Coatings Word February 2012

Project31:Layout 1
1/31/12
12:11 PM
Page 1
Project29:Layout 1
1/31/12
9:54 AM
Page 1
We are thinking about the

same thing you are
How to make your products greener and keep their performance.
We call it Greenability.
Discover the first TV-certfified Life Cycle Assessment of BYK products:
BYK-012, BYK-023, BYK-1740, DISPERBYK-190.
www.byk.com
Project4:Layout 1
1/18/12
10:15 AM
Page 1
Project1:Layout 1
www.tego.de
1/3/12
10:10 AM
Page 1
5 TOC0212.qxp:TOC
2/1/12
2:58 PM
Page 5
February 2012 Vol. 17, No. 2
Table of Contents
32 Wood Coatings
35
38
Corrosion Control Technology
DEPARTMENTS
Mixing Equipment Directory
Editors Page ................................6

As We Go To Press ......................8
COLUMNS
Index to Companies ....................8
International Coatings Scene ....................................25
Fresh Paint ................................10
Latin America Sherwin-Williams Markets With QR Codes in Brazil

Europe The Complexities of Communicating Safety
Patents ......................................20
Market Reports ........................21
Business Corner ..........................................................28

Marketing Mistakes
Financial News ..........................22

New Products ............................24
IPaint ............................................................................30
Would You Even Know A Trade Secret If It Jumped Up and Bit
You Somewhere?
Industry News ..........................42

Suppliers Corner........................45
People ........................................46
ADVERTISING SECTIONS
Classified Ads ..............................................................48
Advertising Index........................................................49
35
Meetings ....................................47
Final Coat ..................................50
38
COATINGS WORLD Coatings World (ISSN 152-711-29) is published monthly by Rodman Publications, Inc., 70 Hilltop Road, Ramsey, NJ 07446 USA. Phone: (201) 825-2552; Fax (201) 8250553. Periodical postage paid at Ramsey, NJ 07446 USA and additional mailing offices. Publications Mail Agreement No: 40028970. Return Undeliverable Canadian Addresses to Circulation Dept. PO Box
1051, Fort Erie, On L2A 6C7, circulation@rodpub.com. POSTMASTER: Send address changes to: circulation@rodpub.com; (201) 825 2552 ext. 374; Fax: (201) 825 6582. Free subscriptions to Coatings
World are available to qualified individuals. Others are as follows: U.S. one year $75; two years $105. Outside U.S. and overseas: one year $95 (U.S.), two years $145 (U.S.), foreign airmail: one year $195
(U.S.). 5% GST required on Canadian orders. GST #131559148. The publisher reserves the right to determine qualification of free subscriptions. Printed in the USA. Ride-along enclosed. Coatings World
is used under license from Whitford Worldwide. COATINGS WORLDS circulation is audited by BPA International.
February 2012
www.coatingsworld.com
Coatings World | 5
Editors Page
6 Editorial0212:Editors Page
2/1/12
3:00 PM
Page 6
Dropped Your Phone in

the Toilet? No Worries!
oesnt it seem like mobile phones have become a part of the body?
They are ubiquitous across the landscape of our modern culture and
the manner in which people communicate with one another continues
to evolve (or devolve, depending on your opinion).
Weve all heard the anecdotes about people checking their smartphones in
the boardroom, the bathroom, even the bedroom, not to mention the restaurant, the line in the grocery store, or really any place us humans occupy at
any given moment. Perhaps you are one of these people.
Even during the largest economic recession since the Great Depression the
wireless industry continued to grow. A survey conducted by the wireless association CTIA in 2009 said 91 percent of Americans use cell phones, or 285
million users, an increase of 15 million over the previous year. More recent research from Nielsen says as many as 40 percent of mobile users in the United
States now own smartphones.
However, as weve seen these gadgets evolve over the years two problems
have persisted: water damage and scratches.
In fact a few months back I was late for something, couldnt nd my phone,
was turning my home upside down while cursing the phones existence and my
dependence on it when my three-year old daughter took me by the hand, walked
me to the bathroom, ipped open the toilet seat and voil, Daddys phones
drowning and Sadies clapping and laughing proud of her ne accomplishment.
Sound familiar to anyone? Well, maybe not exactly. Point is, on the hightech phone frontier, were no longer going to have to worry about this kind
of a problem.
Coatings technology is being developed for smartphone covers that repair
themselves when scratched and micro-thin coatings to encase your device and
keep the water out.
Fact is phones are expensive. And because your phone is so expensive, the industry is betting youll probably spend some extra money trying to protect it.
There is now a type of iPhone case from Nissan that has yet to be released
on the market that actually self-repairs. The self-repairing technology is made
out of ABS plastic and polyrotaxane. Polyrotaxane is chemically structured
to ll in gaps, such as scratches, and return to its original shape.
One of the secrets to the Scratch Shield is the paint nish. The paint was
specically created by a company called Advanced Softmaterials and the University of Tokyo, and their inspiration was modern innovations in the automotive engineering industry, as Nissan uses the same paint on their newer cars.
According to a study, 82.5 million phones in the United States have been
rendered inoperable due to exposure to moisture or water.
Three start-ups aim to correct that this year, offering special, micro-thin
coatings made of nanomaterials that can seamlessly and invisibly encase
your next iPhone or Android phone and keep it safe from the rain, or even
a plunge in the potty.
HzO, P2i, and Liquipel are the three companies and recently put their technology on display at the 2012 Consumer Electronics Show in Las Vegas.
The micro-thin coatings join a variety of other paint-based solutions such
as a prototype solar paint and the existing self-healing, scratch resistant paint
found on cars. So Im left wondering: When will come the time scientists combine these various types of high-tech paints into one special super paint?
A Rodman Publication
70 Hilltop Road Ramsey, NJ 07446 USA
(201) 825-2552 Fax: (201) 825-0553
Web site: www.coatingsworld.com
EDITOR
Tim Wright twright@rodpub.com

VICE PRESIDENT/EDITORIAL DIRECTOR
Tom Branna tomb@rodpub.com
ASSOCIATE EDITOR
Kerry Pianoforte kpianoforte@rodpub.com
ART DEPARTMENT
Michael Del Purgatorio michaeldp@rodpub.com
INTERNATIONAL CORRESPONDENTS
Sean Milmo (Europe)
Charles W. Thurston (Latin America/Americas)
CONTRIBUTING EDITORS
Phil Phillips
EDITORIAL ADVISORY BOARD
Jim Berry (Berry Environmental)
Joseph Cristiano (consultant)
Thomas Frauman (consultant)
Joseph Prane (consultant)
Isadore Rubin (consultant)
Richard M. Tepper (PPG Industries)
Shelby F. Thames (University of So. Mississippi)
RODMAN PUBLISHING
PRESIDENT
Rodman J. Zilenziger, Jr. rod@rodpub.com
EXECUTIVE VICE PRESIDENT
Matthew J. Montgomery
mmontgomery@rodpub.com
GROUP PUBLISHER / ADVERTISING SALES
Dale Pritchett dale@rodpub.com
ADVERTISING SALES (U.S.)
Kim Clement Rafferty kclement@rodpub.com
ADVERTISING SALES (Europe)
Baudry Boisseau Associates
27 Rue J. Lebeau- B-1000, Brussels, Belgium
Tel.: 32-(0)2-513-06-47 Fax: 32-(0)2-514-17-38
baudry@baudryboisseau.com
ADVERTISING SALES (Hong Kong, Taiwan & China)
Ringier Trade Publishing Ltd
401-405 4/F New Victory House
93-103 Wing Lok Street, Sheung Wan, Hong Kong
(852) 2369 8788 Fax: (852) 2869 5919
mchhay@ringier.com.hk
CLASSIFIED ADVERTISING SALES
Patty Ivanov 631-642-2048; Fax 631-473-5694
patty@rodpub.com
PRODUCTION MANAGER
Patricia Hilla philla@rodpub.com
AUDIENCE DEVELOPMENT MANAGER
Joe DiMaulo jdimaulo@rodpub.com
CIRCULATION MANAGER
Richard DeVoto rdevoto@rodpub.com
ONLINE DIRECTOR
Paul Simansky psimansky@rodpub.com
WEB MASTER
Jason Lawton jlawton@rodpub.com
COATINGS WORLDS circulation is audited by BPA Worldwide.
TWRIGHT@RODPUB.COM
6 | Coatings World
February 2012
Project3:Layout 1
1/16/12
12:29 PM
Page 1
wood loves life

Keep scratches from looking white by improving UV coating
adhesion to wood with Laromer UA 9059. This VOC-free,
UV hydro-primer under your multi-coat UV coating system
improves the overall system adhesion to wood. Laromer UA
9059 offers processing latitude by being water-reducible
without turbidity making it suitable for industrially applied roll
and spray coat applications. At BASF, we create chemistry.
www.basf.us/dpsolutions
As We Go To Press
8 As we go0212.qxp:As We Go To Press
2/1/12
Page 8
Benjamin Moore and Orchard Supply

Hardware form strategic alliance
Benjamin Moore & Co. and Orchard

Supply Hardware, a California-based
home improvement retailer, have formed a
strategic alliance that will yield distribution of the 129-year-old paint brand
through the chains stores statewide. Currently, Orchard has 87 stores with plans
to add another three this year. Benjamin
Moore will be Orchards exclusive supplier of architectural paint. Orchards Benjamin Moore product lineup will include
Regal Select, ben, Concepts, Arborcoat
Exterior Stain and Imagine by Insl-x,
along with selected primers and applicators. Benjamin Moores award-winning
low-VOC Aura Paint will be available in
select Orchard stores only. Orchard plans
to begin selling Benjamin Moore paint in
selected markets beginning in early April,
with all locations carrying the product offerings by end of summer.
Luvata plans to expand its coil

corrosion protection coatings
into Mexico
Luvata, a world leader in metal solution
manufacturing, heat transfer technology
and engineering and design services, announced plans for its coil corrosion protection coatings expansion into Mexico.
ElectroFin E-coat is recognized internationally by HVAC/R equipment manufacturers as the best corrosion protection for
n-tube and micro-channel heat exchangers in coastal environments said the
company.
Luvatas HVAC/R coil corrosion protection coatings include both factory-applied ElectroFin E-coat and spray-applied
Insitu, which retain the operating efciency of units longer while reducing
maintenance, replacement and operating
costs, ultimately extending the length of
service of HVAC&R systems. Luvata is
now bringing both coil coating options
closer to the growing community of
HVAC manufacturers in the Monterrey,
Mexico area.
Although the exact location of the facility has not been decided, plans include a
50,000 to 60,000 square foot building to
8 | Coatings World
12:12 PM
serve HVAC/R manufacturers in the Monterrey area. Targeting to be fully operational

by the rst quarter of 2013, Luvata estimates 40 to 50 employees will be needed
for operating the facility at full capacity.
Integration of hanse chemie

Inc., USA into Evonik
Goldschmidt Corporation
Tthe U.S.-based hanse chemie business of
hanse chemie AG and nanoresins AG, have
been merged into Evonik Goldschmidt Corporation. At the same time, hanse chemie
Inc., USA has been dissolved as a legal entity.
The acquisition of hanse chemie AG and
nanoresins AG by Evonik was nalized on
May 12, 2011. Both companies are headquartered in Germany and produce raw
materials and components for the manufacture of sealants, adhesives, molding and
casting compounds, and other products.
The greatest share of hanse chemie Inc.
business is incorporated into the interface
and performance business line of Evonik
whose activities surrounding the silicone
specialties are directed at a variety of industrial markets.
Activities in the paint and coatings industry, especially those concerning
nanocomposites, extremely fine-particle
silicas, are now part of the coatings and
additives business unit of Evonik. CW
Index to Companies
This index gives the starting page for a department or feature with a significant reference to a manufacturer of paint, coatings, adhesives and sealants.
Subsidiaries are indexed under their own names.
Aremco Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
BASF Coatings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 20
Benjamin Moore . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8, 32
Dunn-Edwards. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
DuPont . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Ecology Coatings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Hempel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Henkel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35
International Paint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46
Kansai Paint. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Minwax . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
NOF Metal Coatings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Plascon . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46
PPG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 20, 22, 50
RPM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46
Rust-Oleum . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Shawcor. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Sherwin-Williams. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20, 22
Thompsons Water Seal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
Valspar. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
February 2012
Project9:Layout 1
1/6/12
11:45 AM
Page 1
You may never

have to mill your
products again.
The Ross PreMax is far more efficient than any
disperser or pre-mixer available today. Dispersing
solids such as TiO2, carbon black and phthalo blue,
it routinely reduces the number of passes needed
through a mill. In many applications the PreMax
eliminates the need for a media mill entirely!
For more detailed application information and
a closer look at the patented, high-flow
PreMax Delta generator, visit
www.mixers.com/premax
John Paterson
PreMax Inventor
Employee Owner
Contact Ross today to

arrange a no-charge
test in our laboratory.
Call 1-800-243-ROSS
Or visit mixers.com
The PreMax with a Delta generator

operates with a tip speed of 5,000 fpm
and handles viscosity up to 50,000 cP.
*Patent No. 6,000,840
Scan to learn more.

Free Tag Reader: http://gettag.mobi
Fresh Paint
10-19 Fresh Paint0212:Fresh Paint
1/31/12
Page 10
Nissan builds a better iPhone case
Japanese car company Nissan has developed an iPhone case that can automatically repair scratches. The smartphone
cover, known as the Nissan Scratch Shield
iPhone case, uses a world-rst paint technology where scratches mend without any
human input.
Designed for Apples iPhone 4 and 4S,
the case is made of ABS plastic, a car industry-spec substance often used on car
bumper bars that is known for its durability and exibility. It is coated with Nissans
scratch resistant paint, and while the case
is currently under trial, Nissan claims the
prototype versions of the case can mend
small scratches within an hour, while bigger scrapes can take a week to heal.
The scratch resistant paint is currently
available on a number of Nissan cars, including the Murano, 370Z and X-Trail, as
well as all models in the upcoming Inniti
luxury car lineup.
The paint was developed by Nissan in
conjunction with the University of Tokyo
and coatings specialist Advanced Softmaterials Inc.
BASFs coatings division

launches a new website
BASFs Coatings Division has launched a
redesigned website that offers a wide
range of information on all areas of
BASFs paints and coatings. At www.basfcoatings.com, visitors will nd a global
website with a new design and userfriendly structure.
The internet is a central hub for our
communication. By providing detailed
information and points of contact, while
allowing access to communication materials we have available, our website combines usefulness, topicality and an
attractive presentation, said Dr. Martin
Rissmann, head of BASF Coatings
global communications.
From new scratch-resistant automotive
clearcoats to intelligent solutions for wind
energy, users will nd everything they
need to know about all aspects of auto10 | Coatings World
11:37 AM
motive OEM coatings, automotive renish products, industrial coatings and decorative paints.
In addition, the website also features
new innovation and sustainability pages.
Here, environmentally friendly products
and processes are presented, along with
the latest coating technologies. The website also offers a wide range of information for job seekers as well, from school
students to experienced professionals.
DuPont Performance Coatings

awarded the Daimler Trucks
North America Masters of
Quality Award
DuPont Performance Coatings (DPC) recently received the prestigious Daimler
Trucks North America Masters of Quality Award. This is the fth time DuPont
has received the award, and the third time
in the past four years.
The Masters of Quality program recognizes an elite group of suppliers who
meet or exceed Daimler Trucks North
Americas stringent quality standards
and demonstrate an ongoing commitment to improving the quality of their
products. Daimlers suppliers are evaluated semi-annually on more than 100
criteria related to aftermarket parts,
quality, engineering, warranty, service,
availability and purchasing. While more
than 1,200 suppliers are considered for
the award, only suppliers rated in the
top three to four percent are recognized
as a Masters of Quality winner.
DPC is the leading manufacturer and
marketer of heavy-duty truck coatings in
North America. Daimler, which manufactures the Freightliner brand of heavy
trucks, is the largest manufacturer of commercial trucks in North America, with
more than a quarter of the market for
class 5-7 trucks.
DuPont Imron Elite is the exclusive
topcoat for Daimler Trucks Freightliner
brand manufacturing facilities in the
United States and Mexico. The identical
product is used in the commercial vehicle

aftermarket by Freightliner dealers.
Paint BidTracker launches new

website, improved technology
Paint
BidTracker
hsa
launched
www.PaintBidTracker.com, new home to
its construction reporting service devoted
to the paint and coatings industry. Paint
BidTracker delivers bid intelligence to
contractors, consultants and suppliers
with daily e-mails and offers on-demand
access through an intuitive, searchable
database. The new site utilizes tag-based
technology, faster servers and updated
software to create a smooth, customizable user experience.
PaintBidTracker.com welcomes nonsubscribers to use many new free resources for coating professionals,
including a complimentary bid posting
tool for engineers, facility owners and
contractors seeking sub-bidders.
By moving from three primary classicationsstructure, scope and category
to a tag-based system, we are able to
match individual reports to a wide range
of users, said Brian Churray, Paint BidTracker product manager.
As a result, the service will now include
broader coverage of specialty coatings
work, with additional opportunities for
oor coatings, roof coatings, EIFS, waterproong and cathodic protection.
Customers will now be able to e-mail individual reports, export spreadsheets of
search results, and save reports as a PDF. A
ve-year archive of painting bid results is
also available for market research purposes.
For more information or a free trial, visit
www.PaintBidTracker.com or join Paint
BidTracker at SSPC 2012 in Tampa Jan. 31,
Feb. 1, and Feb. 2 for a demonstration.
DuPont Refinish strengthens

