and Business
Intelligence
Includes Practicals
Introduction to Data
Mining
Frequent Pattern
Mining
Data Exploration
Business Intelligence
Data Preprocessing
Decision Support
Classification
Clustering
Outlier Analysis
System
` 379/-
Applications
The book introduces the concept of data mining as an important tool for enterprise data management and as a cutting edge technology
for building competitive advantage. The readers will be able to effectively identify sources of data and process it for data mining and
become well versed in all data mining algorithms, methods, and tools. The coverage of the book will help you to analytically identify
opportunities to derive business value from data.
Introduction to Data Mining: Patterns of data mining; technologies used for data mining; major issues in data mining
Data Exploration: Types of attributes; statistical description of data; data visualization; measuring similarity and dissimilarity
Data Preprocessing: Need for preprocessing; data cleaning; data integration; data reduction; clustering and sampling; normalization; histogram
analysis
Classification: Methods of classification; decision tree induction; Bayesian classification; model evaluation and selection; combing classifiers
Clustering: Basic concepts of cluster analysis; partitioning methods; hierarchical methods; density-based methods
Outlier Analysis: Types of outliers and their methods such as supervised, semi-supervised, unsupervised, proximity-based, and clustering-based
Frequent Pattern Mining: Frequent itemsets; closed itemsets; association rules; frequent pattern mining; generating association rules from frequent
itemsets
Business Intelligence: Defining BI; BI architectures; Factors in BI project; Developing BI system
Decision Support System: Evolution of information systems; development of DSS; decision-making process
BI and Data Mining Applications: Various data mining techniques such as fraud detection, clickstream mining, market segmentation, and retail
industry
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TABLE OF CONTENTS
1 Introduction to Data Mining
yy Definition of Data Mining
Bootstrap
Comparing Classifier Performance Using
ROC Curves
yy Combining Classifiers (Ensemble Methods)
Bagging
Boosting
Random Forests
...and more
5 Clustering
yy Introducing Cluster Analysis
...and more
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yy
yy
yy
yy
yy BI Applications in CRM
yy BI Applications in Marketing
yy
yy
yy
yy
yy
yy
yy
yy
Marketing Models
Relationship Marketing
Sales Force Management
BI Applications in Logistics and Production
Logistics Model
Supply Chain Optimization
Optimization Models for Logistics Planning
Revenue Management Systems
Business Intelligence in Logistics and Supply
Chain Management
Role of BI in Finance
Meaning of Finance
BI Applications in Finance
Financial Reporting
Financial Planning
Financial Analysis
BI Applications in Banking
BI Applications in Telecommunications
BI Applications in Fraud Detection
BI Applications in Clickstream Mining
BI Applications in the Retail Industry
Practicals
...and more
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