Syllabus 2014

SYLLABUS
S.No.
SUB CODE
MBA 111
SUBJECT TITLE
Introduction to Maritime Business
100
1) Introduction to Trade and Shipping: International Trade & Shipping, The Ship - main features of hull
and machinery, International navigation limits, Types and methods of tonnage measurement, Types of
Ships & their cargoes, Major Commodities: Major Trade Lanes and Commodities. Cargoes: Cargo
stowage/packing overview, Stowage of cargo, Types and characteristics of cargo, Cargo and container
handling equipment, Types of packing, Dangerous cargo (9 hours)
2) Overview of Liner Shipping Business: The shipping company, Size and Scope, Liner organization,
Tramp organization, Ship management companies, Freight Forwarders, Chartered Ship Brokers, Ships
agent, Liner Conferences, Containerization, Theory of freight rates, Relation between Liner and Tramp
rates, Types of freight. (9 hours)
3) Ports and Canals: Role of Sea Ports, Relationship between Ships & Ports, Port State Control, Ship
Owners choice of sea port. Canals: Suez Canal, Panama Canal, Kiel Canal, St. Lawrence Seaway.
Registries and International Organizations: Ship Registries, Classification societies, International
Shipping Organizations (IACS, IMO, UNCTAD, BIMCO, BIFFEX, Baltic Exchange) (9 hours)
4) Bills of lading: Carriage of Goods by Sea Acts 1971 & 1992, Salient points of bills of Lading, Types of
bills of lading, Functions of bills of lading, Combined transport, Sea waybill and common short form bill
of lading. Charter parties: Chartering Contracts, Voyage and time Charter parties, Consecutive Voyage
Charter, Bare Boat Chartering, Numerical Exercise in Voyage estimates. (9 hours)
5) Multi-modalism Global Supply Chain Management and International Logistics: Factors in favour
of Multi-modalism, Development of multi-modalism - Features and Strategy, Global Supply Chain
Management and International Logistics. International consignment: Suitability of transport modes for
an international consignment, Delivery trade terms of sale and export contract (INCOTERMS), Receipt of
export order, Progress of export order and check list. (9 hours)
Books Recommended:
a)
b)
c)
d)
e)
Elements of shipping, Alan Branch, Publisher: Sterling/ Routledge

Commercial Shipping Handbook, Peter Brodie, Publisher: Lloyd's of London Press
The Business of Shipping, Lane C. Kendall and James J.Buckley, Publisher: Cornell Maritime Press
Ship broking and Chartering Practice, Ihre.R & Gordon.L, Publisher: Lloyd's of London Press
Logistical Management - The integrated supply chain process - D. J, Bowersox & D.J. Gloss,
Publisher: McGraw-Hill
Note: 20% Numerical Problems and 80% Theory

Document Prepared in Board of Studies held on
Document Approved in Academic Council held on
Date: 05 11 2013
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SYLLABUS
S.No.
SUB CODE
MBA 112
SUBJECT TITLE
Management Principles and Organizational
Behaviour
100
1) Nature of Management: Definition and importance of management, Functions & Process of

Management, planning, organizing, staffing, leading and motivating, controlling. Managerial levels,
managerial skills. Schools of Management Thought: Scientific Management School, Fayols Contribution
(8 hours)
2) Planning & Organizing: Planning Concept, definitions and importance, types of plans, essential features
of planning, principles of planning, steps in planning process, barriers in planning Organizing principles
of organization, Formal and informal organization, Line structure, Line and staff structure, Functional
structure, Matrix structure, Committees, Authority, responsibility, accountability, delegation of authority,
departmentation, decentralization, Span of Control.(6 hours)
3) Directing & Control: Directing: General principles of directing, MBO, MBE models. Controlling:
Definitions, importance of controlling, types & techniques of control, essentials of good control systems,
budgetary and non-budgetary control. (12 hours)
4) Personality: Introduction to
Organizational Behaviour, Definition of Personality, Theories of
Personality, Factors influencing Personality Perception & factors distorting Perception, Joharis window
of Self Awareness.TA. (8 hours)
5) Motivation: Definition, theories-Maslow, Herzberg, McClelland, Vroom's Theory, Equity Theory and
Contemporary Theories, Leadership: Concept, Theories, and Styles of Leadership. Theory X and Y styles.
(6 hours)
Text Books :
a) Management - Theory & Practice, C.B. Gupta, Publisher: Sultan Chand & Co
Reference Books :
a)
b)
c)
d)
Principles of Management, P.N.Tripathi, Publisher: Tata Mcgraw Hill

Essentials of management - Koontz and Odonell, Publisher: Tata Mcgraw Hill
Organisationalbehaviour, S.Robins, Publisher: Pearson Education
Organizational behaviour, F Luthans, Publisher: Tata Mcgraw Hill
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SYLLABUS
S.No.
SUB CODE
MBA 113
SUBJECT TITLE
Business Communication
100
1) Introduction to Business Communication - Basic principles of effective communication - factors

determining - popular misconceptions - process of communication - importance of Corporate & Business
communication. (9 hours)
2) Directions of communication - downward - upward and lateral - occasions for, and techniques involved formal and informal communication - cross communication & rumor. (9 hours)
3) Oral & Written Communication - articulation - listening frugal communication feedback skills.
Special strengths and limitations of written communication - basic framework, structure and types of
report writing - layout & contents of business letters, standard letters like enquiries, replies, sales
promotion, customer complaints; intra and inter office communication (memo file notes MIS, etc.)
(9 hours)
4) Nonverbal communication, body language & Conducting Meetings: Suitable organizational context precautions to be employed. Fundamentals of business meetings, organizing and preparing for meetings,
actual conduct of meetings, dos and donts, procedures, agenda, resolutions & minutes, sociometry and
group think, conducting seminars and conferences. (9 hours)
5) Presentation skills - Basic steps in preparation, conventions, execution, precautions, and pitfalls; audiovisual equipment, charts, diagrams, tables & graphs; the art & science of public speaking creative
communication. (9 hours)
Books Recommended:
a) Business Communication, R.K Madhukar, Publisher: Vikas Publishing House
b) Business Communication, M.K.Sehal.,Vandana Skehtarpal, Publisher: Excel Books
c) Business Communication, Raymond V.Lesikar, Publisher: Mcgraw Hill
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SYLLABUS
S.No.
SUB CODE
MBA 114
SUBJECT TITLE
Management Accounting
100
1) Introduction to Accounting: Financial Accounting Definition Accounting Principles Concepts and

Conventions Trial Balance Final Accounts Functions, Scope and limitations. Tools of Management
Accounting. (9 hours)
2) Analysis of Financial Statements: Meaning & Uses of Fund Flow and Cash Flow Statements. Preparation
of Fund Flow and Cash flow statements with adjustments. Ratio Analysis- Meaning, Advantages and
Limitations. Classification of Ratios - Profitability, Coverage, Turnover, Financial Statements. (9 hours)
3) Cost Accounting: Meaning Distinguish between Financial and Cost Accounting Cost Terminology:
Cost, Cost centre, Cost Unit -Elements of Cost- Cost sheet. Marginal Costing Difference between
Marginal and Absorption costing Break Even point analysis Contribution, P/V Ratio, Margin of safetyMake or Buy decisions.(9 hours)
4) Standard Costing and Variance Analysis- Determination of Standard Costs, Revision of Standards.
Variance Analysis- Cost Variances - Direct Material, Direct Labour and Overhead Variances. (9 hours)
5) Budgetory control-Meaning and limitations of budgetory control. Classification of Budgets- Cash,
Production, Sales, Master budgets. Fixed and Flexible Budgeting. (9 hours)
Text Book
Management Accounting and Financial Control, Dr.S.N.Maheshwari, Publisher: Sultan Chand & co.,
Reference Books:
Management Accounting, R.S.N.Pillai and Bhagavathi, Publisher:. S.Chand & Co

Financial Management, Prasanna Chandra, I.M.Pandey, Publisher: Tata McGraw Hill
Cost Accounting, N.K.Prasad, Publisher: Syndicate Books
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SYLLABUS
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SUB CODE
SUBJECT TITLE
MBA 115
Quantitative Methods and Operations Research
100
QUANTITATIVE METHODS
1) Presentation of Data & Measures of Central tendency and Variation : Classification of data;
Frequency distribution-Discrete and Continuous frequency distribution; Diagrammatic presentation of
data-Bar diagram, Pie diagram and Pictogram; Graphical presentation of data-Line graph, Histogram,
Cumulative frequency curves. Measures of central tendency such as Arithmetic Mean, Median and
Mode; Measures of variation such as Standard deviation, Co-efficient of variation. (9 hours)
2) Correlation and Regression Analysis: Objectives of correlation; Methods of Correlation such as
Scatter Diagram Method, Karl Pearsons Co-efficient of Correlation and Spearmans Rank
Correlation; Objectives of Regression analysis, Regression equations of two variables such as Y on X
and X on Y. (9 hours)
3) Time Series Analysis and Probability: Objectives of Time series analysis; Components of Time
Series analysis; Trend analysis by using Semi averages method, Moving averages method and Straight
line method; Definition of Probability, Terms of probability, Theorems of Probability-Addition
Theorem and Multiplication Theorem; Conditional probability. (9 hours)
OPERATIONS RESEARCH
4) Linear Programming Problem (LPP): Structure of LPP; Formulation of LPP; Solution of LPP Graphical Method, Simplex Method, Big-M Method; Anomalies of LPP. (9 hours)
5) Transportation Problem & Assignment Problem: Structure of Transportation problem; Initial
feasible solution methods-North-West Corner Method, Least Cost Entry Method and Vogels
Approximation Method, Optimal solution method-Modified Distribution method; Degeneracy in
transportation problem; Unbalanced Transportation Problem. Structure of Assignment problem;
Solving of Assignment problem-Hungarian Method. Unbalanced Assignment Problem (9 hours)
Books Recommended:
a)
b)
c)
d)
e)
Business Statistics & Operations Research, S.P.Gupta, P.K.Gupta, Manmohan, Sultan Chand & Sons.
Statistical Methods, S.P.Gupta, Publisher: Sultan Chand and co.
Operations Research, V.K.Kapoor, Publisher: Sultan Chand and co.
Statistics for Management, Richard Levin, Publisher: Pearson
Operations Research: An Introduction, Hamdy A. Taha, Publisher: Pearson

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SYLLABUS
S.No.
SUB CODE
MBA 116
SUBJECT TITLE
Marketing Management
100
1. Introduction to Marketing Management: Marketing philosophies Importance of marketing, Functions

and Scope of marketing management - Evolution of marketing ideas - Core concept of marketing
management Marketing Mix - Delivering Customer value and satisfaction. (8 hours)
2. Marketing Planning and Product Management: Strategic planning and process Marketing
Information System and Marketing Research- Marketing Environment. Product management: Product
mix and product line decisions, Branding and Packaging, Price Setting: Objectives, factors and methods,
Price adapting policies, Initiating and responding to price changes. (10 hours)
3. Channel Management and Marketing Communication: Marketing channel system- Functions and
flows, Channel design, Channel management, Selection, Training, Motivation and Evaluation of channel
members. Channel dynamics- VMS, HMS, MMS- Market logistic decisions. Marketing
Communication: Integrated marketing communication process and mix- Advertising Sales Promotion
and Public relation. Direct marketing Growth, Benefits and Channels; Telemarketing. Sales
Management: Sales force objectives, structure, size, and compensation. (10 hours)
4. Consumer Behaviour: Buyer behaviour, Market segmentation and targeting, Positioning and
differentiation strategies, Product life cycle strategies, New product planning & process. (7 hours)
5. Competitive Strategies: Identifying and analyzing competitors, Designing competitive strategies for
leaders, challengers, followers, and nichers. Issues in Consumer Marketing: Consumer Protection, Green
Marketing. (8 hours)
Books Recommended:
a)
b)
c)
d)
Marketing Management, Philip Kotler, Keller, Koshy and Jha, Publisher: Pearson
Fundamentals of Marketing, William J. Stanton, Publisher: McGraw Hill
Competitive Advantage: Creating, Sustaining Superior Performance, Porter M.E., Publisher: Free Press
Marketing Management, RajanSaxena, Publisher: Tata McGraw Hill
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SYLLABUS
S.No.
SUB CODE
MBA 117
SUBJECT TITLE
Information Technology for Business
100
1) Computer basics: Importance of Computers, Characteristics of Computers, Classification of Computers,

Uses of computers, Parts of a Computer, The Number System- Decimal number system, Binary number
system, Complements. (9 hours)
2) Computer devices: Central Processing Unit, Memory organization, Registers, ROM, RAM, Secondary
storage devices, Input devices, Output devices. (9 hours)
Computer languages and Communication: Machine language, Assembly language, High level
programming languages, Computer network topologies, LAN, WAN, TCP/IP, Internet and Intranet.
(9 hours)
3) Database management system (DBMS): Introduction to DBMS, benefits of DBMS, Functions of
DBMS, Spatial databases, Web databases, multimedia databases, Data warehouse, Data mining.
Knowledge Discovery in Databases: Basic Features, Advantages, Phases and Techniques of KDD.
(9 hours)
4) Customer Relationship Management (CRM): Introduction to CRM, CRM technology - Types of CRM
Technology - Operational CRM, Analytical CRM and eCRM. Need of CRM (9 hours)
5) Enterprise Resource Planning (ERP): Introduction to ERP, types of ERP, Implementation aspects of
ERP. Supply Chain Management (SCM): Introduction to SCM, elements of SCM, Benefits. (Case
Studies). (9 hours)
Books Recommended:
a) Fundamentals of Information Technology, Alexis Leon and Mathews Leon, Publisher: Vikas
b) Customer Relationship Management, Makkar, Publisher: Tata McGraw Hill
c) ERP Demystified by Alexis Leon, Publisher: Tata McGraw Hill
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SYLLABUS
S.No.
SUB CODE
MBA 118
SUBJECT TITLE
Introduction to International Trade
100
1. International Trade: Meaning and Benefits An Overview of International Trade Theories Mercantilism - Absolute Advantage - Comparative Advantage - Heckscher- Ohlin TheoryCompetitive advantage - Michael Porter's Diamond Model.(9 Hours)
2. Basis of International Trade: Development of the World Trading System Barriers to international
trade - Formation of GATT and WTO. Balance of Payment Balance of Trade Current account
deficit, Current Trends in Indias BOP.(9Hours)
3. The Foreign Exchange Market: The Functions of Foreign Exchange Market Factors influencing
Exchange rates Demand and Supply-Purchasing Power Parity-Interest Rate Parity. The effects of
Exchange rate fluctuations in Foreign Trade Spot rates and Forward rates. (9 Hours)
4. Export Promotion Measures in India: Export Incentives -Duty Exemptions IT Concessions
Marketing Assistance EPCG, DEPB Export Promotion Schemes EPZ EOU SEZ and Export
House. (9 Hours)
5. International Trade Finance: Special need for Finance in International Trade Payment Terms
Letter of Credit Bills of Exchange. Pre Shipment and Post Shipment Finance EXIM Bank
ECGC and its schemes.(9 Hours)
Text Books
a) International Business Competing in the global market place, Charles W.L.Hill, Tata McGraw Hill.
b) International Business, Francis Cherunilam, Wheeler Publications.
Books Recommended:
c) International Business, Hill. C.W., Irwin-McGraw Hill.
d) International Business, Shivaramu, Macmillan India.
e) International Financial Management, Apte P.G, Tata McGraw Hill
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SYLLABUS
S.No.
SUB CODE
MBA 121
SUBJECT TITLE
Business and Maritime Economics
100
1) Managerial Economics: Managerial Economics and business decision making, Role of Managerial
Economist, Fundamental concepts of Managerial Economics; Demand Analysis: Meaning, determinants
and types of demand, Elasticity of demand; Supply Analysis: Meaning and determinants. (9 Hours)
2) Market structure: Cost concepts, Cost-Output relationship, Economies and diseconomies of scale, Cost
functions, Market Characteristics, Pricing and output decisions, methods of pricing, differential pricing,
Government intervention and pricing. (9 Hours)
3) The economic role of the shipping industry: The demand and supply for sea transport, the world
merchant fleet, the four shipping markets: freight market, sale & purchase market, new building market,
demolition market. (9 Hours)
4) The demand & supply for shipping: Derived demand, Demand measurement, Effect of Substitution,
Freight Rate mechanisms, Productivity and supply trends, surplus tonnage, active fleet, short run supply.
Measuring elasticity of demand & supply, Determination of equilibrium pricing in various segments. (9
Hours)
5) Shipping Economics: Global pattern of maritime trade, Economics of bulk shipping, Economics of liner
shipping, Economics of ships and ship designs, Economics of shipbuilding and scrapping. (9 Hours)
Text Book:
a) Managerial Economics, Varshney. R.L. and Maheshwari. K.L., Publisher: Prentice Hall of India
b) Maritime Economics, Martin Stopford, Publisher: Routledge
Reference Books:
c) Managerial Economics, Joel Dean, Publisher: Prentice Hall of India
d) Review of Maritime Transport, 2011 edition, United Nations Conference on Trade and Development.
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SYLLABUS
S.No.
SUB CODE
MBA 122
SUBJECT TITLE
Research Methodology
100
1) Introduction to Research Methodology: Objectives of Research, Research Process, Criteria of Good