National Rule basecoat
offering
DuPont Renish recently announced the
planned March 2012 introduction of two
February 2012
Project17:Layout 1
1/25/12
12:56 PM
Page 1
lifetime of practical
knowledge and skills
NACE Coating Inspector Program (CIP)
Coating Inspector Program Courses:
s CIP Level 1
s CIP Level 2
s CIP Level 3Peer Review
Specialty Courses:
s CIP One Day Bridge Course
s Nuclear Power Plant Training for Coating
Inspectors
s CIP 2 Maritime Emphasis
Upcoming Courses:
s #)0 ,EVEL
April 15-20, 2012
St. Louis, MO
Houston, TX
The NACE Coating Inspector Program (CIP) program

sets the standard for inspections in the protective coatings
industry and is the worlds most recognized coating
inspector certification program.
Building on the momentum of 27 years and over 19,000
inspectors, the three level program utilizes classroom lecture
and hands-on practice labs to teach inspection concepts to a
variety of coatings professionals including applicators, blasters,
contractors, and manufacturers.
April 22-27, 2012

Anchorage, AK
s #)0 ,EVEL
April 1-6, 2012
Vallejo, CA
April 22-27, 2012
St. Louis, MO
Anaheim, CA
s #)0 ,EVEL 0EER 2EVIEW

April 27-29, 2012
St. Louis, MO
Anaheim, CA
s #)0 /NE $AY "RIDGE #OURSE
April 21, 2012
Edmonton, AB, Canada
St. Louis, MO
April 28, 2012
Virginia Beach, VA
s .UCLEAR 0OWER 0LANT 4RAINING FOR

#OATING )NSPECTORS
April 30-May 4, 2012
Houston, TX
Register today at www.nace.org/cip

and change your career forever!
1/31/12
Fresh Paint
new products designed to improve the coverage of traditionally poor hiding solventborne
basecoat colors. While many renish paint suppliers have been scaling
back support for their solventborne paint
lines, DuPont Renish continues to invest
in its solvent product portfolio.
DuPont ChromaPremier 62155F and
62165F, is a new binder package specically designed to improve the coverage of
poor hiding colors. The improved hiding
binder package can be utilized with both
DuPonts
ChromaPremier
and
ChromaBase basecoats. The company said
it has reformulated several hundred of the
worst hiding OEM colors with an option
to use the new binders. DuPont ColorNet,
a color retrieval software, will automatically ag poor hiding colors and provide
the option to select the new, improved
hiding formula.
For collision shops in regulated or
soon-to-be regulated areas, or for shops
that want the advantage that water
brings, DuPont supplies provide its Cromax Pro portfolio.
These new binders reinforce our commitment to our valued customers who
choose to use National Rule products,
said Harry Christman, DuPont Renish
brand manager.
EIMA launches new website

EIFS Industry Members Association
(EIMA) headquartered in Falls Church,
Va., United States, has launched a new
website at www.EIMA.com. The new site
adds several features to those interested in
EIFS and the associations work.
One of the many goals of EIMA is to
be the main source of information on EIFS
for current and future users of the wall
cladding system, the EIFS industry and the
EIMA membership, said Dave Johnston,
executive director for EIMA. It is denitely an exciting time in the EIFS industry. The launch of our new site is only step
one in the new information ow well be
generating at EIMA.
Visitors to the new EIMA site will notice a very image driven look, showcasing
the widespread use of EIFS nationwide
and the inspirational designs of EIFS projects. In addition to the new site layout sev12 | Coatings World
11:37 AM
Page 12
eral other pages and features are included,

such as: Project Gallery; EIFS Education;
EIFS Insurance; and a Directory of EIMA
Members.
Founded in 1981, the EIFS Industry
Members Association (EIMA) is a national non-prot technical trade association comprised of leading manufacturers,
suppliers, distributors and applicators involved in the exterior insulation and nish
systems (EIFS) industry. For additional information visit www.EIMA.com.
ICL-IP expands in flame

retardant market
ICL Industrial Products (ICL-IP), one of
the three strategic operating segments of
ICL, has signed a licensing agreement with
Dow Global Technologies LLC, a subsidiary of The Dow Chemical Company,
for its polymeric ame retardant technology. Dows technology will be used for the
launch of FR122P, ICL-IPs next-generation brominated polymeric ame retardant for use by the building industry in
extruded polystyrene (XPS) and expanded
polystyrene (EPS) foam insulation products. The company expects to begin supplying commercial quantities beginning in
2014, and is currently supplying pilot
quantities as required to its customers.
FR122P is a sustainable, polymeric replacement for the ame retardants currently used in EPS/XPS insulation foams.
Pilot tests conducted by ICL IPs customers have conrmed that FR122P delivers the required level of re safety to
their products.
ICL-IP recently began work on a new
10,000 metric ton capacity manufacturing
plant. The companys ame retardant
portfolio includes a growing number of
sustainable polymeric products, including
the FR1025P, brominated epoxy polymers
and the Polyquel product line as well as
the new FR122P.
PPG completes acquisition of

the coatings business of
Colombian company Colpisa
PPG Industries Colombia and its Pittsburgh, Pa.-based parent, PPG Industries,
have completed the acquisition of the
coatings businesses of Colpisa Colombiana de Pinturas and its affiliates, inwww.coatingsworld.com
cluding Colpisa Ecuador. The parties

first announced an acquisition agreement Aug. 4, 2011.
PPG is pleased with the completion of
the Colpisa acquisition, and we look forward to building our presence in Colombia to serve and grow with our customers
in the region, said Tim Knavish, PPG vice
president, Automotive OEM coatings,
Americas. This acquisition is further evidence of PPGs commitment to global
growth in coatings.
In acquiring Colpisa, PPG becomes
the only major coatings supplier with a
direct automotive OEM coatings manufacturing presence in Colombia and one
of the leading providers of a full line of
automotive refinish products in Colombia with an established distribution network, according to Knavish. Colpisa has
been a technology licensee of PPG automotive OEM coatings since 1996 and a
distributor of PPG automotive refinish
products since 2004. PPG now operates
Colpisas coatings manufacturing facility
in Itag, Colombia.
Colpisa was founded in 1973 and
manufactures and distributes coatings for
OEM, automotive renish and industrial
customers in Colombia and Ecuador.
Eco Building Products begins

production of coated wood
products from its latest Oregon
plant
Eco Building Products, Inc., (ECOB) has
started to produce coated wood products
in its newly commissioned coating facility
in Salem, Ore., United States. This facility
is located in the heart of the timber producing corridor and is approximately
30,000 square feet located on a railway
spur. Working through a few start-up delays, the company said it produced its rst
order for a customer located in Bridgewater, Conn.
Salem is a strategic location, allowing
ECOB the ability to purchase timber
products from various lumber mills in the
local corridor from Northern Washington
State to Southern Oregon, where all the
Douglas Fir used in the Northeastern and
Western United States comes from. Prior
to adding this capacity, the company
would purchase uncoated products from
February 2012
Untitled-1 1
10/28/11 10:36 AM
1/31/12
Fresh Paint
the Oregon region with the closest treatment facility being in

Southern California. The rst
order contained two truckloads
of coated lumber.
ECOB has been on the move
throughout the stagnant housing market.
The company is well positioned in the
right markets for what we are starting to
see in recent reports stating that home
builder condence is increasing, said
Steve Conboy, president and CEO of Eco
Building Products. Our efforts are starting to show results with this new coating
facility positioning us closer to where the
trees turn into lumber. Now we can cost
effectively deliver Eco Red Shield products
to Hawaii and Northeastern regions. The
current order in Bridgewater is the beginning of ECOB pushing into the east coast
with marketing to build on what we expect to have signicant increases this coming spring run in the Northeast.
Hempel to supply anticorrosive coatings and

technical support for the
WindFloat project
Hempel is taking part in a project to performance test an offshore corrosion protection system on WindFloat, a
semi-submersible oating structure for
offshore wind turbines that has been deployed with a 2MW Vestas turbine off the
coast of Agucadoura, Portugal.
The sections of the WindFloat foundation for which Hempel is providing the
test products are the permanently immersed areas, the splash zone and the
above-water line areas. In addition to supplying coating systems, Hempel is also
contributing to the project with technical
support and advice.
The project is being carried out by the
Materials and Coatings Laboratory
(LMR) of LNEG (National Laboratory
for Energy and Geology) in Portugal with
the overall aim of testing and evaluating
different corrosion protection systems for
offshore steel structures. The performance
of the anticorrosive coatings will be evaluated by exposure at the Agucadoura test
site for a two-year period.
The WindFloat project is part of WindPlus, a joint venture headed by Energias
14 | Coatings World
11:37 AM
Page 14
de Portugal (EDP) with partners including

Principle Power Inc (the developer of
WindFloat) and Vestas, which has supplied the V80-2.0 MW wind turbine for
the project.
The rst WindFloat was successfully
deployed off the coast of Agucadoura,
Portugal, in December 2011. It is the rst
offshore wind deployment requiring no
heavy lift equipment offshore. All assembly, installation and pre-commissioning of
the wind turbine took place on land.
Dunn-Edwards announces toll

production services at its new
LEED Gold-certified paint
factory
Dunn-Edwards, a leading manufacturer of
premium paints in the Southwest region of
the United States, opened the worlds rst
LEED Gold-certied paint manufacturing
facility last June, consolidating paint production for all of its 108 retail stores.
Now, with the new plant in full operation, we have greatly increased our capacity and are able to produce paint for
third parties, explained Mark Alling, vice
president of manufacturing. This includes existing paint companies, private
label brands and licensed product.
Services offered include formulation
and technical development, end-to-end
commercialization process, inventory and
logistic services, and custom labeling.
Located in Phoenix, Ariz., the
336,000-square foot facility was custom
designed to be the greenest and most efcient in the coatings industry, incorporating innovative, energy-efcient equipment
and protocols said the company. For example, high-efciency process equipment
has integrated dust-suppression technology, so that no particulates are emitted to
ambient air, and advanced wastewater recycling techniques conserve water. The
plant systems are classied as ultra-low
discharge, meaning that waste generation
is greatly minimized.
Because our facility is so modern and
efcient, we are able to produce paint faster
and more consistently, Alling said. Our
proven quality control measures ensure a
superior product, and we have the exibility to operate with customers challenges,
such as short lead times and small batches.
Rust-Oleum Countertop
Transformations receives 2012
Good Housekeeping Very
Innovative Product Award
Rust-Oleum Countertop Transformations
Do-It-Yourself Coating System has received a 2012 Good Housekeeping VIP
(Very Innovative Product) Award. Good
Housekeepings VIP Awards recognize the
years breakthrough products. The winners of the fourth annual VIP Awards
were chosen from more than 1,500 new
products, evaluated by the scientists and
engineers at the Good Housekeeping Research Institute, who spent 12 months
testing items in the magazines state-ofthe-art product-testing laboratory. Before
any product can be named a VIP award
winner, it must also pass the Research Institutes tests for performance and safety.
The 2012 VIP Awards are featured in
Good Housekeepings February issue, on
newsstands
nationwide,
and
at
www.goodhousekeeping.com/vipawards.
An innovative, do-it-yourself decorative coating system that can replicate the
look of todays most sought-after countertop materials like natural stone, Countertop Transformations gives homeowners
the ability to transform their countertops,
providing a durable new nish at a fraction of the cost of replacement said the
company. The coating system eliminates
the need to hire a contractor and the mess
associated with countertop replacement.
Rust-Oleum Countertop Transformations was designed as a cost-effective,
easy-to-use alternative for homeowners
to update worn, out-dated countertops,
said Kurt Hardy, senior vice president of
marketing, research and development
for Rust-Oleum. Receiving the 2012
Good Housekeeping VIP Award validates our commitment to innovating
products that help homeowners while
also saving them money.
NOF Metal Coatings Group

launches first training center
dedicated entirely to zinc flake
anti-corrosion technology; also
launches new website for
Europe
NOF Metal Coatings Group has paved
the way for lamellar zinc coatings and has
February 2012
Project39:Layout 1
3/4/11
3:20 PM
Page 1
Fresh Paint
1/31/12
been recently awarded for its innovative work towards reducing

VOCs. It innovates further by
opening its rst European center
dedicated to corrosion protection with
zinc ake coatings.
Located in an ideal place and equipped
with large industrial facilities, this center
offers very diversied training and has for
its main aim to follow the evolution and
challenges linked to Geomet coatings.
The anticorrosion solutions based on
the zinc-ake technology that the company has been developing for over 30
years have been applied worldwide. From
a chemical point of view, the special feature of this technology is its water-based
system, which differs from the other competing solutions containing solvents said
the company
The Geomet and Dacromet coatings
are industrially applied by a worldwide
licensees network. Today, more than
3,500 tons of fasteners are coated daily
worldwide.
In order to match a wide range of
needs expressed by its customers in relation to practical, technical, productivity
and cost savings purposes, specic training sessions have been set up, including:
Corrosion mechanisms module (Understanding factors leading to corrosion);
Protection with zinc ake technology
module (Protection principles, application processes etc.);
Quality control module (Control of
coated parts, compliance criteria for
parts, identication of source of defects);
Tribology module (coefcients of
friction measurement, principles, effects).
The modules proposed are intended
for all the members of the anti-corrosion
lamellar zinc industry. They have been designed to fulll the targeted needs of the
licensed applicators as well as to answer
specic questions from automotive, truck
and fastener industries and distributors.
They can also be adapted to other sectors of activity such as renewable energies
or railway industry. All the programs can
be tailored to the specicities of each market.
16 | Coatings World
11:37 AM
Page 16
For NOF Metal Coatings Group, the

creation of this training center represents
a strategic means aimed at controlling effectively the evolution of the use of its
products on a global scale.
When attending a session at our European training center, the trainees will be
immersed in the heart of our industrial
daily life of research and engineering. The
training will be performed by highly experienced specialists who are ready to
share the passion for their job, said Isabelle Perche, head of quality department
and in charge of the training center.
The trainings sessions take place at the
European technical center of NOF Metal
Coatings Group located just outside of
Paris, France.
In related news NOF Metal Coatings
Group recently launched its new European website:
www.nofmetalcoatings.com/europe.
It is based on the same graphic identity
as the group Internet website while providing new functionalities aiming at presenting the company, its markets and
products as well as its licensees network
in Europe, Iran and South Africa.
ShawCor to provide concrete

weight coatings for Technip
USAs pipeline project
ShawCor Ltd. announced its pipecoating
division, Bredero Shaw, has received a signicant contract from Technip USA, to
provide concrete weight coatings, anode
installation and other related services for
a Latin American pipeline project. The
project will consist of approximately 100
kilometers of 36-inch pipe to be installed
offshore for the transportation of natural
gas. Bredero Shaw will mobilize two compression coat technology (CCT) concrete
weight coating plants to La Brea,
Trinidad for this project. Initial operations are scheduled to commence during
the rst quarter of 2012 with concrete
coating scheduled to start in the third
quarter of 2012.
Ecology Coatings enters into a

license agreement with BASF
Coatings GmbH
Ecology Coatings, Inc. has entered into a
license agreement with German-based
BASF Coatings GmbH.

