1.96
Padjajaran University
1.96
Prasetiya Mulya Business School 1.47
Maranatha Christian University
1.47
Diponegoro University
0.98
Petra Christian University
0.98
Other State Universities
2.94
Other Private Universities
5.41
Overseas
8.33
Age
20 - 25 years
26 - 30 years
> 30 years
Working Experience
%
66.67
32.35
0.98
< 1 year
1 - 2 years
3 - 4 years
> 4 years

28.28
33.33
33.33
5.06
Fresh Graduate
Staff / Officer
Entrepreneur
Manager
Assistant Manager
Supervisor
Department Head

55.92
31.28
4.74
3.32
2.37
1.42
0.95
Position
MM STUDENT PROFILE (2009-2011)
Position
EXECUTIVE
BUSINESS MANAGEMENT MM
Age
21 - 25 years
26 - 30 years
31 - 35 years
> 35 years

4.35
65.22
24.15
6.28
Engineering
Economics

Computer Science
Social Science
Law
Agriculture
Psychology
Literature
Design
Maths & Statistics
Others

35.58
29.33
16.35
6.25
3.37
1.92
1.44
0.96
0.96
0.48
3.36
Bina Nusantara University

Bandung Institute of Technology
Trisakti University
Parahyangan Catholic University
Brawijaya University
Pelita Harapan University
Swiss German University
Overseas
16.02
11.65
8.74
9.22
7.77
6.80
6.31
2.43
2.43
3.40
3.40
1.46
1.46
5.34
7.28
6.31
Working Experience
2 - 3 years
4 - 5 years
> 5 years

57.00
26.57
16.43
Staff / Officer
Supervisor
Manager

Assistant Manager
Director
Entrepreneur
Department Head

58.45
14.02
13.04
6.28
3.86
2.42
1.93
Finance & Banking

Chemical
Consumer Goods
Oil, Gas & Natural Resources
Media & Entertainment
Insurance
Retail
Health & Pharmacy
Government
Automotive
Consultant
Property & Construction
Logistics & Transportation
Telecommunication & IT
Manufacturing
Research & Education
Food, Drink and Beverages
Others
17.96
11.65
11.17
7.77
6.80
6.80
5.83
3.88
3.40
3.40
2.43
1.46
0.97
0.97
0.49
0.49
0.49
14.04
Professional Background
Position
Manager
Senior Manager
Professional
Director
CEO/CFO
Entrepreneur/Owner
Commissioner
52.89
19.23
11.54
10.58
2.88
1.92
0.96
EXECUTIVE
STRATEGIC MANAGEMENT MM
Age
Professional Background
Oil, Gas & Natural Resources
Finance & Banking
Telecommunication & IT
Manufacturing
Logistics & Transportation
Health & Pharmacy
Consultant
Media & Entertainment
Property & Construction
Insurance
Food and Beverage
Automotive
Consumer Goods
Government
Chemical
Research and Education
Others
%
18.27
12.51
12.51
10.58
6.73
6.73
6.73
5.77
2.88
1.92
1.92
0.96
0.96
0.96
0.96
0.96
8.65
< 30 years
31 - 35 years
36 - 40 years
41 - 45 years
> 45 years
4.81
27.88
33.65
25.00
8.66
Engineering
Economics

Agriculture
Aeronautics
Law
Social Science
Computer Science
Literature
Nuclear Engineering
Psychology
Others

47.13
32.69
4.81
1.92
1.92
1.92
1.92
0.96
0.96
0.96
4.81
Bandung Institute of Technology 17.32

16.35
8.65
Parahyangan Catholic University 5.77
5.77
4.81
Trisakti University
3.85
2.88
Diponegoro University
1.92
1.92
Maranatha Christian University
0.96
6.73
14.42
Overseas
8.65
Working Experience
5 - 10 years
10 - 15 years
16 - 20 years
> 20 years
%
51.43
30.48
13.33
4.76
21
Multifunction Hall
The programs comprehensive and applicative

curriculum prepares business players and leaders
with necessary knowledge while sharpening other skills
needed in the business world and in life.
Regular MM
Executive Business Management MM
Executive Strategic Management MM
PROGRAM
CURRICULUM
offers three MM programs
individually designed and targeted at
different goals. These are the Regular
MM, Executive MM in Business
Management and Executive MM in
Strategic Management programs.
Critical thinking and class discussions are important

to shape the class students, not only learning from the
Faculty members but also frequently from each other.
Faculty members serve as mediators or facilitators
conducting the teaching process in a very interactive and
dynamic manner.
The curriculum for the MM Programs are adjusted
periodically to keep pace with developments in the
With more than 25 years experience, Prasetiya Mulya's
business world and also, regional and international focus
professionalsm and committment to business education
is given that require students to be aware of socio-cultural
has earned it recognition as one of the top Business
changes, thus ensuring students are prepared for all the
Schools in Indonesia. This recognition is backed by
challenges they will encounter upon graduation and in their
surveys conducted by leading business magazines and
workplace.
newspapers covering local, state-owned and multinational

enterprises employing Prasetiya Mulya graduates.
23
Acquatech Team
Regional Finalist, Global Social Venture
Competition - South East Asia Round,
2010, Bangkok Thailand.
regulAr mm
The regular MM program is an
intensive full-time program that
runs for 16 months, and is especially
prepared for those who have
completed their undergraduate
(S1) degree and have limited work
experience.
The program consists of four trimesters (1 trimester

= 4 months), and offers two majors, i.e. Marketing
Management and Finance Management. In this regular
program, the emphasis is on students mastering concepts
and techniques. In addition to business knowledge, this
program also places emphasis on character building and
self development. Students in this program will receive
training in various business skill areas including meetings,
negotiations, presentations and interviews, as well as
communication in the workplace. The program also offers
other important subjects such as business law, group
dynamics, business ethics, taxation and information
management systems. The Regular MM program requires
the completion of 49 Trimester Credit Units (CU) and 12
business workshop units. Classes run five days a week,
from 8.30 a.m. to 4.15 p.m.
"With my industrial engineering background, I learned management and

gained valuable business perspective in Prasetiya Mulya, very close to
what I face in the real business world, I became the youngest person who
succeeded in establishing the Lexus business in Indonesia. In the global
automotive business, one must have engineering, marketing, finance, and
HR know how and good business intuition, besides having the neccessary
personal skills, all very important determining factors, for a promising
career in the future."
Adrian Tirtadjaja, ST, MM
General Manager Lexus Indonesia - PT. Toyota Astra Motor
24
PROGRAM CURRICULUM
REGULAR MM
curriculum description
BUSINESS & interpersonal skills
workshop
trimester
MatriCULATION
Trimester 1
Trimester 2
Trimester 3
FINANCE
MARKETING
Trimester 4
SUBJECT
credit
unit
trimester
Trimester 1
AKI 501
Financial Accounting
BEC 605
Fundamentals of Business
English
OPR 511
Statistics for Business
STA 501
Strategic Planning:
Analytical Tools &
Techniques
0
Trimester 2
SUBJECT
workshop
unit
BEC 609
Fundamentals of
Communication
WSP 601
Introduction to Business
Law
MJN 603
Ethics in Business
AKI 603
Taxation
MJN 602
Group Dynamics
BEC 610
Meeting, Negotiations,
Presentation &
Interviews
BEC 611
Doing Your Job:

Communication in the
Workplace
FIN 602
Management Information
System
AKI 701
Managerial Accounting
EKN 707
Economics for Business
MJN 701
Organizational Behaviour
MKT 703
Consumer Behaviour
FIN 702
Corporate Financial
Management
MKT 701
Marketing Management
MJN 705
Human Resources
Management
OPR 703
Operations Management
STA 702
Strategic Management
STA 703
Business Plan 1
FIN 721
Investment Management
MKT 731
Services Marketing
FIN 723
International Finance
MKT 742
Brand Management
FIN 720
Advanced Corporate
Finance
MKT 745
Business to Business
Marketing
MKT 721
Marketing Research
MKT 747
Experiential Marketing
MKT 723
Strategic Marketing
FIN 757
Financial Risk Management
MKT 725
Integrated Marketing
Communication
FIN 759
Business Financing
STA 706
Business Strategy
Simulation
FIN760
Business Valuation
MJN 735
Organizational Diagnostic
Business Plan 2
Elective Course 1
STA 703
Elective Course 2
Total Credit
Trimester 3
12
Total workshop unit
ELECTIVE SUBJECTS
minimum 10 students
MAJOR
MARKETING
FINANCE
MANAGEMENT
SUBJECT
credit
unit
2
49
Note:
One trimester equals to 14 weeks of class meetings
(approximately 4 months)
cu = credit unit; wu = workshop unit
1 session = 1.5 hour
Program duration : 16 months ( five days a week from Monday
to Friday)
Monday: 8.30 - 16.15 WIB and Friday: 08.15 - 16.45 WIB
Elective subjects requires minimum of 10 class attendees
25
SUBJECT DESCRIPTION
MATRIculation
MKT 703 Consumer Behaviour
AKI 501 Financial Accounting
This is a foundation course in Marketing. In this course, through consumer

analysis framework various topics are studied in detail such as consumer
cognition and affection, consumer perception, consumer preference,
consumer knowledge, and consumer decision making.
0 Credit Unit / Prerequisite: None
Designed to discuss the nature of accounting, the companys financial report,

the elements of financial statements, and the analysis of financial statements.
With these discussions, the students are expected to be able to understand
financial accounting in the language of business.
BEC 605 Fundamentals of Business English
Designed to provide students with business English communicative skills

necessary for subsequent BEC courses. The activities focus on fixing gaps in
grammar, as well as, enhancing reading, writing, listening and speaking skills.
The language function taught relate to the following areas: meeting people;
telephoning; meetings; making arrangements; business travel; company
visits; and tackling problems.
OPR 511 Statistics for Business
To equip the students with statistical basic concepts as tools in advanced

courses as well as for future practical applications in business decision
making contexts.
STA 501 STRATEGIC PLANNING:
Analytical TOOLS AND TECHNIQUES
The strategic management process may seem to be privilege of the top

level managers. Application of top-down approach in the formulation,
implementation and evaluation of practical Strategic Planning result in
middle-level managers acting as doers or executioners. This situation
cannot accomodate the current needs of the business world. Participation
from all levels of management in the overall process of Strategic Planning
management is expected to increase corporate effectiveness to achive
the company's vision and mission, and the quality of the Strategic Planning
input process itself. To deliver maximum participation, managers should
equip themselves with analytical tools and techniques developed in strategic
management.
BEC 609 Fundamentals of Communication

