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RESEARCH METHODOLOGY

Research means a scientific and systematic search for pertinent information on a specific
topic. Research is a careful investigation or inquiry especially through search for new facts in
any branch of knowledge. Research comprises of defining and redefining problems, formulating
hypothesis or suggested solutions collecting, organizing and evaluating data, making deduction
and reaching conclusions, and at last carefully testing the conclusion to determine whether they
fit the formulating hypothesis.

Methodology is defined as the study of methods by which we gain knowledge, it deals


with cognitive processes imposed on research by the problems arising from the nature of its
subject matter.

Research Design

Descriptive research, Experimental research,


Exploratory research.

Methods of Data Collection

Primary data and Secondary data

Sampling Procedure

Non-probability sampling

Sampling Size

86

Research Tool

Structured questionnaire

Contact Made

Direct

RESEARCH DESIGN

DESCRIPTIVE RESEARCH
In this project, descriptive research has been used. Descriptive research includes survey and
fact findings enquiries of different kinds. The major purpose of descriptive research is
description of the state of affairs, as it exists at present.
The main feature of this method is that the researcher has no control over the variable; he can
only report what has happened or what is happening. The methods of research utilized in
descriptive research are survey of all kinds; it is concerned with the research studies with a focus
on the portrayal of the characteristic of a group or individual or a situation. The main objective is
to acquire knowledge.

RESEARCH INSTRUMENT:
The research instrument in this study is a structured questionnaire. Structured questionnaires
are those questionnaires in which there are definite, concrete and predetermined question to, for
which the research collects data. The questions are presented exactly with same wording and in
the same order to all the respondents.

QUESTIONNAIRE DESIGN:
The structured question is framed. The questionnaire consists of following,
Close ended
Open ended
Multiple choices
The questionnaires were framed to suit the study.

DATA COLLECTION

Data refers to information or facts. It includes numerical figures, non numerical figures and
descriptive facts and qualitative and quantitative information. The task of data collection begins
after a research problem has been defined and research plan has been decided.

Primary Data:
The primary data are those that are collected through questionnaire and direct personal
interview. The questionnaire was framed in such a manner to obtain correct information, graded
suitably for the study. All the questionnaires were collected through personal contact from the
respondents.
Secondary Data:
Secondary data has been collected through oral communication. Secondary data about the
company profile and other details were colleactes from the company.

SAMPLING PROCEDURE AND ITS SIZE


Random sapling procedure used in this survey. This sampling is used for selection of
homogeneous sample for study. It refers to selecting a sample for study. It refers to selecting a
sample objects on convenience. Here researcher may make use of any convenient base to select
the required number of samples. The procedure is also non-probability sampling technique.
The sample size was taken for this study was 86 respondents only.