Research, Objectives of Research Design; Classifications of Research Designs; Exploratory Research
Design; Descriptive Research Designs - Cross Sectional Design, Longitudinal Design, Causal Design and
Experimental research design. (6 Hours)
2) Scaling Techniques and Methods of Data Collection: Definition of Scale, Scaling Techniques such as
Nominal Scale, Ordinal Scale, Ranking Scale, Interval Scale, Likert Scale, Semantic Differential Scale,
Thurstone Scale, Paired-Comparison Scale, Guttman Scale. Methods of Data Collection: Methods of
Observation; Interview methods; Survey
methods; Questionnaire design, Process of designing a
Questionnaire. (9 Hours)
3) Sampling Methods and Data Preparation: Random Sampling Methods such as Simple Random
Sampling, Stratified Random Sampling, Systematic Sampling, Multi-Stage Sampling and Cluster
Sampling; Non-Random Sampling Methods such as Judgment Sampling, Convenience Sampling, Quota
Sampling and Snow-ball Sampling; Data Preparation-Data Editing, Coding and Tabulation, One way and
Two way tables. (9 Hours)
4) Test of hypothesis: Development of hypothesis, Procedure for testing hypothesis, Calculation of Z-test &
t-test for single sample and two sample tests, Calculation of Chi square test, Calculation of One-way and
Two-way ANOVA. Discussion of numerical problems. (12 Hours)
5) Data Analysis and Report Preparation: Application of Bivariate analysis and Multivariate analysis such
as Multiple Regression Analysis, Multiple Discriminant Analysis, Factor Analysis, Cluster Analysis, Conjoint Analysis, Multivariate Analysis of Variance Importance of Report Writing; Types of Reports-Oral
and Written; Format of Report writing. (9 Hours)
Text Book:
a) Research Methodology: Methods and Techniques, C.R.Kothari, Publisher: New Age International (P)
Limited Publishers
Reference Books:
b) Research Methodology, R.Paneerselvam, Publisher: Prentice Hall of India
c) Business Research Methodology, Donald R. Cooper, Publisher: Tata McGraw Hill
d) Research Methodology: A Step by Step Guide for Beginners, Ranjit Kumar, Pearson Education
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SUB CODE
MBA 123
SUBJECT TITLE
Operations and Materials Management
100
1) Nature and scope of Operations management: Planning and Controlling the operations Aggregate
planning, linear programming applications in Aggregate planning. Dealing with capacity change
Reliability engineering, measures of reliability, the bath tub curve, system reliability. Learning curve
concept Productivity concepts Measurement of productivity. (09 Hours)
2) Manufacturing Resource Planning (MRP): Optimized production technology (OPT) Just in Time
(JIT) philosophy, JIT manufacturing, JIT systems. Work study fundamentals Principles of ergonomics,
human factor engineering. (09 Hours)
3) Materials management: Its importance in the business, advantages of integrated system of materials
management. Materials requirement planning Purchasing objectives and policies, Purchasing systems
and organizing purchasing function. (09 Hours)
4) Inventory Management: Concept of inventory management, Economic Order Quantity (EOQ), Reorder
point (ROP), Safety stock, ABC and XYZ analysis. Classification, codification, standardization and
variety reduction - procedures for material issue (09 Hours)
5) Make or buy decision: Value engineering KANBAN system of Materials management push and pull
systems (09 Hours)
Books Recommended:
a) Operations Management : Theory and Practice, B Mahadevan, Publisher: Pearson
b) Materials Management : An Integrated Approach, Gopalakrishnan & Sundaresan by Gopalakrishnan, P.,
Sundaresan M., Publisher: Prentice Hall of India
c) Operations Management, Heizer, Publisher: Pearson Publishers
d) Introduction To Materials Management, J. R. Tony Rnold, Stephen N. Chapman, Lloyd M. Clive, Pearson
Publishers
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SUB CODE
MBA 124
SUBJECT TITLE
Human Resource Management
100
1) Concepts of HRM: Meaning and Definition, Scope, Objectives and Functions, HRM policies, Evolution
of HRM. HRM environment, Nature of Strategies, Strategic Management Process. Introduction to
Labour Laws: Industrial Disputes Act, Factories Act, Workmen Compensation Act, ESI Act. (9 Hours)
2) Human Resource Planning: Definition, Importance of human resource planning, The planning process,
Factors affecting human resource planning. Job Analysis and Design: The process of Job Analysis,
Methods of collecting job data, Problems with job analysis, Definition of Job design, Factors affecting job
design, Job design approaches. (9 Hours)
3) Recruitment and Selection:
Importance, Factors governing recruitment, Recruitment process,
Searching, Screening, Evaluation and Control, Organization of Selection, Selection Process, Barriers to
Selection. Training and Development: Nature of Training and Development, Inputs, Gaps, Training
Process, Effective Training (9 Hours)
4) Performance Appraisal and Job Evaluation: Objectives of Performance Appraisal, Appraisal Process,
Challenges & Legal issues of Performance Appraisal, Importance of Job Evaluation, Job Evaluation
Process, Methods of Job Evaluation. (8 Hours)
5) Employee Remuneration and Benefits: Components of Remuneration, Theories of Remuneration,
Factors influencing Employee Remuneration, Incentive Payments, Types of Incentive Schemes, Group
incentives, Employee benefits and services, Principle of Fringes, Employee Benefit and Service
Programmes, Administration of Benefits and Services. Employee Welfare, Safety and Health: Meaning of
Employee Welfare, Types and Approaches to Employee Welfare, Welfare facilities, Need for Safety,
Safety Programmes, Employees Health. Ethical Issues in HRM, Human Resource Audit, Challenges in
HRM, International HRM. (10 Hours)
Books Recommended:
a)
b)
c)
d)
Human Resource Management: Text And Cases, K. Aswathappa, Publisher: Tata Mcgraw Hill
Human Resource Development, P.C. Tripathi, Publisher: Sultan Chand & sons
Human Resource Management, Prakash Talwar, Publisher: Gyan Books
Human Resource Management, V.S.P.Rao, Publisher: Books
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MBA 125
SUBJECT TITLE
Strategic Management
100
1) Introduction to strategic management: Definition of strategy, levels of strategy, types of strategy.

Definitions of important concepts Mission, Vision, Purpose, Business Definition, dimensions of
business, objectives, goals, procedures and Programmes. Strategic planning to strategic management. (10
Hours)
2) Grand Strategy alternatives: Stability, Growth (Expansion, Diversification, Integration), Retrenchment
(Turn around, divestment and liquidation strategies), External Growth (Merger, takeover. Joint Venture
Strategies) (10 Hours)
3) Environmental &Organizational appraisal: Concept of environment, characteristics of environment,
components of external environment. Environmental monitoring techniques.
Assessment of internal strengths & Weaknesses, preparation of strategic advantages profile,
SWOT Analysis, ETOP Profile (8 Hours)
4) Formulation and implementation of Strategy: Approaches to strategy formulation, choice of strategy
and process of strategic decision making.
Implementation - functional, structural and behavioural implementation, Various approaches to
implementation of strategy, Key implementation areas, 7S Model.Strategic control techniques(6 Hours)
5) Strategy evaluation Techniques: Objective evaluation - BCG Matrix, G E nine cell Matrix, Hofer
Analysis, Directional Policy Matrix, Porters model. Subjective Evaluation. Components of Strategic Plan,
Finalisingthe overall Strategic Plan. Case Studies on Indian and Global Strategic Management. (10
Hours)
Books Recommended:
a)
b)
c)
d)
Business Policy, Strategic Planning and Management, P.K. Ghosh, Publisher: Sultan Chand & Sons
Business Policy & Strategic Management, Azhar Kazmi, Publisher: Tata McGraw Hill
Cases in Strategic Management, Budhiraja &Atheya, Publisher: Tata McGraw Hill
Business Policy & Strategic Management - Francis Cherunilam, Publisher: Sultan Chand & Sons
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MBA 126
SUBJECT TITLE
Ports and Terminals Management
100
1) Role of ports in international trade and transport: Economic impact of ports on the regional economy
- Multiplier effect - Effect of globalization on port choice Effects on ports due to changes in logistics
and distribution patterns - Location of major world ports in liner, dry bulk and liquid trades. (8 Hours)
2) Location characteristics of ports:Different types of ports and access to ports (natural, manmade, river,
estuary) and the diversity of specialist port operations - Role of national, regional and local governments
in owning / operating / managing ports - Different forms of the ownership structure of ports and of port
services Port Sector Regulatory Authority. (8 Hours)
3) Different types of cargoes: Purpose and basic design and construction features of facilities in ports for
handling various cargoes - Organization structure in Ports - Delivery of port services and the relationship
between various departments - Marine Department Traffic Department other departments. (8 Hours)
4) Competition in port / terminal business: Marketing of Port services - Pricing of Port services Components of port tariff - Concept of hinterland Identifying customer needs - Needs of various port
users shipowners and operators, ship agents, forwarders, truckers, rail and barge operations - Concept of
Total Logistics cost. (9 Hours)
5) Port performance: Vessel turn round time, cargo volume, speed of cargo handling, damage and pilferage
prevention - management of cargo operations on board and ashore to avoiding traffic congestion. Statutory
bodies and port users - Port community computer systems and EDI applications. Health and safety issues Port security issues - International Ships and Port facility security (ISPS) code. Port development to tap
the potential of Coastal Shipping - Cabotage law & practices affecting coastal movement of cargo. (12
Hours)
Text Book:
a) Port Management and Operations, Patrick Alderton, Publisher:Llyods of London Press
Reference Books:
b) Port Infrastructure and Economic Development - Pradeepta Kumar Samanta and Ashok Kumar
Mohanty, Publisher: Kalpaz Publications
c) Port State control, Dr. Z. Ozcayir, Publisher:Informa Legal Publishing UK
d) Port Development: A Handbook for planners in developing countries UNCTAD.
e) Port Security Handbook 2004, Publisher:Fairplay
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SUBJECT TITLE
MBA 127
Management Information and Control Systems
100
1) Introduction to the MIS: The Technical and Business Perspective. Organizational System: Organization
Structure and the Role of Information System in an Organization, Organizational Systems and Application
of Information Technology: Types of Organizational Systems, Transaction Processing Systems, Enterprise
Resource Planning Systems, Data Warehousing, Customer Relationship Management, Office
Automation, Groupware, Intranets, Factory Automation. (9 Hours)
2) Managerial Support Systems: Decision Support Systems, Data Mining, Group Support Systems,
Geographic Information Systems, Executive Information Systems, Artificial Intelligence - Expert
Systems & Neural Networks, Virtual Reality. Systems Development Approaches: Traditional life cycle
approach (Systems Development Life Cycle - SDLC), Prototyping, Purchased software, Systems
integration (Outsourcing), End user development. (9 Hours)
3) Emergence of E-Commerce & EDI: Conceptual Framework of E-Commerce, E-Commerce on private
networks, Forces affecting E-Commerce, Ascertain the need for E-Commerce. Types of E-Commerce:
Inter Organizational E-Commerce (B2B), Intra-Organization E-Commerce, Business to Consumer ECommerce (B2C), Consumer to Consumer E-commerce (C2C), Government to Business (G2B) and
Government to Consumer (G2C). EDI: Nature and Importance, Data and information flow in EDI enabled
business transactions, Public standards for EDI (EDIFACT), Applications of EDI. (9 Hours)
4) Security Issues and Solutions in Information Systems: Confidentiality, Integrity, Availability,
Authenticity, and Non Repudiability, Auditability; Security Solutions - Cryptographic Techniques,
Digital Signatures and Certification Authorities (CA), Virtual private Network (VPN), Secure Socket
layer (SSL), Secure Electronic transaction (SET), Intrusion Detection Systems, biometric devices firewalls
Proxy servers, tunnels, Operating system control, antivirus software. Electronic Payment Systems:
Electronic or Digital cash, Online credit card based systems (12 Hours)
5) Legal Issues: Laws for E-Commerce, Trademark, Copyright, and Domain Name issue, Defamation,
Linking and framing, Jurisdiction issues, problems of multiple currencies, taxation in Cyberspace. (6
Hours)
Books Recommended:
a) Introduction to Information Technology, Turban, Rainer, Potter, Publisher: Wiley India
b) Information System for Modern Management, Mudric R. G. & Ross J, Publisher: Prentice Hall of
India
c) Management Information Systems, James A O'brien, Publisher: Tata Mgraw Hill
d) E-Commerce: The cutting edge of Busines, Bajaj.K., Debjani Nag, Publisher: Tata McGraw Hill
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S.No.
SUB CODE
MBA 128
SUBJECT TITLE
Financial Management
100
1. Financial Management: Scope and objectives, Finance functions, Financial Manager's Role in the
changing scenario. Financial goal-Profit maximization vs Wealth maximization. Organisation of finance
functions.(9 Hours)
2. Sources of Finance: Capital market- shares and debentures, term loans, lease, hire purchase, venture
capital financing. Money Market- Introduction to basic instruments in money market. Concept of Repos &
Reverse Repos. (9 Hours)
3. Capital Structure: Meaning, Financial and Operating Leverages- Factors determining capital structureShareholders risk and return - Cost of capital Significance- EBIT-EPS Analysis (9 Hours)
4. Working Capital Management: Concept- Determinants of working Capital, Estimating working capital
needs - Operating cycle. Working capital finance- Trade credit, Bank finance and Commercial paper.
Working Capital Management Strategies- Conservative, Aggressive (9 hours)
5. Capital Budgeting: Factors influencing capital investment proposals- Time value of money-Techniques
of compounding and discounting. Project Evaluation Techniques- Payback Period- Average Rate of
Return- Net Present Value,-Internal Rate of Return. (9 hours)
Text book
a) Financial Management, S.N. Maheswari, Sultan Chand & Sons
Books Recommended
a) Financial Management: Theory & Practices, Prasanna Chandra, Tata McGraw Hill
b) Financial Management, I.M.Pandey, Vikas Publishing House
c) Fundamentals of Financial Management, Chandra Bose, Prentice Hall of India
Date: 05 11 2013
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S.No.
SUB CODE
MBA 232
SUBJECT TITLE
Maritime Law
100
1) History and Principle of English and Indian Law- Source of Law, Types of Law, Common Law, Case
law, Legislation - General Principles of the Law of Tort Elements in Tort, Types of Torts, Remedies in
Tort. (9 hours)
2) Law of Contracts: Basic principles, Formation of Contract, Doctrine of Frustration, Remedies for Breach
of Contract - Suits relating to Contracts, Contract of Indemnity & Guarantee, Specific Relief, Bailment.
Principles of the Law of Agency- Creation of Agency, Principal-Agent Relationship, Rights and Duties,
Warranty of Authority, INCOTERMS 2010 (9 hours)
3) Carriage of Goods by Sea: Private and Common Carriers, Types of Contracts, Bill of Lading, Charter
Parties - International Conventions on Carriage of Goods by Sea, Hague Rules, Hague-Visby Rules1968,
Hamburg Rules 1978, Rotterdam Rules 2009. Bill of Lading Forms and Functions; Types of Bill of
Lading, Important Clauses in Liner Bill of Lading, Charter parties and Bill of Lading, Seaway Bills, Letter
of Indemnity. ( 9 hours)
4) Introduction to International Law: Admiralty Law and Jurisdiction Action In Rem Procedures,
Ships Arrest. Liens Types of Liens, Maritime Lien; Freight, Hire, Laytime, Safe Ports/Berths. General
Average, Principles of General Average, York-Antwerp Rules 1974/ 1994, GA Expenditure and
Recovery, Average Bonds ( 9 hours)
5) Law of Limitation: The Indian Limitation Act, Limitation of Liability - Alternate Dispute Resolution
(ADR); Basic Principles, Arbitration, Conciliation, Arbitral Tribunals, Awards, Foreign Awards. (9 hours)
Books Recommended:
a) Maritime Law, Christopher Hill, Publisher: Lloyds of London Press
b) Carriage of Goods by Sea, J. Wilson, Publisher: Longman Publishing Group
c) General & Commercial Laws, Publisher: Universal Law Publishing Co. Pvt. Ltd., Delhi 110 033
Note: 50% Case Analysis and 50% Theory
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S.No.
SUB CODE
MBA 233
SUBJECT TITLE
Chartering Market Practice
100
1) Understanding of different types of ships - Fundamental differences between dry bulk cargo ships,
general purpose ships, liners (container, break bulk and RoRo) and tankers - Understand the basic
dimensions, design and construction details cargo compartments and cargo handling gear - Understand the
information contained in Capacity, General Arrangement and stowage plans (6 hours)
2) Dry Cargo Chartering CARGOES AND TRADE ROUTES - Commodities - their nature, origin,
characteristics, hazards and stowage requirements. - Trade routes and seasonal variations Calculation of
approximate voyage times for various cargo origins and destinations - Institute warranty limits. (6 hours)
3) Dry Cargo Chartering CONTRACTS & MARKETS- Rights, responsibilities and liabilities of
owners and charterers - Standard forms of voyage and time charter parties and their suitability to different
trades - Consecutive voyage contracts and Contracts of Affreightment - FONASBA Time Charter
Interpretation Code 2000 - Drafting additional clauses and addenda. Procedure of negotiations Fixture
note - The role of the post fixture department - Freight and Hire calculations - Voyage Charters
deadfreight, laytime calculation (voyage layrules), demurrage, despatch, damages for detention and freight
taxes - Time charter late hire payment, payment for bunkers, performance claims, off-hire events,
delivery, final voyage and re-delivery. Ballast bonuses. Commissions and brokerage - The use of freight
market derivatives. (12 hours)
4) Tanker Chartering CARGOES AND TRADE ROUTES - Main routes for crude oil, products,
chemicals, vegetable oils, gas. - Essential geography of the tanker trades, understanding of location of
production areas, refineries, pipelines, oil terminals. - Typical locations of offshore loading and
discharging facilities.
(9 hours)
5) Tanker Chartering FREIGHT MARKETS, CONTRACTS - Market Practitioners; Shipowners, Oil
Companies, State Companies and Trading Companies - International organisations relevant to the tanker
trades especially International Maritime Organisation (IMO), Worldscale, Intertanko, International
Tanker Operators Pollution Fund (ITOPF) Tanker Charterparties. The structure and use of Worldscale. Voyage Estimating $/tonne and lump-sum rates. - Comparing alternative voyages, comparing voyage
with time charter. For Time Charter, calculation of Ballast Bonus; comparison of $/day with DWT/month.
- Laytime and Demurrage / Dispatch calculation (12 hours)
Books Recommended:
a) Ship Broking and Chartering Practice 7th edition (2009), Lars Gorton, Patrick Hillenius, Rolf Ihre, Arne
Sandevarn. Published by Informa Law.
b) Tanker Chartering First edition (2000), Philip J. Wood, Published by Institute of Chartered Shipbrokers.
Date: 05 11 2013
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S.No.
SUB CODE
MBA 234
SUBJECT TITLE
Liner Shipping Business
100
1) Characteristics of Liner Services - Break Bulk Liner services Roll on / off Liner services - Container
Liner services Passenger / Cruise Liner services - Liner Trade routes, round the world (RTW),
pendulum, hub & spoke and end-to-end service Types of Liner shipping operators - Strategies adopted
by operators to achieve economies of scale and market share. Types of Liner Services Independent
service Consortium / Alliance services Direct vs Transhipment services Short sea feeder services (9
hours)
2) Organization structure of a containerized Liner Shipping company Operations, Technical &
Commercial functions - Liner project function for a new service. Liner freight rate structure - Basic freight
and surcharges - Freighting for FCL, LCL, Cargo consolidation services Electronic Data Interchange
and Documentation aspects - Economics of a typical liner voyage. (9 hours)
3) Handling of Liner cargo Liner cargo stevedoring - Types of cranes used for handling liner cargo
Unitization of cargo & evolution of containerization Ports, Multi modal transportation Modal
interfaces Intermodal systems Inland Container Depot (ICD) and Container Freight Station (CFS)
Terminals - Types of containers & their features, applications - World container fleet & methods of
container acquisition viz. purchase, leasing - Container interchange services - Equipment control
systems.(9 hours)
4) Marketing of Liner services Appointment & management of Liner Agencies - Standard Liner Agency
Agreement - Port Agency functions and practices. Carriers and Merchants responsibilities and
limitations of liability - Procedure for cargo claims including the role and responsibilities of the parties.
Problems arising in respect of ship and port security and the implementation of the ISPS Code. (9 hours)
5) Liner industry structure balancing supply and demand, capacity management options - Rationale for
liner conferences, alliances, consortia, capacity management agreements, their similarities and differences
- - Statutory control and regulation including Federal Maritime Commission (USA), Competition
Directorate (Europe). An introduction to Quality Management System. (9 hours)
Books Recommended:
a) International Ocean Shipping: Current concepts and Principles, Abrahamsson.B.J., Publisher:
Westview Press
b) The competitive dynamics of Container Shipping, Gilman, S., Publisher: Gower Publishing Company
World
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S.No.
SUB CODE
MBA 235
SUBJECT TITLE
Logistics and Supply Chain Management
100
1. International trade logistics and supply chain management: definition of trade, logistics and
supply chain management, supply chain partners in international trade - role of supply chain partners
in international trade, types of international trade, cost composition of product in terms of materials
and taxes based on Indian environment. ( 9 hours)
2. International trade process and documentation: various import and export process in terms of air
and sea, customs documentation and process, various export promotion schemes including ftz, sez.,
etc., various imports for export purposes, project import, deemed export, related statutory
regulations. ( 9 hours)
3. Role of logistics service providers: international lsp types air and sea - role identification process
of lsp offers- negotiation importance of statutory regulation like service tax etc., on - transportation,
warehousing and packaging types and process related statutory regulations. ( 9 hours)
4. Supply chain design and strategy: how drivers of supply chain interfaced in imports and exports
demand forecasting and budgeting process - pricing of product and services - performance
measurement - bull whip effect - outsourcing - role of outsourcing in international supply chain. ( 9
hours)
5. Co-ordination in a international supply chain: how jit, vmi and other inventory control operation in
ISCM, - reverse logistics in international supply chain - commercial payment process - risk
management - commercial and cargo risk ( 9 hours)
BOOKS RECOMMENDED :
A) TEXT BOOK OF LOGISTICS AND SUPPLY CHAIN MANAGEMENT , D.K.AGRAWAL,
B) WILL ADVICE
Date: 05 11 2013
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S.No.
SUB CODE
MSL 236
SUBJECT TITLE
Marketing Research and Advertising
100
1) Introduction to Marketing Research: Classification of Marketing Research, Marketing Research Industry,