2 Workshop Unit / Prerequisite: BEC 605
Designed to provide students with the fundamentals of business English

that are necessary for learning and practicing managerial communication
skills required in subsequent BEC courses. The activities focus on enhancing
reading, writing, listening and speaking skills. The language functions taught,
include: participating in meetings; talking about jobs and responsibilities;
telephoning to make arrangements; arranging a schedule/meeting; asking
polite questions; describing the structure of an organization; writing letters,
memos and short reports; asking for opinions; discussing a companys
history; discussing careers and past experiences; using a problem solving
model; making suggestions; considering possibilities.
WSP 601 Introduction to Business Law
1 Workshop Unit / Prerequisite: None
This course provides an introduction to laws effecting business. It aims

to provide students with a basic knowledge of law and legal processes in
Indonesia, leading to an examination of the bankruptcy law, corporate law, law
of contract, labor or employment law.
MJN 603 Ethics in Business
In this course, students will gain insight in ethical decision making, generally
and in the business context. In particular, they will acquire the following basics
of ethics, business ethics; identification and differentiation between ethical
and legal issues; analytical tools and methods; application of concepts and
tools in ethical decision making.
TRIMESTER 2
FIN 702 Corporate Financial Management
trimester 1
AKI 701 Managerial Accounting
This course is a graduate level exploration of managerial accounting. The

course will cover the three streams of managerial accounting; cost and
costing, operational decision support and management control.
EKN 707 Economics for Business
Economics for Business is introductory toand also be a review of

economics. The emphasis of discussions is on business-related topics of
economics. The microeconomics sessions focus on the basics of the market
and market structures whereas in the macroeconomics session discussions
are on emacroeconomic variables, performance, and policies. The students
are expected to gain basic understanding about the framework as to how
businesses are both influencing and influenced by the market (micro,
industrial level) and by the macroeconomic variables working in the economy
as whole.
MJN 701 Organizational Behaviour
The course is about organizations and how they operate in a world that is
rapidly changing. It will focus on people working together & contributing
individually within the organization. The course will provide an opportunity
to develop a perspective and skills for managing people effectively in
organization.
26
PROGRAM CURRICULUM
This course examines the role of finance in supporting the functional areas
of a firm, and fosters an understanding of how financial decisions can create
value. Students are expected to master the following topics: basic analytical
skills and principles of corporate finance; functions of modern capital markets
and financial institutions; standard techniques of analysis, capital budgeting,
discounted cash flow valuation, and risk analysis.
MKT 701 Marketing Management
3 Credit Unit / Prerequisite: MKT 703
Marketing management emphasizes managing customer value. It is a

study of choosing, creating, delivering, and communicating customer
value. It involves marketing information system, development, design,
and implementation of marketing programs. After this course participants
should be able to demonstrate the integration of managing customer value,
and conduct presentation of marketing programs through the use of both
qualitative and quantitative data.
MJN 705 Human Resources Management
3 Credit Unit / Prerequisite: MJN 701
Upon completing this course, participants are expected to be able to discuss

the role and functions of Human Resource Management in an organization;
and to apply the concept of human resource management in the organization
level in order to achieve the organization goals.
OPR 703 Operations Management
FIN 721 Investment Management
3 Credit Unit / Prerequisite: FIN 702
This course introduces students to concepts and techniques related to the

design, planning, control, and improvement of service and manufacturing
operations. The course attempts to make students conversant in the
language of operations management, provide the students with quantitative
and qualitative tools to analyze basic operations issues, and allow students
to see the role of operations management in the overall strategy of the firm.
After completing this course, students are expected to understand the role of
operations management in the overall business strategy of the firm; to grasp
the idea of creating value through operations management and to be better
equipped in analyzing, managing, and improving processes in the service
sector as well as manufacturing firms.
AKI 603 Taxation
This course provides an introduction to taxation effecting business. It aims to

provide students with a basic knowledge in taxation processes in Indonesia.
BEC 610 Meeting, Negotiations, Presentations and
Interviews
TBEC 610 is designed to provide students with specific business English

communicative skill relevant to the job interviewing process. The activities
enhance writing, speaking and listening skills. The language functions taught,
include: preparing for, and chairing, meetings; preparing for, and participating
in, negotiations; preparing and giving presentations; producing effective
written communication; applying for a job; preparing for, and participating in,
interviews.
MJN 602 Group Dynamics
This program is designed to improve students sensitivity, empathy and

people skills to work effectively in a team. Students' people skills are
enhanced by implementing the Joharis Window Concept. Students are
grouped into relatively small groups guided by faculty members to practice
sensitivity skills, such as active listening, assertive communication, and
being open and positive. They are, thus trained to practice high emotional
intelligence and to develop a positive personality. In order to be effective, this
training is conducted outside Jakarta.
This course discusses analytical frameworks and empirical evidence in

investment management. The first part of this course focuses on equity
analysis. Portfolio strategy and technical analysis are the focus of the second
part.
FIN 723 International Finance
This subject will give an understanding of the recent progress of international

financial system. Students will be guided to understand the instruments
in international financial market, applied customarily in global companies
financial decision-making. This subject will analyze the quantitative and also
the qualitative aspects. The students will be greatly involved in financial
analysis to sharpen their ability in making financial decision.
MKT 721 Marketing Research
This course considers the gathering of marketing-related data from

individuals and organizations, with particular emphasis on integrating problem
formulation, research design, questionnaire construction, and sampling so
as to yield the most valuable information. Also studied are the proper use
of statistical methods and the use of computers for data analysis. Both
qualitative and quantitative research methods are discussed. In order to gain
a deeper understanding of what is involved in marketing research; students
will undertake a research project.
MKT 723 Strategic Marketing
This course is built around a commitment to develop market-based

competitiveness, reflecting the fact that any business success is in its ability
to win the customers preferences against competitors offerings. Students
are expected to examine critical issues required in the making of high-level
and strategic marketing decision making in a business. This course takes the
perspective of both the functional and the business levels because strategic
marketing decisions can be taken from the level of a Marketing Manager,
a General Manager, or a Business-Unit CEO. In most cases, corporate-level
CEOs need also to understand the conceptual framework in winning the
markets served by their business units.
MKT 725 Integrated Marketing Communication
TRIMESTER 3
STA 702 Strategic Management
3 Credit Unit / Prerequisite: all basic & functional management subjects
During the course each student will accustom himself/herself to act as an

active member in the Team of Strategic Leaders of a firm taken from the case
that will be discussed in class. Interaction with peers while learning together
in class and doing group assignment will enhance understanding and enable
students to (1) identify and understand the Resultant model of Strategic
management and the configuration of seven elements in the urgency
management process (2) understand fully and adopt the configuration of
seven elements of the "urgency management process" as a guide to practise
strategic management (3) understand the power of strategic and organization
levers in the transformation process, the importance of Business Definition
and Firm Position (4) take advantage in applying the Resultant Model's way
of thinking for bringing new perspective to the company's strategic planning
cycle, making business plans and identify a firm's Resultant with respect to to
the current organization conditions and critical situations.
FIN 720 Advanced Corporate Finance
Discusses the growth of companies via diversification that includes reasons

for diversification, the relationship between headquarter and business unit,
business group building political capital, corporate investment via acquisition
and strategic alliance, capital structure for diversified company, private equity
market and corporate turnaround restructuring.
This course takes an analytical approach to the study of Integrated Marketing

Communication. Attention focuses are on the relationship between product
brand or company image with marketing communications forms, such
as: advertising, sales promotion, personal selling, public relations, and
experiential contact.
BEC 611 Doing Your Job: Communication in the
Workplace
TBEC 611 is designed to provide students with specific business English

communicative skills relevant to the workplace. The activities enhance
writing, speaking and listening skills. The language functions taught, include:
assessing candidates; written correspondence; reporting on progress;
describing trends; discussing products and services; comparing options;
workplace meetings; and effective presentations skills.
FIN 602 Management Information Systems
This course gives an overview of information technology and an

understanding of the strategic importance of information systems in
organizations. Students will be exposed to the vocabulary of MIS. Students
will not be computer programmers at the end of this course. They will be
able to intelligently discuss and assess information systems requirements,
strategy, and issues on the job and be techno-literate.
27
TRIMESTER 4
STA 706 Business Strategic Simulation
3 Credit Unit / Prerequisite: STA 702
Business Strategy Simulation is a multi-disciplined learning method which

places and involves students to actively in run a virtual business. This
virtual business environment model the real world and reflect actual world
practices. The students will set up a company, manage and maximize
its value through the application of their business knowledge and their
integrative management skills. The business Strategy Simulation requires
the implementation of holistic rational decision making and cooperative
teamwork. Thus the students are expected to be able to overcome the
functional as well as the strategic problems of their company, and to
compete under competitive and uncertain situation.
STA 703 Business Plan
6 Credit Unit / Prerequisite: all management functional courses
This is the final project to demonstrate students ability in implementing

business concepts at general industrial and firm specific environments.
Based on a scenario analysis, the environmental opportunities and threats
are explored to create a viable Business Plan. The assessment of strengths
and weaknesses is conducted to measure its feasibility. The strategic and
functional aspects are discussed systematically in the group to present a
comprehensive Business Plan.
Business Plan Examination
Credit Unit integrated to STA 703 Business Plan / Prerequisite: The student
must have submitted the business plan and have acquired 49 credit units
(Regular MM) and should pass all compulsory supporting subjects with GPA
(Grade Point Average) of or higher than 3.0 without C, D, F, I and NP grade.
The comprehensive exam is the final assessment of the Business Plan.
Students who have submitted their Business Plan have to defend it before the
panel of examiners.
ELECTIVE SUBJECT
MKT 731 ServiceS Marketing
Services marketing emphasize managing customer experience. It is a study

of understanding customers in service encounters, building the service
model, managing the customer interface, and implementing profitable service
strategies. It involves service marketing information system, development,
design, and implementation of service marketing programs.
MKT 742 Brand Management
The course examines the complete brand management process from the
perspective of the brand manager. It covers the strategic decisions that
must be made in three areas (1) the development and introduction of new
products/brandsfrom idea stage to commercialization; (2) the marketing
of existing brands, with emphasis on building, measuring, managing, and
leveraging brand equity; and (3) the marketing of product modifications,
product line extensions, brand extensions, and product deletions.
MKT 745 Business to Business Marketing
Business-to-Business Marketing is a graduate level marketing elective course.

For maximum benefit from this course,, students should have marketing
management knowledge, prior to taking this elective course. The purpose
of this course is to help students to understand marketing activities between
firms/organizations. Upon completion of this elective course, students should
be able to understand the distinctive nature of the marketing tasks when the
customer is an organization; understand the growing role of marketing within
industrial companies; have insights into ways in which a number of marketing
concept and techniques can be used by the business-to business marketing
manager.
28
MKT 747 Experiential Marketing

Experience marketing provides facilitation beyond the product function. It

provides sensory, emotional, cognitive, behavioral, and relational values to
consumers (Schmitt, 1999). The brand engages the consumer holistically.
The aim of experience marketing is to establish memorable moments to
the consumers. In the Experiential Marketing class, the students will learn
about how to differentiate the brand through experience, how to involve the
consumers when they encounter with the product, and how to establish a
long-term relationship between brand and consumers.
FIN 751 BANK MANAGEMENT
This course is designed to enhance students interest in banking practices

and problems. Students are expected to master basic management principles
of the bank and made aware of the issues of risk, regulation, technology and
competition that bankers see as their greatest challenges in modern banking.
FIN 757 FINANCIAL Risk Management
This subject discusses the key topics of corporate risk management,

operational risk, financial risk and business risk management from the
perspective of non-financial corporations. The course focuses on knowing the
theories and practices of risk management and building problem solving skills
as needed by managers. Various teaching methods are used in this subject.
Lectures are used to explain and discuss the theoretical framework of risk
management required to analyze the cases. The case method is used to build
and develop problem-solving skills in terms of formulating case definitions, the
case analysis framework, and proposing case recommendations.
FIN 759 Business Financing
Using a lecture and discussion teaching format, this course provides the
background in the concepts, processes and institutions in the financing of
business enterprises both at early stage and growth/expansion stage. Topics
covered within this course are equity financing (ownership, warrants, LLC
and LPE), debt financing (bank loans, factoring, revenue participation/royalty
financing, and private debt), friends, angels, venture capital sources and
licensing and franchising. Students should be able to explain the reasons why
businesses need short-term and or long-term financing, be able to identify
and describe the main sources of capital funds for businesses, and apply
knowledge and skills to practical situations.
FIN760 Business Valuation
2 Credit Unit / Prerequisite: FIN 721, FIN 720
This course is a graduate level exploration of business valuation. It is actually

designed for students with career interest in corporate finance, investment
banking, securities analysis or corporate investment. Since it is an elective
course, anyone who is interested in issues pertaining to valuation can also
take this course. A good understanding of accounting and corporate finance
is important in valuation. Students attending in this course are the core
subjects of financial accounting and corporate finance. The familiarity of using
spreadsheet (MS Excel) is a must.
MNJ 735 Organizational consulting: diagnosis and
design
The highly competitive business environment nowadays requires companies

