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COMSATS Institute of Information Technology

Course Code: MGT 686

Seminars in Public & Business Policy
Group Project
Deadline for Submission by Students: As Assigned
Submission Location: By Hand to Course Facilitator at the time of Presentation
Viva of Individual Work Packages: Same day of Presentation
-----------------------------------------------------------------------------------------------------------------------The purpose of this assignment is to examine a topic or issue of interest to you from within the
framework of concepts that you have learned in this class. The goal of this assignment is to help make
this course more relevant to you.
You need to evaluate assigned Industries and companies by applying strategic management process.
You are required to submit a report on this topic that should not be more than 4500 words (+/- 10%).
Your report should be followed by the seminar in which each group shall present their evaluation in 20
min presentation. The following questions shall help you covering every aspect of strategic framework
and critical analysis:
1. Give a short account of the history of the company, and trace the evolution of its strategy. Try to
determine whether the strategic evolution of your company is the product of intended
strategies, emergent strategies, or some combination of the two?
2. Identify the mission and major goals of the company.
3. Do a preliminary analysis of the internal strengths and weaknesses of the company and the
opportunities and threats that it faces in its environment. On the basis of this analysis, identify
the strategies that you think the company should pursue.
4. Who is the CEO of the company? Evaluate the CEOs leadership capabilities.
5. Apply the Five Forces Model to the industry in which your company is based. What does this
model tell you about the nature of competition in the industry?
6. Are any changes taking place in the macro environment that might have an impact, positive or
negative, on the industry in which your company is based? If so, what are these changes, and
how might they affect the industry?
7. Identify any strategic groups that might exist in the industry. How does the intensity of
competition differ across these strategic groups?
8. How dynamic is the industry in which your company is based? Is there any evidence that
innovation is reshaping competition or has done so in the recent past?
9. In what stage of its life cycle is the industry in which your company is based? What are the
implications of this for the intensity of competition now and in the future?
10. Is your company part of an industry that is becoming more global? If so, what are the
implications of this change for competitive intensity?
11. Analyze the impact of national context as it pertains to the industry in which your company is
based. Does national context help or hinder your company in achieving a competitive advantage
in the global marketplace?
12. Identify whether your company has a competitive advantage or disadvantage in its primary

13. Evaluate your company against the four generic building blocks of competitive advantage:
efficiency, quality, innovation, and responsiveness to customers. How does this exercise help
you understand the performance of your company relative to its competitors?
14. What are the distinctive competencies of your company?
15. What roles have prior strategies played in shaping the distinctive competencies of your
16. What has been the role of luck?
17. Do the strategies your company is currently pursuing build on its distinctive competencies? Are
they an attempt to build new competencies?
18. What are the barriers to imitating the distinctive competencies of your company?
19. Is there any evidence that your company finds it difficult to adapt to changing industry
conditions? If so, why do you think this is the case?
20. How differentiated are the products or services of your company? What is the basis of their
differentiated appeal?
21. What is your companys strategy toward market segmentation? If it segments its market, on
what basis does it do so?
22. What distinctive competencies does your company have Is efficiency, quality, innovation,
responsiveness to customers, or a combination of these factors, the main driving force in your
23. What generic business model is your company pursuing? How has it formulated and
implemented a set of business-level strategies to pursue this business model?
24. What are the advantages and disadvantages associated with your companys choice of business
model and strategies?
25. Is your company a member of a strategic group in an industry? If so, which one?
26. How could you improve your companys business model and strategies to strengthen its
competitive advantage?
27. What new strategies would you advise your company to pursue to increase its competitive
28. For example, how should your company attempt to differentiate its products in the future, or
lower its cost structure?
29. On the basis of this analysis, do you think your company will be able to maintain its competitive
advantage in the future? Why or why not?
30. Are intellectual property rights important to your company? If so, what strategies is it adopting
to protect those rights? Is it doing enough?
31. What strategy is your company pursuing to compete globally? In your opinion, is this the correct
strategy, given cost pressures and pressures for local responsiveness?
32. What major foreign market does your company serve, and what mode has it used to enter this
market? Why is your company active in these markets and not others? What are the advantages
and disadvantages of using this mode? Might another mode be preferable?
33. Has your company ever pursued a horizontal integration strategy? What was the strategic
reason for pursuing this strategy?
34. How vertically integrated is your company? In what stages of the industry value-chain does it
35. Assess the potential for your company to increase profitability through vertical integration. In
reaching your assessment, also consider the bureaucratic costs of managing vertical integration.
36. On the basis of your assessment in question 3, do you think your company should (a) outsource
some operations that are currently performed in-house or (b) bring some operations in-house
that are currently outsourced? Justify your recommendations.