Under the terms of the license agreement, Ecology Coatings is providing
BASF a non-exclusive license for use of its
patents, EP 1 723 180, US 7,323,248, US
7,153,892 and US 7,498,362. BASF will
pay Ecology Coatings a royalty of 0.5 percent of the net sales value of products
using EP 1 723 180 sold in Europe, and a
royalty of 2.5 percent of the net sales
value of products sold outside of Europe.
BASF will pay Ecology Coatings a royalty of 2.5 percent of the net sales value
of products sold outside of Europe using
U.S. patents 7,323,248, 7,153,892 and
7,498,362. The agreement will terminate
upon the expiration of the last patent licensed by BASF.
Patent EP 1 723 180 pertains to a coating for metal objects and can be used on
automotive parts and many other industrial articles. The coating is especially useful for metal objects with rubber or plastic
parts that would be damaged by heat.
Patent US 7,323,248 pertains to a
coating for berglass panels. It applies to
a wide variety of panels, especially those
used in shopping malls, as it is resistant to
sunlight and grafti can be easily removed.
coating for olen plastics, such as car
bumpers. A major benet of the coating is
its ability to adhere without a primer.
coating for metal objects. It is very similar
to the European patent, but for use in the
United States.
The license agreement validates our
novel UV-curable coatings and the
strength of our IP portfolio, said Ecology
Coatings CEO Bob Crockett. BASF is
well known for providing quality products and we are pleased that they have
chosen to license four of our innovative
coating patents.
Robert Bender named PPG/ASE

Master Refinish Technician of
the Year
Robert Bender was honored with the 2011
PPG/ASE Master Renish Technician of the
Year Award at the National Institute for
Automotive Service Excellence (ASE) annual board of directors industry awards
February 2012
Project1:Layout 1
3/31/11
9:38 AM
Page 1
1/31/12
Fresh Paint
dinner held on November 16,

2011 at the Marriott City Center
in Charlotte, N.C., United States.
Paul Evans, PPG zone manager, renish training, presented the award, which
is given annually to the PPG collision center technician receiving the highest score on
the ASE painting and renish test.
Bender has been an automotive renish technician for 18 years. He works at
Bender Auto Repair, a family-owned business, in Saltsburg, Pa. He earned an associates degree in automotive techniques
and management from Vale Technical Institute in Blairsville, Pa. Bender has also
accumulated several other impressive credentials: he is a certied PPG Master
Technician, an ASE Master Collision Repair Renish Technician, an ASE Automobile Technician, and is I-CAR Certied.
RahuCats environmentally
friendly coatings, composites
and inks technology sold to US
specialty chemicals solutions
firm
Clearwater Corporate Finance has advised Unilever Ventures (UV) and RahuCat Management on the sale of UV
portfolio company Rahu Catalytics Ltd
(RahuCat).
Nottingham-based RahuCat is a developer of unique iron-ligand-based chemistry
for use in environmentally friendly coatings, composites and inks. The company
has been acquired by OM Group Inc.
RahuCat is at the forefront of developing clean, robust and cost-effective
coatings, composites and ink driers to
meet an ever-increasing need for environmentally friendly coatings, composites
and inks throughout the world.
RahuCat was established in 2006 after
completing a spin-out from Unilever
Group plc, with backing from the groups
venture capital unit, Unilever Ventures.
The transaction includes all related intellectual property rights and master
patents, as well as all manufacturing and
supply agreements. Terms of the transaction were not disclosed.
The deal was led by Clearwater Corporate Finances chemicals team, comprising Philip Nuttall, Constantine Biller and
Nick Horrocks.
18 | Coatings World
11:37 AM
Page 18
With EU legislation looming over the

use of heavy metals in chemicals, RahuCat has developed much sought after
technology that will have a signicant impact on the paints industry, said Philip
Nuttall, partner and head of chemicals at
Clearwater Corporate Finance.
The deal is great news for Unilever
Ventures and RahuCat management, who
together have successfully nurtured Rahu
as the company and commercialized its
unique iron-ligand technology, said Constantine Biller, chemicals partner at Clearwater Corporate Finance. For OM Group
the acquisition is signicant as it will allow
it to reinforce its Borchi OXY-Coat product line for the global coatings industry.
This technology will play an integral
role in the future development of the
paint and coatings industry and support
its transition to developing environmentally friendly paints that comply with
current and upcoming EU legislation relating to VOCs and other related issues,
said Paul Smith, CEO of RahuCat. This
deal is the culmination of an excellent
collaboration with OM Group and provides real evidence of the value of the
emerging technologies.
Rahu is a company with great potential but limited current traction, not an easy
sell in the current M&A market, said John
Coombs, head of Unilever Ventures.
Clearwater demonstrated great understanding of the acquirer community and a
deep set of relationships. We were delighted
both with the thoughtful way they engaged
with the task and the end result.
Research reveals graphene

can be used to develop
conductive, yet impermeable
surface coatings
Graphene is largely transparent to the
eye and, as it turns out, largely transparent to water according to new research.
A new study by scientists at Rice University and Rensselaer Polytechnic Institute (RPI) has determined that gold,
copper and silicon get just as wet when
clad by a single continuous layer of
graphene as they would without.
The research, reported in the online
edition of Nature Materials, is significant
for scientists learning to fine-tune surface
coatings for a variety of applications.

The extreme thinness of graphene
makes it a totally non-invasive coating,
said Pulickel Ajayan, Rices Benjamin M.
and Mary Greenwood Anderson Professor in Mechanical Engineering and Materials Science and of chemistry. A drop
of water sitting on a surface sees
through the graphene layers and conforms to the wetting forces dictated by
the surface beneath. Its quite an interesting phenomenon unseen in any other
coatings and once again proves that
graphene is really unique in many different ways. Ajayan is co-principal investigator of the study with Nikhil Koratkar,
a Professor of Mechanical, Aerospace
and Nuclear Engineering at RPI.
A typical surface of graphite, the form
of carbon most commonly known as pencil lead, should be hydrophobic, Ajayan
said. But in the present study, the researchers found to their surprise that a single-atom-thick layer of the carbon lattice
presents a negligible barrier between water
and
a
hydrophilicwater-loving
surface. Piling on more layers reduces wetting; at about six layers, graphene
essentially becomes graphite.
An interesting aspect of the study, Ajayan
said, may be the ability to change such surface properties as conductivity while retaining wetting characteristics. Because pure
graphene is highly conductive, the discovery
could lead to a new class of conductive, yet
impermeable, surface coatings, he said.
The caveat is that wetting transparency was observed only on surfaces
(most metals and silicon) where interaction with water is dominated by weak
van der Waals forces, and not for materials like glass, where wettability is dominated by strong chemical bonding, the
team reported.
But such applications as condensation
heat transferintegral to heating, cooling, dehumidifying, water harvesting and
many industrial processesmay benefit
greatly from the discovery, according to
the paper. Copper is commonly used for
its high thermal conductivity, but it corrodes easily. The team coated a copper
sample with a single layer of graphene
and found the subnanometer barrier protected the copper from oxidation with no
February 2012
1/31/12
impact on its interaction with water; in

fact, it enhanced the coppers thermal effectiveness by 30 to 40 percent.
The nding is interesting from a fundamental point of view as well as for practical uses, Ajayan said. Graphene could
be one of a kind as a coating, allowing the
intrinsic physical nature of surfaces, such
as wetting and optical properties, to be retained while altering other specic functionalities like conductivity.
The papers co-authors are Rice graduate student Hemtej Gullapalli, RPI
graduate students Javad Rafiee, Xi Mi,
Abhay Thomas and Fazel Yavari, and
Yunfeng Shi, an assistant professor of
materials science and engineering at RPI.
The Advanced Energy Consortium,
National Science Foundation and the Office of Naval Research graphene MURI
program funded the research.
DuPont Accepting Entries for

Calendar Competition
Owners of vehicles painted with DuPont
February 2012
11:37 AM
Page 19
Renish, Hot Hues or Cromax Pro products can compete for cash prizes and have
their car or truck appear in the 2013
DuPont calendar. There is no entry fee and
entries can be submitted by visiting
www.customnishescalendar.dupont.com.
Entrants must be at least 18 years of age
at time of entry and a legal resident of the
United States or Canada. Entries may be
motorized passenger automobiles (import
or domestic), trucks, or motorcycles, provided they are nished exclusively with
DuPont Hot Hues Custom Finishes,
DuPont Renish or Cromax Pro Products.
Entrants must own or have nished the vehicle entered into the competition.
Judging will be based on best use of
color, including finish quality, technical
difficulty and design originality. Winners
will be notified by May 7, 2012, from
among all eligible entries received. There
will be 12 winners selected, with each
winner receiving a cash prize of $500.
There will be one Grand Prize Winner, selected from the 12 winners, who will re-
Fresh Paint
ceive an additional $2,000 cash

prize. All winners will have a
professional photo shoot of their
vehicle and receive 35 copies of
the 2013 DuPont Refinish calendar. The
Grand Prize winner will also be featured
on the cover of the calendar.
Bluff Manufacturing Extends

its Powder Coat Capabilities
Bluff Manufacturing has been an innovative
provider of material handling and warehouse safety equipment to companies
throughout the U.S, Mexico, Canada,
Caribbean and South America since 1968.
The company is continuing this tradition by
taking its already successful powder coat
process and extending its capabilities from
12 feet up to 40 feet in height or length for
both the structural products such as mezzanines, stairways and handrails, and the
Crash Guard safety line. The powder coat
technology offers a higher quality, longer
lasting gloss nish than the standard spray
painting processes said the company. CW
Coatings World | 19
Patents
20 Patents0212:Patents
1/31/12
4:14 PM
Page 20
Sherwin-Williams patents metal coating
US 8,084,137 B2
The Sherwin-Williams Company has been
awarded a patent for a coating composition comprised of a phosphate functional
polyester polyol, which is the esterication
reaction product of a monomer blend
comprised of at least one phosphorus containing monomer selected from the group
consisting of phosphonopolycarboxylic
acids and phosphonopolycarboxylic anhydrides and at least one other non-phosphorus containing monomer selected from
di- or higher polyols, diacids, and anhydrides; and a curing agent suitable for
crosslinking with at least one of the hydroxyl groups of the phosphate functional
polyester polyol.
Kansai patents thermosetting

aqueous paint
US 7,838,076 B2
Kansai Paint Co., Ltd. has received a patent
for a thermosetting aqueous paint comprised of a polyester resin (A-2) and a
crosslinking agent (B), wherein the polyester resin (A-2) has a hydroxyl value
within the range of 10 to 300 mgKOH/g,
an acid value within the range of 10 to 100
mgKOH/g, and a number average molecular weight within the range of 400 to 6,000,
and is a polyester resin obtained by reacting
a polyvalent carboxylic acid and/or polyvalent carboxylic acid anhydride (a-3)
and/or a polyisocyanate compound (a-4)
with an oligomer (A-1), wherein the
oligomer (A-1) has a hydroxyl value within
the range of 30 to 500 mgKOH/g, an acid
value within the range of 20 to 200
mgKOH/g, and a number average molecular weight within the range of 300 to 2,000,
and is obtained by reacting a compound (a1) having at least one hydroxyl group and
at least one carboxyl group in a molecule
thereof, and a monoepoxide compound (a2) having a long-chain hydrocarbon group,
and wherein the number average molecular
weight of the polyester resin (A-2) is larger
than that of the polyester oligomer (A-1) by
400 to 2,000.
20 | Coatings World
Dupont-Mitsui
Fluorochemicalson patents
non-stick coating
US 7,858,188 B2
Dupont-Mitsui Fluorochemicals Co. Ltd.
has obtained a patent for a structure comprised of a substrate and a non-stick coating applied to the substrate. The coating is
comprised of an undercoat and an overcoat
wherein the undercoat is comprised of a
primer layer and a midcoat layer, the primer
layer adheres to the substrate and is free
from the presence of ceramic particles of inorganic lm hardener having an average
particle size of at least 14 micrometers, the
primer layer is comprised of a non-uoropolymer containing polymer binder, and
the midcoat layer has diamond particles,
and the midcoat diamond particles are present only in the midcoat layer.
ing it to give a powder coat or alternatively

applying at least one electrocoat material to
an electrically conductive substrate and drying it without fully curing it to provide a
dried electrocoat lm, applying at least one
layer of at least one pulverulent coating material to the dried electrocoat lm and jointly
curing the dried electrocoat lm and layer of
the pulverulent coating material to give an
electrocoat and a powder coat, wherein the
pulverulent coating material is comprised of
at least one epoxy resin having at least one
of a melting point, melting range or glass
transition temperature that is greater than
30 C, at least one carboxyl-containing polyester resin having at least one of a melting
point, melting range or glass transition temperature that is greater than 30 C, and at
least one polycarboxylic acid having a melting point of between 80 and 160 C.
Word Pharmaceutical Trust

patents antimicrobial coating
PPG patents acrylic polymer

coatings for food cans
US 8,084,132 B1
World Pharmaceutical Trust has been
granted a patent for a water-based
polyurethane coating system, the improvement is comprised of incorporating
into the system antimicrobial phenolic
complexes in an amount of approximately
2% to 10% by weight, the phenolic complexes is comprised of the reaction products of a member of the group consisting
of phenol and O-phenyl phenol with a
member of the group consisting of succinic acid and an antimicrobial diamine.
US 7,858,162 B2
PPG Industries has been granted a patent
for a food can coated at least in part on the
interior with a composition comprised of a
greater than 7% weight, based on total
solids weight, of an acrylic polymer having
a weight average molecular weight of
greater than or equal to 60,000 and an acid
value of <30 mg KOH/g; and a crosslinker,
wherein the composition is substantially
epoxy-free and substantially polyester-free.
BASF Coatings patents process

for coating electrically
conductive substratetes
US 7,862,851 B2
BASF Coatings AG has been granted a
patent for a process for coating electrically
conductive substrates by applying at least
one electrocoat material to an electrically
conductive substrate and curing it to give an
electrocoat and subsequently applying at
least one layer of at least one pulverulent
coating material to the electrocoat and curwww.coatingsworld.com
Cytec Surface Specialties SA

patents IR-shielding radiation
curable compositions
WO2011067261
IR-shielding radiation curable compositions
(relates to a radiation curable compositions
comprising at least one radiation curable
(meth)acrylated oligomer having a number
average molecular weight Mn of at least
1000, at least one at least one radiation curable monomer and at least one IR shielding
component comprising hexaboride particles and an organic dispersant and their use
to make solar control glass laminates). CW
February 2012
1/30/12
12:00 PM
Page 21
Future Markets releases a report

