Big Data?

October 20, 2014

Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Simply Fast.

Introduction to Vertica
October 20, 2014

www.vertica.com

for Facebooks CIO, Tim Campos, to get on stage in

Europe and declare that, "A partner like
HP Vertica thinks like we do and is a key part of
Facebooks big data capabilities, is one the best
endorsements, err likes, that any modern IT
infrastructure vendor could hope for.

- Dana Gardner, Briefings Direct

Watch the video to see how Vertica empowers

Facebook

Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Why are companies interested in analyzing data?

Example: Business Requirements Ad Monetization
Revenue Analysis Ability to do time series analysis and understand
financial performance from product evolution
Cohort Analysis Whats the connection between? How are users
joining today different from users who joined a year ago?
Behavior Analysis Understand the engagement changes of recent
migration to mobile devices from PCs
Yield Analysis Too many or too few or just about right
Yield Analysis Targeted sales team allocation across verticals and
geographies based on demand
Forecast Accurate revenue forecasting across the company
5

Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

2500+ clientes y creciendo

Financial Services

Communications

Consumer Marketing

Online Web & Gaming

Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change
without notice.
6

Healthcare

Retail

Network Performance Monitoring

One of USs largest video, high-speed Internet, and phone providers
Product engineering analysts scour billions of
network usage records for load patterns and
how expanding Video On Demand (VoD) usage
impacts bandwidth.
Vertica Analytics Platform allows analysis of
more than 4 billion usage records via SQL
queries; results in a fraction of the time of
traditional systems.

Store and analyze network usage data over

years for ease in trend forecasting.
Create dashboards for metrics based on time of
day, peak hours, etc.
2014 HP Vertica. CONFIDENTIAL INTERNAL USE ONLY. DO NOT DISTRIBUTE EXTERNAL TO HP.
Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change
without notice.
7

Customer Analytics / Network Monitoring

Leading worldwide provider of IP-based communications services
Uses Vertica to analyze detailed phone records
over 6-day period (IP statistics, etc.)
Rolling schedule: 70 TB managed with 12 TB
loaded per day, purged weekly
Data loaded from non-standard DW that
previously required 40 lines of code. Compare
Vertica @ only 4 lines of SQL

40 min queries now run in seconds in Vertica.

Customer can now use other BI ecosystem tools
for reporting and visualization.
2014 HP Vertica. CONFIDENTIAL INTERNAL USE ONLY. DO NOT DISTRIBUTE EXTERNAL TO HP.
Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change
without notice.
8

Scientific Research Data Analysis

Healthcare industry leader
Slow O _ _ _ _ e performance delayed analytics
access for thousands of scientists
Evaluated Teradata and considered Oracle Exadata
upgrade, but HP Vertica selected for performance,
high-availability and cost-savings
Queries reduced from four to five hours to less than
five minutes, which enables more scientific research
HP Verticas use of commodity hardware reduces
costs by 30%

2014 HP Vertica. CONFIDENTIAL INTERNAL USE ONLY. DO NOT DISTRIBUTE EXTERNAL TO HP.
Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change
without notice.
9

Sales and Marketing Data Analytics

Global restaurant industry leader
HP Vertica used to analyze promotions and grow
market share
Data generated in-house married with third-party
demographics data helps determine new store
locations
By replacing I_M Netezza based datawarehousing
services purchased from parent company with HP
Vertica, queries reduced from 12 hours to three
minutes

2014 HP Vertica. CONFIDENTIAL INTERNAL USE ONLY. DO NOT DISTRIBUTE EXTERNAL TO HP.
Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change
without notice.
10

Real-time Retail Analytics

Guess?, Inc.
The HP Vertica backbone powers BI reporting and
analytics at Guess? in North America
Hundreds of employees depend on regularly
scheduled and ad hoc reports, while 100 more nontraditional BI users rely on an easy-to-use GMobile iPad app

Better sales tracking due to essential daily store

reports generated 90 to 400 times faster
Improved merchandise allocation and distribution of
inventory across retail locations

2014 HP Vertica. CONFIDENTIAL INTERNAL USE ONLY. DO NOT DISTRIBUTE EXTERNAL TO HP.
Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change
without notice.
11

Introduccin a Vertica
Analytics siempre disponibles

Sobre Vertica
Fundada en: 2005

Headquarters: Billerica, MA
Empleados: +350

Velocidad

Escalabilidad

Sencillez

Vertica proporciona una plataforma de analytics en tiempo real que ofrece:

Low-latency para generar analytics in-time

50-1000x mejor desempeo en queries en comparacin a otros manejadores

tradicionales y orientados a columnas

Hasta 10x mejor desempeo en carga de datos

Sencilla instalacin/uso con auto-configuracin y tuning

Alta escalabilidad y paralelismo nativo. Uso de hardware x86 estndar en la

industria

Arquitectura hbrida in-memory/on-disk

Soporte para cargas de trabajo a gran escala

Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change
without notice.
12

Inversionistas: Bessemer,
Highland, Kleiner Perkins, & NEA
Adquirida por HP Febrero 2011

Redituable y con flujo de efectivo

positivo
Clientes: +2500 incluyendo:

HP Vertica: Un ecosistema Big Data integrado

Licenciamiento Flexible
No por nodo, CPU o core
Crece por necesidades
Licencias perpetuas y por tiempo
Paga slo por produccin
Licencias gratuitas de Test / Dev y
Disaster
Valor Agregado
Flex Zone
Conectores para HADOOP, ETL, BI
tools
Soporte para Distributed R
Pulse (Sentiment Analysis)
Soporte GeoSpatial
Funciones Anliticas SQL Nativas
Cloud, VM, x86
World Class Support
365 x 24 x 7 x 4 (1 hr Misin Crtica)
Basado en Estndares
Arquitectura de costo eficiente x86
con almacenamiento DAS
ODBC / JDBC
Linux (RHEL, SUSE, Debian,
Centos)
Solucin Big Data Full Big Data
Solution in 120 MB

Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change
without notice.

En Resumen

Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Ms datos. Ms informacin. Ms valor. Ahora!

Analytics en tiempo real

Plataforma Revolucionara de Analytics en

Tiempo Real - Construida para los
requerimientos de maana, hoy
Sencillez de Uso - Entrega valor
inmediatamente a usuarios del negocio,
DBAs, y programadores

El ms rpido
Time-to-Value

Entorno
Flexible Integracin - El Sistema deber estar
integrado perfectamente.

Desempeo, Reduccin en Footprint de

Datos & Flexibilidad son la clave

Intntalo. con tus Datos en tu Entorno

Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change
without notice.
15