Marketing Research Process, Marketing Research Design-Exploratory, Conclusive designs, Marketing
research proposal, Qualitative research, Survey and Observation research. (6 Hours)
2) Measurement and Scaling: Objectives, Primary, Comparative & Non-comparative scaling techniques,
Questionnaire Design, Sampling design for marketing research. (9 Hours)
3) Data Preparation, Analysis and Reporting: Editing, Coding, Transcribing, Storing; Tabulation, Test of
hypothesis, Bi-variate and Multivariate analysis; Development of Marketing Research Reports. (9 Hours)
4) Introduction to Advertising: Concept of Advertising, Classification of advertising, Setting the

advertising objective, Response Hierarchy Models, DAGMAR, Advertising Agency. Issues in Advertising:
Economic, Social and Ethical issues in Advertising, Advertising Regulation, Role of ASCI. (9 Hours)
5) Media and Creative Strategy: Media Strategy: Media Objective, Types of media, Media characteristics,
Evaluation of Media, Media Measurement in India, Media selection and scheduling, Media buying. Creative
Strategy: Creative approaches, Creative style, Mood and appeal of the message, The Big Idea, Elements of
the message Copy. Appeal of the message, Testing Advertising Effectiveness (12 Hours)
Text Book:
a) Marketing Research, G C Beri, Publisher: Tata McGraw Hill
b) Advertising & Integrated Marketing Communication, Belch & Belch, Publisher: Tata McGraw Hill
Reference Books:
c) Marketing Research: An Applied Orientation, Naresh Malhotra, Publisher: Pearson
d) Research For Marketing Decisions, Green & Tull, Publisher: Learning
e) Advertising management, Aaker David, Myers and Batra, Publisher: Pearson Education
Date: 05 11 2013
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S.No.
SUB CODE
MSL 237
SUBJECT TITLE
Strategic Marketing Management
100
1) The structural analysis of Industries and Competitive Moves: Structural Determinants of the intensity
of competition, Structural analysis and competitive strategy, Structural analysis and Industry definition.
Competitive Moves: Industry instability The likelihood of competitive warfare, Competitive moves,
Commitment, Focal points, Buyer selection, Purchasing strategy. (8 hours)
2) Structural analysis within Industries: Dimensions of competitive strategy, Strategic groups, Strategic
groups and a Firms profitability, Implications for formulation of strategy, The strategic group map as an
analytical tool. (7 hours)
3) Competitive Strategies:Fragmented Industries: Reasons for Industry fragmentation, Overcoming
fragmentation, coping with fragmentation, Potential strategic traps, and Formulating strategy. Emerging
Industries: The structural environment, Problems constraining industry development, Early and Late
markets, strategic choices, Techniques for Forecasting, Emerging Industries. Declining Industries:
Structural determinants of competition in decline, strategic alternatives in decline, choosing a strategy for
decline, Pitfalls in decline, Preparing for Decline. (10 hours)
4) Competition in Global Industries and Strategic Analysis of Vertical Integration: Sources and
impediments to global competition, Evolution to global industries, Competition in global industries,
Strategic alternatives in global industries. The Strategic Analysis of Vertical Integration: Strategic
benefits and costs of vertical integration, Particular strategic issues in forward integration, Particular
strategic issues in backward integration, Long term contracts and the Economics of information, Illusions
in vertical integration decisions.
(12 hours)
5) Capacity Expansion and Entry into New Business: Elements of the capacity expansion decision,
Causes of overbuilding capacity, Pre-emptive strategies.
Entry into New Business: Entry through internal development, Entry through acquisition, Sequenced
entry. (8 hours)
Books Recommended:
a)
b)
c)
d)
Competitive Strategy, Michael E. Porter, Publisher: Free Press

Strategic Marketing Management : Text and Cases, S.L. Gupta, Publisher: Atlantic Publication
Contemporary Strategic Marketing, Ross Brennan, Publisher: Palgrave Macmillan
Strategic Marketing Management, David A.Aaker, Publisher: Wiley & Sons
Date: 05 11 2013
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SYLLABUS
S.No.
SUB CODE
MSL 238
SUBJECT TITLE
Services Marketing
100
1) Introduction to Services Marketing: Definition of services, Differences between services and

goods, Categories of services, Factors of service markets, Characteristics of service marketing,
Contribution of services to the national economy, Growth of service marketing in the Indian scenario,
Challenges faced in services marketing, Customer decision making - Model of service consumption.
(8 Hours)
2) Services Marketing Management: Services Marketing Mix 8Ps of Services Marketing, Servicescape,
Developing effective service marketing strategies, Planning and creating services, Development of new
services, Distribution of services, Pricing issues of services, Services marketing communication mix,
Positioning services in competitive markets, Services Marketing Triangle. (8 Hours)
3) Services Marketing Strategies: Service Process Definition, Poka-Yoke technique, Service process
redesign, Blueprinting of Services; Service Environment Dimensions of service environment, Russell
Model of Affect, Capacity Planning in Services. (9 Hours)
4) Positioning of Services and Customer Loyalty: Positioning Dimensions Steps in developing a
positioning strategy Positioning Maps Customer-Firm Relationship, Creation of Loyal Customers,
Customer Lifetime Value, Loyalty Bonds, Customer Relationship Management; Customer Feedback
Service Recovery System, Service Guarantees, Customer Feedback System. (10 Hours)
5) Service Quality Improvement and Service Leadership: Perspectives of service quality, SERVQUAL,
GAPS Model, The Root-Cause Analysis (The Fishbone Diagram), ROQ approach. Service-Profit Chain,
Qualities of Service Leaders, Integrating Marketing, Operations and Human Resources, Creating a
Leading Service Organisation, Change Management. (10 Hours)
Books Recommended:
a)
b)
c)
d)
Services Marketing, Lovelock.C, Publisher: Pearson

Services Marketing. Zeithaml V and Bitner M. J,. McGraw Hill.
Services Marketing. Rajendra Nargundkar, New Delhi: Tata McGraw Hill
Service Marketing, S. M. Jha, Himalaya Publishing House
Date: 05 11 2013
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S.No.
SUB CODE
MSF 236
SUBJECT TITLE
Corporate Financial Management
100
1. Sources of Corporate Funds: Internal Sources- Retained Earnings-Depreciation-Investment Deposits.

External sources - Equity finance- Kinds of Shares, Methods of floating new issues- rights issues, bought
out deal, book building. Debt Finance- debentures and bonds- Hybrid financing. SEBI Regulations.(9
Hours)
2. Cost of Capital and Capital Structure: Determining the cost of capital- cost of equity- cost of debtweighted average cost of capital. Problems in determining the Cost of Capital. The concept of Optimal
Capital Structure- Capital structure theories.(9 Hours)
3. Corporate restructuring: Reasons for restructuring, Broad areas of restructuring, Forms of corporate
restructuring Merger, Take over, Joint Venture, Divestitures, Slump sale, Equity carve out, Franchising,
holding companies sell off, Going private, Liquidation, Takeover by reverse bid, reverse merger,
Demerger, Management buy in, Management buy out.(9 hours)
4. Financial Management in public enterprises: Accounting and financial reporting in public sector
enterprises working capital management- Cost- Benefit analysis. Causes of sickness in PSEs. (9 hours)
5. Corporate Governance: Corporate Governance - SEBI Guidelines- Corporate Disasters and EthicsCorporate Social Responsibility- Stakeholders and Ethics- Ethics, Managers and Professionalism (9 hours)
Text book
a) Financial Management -Theory and Practice, Prasanna Chandra, McGraw Hill
Education
Books Recommended:
a) Corporate Finance, Stephen Ross & Westerfield, Publisher: Tata McGraw Hill
b) Cases in Corporate Finance, S.Viswanath, Publisher: Tata McGraw Hill
c) Mergers, Acquisitions & Corporate Restructuring, Prasad G Godbole, Vikas Publishing
Date: 05 11 2013
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S.No.
SUB CODE
10
MSF 237
SUBJECT TITLE
Financial Planning and Control
100
1) Introduction to Financial Planning: Introduction, Definition-Scope or Aspects of Financial PlanningObjectives, Characteristics Factors Affecting Financial Planning-Essentials of Sound Financial PlanSignificance and Limitations of Financial Planning. (9 hours)
2) Sources of Finance: Introduction, Short Term Finance- Purpose - Sources of short Term Finance, Long
Term Finance-Purpose Factors Determining Long Term Financial Requirements-Sources of Long Term
Finance. (9 hours)
3) The planning Function: Budget process -Strategic plan, operating plans, Financial plans or budgets,
Forecasting techniques, Fundamentals of budgets, Cost estimation and estimation Techniques, Preparation
of budgets, Cash budget, Income and expense budget, Budgeted balance sheet, Use of Pro forma financial
statements.(9 hours )
4) Introduction to Management of Financial Institutions: Financial assets - meaning, types & their role in
Economic development; Indian Financial institutions and their role. Financial markets, Concepts of
Money market, capital markets. Players of money market & Capital markets, RBI & commercial banks, its
Organization, roles in the Indian financial system. (9 Hours).
5) Loans and advances of Financial Institutions: Liquidity theories, concept of loans and advances; Types
of loans and their features CC, OD, TL, DL, formulation of loan policy; Credit Appraisal Concept of
Investment; Process and need of bank investment; Types of investment options; Profitability of FIs,
Concept of profit in FIs; Low profitability in Indian FIs, suggestions for improving the profitability rate
in Indian FIs; Diversification of FIs in India. (9 Hours)
Text Books:
Planning and Control: A Frame Work for Analysis, Robert N Anthony, Publisher: Harvard University Press.
Management of Indian Financial Institutions, R.M.Srivastava & Divya Nigam, Publisher: Excel Books
Reference Books
Indian Financial System, M.Y.Khan, Publisher: Tata McGraw Hill
Indian Banking, Vasant Desai, Publisher: Himalaya Publishing House
Date: 05 11 2013
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SYLLABUS
S.No.
SUB CODE
11
MSF 238
SUBJECT TITLE
Strategic Financial Management
100
1. International Sources of Long- Term Finance : Equity Financing -GDRs and ADRs, Bond Financing
International bonds Foreign bonds-Euro bonds- Equity linked bonds, Medium Term Notes (MTNs)Note Issuance Facilities(NIFs). Loan Financing- Fixed and Floating Rates- Syndicates Loans (9 Hours)
2. Turn around Strategies: Mergers & Acquisitions Motives and Synergies- Mergers & Acquisitions as a
growth strategy- Financial Framework. Post Merger Integration Issues. Acquisitions Techniques
Defensive Strategies Cross Boarder Deals. (9Hours)
3. Strategic Cost Management: Strategy Formulation and Cost System Design Alternate Strategies
Objectives of Cost Management Systems Causes and Symptoms of Broken Cost System Remedies
Activity Based Costing Principles Activity Based Management- Target Costing. (9 Hours)
4. Foreign Exchange Risk Management: Conceptual Overview, Nature of Exposure EconomicTransaction- Translation. Hedging and Speculation - Currency Forwards, Currency Options, Currency
Futures, Currency Swaps. (9 Hours)
5. Financial Distress: Consequences, Issues, Bankruptcy, Settlements, reorganization and Liquidation in
bankruptcy.(9 Hours)
Text books
a) International Financial Management, P.G.Apte, Publisher: Tata McGraw Hill
b) Strategic Cost Management, Dr.Sinha, Nirali Publications
Books Recommended:
a) Financial Management, Kishore, Publisher: Taxmann
b) An Introduction to foreign exchange and financial risk management, Ramesh Lakshman, Publisher:
Shroff Publishers & Distributors Pvt Ltd
Date: 05 11 2013
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SYLLABUS
S.No.
SUB CODE
15
MBA 239
SUBJECT TITLE
Dissertation Part 1
100
Objectives:
1. To expose students to the working of organizations and managers.
2. To relate the concepts learnt by the students to the working of the organization.
3. To work on a problem identified by the organization / student and thus understand the practical aspects of the
working of an organization.
Guidelines:
The project work shall be for a period of 2 semesters (3rd & 4th semesters). The subject code of the project report shall
be MSL 241A in 3rd Semester & MSL 241B in 4th Semester and shall be compulsory for all students (across
specializations)
Students will be required to complete the following during 3rd semester
1) Finalization of project proposal.
2) Identification of Research Methodology.
3) Literature review.
4) Preparation of Research instruments.
Students will be required to complete the following during 4th semester
5) Field work
6) Data analysis
7) Report writing
The report shall contain the following sections:
1. Title page
2. Certificates from the Guide and Head of the Department
3. Acknowledgements
4. Table of Contents
5. Executive Summary should contain a brief explanation of the project.
6. Problem definition / Introduction to the concept
7. Industry profile & Company profile (if the project work is done for an organization)
8. Research Methodology
9. Objectives
10. Operational definitions
11. Data collection
12. Statistical Tools used for research
13. Sampling Technique Sampling Unit, Sample Size and Sampling method.
14. Plan of Analysis
15. Limitations to the study
16. Data Analysis and interpretation
17. Summary of findings
18. Suggestions, Conclusions Future Growth
19. Bibliography
20. Annexures.
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S.No.
SUB CODE
MBA 241
SUBJECT TITLE
Shipping Finance and Marine Insurance
100
1) Investment appraisal concepts: Project cost (cost & revenue) - The time value of money net present
value & internal rate of return methods of calculation - Return on capital employed. Methods of
accounting for depreciation and asset replacement. Financing of Shipping Business: Equity and debt
financing The basic secured loan & how it differs when the asset is a ship The ship mortgage
Financing of new building ships Appraising risk on shipping investment. (9 Hours)
2) Ship registration, Tax issues & depreciation policies: Swaps and Options in Ship financing Sale &
lease back Derivatives in shipping finance Analysis of the share price movements of a public limited
company. Sales and purchase of secondhand ships: Financing of secondhand ships Analysis of
standard Ship Sale & Purchase contracts Role of ship sale brokers Demolition market dynamics. (9
Hours)
3) Classes of risk covered by marine insurance: Hull & Machinery - Disbursements and increased value of
hull - Shipowners third party liability (including collision liability, contact damage to the property, death
and personal injury, pollution liability) - Excess liabilities in hull insurance - Protection and Indemnity Mortgagees indemnity - Employee liability - Freight at risk and Freight for Hire - Cargo insurance - Cargo
liability - War and Strikes risks hulls - War risks cargo - Strikes risks - cargo. (9 Hours)
4) General principles of Marine insurance: Marine insurance market structure Effecting marine
insurance cover Types of marine insurance covers Institute clauses war & strike clauses Marine
insurance claim process Marine Insurance claim during General average situations. (9 Hours)
5) Principles of Protection & Indemnity (P&I) insurance: Types of P&I covers available & their modes
of operation Third party liability claims processing Insurance cover for Pollution claims Insurance
cover for professional indemnity. (9 Hours)
Books Recommended:
a) Shipping Finance, Graham Burns and Stephenson Harwood, Publisher: Euromoney Books
b) Ship Finance: Credit expansion and the Boom Bust Cycle, Peter Stokes, Publisher: Lloyd's of London
Press
c) Ship Sale and Purchase, Lain Goldrein QC and Paul Turner, Publisher: Lloyd's of London Press
d) Marine Insurance: Law and Practice - Francis D Rose., Publisher: Lloyd's of London Press
e) General Average : Law and Practice - Francis D Rose, Publisher: Lloyd's of London Press
Date: 05 11 2013
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S.No.
SUB CODE
MBA 242
SUBJECT TITLE
Entrepreneurship Development
100
1) Overview of Entrepreneurship: Definitions and Structure, The Entrepreneurial Culture, The Concept of
Entrepreneurship, Classification and Types of Entrepreneurs, Entrepreneurial Traits and Motivation,
Growth of Entrepreneurs, Nature and Importance of Entrepreneurs, Entrepreneur Vs. Professional
ManagersVs. Salaried people. (10 Hours)
2) Entrepreneurial Development:Entrepreneurial Environment, The Process of Entrepreneurial
Development, Entrepreneurial Development Training, Institutions in Aid of Entrepreneurs, Women
Entrepreneurs. (8 Hours)
3) Setting up a Small Industry: Location of an Enterprise,Concept of Projects and Classification, Project
Identification, Project Formulation Steps,Project Report, Project Appraisal, Steps for Starting a Small
Industry, Selection of Types of Organization, Incentives and Subsidies, Exploring Export Possibilities.
Importance of SME to our Economy. (8 Hours)
4) Sources of Finance and Financial Analysis: Sources of Development Finance, Project Financing,
Institutional Finance to Entrepreneurs, Financial Institutions, Role of Consultancy Organization, Financial
Appraisal, , Break-Even Analysis, Profitability Analysis, Social Cost-Benefit Analysis, Venture Capital,
Budget and Planning Process.
(12 Hours)
5) Problems of Entrepreneurship: Problems of Entrepreneurship, Sickness in Small-scale Industries Reasons and Remedies,Marketing Channels, Marketing Institutions and Assistance, Case studies. (6
Hours)
Text Book
a) Dynamics of Entrepreneurial Development and Management, Vasant Desai, Publisher: Himalayan
Book Company
Reference Books:
b) Entrepreneur Development, Gupta &Srinivasan, Publisher: Pearson
c) Entrepreneurship Development and Management, Dr. A.K. Singh, Publisher: Laxmi Publications
d) Entrepreneurial Development, S. S. Khanka, Publisher: S. Chand
Date: 05 11 2013
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SYLLABUS
S.No.
SUB CODE
MBA 243
SUBJECT TITLE
Business Ethics
100
1) Introduction to Ethics and Business:Business Ethics and its issues, Morality: Moral standards, Nonmoral standards, Characteristics of moral standards, Ethics to Corporate Organizations, Kinds of Ethical
issues, Moral Development and moral reasoning, Moral Responsibility. (7Hours)
2) Ethical Principles in Business:Utilitarianism: Weighing Social Costs and Benefits, Traditional
Utilitarianism. Rights and Duties: Moral rights, Negative and Positive rights, Contractual Rights and
Duties. Justice and Fairness: Types of Justice, Justice as Equality, Justice based on Contribution, Justice
based on Needs and Abilities, Justice as Freedom. Justice as Fairness: Theory of Rawl, Ethics of Care.
(10 Hours)
3) Ethics in the market place andEthics of consumer protection::Free Markets and Rights, Free Markets
and Utility, Free Trade and Utility, Perfect Competition, Monopoly Competition, Oligopolistic
Competition, Oligopolies and Public Policy. The Ethics of consumer protection:Markets and Consumer
protection, Due care theory, Business firms duties to consumers Duty to comply, Duty of disclosure,
Duty not to misrepresent, Duty not to coerce. Advertising ethics, Consumer privacy.(10Hours)
4) Corporate Social Responsibility and Ethics and Environment:Need for Social responsibilities,
Responsibility of Business towards Society, Organizations social responsibility, Ethical values &
Business, Ethics in Management. Ethics and Environment:The dimensions of pollution and resource
depletion Air pollution, Water pollution, Land pollution. The ethics of pollution control: Ecological
ethics, Environmental rights and absolute bans, Market approach. The ethics of conserving depletable
resources Rights of future generations, Justice to future generations.(10Hours)
5) The Ethics of Job discrimination:Nature, Forms of discrimination, Average Income Comparisons,