to be professionally managed. As a result, many changes in the organization
should be in good order to survive and even grow. Organization dimensions,
such as culture, strategy, managerial style and structure have to be
effectively identified before change is carried out. This course discusses
ways to diagnose organization dimensions and elements and make effective
organizational changes to increase its performance. Scientific approaches
and concept is introduced and discussed so that change agents can manage
the changes effectively.
prasetiya mulya scholarships
Prasetiya Mulya Business School offers scholarships for

the full time Graduate Magister in Management degree
program (Regular MM Program).
Future Leaders Scholarship opens for highly talented
individuals with leadership potential and who are
committed to contribute to the business community and
national development. It covers tuition fees, books, and
living allowance.
Graduate Program Scholarships open for highly
motivated students with excellent academic qualities
but financially disadvantaged. Preference is given to
candidates who possess the necessary aptitude, personal
qualities and interest in management. Prasetiya Mulya
Business School offers this scholarship for the regular full
time degree program.
Information on requirements, terms, and conditions, forms
and instructions can be read and downloaded from the
Prasetiya Mulya website at www.pmbs.ac.id. Applicants
are suggested to read the general information on the
website thoroughly prior to applying.
"Learning is always my passion. I want to

develop myself through education because
I believe that education will broaden
my perspective, enrich my knowledge
and beneficially shape my future. I want to
contribute my knowledge to people around
me and to the business community. I think
I can contribute more with higher education.
The Prasetiya Mulya Future Leaders
Scholarship gave me the chance to gain
more knowledge and skills that beneficially
supported my career."
Dhiah Karsiwulan
Project Analyst - PT. Agrinergy Indonesia
Team Finalist - Global Social Venture Competition, South
East Asia Round 2010
Prasetiya Mulya Future Leaders Scholarship 2008
Awardee
Prasetiya Mulya Management Society President 2009 2010
29
Amandes Team
Global Finalist &
Winner of Innovation
Award, Global
Social Venture
Competition, 2010,
Berkeley USA.
EXECUTIVE MM
in BUSINESS MANAGEMENT
The Executive MM in Business
Management program is a part-time
program designed for undergraduate
degree holders with at least two years
working experience.
The Executive MM in Business Management combines the

curriculum and classroom atmosphere with a dynamic
and intensive learning experience. The program is on a
part-time basis designed for those who seek to acquire
knowledge, conceptual understanding of business and
management and expand their networks. It fits young
professionals who are climbing the managerial ladder.
The focus is on Business management, offering two
minor subjects: Marketing management and Finance
management. The program requires 43 Trimester Credit
Units (CU), to be completed in 5 trimesters (1 trimester
equals 4 months). Course days are Monday, Wednesday
and Friday (from 6.15 p.m. to 9.30 p.m.)
30
PROGRAM CURRICULUM
EXECUTIVE MM in BUSINESS ManAGEMENT

ELECTIVE SUBJECTs
minimum 10 students
trimester
MatriCULATION
Trimester 1
Trimester 2
Trimester 3
FINANCE
MARKETING
Trimester 4
SUBJECT
credit
unit
SUBJECT
credit
unit
AKI 501
Financial Accounting
MKT 731
Services Marketing
EKN 503
Economics for Business
MKT 742
Brand Management
OPR 511
Statistics for Business
MKT 743
Value-Based Marketing
MKT 745
Managerial Accounting
Business to Business
Marketing
AKI 701
MKT 702
Consumer Behaviour
FIN 746
MJN 709
Organizational Dynamics
FIN 749
Corporate Restructuring
MJN 707
Ethics in Business
FIN 757
FIN 702
Corporate Financial
Management
Financial Risk
Management
FIN 759
Business Financing
MKT 701
FIN 758
Financial Strategy
MJN 705
Human Resources
Management
STA 734
Social Venture
OPR 703
STA 702
FIN 720
Advanced Corporate
Finance
MKT 721
Marketing Research
STA 703
Business Plan 1
STA 706
Business Strategy
Simulation
FINANCE
FIN 723
MARKETING
MKT 723
Strategic Marketing
Trimester 5
STA 703
Total Credit
MAJOR
Elective Course 1
Elective Course 2
Business Plan 2
MARKETING
FINANCE
Note:
cu = credit unit
Program duration : 20 months (3 days in week, Monday,
Wednesday, and Friday, from 18.15 to 21.30)
Elective subjects are held every Tuesday and Thursday
43
"Prasetiya Mulya offers a life-long learning experience, its beyond

knowledge. The faculty members' excellent dedication and total
commitment is at par with the dynamics of the global business environment,
and it gives us added value. The program focuses not only on teamwork
and collaboration in the classroom but also a tough competition among the
best which resulted in superior business graduates. Leader creates leaders,
and Prasetiya Mulya shapes us to become strong business leaders.
Kenny Hartanto
(Alumnus Executive MM in Business Management 2009)
Product Manager - PT. Agel Langgeng
Best in Class 2009
31
SUBJECT DESCRIPTION
MATRICULATION
effectiveness in an organization through managing organization culture and

structure.
AKI 501 Financial Accounting

Designed to discuss the nature of accounting, the companys financial

report, the elements of financial statements, and the analysis of financial
statements. Through these discussions, the students are expected to be able
to understand the financial accounting as the language of business.
EKN 503 Economics for Business
Economics for Business is introductory toand also be a review of

economics. The emphasis of discussions is on business-related topics of
economics. The microeconomics sessions focus on the basics of the market
and market structures whereas in the macroeconomics session discussions
are on emacroeconomic variables, performance, and policies. The students
are expected to gain basic understanding about the framework as to how
businesses are both influencing and influenced by the market (micro,
industrial level) and by the macroeconomic variables working in the economy
as whole.
OPR 511 Statistics for Business
To equip students with statistical basic concepts as tools in advanced

courses as well as for future practical applications in business decision
making contexts.
TRIMESTER 1
AKI 701 Managerial Accounting
The main objective of this course is to provide the students with an

understanding of theories and ability to implement the mechanics and
concepts of managerial accounting in a strategic business unit. With this
course, students are expected to understand how managerial accounting
contributes in creating value within a dynamic business environment i.e.
planning, control, and cost management systems, and using accounting
information in decision making.
MKT 702 Consumer Behaviour
In this course, through consumer analysis framework, students study in

detail various topics such as consumer cognition and affection, consumer
perception, consumer preference, consumer knowledge, and consumer
decision making.
MJN 707 Ethics in Business
In this course, students will gain insights in ethical decision making, generally
and in the business context. In particular, they will find out the following: (1)
Basic of ethics, business ethics (2) analytical tools and methods in ethical
decision making (3) individual and organizational factors which influence
ethical decision making (4) corporate social responsibility and good corporate
governance (5) application of concepts and tools in ethical decision making.
MJN 709 Organizational Dynamics
The course discusses how organizations are managed in a rapidly changing

world. It focuses on how people work together & contribute within an
organization. The course provides insights and approaches to manage
people effectively in an organization. After completing the course, students
are expected to be able (1) to understand, and manage people effectively
in dynamic organizational settings, (2) to increase teamwork effectiveness
through goal setting, motivation and leadership, (3) to increase leadership
knowledge and skills based on several leadership approaches, (4) to apply
various conflict management techniques, (5) to improve communication skills
based on effective communication concepts and (6) to manage change and
32
PROGRAM CURRICULUM
TRIMESTER 2
This course examines the role of finance in supporting the functional areas of
a firm, and fosters an understanding of how financial decisions themselves
can create value. Students are expected to master the following topics
after attending the course: basic analytical skills and principles of corporate
finance; functions of modern capital markets and financial institutions;
standard techniques of analysis, including capital budgeting, discounted cash
flow valuation, and risk analysis.
Marketing management emphasizes managing customer value. It is a

study of choosing, creating, delivering, and communicating customer
value. It involves marketing information system, development, design, and
implementation of marketing programs. After this course students should
be able to demonstrate the integration of managing customer value, and
conduct presentation of marketing programs through the use of both
qualitative and quantitative data.
MJN 705 Human Resources Management
3 Credit Unit / Prerequisite: MJN 701
Upon completing this course, students are expected to be able to understand

the role and functions of Human Resource Management in an organization;
and to apply the concept of human resource management in the organization
in order to achieve the organizational goals.
TRIMESTER 3
This course introduces students to concepts and techniques related to the

design, planning, control, and improvement of service and manufacturing
operations. The course attempts to make students conversant in the
language of operations management, provide the students with quantitative
and qualitative tools to analyze basic operations issues, and allow students
to see the role of operations management in the overall strategy of the firm.
After completing this course, students are expected to understand the role of
operations management in the overall business strategy of the firm; to grasp
the idea of creating value through operations management and to be better
equipped in analyzing, managing, and improving processes in the service
sector as well as manufacturing firms.
Discusses growth companies via diversification that includes reasons for

diversification, the relationship between headquarter and business unit,
business group building political capital, corporate investment via acquisition
and strategic alliance, capital structure for diversified company, private equity
market and corporate turnaround restructuring.
MKT 721 Marketing Research
This course covers the gathering of marketing-related data from individuals

and organizations, with particular emphasis on integrating problem
formulation, research design, questionnaire construction, and sampling
to yield the most valuable information. Also studied are the proper use
of statistical methods and the use of computers for data analysis. Both
qualitative and quantitative research methods are discussed. In order to gain
a deeper understanding of what is involved in marketing research students will
undertake a research project assignment.
STA 706 Business StrategY Simulation

active member in the Team of Strategic Leaders of a firm taken from the case
that will be discussed in class. Interaction with peers while learning together
in class and doing group assignment will enhance understanding and enable
students to (1) identify and understand the Resultant model of Strategic
management and the configuration of seven elements in the urgency
management process (2) understand fully and adopt the configuration of
seven elements of the "urgency management process" as a guide to practise
strategic management (3) understand the power of strategic and organization
levers in the transformation process, the importance of Business Definition
and Firm Position (4) take advantage in applying the Resultant Model's way
of thinking for bringing new perspective to the company's strategic planning
cycle, making business plans and identify a firm's Resultant with respect to to
the current organization conditions and critical situations.
TRIMESTER 4
This subject will give an understanding of the recent progress of international

financial system. Students will be guided to understand the instruments
in international financial market, applied customarily in global companies
financial decision-making. This subject will analyze the quantitative and also
the qualitative aspects. The students will be greatly involved in financial
analysis to sharpen their ability in making financial decision.
This course is built around development of market-based competitiveness,

reflecting the fact that any business success is in its ability to win the
customers preferences against competitors offerings. Students will examine
critical issues required in the making of high-level and strategic marketing
decision making in any business. This course takes the perspective of both
the functional and the business levels as strategic marketing decisions can be
taken from the level a Marketing Manager, a General Manager, or a BusinessUnit CEO. In most cases, corporate-level CEOs need also to understand the
conceptual framework in winning the markets served by their business units.