37. Is your company involved in any long-term cooperative relationships with suppliers or buyers? If
so, how are these relationships structured? Do you think that these relationships add value to
the company? Why?
38. Is there any potential for your company to enter into (additional) long-term cooperative
relationships with suppliers or buyers? If so, how might these relationships be structured?
39. Try to establish whether the governance mechanisms that operate in your company do a good
job of aligning the interests of top managers with those of stockholders.
40. Pick a major strategic decision made by your company in recent years, and try to think through
the ethical implications of that decision. In the light of your review, do you think that the
company acted correctly?
41. How large is the company as measured by the number of its employees? How many levels in the
hierarchy does it have from the top to the bottom? Based on these two measures and any other
information you may have, would you say your company operates with a relatively tall or flat
structure? Does your company have a centralized or decentralized approach to decision
42. What changes (if any) would you make to the way the company allocates authority and
43. Draw an organizational chart showing the primary way in which your company groups its
44. Based on this chart, decide what kind of structure (functional, product, or divisional) your
company is using.
45. Why did your company choose this structure? In what ways is it appropriate for its business
model? In what ways is it inappropriate?
46. What kind of integration or integration mechanisms does your company use?
47. What are the primary kinds of control systems your company is using? What kinds of behaviors
is the organization trying to (a) shape and (b) motivate through the use of these control
48. What role does the top management team play in creating the culture of your organization? Can
you identify the characteristic norms and values that describe the way people behave in your
organization? How does the design of the organizations structure affect its culture?
49. What are the sources of your companys distinctive competencies? Which functions are most
important to it? How does your company design its structure, control, and culture to enhance its
(a) efficiency, (b) quality, (c) innovativeness, and (d) responsiveness to customers?
50. How does it design its structure and control systems to strengthen its business model? For
example, what steps does it take to further cross-functional integration? Does it have a
functional, product, or matrix structure?
51. How does your companys culture support its business model? Can you determine any ways in
which its top management team influences its culture?
52. Based on this analysis, would you say your company is coordinating and motivating its people
and subunits effectively? Why or why not? What changes (if any) would you make to the way
your companys structure operates? What use could it make of restructuring or reengineering?
When you write the seminar paper, you should present your research and provide answers to the
questions listed above. However, please do not answer the questions as separately numbered items in
the paper, but rather as an integrated narrative organized into separate sections with section headings.
In other words, the final result should have the coherent logic and flow of a well-organized paper.

You are also required to make Work Packages on following Pattern that shall be part of Report:
Work Package (Name)
WP Leader:
WP Contributors:
(Name of Work)
Work Package Description:
Setup Work package covered the initial infrastructure requirement before the event started. It
covers the utilities required, installation of communication & infrastructure.
Work Packages components broken into tasks:
Deliverable & Time Scales:
We started the assignment on _________. WP Setup took 07 days from the confirmation of topic
and it finished on ___________as per initial planning/delayed.
Peer Evaluation :
Score out of 10
Name 3:

Following is the industry and companies for Groups

Oil & Gas
Personal Goods

Company 1
Attock Cement
Honda Atlas Cars
Murree Brewery
Unilever Foods
Colgate Palmolive
Bank Alfalah
Pakistan Tob.

Company 2
Fauji Cement
Indus Motor Co.
National Foods
Treet Corporation
NIB Bank Limited
Khyber Tob.

Good Luck

Company 3
Attock Petroleum
Bestway Cement
Pak Suzuki
Engro Foods Ltd.
Procter & Gamble
United Bank Ltd.
Philip & Morris

Group #
2 Option
3rd Option