Desirable Occupation Comparisons. Discrimination: Utility, Rights and Justice, Discriminatory Practices,
Affirmative action. Individual in the Organization: Rational Organization, Employees Obligations to the
firm, Firms duties to the employee, Employee Rights, Whistle blowing. (8Hours)
Books Recommended:
a) Business Ethics: Concepts and Cases, Manuel G. Velasquez, Publisher: Prentice Hall of India
b) Business Ethics: An Indian Perspective, Mishra Francis, Publisher: Tata Mcgraw Hill Education
Date: 05 11 2013
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S.No.
SUB CODE
MBA 244
SUBJECT TITLE
Ship Management
100
1) Organization of a shipping company - Departments in a Ship owning company - In-house vs.

outsourcing of Ship Management functions. - Specifications of different types of ships viz. dry bulk cargo
ships, general purpose ships, liners (container, break bulk and RoRo) and tankers. (6 hours)
2) Technical Management - Ship acquisition methods Induction of a vessel in the fleet - Ship
Registration, National vs. open registries. Ship Classification societies - Vessel routing: geographical and
meteorological considerations, load line zones, canals and waterways Ship maintenance - PMS &
emergency repairs, Dry-docking and annual / special surveys, management of ship spares. Manning
regulations, international conventions viz. STCW, SOLAS, MLC - Crew management companies,
Maritime training establishments Maritime Training administration Port state control. (12 hours)
3) Commercial Management - Commercial Operations: Chartering voyage estimates, voyage
instructions, loading and discharging, post fixture matters, bunkering operations - Management of port
operations Agency appointment, monitoring and control of port agents, stevedore appointment and
management - Compliance with T/C contract including speed and performance issues. (09 hours)
4) Legal aspects & Marketing of Ship Management services - Standard Ship Management contracts
(BIMCO Shipman) Ship Managers role in case of cargo claims, ship arrest, freezing orders and late hire
payment Marketing strategy for Ship Management companies Case studies (09 hours)
5) Quality Systems and ISM Code ISO 9000 : 2008 Standard for Management Systems - Relationships
between quality management practices and organizational performance in the shipping industry International Safety Management (ISM) code (09 hours)
Books Recommended:
c) Ship Management 2nd Edition (2005), Malcolm Willingale, Published by Informa Professional.
d) Professional Ship Management: Marketing and Strategy, Dr. Photis M. Panayides, Ashgate
Publishing (2001).
Date: 05 11 2013
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SYLLABUS
S.No.
SUB CODE
MSL 245
SUBJECT TITLE
Retail Marketing
100
1) Introduction to Retailing: Importance & Scope of Retailing, Retail Scenario - Global, India, Retail
Economics Economic Significance of retailing, The Retail environment, Foreign Direct Investment in
Retail in India. Retail Classification: Retail Institutions by ownership, Store Based Retailing, Electronic
& Non-Store Retailing, Other forms of Non-traditional Retailing. (9 Hours)
2) Targeting Customers, Communication Mix & Strategies:: Targeting Customers & Gathering
Information: Identifying & Understanding Consumers, Information Gathering & Processing in Retailing,
Importance of Information System in Retailing. Communication Mix & Strategies: Planning the Retail
Communication, Implementing Retail Advertising, Retail Market Strategies, The Strategic Planning
Process. (9 Hours)
3) Store Planning: Store Planning Design & Layout, Retail Merchandising Developing an Assortment
Plan, Setting Inventory and Product Availability, Managing Inventory, Allocating Merchandise to Stores,
Merchandize Management, Pricing in Retailing. (9 Hours)
4) Management of Store: Store Management Responsibilities, Recruitment & Selection of Store

Employees, Motivating & Managing Store employee, Evaluation of Store Employee, Compensation &
Rewarding of Store Employees, Controlling Costs, Reducing Inventory Loss. (9 Hours)
5) Retail Logistics and Distribution: Product Development and Delivery, Sourcing, Vendor Management,
Private Label Development and Promotion. (9 Hours)
Books Recommended:
a) Retail Management, Michael Levy, Barton A. Weitz, Publisher: Tata McGraw Hill
b) Retail Management : A Strategic Approach, Barry Berman, Joel R. Evans, Macmillan
c) Retail Management, Patrick M. Dunne, Cengage Learning India
Date: 05 11 2013
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SUB CODE
MSF 245
SUBJECT TITLE
Security analysis and portfolio Management
100
1. Investment environment & Corporate Securities: Risk & return, Investment alternative and strategies.
Securities, types of securities, Making a trade at market place-DEMAT. Primary and secondary MarketsRole of SEBI. (9 hours)
2. Security Analysis: Fundamental, Economic, Industry and company analysis, Sources of information for
analysis. (9 hours)
3. Technical Analysis: Theory of technical analysis, Dow theory, Bar chart, Odd-lot theory, Breadth of
market, relative strength analysis, Volume of share traded, moving average analysis. (9 hours)
4. Portfolio analysis & Management: Portfolio & Security returns, Portfolio risk, Diversification,
Markowitz model, Sharpe model, CAPM, Arbitrage pricing theory. (9 hours)
5. Portfolio investment & Evaluation: Planning, Implementation, Monitoring, Portfolio types, Investment
timing, measures to return, risk-adjusted measures of performance. (9 hours)
Text Book
a) Investment management and security analysis Text and Cases , 2nd Edition, Dhaneesh Kumar Khatri
Publisher: Macmillan Publisher India LTD
Books Recommended:
a) Security Analysis and Portfolio Management, 6th Edition, Donald E. Fischer, Ronald J. Jordan,
Publisher: Pearson Education
b) Security Analysis And Portfolio Management, Suyash N Bhatt, Publisher: Dreamtech Press
c) Security Analysis and Portfolio Management, Sudhir Gupta, Publisher: Centrum Press
Date: 05 11 2013
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S.No.
SUB CODE
MBA 249
SUBJECT TITLE
Dissertation Part 2
12
100
Objectives:
1. To expose students to the working of organizations and managers.
2. To relate the concepts learnt by the students to the working of the organization.
3. To work on a problem identified by the organization / student and thus understand the practical aspects of the
working of an organization.
Guidelines:
The project work shall be for a period of 2 semesters (3rd & 4th semesters). The subject code of the project report shall
be MSL 230 in 3rd Semester & MSL 240 in 4th Semester and shall be compulsory for all students (across
specializations)
Students will be required to complete the following during 3rd semester
1) Finalization of project proposal.
2) Identification of Research Methodology.
3) Literature review.
4) Preparation of Research instruments.
Students will be required to complete the following during 4th semester
5) Field work
6) Data analysis
7) Report writing
The report shall contain the following sections:
1. Title page
2. Certificates from the Guide and Head of the Department
3. Acknowledgements
4. Table of Contents
5. Executive Summary should contain a brief explanation of the project.
6. Problem definition / Introduction to the concept
7. Industry profile & Company profile (if the project work is done for an organization)
8. Research Methodology
9. Objectives
10. Operational definitions
11. Data collection
12. Statistical Tools used for research
13. Sampling Technique Sampling Unit, Sample Size and Sampling method.
14. Plan of Analysis
15. Limitations to the study
16. Data Analysis and interpretation
17. Summary of findings
18. Suggestions, Conclusions Future Growth
19. Bibliography
20. Annexures.
Date: 05 11 2013
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S.No.
SUB CODE
BBM 111
SUBJECT TITLE
General Principles of Management
100
1) Introduction to Management: Definition, Nature & basic functions of Management, Managerial skills
and Levels, Types of Managers, Management as a process, Whether it is a Science or Art? Is it a distinct
Discipline? (9 hours)
2) Evolution of Management Theory: Scientific Management-F.W.Taylor, Theory of Henry Fayol,
Behavioural Model of Management, Modern Theories of Management, Systems Management School,
Situational Approach School. (9 hours)
3) Planning & Organizing: Definition, Nature, Importance, Types of Planning, Steps in Planning, Planning
Premises. Organising basic concepts, definition, formal and Informal Organisation, Organisational
Structure, Line & Staff orgn. Functional Organisation, Product/Market Organisation and Matrix Structure,
Span of Management (concept and factors influencing the Span of Management), Delegation of authority,
Departmentation. (9 hours)
4) Staffing, Directing & Leadership : Definition, Factors affecting Staffing - The External and Internal
Environment -Identification of Job Requirements,Job Design,Recruitment&Selection process, Definition
of directing, Role of Communication, Leadership Characteristics, Leadership Types and Theories. (9
hours)
5) Committees and Group Decision Making & Controlling:
Nature of committees & groups,
Disadvantages & Misuse of Committees, Successful operation of committees, Conflicts in committees,
groups and teams, Meaning, Need, Control Process, Traditional & modern Control techniques, MBO,
MBE. (9 hours)
Text Book:
a) Principles of Management,5th edition, P.N.Tripathi, Publisher: Tata Mcgraw Hill
Reference Books:
a) Principles and Practice of Management,7th edition, L. M. Prasad, Sultan Chand & Sons, 2007
b) Essentials of management,8th edition - Koontz and Odonell, Publisher: Tata Mcgraw Hill
c) Organizational behavior,12th edition, F Luthans, Publisher: Tata Mcgraw Hill
Date: 05 11 2013
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S.No.
SUB CODE
BBM 112
SUBJECT TITLE
Business Statistics
100
1) Introduction to Business Statistics: Definition, Function & Scope of Statistics, Collection and
Classification of Data, Frequency Distribution-Discrete and Continuous frequency distribution.
Presentation of Data: Diagrammatic representation of data-Bar, Pie, Stacked, Deviated Bar diagrams;
Graphical representation of data-Line graph, Histogram, Frequency Curve, Ogives.
9 Hours)
2) Measures of Central Tendency and Variation: Arithmetic Mean, Weighted A.M, Median, Mode,
Geometric and Harmonic Means and their Merits & Demerits. Measures of Variation: Range, Quartile
Deviation, Mean deviation, Standard Deviation, Co-efficient of Variation, Lorenz Curve. (9 Hours)
3) Correlation Analysis: Objectives, Scatter Diagram Method, Karl Pearsons Coefficient of Correlation,
Spearmans Rank Correlation. (9 Hours)
4) Regression Analysis & Index Numbers: Equation of Regression lines Y on X, X on Y, Standard Error
Estimate, Application of Regression Analysis. Index Numbers: Types of Index numbers and Methods of
their Construction, Tests for Perfection Base Shifting. (9 Hours)
5) Business Forecasting through Time Series Analysis: Definition of Time Series, Components of Time
Series, Method of Semi-averages, Moving Averages method, Method of Straight Line. Basis Concepts in
Probability: Permutations and Combinations, Terms of Probability, Definition of Probability, Addition
and Multiplication Rule of Probability, Conditional Probability, Bayes Theorem. (9 Hours)
Books Recommended:
a)
b)
c)
d)
Business Statistics S.P.Gupta and M.P.Gupta, Publisher: Sultan Chand & Sons
Statistical Methods, S.P.Gupta, Publisher: Sultan Chand and co.
Operations Research, V.K.Kapoor, Publisher: Sultan Chand and co.
Statistics for Management, Richard Levin, Publisher: Pearson
Date: 05 11 2013
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S.No.
SUB CODE
BBM 113
SUBJECT TITLE
Business Communication - I
100
1) Preparatory Language Skills: Reading of select text and discussion. (5 Hours)

2) Communication Dialogue: Listening to conversations role playing (accepting, opposing, seeking,
allowing, convincing and debating) (10 Hours)
3) Grammar & Vocabulary: Order of adjectives, modals, comparison of simple past and present perfect
Vocabulary: Idioms and Phrases (10 Hours)
4) Word, Sentence Stress, Intonation & Pronunciation: Word and Sentence Stress: Word stress weak
forms articles auxiliary verbs prepositions conjunctions sentence stress. Intonation: Use of pitch
variation falling tone, rising tone, falling-rising tone Pronunciation: Phonetic script sounds and
symbols in English vowel and consonants. (10 Hours)
5) Interpersonal Communication & Prose: Effective listening word level, sentence level, listening and
making short responses, answering questions, Prose: Understanding the essay. Select essays on leadership,
management, social and cultural issues. (10 Hours)
Books Recommended:
Interface 1, Publisher: Cambridge University Press India Pvt Ltd
Date: 05 11 2013
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SYLLABUS
S.No.
SUB CODE
BBM 114
SUBJECT TITLE
Fundamentals of Computers
100
1) Introduction to Computers: Introduction - Evolution of Computers, Classifications of Computers

(Micro, Mini, Mainframes and Super computers). Computing Concepts. Block Diagram of Digital
Computer and its functions. (5 Hours)
2) Input and Output Devices: Input devices Pointing & Scanning Devices, Optical & Voice Recognition
Device and Media Input Device. Output devices Monitors, Printers, Plotters, Projectors and Voice
output Devices. Major components in CPU and its Functions. (8 Hours)
3) Computer Codes and File Organization: Bit-Byte-Decimal Number System, Octal Number System,
Hexadecimal Number System. Data-Record-File-Database-Master file-Transaction file-Work file-Backup
file-Types of file Organization (Sequential, Index and Direct) (10 Hours)
4) Operating System, Programs and Languages: Introduction to OS, Types of OS, Functions of OS,
Processor Management-Memory Management Device Management-Information Management-CompilerAssembler-Interpreter-Loader and Linker. Utility Programs, Application Programs, Generation of
Programming Languages and High level languages. (12 Hours)
5) Internet and World Wide Web: An Overview Evolution of Internet, Working of Internet - DNS, IP
Address, Word Address, Dial Up connection, Dedicated Line Connection, ISDN, Using Search Engine, Email and Browsers. e - Commerce and m - Commerce. (10 Hours)
TEXT BOOK
1. Fundamentals of Computers E. Balagurusany Tata McGraw Hill Education 2011.
REFERENCE BOOKS
1. Computer Fundamentals Concepts, Systems and Applications- D.P.Nagpal (Wheeler Publishing)
2. Foundations of Information Technology- Chanchal Mittal & PragatiPrakashan
Date: 05 11 2013
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S.No.
SUB CODE
BBM 115
SUBJECT TITLE
MS-OFFICE
100
MS-Word 2010
1.
2.
3.
4.
5.
6.
7.
Making documents.
Font / character formatting.
Paragraph formatting.
Styles formatting.
Page setup and sections.
Tables and graphics.
Mail merge. (10 hours)
MS-Excel 2010
1.
2.
3.
4.
5.
6.
7.
Using Excel Worksheets and workbooks.