places and involves students to actively in run a virtual business. This virtual
business environment is a model of the real world and reflect actual world
teamwork. Thus students are expected to be able to overcome the functional
as well as the strategic problems of their company, and to compete under a
competitive and uncertain situation.
TRIMESTER 5
STA 703 BUSINESS PLAN
6 Credit Unit / Prerequisite: all management functional courses and STA 702
This is the final project assignment to demonstrate students' ability in

implementing business concepts to real economic, general industrial and
firm specific environments. Based on a scenario analysis, the environmental
opportunities and threats will be explored to creative a viable Business
Plan. The assessment of strengths and weaknesses will be conducted to
measure its feasibility. The strategic and functional aspects are discussed
systematically to present a comprehensive Business Plan.
Credit Unit integrated to STA 703 Business Plan / Prerequisite: The
student must have submitted the business plan and have acquired 43
credit units (Executive MM in Business Management) and should pass all
compulsory supporting subjects with GPA (Grade Point Average) of or
higher than 3.0 without C, D, F, I and NP grade.
Students who have submitted their Business Plan have to defend it
before the panel of examiners.
33
ELECTIVE COURSES
MKT 731 ServiceS Marketing


perspective of the brand manager. It covers the strategic decisions that must
be made in three areas (1) the development and introduction of new products/
brandsfrom idea stage to commercialization; (2) the marketing of existing
brands, with emphasis on building, measuring, managing, and leveraging
brand equity; and (3) the marketing of product modifications, product line
extensions, brand extensions, and product deletions.
MKT 743 Value Based Marketing
Value-based marketing is founded on shareholder value analysis a wellaccepted body of financial theory and set of techniques. Shareholder value
analysis states that the value of the business is increased when managers
make decisions that increase the discounted value of all future cash flows.
This course shows that shareholder value approach offers enormous
opportunities for marketing. First, it enables the purpose of marketing in
commercial firms to be clearly defined. Second, it explains how marketing
strategies need to be evaluated. Third, rigorously exploring the effects on
shareholder value.
The course is organized around the problems marketers face. In particular,
the three major topics of the course correspond to the three major problems
addressed by marketers. That contribute significantly towards generating
future cash flows. Topics include (1) Managing the Customers, (2) Managing
the Brand and (3) Managing the Network.
Business-to-Business Marketing is a graduate level marketing elective

course. For maximum benefit, students should have marketing management
knowledge, prior taking this elective course. The purpose of this course
is to help students to understand marketing activities between firms/
organizations. Upon completion of this elective course, students will
understand the distinctive nature of the marketing tasks when the customer
is an organization; understand the growing role of marketing within industrial
companies; gain insights into ways in which a number of marketing concepts
and techniques can be used by the business-to business marketing manager.
34
PROGRAM CURRICULUM
Services marketing emphasize managing customer experience. It is a study

of understanding customer in service encounters, building the service model,
managing the customer interface, and implementing profitable service
strategies. It involves service marketing information system, development,
design, and implementation of service marketing programs.
2 Credit Units/ Prerequisite: FIN 702
This course deals with analytical frameworks and empirical evidences in

investment management with main focus on equity. Equity investment
management consists of equity analysis and portfolio analysis. In equity
analysis, students learn to use available fundamental tools to assess
economic value of a company. Along with the analysis, multiples and
technical approach will also be discussed to examine their strengths and
weaknesses. Portfolio analysis covers portfolio theory, equilibrium behavior
of a single asset within a well diversified portfolio and portfolio performance
measurement. In addition, this course will review the modern investment
theory (i.e., Markowitz model and CAPM) and discuss efficient market
hypothesis, behavioral finance and options.
FIN 749 Corporate Restructuring
In certain adverse conditions, companies need to make breakthroughs in

order to survive, maintain or accelerate their growth. Restructuring is a
part and an option of the strategy. Topics discussed in this subject, include:
company revitalizing , turnaround, business restructuring, operational
restructuring, financial restructuring, company strategies, and political
restructuring.
FIN 757 FINANCIAL Risk Management
This subject discusses the key topics of corporate risk management,

operational risk, financial risk and business risk management from the
perspective of non-financial corporations. The course focuses on knowing
the theories and practices of risk management and building problem solving
skills as needed by managers. Various teaching methods are used in this
subject. Lectures are used to explain and discuss the theoretical framework
of risk management is required to analyze the cases. The case method
is used to build and develop problem-solving skills in terms of formulating
case definitions, the case analysis framework, and proposing case
recommendations.
BUSINESS NETWORK
One of the major benefits of attending the program is

building a network for career development and access
to Prasetiya Mulya alumni network. Developing a network
of contacts is important for a successful career and
acquiring business opportunities.
Students who join the program come from
various industries such as finance and banking,
telecommunication, energy, consumer goods,
manufacturing, media, health services and pharmaceutical,
property and construction, distribution/logistics,
automotive and other industries. Developing business
networking skills is critical during the program.
Not only developing a network in the class, Prasetiya
Mulya opens various other networks that come
from lecturers, CEOs and guest speakers, business
professionals and practitioners, industry experts, and
alumni through various school activities and alumni events
opening the doors to business opportunities.
"At Prasetiya Mulya I harvested knowledge,

nourishing experiences, accrued business sense
and professionalism through the invaluable
interaction and shared experiences among
students, pertinent basic ingredients to face the
global business battleground. I gained strength
and determination, the garnish for future
career acceleration. This rare situation, being
with talented colleagues from many leading
companies with diverse backgrounds, lent to
my learning experience. Its really amazing that
I had this chance to learn at Prasetiya Mulya,
my almamater, I am truly proud of."
Widhiharto Rah Wicaksono, ST, MM
(Alumnus of Executive MM in Business Management,
2005)
Business Development ManagerPT. Nutrifood Indonesia
35
StemCell Team
Finalist the mai Bangkok
Business Challenge @Sasin
2009 - Bangkok Thiland.
EXECUTIVE
STRATEGIC MANAGEMENT MM
To be a highly inspirational business
decision maker, you continuously
need new perspectives in managing
businesses. Prasetiya Mulya offers
the Executive Strategic Management
MM Program for businessmen with
experience, managerial positions
and in need of strengthening their
strategic competences in corporate
management .
The program is a part-time program designed for business

practitioners who are undergraduate degree holders with
at least five years work experience and holding senior
managerial positions. This program is also a perfect and
strategic means to establish a strong business network
with other executives who are also intent on becoming
excellent business leaders. This Executive MM program's
main focus is on Strategic Management, with emphasis on
complex management and business decision making at
strategic levels. Competencies in managing companies in
dynamic business environments will be the basis for every
classroom discussion during 20 months of study. The
program requires 41 Trimester Credit Units (CU), to be
completed in 5 trimesters (1 trimester equals 4 months).
Course days are Monday, Wednesday and Friday (from
6.15 p.m. to 9.30 p.m.)
36
PROGRAM CURRICULUM
EXECUTIVE MM in Strategic ManAGEMENT

ELECTIVE SUBJECTs
minimum 10 students
trimester
MatriCULATION
SUBJECT
OPR 512
AKI 503
Trimester 1
Trimester 2
Trimester 3
Trimester 4
Trimester 5
Total Credit
credit
unit
Business Decision Analysis

Accounting for Managers
MAJOR
MARKETING
SUBJECT
credit
unit
MKT 742
Brand Management
MKT 743
Value-Based Marketing
MKT 745
Business-to-Business
Marketing
FIN 740
Advanced Corporate
Finance
FIN 746
FIN 748
Financial Engineering
FIN 702
Corporate Financial
Management
MKT 701
MJN 708
Organization & Human

Capital Management
OPR 703
FIN 749
Corporate Restructuring
FIN 752
Building Corporate Growth
EKN 708
Economic Policy Analysis
MKT 723
Strategic Marketing
STA 702
STA 725
Corporate Risk
Management
STA 724
Business Process
Management
STA 705
Business Strategy
Simulation
STA 703
Business Plan 1
MJN 722
Strategic Human
Resources Management
Elective Course 1
Business Plan 2
Elective Course 2
STA 703
FINANCE
mANAGEMENT
OPERATION
41
FIN 753
MJN 735
Organizational Consulting:
Diagnosis and Design
MJN 745
Strategic Innovation
Management
MJN 746
Performance Management
MJN 747
Comparative Management
OPR 721
Supply Chain Management
Note:
cu = credit unit
Program duration : 20 months (3 days a week, Monday,
Wednesday, and Friday, from 18.15 to 21.30)
Elective subjects are held every Tuesday and Thursday
I re-affirm that I have made the right decision to join Prasetiya Mulya
MM Program, as recommended by colleagues and friends. By virtue of
its integrated program encompassing theories, application and shared
experiences, my knowledge and horizons are now widely broadened.
Learning in Prasetiya Mulya supports my career development
significantly. It transformed me to become a professional consultant for
numerous companies striving for future dramatic growth
Endang Sri Murtiyoningsih
(Alumnus of Executive MM in Strategic Management 2010)
Independent Consultant
Best Graduate 2010
Team Finalist & Best Business Plan Presentation Award,
The Mai Bangkok Business Challenge @ Sasin, Bangkok, Thailand 2010
37
SUBJECT DESCRIPTION
matriculation
TRIMESTER 2
AKI 503 Accounting for Manager
The objective of this course in accounting is to relate concepts with

business practices. The students learn to use the accounting knowledge for
decision making process, and avoid fraud by installing proper management
controls. This course will cover the following areas: fundamental concepts
in accounting, financial statements, financial ratios, basic concepts in
management accounting, management accounting systems, taxation and
advanced fraud.
OPR 512 Business Decision Analysis
This course is about how to develop market-based competitiveness, reflecting

the fact that any business success is in its ability to win the customers
preferences against competitors offerings. Students will examine critical
issues required in the making of high-level and strategic marketing decision
making in a business. This course takes the perspective of both the functional
and the business levels because strategic marketing decisions can be taken
from the level of a Marketing Manager, a General Manager, or a BusinessUnit CEO. In most cases, corporate-level CEOs need also to understand the
conceptual framework in winning the markets served by their business units.
In practice, making decisions in business environment is difficult due to

uncertainty, conflicting objectives, and ill-structured problems. The objective
of this course is to teach students to make better decisions. After completing
this course, students will have sound conceptual knowledge and be better
equipped with a variety of approaches in structuring, analyzing, and
synthesizing decision problems. The knowledge given in this course will help
students to think clearly about values, objectives, alternatives, consequences,
risks and uncertainties, and enable them to come up with sound judgments
and choices, which are logical and defensible.
TRIMESTER 1
3 Credit Unit / Prerequisite: AKI 503
This course discusses basic principles of finance and provides practical tools
for financial decisions and valuation. During the course, the students will
learn: (1) Financial Policy: The factors that determine a company's need for
external financing, be it debt or equity. Also the optimal mix of debt and equity
financing; and (2) Valuation: The tools needed for valuing investment projects,
including the determination of the relevant cash flows and the appropriate
discount rate. Students will use these basic tools to select investment
projects and value companies.
At the end of this course, the students will have a comprehensive
understanding of the concepts and theories of corporate finance and be able
to apply them in creating and maximizing shareholders value.
3 Credit Unit / Prerequisite: Nona
This course introduces marketing concepts and provide the students to

understanding of Marketing Management. Creating, providing, communicating
and bonding the Superior Customer Value are the subjects of this study. The
course also challenges students to explore the practical implication of the
marketing process in the market and to comprehend the link between theory
and practice. Also given is, knowledge of the customer, competitor and
environment which will help advance strategic decision-making.
Upon the completion of this course, the students (1) Understand the
importance of marketing management in developing a marketing strategy, (2)
Use skills to help understand customers, competitors and environments, (3)
Create, provide, communicate and bond the Values for customers, (4) Apply
the theory of marketing management in the real world and (5) Use marketing
concepts to make business decisions
MJN 708 Organization & Human Capital Management
After following this course, students (1) understand how and why knowledge
can deliver a sustainable competitive advantage, (2) understand the role of
intellectual capital in achieving corporate goals, (3) understand, predict and
influence the behavior of others such as motivation, leadership, structure,
culture, change management, conflict and team building in dynamic
organizational settings, (4) understand how to recruit and retain talented
employees, (5) understand how to create a total reward system and (6) to
comprehend the importance conducting business ethically.
38
PROGRAM CURRICULUM
EKN 708 Economic Policy Analysis

Business Economics explores the behavior of consumers, producers,

markets and open economies from economics perspectives. Good
understanding of how actors interact in the external environments is among
important ingredients to the success of the firm in pursuing its goals.
3 Credit Unit / Prerequisite: OPR 512
Operations Management is one of the functions in every organization.

