Question: Identify Wipros business model and how do you

reconcile its new strategy with it?

Wipro Global IT Business delivers winning business outcomes through its deep
industry experience and a 360 degree view of "Business through Technology" helping clients create successful and adaptive businesses. A company recognized
globally for its comprehensive portfolio of services, a practitioner's approach to
delivering innovation and an organization wide commitment to sustainability, Wipro
Technologies has over 130,000 employees and clients across 54 countries.
Our path breaking innovations and ideas have culminated into the `Wipro Way' a process which directly impacts
customer benefits by improving time-to-market, enhancing predictability and reliability, and cutting costs.

Organizations today need continuous intelligence to identify growth opportunities,

streamline costs, enhance operational efficiencies and increase profitability. In the
current business environment characterized by shrinking time to market, enhanced
competition and a dynamic business and technology landscape, availability or non
availability of meaningful business intelligence can decide the success or failure of
an enterprise. Wipro's Business Intelligence and Performance Management services
help you leverage business intelligence with a strategic focus and use it to compete
in the new age economy. Through a comprehensive set of services right from
devising a BI strategy to choosing and implementing the right tools and solutions,
we help you with insightful reports linked with performance enhancing dashboards
and scorecards.

Wipro do practices on these areas:

Human Resource Outsourcing
Procurement Outsourcing
Order Management Outsourcing
Knowledge Process Outsourcing
Finance and Accounts Outsourcing
Customer Service Outsourcing
Technical Support Outsourcing
Research, Analytics and Social Media
Wipros services and solutions span across:
Business Intelligence: Services spanning across BI strategy definition, BI
technology migration and consolidation to reporting and analysis.
Performance Management: Services across financial planning, budgeting,
forecasting and enterprise wide scorecards and dashboards.

Our services are backed by internally developed solution accelerators frameworks

that provide clients faster time to market and higher ROI by utilizing reusable
components, best practices and pre-built library of KPIs to jump start
implementations. These include:
Insurance Claims Analytics - Insurance claims dashboards with pre-built KPIs and
reports.
IT Performance Management (ITPM) - This solution accelerator has an IT
scorecard with prebuilt KPIs and reports aligned in a balanced scorecard framework.
Enterprise Assets Performance Management (EAPM) - A comprehensive
performance management solution for utility companies with a rich KPI library,
industry standard data model and pre-built BI content.

Wipro Integrated Performance Management (WIPM) - A composite framework

for strategic business planning, budgeting & forecasting, financial consolidation,
legal & management reporting with reports and dashboards.

As we enter the second decade of the 21st Century, change seems to be the only
constant. This dynamic means that businesses are facing challenges and
opportunities which are very different to what they were a decade ago or even a
year ago. The world of tomorrow is one where uncertainty and fierce global microcompetition is going to be the norm. Rightly so, the world is looking up to innovation
in the triangle of technology, sociology and the environment to help them deal with
these changes.
This innovation is coming to the fore in various hues and has shifted from the core
to the edge of the enterprise. This is being driven by the rise of trends like analytics,
mobility, cloud and as-a-service, even as the future will see newer technologies
such as machine-to-machine (M2M) communication and natural user interface (NUI)
fast becoming mainstream.
In this fast changing world, Wipro believes it can leverage on its institutionalized
innovation culture to push the boundaries for delivering solutions that provide
enhanced value and direct impact for our customers.This culture has brought to the
fore innovations like India's most powerful supercomputer, a cost-effective Base
Terminal Station designed for GSM networks in underserved markets, a mobile
switching router for emerging markets, connected home concept and Wipro Energy
Manager that uses M2M communication, among others. Taking forward our legacy in
pioneering the ODC concept, Wipro has also developed application-based
innovations like Flex and Cigma delivery models which are service-based as
opposed to resource-based.

Wipro is also partnering with European research institute IMEC to co-innovate and
develop next-generation intelligent systems based on nanoelectronics and aimed at
emerging markets through an initiative called Applied Research in Intelligent
Systems Engineering (ARISE).