Entering and editing worksheet data.
Essential worksheet and cell range operations.
Introducing formulas and functions.
Working with dates and times..
Creating formulas that count and sum..
Making charts. (15 hours)
MS- PowerPoint 2010

1. Creating presentation , slides and text.
2. Working with layout , themes , and masters
3. Building animation effects , transitions and support materials
(10 hours)
MS- Access 2010

1.
2.
3.
4.
5.
Introduction to Database development

Creating access tables
Creating and entering data with basic access forms.
Selecting data with queries
Presenting data with access reports. (10 hours)
Date: 05 11 2013
Date:
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SYLLABUS
S.No.
SUB CODE
BBM 116
SUBJECT TITLE
Introduction to Business Accounting
100
1. Accounting: An Introduction and Theory Base of Accounting : Introduction, Accounting as an

information system, Branches of accounting, Users of accounting information Meaning of financial
accounting, Objectives and limitations of financial accounting, General Accepted Accounting Principles
(GAAP) (8 hours)
2. Practical Base of Accounting: Double entry system- Rules of Accounting, Journal- Meaning and
Advantages, Ledger- Meaning and advantages, Posting and Balancing, Trial balance, Objectives of
preparing a trial balance, Errors disclosed and not disclosed by the trial balance.(15hours)
3. Cash book and Bank Reconciliation Statement: Cash book- double and triple columnar cash books.
Introduction to Bank reconciliation statement, Causes of difference in bank balance as per cash book and
pass book, Preparation of bank reconciliation statement (10hours)
4. Financial Statements of Profit Making Entities: Introduction, Preparation of Trading account, Profit
and loss account, Balance sheet with adjustments. Depreciation- Causes of Depreciation, Need for
charging depreciation, Factors in determining the amount of depreciation, Methods of calculating
depreciation-Fixed Installment Method and Diminishing Balance Method. (15 hours)
5. Non-trading organizations: Distinction between capital and revenue receipts and expenditures, Deferred
revenue expenditure, Treatment of special items, Preparation of Receipts and payment account, Income
and Expenditure account and Balance sheet
(12 hours)
Text Book
a) Financial Accounting, T.S.Reddy, A.Murthy, Publisher: Margham Publishers
Books Recommended:
a) Fundamentals of Advanced Accounting (Financial Accounting) Volume I, R.S.N Pillai, Bagavathi,
S.Uma, Publisher: Sultan Chand & co.,
b) An Introduction to Accountancy, S.N.Maheswari, Publisher: Vikas Publishing House
Date: 05 11 2013
Date:
Controlled Copy
Rev 00 / 01.10.2012
SYLLABUS
S.No.
SUB CODE
BBM 117
SUBJECT TITLE
Business Economics
100
1) Nature and scope of Managerial Economics: Meaning and Characteristics. Scope of Micro and
Macro Economics Purpose of Managerial Economics in Business Decision Making. (6 hours)
2) Demand: Law of Demand: Demand Curve, Movement vs Shift of the Demand Curve, Determinants
of Demand, Elasticity of Demand (Types-price, income and cross elasticity, Measurement of elasticity
of demand). Demand Forecasting: Purpose, Techniques (survey method, statistical method-trend
fitting, econometric regression method). (10 hours)
3) Theory of Consumer Behavior: Cardinal Utility Theory (assumptions, law of diminishing marginal
utility, law of equi-marginal utility; consumer's equilibrium, derivation of demand curve, Ordinal
Utility Theory, (assumptions, meaning and properties of indifference curve, marginal rate of
substitution, consumer's equilibrium, income consumption curve, price consumption curve, income &
substitution effects of normal goods). (10 hours)
4) Theory of Production and Cost: Production Function (meaning), Law of Diminishing Returns, Three
stages of Production in Short Run. Producer's Equilibrium in Long Run, Law of Returns to Scale.
Theory of Cost: Types, Short Run Cost Curves, Long Run Average Cost Curve, Economies and
Diseconomies of scale, Break Even Analysis.
(8 hours)
5) Market Structure: Market Structure -Determination of Market Price under different market structure,
Government and Regulation of Market. GDP, Unemployment, Fiscal policy, Monetary policy and
Inflation. Pure and Perfect Competition- features and causes, Shut down point & its significance.
Monopoly market structure-Features, Causes, Short Run equilibrium of firm, First, Second and
Third Degree Price Discrimination. Monopolistic Market Competition: Features, Differences from
perfect and monopoly market competition, Short and Long Run equilibrium. Oligopoly-Oligopoly
Model of Market Structure and its features. (10 hours)
Books Recommended:
a) Managerial Economics, Dwivedi, D.N, Publisher: Vikas Publishing House Pvt Ltd
b) Managerial Economics, Varshney. R.L. and Maheshwari. K.L., Publisher: Prentice Hall of India
c) Business Economics, K. Jothi Sivagnanam, R. Srinivasan, Publisher: Tata McGraw Hill
Date: 05 11 2013
Date:
Controlled Copy
Rev 00 / 01.10.2012
SYLLABUS
S.No.
SUB CODE
BBM 221
SUBJECT TITLE
Organisational Behaviour
100
1) Introduction to Organizational Behaviour: Definition & Scope of the Organizational Behaviour,

Peculiarities of Human Behaviour; Evolution of OB, Hawthorne experiments, Importance of OB to
Managers. (5 hours)
2) Attitude, Learning and Perception: Attitude- formation, change & factors governing, Perceptional
process, Factors distorting perception, Managing Perception. Theories of Learning, Modification of
behavior. (10 hours)
3) Motivation: Definition of Motivation, Theories-Maslow, Herzberg, McClelland, Vroom's Theory,

Equity Theory and Contemporary Theories, Morale, Job satisfaction, how to improve Motivation
levels of an Organization. (10 hours)
4) Leadership & Personality: Theories and Styles of Leadership - Trait, Situational, Contingency,
Eclectic theories, Factors determining effectiveness of leadership, Practical issues in leadership.
Determinants of Personality, Theories of Personality, Johari window, Interpersonal dynamics, Concept
& Techniques of Transactional analysis (10 hours)
5) Group dynamics & Organizational Conflict, Change, Culture and OD: Types of Groups, Theories
of Group Formation , Group Dynamics, Group think, Team building, Group problem solving,
Effectiveness of Groups, Committee form of Management. Sources of Organizational conflict, conflict
management, Organization change and coping strategies, Importance of Organization Culture and
Organization Development (10 hours)
Books Recommended:
a) Organizational Behaviour, L.M. Prasad, Publisher: Sultan Chand & Co.,
b) Organisational Behaviour, S.Robins, Publisher: Pearson Education
c) Organizational Behaviour, F Luthans, Publisher: Tata Mcgraw Hill
Date: 05 11 2013
Date:
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Rev 00 / 01.10.2012
SYLLABUS
S.No.
SUB CODE
BBM 222
SUBJECT TITLE
Quantitative Techniques in Management
100
RESEARCH METHODS
1) Introduction to Research Methods: Nature and importance of research methodology, Steps in
Research Process Research Designs, Types of Research Design - Exploratory, Descriptive and
Experimental research designs. Data Collection: Primary data, Secondary data; Scaling Techniques
such as Nominal Scale, Ordinal Scale, Ranking Scale, Interval Scale, Likert Scale, Semantic
Differential Scale, Thurstone Scale; Questionnaire design (9 Hours)
2) Sampling Methods: Random Sampling Methods such as Simple Random Sampling, Stratified
Random Sampling, Systematic Sampling and Cluster Sampling; Non-Random Sampling Methods such
as Judgment Sampling, Convenience Sampling, Quota Sampling and Snow-ball Sampling (9 Hours)
3) Data Preparation, Test of Hypothesis and Report Writing: Data Editing & Tabulation; Test of
hypothesis- Test Criterions such as Z-test, t-test, Chi-Square test & F-test (One-way ANOVA
classification only) (numerical exercises) Types of Reports-Oral and Written, Format of Report
writing. (9 Hours)
BUSINESS MATHEMATICS & STATISTICAL QUALITY CONTROL (SQC)
4) Matrix Theory & Differential Calculus: Types of Matrices, Matrix Operations, Determinant of a
Matrix, Solving of Simultaneous equations using Inverse Method. (numerical exercises). Differential
Calculus: Derivatives of xn, emx & log(x); Operations of derivatives, Successive differentiation;
Application of differential Calculus-Marginal functions, Maxima & Minima (No Trigonometric
functions, No Derivations) (numerical exercises) (9 Hours)
5) Introduction to SQC: Objectives of SQC, Techniques of SQC, Process & Product Control Control
Charts: Objectives of Control Charts Variable charts such as X-bar chart & R chart; Attribute charts
such as c-chart & p-chart. (numerical exercises) (9 Hours)
Text Books:
a) Research Methodology: Methods and Techniques, C.R.Kothari, Publisher: New Age International (P)
Limited Publishers
b) Business Mathematics, D.C.Sanchetti & V.K.Kapoor, Sultan Chand & co.,
Reference Books:
c) Research Methodology, R.Paneerselvam, Publisher: Prentice Hall of India
d) Applied Statistics, S.P.Gupta, Publisher: Sultan Chand & Co.,
Date: 05 11 2013
Date:
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Rev 00 / 01.10.2012
SYLLABUS
S.No.
SUB CODE
BBM 223
SUBJECT TITLE
Financial Management
100
1) Nature of Financial Management: Scope of Finance & Financial Management, Finance Functions,
financial objectives of business firm - Financial Manager's Role, importance of Financial Management in
business, Organization Chart of Finance function Concept of risk & Return, time value of money
(9 hours)
2) Capital Budgeting Decisions: Meaning and Importance of Investment Decisions, Types of Investment
Decisions, Techniques for Evaluating Investment Proposals -Discounted Cash Flow Methods- NPV, IRR;
Non-Discounted Cash Flow Methods- Payback Period, ARR. (9 hours)
3) Cost of Capital: Meaning, Definition- Components of Cost of Capital, Importance of Cost of Capital,
Factors determining Cost of Capital-Computation of cost of capital-Cost of Debt-Equity capital,
preferential capital, Cost of Retained earnings, Determination of Weighted average cost of capital and
Marginal cost of capital. (9 hours)
4) Working Capital Management: Introduction Meaning of Working Capital-Definition- Concept of
Working Capital-Types- Permanent & Variable, Significance, Adequance-Advantages-Factors
determining Working Capital Requirements-Working Capital Management-Forecasting of Working
Capital Requirements-Operating Cycle/Cash Conversion Cycle-Sources of Working capital. (9 hours)
5) Capital Structure and Dividend Decisions : Meaning & Importance of Capital Structure, Factors
affecting Capital Structure, Over & Under Capitalization, theories of capital structure LeveragesOperating , Financial and Total Levarage.Dividend policy-Factors affecting the dividend policy-Dividend
policies-stable dividend, stable payout.(9 hours )
Text Book:
1. Fundamentals of Financial Management, Chandra Bose, Publisher: Prentice Hall of India
Reference Books:
1. Financial Management: Theory & Practices, Prasanna Chandra, Publisher: Tata McGraw Hill
2. Financial Management, I.M.Pandey, Publisher: Vikas Publishing House
3. Financial Management, S.N. Maheswari, Publisher: Sultan Chand & co.,
Note: 60% Theory and 40% Problems
Date: 05 11 2013
Date:
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Rev 00 / 01.10.2012
SYLLABUS
S.No.
SUB CODE
BBM 224
SUBJECT TITLE
Web Technology (HTML, JAVASCRIPT, C)
100
1) Introduction: Introduction to World Wide Web-Basics of HTML, Tags and attributes - Elements - Frames
- Tables - Lists - Forms - Form elements - Handling images - Multimedia elements.(9 Hours)
2) Java script: Introduction to JavaScript - Data types and Variables - Operators, Expressions, and
Statements - Functions - Objects - Array, Date and Math related Objects. (9 Hours)
3) XML: XML Introduction- Structure in Data Elements-Naming Rules- Attributes-XML validation -DTD
DOM methods. (9 Hours)
4) DATABASE ASP: Database, Relational Database model Overview, SQL ASP Working of ASP
Objects Session and cookies. (9 Hours)
5) SERVLET & JSP: Introduction to servlet Servlet Overview Architecture Handling HTTP Request
Get and post request JSP Overview Objects scripting Directives. (9 Hours)
TEXT BOOKS:
1. Deitel&Deitel, Goldberg, Internet and World Wide Web How to Program, Pearson Education Asia,
2001.
2. Jeffrey C Jackson, Web Technology A computer Science perspective, Persoson Education, 2007.
REFERENCES:
1. Eric Ladd, Jim O Donnel, Using HTML 4, XML and JAVA, Prentice Hall of India QUE, 1999.
2. Aferganatel, Web Programming: Desktop Management, PHI, 2004.
3. Rajkamal, Web Technology, Tata McGraw-Hill, 2001.
Date: 05 11 2013
Date:
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SYLLABUS
S.No.
SUB CODE
BBM 225
SUBJECT TITLE
Marketing Management - I
100
1) Introduction to Marketing and Marketing Environment: Definition of Market and Marketing, Core
Concepts
of
Marketing,
Marketing
and
Selling
(concepts
and
differences).
Marketing Environment: Elements of Company's Micro and Macro environment. (8 hours)
2) Market Segmentation and Consumer Behaviour: Concept, Needs, Variables/Bases for Segmenting
Consumer Market, Attributes of Effective Segmentation, Concept of Target Market and Selection of
Target Market. Consumer Behavior: Buying situations, Roles in consumer decision making, he consumer
decision-making process, Tools to study buyer behavior. (10 hours)
3) Product Management and Pricing Decisions: Definition of Product, Classification of Product and
Levels of Product, Concept of Product Line, Product Line Decisions, Product Mix Definition, Definition
of
Brand
and
Brand
Equity,
Selection
of
Brand
Name.
Pricing Decisions: Concept of Price, Pricing Objectives, Factors Influencing Pricing, Methods of Pricing,
Types of pricing strategies. (12 hours)
4) Integrated Marketing Communications: Advertising Decisions (Advertising objectives, sales
objectives, behavioral goals, communication related goals), Media selection, Advertising effectiveness,
Objectives of consumer oriented sales promotion programmes, Trade promotion, Personal selling, Role of
salesperson, Direct Marketing. (8 hours).
5) Managing the distribution function: Role of middlemen or Intermediaries, Types and Nature of
middlemen, Channel Levels, Factors influencing distribution decisions, Identifying major distribution
alternatives, Terms and Responsibilities of Intermediaries, VMS, HMS, MMS, Managing the Channel. (7
hours)
Books Recommended:
a)
b)
c)
d)
Marketing Management, Rajan Saxena, Publisher: Tata McGraw Hill

