PRESENTATION ON

MERCHANDISING ACTIVITY ON GARMENTS

INDUSTRY
COURSE TITLE: APPAREL MANUFACTURING ENGINEERING
COURSE CODE: TXE 517
SUBMITTED TO:
MD. ABU BAKAR SIDDIQUEE
Associate Professor,
DEPARTMENT OF TEXTILE ENGINEERING

SUBMITTED BY:
SUMONUR RAHMAN
ID: TE 121303
M.Sc 2nd Batch
Session: 2012-2013
DEPARTMENT OF TEXTILE ENGINEERING

SEPTEMBER 15, 2014

DEPARTMENT OF TEXTILE ENGINEERING

MAWLANA BHASHANI SCIENCE AND TECHNOLOGY

UNIVERSITY
SANTOSH, TANGAIL-1902.

Introduction
The term "Garments Merchandising" consists of two
words Garments & Merchandising. Garments
means apparels, or clothing which we need to wear
every day. Merchandising means buying, producing,
selling of any goods or products for local or
international market.

What does merchandising mean?

Apparel Merchandising Is a well known job profile in
apparel industry. Outside the apparel industry, many
know this term as well as. Let me explain,
Merchandising is the marketing activity responsible
for ensuring a products desirability, both in
qualitative & quantitative
Merchandising word is originated from Merchant.
The duty of the merchant is to arrange right products
with a right price before a consumer decides to buy
or knows about the product from promotion.

Merchandising is process or function for what to buy

and how to buy for sale.
Merchandising is part of marketing process where 4
Ps are required to complete the process of marketing.

Product
Price
Place/distribution
Promotion

In the above, the term Merchandising has been

explained in general. In a moment I will explain
about apparel merchandising.
To explain about apparel merchandising, this is to
bring the orders by using different marketing tools,
arranging raw materials according to buyers
specification, producing goods with quality standard
in a specified time with a strong follow up, ship out

the goods and receiving the payments. After

completing everything. Closing the order file and
starting the marketing activity again. This is Apparel
Merchandising as a whole.

Apparel Merchandising Activity Cycle:

Common merchandising activities are displayed in
following diagram in a cycling from.

MarketingOrders
Sourcing
production
(Supports & Follow up)
Inspection Shipment File Closing Customer
Feedback.

Objective of Merchandising:
Merchandising denotes all the planned activities to
execute and dispatch the merchandise on time, taking
into consideration of the 4 Rs to replenish the
customer.
Right Quantity: To dispatch right quantity of
product
what
buyer
ordered.
Right Quality: It should be with right quality as
accepted
both
parties.
Right Cost: Everybody wants more from what they
are
paid.
Right Time: No one wants to wait idle even in a
Restaurant. Keeping
delivery schedule is mandatory.
The necessity of merchandising lies essential due
to the following factors:
Abrupt growth,

Complicated raw material &

process,
Complex network,
Introduction of new styles,
Reduced Product Life Cycle,
Textile innovations,
Computer applications,
Global transition
To achieve this level of different control while
developing, executing and delivering a product line
that meet the rapidly changing needs of target market,
it requires a very special management professional
which considered being a Merchandising profession.

Types of Merchandising:
Fashion
Merchandising

Retail
Production/Export Merchandising
Merchandising

FASHION MERCHANDISING:
Fashion merchandising involves all the activities
starting from the fashion forecasting, design and
product development till to retail sales and this also
include production merchandising and retail
merchandising. The field of fashion merchandising
exists to service the designer customer relationship.

APPAREL PRODUCTION/EXPORT
MERCHANDISING:

Apparel export merchandising may be defined as all

the planning & activities involved right from the
buyer communication & order receiving till the
execution or shipment of the order by fulfilling the
following factors (Six Rights):
.

APPAREL RETAIL MERCHANDISING:

The word Retailer is originated from the French

word retailen which means to cut again. Retail
business involves cutting off a smaller part from a big
or large good or product and selling it to the end
users. Retail merchandising involves all the activities
related to direct selling of products or services to the
ultimate consumers or users of the product for
personal, non-business purpose. Retail merchandiser
sells products in less quantities and they act as an
inter mediator between the ultimate consumers and
wholesalers. A retailer is both a marketer and a
customer and he creates place, time and facilities to
sell the goods. It is difficult, time consuming and
expensive, hence the retailer takes risks through
ownership.
REFERENCES:
1. Fashion Technology- today & tomorrow by
Nirupaman Pundir.
2. Fashion- from concept to CONSUMER 4TH
edition by Gini Steplens
Frings
3. A text book on Apparel Merchandising.

PAGES:
1. www. Onlineclothingstudy.com
2. www.fiber2fashion.com
About Sumonur Rahman: Continuing
post
graduation study with M.Sc in Textile Engineering
major in Wet Processing & Garments Manufacturing
Technology at Mawlana Bhasani Science &
Technology University. Also completed B.Sc in
Textile Engineering major in Fabric Manufacturing
Technology & Diploma in Textile Engineering major
in Wet Processing Technology. Working as a Lecturer
at Haji Abul Hossain Institute of Technology.