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Financial Management

(Final Project)

Submitted To
Maam Huma Ayub

Submitted By
Mamoona Naz
Anum Javed
Sumra Arif
Anam Saleem
Tayyaba Gul Niazi
Zarqa Zareen

MBA III
6th February 2013

Company Introduction .......................................................................................................... 2


National Foods .................................................................................................................. 2
Founder's Philosophy .................................................................................................... 3
Vision And Mission:........................................................................................................ 4
Organizational Chart: .................................................................................................... 5
Financial Statements 2007-2012 ............................................................................................ 6
Dividend Distribution Policy Of National Foods ................................................................... 11
Company Financial statements Analysis .............................................................................. 11
Financial Ratio Analysis And their Comparison To The Industry ...................................... 12
Graphical Comparison Between Industry And National Foods: ................................... 14
Trend Analysis (2007 2012) ........................................................................................... 15
Horizontal analysis: ......................................................................................................16
Vertical analysis: ...........................................................................................................19
New Product Line................................................................................................................ 24
Nationals -- Canned Fruits............................................................................................... 24
Financial Forecast............................................................................................................ 25
Assumptions Underlying The Forecasting: ................................................................. 25
Project feasibility ............................................................................................................. 38
Incremental Cash Flows: ............................................................................................. 38
Net Present Value of The New Product:...................................................................... 40
Payback period: ........................................................................................................... 40
Conclusion ............................................................................................................................ 41

National Foods began its journey in 1970 as a Spice company, with a revolutionary
product that popularized the concept of having clean and healthy food. National foods
initiatives were, to make food that is hygienic, reduce time spent in the kitchen by
women, foster health and contribute towards personal attractiveness, so that people
who use National Foods products would be able to experience a more rewarding lifestyle.
This was long before the phrase 'Corporate Mission' had even been invented.
However, the founder's philosophy remained unchanged over time. Even if their
language, and the notion of only women doing the housework, have become outdated, in
this age of rapidly changing lifestyles, fuelled by the rampant development of technology;
consumers are compelled to alter their eating habits. National Foods responds to this
challenge of developing innovative food products based on convenience and quick
preparation in line with modern lifestyles and yet retains traditional values through its
diverse collection of food products.
In a history that now crosses three decades, National Foods' success has been
influenced by the major events of the day i.e. economic boom, depression, wars,
changing consumer lifestyles and technological advancements. Even after three decades
the company's focal point still remains on customer's needs through product
development in line with the changing market trends.

National Foods must focus on customer's needs and serve them with quality
products at affordable prices at their doorsteps.
Our products must be pure and conform to international standards.
Our research must continuously produce new adventurous products scientifically
tested, hygienically produced in safe and attractive packaging.
We must create environment in our offices and factories where talents are groomed
and have opportunity to advance in their careers.
We must prove to be recognized as good corporate citizens, support good causescharity and bear fair share of taxes.
Reserves must be built, new factories created, sound profits made and fair dividend
paid to our stock holders through building a reliable brand.
National Foods Ltd. must get itself recognized as leader in Pakistan and abroad.
With the help of almighty God, the company can achieve its targets in years to come.

There is no written policy for the distribution of the dividends among the shareholders.
The board itself decides about the dividend payout ratio at the end of each 3rd quarter.
The ratio varies from year to year as varies the net income of the company. For the FY2012
the dividend was Rs. 6 per share of Rs. 10, for the FY 2011 it was Rs. 2.5 per share of Rs. 10.
The dividend growth over five year is 86.40%. The company is rated among those who
value their shareholders by giving them a share in what they earn. National food ltd. from
its inception has never discouraged the shareholders, if they ever had decreased the POR
it only meant for a better future of the company to retain earning and self-finance its
projects.
Company has always distributed its wealth into the people it works for. The
biggest chunk goes to the Government, then employees and after them shareholders.