Marketing Management, Ramaswamy, V.S. and Namakumari, S., Publisher: Macmillan India
Marketing Management, Philip Kotler, Keller, Koshy and Jha, Publisher: Pearson
Fundamentals of Marketing, William J. Stanton, Publisher: McGraw Hill
Date: 05 11 2013
Date:
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Rev 00 / 01.10.2012
SYLLABUS
S.No.
SUB CODE
BBM 226
SUBJECT TITLE
Business Communication - II
100
1) Business English Grammar: Parts of Speech - Types of Sentences. Business English as a Genre,
Importance of Effective Communication in Business Contexts, Face-to-Face Communication with
Customers and Visitors, Basic Skills for Talking to People in Transactional Situations (8 hours)
2) Vocabulary, Stress & Intonation: Usage of a Dictionary. Newspaper as a Tool in Improving
Vocabulary, Rules of Spelling, Phonetics: English to phonetics script, Phonetics to English. Stress &
Intonation: Word stress, sentence stress. Rising tone, falling tone, falling rising tone, Rising falling tone (8
hours)
3) Business Writing: Standard Business Letters, Answering Enquiries, Handling Letters of Complaint,
Drafting E-mail for Business Correspondence. Non Receipt of a Letter Sent through Registered Post, Non
Receipt of Money Sent through Money Order, Change in Residential Address, A New Telephone
Connection, Shifting of Telephone, Frequent Disorder of Telephone (10 hours)
4) Business Transactions over Telephone: Telephone Manners in Business Situations, Handling Customer
Orders and Enquiries, Making Appointments, Canceling or Postponing Appointments, Handling
Complaint Calls, Handling Delivery and After-Sales Problems, Asking for and Giving Information (10
hours)
5) General Writing Skills& Corporate Written Communication: Essays in 250 words, Descriptive
Paragraphs in 150 words. Corporate Written Communication: Various types of communications used by
Corporates viz. Agenda, minutes, notification, circulars, memo, reports, and Directors statement, abstract.
(8 hours)
Text Book:
a) Business Communication,K.Sundar,A. Kumara Raj, Publisher: Vijay Nicole Imprints Pvt Ltd
collaboration with Tata McGraw Hill Education Pvt Ltd.
Reference Books:
a) Business Communication Today,11th edition,Courtland L. Bovee, John V. Thill, Barbara E.
Schatzman, Publisher: Prentice Hall
b) Interface 2, Publisher: Cambridge University Press
Date: 05 11 2013
Date:
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SYLLABUS
S.No.
SUB CODE
BBM 227
SUBJECT TITLE
Introduction to International Trade
100
1. International Trade: Significance, benefits of International Trade, difference between domestic trade and
international trade. Impact of International Trade on World Economic Growth (9 hours)
2. International Trade Barriers: Meaning, Tariff and Non-Tariff Barriers, Impact of Non-Tariff Barriers
(9 hours)
3. International Organizations and Agreements: GATT, WTO -functions, principles, agreements, IMFpurposes, facilities provided by IMF, World Bank -purpose, principles, policies (9 hours)
4. Foreign Exchange Market: Foreign Exchange Rate Mechanism - Concept of Fixed and Flexible
Exchange Rates, Spot and forward prices. Factors Influencing Exchange Rate Demand and supply Purchase Power Parity, Interest Rate Parity, (9 hours)
5. International Trade & Marketing Indian Perspective: Organizational Setup -autonomous bodies,
attached and subordinate offices, Export Promotion Measures- EOU, SEZ, Trading house etc EXIM
Policy -Features and objectives (9 hours)
Text Book
a) International Business, Francis Cherunilam, Publisher: Prentice Hall India
Books Recommended:
a) International Business, Charles W.L. Hill, Publisher: Tata McGraw Hill
b) International Financial Management, P.G.Apte, Publisher: Tata McGraw Hill
Date: 05 11 2013
Date:
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SYLLABUS
S.No.
SUB CODE
BBM 311
SUBJECT TITLE
Shipping Business I
100
1) Introduction to Shipping Business: Scope of shipping business, Function of shipping, Challenges facing
the shipping industry. Commercial Geography: Continents, Countries, Oceans, Seas, Maritime Canals,
Concept of Sectors. (9 Hours)
2) Basic specifications of a Ship: LOA, LWL, LBP, Beam, DWT, GT, Draught, Hull, Ballast, Concept of
Displacement, Load Lines. (9 Hours)
3) Classification of Cargoes & Ships: Dry Bulk Cargoes, Liquid Bulk Cargoes, General Merchandise,
Unitization of Cargoes, Containerization of Cargoes-Types of Containers. Classification of Ships: Bulk
Carriers-Handy, Handy max, Panamax, Supramax, Cape Size; Tankers-LR, MR, VLCC, ULCC, Aframax,
Suezmax; Container Ships. (9 Hours)
4) Shipping Practitioners & their organizations: Ship Owners, Ship Operators, Ship Agents, Ship Brokers,
Ship Financiers, Ship Chandlers, Ship Insurers, Maritime Administrators, Ship Classification Societies,
Ship Builders, Freight Forwarders, NVOCCs. (9 Hours)
5) Relationship between Trading and Shipping: Trading Process, Involvement of shipping documents in
the Trading Process, INCOTERMS & shipping related responsibilities of seller and buyer for various
INCOTERMS. (9 Hours)
Text Book:
a) Elements of shipping, Alan Branch, Publisher: Sterling/ Routledge
Reference Books:
b) Commercial Shipping Handbook, Peter Brodie, Publisher: Lloyd's of London Press
c) The Business of Shipping, Lane C. Kendall and James J.Buckley, Publisher: Cornell Maritime Press
Date: 05 11 2013
Date:
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SYLLABUS
S.No.
SUB CODE
BBM 312
SUBJECT TITLE
Human Resource Management
100
1) Nature & Scope: History & evolution of Human Resource Management as a Discipline , Managerial &
Operative Functions, Organisation of HR Dept, Objectives of HRM, Competencies required for HR
Managers, Importance of HR Dept, Barriers to effective functioning, Future of HR. (9 Hours)
2) Planning & Procurement: HR planning - Recruitment, selection, placement, induction, Promotion and
transfer policy. Job analysis, job-description, job specification, typical manpower planning scheme for
large organisations - steps involved. (6 Hours)
3) Maintenance & Development: Definition of Training & Development, Training need assessment,
Types/methods/techniques of training, Setting up and maintaining a good Training and Development
Department, Role of HR manager
4) Compensation: Wage and salary administration, the rationale behind them, essential steps in formulating
compensation package, Job evaluation, methods and importance, latest trends, Whether wages can be
fixed on scientific basis alone.
Performance Appraisal - Methods, Pre - requisites, Pitfalls and remedies (10 Hours)
5) Integration & Relations : Industrial relations - Basic nature, suggestion schemes, grievance
handling, accident and safety, role of HR manager, Discipline Management (10 hours)
.
Text Book
a) Human Resource Management, T.N. Chhabra, Publisher: Dhanpat Rai Publishers
Books Recommended:
b) Human Resource Management: Text And Cases, K. Aswathappa, Publisher: Tata Mcgraw Hill
c) Human Resource Development, P.C. Tripathi, Publisher: Sultan Chand & sons
Date: 05 11 2013
Date:
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SYLLABUS
S.No.
SUB CODE
BBM 313
SUBJECT TITLE
Economic Geography
100
1) Physical & geographical features - climate, winds, tides, currents and seasons of bad weather and their
influence on shipping. Continents, Countries, Seas, Oceans, location of different Ports and Navigable
Canals,etc. Major Ocean routes - features and patterns of trade. (Exercise on maps) (9 hours)
2) Modes of transportation, Significance, their advantages and disadvantages of modes of transportation.
Geographical influence on the various modes of transportation. Commodities transported by various modes of
transportation. (Exercise on maps) (9 hours)
3) Raw materials and minerals, agricultural commodities, crude oil and oil products, marine products, finished
goods and other cargoes. Sources and destinations of such cargoes and seasonal cargo movements. (Exercise
on maps) (9 hours)
4) Ports and their hinterland, functions of ports, types of ports. Major ports of the world and their principal
trades. `Time zones, International Date Line, concept of day light saving time, loadline zones and their
importance in shipping. (Exercise on maps) (9 hours)
5) Major trading blocks of the world - EC/EU, EFTA, OAU, NAFTA, OECD, ASEAN,
LAFTA, SAARC, CIS, WTO, etc. (9 hours)
Books Recommended:
a)
b)
c)
d)
Geography, Surender Singh, Publisher: Tata McGraw Hill

Economic Geography, K. Siddhartha, Publisher: Kitab Mahal
Economic and Social Geography - R Knowles, Publisher: Rupa
Economic Geography - Girish Chopra, Publisher: Commonwealth Publishers
Date: 05 11 2013
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SYLLABUS
S.No.
SUB CODE
BBM 314
SUBJECT TITLE
Business Communication - III
100
1) Listening Skills: Introduction to techniques of listening, with emphasis on social needs, conversations and
monologues. (9 Hours)
2) Reading effectively and efficiently: Introduction to techniques of reading, reading from official
documents / manuals, and from passages with emphasis on descriptions, directions and instructions.
(9 Hours)
3) Writing for general purposes: Introduction to writing techniques, personal correspondence - elicits and
provides general factual information, express needs, wants, likes and dislikes, opinions (views,
complaints, etc.). (9 Hours)
4) Speaking skills & Notions and conventions of usage: Basic speaking skills - Ability to give an
introduction about self, Capability to answer from topics taken from day-to-day and general topics.
Extended speaking skills - Speaking on a topic based on a given topic and able to answer questions related
to it, Agreements, disagreement, certainty/uncertainty, seeking and giving permission, likes and dislikes,
surprise, disappointment, fear or worry, preference, gratitude, commands, instructions, requests..
(9 Hours)
5) Grammar & Vocabulary: Logical sequencing, conjunctions and connectors, Words related to day-to-day
life and work environment. (9 Hours)
Text Book:
Reference Books:
b) Excellence In Business Communication,6th Edition,John Thill, Courtland L. Bovee, Publisher:
Prentice Hall
c) Essentials of Business Communication,9th edition,Mary Ellen Guffey, Publisher: South-Western
Educational
Date: 05 11 2013
Date:
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SYLLABUS
S.No.
SUB CODE
BBM 315
SUBJECT TITLE
Object Oriented Programming using JAVA
100
1) Object oriented concept, features of java, Structure of java program java languages Benefits of oop,
application of OOPS. Difference form c and c++, key words, constant, variable, data types, implements a
java program, java virtual machine. (9 hours)
2) Operators and expression.Decision Making and Branching, Decision Making and Looping,Creating an
array, one & two dimension array,. (9 hours)
3) Class, object & method of defining class, adding variable & method, creating object constructor, static &
final key word. In heritance, method overriding& loading, super & this. (9 hours)
4) Interface & package-API Packages, using system packages, creating packages, Exception handling,
Multithreading-creating threads and life cycle. (9 hours)
5) Applets and graphics programming , introduction to AWT,I/O- basic, stream, byte and character stream,
reading and writing from file.JDBC: - setting the JDBC connectivity with a backend database. (9 hours)
TEXT BOOKS:
1. E. Balagurusamy, Programming with java , Tata McGraw-Hill, 2004. (Unit I to V)
Date: 05 11 2013
Date:
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SYLLABUS
S.No.
SUB CODE
BBM 316
SUBJECT TITLE
Marketing Management - II
100
1) Marketing Planning, Positioning and Competitive Strategies: Strategic planning process, Concept of
Strategic Business Unit, BCG Matrix, GE Matrix.
Product Positioning and Competitive Strategies: Concept, Steps in Product Positioning, Important
Concerns / Aspects in Positioning. Competitive Strategies - Market Leader, Challenger, Follower and
Nicher. (12 hours)
2) Product Life Cycle and Introducing New Products: Concept, Stages in PLC, Strategies for Managing
Different Stages in the Life cycle. Necessity of firms introduce new products, Stages in new product
development, new product failure. (6 hours)
3) Marketing Information System and Marketing Research: Significance, Benefits of Marketing
Information, Steps in Designing a Marketing Information System, Requirements of a Good Marketing
Information System.
Marketing Research: Meaning and scope of MR, Steps involved in MR, Major techniques in MRPanel Research, Market Survey, Qualitative VS Quantitative MR. (12 hours)
4) Marketing Channels: Channel Objectives, Functions, Channel design to customer characteristics and
product characteristics, Evaluating the distribution environment, Evaluating competitors channel designs,
Matching the channel design to company resources, Evaluate the alternatives and Select the best. (8
hours)
5) Industrial Buyer Behaviour: Nature of Industrial buying, Objectives in Organizational buying, Product
analysis for identifying information needs of key influencers, Interpersonal dynamics of Industrial buying
behaviour. (7 hours)
Books Recommended:
a) Marketing Management, Ramaswamy, V.S. and Namakumari, S., Publisher: Macmillan India
b) Marketing Management, Philip Kotler, Keller, Koshy and Jha, Publisher: Pearson
c) Marketing Management, Rajan Saxena, Publisher: Tata McGraw Hill
d) Industrial Marketing: Text and Cases, Havaldarby Havaldar, Publisher: Tata McGraw Hill
Date: 05 11 2013
Date:
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SYLLABUS
S.No.
SUB CODE
BBM 317
SUBJECT TITLE
Liner Trade I
100
1) Introduction : Role of shipping in International Trade a historical perspective, Characteristics of Liner

shipping, Liner Service Routes - North-South East-West Trade routes, service options, basic geography,
important ports of the world and their location. Type of Liner Trades Break-bulk, containerized, RoRo, Refrigerated, Cruise etc. Different types of Liner ships and terminology of measurements of tonnage,
carrying capacity and dimensions of a ship, types of liner cargo, on-board cargo handling equipment in a
general cargo liner ship. (9 hours)
2) Principles of stowage of liner cargo, concept of unitization of cargo, safety of cargo, Layout of a ship and
stowage plan of a general cargo liner ship, salient features of a general cargo port, the layout and handling
equipments and the role of a transit shed. The Bill of Lading, its role and function in international trade,
anatomy of a general cargo liner bill of lading, Mates Receipt, Tally & Survey of cargo, process of
reconciliation of Bill of Lading, the concept of clean and claused Bill of Lading. (9 hours)
3) International Trade, financial aspects of export-import business, Letter of Credits, Uniform Customs &
Practices 500 - 600, INCOTERMS 2010. Concept of a liner voyage, operations, service patterns,
frequency & calculation of number of ships required to operate a service. Roles of commercial and
technical departments in a general cargo liner company. (9 hours)
4) Principles of liner service pricing, structure of general cargo liner tariff, Concept of liner conference and
its role in pricing, consortium/alliance, liner agency system - the role of a general cargo liner agent organization structure and the responsibilities of an agent. (9 hours)
5) Liner carriers and merchants responsibilities and limitations of liability, Legal aspects of shipping,
procedure for cargo claims and the role and responsibilities of various parties. Liners insurance
arrangements including hull and machinery insurance, P & I Associations. (9 hours)
Assignment: An overview of a Break-bulk Liner company A handwritten essay.
Books Recommended:
1. Elements of Shipping, 8th Edition by Alan E. Branch.
Date: 05 11 2013
Date:
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Rev 00 / 01.10.2012
SYLLABUS
S.No.
SUB CODE
BBM 421
SUBJECT TITLE
Shipping Business II
100
1) Ship Registration, Classification & Organization Structure of Shipping Company: National

Registries, Open Registries, Advantages of National & Open Registries. Ship Classification: Role,
Classification Society, Introduction to IACS, Members of IACS and their functions. Shipping Company:
Shipping owning functions, Ship managing functions, Ship operating functions. (9 Hours)
2) Principles of Ship Chartering and Voyage Estimation: Voyage Charter, Time Charter, Bareboat-cumdemise Charter, Contract of affreightment, Definition of a Tramp Voyage, Costs & Revenues of a typical
voyage, Voyage Estimate exercise. (9 Hours)
3) Overview of Ports: Role of Ports in the economic development of the region, location characteristics,
Concept of Hinterland, features of a Port, Layout of a Port. (9 Hours)
4) Basics of Economics of Sea Transport: Demand of shipping services, Factors influencing the demand,
Concept of Elasticity, Supply of Ships, Factors contributing the supply. (9 Hours)
.
5) Legal aspects Part 1: Definition of a Carrier, Carriers liability, COGSA, Hague Rules, Hague-Visby
Rules, Hamburg Rules, Rotterdam Rules, Concept of Maritime Adventure, General Average sacrifice,
Particular average, Average Adjustment process. (9 Hours)
Text Book:
Reference Books:
b)
c)
d)
e)