Although there is a trend toward focusing on business processes and crossfunctional teams, the functions of Operations Management still remain.
Organizational performance depends on how good the operations function is
being undertaken in the company.
The objective of this course is to understand the concept and application of
Operations Management in practice. Therefore, in each meeting, the students
will discuss two mini cases that are relevant to the topic being learned.
TRIMESTER 3

active member in the Team of Strategic Leaders of a firm taken from the
case that will be discussed in class. Interaction with peers while learning
together in class and doing group assignment is expected to make the
students able to (1) Identify and get an agreement about the Current
Resultant and/or New Resultant of various firms from the cases that are
discussed in class, (2) Understand fully the power of Strategic Issue and
Organization Levers to create Resultant in terms of the strategic direction
and the momentum to energize the organization member, and the meaning
of Business Definition and Firm Position to build self-confidence among the
member and self-image in the environment and (3) Take advantage of their
customary practice in applying the Resultant Models way of thinking to other
purposes, for example to bring a new perspective in the companys strategic
planning cycle, to make a business plan, and to find out a firms Resultant
from the speech of its Top Executives.
STA 724 Business Process Management
3 Credit Unit / Prerequisite: OPR 703
In this course, the students will learn (1) How to achieve competitive strategy
from market-based and resource-based view, (2) How to manage companies
according to the new business paradigm, (3) How to successfully build World
Class performance using Suryos Framework and Roadmap, (4) How to think
horizontally as well as vertically about ways to manage a business, (5) How to
organize people and work in an organization which manages according to its
business process model, (6) About process improvement programs Kaizen,
Benchmarking, Reengineering, Key Performance Indicators, Six Sigma Way,
Process-Based Management Systems, (7) How to achieve Fast, Right, and
Successful process improvement and measure the results of improvement
against world class standards.
STA 725 Corporate Risk Management

Discusses the key topics of corporate risk management, operational risk,

financial risk and business risk management from the perspective of nonfinancial corporations. The course focuses on knowing the theories and
practices of risk management and building problem solving skills as needed
by managers. Various teaching methods are used in this subject. Lectures are
used to explain and discuss the theoretical framework of risk management is
required to analyze the cases. The case method is used to build and develop
problem-solving skills in terms of formulating case definitions, the case
analysis framework, and proposing case recommendations. Students are
asked to do a survey in order to find the best practices of risk management
in Indonesia.
TRIMESTER 4
STA 705 Business StrategY Simulation

places and involves students to actively run a virtual business. This virtual
business environment is a model of the real world that reflect actual world
teamwork. Thus the students learn to be able to overcome the functional
as well as the strategic problems of their company, and to compete under
competitive and uncertain situations.
MJN 722 Strategic Human Resources Management
This subject focuses on strategic approaches to maximize the utilization

of human resources (HR). There are two main domains of Strategic Human
Resources Management (SHRM). The first is a differentiation strategy, i.e.
placing an individual in a job according to their competences. The process
begins in selection and recruitment, and goes on to training and development,
performance appraisal, compensation, as well as designing and redesigning
work systems. The second is an integration strategy, i.e. synergizing
and coordinating individuals within their working units in accordance with
corporate level strategy. This process includes employee relations, diversity,
rightsizing, organizational culture and organizational design perspectives.
This subject also introduces SHRM concepts and model frameworks, as
well as important Human Resource Management factors that could improve
organizational effectiveness in a strategic way.
TRIMESTER 5
6 Credit Unit / Prerequisite: all management functional courses and STA 702
This is the final project to demonstrate students ability in implementing

business concepts to real economic, general industrial and firm specific
environment based on a scenario analysis, the environmental opportunities
and threats are explored to create a viable Business Plan. The assessment
of strengths and weaknesses is conducted to measure its feasibility. The
strategic and functional aspects are discussed systematically to present a
comprehensive Business Plan.
Credit Unit integrated to STA 703 Business Plan / Prerequisite: The
student must have submitted the business plan and have acquired 41
credit units (Executive MM in Strategic Management) and should pass all
compulsory supporting subjects with GPA (Grade Point Average) of or
higher than 3.0 without C, D, F, I and NP grade.
Students who have submitted their Business Plan have to defend it
before the panel of examiners.
ELECTIVE SUBJECTS
2 Credit Units / Prerequisite: FIN 702
This subject covers areas of business diversification, relations between

headquarters and subsidiaries, corporate investment policies, funding for
innovative companies, corporate governance, as well as buying and selling
companies.
2 Credit Units/ Prerequisite: FIN 702
This course deals with analytical frameworks and empirical evidences in

investment management with main focus on equity. Equity investment
management consists of equity analysis and portfolio analysis. In equity
analysis, students will be encouraged to use available fundamental tools to
assess economic value of a company. Along with the analysis, multiples and
technical approach will also be discussed to examine their strengths and
weaknesses. Portfolio analysis covers portfolio theory, equilibrium behavior
of a single asset within a well diversified portfolio and portfolio performance
measurement. In addition, this course will review the modern investment
theory (i.e., Markowitz model and CAPM) and discuss efficient market
hypothesis, behavioral finance and options.
FIN 748 Financial Engineering
The objective of this subject is to study about tools and techniques for
financial risk management with derivative instruments. The topics are: Cash
markets, forward rates, FRAs, financial futures, interest rate futures, index
futures, swaps, options, exotic option, currency risk management, interest
risk management, equity risk management, commodity risk management,
structured finance. The focus of this subject is on tools and application on risk
management.
FIN 749 Corporate Restructuring
In certain conditions, companies need to make breakthroughs in order to

survive, maintain or accelerate their growth. Restructuring is a part and
an option of the strategy. Some topics discussed in this subject, include:
company revitalizing , turnaround, business restructuring, operational
restructuring, financial restructuring, company strategies, and political
restructuring.
FIN 752 Building Corporate Growth
2 Credit Units/ Prerequisite: None
This subject discusses strategic thinking for building corporate growth as

a development agenda of a CEO. Areas that this subject covers include
corporate diversification and organic growth; managing growth paths and
growth stages; making decisions on whether to diversify or not; acquisition
and strategic partnership for accelerated growth; corporate politics to
support corporate growth; managing relations between headquarters
and Strategic Business Units (SBU); ways to get out of growth crises;
diversification; and restructuring for development.
2 Unit Credits / Prerequisite: FIN 702
This subject will give an understanding of the recent international financial

system progress. Students are guided to understand the instruments in
international financial market, are applied customarily in the global companies
financial decision-making. This subject will analyze the quantitative and
qualitative aspects. The students will learn to (1) understand the Balance of
Payments impact toward the foreign exchange volatility (2) understand the
available hedging instruments to anticipate the business and market risks due
to the foreign exchange and interest rate volatility (3) understand the strategy
for managing foreign exchange and accounting exposure, which influence
the company cash flows (4) undestand the multinational comapnies' working
capital and investment management, related to the economical and pilotical
risks, such as block fund and nationalization (5) understand the feasibility
study forinternational business.
39

perspective of the brand manager. It covers the strategic decisions that
must be made in three areas (1) the development and introduction of new
products/brandsfrom idea stage to commercialization; (2) the marketing
of existing brands, with emphasis on building, measuring, managing, and
leveraging brand equity; and (3) the marketing of product modifications,
product line extensions, brand extensions, and product deletions.
MKT 743 Value Based Marketing
Value-based marketing in founded on shareholder value analysis a wellaccepted body of financial theory and set of techniques. Shareholder value
analysis states that the value of the business is increased when managers
make decisions that increase the discounted value of all future cash flows.
This course shows that shareholder value approach offers enormous
opportunities for marketing. First, it enables the purpose of marketing in
commercial firms to be clearly defined. Second, it explains how marketing
strategies need to be evaluated. Third, rigorously exploring the effects on
shareholder value. The course is organized around the problems marketers
face. In particular, the three major topics of the course correspond to the
three major problems addressed by marketers. Those problems contribute
significantly for generating future cash flows. Also discussed are the
problems of (1) Managing the Customers, (2) Managing the Brand and (3)
Managing the Network.
Business-to-Business Marketing is a graduate level marketing elective course.

In order to maximize benefit, students should have marketing management
knowledge, prior taking this elective course. The purpose of this course is to
help students to understand marketing activities between firms/organizations.
Upon completion of this elective course, students should be able to
understand the distinctive nature of the marketing tasks when the customer
is an organization; understand the growing role of marketing within industrial
companies; have insights into ways in which a number of marketing concepts
and techniques can be used by the business-to business marketing manager.
MJN 746 Performance Management
This course studies how to set and measure corporate organization

performance in a comprehensive and integrative method in order to achieve
corporate vision and business strategy. The method is recognized as one of
the effective management tools in strategy mapping operational processes.
One topic discussed in this subject include balanced scorecard framework.
40
PROGRAM CURRICULUM
MJN 735 ORGANIZATIONAL CONSULTING: DIAGNOSIS AND

DESIGN
2 Credit Units / Prerequisite: None
The highly competitive business environment nowadays requires companies

to be professionally managed. As a result, many changes in the organization
should be in order to survive and grow. Organization dimensions, such
as culture, strategy, managerial style and structure have to be effectively
identified before change is carried out. This course discusses ways to
diagnose organization dimensions and elements and make effective
organizational changes to increase its performance. Scientific approaches
and concept is introduced and discussed so that change agents can manage
the changes effectively.
MJN 745 Strategic Innovation Management
This course provides a strategy framework for managing innovations

in businesses. The emphasis is on the development and application of
models that demonstrate the interactions between competition, pattern of
technological and market dynamics, and the structure and development
of internal firm capabilities. These models can provide the framework for
planning when deciding which initiatives to invest in, how to structure the
resources to gain competitive advantage over other firms, and how to use the
capabilities to exploit innovative activities. The course is addressed to those
interested in managing a business where internal or external innovation is a
necessity for competition.
MJN 747 COMPARATIVE MANAGEMENT
In the globalization era, managers and executives face challenges in

international business, in which the influence of culture is inevitable. This
subject discusses ways for managing cultures professionally. Rather than
perceiving cultural differences as threats to be overcome. This subject will
challenge the students to enjoy the richness of cultural diferences and create
synergy.
OPR 741 Supply Chain Management
This subject studies optimal ways to meet the products and services needs
of an organization. The topics covered in this subject include determining
and planning supply needs, analyzing supply markets and developing supply
strategies. This course considers management of the supply chain in a global
environment from a managerial perspective. The course is divided into three
related key areas namely - the strategic role of the supply chain, key drivers
of supply chain performance, and analytical tools and techniques for supply
chain analysis. After completing the course, a student is expected to gain
knowledge and tools to evaluate a current supply chain and recommend
design changes to supply chain processes.
THE MASTERCLASS
The learning process in the MM Executive-Strategic