2010

2011

11.42%

8.20%

26.90%

50.19%

32.09%

6.11%

51.80%

13.00%
0.10%

0.19%

2012
7.10%

29.90%

58.60%

4.00%
0.40%

To Government

To Society

To Company

To Employees

To Providers of Capital

Current ratio

Quick ratio/acid test


ratio

Debt to sale ratio


(Debtor collection
period)

COGS/Sales ratio

Inventory turnover

Asset turnover

1.23

0.18

5.21

71.49

3.19

1.93

Good because company has

0.97 more assets to support liabilities


0.16

Good because company has


more quick assets to support
Liabilities

2.02

poor because company is less


efficient and taking time in
collecting its debt

72.61

Good as less cost is incurred to


generate sales as compared to
industry

6.89

Good because stock is being


efficiently and quickly used to
generate sales quickly

2.03

Good as less sales are being


used to generate more sales as
compare to industry
At edge because company has
just 0.1 less equity to support
debt

Debt/equity ratio

2.09

2.10

Net profit margin

6.55%

10.98%

Poor because of quite less profit


is generated by company

Return on asset

10

Return on equity

11

Financial expense to
sales

12

Return on capital
employed

13

Dividend cover ratio

14

Interest coverage
ratio

15

Operating cash flow


to debt ratio

16

Earnings per share

17

Breakup
Value(Rs/share)(ord.
shares)

18

Fixed assets turnover

13.09%

43.46%

2.28

25.30%

Poor because less return is


generated from assets as
compare to industry

75.75%

Poor as company is generating


less profit with the money
shareholders have invested.

1.30

35.75%

50.00%

2.29

1.53

5.08%

11.05%

0.22%

0.27%

5.72

54.09

22.27

106.49

7.00

Poor because company is


incurring more financial
expenses against sales
Poor because company is
getting less return generated
from capital as compare to
company
Good as company's earnings
over the dividend paid to
shareholders is more than
industry
Poor because less secure the
lender is in respect of periodical
interest.
Poor because Company is less
able to cover total debt with its
yearly cash flow from
operations
Poor because company is
allocating less profit to each
outstanding share of common
stock
Poor because the market value
of all the individual parts of a
company is less, if the company
was to be broken up and the
individual parts operated
independently.

Poor because fixed assets of


3.94 company are turned to generate
sales than industry.

*Due to the unavailability of the industry data pertaining to the year 2012, we have used
2011s information for the above comparison.

Debt Management

Profitabilty Analysis

12.00

80.00%

10.00

60.00%

8.00

40.00%

6.00

20.00%

4.00

0.00%

2.00
0.00
Debt
ratio

TIE

Debt
Equity
Ratio

National Foods

National Foods

Industry

Industry

Liquidity Analysis

Asset Management
7.00

1.4

6.00

1.2

5.00

4.00

0.8

3.00

0.6

2.00

0.4

1.00
0.00

0.2
0

National Foods
Current ratio

Quick
ratio/acid
test ratio

National Foods
Industry

Industry

The NFL is not able to cope up the industrial benchmark of TIE that can probe the
creditors about their financial charges, however NFLs debt ratio is equal to that of the
industry which means that it is keeping assets as much as the industry requires in relation
to the liabilities. Debt equity ratio for NFL equals to that of the industry, the capital
structure NFL that NFL is following prevails in the whole industry.

The returns of the industry on equity, assets, and the capital employed is quite
high as that of the NFL, that shows that the company is not utilizing its resources very
well as they are equal to that of the industry as seen in debt ratio, and debt to equity
ratio, but still company is unable to generate profit as the industry is generating.

The company is far more liquid than the industry, but when seen closely through
quick ratio we find that this vast difference in liquidity is due to the inventory that the
company is keeping with it. The NFL has high levels of inventory that is not favorable as it
increases the need for financing that is not justifiable in this case.

The company is utilizing its assets to the optimal level as the turnover on fixed
asset is higher than that of the industry, but due to high inventory levels the company is
unable to increase the turnover on inventory. If we see the total asset turnover of the
industry and the company they are with much less difference, as high inventory level was
taking the company down and high turnover on the fixed asset was taking it up, when we
see inventory and fixed assets collectively in the form of the total assets the company
come near to the industry but it could have been better if the stock keeping would have
been low in the company.