The Business of Shipping, Lane C. Kendall and James J.Buckley, Publisher: Cornell Maritime Press
Maritime Economics, Martin Stopford, Publisher: Routledge
Date: 05 11 2013
Date:
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Rev 00 / 01.10.2012
SYLLABUS
S.No.
SUB CODE
BBM 422
SUBJECT TITLE
Business Law
100
1) Mercantile Law: Contracts Nature & Classification of Contracts- Consideration, Capacity, Performance
& Discharge of Contracts. (Only General Contracts)(12hours)
2) Sale of Goods Act: Formation of contracts of sale; Goods and their classification, price; Conditions and
warranties; Transfer of property in goods; Performance of the Contract of Sales; Rights of the unpaid
seller; sale by auction; hire purchase agreement. (12Hours)
3) Negotiable Instruments Act: Definition of Negotiable Instruments; Promissory note; Bill of Exchange
and cheque; Holder and holder in the due course; crossing of a cheque; Negotiation; Dishonour and
discharge of a Negotiable Instrument. (10Hours)
4) Company Law: Major principles Types of companies Memorandum & Articles of Association
Prospectus Powers, Duties & Liabilities of Directors Meetings, Resolutions Winding up. (12 hours)
5) Industrial Law: An Overview of Factories Act, Payment of Wages Act, Trade Union Act and Industrial
Dispute Act. (14 hours)
Text Book
Business Law, Kapoor. N. D, Publisher: S. Chand Publishing
Reference Books:
Business Law, M C Kuchhal, Publisher: Vikas Publishing House
Business Law, R S N Pillai, V Bagavathi, Publisher: S.Chand Publishing
Date: 05 11 2013
Date:
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Rev 00 / 01.10.2012
SYLLABUS
S.No.
SUB CODE
BBM 423
SUBJECT TITLE
Production Management
100
PRODUCTION MANAGEMENT
1) Introduction: Nature and Scope of Production Management, Importance of Production Management,
Design of Production Systems, Production Process Design, Capacity planning management. Plant
Layout: Types of Layout, Factors governing Location and Layout. Establishing production facilities
for plants. (9 Hours)
2) Production Forecasting: Forecasting, Production Planning, Scheduling and Control. Production
Maintenance: Maintenance of Plants and Production Facilities, Types of Maintenance. (9 Hours)
MATERIALS MANAGEMENT
3) Introduction: Nature, Scope and Importance of Materials Management in the Business World.
Integrated Approach to Materials Management and its Advantages and Limitations. Equipment &
Tools: Material Handling Equipments and Tools, their uses and importance. (9 Hours)
4) Inventory Management: Definition and Importance of Inventory Management. Purchasing and
Purchasing Functions, Inventory Control, Concept of Economic Order Quantity (EOQ) and Re-order
Point (ROP). ABC Analysis, Material Requirements Planning (MRP), Just-In Time (JIT). Numerical
problems. (9 Hours)
5) Stores Management: Stores Management, Location and Layout of Stores, Stores System
and Procedures, Computer applications in Materials Management. (9 Hours)
Books Recommended:
a) Production and Operations Management, R. Panneerselvam, Publisher: Prentice Hall of India
b) Materials Management : An Integrated Approach, Gopalakrishnan & Sundaresan, Publisher: Prentice
Hall of India
c) Operations Management : Theory and Practice, B Mahadevan, Publisher: Pearson
Date: 05 11 2013
Date:
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SYLLABUS
S.No.
SUB CODE
BBM 424
SUBJECT TITLE
Career and Life oriented Language Skills
100
1) Advanced Listening skills: Listening for specific information - Listening for signpost language and
indicator words (5 Hours)
2) Advanced Reading Skills: Reading for specific information from texts derived from magazines, journals
and newspapers. Reading detailed logical arguments. Locating and identifying information. Identifying
views and claims (10 Hours)
3) Advanced Writing Skills: Descriptive Writing organize, present and compare data; Describe the stages
of a process/procedure how things work; Describe an object, event, sequence of events. Essays of a short
length Compare and contrast information opinions; Evaluate and challenge ideas. (10 Hours)
4) Speaking in Groups: Ability to speak in groups and participate in discussions of a factual and analytical
nature - Exercises involving teams group activities. Introduction to Group discussions - GD strategies
and tactics; Ability to speak in groups and participate in discussions as of a factual and analytical nature Exercises - Group discussions. (10 Hours)
5) Grammar, Vocabulary & Presentation Skills: Tenses - Words from daily news papers and magazines.
Notions and conventions of usage - Invitations, acceptance, declining, suggestions, permissions,
probability. Presentation Skills - Use of various audio visual aids making individual business
presentations (10 Hours)
Text Book:
Reference Books:
b) Essentials of Business Communication,9th edition,Mary Ellen Guffey, Publisher: South-Western
Educational
Date: 05 11 2013
Date:
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SYLLABUS
S.No.
SUB CODE
BBM 425
SUBJECT TITLE
C # with DOT NET
100
1) Introduction to C#: C# Features-Understanding .Net-Console Application-Namespaces and commentsInteractive Input-Multiple main and classes-Tokens-Data types-Variables-Boxing and UnboxingExpressions-Type Conversions-Mathematical Functions. (9 Hours)
2) Decision Making and Methods: Branching-conditional and unconditional -Looping-jump statementCommand Line Arguments-Methods-Arrays-String-Structure-Enumerations. (9 Hours)
3) Oops
Concepts:
Classes-Constructors-Properties-Indexers-Inheritance-Polymorphism-InterfacesOperator Overloading-Delegates-Events-Errors-Exceptions. (9 Hours)
4) Application Development On .NET: Windows application-adding controls-event handling-MenusADO.NET-Components-OLEDB connection. Web based application-Web forms-Server controls.
(9 Hours)
5) Design Using ASP.NET: Master Page-Teams-Skins,Css-Custom Controls-Data Source ,List, Grid ViewSecurity Login Controls-Session And Cookies (9 Hours)
TEXT BOOKS:
1. E. Balagurusamy, Programming in C#, Tata McGraw-Hill, 2004. (Unit I, II)
2. J. Liberty, Programming C#, 2nd ed., OReilly, 2002. (Unit III, IV, V)
REFERENCES:
1. Herbert Schildt, The Complete Reference: C#, Tata McGraw-Hill, 2004.
2. Robinson et al, Professional C#, 2nd ed., Wrox Press, 2002.
3. Andrew Troelsen, C# and the .NET Platform, A! Press, 2003.
Date: 05 11 2013
Date:
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SYLLABUS
S.No.
SUB CODE
BBM 426
SUBJECT TITLE
Macro Economics
100
1) National Income: Methods of Measurement and significance of National Income. Social Accounting
Methods G.D.P., G.N.P., N.N.P. Assignment based on Current Economic Survey, Union Budget for the
Year. (7 Hours)
2) Value of Money , Theory of income and employment: Fishers Approach. Cambridge Approach.
Milton Freidmans Approach. Index Number simple and weighted Index number and their importance.
Theory of income and employment: Keynesian Income and Employment Theory. Unemployment and
Employment Ratio. (12 Hours)
3) Inflation and Business Cycles: Inflation causes, Types Demand Pull and Cost Push: Measures.
Trade Cycles Phases. Theories of Trade Cycle Hawtrey and Schumpter. Business Cycle and Price
Level. (7 Hours)
4) International Trade: Terms of Trade. Balance of Payment Disequilibrium Measures. Foreign
Exchange Concept Purchasing Power Parity Theory. Assignments based on External Trade Statistics.
(7 Hours)
5) Public Finance, Monetary and Fiscal Policy: Principles of Public Finance. Taxation Classification.
Public Expenditure Pecock Wiseman Theory. Public Debt Classification Burden of Public debt and
its repayment.
Monetary and Fiscal Policy: Monetary Policy Meaning, Objectives; Conflict and Co-ordination
among Objectives. Fiscal Policy Meaning; Objectives and Limitation. Budgetary Policy Meaning and
Classification. (12 Hours)
Books Recommended:
a) Macro Economics-Theory and Policy, D.N. Dwivedi, Publisher: Tata McGraw Hill
b) Macro Economics, Dr. K.R.Gupta, R.K. Mandal & Amita Gupta, Publisher:Atlantic Publishers.
c) Principles of Macro Economics, Rangarajan, Publisher: Tata McGraw Hill.
Date: 05 11 2013
Date:
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SYLLABUS
S.No.
SUB CODE
BBM 427
SUBJECT TITLE
Liner Trade II
100
1) Structure of the Containerized Liner Shipping industry, Liner Shipping Service Routes. Primary Routes:
Europe Asia, Transatlantic and Transpacific sectors. Secondary Routes: Europe Middle East , Far East
Middle East, South Asia Europe. (9 Hrs)
2) Generations of Container ships, their capacity and dimensions. Layout of a Container liner ship liner
agents relationship with shippers forwarders, NVOCCs and Logistics operators. Liner agency understand ship - husbandry and port agency elements in liner agency. (9 Hrs)
3) Types of containers, their dimensions, specifications and intended cargoes. Principles of Container
Stuffing and Stowage on board the vessel. Carriage of Goods by Sea. Act, Hague/Hague-Visby &
Hamburg Rules and the difference between them. Customs procedures Combined transport rules,
UNCTAD & International Chamber of Commerce. (9 Hrs)
4) Features of a Container port, Container Terminal Operations, Container tracking. Documentation aspects
of Containerized Liner shipping, FCL, LCL & CFS operations. Container storage and release systems
Electronic Data Interchange applications. Concept of containerization and its development into intermodal transportation, the need for and function of non-port depots Inland Container Depots (ICD).
Container Freight Stations, Feeder service, carrier/merchant haulage. (9 Hrs)
5) Customs Documentation: Export/Import procedures in Containerized Liner shipping Customs
documentation - Customs clearance of Import cargo - Salient features of Customs tariff, assessment of
duty, advance licensing, duty exemption guidelines - Export cargo documentation. (9 Hrs)
Assignment: A case study of Liner company operating container service PPT.
Reference Books:
a) Elements of Shipping, 8th Edition by Alan E. Branch.
b) Container and Multimodal Transport Management Dr. K.V. Hariharan
Date: 05 11 2013
Date:
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Rev 00 / 01.10.2012
SYLLABUS
S.No.
SUB CODE
BBM 511
SUBJECT TITLE
Shipping Business III
100
1) Introduction to Ship Management Practice: Services offered by Ship management companies,

Commercial Management, Technical Management, Crewing. (9 Hours)
2) Port Agency: Services offered by Port Agents, Charterers Agents, Organization of Port Agency. Salient
features of General Agency Agreement, Preparation of Statement of Facts, Laytime Calculation. (9 Hours)
3) Commercial Aspects of Port Management: Study of Port Tariff, Preparation of Proforma Marine
Disbursement. Need for using a multimodal transport, Concept of Port Connectivity, Role of ICD & CFS,
FTWZ, SEZ. (9 Hours)
4) Chartering Market Practice: Offer, Counter offer, Negotiations, Finalization of Fixture, Explanation of
abbreviated fixture reports in simple language. (9 Hours)
5) Legal aspects Part 2: Sources of Law Precedent, Legislation; Law of Contracts Formation of
Contract, Contractual Terms, Doctrine of Frustration of Contract, Remedies for Breach of Contract; Law
of Tort Negligence, Misrepresentation, Remedies in Tort, Contributory Negligence, Vicarious Liability.
(9 Hours)
Text Book:
Reference Books:
b)
c)
d)
e)
Business & Law for the Shipmaster, F.N.Hopkins, Publisher: Brown, Son & Ferguson Ltd
Date: 05 11 2013
Date:
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SYLLABUS
S.No.
SUB CODE
BBM 512
SUBJECT TITLE
Project I (Functional)
100
During the fifth semester, each student shall undertake a project to be pursued by him/her under the supervision of a
guide appointed by the Department of Management Studies. The project shall be submitted by the students on or before
the last week of November. Project course shall carry 100 marks comprising of continuous assessment by the guide (30
marks), evaluation by an external examiner appointed by university (50 marks) and viva voce by a panel comprising of
an external examiner and internal examiner (20 marks).
Guidelines for preparing a project report
1. Criteria for selecting the topic for project report: Project can be on any undertaken on any of major functional
areas viz., Marketing, Finance, Human Resource Management, Operations/Production Management and
Information Technology.
2. Preparation of project report:
(a)
Title of project work: This should convey general issues that interest you. The title should not be
generic in nature and should imply that the work is being made to be able to make certain
conclusions.
(b)
Objectives: Objectives of the report should be clearly mentioned.
(c)
Methodology: Students should specify the methodology that they are going to adopt to carry out
the project. The project report can be either based on primary data collection methods or secondary
data collection methods. If primary data will be used then questionnaires, charts, diagrams etc.,
should be employed. In case of secondary data, literature review of already existing literature on the
related topics should be given prime importance.
(d)
Format of report for submission
The full content of the report must be hard bound together so that the pages cannot be
removed/replaced.
The cover of the report must contain title, name of the candidate, name of the programme and
the year of submission.
Text pages should be printed on one side of the paper, preferably with 1.5 line spacing, and
page numbers at the bottom of each page.
Each chapter should start from a new page.
Separate index sheets should be used for all chapters.
The project report must be around 50 - 100 pages.
The project report should contain the following parts.
a) Title page
b) Certificate from the Guide
c) Acknowledgements
d) Executive Summary
e) Table of contents
f) List of abbreviations used in the report
g) List of illustration and tables
h) Main text(Chapters)
i) Reference material-appendices, glossary, references,
j) bibliography
Date: 05 11 2013
Date:
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SYLLABUS
S.No.
SUB CODE
BBM 513
SUBJECT TITLE
Entrepreneurship
100
1) Entrepreneurship: Definitions and Structure, The Entrepreneurial Culture, The Concept of

Entrepreneurship, Classification and Types of Entrepreneurs, Entrepreneurial Traits and Motivation, ,
Entrepreneur Vs. Salaried people (10 Hours)
2) Setting up a Small Industry & Problems of Entrepreneurship: Steps for Starting a Small Industry,
Selection of Types of Organization, Incentives and Subsidies, Problems of Entrepreneurship, Sickness in
Small-scale Industries - Reasons and Remedies, Importance of SME to our Economy. (10 Hours)
3) Project Management: Concept of Projects and Classification, Project Report, Project Appraisal, Factory
location and Layout , Institutions in Aid of Entrepreneurs. Development of Women Entrepreneurs.
(9 Hours)
4) Financial Analysis & Sources of Finance: Financial Appraisal, Break-Even Analysis, Profitability
Analysis, Sources of Development Finance, Project Financing, Institutional Finance to Entrepreneurs,
(9 Hours)
5) Marketing Channel: Methods of Marketing, Marketing Channels, Marketing Institutions and Assistance,
Setting Quality Standards. (7 Hours)
Text Book
1) Dynamics of Entrepreneurial Development and Management, Vasant Desai, Publisher: Himalayan
Book Company
Reference Books:
1) Entrepreneur Development, Gupta & Srinivasan, Publisher: Pearson
2) Entrepreneurship Development and Management, Dr. A.K. Singh, Publisher: Laxmi Publications
3) Entrepreneurial Development, S. S. Khanka, Publisher: S. Chand
Date: 05 11 2013
Date:
Controlled Copy
Rev 00 / 01.10.2012
SYLLABUS
S.No.
SUB CODE
BBM 514
SUBJECT TITLE
Language Proficiency Lab
100
1) Common errors in English: Typical grammatical errors in English proximity, plural forms (news,
politics, means, etc.), subject verb agreement, articles. Correct usage and identification of errors. (5 Hours)
2) Restructuring passages & Summarizing passages: Recognizing and arranging in logical order a group
sentences to make a coherent passage. Summarizing passages prcis writing, Compression of words and
ideas, restating in a shortened form the main ideas and points of a passage. (10 Hours)
3) Vocabulary and Sentence Completion: Words often confused or misused Word families, synonyms and
antonyms. Selecting and using the appropriate words or phrases in the given context to complete the
sentence. (10 Hours)
4) Notions and conventions of usage: Ability, intention, obligation and necessity, determination and
willingness, comparison and contrast, concession, cause and reason, conditions. Idioms and phrases.
(8 Hours)
5) Writing at length and Group Activities: Writing paragraphs and essays. Group Activities - Participative
group activities emphasizing communication skills. (12 Hours)
Text Book:
1) Business Communication,K.Sundar,A. Kumara Raj, Publisher: Vijay Nicole Imprints Pvt Ltd
Reference Books:
1) Business Communication Today,11th edition,Courtland L. Bovee, John V. Thill, Barbara E.
2) Excellence In Business Communication,6th Edition,John Thill, Courtland L. Bovee, Publisher:
Prentice Hall
3) Essentials of Business Communication,9th edition,Mary Ellen Guffey, Publisher: South-Western
Educational
Date: 05 11 2013
Date:
Controlled Copy
Rev 00 / 01.10.2012
SYLLABUS
S.No.
SUB CODE
BBM 515
SUBJECT TITLE
Database Management Systems
100
1) DBMS Definition, Characteristics of DBMS ,Application and advantages of DBMS,Instances , Schemas

and Database States, Three Levels of Architecture , DataIndependence, DBMS languages, Data
Dictionary, Database Users, Data Administrators. (9 hours)
2) Data Models, types and their comparison, Entity Relationship Model, Entity Types, EntitySets, Attributes
and its types, Keys, E-R Diagram, Data Integrity-RDBMS Concept, Components and Codds rules.
(9 hours)
3) Relational Algebra (selection, projection, union, intersection, Cartesian product, Differenttypes of join like
theta join, equi-join, natural join, outer join),Functional Dependencies, Good & Bad Decomposition,
Anomalies as a database. (9 hours)
4) Introduction to SQL, DDL, DML, and DCL statements, Creating Tables, Adding Constraints, Altering
Tables, Update, Insert, Delete & various Form of SELECT- Simple,Using Special Operators for Data
Access. Aggregate functions, Joining Multiple Tables(Equi Joins),Joining a Table to itself (self Joins)
Functions. (9 hours)
5) Introduction to PL/SQL (blocks of PL/SQL, Variables, constants), Control StructureIntroduction to Stored
Procedures, Functions , Cursor and Triggers. (9 hours)
Text Book:
1. Elmasri & Navathe, Fundamentals of Database systems, Addison &Weisely, NewDelhi.
Reference Books:
1. H. F. Korth& A. Silverschatz, Database Concepts, Tata McGraw Hill, New Delhi
2. C. J. Date, Database Systems, Prentice Hall of India, New Delhi.