Management program emphasize on applied learning on
a strategic level to produce Business Leaders, with vision
for the future (visionary leaders).
The flagship course in this learning process is the
MasterClass Program. The program participants not
only learn from case studies which are usually written up
ones, but also real cases directly from the source with
responsible incumbents present to discuss with. This is
a breakthrough made by the Prasetiya Mulya Business
School to bring all the students of the MM ExecutiveStrategic Management program closer to business reality.
The concept of MasterClass is to bring the company
board room to the classroom. MasterClass also prepare
students to feel and get adapted to the boardrooms
tensed pressure. The students discuss with directors of
a company as if they are really members of the board of
directors forwarding and communicating ideas, responses
and solutions to problems faced by the company.
The Business Plan as the final project

represents the rounding up of Prasetiya
Mulyas comprehensive learning process
that caters to all business pillars.
The schools dedicated and professional
Faculty Members are really supportive
and are very open as discussion
partners. No doubt, the experience
I gained is very encouraging and
I am driven to contribute even further in
the business world.
Agus Budi Tjahjono
Alumnus of Executive MM in Strategic Management MM
2009
Director - PT Pasifik Satelit Nusantara
Best in Class 2009
The program is divided into 2 (two) meetings, in the first

meeting the company directors explain the vision, mission
and strategy of their company and then the problems
and challenges faced. In the second meeting, the student
teams present their perspective and propose ideas and
solutions to the board of directors.
Through this program students experience real business
issues where they can apply their knowledge gained in
learning. The company gains thoroughly thought out
feedback based on academically sound concepts and
alternative solutions from the world of education.
41
As a business school founded

by members of the countrys
business community, Prasetiya
Mulya offers leading graduate and
undergraduate business programs
that emphasize learning by actually
implementing business concepts
in real-world situations.
National Winner & Regional Finalist Team,

BEI-CFA Research Report Competition 2008 - Singapore.
42
Learning Method
Business Plan
CEO & Guest Lecture
Student Activities
LEARNING
International Competitions
pROGRAM

places itself as partner to the
learning process. A comfortable
atmosphere can be felt across the
campus and friendship is reflected
in the relationship between
students and faculty members. The
learning process and activities are
facilitated by faculty members with
strong business and educational
backgrounds.
Prasetiya Mulya is supported by over 40 faculty members

who are highly qualified, professors, doctorate and fulltime masters degree holders from leading universities
both domestic and foreign. Full-time, competent and
dedicated faculty members provide students with added
opportunities to interact directly during academic activities
as well as outside the classroom for discussions and
consultation during their study at Prasetiya Mulya.
Prasetiya Mulya MM programs emphasize the importance
of both mastering concepts and implementing them
when managing a business. Therefore, the learning
process, classroom interaction and discussions proceed
dynamically, involving active participation from faculty
members, students and business or industry players. The
assignments will guide the students to understand real
business practices by involvement in field projects where
students can interact directly with business players and
learn from real cases.
43
LEARNING METHODS
The teaching-learning method
applied at Prasetiya Mulya uses an
eclectic approach, i.e. combining
numerous methods including
lectures, case studies, games, films,
debates, workshops, business
simulations as well as individual and
group assignments.
In each trimester, a CEO lecture is organized, where

students get to meet and hear, business leaders or
prominent guest speakers share their knowledge and
experience. Regular MM students also get to experience
field assignments including industry visits and study tours.
Learning through active interaction with other students
with diverse backgrounds and strengths in their own fields
will enrich the students knowledge and understanding of
business, gaining valuable insights during their study at
Prasetiya Mulya Business School.
The final assignment at the end of the study period is
a group assignment to produce a comprehensive and
feasible Business Plan. This Business Plan is a mandatory
prerequisite to complete the program, and all students
will have to face a final comprehensive examination where
their Business Plan will be evaluated.
44
LEARNING PROGRAM
Language of Instruction
completed all the subjects covering basic knowledge of
The language of instruction is Indonesian. However,
functional management and strategic management.
English is actively used. A number of subjects use English

as the language of instruction. Almost all textbooks and
In this subject, students are divided into groups, each
reference books are in English. A relatively high level of
group an individual company with the goal to maximize
English language competency is required to be admitted
shareholders value. Through this simulation students
to the Prasetiya Mulya MM programs.
learn to solve both functional and strategic problems in

their company. Students will feel the dynamism of real life
Business Strategy Simulation
business competition in competing with the other groups.
Since the inception of Prasetiya Mulya MM programs,

business simulation was developed as a subject of study,
At the end of the business simulation, each group as a
It was designed to so that students compete in virtual
corporation must present an accountability report of the
business environments models of the real business
companys overall performance in a shareholders general
world - reflecting business practices in the real world. This
meeting (RUPS).
subject is offered in the last trimester after students have
"Many things I learned in Prasetiya Mulya, especially expanding

perspectives, analyzing and finding solutions to existing problems
in various industries. Case studies enrich my knowledge of
the challenges and strategies in the company. Besides knowledge,
the formation of team work and soft skills are also important things
to learn here. So, if you really want to learn the business, here is the
right place."
Aldila Delarani
Business Development Executive - PT. Tripatra
Team Finalist - Global Social Venture Competition, South East Asia Round 2010
45
Flexi Air Team
BUSINESS PLAN
Changes in local and global
environments are the challenge
for all business players. Current
issues plaguing the food, energy,
information and transportation,
industries and finance can also be
perceived as opportunities. With
Prasetiya Mulyas unique business
plan methodology, students at the
learn how to use their locally
acquired knowledge to devise
solutions for global issues.
MM students, who come from diverse undergraduate

discipline are taught how to think, analyze and devise a
thorough business plan upon joining the business school.
Their numerous perspectives and experiences blend
to produce a business plan specific to Prasetiya Mulya
Business School.
Using this comprehensive business plan methodology
adopted by PMBS students find solutions to local and
global environment challenges, with a focus on relevant
issues in society. The business plan should have an
important influence over business social communities
(profit, people and planet perspective). The Prasetiya
Mulya Business School business plan is not just a paper
business plan, but is the result of rigorous thinking that
can be implemented in the real world.
46
LEARNING PROGRAM
ceo & GUEST LECTURE

The CEO lectures by chief executive
officers of prominent corporations
and non-profit organizations provide
students the opportunity to know
and interact directly with CEOs.
Students gain comprehensive overview of the values
and leadership skills CEOs adopt when building their
companies, which will add value to their own perspective
when running their own businesses. The CEOs share with
students how they formulate their companys corporate
vision, lead their organizations to implement those visions
and make strategic decisions in a dynamic environment.
The CEO lecture enrich students knowledge, perspective
and judgment to better equip them when they manage
their own companies.
The CEOs and leaders of business and non-profit

organizations who have given CEO lectures at Prasetiya
Mulya include :
Herris B. Simanjuntak (PT Jiwasraya)

Jusman Syafii Djamal (Minister of Transportation)
Prof. Iskandar Alisjahbana (PT Bio Nusantara Teknologi)
Ishadi S.K. (Trans Corp)
Arif Siregar, Ph.D (PT International Nickel Indonesia, Tbk)
Betti Alisjahbana (PT IBM Indonesia)
Ari H. Soemarno (PT Pertamina)
Lester Lee (Johnson & Johnson Indonesia)
Ir. Ferry A. Soetikno, MSc, MBA (PT. Dexa Medica)
Sigit Pramono, MM (Chairman of Perbanas)
Sudhamek A.W.S., SH, SE (PT. Garuda Food Group)
Irwan Hidayat (PT Sido Muncul)
Darwin Silalahi (PT Shell Indonesia)
Gevi W. Achdiat (Microsoft Indonesia)
Jos Luhukay, Ph.D (PT Bank Danamon Indonesia)
Palgunadi Setyawan (Parasahabat Foundation)
Lukas Widjaja (Kontan - Kompas Gramedia)
Hasnul Suhaimi (PT Excelcomindo Pratama, Tbk)
Faisal Basri (PT Irsa)
Pryono Sugiarto (PT Astra International, Tbk)
etc.
Note : Prasetiya Mulya Alumnus (in italics).
47
STUDENT ACTIVITIES
Students of the Regular MM program
lead and manage The Prasetiya Mulya
Management Society (MS), through
which students can participate and
deploy their organizational and
leadership skills through extracurricular activities.
The MS activities include both academic and non-academic
In addition to the formal management classes, students
Academic activities organized by the MS include
take to strengthening their management skills and
competitions, seminars, talk shows, workshops and
insights. Students can also improve their organizational
time-sharing activities around management issues, self-
skills, apply their management knowledge as well as
development and career development in the business
develop their soft skills by participating in activities
world. Together with the Career Development division, MS
organized by the MS.
also organizes a Career Day toward the end of the Regular
activities. The MS also invites Prasetiya Mulya alumni,

business players and experts on certain fields or study
subject material to take part in the numerous activities it
organizes. Clubs inside the Management Society, such as
the Marketing Club, the Entrepreneur Club, the Finance
Club, the Social Club, the Consulting Club and the Personal
Development Club, put together many of the MS activities.
MM program. Other events and activities organized by the

The MS gives students the opportunity to enhance their
MS include book fairs, movie and classical music nights,
leadership, teamwork, time management, negotiation and
volunteer social work, blood donation, aikido, sports
decision-making skills. In addition, the activities organized
week and choir. Students can also enroll in golf and table
by the Management Society aim to create an attractive
manners workshops. Other regular activities include a
and varied learning environment as well as develop
social night to welcome new students and bid farewell to
students potential and comradeship.
graduating students.
48
LEARNING PROGRAM
EcoFaeBrick Team
Global Winner of Global
Social Venture Competition,
2010, Berkeley USA.
INTERNATIONAL COMPETITIONS
as pioneer of the MBA program in
Indonesia always strive for the best.
Students are always encouraged to
participate in various competitions
either at the national, regional or
international level.
Prasetiya Mulya students are encouraged to participate in
various business-related competitions or in youth-related
personal and knowledge development programmes.
Prasetiya Mulya students are reputed for winning various
national, regional, and international competitions. In 2009,
"EcoFaeBrick", a team of Regular MM students won First
Place in the Global Social Venture Competition (GSVC)
held at Haas School of Business, UC Berkeley, USA.
This achievement in 2009 succeeded the achievement
in 2008 when PMBS entered this competition for the
first time and won runners up in the GSVC at Berkeley.
PMBS annually participates in The Mai Bangkok Business
Challenge Competition, SASIN and other regional business
competitions.
Prasetiya Mulya students have also participated in
international events as the Indonesian delegation
or representative i.e youth forum, young leaders
conferences and other activites,which lend to the
2010
Global Finalist & Special Award in Innovation, Global Social
Venture Competition 2010 UC Berkeley, USA
South East Asia Finalist, Global Social Venture Competition
2010 Bangkok, Thailand
Finalist & Best Business Plan Presentation Award, the mai
Bangkok Business Challenge @Sasin 2010 Bangkok,
Thailand
Runner Up Winner, Indonesian Young Woman Future
Business Leader Award 2010
2009
Winner (World Champion), Global Social Venture
Competition 2009 UC Berkeley, USA
Semi-finalist, the mai Bangkok Business Challenge @Sasin
2009 Bangkok
National Delegate, Novartis International Biotechnology
Leadership Camp 2009 Cambridge, Boston, USA
Runner Up Winner, BEI-CFA Research Report Competition
2009
2008
Runner Up Winner, Global Social Venture Competition
2008 - UC Berkeley, USA
National Delegate, Novartis International Biotechnology
Leadership Camp 2008 Hongkong
Gourami Business Challenge 2008 by Shell Malaysia
Finalist Wirausaha Muda Mandiri 2008
2nd Runner Up, Young Marketing Champions 2008 (SWA)
Winner, BEI-CFA Research Report Competition 2008
improvement of our students' global network and

competencies as well as exposure to global happenings
49
Prasetiya Mulya's Students' abilities

and competence to be change agents of
business and management is further
augmented by the career development and
services center and prepares them to be
corporate assets.
Career Development
Alumni
Corporate Partners
CAREER DEVELOPMENT &