Sales

29.85

22.96

19.45

22.76

28.06

29.38

Cost of goods sold

22.55

24.79

20.17

26.78

31.98

23.28

Gross profit

48.16

18.61

17.75

14.30

20.54

43.01

Admin cost

13.33

9.76

9.33

15.38

42.86

24.66

Distribution cost

33.97

-2.64

36.64

16.84

10.89

40.82

Operating expenses

130.30

94.12

-15.00

11.11

-5.26

111.11

Financial charges

-43.65

27.27

13.79

55.36

69.70

32.00

Other income

258.33

-47.83

35.29

-22.73

-26.67

328.57

Profit before tax

131.86

125.63

-27.60

-5.56

22.51

78.50

93.13

79.45

-9.88

5.19

24.19

72.22

153.91

164.37

-37.86

-10.83

21.71

81.69

Taxation
Profit after tax

Sales

From 2007 to 2010 the sales growth has increased on a decreasing trend but from 2011 it is
showing increasing trend which is strong sign for the companys development. On an
average companys sales growth rate is 25.41% which is strong and consistent growth rate
but to grow upward and ahead from 2012 growth rate of 29.85%, it has to increase sales.
Cost of Goods sold:

CGS of the company is fluctuating over time showing increasing and decreasing trend on
an average of 24.925% of six years so, the company needs to cut down cost of goods sold.
Gross profit:

Gross profit is also fluctuating but in 2012 it shows drastic increase in Gross Profit of
48.16%. On an average growth rate is 27.06% of six years. But its need to be increase by
increasing sales and decreasing cost of goods sold.
Operating expenses:

Administration, distribution and other operating expenses has been increased over time
and fluctuating a lot which is a risk for the company in future.
Finance charges:

Finance charges are fluctuating inconsistently over six years but in 2012 it decreased at
(43.65%) which is a good and positive point of company.
Net profit:

Net earnings of National foods on an average of six years are 74.785% which is not
compatible to 2012 earning that is 153.91. Even though, due to drastic increase of Net
profit in 2012, future trends are positive.

ASSETS
Fixed Assets
other Noncurrent
Assets
Current Assets
Total current Assets

Total Assets
LIABILITIES & EQUITY
Issued subscribed & paid
up capital

21.46

-4.51

26.15

1.88

28.63

34.05

45

-20

25

33.33

50

6.53

11.79

56.69

6.79

60.14

15.77

10.69

6.73

45.72

5.04

46.93

22.83

28.32

38.68

6.67

11.5 26.87

24.06

25.08

501.82

27.91

Retained earnings

94.49

54.88

1.23

-29.72

41.85

59.31

Share capital And


Reserves

52.06

24.26

13.28

26.94

40.22

48.99

Long Term Obligations

-57.87

139.62

-24.29

-28.93

1.55

-5.83

Current Liabilities and


provisions

-1.67

-8.11

75.58

0.58

64.91

21.75

28.32

38.68

6.67

11.5 26.87

24.06

Total Shareholder's equity


& liabilities

Current assets:

On an average of six years current assets growth is 26.285% but with high fluctuations. In
2012, 6.53% is depicting low current assets which are a risk for a company. Company is not
so liquid which will affect future.
Fixed Assets:

Fixed assets has been increased in 2012 to meet the increase in sales in 2012, this cost is
not in favor of company due to cost incurred.
Current Liabilities:

Liabilities are showing negative growth rate means it has overcome its current liabilities
which is strength of a company.
Equity and long term liabilities:

National foods have overcome its liabilities and have a balanced trend of equity which is a
positive sign for the company with future prospect.

100

100

100

100

100

100

Cost of goods sold

67.47

71.49

70.45

70.02

67.80

65.79

Gross profit

32.53

28.51

29.55

29.98

32.20

34.21

Admin cost

2.85

3.26

3.65

3.99

4.25

3.81

16.56

16.05

20.27

17.72

18.61

21.50

Operating expenses

1,06

0.6

0.38

0.53

0.59

0.79

Financial charges

0.99

2.28

2.20

2.31

1.83

1.38

Other income

0.60

0.22

0.51

0.45

0.72

1.26

11.68

6.54

3.56

5.88

7.64

7.99

Taxation

3.53

2.37

1.63

2.15

2.51

2.59

Profit after tax

8.15

4.17

1.93

3.72

5.13

5.40

Sales

Distribution cost

Profit before tax

Vertical Analysis (% of Sales)


2007
2008
2009
2010
2011
2012
0
50
100
150
Cost of goods sold

Gross profit

Admin cost

Distribution cost

Operating expenses

Financial charges

Other income

Profit before tax

Taxation

Profit after tax

By looking at the vertical analysis it can be said with evidence that

The company has succeeded in lowering its cost of goods sold as it is now making up a
lesser portion of sales as compared o before.
Gross profit on the other hand is increasing as Cogs has decreased. Other incomes and
other operating expenses are becoming a negligible part of sales.
As income is increasing due to increase in sales; profit to sales ratio is also fattening
which is a good sign for the company.
Whereas indirect expenses, in the form of distribution cost, are taking out a big chunk
of sales.