on the world market for nanocoatings
The general coating industry has declined
but specialized coating surface engineering
sectors are witnessing strong growth
driven by the needs of high-end industries,
such as oil and gas and electronics, according to a new report released by Future
Markets Inc., an advanced technology
consultancy with a focus on the development and commercialization of nanomaterials and nanotechnology.
The rm says nanocoatings are opening up new market opportunities in the
global coatings arena. Properties such as
anti-microbialism, thermal insulation, dirt
and water repellency, hardness, corrosion
resistance, ame retardancy, UV stability,
anti-grafti, self-cleaning, moisture absorbing, gloss retention and chemical and
mechanical properties are improved signicantly using nanostructured materials.
Global revenues for nanocoatings in
2011 were estimated to be $1559 million
the report said.
Despite the market being affected by the
global economic recession, product innovation and the need to meet stringent environmental regulations is driving market
demand across a wider range of markets.
Global revenues for nanocoatings in
2017 are estimated to be $7,821 million,
a CAGR of 27.25 percent. Conservative
estimates put the 2017 market at
$4371.2 million.
The market for nanocoatings will grow
across all sectors over the next ve to 10
years, with the medical, electronics and
displays (especially smart phones), interior
and exterior household coatings and food
processing markets all experiencing signicant growth, driven by the need for improved sanitary facilities and also pushed
by the vast improvements nanocoatings
offer, from both a protective and destructive perspective. The military market will
remain the largest market with anti-corrosion coatings increasingly applied. Anticorrosion coatings and super hardness
will also drive revenues in the oil and gas
industry, for protective surfaces in
February 2012
pipelines and harsh environments and on

drilling equipment.
New paint and coatings study

says U.S. market worth $23
billion in 2011
According to a new study by the consulting
rm Kusumgar, Nerl & Growney, in 2011
U.S. consumption of coatings is projected
to be 1.4 billion gallons, containing 7.8 billion pounds of solids, worth $23 billion.
The industry saw its peak consumption
in 2006 and has only partially recovered
from the lows of the 2008-2009 recession.
In 2011 coating solids remain down 18
percent from the 2006 peak. A 1.5 percent
annual rate of increase is forecast for coating solids through 2016.
Coating consumption in dollars is only
three percent lower compared to 2006 because of the sharp rise in prices during
2010-2011. Coating raw material price
escalation has only partially been passed
along by the coating producer and margins have come under pressure.
Architectural coatings are the largest
segment with some 3.9 billion pounds of
solids worth $9.1 billion expected to be
consumed in 2011. New house production remains at extremely depressed levels
and home sales have yet to recover to
hoped for levels.
Coating demand from original equipment manufacturers (OEM) in 2011 is projected at 1.98 billion pounds of solids
valued at nearly $8 billion. OEM coatings
have rebounded strongly since the recession
but many end uses are still down signicantly from 2006. Special purpose coating
consumption in 2011 is expected to be 1.95
billion pounds of solids with a sales value of
$6 billion. Roong, industrial maintenance,
and trafc paint are the large volume outlets. The decline in commercial construction
and reduced spending by state and local
governments is a drag on consumption.
The above information is contained in
Kusumgar, Nerl & Growneys new study,
The U.S. Paint & Coatings Industry, 2011www.coatingsworld.com
Market Reports
21 Market Reports0212:Market Reports
2016, which is available through subscription. Interested parties are invited to

contact the company by calling 201-7730785 or by e-mail at nerlkng@cs.com.
Further information can be obtained at
www.kusumgar-nerl-growney.com.
Study says EU alkyd resins

market slowing down
According to a new BAC report recently
published by MarketPublishers.com, demand for acrylic resins in the European
Union (EU) is trending downward. In 2010,
the demand amounted to 471,800 tons.
Within the 2006-2010 period, alkyd resins
consumption decreased by 30 percent. The
decline is caused by the economic challenges of the last few years and the decline
in demand for acrylic coatings in favor of
more environmentally friendly materials.
EU producers are working mainly to
cover the domestic market, while export
supplies share 7-10 percent in total output. Therefore, a decrease in demand domestically leads to a decline in domestic
production.
Germany covers 37 percent of EU production and consumption of alkyd resins.
In 2010, Germany produced 190,000 tons
of alkyd resins and provided 45,000 tons
for export. The other signicant Western
European manufacturing facilities are
concentrated in Italy and France.
Alkyd resin is a complex oil-modied
polyester that is included as the lm-forming agent in some paints and clear coatings. Alkyd resin products are used in a
wide range of paint products with applications in decorative, maintenance, and
contractor paints where excellent gloss
and good durability are required. Alkyd
coatings still remain the leaders of the EU
coatings market.
The report, Alkyd Resins: European
Union Market Outlook 2011 and Forecast till 2016, was prepared by BAC and
recently published by The Market Publishers Ltd. For additional information,
visit http://marketpublishers.com. CW
Coatings World | 21
Financial News
22-23 Financial News0212:Financial News
12:01 PM
Page 22
Sherwin-Williams sales hit new high,

but costs continue to pinch profits
The Sherwin-Williams Company reported

a 12.7 percent increase in 2011 sales, as
the company nished with a 9.2 percent
fourth-quarter gain in sales compared to
the same period a year earlier.
Net income, however, declined for the
year and was down sharply in the fourth
quarter as continued escalation of rawmaterial costs cut into earnings.
Sales for the year totaled $8.77 billion, an
increase of $989.3 million from 2010, while
fourth-quarter sales rose 9.2 percent to $2.07
billion from the same period a year earlier.
Net income for the year was $442.86
million, down from $462.38 million in
2010. Fourth-quarter net income was
$14.55 million, compared to $72.92 million in the fourth quarter of 2010.
The company said stronger sales were
driven by a combination of selling-price increases, acquisitions and higher paint sales
volume in the Global Finishes and Latin
America Coatings groups. The companys
sprawling Paint Stores Group also contributed to sales growth, as architectural
paint sales strengthened and selling-price
increases were implemented. Acquisitions
accounted for a 4.5 percent sales gain for
the year.
The company also announced that, effective with the fourth quarter of 2011, it
has expanded its reports on operating segments from three to four with the addition
of the Latin America Coatings Group. The
new segments results were previously included in the Global Finishes Group.
The company said the move reects
continued revenue growth and geographic
expansion of our Global Finishes Group,
and added that the change allows for a
clearer view of our business results.
Chairman and chief executive Christopher Connor said the company was able
to post record-high sales and earnings per
share in 2011 despite an environment of
soft demand and rapidly escalating rawmaterial costs. Our operating segments
continue to control costs and implement
price increases in an effort to keep pace
22 | Coatings World
1/30/12
with rising raw material increases.

Connor said the companys immense
Paint Stores Group continued to focus
on gaining market share in all markets
and product lines, while maintaining customer service in a difcult raw-material
environment. He also said the company
is seeing continued sales development in
the Global Finishes Group and the corresponding improvement in the Groups
core operating prot.
Connor added that sales have been
boosted by the acquisition of the UK company Leighs Paints, while acquisitions
completed over the past 18 months are performing to expectations, and provide important assets to support the future growth
in our world-wide business. Our Latin
America Coatings Group increased gallons
across all product lines, controlled costs, and
delivered strong prot growth in the year.
Sales for the Paint Stores Group increased 9.1 percent to $4.78 billion for
the year, and rose 13.5 percent to $1.13
billion in the quarter due primarily to selling-price increases and improving domestic architectural paint sales volume across
most segments.
Paint Stores Group prot was $645.7
million, up from $619.6 million in 2010,
but declined $1.4 million, to $133.4 million, in the fourth quarter compared to
the same period a year earlier.
Net sales from stores open for more than
12 calendar months rose 8.3 percent in the
year and 12.7 percent in the quarter compared to the same periods a year earlier.
The increase in prots for the year was
the result of selling-price increases, partially offset by raw material cost increases
and other expenses related to maintaining
customer service, the company said. The
same factors were cited as contributors to
the fourth-quarter prot dip.
Consumer Group sales declined 1.8
percent, to $1.27 billion for the year, and
fell 1.1 percent, to $252.1 million, for the
quarter compared to 2010, primarily due
to elimination of a portion of a paint prowww.coatingsworld.com
gram with a large retail customer said the

company. Segment prot decreased to
$173.7 million in the year from $204.0
million in 2010 due primarily to higher
raw-material costs and the impact of the
retail-customer program reduction.
For the fourth quarter, Consumer
Group prot increased to $30.2 million
from $26.1 million in 2010, due primarily
to selling-price increases and cost controls,
the company said.
Global Finishes Group sales stated in U.S.
dollars increased 32.5 percent to $1.88 billion in the year, due primarily to acquisitions,
selling-price increases, higher paint sales volume and favorable currency translations. For
the quarter, Global Finishes Group sales increased 8.1 percent to $463.3 million.
Global Finishes Group prot for the
year rose to $90.3 million from $64.7 million in 2010, and for the quarter increased
to $13.0 million from $9.2 million in the
same period a year earlier.
Latin America Coatings Group net sales
increased 22.7 percent to $828.5 million in
the year, and rose four percent to $220.1 million in the quarter. Segment prot for the
year was $75.5 million, up from $59.0 million in 2010, and for the quarter rose to
$26.4 million from $19.6 million in 2010.
Connor said the company is continuing to invest in our business by expanding
its Paint Stores operations, with a net increase of 60 new stores in 2011, to a total
of 3,450 stores. In the fourth quarter, the
company topped 4,000 total stores and
branches, counting all business segments.
PPG Industries 4Q net up 5.4%

on industrial coating growth
PPG Industries reported net sales for the
fourth quarter 2011 of $3.5 billion, an increase of four percent versus the prior years
fourth quarter. Net income for the quarter
increased to $216 million, or $1.39 per diluted share. Fourth quarter 2010 net sales
were $3.4 billion, and net income was $205
million, or $1.24 per diluted share.
PPGs annual sales for 2011 were $14.9
February 2012
billion, an increase of 11 percent versus

2010 sales of $13.4 billion. PPGs full year
2011 net income was $1.1 billion, or $6.87
per diluted share, versus 2010 net income of
$769 million, or $4.63 per diluted share.
Full year 2010 adjusted net income was
$854 million, or $5.14 per diluted share.
PPG achieved record earnings per
share each quarter this year by focusing
on strong execution in its global businesses, aggressive cost management and
amplied cash deployment, said Charles
Bunch, PPG chairman and chief executive.
In so doing, we delivered the best full
year earnings per share in PPGs history.
This strong performance was achieved
despite moderating global growth rates
during the fourth quarter, Bunch said.
During the year, we experienced uneven
economic conditions, persistent raw material ination, and continued anemic construction activity in developed regions.
However, the geographic and end-use market diversity of our business portfolio continued to be an important benet in 2011.
For the fourth quarter, Bunch noted that
volumes were at with the prior-year period, as some customers curtailed inventory
and remained cautious with their ordering
patterns in light of economic uncertainty.
This was most evident in Europe, where
overall sales volumes fell by one percent.
However, Bunch said that PPG experienced strengthening global demand during the fourth quarter in several end-use
markets, including aerospace, automotive
manufacturing and several general industrial markets. He added that this higher
demand was supplemented by PPG market share gains.
February 2012
1/30/12
12:01 PM
Page 23
During the quarter, we continued to

aggressively pursue price increases and
made further progress in countering high
raw material cost ination. Although prices
of many raw materials have stabilized, we
plan to implement additional price increases in 2012 to offset the ination we
have already absorbed, Bunch said.
Looking ahead, Bunch said that he anticipates rst quarter 2012 growth to remain uneven by region and varied by
industry, similar to the fourth quarter
2011. We expect the European region to
remain the most challenging, he said. We
expect moderate strengthening in the U.S.
economic recovery, supported by an enhanced global cost position in the industrial sector due to lower regional natural
gas prices. In the aggregate, emerging-region growth rates are expected to remain
high compared to developed regions but
more moderate and erratic than they have
been in the past.
Performance Coatings segment sales for
the quarter were $1.1 billion, up $34 million versus the prior year. Higher selling
prices were realized in each business, while
segment volumes declined two percent versus last year. The aerospace business continued to deliver excellent growth.
Automotive renish volumes fell modestly
due to customer inventory management
and softer European economic conditions.
U.S. architectural coatings sales improved,
including company-owned same-store sales
gains of high-single-digit percentages, due
to higher pricing, while volumes remained
at. Architectural coatings volumes in
emerging regions declined by mid- to highsingle-digit percentages, including lower de-
Financial News
22-23 Financial News0212:Financial News
mand in China, and marine volumes declined by mid-single-digit

percentages due to reduced shipbuilding activity. Segment earnings
were down $30 million from the prior year
due primarily to the lower marine and architectural coatings results, including the
lower activity levels, higher ination levels
versus pricing and higher costs. The cost increase included higher year-over-year marine customer claims expense and
additional selling and marketing costs in architectural coatings.
Industrial Coatings segment sales rose
$70 million over last years fourth quarter to $1 billion, a seven percent increase.
Volume grew four percent based on increased global automotive production
and growth in several general industrial
end-use markets coupled with PPG market share gains. Segment earnings for the
quarter were $106 million, an increase of
$27 million over the prior years fourth
quarter, as volume and price gains combined with continued, strict cost management to offset persistent raw-material
cost inflation.
Sales for the Architectural CoatingsEMEA (Europe, Middle East and Africa)
segment for the quarter increased $23 million, or ve percent, versus the prior years
period to $449 million, including the negative effects of currency translation. Volumes
were up by low-single-digit percentages on
share gains despite lower retail and do-ityourself (DIY) store sales. Fourth quarter
segment earnings grew $6 million year-overyear to $8 million as a result of the improved
volumes in what is seasonally a slow quarter
for the business. CW
Coatings World | 23
New Products
24 New Products0212:New Products
1/30/12
12:02 PM
Page 24
Valspar launches Industrial Cold Galv Primer

Reformulated to provide a more durable
and crack-resistant coating, Valspar has introduced its Industrial Cold Galv Primer.
Valspars Industrial Cold Galv Primer dries
to a durable and crack-resistant coating,
stops rust creepage and has excellent outdoor durability, resisting the corrosive effects
of chemicals and salt. Its electrochemical
galvanic action continues to protect even if
scratched, and it matches new galvanized
metal with a dry lm containing more than
85 percent zinc said the company. Applications include piping, tanks, bins, machinery,
heavy capital structures and vehicle bodies.
Intended for professional use only and
should only be used on metal substrates.
Corr-Paint CP2060 Abrasion

Resistant High Temp Coating
now available
Valspars Industrial Cold Galv Primer
24 | Coatings World
Corr-Paint CP2060, a new abrasion and

corrosion resistant, high temperature coating developed by Aremco Products, Inc.,
is now available to protect steel components and structures used in demanding
industrial applications to 500 F (260 C).
Corr-Paint CP2060 is a two-part, silicon
carbide lled, 100 percent solids, epoxy-novolac, abrasion and corrosion resistant
coating used to protect steel components
and structures used in aircraft, automotive,
chemical processing, foundry and power
generation plants for applications.
Corr-Paint CP2060 provides adhesion
to marginally prepared metal surfaces and
resistance to a wide range of chemicals including acetic acid, jet fuel, alcohols, diesel
fuel, gasoline, hydrochloric acid, nitric
acid, phosphoric acid, potassium chloride,
sodium chloride, toluene and xylene said
the company. It also provides good thermal shock, salt spray and UV resistance.
Corr-Paint CP2060 is a two-part system that is packaged in pre-weighed kits
for a 100:8 mix ratio by weight. CP2060
mixes to a thick paste and is applied using
a trowel or spatula. It sets and cures fully
at room temperature in 24 hours. Typical
lm thickness is 50 mils for a single coat.
Bayer MaterialScience launches

