Immediate News Release

emt launches Market Magnitude program to enable channel partners

emt Distribution successfully concludes training its channel partners on network infrastructure and
security
DUBAI, UAE 21st December 2014: emt Distribution, the specialty IT security products distributor
successfully launched its channel partner training program called Market Magnitude. Market Magnitude
is part of emts award winning partner program called emt Magnitude Program.
Market Magnitude aims to train partners on products, technologies and concepts that impact their
customers environment. The program is carefully crafted to suit the requirements of channel partners
as well as impart knowledge and skill-sets to offer right solution rather than just selling a product.
Product and technical presentations, discussions around the challenges that a customer faces in its
network or security environment are integral part of this training program. Case studies, market and
technical global trends are few of the other focus areas.
Emt Distribution successfully concluded it inaugural Market Magnitude program in Dubai, which was
held recently in Dubai and was attended by several system integrators and resellers from Dubai, Sharjah,
Abu Dhabi and other emirates.
This training program focused on small and medium enterprises (SMEs) the fast growing segment of the
economy in UAE. The agenda included presentations on network infrastructure and security solutions as
well as case studies from Altaro and emts senior executives.
Agnes Azzopardi from Altaro, Fawad Laiq, Lana Toumajane and Nandini Sapru from emt Distribution
shared their experiences in different customers scenarios, gave run down on product and technical
details for IPSWITCH WhatsUpGold, GWAVA, Avira, 2X and Altaro.
We are excited with the response from our channel partners in UAE for market Magnitude, enabling
and empowering partners with training, knowledge, education, awareness, skill-sets is the focal point of
emts partner program. Channel partners are our biggest strength and a well-informed, well equipped
channel is key to our success too. said, Mohammad Mobasseri, CEO at emt Distribution.
emt Distribution plans to take this program to other parts of the Middle East region, with Bahrain is next
on the list, to be followed by Saudi Arabia and Qatar in first quarter of 2015.
About emt Distribution
emt Distribution is one of the leading global value added distributors with a foot print spanning several
continents with offices located in Australia, Austria, Hong Kong, Philippines, Singapore, UK and UAE. The

company has been part of the technology distribution landscape for over 15 years. The companys
portfolio consists of security, virtualisation, communication, and analytics solutions.
emt Distribution is well positioned to provide pre-and post-sales support with their team of experienced
product specialists. Its team possesses leading industry qualifications, and is equipped with all relevant
vendor certification to act as "Trusted Advisors" for channel partners and end-users.
Media Contact
Cecilia Obas
emt Distribution
Dubai, UAE
E-mail: marcom@emt.ae