ASSETS
Fixed Assets

30.3%

27.6%

30.8%

34.3%

36.5%

41.8%

Current Assets

69.7%

72.4%

69.2%

61.7%

63.2%

58.0%

Total Assets

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

Issued subscribed & paid up capital

13.1%

14.5%

15.5%

17.3%

3.2%

3.6%

Retained earnings

31.3%

17.8%

12.2%

16.9%

26.4%

27.4%

Share capital And Reserves

44.4%

32.3%

27.7%

34.3%

29.5%

31.0%

3.4%

8.9%

3.9%

7.3%

11.3%

16.3%

Current Liabilities and provisions

52.2%

58.8%

68.3%

58.4%

59.2%

52.7%

Total Shareholder's equity &


liabilities

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

LIABILITIES & EQUITY

Long Term Obligations

From the analysis it is evident that the company is relying on short term financing
to meet the increase in the assets and has issued new stocks to meet the financing needs
too, whereas on the asset side the current assets have started to become a large part.
The current liabilities are making up most of what liabilities are as the %of noncurrent liabilities have started to shrink, and as of current liabilities is expanding which
also implies that is company is riskier as It is meeting its finance need through low-cost
debt.
To sum up the analysis, it can be said that the company has expanded over the
years by increasing its sales and capital structure to meet the growth is being built by
retaining more earnings and creating short term liabilities and restraining from long term
obligations. On the other hand the assets comprise of stable noncurrent assets and
increasing current assets that is stock and cash/bank to meet the unexpected
requirements.

Balance sheet Analysis


Equity & Liabilities
2012
2011
2010
2009
2008
2007
-

1,000,000
2008
515,925

2,000,000
2009
655,386

3,000,000

Equities

2007
367,880

2010
741,945

2011
922,811

2012
1,402,480

Non Current Liabilities

158,406

126,262

140,479

105,588

253,652

107,361

Current Liabilities & Provisions

662,172

1,104,468

1,039,476

1,826,827

1,678,278

1,649,928

Balance sheet Analysis


Assets

2012
2011
2010
2009
2008
2007

1,000,000

2,000,000

3,000,000

Non-current Assets

2007
496,223

2008
637,519

2009
654,835

2010
824,968

2011
787,694

2012
957,342

Current Assets

692,235

1,109,136

1,180,506

1,849,392

2,067,047

2,202,427

National foods ltd has provided a wide variety in products, from savory to
sweetness, everything that has a call for. While looking into the market we have come
across the demand for canned fruits, but to meet this demand there is no significant
supply, and nationals competitors are overlooking this too.
Hence to cater for this market we have come up with the idea of launching a new
product line under the name of Fresh chunkX. For which financial forecasting has been
done while taking into consideration some assumptions based on scenarios prevailing in
Pakistan.
As last years sales growth rate is a stable indicator of the growth of the company
and also its Balance sheet also shows that the company is not taking in any kind of long
term loan and is not using the line of the long term credit. By taking this into account it is
proposed that this new product must be launched by using the credit if the company has
no internal capability. To look into this projects prospect we must;

Forecast the sales and financial statements for the next 3 years i.e. 2013-2015.
Determine the additional funds required.

Following assumptions lay foundations for the forecasting done in case of our new
product.

The forecasted statements show the position of the company at the end of the
each year.
New product is proposed to increase the overall sales of the company by 2.5% for 5
years, i.e. 29.85% in 2012.
The POR will remain the same i.e. 17.76%.
The firm is operating at full capacity hence to launch the new product additional
financing is to be done.
Assets to sales ratios, operating ratios, debt management ratios will remain the
same.
Profit margin for the year 2012 is 8.14%
The need of additional funds is to be determined for the next three years; 20132015.
If Additional funds are required then they shall be taken in the form of notes
payables at the end of the financial year i.e. 2013. @5% of interest rate.
Other items on Balance sheet as well as on the income statement that are not
affected by sales will remain the same.

National Foods Ltd.


Performa Balance Sheet 2013

(in thousands)(Rs.)