2K polyurethane waterborne
technology for sealers
One of the fastest growing market segments in the concrete flooring arena is
sealers for decorative and polished concrete surfaces. There is a need in this
market for a more durable, longer lasting product said Bayer MaterialScience
LLC, which has developed a new technology for sealers.
Applicators want a product with chemical and stain resistance, low odor, longterm performance, ease of use and
concrete penetration. Bayer developed a
two-component (2K), polyurethane waterborne technology for sealers that offers
a number of advantages over currently
available concrete sealer products, including better ease of use; improved durability; low odor; increased service life; and
ultra-low volatile organic compounds
(below 15 grams per liter).
Steven Reinstadtler, construction marketing manager for coatings, Bayer MaterialScience LLC, says that this 2K,
polyurethane waterborne technology
guards against stains as it is resistant to a
wide range of household and industrial
chemicals or staining agents.
There are three types of flooring
decorative stained, diamond polished
and color-pigmented concretethat are
becoming popular and sustainable flooring options and could use a sealer, said
Reinstadtler. These types of floors are
increasingly being installed in higher visibility venues where aesthetics matter,
and the 2K, polyurethane waterborne
technology for sealers from Bayer protects the flooring while also preserving
its aesthetics.
The various types of stained and polished ooring on which the sealer would
be applied are often found in commercial
and retail spaces, such as hotel lobbies and
restaurants. The technology is primarily
applied to indoor surfaces, but is also appropriate for outdoor applications. CW
February 2012
25 Latin America0212:International Coatings Scene
1/30/12
12:03 PM
Page 25
Latin America
International Coatings Scene
Sherwin-Williams Markets With QR Codes in Brazil

by Charles W. Thurston
Latin America Correspondent
thurstoncw@rodpub.com
arketing gurus at Sherwin-Williams
have adopted the quick response bar
code matrix as a tool to distinguish
their premium paint lines in Brazil, and to attract
technology-savyand salary-comfortable
consumers to the brand. Sherwin-Williams is
using the code on their Premium Metalatex, Supera and Clima & Tempo lines, embedding it on
paint cans, brochures and banners.
Our pursuit of satisfying and exceeding the
needs of our clients is the peak of our endeavors.
We always focus our efforts in the research and
development of innovative products; that is our
brand, David Ivy Jr., the director of marketing
for Sherwin-Williams in Brazil told the local
press at the time of the recent campaign launch.
Quick response codes are not yet well known
in the Brazilian consumer market, so the Sherwin-Williams launch may be perceived as an
edgy trend. Sao Paulo publisher Editoras rolled
out an interactive quick response advertising
campaign that linked to Twitter several years
ago and subsequently published a book from
the responses. Similarly, female British beach
volleyball stars have more recently ashed Rio
de Janiero audiences with quick response codes
on their bikini bottoms carrying an ad for a
home-country company.
Quick response codes were initially developed by Toyota manufacturing unit DensoWave in 1994 to help speed parts along. They
initially consisted of zig-zag oriented black and
white blocks of ink some 1.25 inches square,
and holding roughly eight kilobytes of information; many variations now exist in terms of
color use and pattern density.
The open-standard two-dimensional codes
typically carry information on an Internet Uniform Resource Locators, or URLs, which
could point to a video on YouTube. Consumers gain access by photographing the code
with mobile phones equipped with scanning
software, including that developed by Google.
The Brazilian
consumer market
has yet to catch
on with quick
response codes, but
its getting there.
February 2012
The technology has had broad usage in information distribution in the United States and
Europe, apart from Japan, but has been slow
to catch on elsewhere. Now Microsoft, SpyderLynk and other code inventors have competing two-dimensional formats in use.
Facebook is said to be experimenting with
quick response codes for the purpose of embedding advertising on their pages.
Sherwin-Williams might use the codes to
track inquiries by geography, by product line, or
by color, among a myriad of uses, all of which
can be tracked by computer and mined for consumer data. Consumers potentially could receive
a customized code on a specic can for reordering the same product, including the contact information for the individual and store where the
custom color was mixed.
Apart from the Sherwin-Williams lines sporting the quick response codes, other S-W lines in
Brazil are Novacor, Kem Tone, Aquacryl, Colorgin, Sumar and Euronavy. Near its headquarters in Sao Paulo, S-W manufacturers its
architectural lines at Taboo da Serra. Industrial
and aerosol lines are manufactured at Sumare,
in Sao Paulo state, while automotive lines are
produced at Sao Bernardo do Campo, also in
Sao Paulo state, which is the center of the auto
manufacturing industry in the country. CW
Coatings World | 25
26-27 Europe0212:International Coatings Scene
1/30/12
12:04 PM
Page 26
Europe
The Complexities of Communicating Safety

by Sean Milmo
European Correspondent
milmocw@rodpub.com
he European coatings sector is being
confronted with one of its most difficult
challenges in the communication of
safety information to its customers and other
paint users.
This communications problem stems from
the European Unions REACH legislation on the
registration, authorization and evaluation of an
estimated 50,000 chemicals marketed in Europe. Safety information of the most hazardous
of these chemicals has to be made known to
large proportions of Europes working population as well as many of its consumers.
The major aim behind REACH is to ensure
that workers and consumers who risk being in
contact with dangerous chemicals through inhalation, touch, skin contact and other means know
how to protect themselves through the proper use
of the chemicals or products containing them.
With paints, each one of which contains up
to around 50 different chemicals, this information has to be distributed to the employers of
hundreds of thousands of workers making, distributing or applying coatings and to the makers
and distributors of coatings for DIY consumers.
It is not just a matter of disseminating information but also ensuring that it is in a form
that an ordinary person can read easily and
fully understand.
It is undoubtedly one of the biggest exercises that the coatings industry in Europe has
had to face in downstream communication,
said Wayne Smith, head of regulatory affairs at
the British Coatings Federation (BCF). It is
going to be a huge administrative burden for
coating companies.
Under REACH chemical producers and importers, which includes coatings companies
themselves purchasing raw materials from outside Europe, have to register with safety details
all chemicals they make or distribute in annual
amounts of one ton or more.
Registration is being carried out in three
Rules for
downstream
communication of
safety information
are a big concern
among coatings
companies in
Europe.
26 | Coatings World
stages. Dossiers with safety proles of substances of 1,000 tons or more had to be submitted in late 2010 to the Helsinki-based
European Chemical Agency (ECHA), which is
administering REACH. Chemicals of 100 tons
or more have to be registered by mid-2013 and
the remainder by 2018.
Once a chemical has been registered with its
safety prole, its producer or importer is required under the regulation to send safety details from the registration to its customers,
which is being done by extending the safety data
sheet (SDS) on a chemical. An SDS is a legal document traditionally used to convey basic safety
information to downstream users.
Following the rst registrations made over a
year ago, coatings companies have been receiving from their chemical suppliers large extended
SDSs, some of which are reported to exceed 100
pages. On average it has been estimated that a
typical SDS, normally four to ve pages long,
will be enlarged to 30-40 pages to accommodate
information from REACH dossiers.
REACH is a highly complex piece of legislation which is now beginning to bite, said
Peter Rieck, a consultant at the UK-based management advisory company Marcmoor Ltd. It
has created a bureaucratic machine which has
February 2012
26-27 Europe0212:International Coatings Scene
1/30/12
12:04 PM
Page 27
Europe
had an exponential effect on the production of health and safety information on

chemicals. Coatings companies, particularly the small- and medium-sized ones,
are being overloaded with increased administrative activities and costs to comply
with the handling and distribution of
health and safety data.
Much of the information within SDSs
is about exposure scenarios or the circumstances under which workers and
consumers are at risk from dangerous
chemicals and what preventive measures
are needed to curb this risk.
There can be several different exposure
scenarios for the same chemical depending on its role within different coating formulations, the uses of those coatings such
as decorative or protective functions and
the way they are applied, for example by
brush or with spraying equipment.
Furthermore chemical companies are
employing different formats and ways of explaining exposure scenarios to coatings
companies and other customers. As a result
paint producers who have more than one
supplier of the same chemical have the difcult task of reconciling differences between
exposure scenarios on identical chemicals.
The whole concept of exposure scenarios is still under development, said
Leo Heezen, a Netherlands-based consultant who advises the European Chemical Industry Council (CEFIC) on SDSs
and exposure scenarios.
There is no ofcial guidance or rules
about a lot of their content, which is why
there are so many differences in those currently being issued by chemical producers, said Heezen. This can be confusing
for coatings companies and other downstream users. Exposure scenarios are in
themselves difcult to understand. They
need to be interpreted by people with a
certain technical expertise.
CEFIC, the European trade association
for chemical producers, and CEPE, the
European trade body for coatings manufacturers, are working together on the
communication of exposure scenarios.
They want to help chemical companies to
develop ways of achieving more uniformity and consistency in the information
distributed in extended SDSs.
One option is to use an electronic sysFebruary 2012
tem on exposure scenario communication

(ESCOM) developed by a consortium of
IT operators which already provides software for electronic version of ordinary
SDSs. ESCOM could become a tool for
standardizing scenarios.
A major problem at the moment is
matching or scaling exposure scenarios to
specic conditions in workplaces, said
Heezen. Both CEFIC and CEPE are in
discussions with ECHA about how this
might be done electronically.
Through the Downstream Users of
Chemical Coordination Group (DUCC),
an alliance of coatings, adhesives, detergents, cosmetics and construction chemical associations, CEPE is tackling the
complexities of communicating exposure
scenarios further down the supply chain.
The REACH regulation does not
oblige coating companies and other
downstream chemical users to pass on to
customers the complete exposure scenarios in the extended SDS. All that is re-
quired to be conveyed by formulators

downstream is enough essential information from the exposure scenarios to enable
paint users to protect themselves from any
hazardous chemicals.
What we are seeking to do is to make
safety data sheets with exposure scenarios
data user friendly so that the information
is simple, clear and consistent, said Janis
Robinson, an exposure scenario specialist
at CEPE.
Because the fullment of the REACH
obligations is such a lengthy process, exposure scenarios based on the registration
of all the chemicals covered by the legislation will not be available until after the
nal registration deadline in 2018.
Meanwhile coatings companies in Europe will have to nd interim solutions for
dealing with the need to communicate relevant safety information on all the chemicals in their formulations, some of which
will have REACH-compliant exposure
scenarios and others not. CW
Coatings World | 27
28-29 Business Corner0212:Business Corner
Business Corner
1/31/12
11:38 AM
Page 28
Strategies & Analysis
Marketing Mistakes
by Phil Phillips, PhD
Contributing Editor
phillips@chemarkconsulting.net
ver since I took several MBA
courses, at Northwestern, Ive been
a fan of Dr. Philip Kotler (Professor
of International Marketing at Northwesterns Kellogg School of Management). So
when he discusses anything about marketing, I listen. Kotler says marketing as
a practice is in bad shape, and I believe it.
Especially since, I share this position.
Kotler does not mean the theory of marketing but the PRACTICE of marketing is
in bad shape.
At present, many of our value chain participant companies (feedstock, raw material,
formulator, and distributor) do not successfully handle this entire process. We do a
great deal of talking about the importance
of bundling, CRM, competing globally, the
Wal-Mart syndrome, and differentiation,
while we cut marketing during times of
down turns when it is exactly the time to
function on all cylinders efciently and effectively in marketing your products.
So, if marketing is so important, what
are the key functions of marketing? Marketings main functions, I believe, have
three important interrelated components:
of the same name. I would like to suggest there are five critical mistakes that
left unchecked could be catastrophic to
the firm.
Your rm may be making these mistakes if you are:
1. Lacking total value chain efciencies
and end-user focus.
2. Decient in detailed understanding
of your competitors and their strategic impact on your business if their
plans are successful.
3. Not managing backroom, stakeholder relationships well.
4. Failing to understand branding,
and how to develop and use it successfully in combination with all offering components.
5. Lacking market plans and planning
process efciencies.
Lets discuss each one of these mistakes
and how to make them go away.
Lacking total value chain

efficiencies and end-user focus
1. To develop a plan for a product/service, which supports the rms strategy.

2. To bring the rm a strategic ROI.
3. To provide coverage for the investment in both time and funding.
There are two extremes impacting this

issue. Either the rm has not gained succinct insight into its market opportunities
or it is not well organized to serve and deliver what the target users expect. To resolve these issues one must diligently
determine a market by specic needs
within a segment and not simply by demographic or descriptive denition levels
alone.
Sub-tactics to this segment analysis
issue that will assist you in successful marketing, are:
Additionally, I believe marketing must

pull the rms resources through the
strategic plan and push it (a total systems package) through sales by creating a
must have acceptance within the targeted market segments.
Professor Kotler has listed 10
Deadly Sins of Marketing in his book
Segment prioritization, seeking customized compelling offerings at each

level.
Different customer needs within a
given segment may require a specic
focused sales effort (sales force).
A company display of the rms values. The target customer grouping at
28 | Coatings World
the top.
A transparent ease of customer-torm communications via websites
and other.
Deficient in detailed
understanding of your
competitors and their strategic
impact on your business if
their plans are successful
Core competitors must be correctly identied by specic segments plus an unbiased transparent assessment of each must
be made and, on a planned frequency.
The obvious tactics to use in a competitive assessment are to:
Establish a captain-of-competition
responsible for collecting and dissemination of competitive intelligence.
Contract with an industry-knowledgeable outside consultant to perform not just a competitive analysis,
but because they go hand-in-hand and
therefore, helps lower costs, a combination of a Competitive Analysis and a
Customer Satisfaction Survey.
Constantly monitor key competitors
new technologies.
Finally, but not always obvious, is an
analysis of the key competitors systems offerings and their abilities to
value sell.
Not managing backroom,

stakeholder relationships well
Stakeholders are those persons who have
skin-in-the-game such as employees,
suppliers, distributors and investors. The
indications that stakeholders are not fully
on board and committed are: universally
unhappy employees; lack of attracting the
best suppliers and/or distributors, and investors feel they are out of the communications loop and unhappy.
Some of the resolutions to the stakeholders contribution to the rms success are:
Management has a signicant reFebruary 2012
28-29 Business Corner0212:Business Corner
1/31/12
11:38 AM
Page 29
Strategies & Analysis
sponsibility to rst, before hiring employees, clearly develop the companys values, vision, mission,
positioning, target markets and customers. Once this is complete, the
company has a backdrop from which
to efciently interview potential employees at all levels.
Rewarding employees, suppliers and
distributors in a meaningful but generous manner. Your company will attract the best-in-class, motivated
people and they will tend to be very
loyal and signicant contributors to
an overall team pro-active effort.
Each employee is a value. Treat each
as though they are the only employee. Constantly train them; empower them with as much authority
as they can handle.
Suppliers must be incentivized to perform as a team participant. One successful tactic is to choose two
suppliers for each core item and develop a true partnership with both.
These suppliers become part of the
rms design or development team allowing for a total value consideration and not just price, quality and
on-time delivery.
Distributors, properly managed, are
additional sources of market information. They can provide another
February 2012
facet of intelligence for problem solving issues in product/service design,

delivery and eld support
Failing to understand
branding, and how to
develop and use it successfully
in combination with all
offering components
When dont you have a brand or when is
it weak, your branding is a problem if:
Your coveted target market (through
a customer satisfaction/competitive
analysis study) indicates your company is signicantly below your competition.
Your brand image is not distinctive.
Allocate same amounts of monies in
your budget to same marketing programs every year.
ROI evaluation impact on your
promo programs is limited.
Branding is a pan-company responsibility
headed up by marketing. Branding provides
a customer mind-set of expectations. A rm
meets an equilibrium status with its core
market segments and individual customers
when each targeted customers expectations
are fullled. The higher the satisfaction level,
the higher the brand equity.
Most of our industry spends signicant
Business Corner
portions of its budget on what I call

prayer ag promotion, hoping they will
be remembered even when nothing new is
being said. Im not suggesting these efforts
should be entirely abandoned, but there
should be an annual zero-based budgeting
exercise to determine the ROI on such an
image sustaining tactic.
For example, analyzing the overall issues the company faces one might nd the
quality of technical service is an element
that, if resolved, would save or add signicant revenue. In this case, one may
want to reduce the prayer ag budget
and increase the technical service budget
aimed at improving its quality.
In most cases today, most marketers
must supply a nancial estimate of their
brand promotional efforts and an overall
estimate of the ROI. However, we see a
massive movement towards a circular consideration where the marketing manager is
held responsible for a much broader set of
product ROIs than ever before.
Lacking market plans and

planning process efficiencies
You know you have a problem when:
The correct componentry and logic
is missing from your market plan design.
Planning does not consider contingencies.
The plan cannot be easily tested
against what if alternatives.
The resolution to the correct components and logic can be quickly resolved by
going to Google and inserting the words:
Elements of a Marketing Plan. This outline is universal and will handle most
company needs. However, each company
has their own idiosyncrasies, which may
alter the order or descriptions.
One of the many management tactics
would be to ask marketing to estimate
what they could do (in revenue) with a
20 percent budgetary increase. Once that
is done, ask them to submit a budget
with a 20 percent reduction. After some
considerable use of this budgetary approach, management will have a clear
idea which marketers can accurately
forecast results. CW
Coatings World | 29
30-31 IPaint0212:Business Corner
IPaint
1/31/12
11:39 AM
Page 30
Protecting the P&C Industrys Intellectual Assets
Would You Even Know A Trade Secret