BUSINESS NETWORKing
In the reality of the business world,
having a wide network is pertinent
and a significant aspect. To cultivate
business and career advancement,
The Prasetiya Mulya Business School
has a large network of over 3,600
alumni, working in many companies
and different industries, in Indonesia
and overseas.
The Prasetiya Mulya Business School in partnering with
The Prasetiya Mulya Business School is reputable for
world, able to make right choices from the invaluable
close connections with the business sector. Every
prominent companies provides the gateway to endless

possibilities in career choices. Through the Career
Development & Services Center, the education that
sharpen Prasetiya Mulya students competence and
abilities to be change agents of business and management
is augmented. Empowerment of the students through
softskill enhancement and solid preparation to enter the
work market is constantly made available to each student
in the form of enrichment workshops and career talks.
That way students are well-informed on the real working
insight into industry gained, know what is expected of
year, many leading companies in Indonesia actively
them and succeed as corporate assets.
recruit MM graduates from Prasetiya Mulya. A number
Prasetiya Mulya Career Development and Services Center
of companies regularly enroll their star employees and

executives in Prasetiya Mulya MM programs, for example
Aneka Tambang, Askes Indonesia, BCA, Bank Mandiri,
BRI, Bogasari, British Petroleum (BP), Conoco Phillips
partner with top companies in their activities to attract and

recruit invaluable talents through On Campus Recruitment,
Career Day, Preparation workshops and Career Talks.
Indonesia, Ericsson Indonesia, the Medco Group, Mead

Johnson Indonesia, PLN Persero, Sanghiang Perkasa,
the Vinoti Group, Citibank, Sinarmas Group, etc.
51
CAREER DEVELOPMENT
The Prasetiya Mulya Career
Development division organizes
programs to equip students,
especially the Regular MM students
with the opportunity to develop their
skills or competencies from the onstart of their study at the Prasetiya
Mulya Business School.
services. Counseling services include psychological
Career Development Programs include:
is conducted twice a year, about three months before
Business English skills: report writing, negotiation,
graduation.
counseling (self-awareness, goal setting, dealing

with personal issues), advice on career choices after
graduation as well as career development. These services
are available for current students as well as alumni.
Career Day
Career Day, a full day event, aims to bring together
recruiters and graduating students and include
presentations from participating companies. Career Day
presentation and interview skills.

Soft skills workshop: communications, creativity,
On-campus Recruitment
leadership, teamwork, conflict management and decision-
In addition to the Career day, several companies do
making.
on-campus recruitment, which basically is a company
Sensitivity training (GroupDynamics): group activities to
presentation to familiarize the company, its policies and
improve self-awareness and self-development.
culture to students, followed by a recruitment process.
Career preparation workshop: writing resumes, cover
This is to ensure students make well-informed decisions on
letters and mastering interview techniques.
career choices.
Other activities: Golf classes, table manners and grooming

workshops.
Distribution of Resume Compilation Book.

The Career Development division actively distributes
Counseling Program/ Individual Consultation
a book with a compilation of the current resumes of
The Career Development Division has a team of
Prasetiya Mulya graduates to be selected by companies.
psychologists providing consultations or counseling
52
CAREER DEVELOPMENT & BUSINESS NETWORKING
Career Day where Regular MM Students meet directly with

recruiting companies.
INDUSTRY ParticipantS in THE CAREER DAY 2010
2%
2%
2% 5%
7%
15%
10%
8%
3%
2%
24%
7%
Automotive 5%
Banking 15%
Construction 8%
Consulting 3%
Cosmetic 2%
Pharmaceutical 7%
Finance Service 13%
FMCG 24%
Manufacturing 10%
Media 7%
Oil and Gas 2%
Retail 2%
Telecommunication & IT 2%
13%
"Being at Prasetiya Mulya Business School (PMBS) was a lifechanging experience. Not only did I feel challenged academically
through lectures, assignments and the Business Plan project,
but I have gained great friends from various backgrounds
and working experiences and developed invaluable business
knowledge and way of thinking through the many case studies and
group assignments, which gave me a broad context that I could
adapt to different issue areas today and in the future."
Raden Ayu Mislihah
(Alumnus of Executive MM in Business Management 2010)
Entrepreneur
Best in Class with distinction 2010
53
alumni RELATIONS
Over the duration of the Prasetiya
Mulya MM program, students
not only enhance their business
acumen and skills, but also widen
their business network, by forging
relationships with other students
from different educational and work
backgrounds.
Students joining Prasetiya Mulya and especially as alumni,

become part of a larger business network and have
access to life-long learning. More than 3,600 alumni
work in a wide range industries and companies, hold
various positions ranging from staff to CEOs as well as
company owners. Alumni can opt to further their business
knowledge and tap into current and new business trends
by taking a subject of their choice in the graduate program
or enrolling in an executive development program at
Prasetiya Mulya Business School. Alumni also have special
access to Prasetiya Mulya library services. In addition,
alumni are welcome to attend guest lectures, workshops
and seminars run by Prasetiya Mulya on various topics
ranging from functional management, business ethics,
corporate social responsibility, global competition to
entrepreneurship.
Prasetiya Mulya News is a newsletter published by the
alumni relations division at Prasetiya Mulya. It acts as a
medium of communication for all Prasetiya Mulya MM and
undergraduate alumni where upated information about
current and future activities at the business school and
from the alumni association is reported.
54
Alumni Networking Dinner
The Association of Prasetiya Mulya Alumni or Ikatan Alumni

Prasetiya Mulya (IKAPRAMA) regularly organizes activities,
such as seminars, panel discussions on management and
business issues networking dinners and tournaments.
IKAPRAMA also puts together social activities as part of its
contribution to society, such as blood donations, financial
help to orphanages, as well as free medication for the
under-privileged.
Formal and informal networking activities are held regularly
through alumni dinners and meetings in a number of
cities and towns. Class or alumni reunions serve as a
useful means to maintain network and business contacts.
Workshops on topics such as self-development and
current industry or general business issues are also
created during these reunions. There are available email
and internet groups formed to facilitate sharing and
discussion amongst the alumni.
In addition, there is an association of golfers, mostly
Prasetiya Mulya alumni named Perkumpulan Golf
Prasetiya Mulya (PGPM) which also actively participate in
funding Prasetiya Mulya scholarships for high-performing
undergraduate students.
55
CORPORATE PARTNERS
The Prasetiya Mulya Business
School is the trusted partner for
many national and multinational
companies in the area of human
resource, academic cooperation,
consultation, research and graduate
recruitment.
Forestry (Forestry Middle Management Development

program), Bank Syariah Mandiri (Middle Management
Development Program) and Triputra (Managers
Development Program).
Prasetiya Mulya is the trusted partner of International
Enterprise Singapore, an agency under the Ministry
of Trade and Industry Singapore entrusted to run an
International Business Fellowship (IBF) program to provide
Management training programs have been conducted
a comprehensive introduction and overview of business
in a number of companies, including Astra International
in Indonesia, encompassing economic, social, legal and
(Astra Middle Management Program), Indosat
culture dimensions.
(Managerial Competence II), the Kompas Gramedia

Group (Management Development program, Middle
Since 1984, besides directly recruiting Prasetiya Mulya
Management Development program), Tirta Investama,
MM graduates, many companies have also provided
now Aqua Danone (Leadership Development program for
scholarships enabling their best employees to enroll in
supervisors & managers), Pertamina (Leadership Training),
Prasetiya Mulya MM programs.
Telkom (Leadership Training), Palyja (Management

Development program for supervisors & Fast Track MDP
In addition, being involved in the students business plans
for managers), INTI (Leadership Training), Pos Indonesia
in their last year inspire many corporate leaders and
(Functional Skills course, Leadership Skills course),
business players from those companies to regularly come
Aerowisata (Management Development program: Level
to campus to share their knowledge with the Prasetiya
A, B and C), Angkasa Pura I (Managerial Training: junior,
Mulya students through CEO and guest lectures. Prasetiya
middle and senior level), Bank Central Asia (Achievement
Mulya's extensive relationship with company partners
Motivation training, Business Process Improvement), BNI
facilitate students to conduct surveys, research and
(Management Development training program I), Sinarmas
industrial visits directly on the field.
56
CORPORATE PARTNERS IN TRAINING PROGRAMs include:

Adira Finance
Adira Insurance
Aplikanusa Lintasarta
Ajinomoto
Anugrah Pharmindo Lestari
Aqua Danone
Arutmin Indonesia
Asahiman Subentra Chemical
Asuransi Jiwasraya
BPPN
Bahana Artha Ventura
Bank DKI
Banpu Group
BNI
Bursa Efek Jakarta
Caltex Pacific Indonesia
Charoen Pokphan
Conoco Phillips
Daimler Chrysler Indonesia
Dos Ni Roha
Dow Chemical Pacific
Foremost Indonesia
Freeport Indonesia
Friesche Vlag Indonesia
Garuda Indonesia
Kelompok Kompas Gramedia
Group Modern
Indah Kiat
Indomobil Niaga
Jasa Angkasa Semesta
Jasa Marga
Kalbe Farma
Kayaba Indonesia
Kompas
Konimex Pharmaceutical
Lippobank
Maruwai Coal
Medco
Microsoft Indonesia
Novartis Biochemie
Otto Multiartha
Pembangunan Perumahan
Perum Perhutani
Perum Perumnas
Perum Peruri
Petrokimia Gresik
Pfizer Indonesia
PGN
Plaza Indonesia Realty
PLN
Prudential Life Assurance
Ratelindo
Rekayasa Industri
Schlumberger
Schneider Indonesia
Siemens Indonesia
Sinarmas Group
Summarecon Agung
Surveyor Indonesia
Taspen
Telkomsel
Tesori Mulia
The Jakarta Post
Tifico
Tiga Raksa
Trakindo Utama
Tunggal Group
Unilever Indonesia
United Tractors
Unocal Indonesia
Yamaha Music Manufacturing Asia
Yogya Group
Yuasa Battery Indonesia
Jaya Real Property

Johnson & Johnson Indonesia
Kao Indonesia
Kino Group
Matahari Graha Fantasi
Medco E&P Indonesia
Mobile-8 Telecom
Multipolar Corp
Novartis Indonesia
Nutrifood Indonesia
Orang Tua Group
Orix Indonesia Finance
Pharos Indonesia
PLN
Procter & Gamble
Prudential Life Assurance
PZ. Cussons Indonesia
Research International
Samudera Indonesia
Sari Husada
Sayap Mas Utama
Schneider Indonesia
TRAC Astra Rent a Car
Shell Indonesia
Sinarmas Group
Standard Chartered Bank
Sun Life Financial Indonesia
Synovate
Telkomsel
Tempo Intimedia
Tirta Investama (Danone Aqua)
Toyota Astra Motor
Toyota Motor Manufacturing
Indonesia
Trans 7
Unilever Indonesia
Valbury Asia Futures
RECRUITER COMPANIES include:

3M Indonesia
AC Nielsen Indonesia
Adira Dinamika Multi Finance
Agung Podomoro Group
AndrewTani & Co
Anugrah Argon Medica
Asco Dinamika Mobilindo
Astra Credit Companies
Astra International
Asuransi Adira Dinamika
Asuransi Astra Buana
Bank Danamon
Bank HSBC Indonesia
Bank Mega
Bank Niaga
Bank Permata
BCA
Bentoel Group
Berlian Laju Tanker
Bhakti Investama
Blue Bird Group
Bogasari Flour Mills