Noncurrent Assets
Capital WIP
Operating Assets
Intangibles
Long-term deposits
Total Noncurrent Assets (A)

58,341

Carried Forward

58,341

2012 x Factor

1,176,216

4,473

Carried Forward

4,473

5,812

Carried Forward

5,812

888,716

0.12397

957,342

1,244,842

Current Assets
stores, spare parts and loose tools
Stock in trade
Trade Debts
Advances
Trade Deposits and prepayments
Other receivables
Investments
Cash and bank balances
Total current Assets (B)
Total Assets (A+B)

3,936

0.00055

2012 x Factor

5,209

1,557,538

0.21727

2012 x Factor

2,061,402

288,994

0.04031

2012 x Factor

382,484

25,060

0.0035

2012 x Factor

33,167

19,217

0.00268

2012 x Factor

25,434

3,493

Carried Forward

3,493

260,132

Carried Forward

260,132

2012 x Factor

58,309

44,057

0.00615

2,202,427

2,829,629

3,159,769

4,074,471

Share capital And Reserves


Issued subscribed & paid up capital
Un-appropriated Profit( retained earnings)
Total Shareholder's equity (A)

414,427

Carried Forward

414,427

988,053

Old + Additions to RE

1,591,955

1,402,480

2,006,382

Noncurrent Liabilities
Long term financing (line of credit)
Deferred tax
Retirement benefits obligations
Total Noncurrent Liabilities (B1)

103,248

Carried Forward

103,248

4,113

Carried Forward

4,113

107,361

107,361

Current Liabilities
other payables

134,485

Carried Forward

134,485

creditors

241,691

0.03372

2012 x Factor

319,878

Accrued liabilities

571,327

0.0797

2012 x Factor

756,151

Advances from customers

65,153

0.00909

2012 x Factor

86,230

Accrued interest/markup

11,991

Carried Forward

11,991

AFN

161,197

Short term borrowings

508,301

Carried Forward

508,301

Taxation-Provision less payments

55,306

Carried Forward

55,306

Due to the government

61,674

Carried Forward

61,674

Total current liabilities (B2)

1,649,928

1,960,728

Total liabilities (B) i.e. (B1+B2)

1,757,289

2,068,089

3,159,769

4,074,471

notes payables

Total Shareholder's equity & liabilities (A+B)

National Foods Ltd.


Performa Income Statement 2013

Sales
Cost of goods sold

(in thousands)(Rs.)

7,168,603

0.3235

2012 x (1+ Factor)

9,487,646

(4,837,315)

0.6748

Projected Sales x Factor

(6,402,186)

Gross profit

2,331,288

Admin cost

(203,608)

0.0284

Projected Sales x Factor

(269,475)

(1,173,226)

0.1637

Projected Sales x Factor

(1,552,765)

depreciation

(13,924)

0.0157

FA x Factor

(18,428)

other Operating expenses

(76,031)

0.0106

Projected Sales x Factor

(100,627)

Financial charges

(71,042)

Carried Forward

(71,042)

operating income

42,792

Projected Sales x Factor

56,635

Profit before tax

836,249

Distribution cost

Taxation
Profit after tax
dividends
Addition to Retained earnings

3,085,460

0.0060

1,129,758

(252,973)

0.3500

583,276

0.0814

(103,607)

0.1776

479,669

Profit Before Tax x Factor

(395,415)
734,342

Profit After Tax x Factor

(130,441)
603,902

National Foods Ltd.


Performa Balance Sheet 2014

(in thousands)(Rs.)

Noncurrent Assets
Capital WIP
Operating Assets
Intangibles
Long-term deposits
Total Noncurrent Assets (A)

58,341

Carried Forward

58,341

2013 x Factor

1,586,127

4,473

Carried Forward

4,473

5,812

Carried Forward

5,812

1,176,216

0.1240

1,244,842

1,596,412

Current Assets
stores, spare parts and loose tools
Stock in trade
Trade Debts
Advances
Trade Deposits and prepayments
Other receivables
Investments
Cash and bank balances
Total current Assets (B)
Total Assets (A+B)

5,209

0.00055

2013 x Factor

7,025

2,061,402

0.21727

2013 x Factor

2,779,800

382,484

0.04031

2013 x Factor

515,779

33,167

0.00350

2013 x Factor

44,726

25,434

0.00268

2013 x Factor

34,297

3,493

Carried Forward

3,493

260,132

Carried Forward

260,132

2013 x Factor

78,630

58,309

0.00615

2,829,629

3,723,882

4,074,471

5,320,294

Share capital And Reserves


Issued subscribed & paid up capital
Un-appropriated Profit( retained earnings)
Total Shareholder's equity (A)