If It Jumped Up and Bit You Somewhere?
Hypo One: You are building a new

plant, the layout of which you have
spent much time and research on designing for maximum efficiency, and
which layout will be covered from view
in your final construction. You take reasonable steps to prevent access like high
fences blocking the view, rent-a-cops,
badge-access only, etc. Using a hovering
toy helicopter fitted with a high-resolution camera, but operating in public air30 | Coatings World
Hypo Two: Despite years of false starts

and failed experiments, your resin lab gets
the new resins to not only meet but to exceed automotive industry specications
for interior soft touch coatings. You are
set to enter the market in a big way only
to nd that your arch rival has an identical offering. Smelling a rotten sh, you investigate and nd that one of your chief
scientists working on the project became
disgruntled with the repeated failures on
the project and left to go to work for the
same competitor in a similar research capacity. But, theres a problem. He left prior
to the breakthrough, even before the solution was recognized. If it can be shown
that the departed employee provided
nothing to his new employer but the negative show-how (i.e., we tried that
where I used to work, and it bombed),
and never provided the rival paint company any other roadmap to success, can
you stop the competitor from using its
own breakthrough?
ANSWER: Yes. Integrated Cash v.
Digital Management, 732 F.Supp. 370
(SDNY 1989). Significant amounts of
time and money spent investigating alternatives that in the end are not fruitful
(negative information) is a protectable
trade secret.
K. We all know what trade secrets are, right? The formula for
Coca Cola is supposedly in a
heavily guarded vault in Atlanta (yeah,
right). We can all probably agree that if
someone swipes the Coke formula, they
are guilty of trade secret theft (among numerous other things, including Darwinian
Award stupidity). But, what about a
hacker getting through your rewall to
the raw data les in your formulations
lab, who then publishes these data on an
anonymous website, and these illegallyobtained data fall into the hands of your
competitor through no illegal act on their
part? Hhhhhmmmm. Dicey.
Our industry lives and breathes on its
highly valuable trade secrets. So, heres a
little quiz to test your ability to identify
information that has, or has not, been
held to constitute a legally protectable
trade secret. To see the right answer, turn
the coatings world on its head the magazine youre holding called Coatings
World.
Scoring: 5 correct, You-ShouldLitigate-This-Stuff; 3-4 correct, In-VegasThe-House-Would-Own-You; 0-3 correct,
Lock-Your-Front-Gate-Immediately-SeekProfessional-Help.
space, some wannabe black-ops boys

take several hundred pictures of your
layout that capture its technical essence,
contact some lower level employees of
various competitors, and arrange to sell
the pictures to the highest bidder. Are the
pictures legally protectable trade secrets
in whose use you can prevent your competitor from engaging?
ANSWER: Yes. E.I. DuPont deNemours & Co., Inc. v. Christopher, 431
F.2d 1012 (5th Cir. 1970). Aerial photos
of DuPont plant by Christopher brothers
sold to foreign competitor. One need only
take reasonable steps to protect ones
trade secrets, and if you do, the stealing of
them is actionable.
By Steve McDaniel, PhD JD

Technology Litigators
Contributing Editor
smcdaniel@technologylitigators.com
Hypo Three: Your vice president of research and development has left to become VP R&D at your chief competitor.
Because he had access to literally ever
technical trade secret and piece of confidential information about your formulations that you have, you are very
worried that he will breach that agreement no matter how hard he tries not to
do so (inevitably). Trouble is, although
he signed a nondisclosure agreement
with you at the start of his employment,
he did not sign a noncompetition agreement. And, lets be fair, the guy aint your
slave - he deserves to seek employment
and use the skills he used for you, right?
Still, can you file a trade secret misappropriation case seeking a preliminary
injunction to prevent this guy from
working for your arch nemesis on the
theory that he knows so much of your
trade secret and proprietary information
that he cannot help but use that information in his new virtually identical position, and that your company will suffer
irreparable harm if he does?
February 2012
30-31 IPaint0212:Business Corner
1/31/12
11:39 AM
Page 31
Protecting the P&C Industrys Intellectual Assets
ANSWER: Yes. Syntex Opthalmics v.

Novicky, 591 F.Supp. 28 (N.D. Ill. 1983).
Syntex had a trade secret in its overall
process, even if the literature disclosed
every step and reagent specication.
Hypo Five: In alternative years, your director of marketing/sales visits the American or European Coatings Shows. A
part of his assigned duties is to identify
potential new customers, you know, the
February 2012
ANSWER: Yes. Elmer Miller v. Landis.

625 NE2d 338 (Ill.App. 1993). If the customer list contains information not generally known in the trade and not generally
used by good faith competitors, and if the
trade secret owner took reasonable security steps to preserve the secrecy, such list
are protectable regardless of its apparent
publicly available nature.
ANSWER: Yes. PepsiCo v. Redmond,

54 F.3d 1262 (Fed.Cir. 1995). Its fact intensive, and not without a great deal of
legal gnashing of teeth, but when Redmond left PepsiCo where he knew all
about making a sport drink called AllSport to work for Quakers Gatorade division, he was eventually enjoined from
immediately taking the position to directly
compete with his former employer since it
was held he could not help disclosing PepsiCos trade secrets in breach of his nondisclosure agreement.
Hypo Four: Your method for making a
coating for glass display screens on electronic devices is held by your company
as a trade secret. At least a part of the
reason you chose to take the trade secret
approach (rightly or wrongly) was that
every element in the process (the chemical reactions, the raw materials, all the
individual steps of the process, etc.) are
well known in the art of making such
clear coats. The arduous task of compiling these disparate, albeit entirely publicly available, elements of your
manufacturing process cost you money
and took you significant amounts of
time. An employee conversant with all of
this information leaves her job with your
company, heads off to a foreign country,
and sets up the same process in a plant
owned by a US parent company competitor of yours. You sue the US parent
company for trade secret misappropriation. The chief defense to your claims of
theft is that everything you claim to be a
trade secret is well known as to every aspect, even if they have never actually
been put together in such a fashion, i.e.,
your trade secret information would
never be protectable as a patented invention. Will you prevail?
standard sales guy stuff. The way he actually does this is to use the show exhibitors list handed out to all attendees
(and which is also published online for
anyone to see). He simply circles those
potential new customers he met and intends to follow-up with, and where he
can, he adds a comment about how it is
he thinks your product would specifically address concerns raised by the new
customer about its current suppliers
product. Its a very disorganized and
sloppy way to do it, but it seems to
work. He uses this information to guide
cold sales calls he makes after the
show. One of his buddies who works for
one of your competitors visits your
plant, signs in at the front where you
badge everyone, and has coffee in your
employees office. They talk shop, and
during a bathroom break when your employee is momentarily out of his office,
the competitor decides he will take a few
quick iPhone photos of the annotated
exhibitor list. The very next day, this
clown uses this list to make some preemptory calls to each of the circled customers and invite them to lunch. Upon
investigation, you find out this happened
and bring suit against your competitor.
But, your only evidence is the annotated,
publicly available exhibitor list, and the
circumstantial fact that every company
circled on your employees list was called
within 24 hours of his visit to your plant.
The competitors defense of the case rests
chiefly on the argument that a mere annotated publicly available list of customers that everyone-and-their-uncle is
free to call upon is not a protectable
trade secret. What do you think?
Dont feel badly if you didnt score so

well. Even lawyers who do this stuff for a
living have to convene from time to time
IPaint
to remind themselves of the answers.

Heres how they do it.
First, the trade secret cases that have
been or are currently being litigated give
them suggestions of how to determine
what is or isnt a trade secret, and these
collectively form the common law. The
lawyers will occasionally look at the common law cases and summarize or restate
the case law generating what is called
the Restatement of Torts, or Restatement
of Unfair Competition.
Sometimes, they will suggest statutes
to govern what is and isnt a protectable
trade secretfor instance in whats
called the Uniform Trade Secrets Act.
Sometimes states adopt these suggestions
from one or the other of these bodies of
law into their own state lawsthats
called statutory state law. The Feds do
the same thing, ergo, federal statutory
trade secret laws like the Economic Espionage Act. It gets really mind-numbing
when you cross back and forth over national borders to protect your companys
crown jewels.
All in all, since our industry is one
that thrives on its ability to maintain
trade secret information, we all need to
be good stewards of these assets. Being
good managers of such assets means we
need to be able to identify them and to
understand the steps we must take to
protect them. Embedding processes in
the operation of your business to identify, list, valuate and routinely update
your trade secret assets is advisable. The
more international business you do, the
more critical are these processes. Give
yourself extra credit on the quiz above if
you spend a few minutes thinking about
something you would like to protect as a
trade secret in your business that you
never thought was possible to protect
and youll have started a potentially very
valuable process. CW
Technology Litigators (McDaniel &
Assoc. P.C.) was founded in 1999 by Steve
McDaniel, Ph.D., J.D. in Austin, Texas.
The rm is a full-service intellectual property law rm with a particular focus on
trade secret protection. For more information visit them online at www.technologylitigators.com.
Coatings World | 31
32-34 Wood Coatings0212:FEATURE
FEATURE
2/1/12
12:13 PM
Page 32
Wood Coatings Market
Courtesy of Thompsons Water Seal.
The
Wood Coatings
Market
Wood coatings manufacturers continue to face a struggling housing market and

economic woes. Will 2012 offer an improvement?
by Kerry Pianoforte, Associate Editor
ood coating manufacturers are reporting that they
continue to be challenged by the economic downturn
and the resulting housing slump. It is undeniable that
2011 was another tough year for the wood coatings market, but
manufacturers are expressing optimism for the coming year.
The reality is that the stain business is tied to the economy
and housing market, said Rob Sheehan, director of stain and
primer segments, Benjamin Moore. If people arent getting loans
to build new decks or redo their house it impacts our sales.
The exterior stain business is also very dependent on the
weather. A lot of rain hurts the season while a dry season helps.
In spite of some of these odds, Benjamin Moore said it is experiencing a measure of success due to a robust product portfolio
and focused selling efforts.
While stain maker Minwax sees some optimism, not much
has changed since last year. We see consumers settling into this
new normal where their home improvement decisions are informed by tepid economic conditions, relatively high unemployment and a very weak housing market, said Jacquelyn Ferrara,
32 | Coatings World
director of marketing, Minwax, Sherwin-Williams Wood Care

Products. They continue to focus on smaller projects that either
give them a sense of aesthetic renewal, or keep their home in
good shape, rather than greatly improving the value of their
home.
Uptick in smaller DIY projects

While it is true that more people are putting off costly home renovations, consumers are undertaking smaller, more affordable
DIY projects.
This situation continues to compel consumers to undertake
small- to mid-sized projects, which can bode well for the wood
coatings market; wood can often be refreshed with a new coating without committing to a huge budget, Ferrara said. Construction, especially for new homes, continues to struggle.
Homebuyers are downsizing the dream, and buying smaller
homes that require investment, which in turn is creating more
DIYers who can use the ease and low cost of various types of
wood coatings to personalize their homes and spaces.
Thompsons Water Seal reported a positive outlook for 2012,
in part because of pent up demand from 2011, which was partially attributed to inclement weather. If you thought weather
February 2012
2/1/12
12:13 PM
Page 33
patterns were abnormal last year, you are right, and much of it
kept consumers from undertaking outdoor projects, said Mike
Kozlowski, director of marketing, Thompsons Water Seal brand.
For instance, Chicago reported the second wettest year in their
history, and by October 2011, New Jersey was close to reporting
their wettest year on record. Those are obviously major markets,
and representative of much of the country and although parts of
the South have drought conditions, last summer was also abnormally hot in that region, again keeping people from undertaking projects even if they wanted to do.
Decks are still very important to the American homeowner,
according to Kozlowski. In a recent on-line survey conducted by
The Thompsons Company, more than 2,000 people responded
to the query, What would you do if you won $15,000 to spend
on your deck? The number one answer, at 47 percent, was to
tear out the current deck and start over, he said. That illustrates that most homeowners want to replace their decks so they
can enjoy them even more.
There is also a long-term trend toward more urban living, Kozlowski added. That doesnt mean that decks wont be important to people, he said. They still want a nice outdoor space to
enjoy with family and friends, but they want maintenance to be
as easy and convenient as possible. And some people may not
have room for a deck, but theyll have a patio with room for a
couple of Adirondack chairs or a swing, so small projects will
grow as an opportunity.
The Thompsons Company has already introduced several
new products specically designed to take advantage of the opportunity, such as Thompsons Water Seal Wood Stain in a 12ounce aerosol can and Thompsons Water Seal Easy Stain in an
eight-ounce tube.
When it comes to creating products with a DIYer in mind,
ease of use is one of the most important features. Consumers are
looking for products that offer a variety of colors, are easy to
use and are easily cleaned up.
Many younger homeowners arent as interested in doing-itthemselves for personal satisfactionthey do it for necessity,
said Kozlowski. They are looking for products that are easy to
use, clean up quickly and look great. Of course, we think that
current Thompsons Water Seal products deliver many of those
features, but were also continuing to research new innovations
and advancements for the category.
Speaking specically about exterior waterproong coatings,
including deck stains, consumers want to make the whole
process as easyand as easy to understandas possible, said
Kozlowski. They want the can to be easy to handle and easy to
open, and they want the product to come out of the can easily.
They want the product to apply and cleanup easily. And they
want the product to last longer. Color is very important to
todays consumer.
According to Ferrara, weathered tones are trending strongly.
Youll see them everywhere from Restoration Hardware to Pottery Barn to home dcor and design magazines, she said. Weve
recently added two new colors to our Minwax Wood Finish line
that nicely accommodate this trend: Weathered Oak and Classic
February 2012
FEATURE
Gray. Theyre very versatile, and they help consumers make a big
visual impact when putting together the latest home dcor looks.
Minwax understands that folks who use wood nishing
products do so for a variety of reasons, so our product line continues to evolve to address the needs of all of our customers
from beginner DIYers to seasoned wood nishers, said Ferrara.
Whether you are a woodworker who enjoys restoring and renishing furniture, or if you are renishing your hardwood oor,
or are simply looking for a quick way to refresh the wood furniture or wood architectural elements in your home, Minwax has
developed the right product for the project.
For those who enjoy the traditional process of preparing,
staining and topcoating their project, resulting in a beautiful,
durable nish that will last through many generations, Minwax
offers products such as its timeless Wood Finish stains and Minwax Fast-Drying Polyurethane. Another popular staining option
is Minwax Gel Stain, featuring a non-drip formula that is especially useful for vertical surfaces.
We also understand that todays DIYers are time-crunched, so
theyre looking for wood nishing products that are fast and easy
to apply but still look beautiful when the project is complete,
Ferrara said. We have a variety of products for small- to
medium-sized projects that offer ease of use with terric results.
One product is Minwax Express Color Wiping Stain & Finish.
It is packaged in a convenient tube, and is available in eight colors, including four popular wood tones plus four designer colors.
Customers are also becoming more aware of the benets of waterbased products that offer low odor, fast dry times, and easy soapand-water cleanup.
We continue to foster our water-based and low-VOC products, said Ferrara. Beyond regulatory compliance, were seeing
more and more consumers asking for them, and we know theyll
expect the same great performance from them that they get from
every one of our products.
According to Benjamin Moores Sheehan, another trend
among consumers of wood coatings is the transition from oil to
latex in transparent and semi-transparent products.
Solid color stains had predominantly transitioned from oilbased products to latex/acrylic over the past 10-plus years, said
Sheehan. The transparent and semi-transparent products how-
Minwax Express Color Wiping Stain & Finish is packaged in a convenient tube, and is available in eight colors.
Coatings World | 33
FEATURE
2/1/12
12:13 PM
Page 34
ever have been much slower to make this transition. One of the
primary reasons is these products tend to wear away so when the
wood is getting recoated its often bare or very close to it, so people, especially painters who have been doing this work for years,
want an oil that will get into the wood and help rejuvenate it.
Historically theyve said the transparent and semi transparent
acrylics just dont get the same penetration, Sheehan said. The
trend is for products to be some form of a water reducible alkyd.
What this really means is the product contains alkyds to give the
penetration and the acrylic gives improved color retentionthe
best of both worlds. These products also wash up with soap and
water so there is no more need for mineral spirits to clean up.
Benjamin Moore offers a number of wood care products to
meet their customers needs. Consumers are always looking for
something to last longer, better color retention, no mildew, no
peeling and similar characteristics that make it easy to use, said
Sheehan. Exteriors, especially decks, go through a lot of extremes. Benjamin Moores unique two-coat system provides much
longer life and provides a relatively easy maintenance plan.
In addition to the two new Minwax Wood Finish stains previously mentionedWeathered Oak and Classic Graythe company has also introduced a new tool for changing the colors of
wood around the home.
The Minwax PolyShades Color Transformation Guide, which
can be found online at Minwax.com, provides an easy way to
change the color of the currently stained or polyurethane-nished wood. Theres no stripping or heavy sanding necessary to
remove the old nish. Simply give it a light sanding with ne-grit
sandpaper, remove sanding dust, and brush on a coat of PolyShades. Step-by-step instructions are provided in the guide, along
with examples of which color combinations will provide the desired new color.
This new guide is a terric way for consumers to easily and