3. Ivan Bayross, SQL,PL/SQL, The programming language of Oracle.
Date: 05 11 2013
Date:
Controlled Copy
Rev 00 / 01.10.2012
SYLLABUS
S.No.
SUB CODE
BBM 516
SUBJECT TITLE
Total Quality Management
100
1) Quality - concept, need and evolution of Quality Management, quality masters ( Deming, Juran, Crosby,
Ishikawa, Taguchi, Feignbaum). Quality Management System - ISO 9001(2000) Standard, Quality Audit.
(9 hours)
2) Total Quality Management (TQM) - concept, features, need for TQM, Cost of quality, Kaizen, Kyodo,
PDCA Cycle, 7 QC Tools, 5s Concept, Quality Circle. (9 hours)
3) Product Quality Designing - Quality Function Deployment (QFD), Value Analysis, Failure Mode and
Effect Analysis (FMEA), Fault Tree Analysis. (9 hours)
4) Control of Process Quality Quality Control and Assurance, Statistical Process Control, Zero Defect
Programme, Total Productive Maintenance (TPM), Six Sigma, Flexible Manufacturing System (FMS). (9
hours)
5) Quality Models - CII Model for TQM, Malcolm Baldrige Quality Model. Introduction to Re-engineering
& Benchmarking. (9 hours)
Recommended Books:
a)
b)
c)
d)
e)
Janikiraman.B, Gopal.R.K., Total Quality Management, PHI Publishers

D.A Garvin : Managing Quality, The Free Press.
Evan J.R., Total Quality Management, Excel Book.
K.Maitra & S K Ghosh : Total Quality Management, OPH
B.L. Hansan & P.M. Ghare : Quality Control & Application, Prentice Hall of India.
Date: 05 11 2013
Date:
Controlled Copy
Rev 00 / 01.10.2012
SYLLABUS
S.No.
SUB CODE
BBM 517
SUBJECT TITLE
Logistics and Supply Chain Management
100
1) Overview of Logistics: Nature and Concepts of Logistics, understanding of product and product cost,
Logistics process in India, Growing Importance of Logistics Management, Strategic Logistics Planning
Process, Components of Logistics Management, and Functions of Logistics Management. (9 Hours)
2) Supply Chain Management: Supply Chain definition, supply chain partners for domestic and
international trade, Effectiveness and Indian Infrastructure, Framework for Supply Chain Solution,
Outsourcing and 3PLs, Fourth-party Logistics (4PLs), Bullwhip Effect and Supply Chain, Supply Chain
Relationships. (9 Hours)
3) Elements of Logistics and Supply Chain Management (LSCM): Nature and Components of Demand
Forecasting, Effective Forecasting Process and Forecasting Techniques. Budget preparations, drivers of
supply chain, integration of drivers of supply chain and process (9 Hours)
4) Inventory, Warehousing and Distribution Centers: Concept and Types of Inventory, Functions of
Inventory in LSCM, Elements of Inventory Costs, Inventory Management, purchasing process vendor
development outsourcing - warehouse types of warehouse warehouse design and stacking packaging statutory rules regarding transport, warehouse, packaging. (9 Hours)
5) Logistics Administration: Trends of LSCM, who is LSP, 3PL, role definition in domestic and
international trade, logistics process of offering, operations and billing- customer retention- key
performance measures. (9 Hours)
Text Book:
a) Text book of Logistics and Supply Chain Management, D.K. Agrawal, Publisher: Macmillan
India Limited
Books Recommended:
a) Logistics and Supply Chain Management: Cases and Concepts, Raghuram, G, Publisher:
Macmillan Publisher
b) Supply Chain Logistics Management, Donald Bowersox, David Closs, M. Bixby Cooper,
Publisher: Tata Mcgraw Hill Education
Date: 05 11 2013
Date:
Controlled Copy
Rev 00 / 01.10.2012
SYLLABUS
S.No.
SUB CODE
BBM 621
SUBJECT TITLE
Business Ethics
100
1) Ethics and Business: Business Ethics and its issues, Applying Ethics to corporate organizations.
Morality: characteristics of moral standards, Moral Development and moral reasoning, Moral
Responsibility. (7 Hours)
2) Ethical Principles in Business: Utilitarianism: Weighing social costs and benefits, Traditional
Utilitarianism. Rights and Duties: Moral rights, Negative and Positive Rights, Contractual Rights and
Duties. Justice and Fairness: Types of Justice, Justice as Fairness Theory by Rawl. Work Ethics.
(8 Hours)
3) Ethics in the market place, Ethics of consumer protection and marketing : Perfect Competition,
Monopoly, Oligopoly. Free Markets & Rights, Free Markets & Utility, Free Trade & Utility. The Ethics
of consumer protection and marketing: Markets and consumer protection, Due care theory, Business
firms duties to consumers, Advertising ethics, Consumer privacy. (10 hours)
4) Corporate Social Responsibility, Ethics and Environment: Need for Social responsibilities,
Responsibility of business towards society, Organizations social responsibility, Ethics, Values &
Business, Ethics in Management. Ethics and Environment: The dimensions of pollution and resource
depletion Air Pollution, Water Pollution, Land Pollution. The ethics of conserving depletable resources
Rights of Future Generations, Justice of future generations. (10 Hours)
5) The Individual in the Organisation: Rational Organization, Employees Obligations to the firm, Firms
duties to the employee, Employee rights. Ethics of Job Discrimination: Nature, forms of discrimination,
average income comparisons, desirable occupation comparisons. Discrimination: Utility, Rights, and
Justice, affirmative action as compensation. (10 Hours)
Books Recommended:
a) Business Ethics: Concepts and Cases, Manuel G. Velasquez, Publisher: Prentice Hall of India
b) Business Ethics: An Indian Perspective, Mishra Francis, Publisher: Tata McGraw Hill
c) Business Ethics & Corporate Goverance, Ghosh, Publisher: Tata Mc-Graw Hill
.
Date: 05 11 2013
Date:
Controlled Copy
Rev 00 / 01.10.2012
SYLLABUS
S.No.
SUB CODE
BBM 622
SUBJECT TITLE
Project II (Shipping)
12
100
During the Sixth semester, each student shall undertake a project to be pursued by him/her under the supervision of a
guide appointed by the Department of Management Studies. The project shall be submitted by the students on or before
the last week of April. Project course shall carry 100 marks comprising of continuous assessment by the guide (30
marks), evaluation by an external examiner appointed by university (50 marks) and viva voce by a panel comprising of
an external examiner and internal examiner (20 marks).
Guidelines for preparing a project report

3. Criteria for selecting the topic for project report: Project can be on any undertaken on any of shipping areas viz.,
Liner Trade, Ship Agency, Ship Management, Freight Forwarding, Logistics, etc.
4. Preparation of project report:
(a)
Title of project work: This should convey general issues that interest you. The title should not be
generic in nature and should imply that the work is being made to be able to make certain
conclusions.
(b)
Objectives: Objectives of the report should be clearly mentioned.
(c)
Methodology: Students should specify the methodology that they are going to adopt to carry out
the project. The project report can be either based on primary data collection methods or secondary
data collection methods. The primary data may be collected through questionnaires, observations,
interviews, surveys etc. The secondary data may be collected from the existing sources on the
related topic.
(d)
Format of report for submission
The full content of the report must be hard bound together so that the pages cannot be
removed/replaced.
The cover of the report must contain title, name of the candidate, name of the programme and
the year of submission.
Text pages should be printed on one side of the paper, preferably with double line spacing,
Arial / Times New Roman font face with the font size of 12 and the page numbers must be
specified at the bottom centre of each page.
Each chapter should start from a new page.
Separate index sheets should be used for all chapters.
The project report must be between 50 and 100 pages.
The project report should contain the following parts.
k) Title page
l) Certificate from the Guide
m) Acknowledgement
n) Table of contents
o) List of Tables
p) List of Graphs and Charts
q) List of abbreviations used in the report
r) Executive Summary (Abstract)
s) Chapters
t) Reference material-appendices, glossary, references, bibliography
Date: 05 11 2013
Date:
Controlled Copy
Rev 00 / 01.10.2012
SYLLABUS
S.No.
SUB CODE
BBM 623
SUBJECT TITLE
Business Planning & Budgeting
100
1. Business Plan: Meaning and Significance, Features of a good business plan. Analysing the environment PEST Analysis. The process of writing a business plan- layout and style. Sources of InformationInternet, government sources and statistics, offline research resources, Library, Trade and industries
association, market research and surveys (9 Hours)
2. Developing a business plan: Components of business plan- The Executive Summary- Company
Description, Legal establishment, Vision and Mission, Start-up plans, Community Involvement & Social
Responsibility, Milestones & Exit Plan (9 Hours)
3. Industry Analysis: Industry Trends Contribution to economic growth and GDP, Cost of ProductionManufacturing Process, Technology adopted, logistics and Supply chain, Government support- incentives
and subsidies. (9 Hours)
4. Market Analysis- Market Research- ExploratoryCum-Desk Research (EDR- Detailed Market Research
(DMR), Field Interviews, Analysis of Information, Identifying the Target Market, Market Demand,
Developing suitable Marketing Plan & Sales Strategies. Strategic Position & Risk Assessment.
(9
Hours)
5. Financial Analysis: Key Financial Indicators- Break-even Analysis, Projected Profit and Loss account,
Projected Cash Flow and Fund Flow Statements, Projected Balance Sheet, Business Ratios, Assessment
of Working Capital Requirement, Budgets- Types of Budgets, Preparation of Flexible and fixed Budgets.
(9 Hours)
Text Book
a) The Successful business Plan Secrets & Strategies, Rhonda Abrams, Publisher: Prentice Hall of India
Books Recommended:
a) Entrepreneurial Development, C.B.Gupta & N.P. Srinivasan, Publisher: Pearson
b) Elements of Financial Management, Dr.S.N.Maheswari, Publisher: Sultan Chand & co
Date: 05 11 2013
Date:
Controlled Copy
Rev 00 / 01.10.2012
SYLLABUS
S.No.
SUB CODE
BBM 624
SUBJECT TITLE
Personal Growth Skills
100
1) Personality Development: The concept personality - Dimensions of personality - Significance of

personality development to the career. Personality Types: Introduction to Enneagram - Personality types
according to Enneagram. The concept of success and failure: Concept of success - Hurdles in achieving
success - Overcoming hurdles - Factors responsible for success - Concept of failure - Causes of failure Do's and Donts regarding success and failure. (8 Hours)
2) Attitude: Concept of attitude - Significance of attitude - Factors affecting attitudes - Advantages of
Positive attitude - Disadvantages of Negative attitude - Ways to develop positive attitude - Difference
between personalities having positive and negative attitude. (8 Hours)
3) Motivation: Concept of motivation - Significance of motivation - Internal and external motives Importance of self motivation - Factors leading to demotivation. Self-esteem: Definition of self-esteem Symptoms of self-esteem - Advantages of self-esteem - Ways to develop positive self-esteem - Symptoms
of Low self-esteem - Personality having low self esteem. (10 Hours)
4) Interpersonal skills and Conflict Management: Ego States - Transactional Analysis - Concept of
Assertiveness - Assertiveness in Interpersonal Relations. Concept of Conflict Management - Causes of
Conflict - Strategies for resolution. (8 Hours)
5) Impression Management: Concept of Impression Management - The Self-presentational Motive - First
and Lasting Impressions - Physical Appearance; Body Language; Voice; Communication Style Worrying about Impressions. Goal-Setting: Concept of goal-setting - Importance of goals - Dream Vs
Goal - Why goal-setting fails? - SMART (Specific, Measurable, Achievable, Realistic, Time-bound) goals
- Art of prioritization - Do's and Donts about goals. (10 Hours)
Books Recommended:
a) Business Communication, K. K. Sinha, Publisher: Galgotia Publishing
b) Media and Communication Management, C. S. Rayudu, Publisher: Himalaya Publishing.
c) Essentials of Business Communication, Rajendra Pal and J. S. Korlhalli, Publisher: Sultan Chand &
Sons
d) Communicate to Win, Richard Denny, Publisher: Kogan Page India Private Limited
e) You Can Win, Shiv Khera, Publisher: Macmillan India Limited
Date: 05 11 2013
Date:
Controlled Copy
Rev 00 / 01.10.2012
SYLLABUS
S.No.
SUB CODE
BBM 626
SUBJECT TITLE
Shipping Business IV
100
1) Developments in International Seaborne Trade: World seaborne trade, Emerging trends in

international shipping, Structure of the world fleet, Ownership of the world fleet. Registration of ships,
Shipbuilding, demolition and vessel supply, Freight rates, Port and multimodal transport developments.
(9 Hours)
2) Economics of Sea Transport: Economies of scale and its application in shipping, Fuel economy and
Bunker management, Economics of manning, Economics of Port location. (9 Hours)
3) Legal aspects Part 3: Charter Parties: Freight, Liens, Cesser Clause, Demurrage and Damages for
Detention, Notice of Readiness, Port and Berth Charter parties, Hire / Off-hire, Anti-technicality clause,
Delivery / Redelivery, Final voyage. Salvage Convention, Collision Regulations, MARPOL Convention.
(9 Hours)
4) Introduction to Marine Insurance: Hull and Machinery Insurance, P & I Insurance, Intermediaries
cover, Procedure for claims handling. (9 Hours)
5) Principles of Air Cargo & Shipping organization in detail: Similarities & Differences in the handling
of Cargo by Sea vs by Air, Procedure for handling air cargo. Shipping organization in detail: IMO Role
& Functions, Working of various organizations within IMO, FIATA, FFFAI Role & functions.
(9 Hours)
Text Book:
Reference Books:
a)
b)
c)
d)
e)
Review of Maritime Transport, 2013 edition, UNCTAD.

Business & Law for the Shipmaster, F.N.Hopkins, Publisher: Brown, Son & Ferguson Ltd
Date: 05 11 2013
Date:
Controlled Copy
Rev 00 / 01.10.2012
SYLLABUS
S.No.
SUB CODE
BBM 627
SUBJECT TITLE
Liner Trade III
100
1) Sea - Air Operations & Air Freight Forwarding: Salient features of air freight - Advantages and
limitations of air freight - Documentation requirements - Operational aspects of Air freight forwarding
Unit Load Devices s, Chartered Aircrafts - Marketing of Air cargo forwarding services - Pricing
practices - Role of IATA - Documentation aspects of AWB - Case study of a Sea Air cargo operation
involving a container liner service. (9 Hrs)
2) Handling of Refrigerated Cargo & Dangerous Cargo: Different types of liner cargoes transported
under controlled temperatures - Reefer container operations - cool chain logistics - IMO classes,
MSDS Documentation, DG cargo approval process, Precautions to be followed. (9 Hrs)
3) Study of Liner Tariff: Liner pricing objectives viz. maximising contribution, revenue or market share,
marginal pricing of vacant capacity - Formal tariff structures - Charges other than freight including
terminal handling, LCL charges, container demurrage. Container Leasing: Analysis of the advantages
of container owning-versus-leasing. - Container inter-change procedures, tracking and control systems
- Container interchange (grey box) concepts. (9 Hrs)
4) Overview of NVOCC Operations: Analysis of the NVOCC business model, Case studies of prominent
NVOCC operators. Economic trends: Economies of scale, market share, balancing supply and
demand, capacity management. Conference, alliance & consortia, voyage estimation of a containerized
liner voyage, Calculation of Revenues and Expenses of a Liner Agent. (9 Hrs)
5) Liner Service Profiles and Liner Shipping Connectivity Index: Development of Liner Service profiles
for two markets India & Dubai, Establishment of Liner Shipping connectivity Index for India. An
introduction to Quality Management System. (9 Hrs)
BOOKS :
a)
b)
c)
d)
e)
f)
Elements of Shipping, 8th Edition by Alan E. Branch.

Container and Multimodal Transport Management Dr. K.V. Hariharan
UNCTAD Review Of Maritime Transport
DYNA Liner Trade
ALPHALINER Review
Fairplay International Shipping Journal
Date: 05 11 2013
Date:
Controlled Copy
Rev 00 / 01.10.2012

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Introduction to Maritime Business

Elements of shipping, Alan Branch, Publisher: Sterling/ Routledge

Note: 20% Numerical Problems and 80% Theory

Document Approved in Academic Council held on

1) Nature of Management: Definition and importance of management, Functions & Process of

Principles of Management, P.N.Tripathi, Publisher: Tata Mcgraw Hill

Document Prepared in Board of Studies held on

Document Approved in Academic Council held on

1) Introduction to Business Communication - Basic principles of effective communication - factors

Document Prepared in Board of Studies held on

Document Approved in Academic Council held on

1) Introduction to Accounting: Financial Accounting Definition Accounting Principles Concepts and

Management Accounting, R.S.N.Pillai and Bhagavathi, Publisher:. S.Chand & Co

Note: 80% Numerical Problems and 20% Theory

Document Prepared in Board of Studies held on

Document Approved in Academic Council held on

Quantitative Methods and Operations Research

Note: 80% Numerical Problems and 20% Theory

Document Approved in Academic Council held on

1. Introduction to Marketing Management: Marketing philosophies Importance of marketing, Functions

Document Prepared in Board of Studies held on

Document Approved in Academic Council held on

1) Computer basics: Importance of Computers, Characteristics of Computers, Classification of Computers,

Document Prepared in Board of Studies held on

Document Approved in Academic Council held on

Introduction to International Trade

Document Prepared in Board of Studies held on

Document Approved in Academic Council held on

Business and Maritime Economics

Note: 20% Numerical Problems and 80% Theory

Document Prepared in Board of Studies held on

Document Approved in Academic Council held on

1) Introduction to Research Methodology: Objectives of Research, Research Process, Criteria of Good

Document Approved in Academic Council held on

Document Prepared in Board of Studies held on

Document Approved in Academic Council held on

Document Prepared in Board of Studies held on

Document Approved in Academic Council held on

1) Introduction to strategic management: Definition of strategy, levels of strategy, types of strategy.

Document Prepared in Board of Studies held on

Document Approved in Academic Council held on

Document Approved in Academic Council held on

Management Information and Control Systems

Document Prepared in Board of Studies held on

Document Approved in Academic Council held on

Note: 70% Numerical Problems and 30% Theory

Document Prepared in Board of Studies held on

Document Approved in Academic Council held on

Note: 50% Case Analysis and 50% Theory

Document Prepared in Board of Studies held on

Document Approved in Academic Council held on

Note: 20% Numerical Problems and 80% Theory

Document Prepared in Board of Studies held on

Document Approved in Academic Council held on

Document Prepared in Board of Studies held on

Document Approved in Academic Council held on

Document Prepared in Board of Studies held on

Document Approved in Academic Council held on

1) Introduction to Marketing Research: Classification of Marketing Research, Marketing Research Industry,

4) Introduction to Advertising: Concept of Advertising, Classification of advertising, Setting the

Document Prepared in Board of Studies held on

Document Approved in Academic Council held on