Bumi Serpong Damai
Charoen Pokhpand Indonesia
Ciputra Group
Citigroup
Commonwealth Bank
Darya Varia Laboratoria
Datascrip
Djarum
Ernst & Young
Excelcomindo Pratama
Femina Group
Fonterra Brands Indonesia
Frisian Flag Indonesia
Gajah Tunggal
GE Consumer Finance Indonesia
Gunung Sewu Kencana
Heinz ABC Indonesia
HM. Sampoerna
Hutchison CP Telecommunication
Infomedia Nusantara
Pursuing and attaining my graduate degree from Prasetiya Mulya Business School
is the best professional decision I have ever made. Prasetiya Mulya facilitated me
with progress beyond my wildest dreams. Seven years ago, nobody especially
myself, would have believed I would be a successful Marketing Manager achieving
the Young Marketer Award and Indonesian Young Woman Future Business
Leader Award. Now that I am, Ive had to change all my goals because I have
accomplished them all. If you are looking for an education to enhance your move
into the next millennium, Prasetiya Mulya is the best option. It will Unlock Your
Potential. It Really DOES.
Anita Feng
(Alumnus of Regular MM Class of 2005)
Marketing Manager Consumer, SMART Tbk
Top Five Young Marketer Champion, SWA Magazine (2009)
Indonesian Young Woman Future Business Leader Award, Runner Up Winner, SWA Magazine (2010)
57
The talented people

from various backgrounds and competencies
you meet at Prasetiya Mulya
will provide you with a range of insights and opportunities,
and give you experiences you never expected.
60
Prasetiya Mulya Business School provides three MM programs:

Regular MM, Executive in Business Management MM and Executive in
Strategic Management MM. Our admission process only select the best
students into our MM programs, those who will strive for the best in
the Prasetiya Mulya's MM programs and be ready to compete in the real
business world, locally and globally.
Student Admission
Information Session
Location
Program
ADMISSION
STUDENT ADMISSION
REGISTRATION PROCESS
The Prasetiya Mulya MM program, executed in trimesters
Free registration forms can be collected from Prasetiya
(1 trimester equals 4 months), runs two - three intakes a
Mulya campus or sent by post upon request. Forms can
year. Each program is preceded by a matriculation course,
also be downloaded from the Prasetiya Mulya Business
which runs for between six to eight weeks before the first
School website at www.pmbs.ac.id.
trimester starts.
Prospective students can register directly at the Prasetiya
Prasetiya Mulya MM programs accept prospective
Mulya campus premises by completing the registration
student applications all year round. The selection tests
forms and supplying the required supporting documents,
are scheduled on fixed dates. The selection and student
or by visiting the Prasetiya Mulya Business School website
admission process is conducted approximately four
at www.pmbs.ac.id. After registering online, applicants will
to six months before the matriculation session starts.
receive a registration confirmation. Applicants are required
Generally the selection process takes place between
to send all supporting documents to the admission office
October and December for the program beginning in
before application can be proccesed. The registration fee
March the following year, between March and May for the
can be deposited directly at the Prasetiya Mulya cashier
program beginning in July the same year, and between
on campus premises, or transferred into Prasetiya Mulyas
July and September for the program beginning in October.
bank account. A copy of the registration fee payment

receipt should be attached with the other registration
documents.
61
SUPPORTING DOCUMENTS
To be admitted into the Prasetiya Mulya MM program,

applicants must meet a number of admission
Applicants must provide:
requirements:

transcript that has been certified by the issuing
undergraduate degree from an accredited higher
faculty or university. The Directorate General of
education institution.
Higher Education (DIKTI) must certify qualifications
Work experience: The regular MM program does not
obtained overseas as equivalent to an S1 certificate.
require any work experience. The Executive Business
Information about this can be found at www.dikti.or.id.
Management MM program requires at least two
Two recommendation letters, using the
years of work experience. The Executive Strategic
recommendation letter forms provided.
Management MM program requires at least five
Recommendation letters should come from lecturers
years of work experience, two years of which are at
for S1 graduates and, for those with work experience,
managerial level.
from their current or previous supervisors, or from
Applicants must fill out and complete the registration
senior members of social, community or political
form, submit the required supporting documents and
organizations.
the accompanying essay.

Copies of their S1 Certificate and an accompanying
Applicants must have completed an S1 or any other
For businesspeople, their business partners can write
Applicants must complete and pass the Prasetiya
their recommendation letters.
Mulya MM scheduled written selection tests which

include an Academic Potential Test (TPA), an English
For employees, a reference letter from the company

stating the current status of employment is required
test, a Psychological test and a case analysis
to be submitted.
(for the Executive Strategic Management MM

program). Successful candidates shall go through
the second selection phase which include an in-depth
interview.
Copy of an ID card (KTP/Driver License/Passports).

5 passport-size color photos, 3x4.
An essay witten by the applicant on a required topic of
minimal 1000 words.
Prasetiya Mulya MM Programs are executed for two or three times a year. Registration for the program is open for the
entire year. The admission for the program is conducted up to six months in advance before the program commences.
Each program begins with matriculation, beginning in March, June, or October.
S2 MM
Program
Jan
Febr
Mayr
MARCH
INTAKE
May
Jun
Jul
Aug
Sept
Oct
Nov
New Trimester
JULY
INTAKE
New Trimester
OCTOBER
INTAKE
62
Apr
M
New Trimester
PROGRAM ADMISSION
Dec
INFORMATION SESSION
SIT-IN
Prasetiya Mulya encourages prospective students to meet
Prospective applicants interested in experiencing the
and consult with the marketing and admission teams as
uniqueness of our learning atmosphere are invited to join
well as faculty members. Prospective students can get
a current MM program class as an observer, as part of
in touch directly with alumni and current Prasetiya Mulya
our sit-in program. Prospective applicants are welcome
students. Prasetiya Mulya hosts a number of formal
to join our sit-in programs, providing the class is not full.
activities to provide more comprehensive information
This sit-in program helps prospective applicants make the
and to explain programs to prospective students. These
right decision. Please contact our Marketing and Customer
activities are normally organized before a new program
Relations or email your details to mm@pmbs.ac.id to
starts.
register for this service. This service is only available to

prospective applicants who have made prior appointments.
For further information, prospective applicants should visit

our campus and attend the information session to find
out more about our programs. Applicants can visit the
CAMPUS VISIT
Our marketing and admission teams encourage prospective
Prasetiya Mulya campus every weekday from 8.00 a.m.
students to visit Prasetiya Mulya during working hours,
to 5 p.m. Please visit our website www.pmbs.ac.id to
and facilitate meetings with current students or faculty
register for the information session.
members, for more comprehensive information about

Prasetiya Mulya MM programs, check out campus facilities
and activities.
REGISTRATION
For information about registration, selection tests,
interviews and other stages of the selection process, please
contact our MM Program admission division.
E-mail : admission@pmbs.ac.id
Phone : (021) 751-1126, 750-0463, 765-7257
Fax
: (021) 750-0462
PROGRAM COMMENCEMENT
The Prasetiya Mulya MM program
commencement schedule is as follow:
MM Regular (every March and October)

MM Executive in Business Management
(every March, June and October)
MM Executive in Strategic Management
For information about other programs available at

Prasetiya Mulya Business School, please contact our
Marketing & Customer Relations
E-mail
: mm@pmbs.ac.id
Our Programs are trimester based system
Phone
: (021) 751-1126, 750-0463, 765-7257
(1 trimester equals 4 months)
Fax
: (021) 751-1128
(every March and June)
63
DKI JAKARTA MAP

JAVA SEA
NORTH JAKARTA
WEST JAKARTA
Soekarno Hatta
Cengkareng
Airport
CENTRAL JAKARTA
Prasetiya Mulya Business School - Cilandak Campus Location
EAST JAKARTA
SOUTH JAKARTA
Halim Perdana Kusuma

Airport
Train Station
Bus Station
INDONESIA
SOUTH JAKARTA
JAVA ISLAND
To PRAPANCA
ruk/
imp uk
To S on Jer
Keb
To Blok M
JAKARTA
Pd. Indah Mosque
/
ng
rpo y
Se Cit
To BSD
Lotte Mart
Toll Gate
Ciputat Raya
HIJ
AU
R
AYA
B
UIL
DIN
Pondok
Indah
Hospital
H
Kristal Hotel
RR
JO
Toll Gate
Pondok Pinang
Barat
rta
ka
(Ja
Ou
ter
Ar-Rahman
Mosque
Rin
gR
oa
H
Mercure
Hotel
Lebak Bulus
Bus Station
Lebak Bulus
Stadiun
d-
TB. S
ima
tupa
ng /
Toll Gate
Pondok Pinang
Timur
R.A.
Keuangan
Mosque
To TMII/
Kp. Rambutan
Kart
ini)
Garda Oto
Insurance
Toll Gate
Fatmawati Barat
Toll Gate
Fatmawati Timur
i Hospi
Fatmaw
at
BATAN
Distric
Toll Gate
Ampera Timur
UNTAR
Campus 3
tal
Fatmawati
Hospital
Toll Gate
Ampera Barat
Cilandak
Commerce
Center
Cilandak
Marine / Navy
Area
Prasetiya Mulya Business School ia located strategically in West Cilandak, South Jakarta. Prasetiya Mulya Business School is easily accessible, as it
is located next to the TB. Simatupang toll road (Jakarta Outer Ringroad), which connects Serpong Pondok Indah - Senayan - Jakarta Inner Ringroad
- Jagorawi toll and Cikampek toll. Public transport such as taxi and bus are easily accessible from the front of the campus. It takes only 1 hour from
Soekarno Hatta International Airport, 40 minutes from Halim Perdanakusumah Airport, 1.5 hours from Gambir train station, 30 minutes from Blok M bus
terminal, 20 minutes from Kampung Rambutan bus terminal and 10 minutes from Lebak Bulus bus terminal to get to Prasetiya Mulya Business School.
64

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Welcome to the business school

that will take you to see the world

Prasetiya Mulya Foundation

Message from The Dean

Why Prasetiya Mulya ?

Prasetiya Mulya Business School

Executive MM in Business Management

Executive MM in Strategic Management

CEO & Guest Lecture

Best practice education is a collective debt of

Building 2, PMBS Cilandak Campus

The school's various programs have contributed to

Initially, Prasetiya Mulya's philanthropic mission spread into

disasters, etc. The founders, intellectuals with business

scholarship programs, assistance to victims of natural

several programs and activities such as social projects,

Socialization and network on the international scope

Nothing is more difficult than mapping the future business

Prasetiya Mulya Business Schools conviction that

direction. Advanced and developed countries can not

today's and future global society will depend on the

be expected to be the generators of global economy

initiative of the business world to actualize the "Triple

anymore. The statement "Our global economy is so

Bottom Line". A business in line with the times is a

fragile" at the G-20 group summit held on June 20, 2010

business that not only focuses on creating profit, but

in Toronto still echoes loudly. If there are still some drivers

also empowering the community and restoring and

on the global economy, it would be the economic activity

preserving the environment. Failure in these three

of developing economies especially China and India. But

aspects will shake the societys order and result in planet

no one knows how long this can last.

Earth being no longer able to support life.

In the midst of this high uncertainty it would be best if

Prasetiya Mulya Business School was born 30 years ago

each of us hold on to the motto: "Do not wait for reform.

with the breath of life: "Give and you'll be given". More

Reinvent !. Dawning onto the ripe age of 30 in 2012,

than 80 prominent national business people who founded

Prasetiya Mulya Business School takes the initiative to

the Prasetiya Mulya Foundation believe in giving some of

place education on higher ground. The acknowledgement

their fortune for the noble cause to educate the nations

for this initiative is evidenced by the awards won for

people, the nation's need for professional managers

four consecutive years (2008-2011) by teams from the

will be fulfilled. That belief has been proven through the

graduate/Master Program, students of management,

accomplishments of the Prasetiya Mulya Business School.

particularly in the Global Social Venture Competition

(GSVC), Haas Business School, University of California at

Mulya Business School, do not hesitate to join us. Through

sustainable business we can renew Indonesia and the

MESSAGE FROM THE DEAN

Prof. Sammy Kristamuljana, Ph.D

Give and you will be given.

develop the best solutions in any situation. High levels

Prasetiya Mulya recognizes that every challenge in

Prasetiya Mulya MM programs received an A-category

students strategic learning capacities and readiness to

PR ASETIYA MULYA BUSINESS SCHOOL

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