affordably change the color of the wood in their home, whether
they want to match a particular furniture item to the rest of their
dcor, update a tired room, or restyle an older piece, said Ferrara.
Thompsons has brought a number of new products to market recently. The Thompsons Water Seal Wood Stain, a 12-ounce
aerosol wood stain for small projects, came out in 2011. For
2012, the company is introducing Thompsons Water Seal Easy
Stain, the rst exterior stain to come in a convenient eight-ounce
tubethe perfect size for small projects like wood Adirondack
chairs, garden benches, window boxes, planters, birdhouses, mail
boxes and more.
The small package delivers big performance and benets,
said Kozlowski. Thompsons Water Seal Easy Stain Wood Stain
is a slightly thicker consistency than regular deck stains, allowing for more color control and less drips on vertical surfaces.
Theres no need to pry open a one-gallon can or stir the stain
just pop the top, and you are ready to start. The stain can be
squeezed directly onto the wood or onto a disposable surface
such as a plastic plate.
Easy Stain Wood Stain comes in four popular wood tones:
Chestnut, Cedar, Cherry and Redwood. And one tube gives three
different options for a nished look. Smoothing on the stain with
a foam applicator gives semi-transparent coverage. Using a bristle brush gives a solid color nish, or the stain can be wiped onto
the wood with a clean cloth for the most sheer, natural color.
The water-based formula is low odor and requires one-hour
to dry to the touch. The Easy Stain coating provides rich fade-resistant color and prevents water damage, while resisting mildew
and UV damage. Applicators clean up quickly with just soap and
water. The eight-ounce tube provides enough product to stain
and waterproof up to 50 square feet of wood. CW
A deck stained with Thompsons Water Seal product.
The company says decks are still very important to the
American homeowner.
34 | Coatings World
February 2012
35-37 Corrosion0212:FEATURE
2/1/12
1:59 PM
Page 35
FEATURE
Uniform interior
and
exterior coating
Non-electric corrosion protection technology replaces e-coating.
odern chemical autodeposition processes have evolved
into a powerful alternative to cathodic dip coating, or
e-coating. Especially in cases where uniform coating
of interior surfaces and edges is required, or where powder topcoating is used, they can deliver signicantly better corrosion
protection results.
In Germany, companies like Rckers and BBL have opted for
the non-electric Aquence technology from Henkel, a sustainable
coating process that additionally does completely without hazardous heavy metals.
When planning a new coating line, the rst important step is
to determine the requirements. To enter new elds of application, the Rckers company decided in late 2008 to expand its
production facilities by adding a high-quality corrosion protection coating line.
The comprehensive scope of this systems supplier of commercial vehicle technology covered a variety of methods for producing
vehicle superstructures, including metal processing, CNC cutting,
and the use of modern foaming and adhesive technologies.
While initially considering installing a classic ecoating line
with metal pretreatment, Rckers nally decided on Henkels
February 2012
chemical autodeposition process Aquence in combination with a

downstream powder coating stage.
The production line at Rckers uses the non-electric Aquence coating

process to protect metal parts durably against corrosion.
Coatings World | 35
FEATURE
2/1/12
1:59 PM
Page 36
Chemical instead of electrical action
Uniform coating of complex parts with cavities is a major performance feature of the Aquence process.
The Aquence process also differs from classic e-coating in that it

requires no metal pretreatment and no electricity to form the
coating. Through a chemical reaction in a bath of polymer emulsion, an organic layer is formed on the degreased metal surface.
A mild acid releases divalent iron ions, which then combine with
the paint particles in the solution and re-bond with the surface
of the substrate so that each ferrous area of the component is
uniformly coated in the desired thickness, while leaving plastic
parts uncoated. This makes it possible not only to coat complex
structures evenly inside and out, but also to process complete assemblies consisting of different materials.
The immersion coating line has now been in operation at the
Rckers production site in Ahaus, Germany, for more than a year,
and its performance in terms of corrosion protection and toughness has completely convinced Mr. Rckers.
In our lab tests, the process easily achieved 1,000 hours in
the neutral salt spray test, he said.
Scanning electron microscopy images show a uniform, dense
wet lm before curing, and consistent coating thickness even on
sharp-edged geometries.
Seven steps to optimal results
Co-cure; after application, the powder coating and the primer cure
together in the same oven.
Perfect performance on all corners and edges

This process for coating ferrous metals is purely chemical and
offers a number of decisive advantages over classic e-coating.
Foremost among these is the absolutely uniform one-hundred
percent coating of components or assemblies, which simply cannot be achieved with electrodeposition, said Claus Rckers,
CEO of Rckers.
Even poorly accessible areas, cavities or sharp corners and
edges can be provided with a continuous layer of corrosion-protection. With Aquence, there are none of the restrictions associated with the Faraday effect.
As a component manufacturer for commercial vehicles, full
corrosion protection on all exterior and interior surfaces is a crucial performance feature for us and our customers, said Mr.
Rckers, explaining why the decision went in favor of the Aquence autodeposition process.
At Rckers, it is used to provide long-term corrosion protection on complex tubular and preassembled components with intricate geometries and lengths of up to eight meters.
36 | Coatings World
The robust and simple coating concept comprises just seven

baths. After a four-stage cleaning and rinsing sequence, chemical
deposition takes place in the Aquence bath directly on the degreased substrates. The two-stage post-rinse removes any chemical residues from the parts.
Compared to the e-coat process, the investment costs are
about 20 percent lower, said Eric Ardourel, technology manager Europe at Henkel. At the same time, the line has a smaller
shop oor footprint, partly because the usual phosphating or
chromating steps are not required and also because the oven size
can be much smaller than for e-coating.
The environmentally responsible process is therefore free of any
toxic heavy metals such as zinc or nickel and also generates practically no volatile organic compounds (VOC) or hazardous sludge, all
of which signicantly reduces waste generation and disposal costs.
Co-cure process
Another positive effect on the overall process costs is the fact
that it consumes less energy. Besides needing no electricity to produce the reaction in the coating bath, energy savings are also
achieved due to the lower bake temperature in the subsequent
two-zone ovens.
Unlike e-coating, which needs a cure temperature of about
190 degrees centigrade due to the high VOC content, the coated
components are rst dried at just 60 degrees centigrade, then
briey pre-baked at 140 degrees centigrade. This naturally also
shortens the time it takes the parts to cool down before the topcoat is applied, said Mr. Ardourel.
About 95 percent of all parts at Rckers are powder coated.
Crosslinking of the Aquence primer and the powder coating is
performed in the same oven, also at a reduced temperature of
some 170 degrees centigrade.
February 2012
2/1/12
2:00 PM
Page 37
In addition to improved energy efciency, our tests have

shown that thanks to the co-cure process, the intercoat adhesion
is enhanced, thus improving mechanical performance, said Mr.
Ardourel, explaining the advantages of being able to cure both
coatings in one step.
Furthermore, superior performance is achieved when bonding
with structural adhesives as well.
Sustainable and economical coating strategy

Technical progress and further development are also a rm feature in the corporate strategy of the BBL Oberchentechnik
group. The company, located in Roth south of Nu rnberg, Germany, specializes in job-coating and surface treatment for various clients.
Aside from various blasting operations, such as shotblasting,
carbon dioxide blasting and sandblasting, their product portfolio comprises a wide variety of coating solutions for part weights
up to 20 tons.
The rst Aquence co-cure line in Germany went into operation
here in 2007. To complement their existing production lines, the
company was looking at that time for a high-quality, environmentally benign corrosion-protection method with zero hazardous
heavy metals that would also overcome the shortcomings of ecoating, primarily regarding its limited cavity coating capability.
Today, steel parts weighing as much as 500 kg are coated at
BBL using Aquence. Besides delivering better results, Aquence
impressed this user with its sustainability and performance.
Thanks to continuous bath maintenance, the system produces no wastewater at all, said BBL CEO Robert Lumpi.
The dip tank can accommodate parts with a size of up to 3,000
x 1,600 x 800 millimeters. Moreover, the low VOC content eliminates the need for post-combusting emissions, and the fact that
complete assemblies can be coated provides logistical benets by reducing the number of transports and simplifying warehousing.
A high degree of automated chemical dosage reduces the need
for manual maintenance and control. The compact yet very exible line design allows the use of Aquence as a co-cure primer in
The first co-cure Aquence line in Germany went into operation at BBL
Oberflchentechnik in 2007.
February 2012
FEATURE
combination with various powder coatings and as a highly resistant stand-alone single-layer coating with outstanding mechanical properties.
Henkel Corporation received a 2010 Automotive News PACE
Award for its new Aquence co-cure coating process. The Automotive News PACE Award is a prestigious award in the United
States recognizing automotive suppliers for superior innovation,
technological advancement and business performance.
Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Cosmetics/Toiletries and Adhesive Technologies.
Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with wellknown brands such as Persil, Schwarzkopf and Loctite.
Henkel employs about 48,000 people and reported sales of
15,092 million in scal 2010. CW
Source of this article: Henkel AG & Co. KGaA
Parts coming out of the Aquence bath at BBL Oberflchentechnik.
All-over protection for parts after the Aquence autodeposition

process from Henkel.
Coatings World | 37
38-40 Mixing Equipment0212:FEATURE
FEATURE
1/31/12
11:41 AM
Page 38
Mixing Equipment
The following pages contain a directory of select mixing equipment suppliers and their products.
For more information on the products listed in this guide, contact the companies directly.
Buhler Inc.
Mahwah, NJ
201-847-0600
Fax: 201-847-0606
rene.eisenring@buhlergroup.com
www.buhlergroup.com
Buhler ContiMixer
Attributes/comments: Buhler offers a continuous mixer, ContiMixer, for manual
or automated systems that allow continuous mixing for a variety of products and
processes. With ContiMixer, large
amounts of medium to high viscosity
products can be mixed safely in a closed
process.
Buhler SEM Batch Mixer
Attributes/comments: All Buhler SEM Mixers are powered
by high frequency
VFD drives that
offer safe and
quiet operation.
The SEM mixers
range from 10 to
125 HP and are available in high speed,
high torque and twin shaft congurations.
pany has recently introduced their fourth

patented mixing/dispersing blade. The PIT
style is a high pumping/low shear-blending blade and the PITT style is a high
pumping/high shear dispersion blade.
Users will nd they get much longer life
compared to the stainless blades and may
nd for some applications it is the last
blade they need to buy.
EMI Engineered Mills, Inc.

Grayslake, IL
847-548-0044
Fax: 847-548-0099
sales@EMImills.com
www.EMImills.com
EMI Laboratory Mixer / Disperser
Attributes/comments: EMI introduces a
new line of laboratory mixers, 0.5 to 3
HP, that are bench top mountable, quiet,
energy efcient, variable speed with high
torque. They have an electric lift, include
safety sensors, and process meters. Interchangable mixing, dispersing, rotor stator
and batch bead mill heads available.
Hero Product Group

Conn and Company, LLC
Warren, PA
814-723-7980
Fax: 814-723-8502
rcfreeman@connblade.com
www.connblade.com
New Patented Conn Blade of UHMW
Polyethylene Product #PITT
Attributes/comments: Conn and Com38 | Coatings World
Delta, British Columbia, Canada

604-522-6543
Fax: 604-522-8735
sales@hero.ca
www.hero.ca
Ultrablend TruMix1
Attributes/comments: The Ultrablend Trumix Series by Hero is the latest addition
to Heros family of mixers. The TruMix1
is a one gallon mixer that is

reliable, easy to operate,
maintenance free, small
(footprint) that delivers complete mixing action.
Ultrablend TruMix5
Attributes/comments: The Ultrablend TruMix5 features a tough, maintenance-free design and high
quality components. It is a
ve gallons vortex that delivers complete mixing action.
A machine built to last.
Jaygo, Inc.
Union, NJ
908-688-3600 x170
Fax: 908-688-6060
www.jaygoinc.com
Jaygo Vee Blenders
Attributes/comments: Jaygo recently
shipped a sanitary Vee Blender to blend various powder ingredients for the production
of vitamins and supplements. The unique
design of Jaygos Vee Blender provided important benets to the customer including
increased blender shell strength and enhanced discharge and cleanability. The
8000 liter blender was constructed in 316
stainless steel and included a pneumatically
actuated discharge valve with inatable
seat, radio frequency proximity switches for
the loading ports, and a radio frequency
level probe to monitor ll level when cleaning. The blender was positioned for loading
or cleaning through the use of an encoder.
Jaygo Vee and Double Cone Blenders and
February 2012
1/31/12
11:41 AM
Page 39
Dryers can be supplied from eight to 8,000

liters and include jackets for heating/cooling, intensier bars for deagglomeration
and liquid addition, vacuum outlet with lter housing, as well as various types of
charging and discharging systems.
Kady International
Scarborough, ME
207-883-4141
Fax: 207-883-8241
kady@kadyinternational.com
www.kadyinternational.com
Kady Mill OCF
Attributes/comments: Kady CF mills offer
continuous high-speed dispersion and
emulsion capability. This industrial mill
produces tip speeds up to 9000 FPM and
can easily be added to an existing production line. The company offers free trials.
One to 2000 Gallon Bottom Entry Kady Mills
Attributes/comments: These Kady Mills
are efcient, high-speed dispersion mills
capable of quickly reducing agglomerates
to their ultimate particle size, and efciently producing ne dispersions, suspensions and high quality emulsions.
Kady offers a Free Lab Testing program.
FEATURE
ing for a range of product viscosities. Direct drive mixers range from ve to 125
horsepower.
Myers Engineering, Inc.