414,427

Carried Forward

414,427

1,591,955

Old + Additions to RE

2,415,243

2,006,382

2,829,670

Noncurrent Liabilities
Long term financing (line of credit)
Deferred tax
Retirement benefits obligations
Total Noncurrent Liabilities (B1)

103,248

Carried Forward

103,248

4,113

Carried Forward

4,113

107,361

107,361

Current Liabilities
other payables

134,485

Carried Forward

134,485

creditors

319,878

0.03372

2013 x Factor

431,356

Accrued liabilities

756,151

0.07970

2013 x Factor

1,019,670

Advances from customers

86,230

0.00909

2013 x Factor

116,281

Accrued interest/markup

11,991

Carried Forward

11,991

notes payables

161,197

AFN

44,199

Short term borrowings

508,301

Carried Forward

508,301

Taxation-Provision less payments

55,306

Carried Forward

55,306

Due to the government

61,674

Carried Forward

61,674

Total current liabilities (B2)

1,960,728

2,383,263

Total liabilities (B) i.e. (B1+B2)

2,068,089

2,490,624

4,074,471

5,320,293

Total Shareholder's equity & liabilities (A+B)

National Foods Ltd.


Performa Income Statement 2014

Sales
Cost of goods sold

(in thousands)(Rs.)

9,487,646

0.3485

2013 x (1+ Factor)

12,794,091

(6,402,186)

0.6748

Projected Sales x Factor

(8,633,348)

Gross profit

3,085,460

Admin cost

(269,475)

0.0284

Projected Sales x Factor

(363,387)

(1,552,765)

0.1637

Projected Sales x Factor

(2,093,903)

depreciation

(18,428)

0.0157

FA x Factor

(24,851)

other Operating expenses

(100,627)

0.0106

Projected Sales x Factor

(135,696)

Financial charges

(71,042)

2012+(AFN2013@5%)

(79,102)

operating income

56,635

Profit before tax

1,129,758

Taxation

(395,415)

0.3500

734,342

0.0774

(130,441)

0.1776

Distribution cost

Profit after tax


dividends
Addition to Retained earnings

603,902

4,160,742

0.0060

76,373
1,540,176
Profit Before Tax x Factor

(539,062)
1,001,115

Profit After Tax x Factor

(177,827)
823,288

National Foods Ltd.


Performa Balance Sheet 2015

(in thousands)(Rs.)

Noncurrent Assets
Capital WIP
Operating Assets
Intangibles
Long-term deposits
Total Noncurrent Assets (A)

58,341

Carried Forward

58,341

2014 x Factor

2,178,545

4,473

Carried Forward

4,473

5,812

Carried Forward

5,812

1,586,127

0.1240

1,596,412

2,247,171

Current Assets
stores, spare parts and loose tools
Stock in trade
Trade Debts
Advances
Trade Deposits and prepayments
Other receivables
Investments
Cash and bank balances
Total current Assets (B)
Total Assets (A+B)

7,025

0.00055

2014 x Factor

9,648

2,779,800

0.21727

2014 x Factor

3,818,055

515,779

0.04031

2014 x Factor

708,423

44,726

0.00350

2014 x Factor

61,431

34,297

0.00268

2014 x Factor

47,107

3,493

Carried Forward

3,493

260,132

Carried Forward

260,132

2014 x Factor

107,999

78,630

0.00615

3,723,882

5,016,288

5,320,294

7,263,459

Share capital And Reserves


Issued subscribed & paid up capital
Un-appropriated Profit( retained earnings)
Total Shareholder's equity (A)

414,427

Carried Forward

414,427

2,415,243

Old + Additions to RE

3,564,948

2,829,670

3,979,375

Noncurrent Liabilities
Long term financing (line of credit)
Deferred tax
Retirement benefits obligations
Total Noncurrent Liabilities (B1)

103,248

Carried Forward

103,248

4,113

Carried Forward

4,113

107,361

107,361

Current Liabilities
other payables

134,485

Carried Forward

134,485

creditors

431,356

0.03372

2014 x Factor

592,467

1,019,670

0.07970

2014 x Factor

1,400,517

Advances from customers

116,281

0.00909

2014 x Factor

159,712

Accrued interest/markup

11,991

Carried Forward

11,991

notes payables

44,199

AFN

252,270

Short term borrowings

508,301

Carried Forward

508,301

Taxation-Provision less payments

55,306

Carried Forward

55,306

Due to the government

61,674

Carried Forward

61,674

Total current liabilities (B2)

2,383,263

3,176,723

Total liabilities (B) i.e. (B1+B2)

2,490,624

3,284,084

5,320,293

7,263,459

Accrued liabilities

Total Shareholder's equity & liabilities (A+B)

National Foods Ltd.


