From Fig 2.

6, we interpret that about 48% of the total respondents consume soft drinks rarely or
once a week. About 35% respondents consume soft drinks twice or thrice a week and only 18%
consumes soft drinks every day.
From Fig 2.7, we interpret that about 81% of the respondents spend only Rs. 50-100 a week on
Coca-Cola products, which is very low as compared to the global scenario. This creates a
potential growth market for Coca-Cola India. About 12% spends from 100-150 a week & 7%
spend above 150.
From the above data, we have ascertained that preferred portal for purchase of Coca-Cola
products is the retail shops i.e. 58%. This is probably because not all communities in India have
supermarkets and other purchasing channels present nearby, whereas, we can find retail shops in
every corner.19% prefer to purchase fromSupermarkets and Vendor machines. 23% prefer to
purchase from Pubs, Restaurants and Multiplexes.
From this graph, we infer that there is no specific occasion why people purchase Coca-Cola
products. Although some of the advertising campaigns target special occasion or festivals. From
Fig 2.9 it is concluded that 59% respondents purchase Coca-Cola without any specific reason.
About 23% purchase for the purpose of parties, 15% purchase while watching movies in the
cinemas and only about 4% purchase during festivals and for picnic purposes.
From the above graph we interpret thatabout 70% of the respondents, prefer consuming CocaCola product overPepsi and other drinks. This clearly states why Coca-Cola is market leader
with almost 60% of market share. 23% prefer Pepsi Products and only 75 prefer other drinks.
From Fig 2.11, we infer that though the respondents are more than satisfied by the Coca-Cola
product range they would still like the company to introduce new drinks. From Fig 2.12, we
conclude that about 40% would like to see a new fruit drink being added to the product basket,
26% want energy drinks, 20% alcoholic drinks and only 14% want another fizzy drink. Majority
of the people wanting to see a fruit drink is mainly because people are more health conscious
now and want to manage their calorie intake.

From Fig 2.13, we infer that about 47% of respondents prefer to purchase PET bottle of CocaCola Products. About 27% prefer to purchase glass bottles, 19% prefer Can of 300ml and only
8% prefer 1 & 2 litre bottles of Coca-Cola.

From Fig 2.14, it is concluded that respondents find Coca-Cola products better than that of Pepsi
products. About 62% respondents said that they find Coca-cola products better than Pepsi and
only 38% supported Pepsi products.
From Fig 2.15, we infer that about 62% of therespondent considers the pricing of Coca-Cola
much more reliable than that of Pepsi. About 38% respondents think that Pepsi have better
pricing than that of Coca-Cola.
From Fig 2.16 & 2.17, its clear that Coca-Cola products have better taste and quality than that of
Pepsi. About 73% respondents consider that Coca-Cola products have very good quality and
taste. 27% respondents consider Pepsi products have better taste and quality.
From Fig 2.18, its clear that there is slight difference between the availability of products of
Coca-Cola and Pepsi. About 51% respondents think that Coca-Cola products are much easily
available in the market.49% consider that availability of Pepsi products is more in the market.
About 70% of respondents are satisfied with the Coca-Cola products while as 30% respondents
are satisfied with the Pepsi products as shown in Fig 2.19.