How to grow?
GROWTH STRATEGY
Wrapping it all up
Ansoffs matrix
Mercadona v Alcampo
Internationalization
Market penetration
Internationalization
Mercadona:
Increase store network
www.compraonlinemercadona.com
Tarjeta Mercadona; revista Mercadona
Vertical integration
Diversification
Alcampo
Purchasing group, at Spanish and at an international
level
Retailers brand
7
10
12
Intermediate solutions between mergers and each one on its own Cost and benefits
More to come
14
15