Performa Income Statement 2015

(in thousands)(Rs.)

Sales

12,794,091

0.3735

2014 x (1+ Factor)

17,572,684

Cost of goods sold

(8,633,348)

0.6748

Projected Sales x Factor

(11,857,904)

Gross profit

4,160,742

Admin cost

(363,387)

0.0284

Projected Sales x Factor

(499,112)

(2,093,903)

0.1637

Projected Sales x Factor

(2,875,976)

depreciation

(24,851)

0.0157

FA x Factor

(34,132)

other Operating expenses

(135,696)

0.0106

Projected Sales x Factor

(186,378)

Financial charges

(79,102)

2012+(AFN2014@5%)

(73,252)

operating income

76,373

Projected Sales x Factor

104,898

Profit before tax

1,540,176

Taxation

(539,062)

0.3500

Profit after tax

1,001,115

0.0782

dividends

(177,827)

0.1776

Distribution cost

Addition to Retained earnings

823,288

5,714,780

0.0060

2,150,827
Profit Before Tax x Factor

(752,789)
1,398,037

Profit After Tax x Factor

(248,332)
1,149,705

Balance Sheet- Liabilities & Equity


2012-15
2015
2014
2013
2012
0

2,000,000

2012
1649928

Current Liabilities
Non-current liabilities
Equity

4,000,000

2013
1960728.319

6,000,000
2014
2383262.691

8,000,000
2015
3176722.74

107361

107361

107361

107361

1402480

2006381.947

2829669.645

3979375.083

Balance Sheet- Assets


2012-15
2015
2014
2013
2012
-

Non-current assets
Current Assets

2,000,000

4,000,000

6,000,000

2012
957,342

2013
1,244,842

2014
1,596,412

8,000,000
2015
2,247,171

2,202,427

2,829,629

3,723,882

5,016,288

The above given charts illustrate the changes in the balance sheet over the period
of time from 2012-15 that is forecasted by taking into consideration the assumptions
described before. Assets are increasing gradually and proportionately with the projected
sales.
At the liability side the increase in the current assets and fixed assets is financed by
accruals and trade credit. And financial analysis also shows that the company is not taking
any kind of long term debt and is planning to maintain that policy. To meet the additional
requirement of funds notes payables are taken up at the end of each year @5% p.a.

Key Performance Indicators


EBIT

profit before
tax - interest

907,291

1,200,800

1,619,278

2,224,079

Improving

NOPAT

EBIT(1-T)

589,739

780,520

1,052,531

1,445,651

Improving

NOWC

(CA-A/P+Acc.)

1,060,631 1,403,745

1,892,950

2,599,967

Improving

Total OP.
Capital

NOWC +Net
Fixed Assets

1,949,347 2,579,961

3,479,077

4,778,512

Improving

Change in TOC

Current Previous TOC

630,614

899,116

1,299,435

Improving

FCF

NOPAT- D in
TOC
NOPAT/TOC x
100

149,906

153,415

146,216

Positive

30.25%

30.25%

30.25%

30.25%

constant

ROIC
AFN

161,197

44,199

252,270

Increasing

POR

Dividends/N.I
x100

17.76%

17.76%

17.76%

17.76%

constant

DPS

Dividend/No. of
Shares

0.002500

0.003147

0.004291

0.005992

Improving

NI/Sales

8.14%

7.74%

7.82%

7.96%

Improving

All the key performance indicators are showing satisfactory results which means that the new product is going to
be successful in terms of ROIC, M and NOPAT. The additional fund requirement is increasing as every years
growth in sales is increasing, and the change in TOC is increasing at an increasing rate because of the increase in
sales at an increasing rate.

Profit Margin
2012-15
8.200%
8.137%

8.100%
8.000%

7.993%

7.900%

2012

7.885%

2013
7.800%

2014

7.749%

2015

7.700%
7.600%
7.500%
Profit Margin

2012

2013

2014

2015

8.137%

7.749%

7.885%

7.993%

This graph shows the fluctuations in the profit margin for the year 2012 and for the
projected years 2013-15. The profit margin is 8.14% in the year 2012 and but the projections
show a decline in the year 2013 that is going to recover in the next years. The decline is
mainly because of the reason that we are not taking into account the increase in sales for
the existing products rather have confined the increase to the new product, and have
considered the g for the existing products as constant at 29.8%.

For the estimation of the new products cash flow the following input data is used:

The sales growth g= 2.5%


For the new product cash outflow is estimated to be Rs. 1000,000.
The companys WACC is 10%.
The cash flow estimation is to be done for three years i.e. 2013-15.
The tax rate is 35%.
Depreciation expense is taken from the forecasted statements.
The national foods uses just in time inventory system which eliminates the need
for working capital employment.
Cash flows of the new product will be equal to, cash flows of each year forecasted
less the cash flows of year 2012 that is without the product.
The project feasibility will be determined by its NPV.

2013

2014

2015

9,487,646

12,794,091

17,572,684

(6,402,186)

(8,633,348)

(11,857,904)

Gross Profit

3,085,460

4,160,742

5,714,780

Admin Cost

(269,475)

(363,387)

(499,112)

(1,552,765)

(2,093,903)

(2,875,976)

Depreciation

(18,428)

(24,851)

(34,132)

Other Operating Expenses

(100,627)

(135,696)

(186,378)

Financial Charges

(71,042)

(79,102)

(73,252)

Operating Income

56,635

76,373

104,898

Profit Before Tax

1,129,758

1,540,176

2,150,827

Tax

(395,415)

(539,062)

(752,789)

Profit After Tax

734,342

1,001,115

1,398,037

Depreciation

18,428

24,851

34,132

Cash Flows With The Project

752,771

1,025,965

1,432,170

(597,200)

(597,200)

(597,200)

155,571

428,765

834,970

Sales
Cost Of Goods Sold

Distribution Cost

Cash Flows W/O The Project (W-1)


Incremental Cash Flows

(W-1)
2,012
Sales
Cost of goods sold

7,168,603
(4,837,315)

Gross profit

2,331,288

Admin cost

(203,608)

Distribution cost

(1,173,226)

depreciation

(13,924)

other Operating expenses

(76,031)

Financial charges

(71,042)

operating income

42,792

Profit before tax

836,249

tax

(252,973)

profit after tax

583,276

depreciation

13,924

Net op. CF

597,200

Year

CF

Calculation of PV

PV of CFs @10%

2012

(1,000,000)

(1,000,000)

2013

155,571

155,571/(1+0.1)^1

141,428

2014

428,765

428,765/(1+0.1)^2

354,352

2015

834,970

834,970/(1+0.1)^3

627,325

NET PRESENT VALUE

123,105

As the net present value is positive the proposed product launch is acceptable.
While calculating the NPV we should also calculate the Payback Period of the project.

2012

(1,000,000)

(1,000,000)

2013

155,571

(844,429)

2014

428,765

(415,664)

2015

834,970

419,306

Payback Period = 2 + 415,664/834,970


=2.50 years

The project is going to reimburse the investment in 2.5 years that is quite satisfactory.

By taking into consideration the significant financial theories and practices, the
financial statements of the National Foods Pakistan were analyzed and interpreted for
the FY 2007-2012 in order to make justifiable interpretations about the future of the new
product that will go by the name of Fresh chunkx, for which forecasting was done by
keeping in view that this product is going to increase the sales by 2.5% each year, and the
sales for other products was kept constant to see the impact of the new product in
isolation.
Results of the analysis for the new product showed that it will add diversification
to the portfolio of the company and will be successful to achieve its targets as it will be
providing positive cash inflows that will pay back the initial investment in 2.5years,
Whereas, it will be able to provide shareholders with the dividend constantly at the POR
of 17.76%.
To finance the new product AFN will be met through notes payables @5% for each
year. Meanwhile if the market is certain and grooming, this requirement will be met
through the trade creditors by reducing the amount generated through the notes
payables, as it cannot be said with certainty about the future all the risks are taken into
account.

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