Morehouse Cowles
Bell, CA
323-560-4723
Fax: 323-771-7789
cathys@myersmixer.com
www.myersmixer.com
Chino, CA
800-625-4819
Fax: 909-627-7366
rcourtain@morsehousecowles.com
www.morehousecowles.com
Morehouse Cowles ViscoMax
Attributes/comments: This ViscoMax
product line is specically designed and
built to meet the needs of the customers
applications. Units can range in size from
a quart to 750 gallons and can process
product viscosities exceeding 2,000,000
centipoises.
Dissolvers
Attributes/comments: Morehouse Cowles
line of single shaft dissolvers are designed
for liquid to liquid or dry to liquid mix-
Mixer Maintenance Manager

Attributes/comments: (IMS) Intelligent
Maintenance System Myers offers a PLC
driven maintenance manager that helps
avoid production equipment failures.
Maintenance schedules are based on actual production usage
patterns. The IMS audibly prompts the
maintenance
staff
when service needs
for critical items such
as shafts, bearings,
motors and seals are needed.
Successful Strategies for Decision-Makers
CHEMARK
THE
CHEMARK
CONSULTING
GROUP
Chemark Consulting Group is
a 30-year-old management
consulting firm that
concentrates on tactical &
strategic activities surrounding
all industries pertaining to coatings, adhesives, sealants,
resins, polymers and additives.
Since 1975, its global clients
include product formulators,
raw materials and application
equipment suppliers and
end-users.
Core Competencies
Value Implications for CLIENTS
Value Systems Analysis
Customer Relationship
Management
Market Integrity Assessment
Position, Growth,
Competitive, Image Analysis
New Business Development
Market Research
Strategy Business Assessment
& Planning
COATINGS
ADHESIVES
SEALANTS
&
SPECIALTY
CHEMICALS
230 N.Bennett St., Ste. 3 Southern Pines, NC 28387

910-692-2492 E-mail: phillips@chemarkconsulting.net
Web Site: chemarkconsulting.net
Partner Offices: Dorking, ENG Research Triangle Park, N Detroit, MI
February 2012
Coatings World | 39
FEATURE
1/31/12
11:41 AM
Page 40
Union Process
Akron, OH
330-929-3333
Fax: 330-929-3034
eli@unionprocess.com
www.unionprocess.com
Q-03 Circulation Attritor
Attributes/comments: The Q-03 mini laboratory-sized circulation grinding mill is
ideal for users who wish to perform lab
trials with very small samples (from
gallon to one gallon) but still gain the advantages of a circulation grinding system.
Red Devil Equipment Company

Plymouth, MN
763-852-1774
Fax: 763-852-1811
kmaas@reddevilequipment.com
www.reddevilequipment.com
Model 5000
Attributes/comments: Multi-size orbital
mixer built to support a wide
range of applications and accepts pint (473 ml) to ve-gallon (19 L) containers. Rubber
cushioned bearings absorb vibration and a Kevlar reinforced drive belt
reduces slippage for an extended mixing
life.
Model 1000
Attributes/comments: One-gallon vortex
ideal for mixing all types of architectural
paints and primers, including pint (473 ml), quart
(946 ml) and gallon (308 L)
containers. Easy drop-in
loading and a Kevlar reinforced drive belt prevents
stretching and gear slippage.
Charles Ross and Son Company

Hauppauge, NY
800-243-ROSS
Fax: 631-234-0691
sales@mixers.com
www.mixers.com
Ross Planetary Dual Disperser Model PDDM
Attributes/comments: The new Ross Planetary Dual Disperser (PDDM) is ideal for
40 | Coatings World
powerful mixing of high viscosity applications requiring ultra-ne dispersion

quality. The PDDM features four agitators
two planetary stirrers and two highspeed shafts all rotating on their own
axes while orbiting the mix vessel on a
common axis. The saw-tooth blades on
each high-speed shaft
provide an intensive
shearing action, promoting solids dispersion and
particle size reduction.
The planetary stirrers
continually
turnover
batch material, help feed fresh product to
the high-speed blades and facilitate uniform temperature throughout the mix
zone. Shear levels and ow patterns in the
PDDM are easily incorporated into viscous bulk material and stubborn agglomerates are dispersed regardless of product
ow characteristics.
Schold Machine Corp.

Chicago, IL
708-458-3788
Fax: 708-458-3866
schold@schold.com
www.schold.com
Lab-Pilot Test Facility
Attributes/comments: Scholds manufacturing location has a large test lab utilizing
full-size process equipment to run batches
of ink, paint, coatings, epoxies, sealers,
mastics, silicones, hot melts, adhesives,
elastomerics, etc. Most test evaluations regardless of size are at no charge.
Variable Frequency Drive Retrot Packages
Attributes/comments: Most Schold variable speed mechanical drive machines can
now be retrotted with Variable Frequency Drives and remote control stations. These packages eliminate all
mechanical drive components and allow
the operator wider speed ranges, low
maintenance and soft starting.
Sulzer Mixpac Ltd.

Haag, Switzerland
+41 81 772 21 64
Fax: +41 81 772 20 01
roland.loacker@sulzer.com
www.sulzerchetech.com
MixCoat Spray
Attributes/comments: The portable MixCoat Spray system is ideal for two-component repairs and maintenance jobs. This
stand-alone system only requires an air
connection. A dualstage trigger for the integrated air ow
control allows the user
to operate this system with only one hand,
which makes MixCoat a unique, userfriendly solution.
MixCoat Flex
Attributes/comments: This universal system for 2-K coatings offers various application methods. For difcult to reach
areas, MixCoat Flex offers a real benet.
It is extremely robust,
can be mounted on
the wall or simply
placed on the oor.
This stand-alone system only requires an
air connection.
Wilhelm Niemann GmbH and

Co.
Melle, Germany
+49 (5428) 950 0
Fax: +49 (5428) 950 1999
info@niemann.de
www.niemann.de
Kreis- Dissolver
Attributes/comments: Laboratory and
production dissolvers with driving powers from 2.2 to 315 kW for batches of up
to 15,000 liters, available in different designs.
Kreis-Basket-Mill
Attributes/comments: Laboratory and
production mills with driving powers
from 2.2 to 132 kW for batches of up to
3,000 liters, available in different designs.
Kreis-Dissolver-Buttery
Attributes/comments; Production buttery dissolvers for ultra high-viscous products with driving powers from 15 to 90
kW for batches of up to 1,500 liters, available in different designs. CW
February 2012
Project21:Layout 1
1/20/12
9:39 AM
Page 1
MIXPAC MixCoat Systems

changes the world
of 2-K coatings
The MixCoat system introduces a new

professional standard for the application
of coatings materials wherein small areas
may be repaired easily and efficiently.
Many such applications are found in marine, pipeline, bridge, tank, wind, rail and
confined space applications.
MixCoat Spray and Flex are combining

the well established 2-K MIXPAC cartridge technology with the new MixCoat
spray mixer. This does not only ease and
speed up repair and maintenance coating
jobs, but also dramatically reduces cost.
USA, South America,

Canada and Mexico
Sulzer Mixpac USA Inc.
8 Willow St.
Salem, NH 03079, USA
phone +1 603 893 27 27
fax
+1 603 893 37 37
info@SulzerMixpacUSA.com
www.sulzerchemtech.com
Industry News
42-44 Industry News0212:Industry News
1/31/12
11:56 AM
Page 42
Bayer MaterialScience builds multipurpose

plant for coating raw materials
Bayer MaterialScience has begun construction of a multipurpose production plant for

polyurethane coating raw materials at
Chempark Leverkusen. The products hexamethylene diisocyanate (HDI) and
isophorone diisocyanate (IPDI) are used
primarily for high-quality and environmentally friendly automotive and industrial
coatings. The company is investing roughly
35 million in the expansion of its production capacities. The plant is scheduled to
come on stream in fall 2013.
In keeping with our mission statement, Science For A Better Life, our company develops innovative and sustainable
solutions as answers to global megatrends, said Bayer CEO Dr. Marijn
Dekkers. One example is increasing mobility around the world, resulting in rising
demand for high-performance automotive
coatings. With this investment, Bayer underscores its commitment to the Leverkusen site and to our region.
The CEO stressed that the new plant is
just one element of the companys investment planning. At Bayer MaterialScience
alone, we intend to invest at least 700 million in capital expenditures in Germany
over the next three years, said Dekkers.
We must adjust our capacities accordingly if we are to meet the rising demand
for coating and adhesive raw materials,
said Daniel Meyer, head of the coatings, adhesives, specialties business unit and member of the executive committee of Bayer
MaterialScience. We are therefore making
targeted investments in the individual regions in order to maintain or further expand our leading market position.
The new multipurpose plant will be integrated into existing HDI and IPDI production at the Leverkusen site and uses
modern and innovative process technologies for the efcient production of both
raw materials.
One important area of application for
both raw materials is high-quality
polyurethane coatings for automotive nishing. Given increasing individual trans42 | Coatings World
portation worldwide, there is a demand for

high-performance and durable coatings that
are also environmentally friendly. Bayer
MaterialScience has developed innovative
products for this application based on HDI
and IPDI, which also enable the formulation of low-solvent coatings. The two raw
materials are also used in industrial coatings, textile coatings and adhesives.
Bayer CEO Dr. Marijn Dekkers (middle), Patrick

Thomas, CEO of Bayer MaterialScience (2nd
from left), Dr. Tony Van Osselaer, head of industrial operations at Bayer MaterialScience
(left), Daniel Meyer, head of the coatings, adhesives, specialties business unit at Bayer MaterialScience (right), and Thomas de Win,
chairman of the Bayer Central Works Council,
during the start of construction ceremony for
the new multipurpose production plant.
In other news, Bayer MaterialScience

has commissioned a new technical center
for the development of isocyanate production processes at Chempark Dormagen. Germany. The research center was
erected in just under a year with an investment of 5 million.
All global research activities related to
the production of aromatic isocyanates
have now been pooled in the new hydrogenation technical center, said Dr.
Joachim Wolff, head of the polyurethanes
business and member of the executive
committee of Bayer MaterialScience, on
the occasion of the commissioning. The
associated efciency gains in the research
and optimization of the production

processes will help to further expand our
global technological leadership.
AkzoNobel completes
acquisition of Boxing
Oleochemicals
AkzoNobel has completed its acquisition
of Chinas leading specialty surfactant
producer, Boxing Oleochemicals. Boxing
is a supplier of nitrile amines and derivatives, which are used in a variety of industrial and consumer applications. The
acquisition will further strengthen AkzoNobels leadership position in specialty
surfactants while enhancing its manufacturing footprint in Asia. This transaction
was rst announced on July 27, 2011.
Based in the province of Shandong, Boxing had revenues of approximately 100
million in 2010. Its activities will be integrated into AkzoNobels Surface Chemistry
business unit, a global leader in specialty
surfactants, synthetic polymers and biopolymers used as formulation ingredients
and process aids in many applications ranging from home and personal care to agrochemicals, oileld and asphalt road paving.
The acquisition of Boxing quickly positions us to respond to the increasing demand for amines and derivatives, with a
third of the Asian demand coming from
China alone, said Bob Margevich, managing director of AkzoNobel Surface
Chemistry. It also reafrms our commitment to locate production closer to our
customers. Boxing is a perfect t for our
technology and its site provides us with a
sound manufacturing platform.
Over the next three years, AkzoNobel
plans to enhance the process capabilities
and increase capacity at the Boxing site by
introducing state of the art manufacturing
technology and implementing AkzoNobel
health, safety and environmental standards.
Furthermore, the integration of Boxings activities and further synergies with
AkzoNobel will denitely boost the introduction of new products to local mid-tier
February 2012
1/31/12
markets and ultimately the progress of local

customers. Our objective is to grow with
our customers, Margevich continued.
Boxings product portfolio will complement AkzoNobels amines product
lines, which include Arquad, Ethoquad,
Armid, Armeen, Armosoft, Redicote,
Berol, Aromox, Duomeen, Triameen,
Armac, Duomac and Ethomeen.
BASF to build 300,000 MT TDI

production plant in
Ludwigshafen
BASF has plans to build a single-train
300,000 metric tons per year production
plant for TDI (toluene diisocyanate) and
expand additional plants for its precursors
at its site in Ludwigshafen, Germany.
These include the construction of a new
hydrogen chloride recycling plant as well
as the expansion of plants for nitric acid,
chlorine and synthesis gas. It is also
planned to expand the aromatics complex
at the site for the supply of toluene. Total
investment including the required infrastructure at Ludwigshafen site will be approximately 1 billion and create
approximately 200 additional jobs. Production will start at the end of 2014.
BASF plans to close down its 80,000 metric tons per year TDI production plant in
Schwarzheide, Germany, when the new
plant goes on stream. TDI is a key component mainly used for exible
polyurethane foams.
This project will position us as the
low-cost TDI producer in Europe due to
economies of scale and the highly efcient
integration into our Verbund, said Wayne
T.
Smith,
president
of
BASFs
Polyurethanes division. Building our new
TDI plant at our largest Verbund site in
Ludwigshafen gives us the advantage of the
excellent production synergies, raw material integration and logistics. Together with
our existing TDI sites in Asia and North
America we will be able to optimally serve
customers in all major markets.
At Schwarzheide, BASF will develop its
site structures according to the future needs
over the next years to focus more on specialties. With the investment BASF will have
two strong sites in Europe for polyurethane
basic products: Ludwigshafen for the production of TDI and Antwerp for the proFebruary 2012
11:56 AM
Page 43
duction of MDI (diphenylmethane diisocyanate) and propylene oxide.
Reichhold opens
manufacturing plant in China
Reichhold has launched its new manufacturing facility in Tianjin in northern
China. With 20 manufacturing sites and
five technology centers across the globe,
Reichhold has further strengthened its
presence in the global market with its
entry into this large and rapidly growing
market.
The facility is set up with a planned
annual production capacity of 38,000
MT but with a potential expansion to
60,000 MT. The plant will produce a full
Reichhold composites product line, including unsaturated polyester resins,
vinyl ester resins, gelcoats and bonding
pastes. The market applications will
cover wind power, high performance
anti-corrosion, marine, high-speed train,
industrial construction, electronics and
electrical industry.
Emerald begins construction of

production plant at Rotterdam
Emerald Kalama Chemical, a division of
Emerald Performance Materials, has
started the construction of a new operation to produce K-Flex non-phthalate
plasticizers and coalescents at its facility
in Rotterdam, The Netherlands. The new
operation is scheduled to be commissioned during the third quarter of 2012.
Emerald Kalama Chemical acquired
the Rotterdam facility from DSM in December 2010. The Rotterdam manufacturing operations are certied to a number
of quality standards, including ISO-9001,
ISO-14001, HACCP, and FamiQS. The
new K-Flex line addition represents Emer-
Emerald Kalama Chemical's new site on the

port of Rotterdam.
Industry News
alds rst major investment designed to expand the range of

products at Rotterdam. The company also manufactures its KFlex product line in the United States at
its Kalama, Wash. facility. Emerald previously announced the completion of a 25
percent capacity expansion and building
of a new technical center to support the
growth of its K-Flex products at the
Kalama site.
K- Flex glycol dibenzoate esters are
fast fusing, high polarity plasticizers for
a wide range of applications, such as
vinyl flooring, coatings, adhesives,
sealants and caulks.
Nuplex and KVIL to form joint

venture
Nuplex Industries announced that its European business, Nuplex Resins BV, has
signed a Memorandum of Understanding
(MOU) to establish a joint venture company (JV) with KVIL Group (KVIL), a
Russian paint and resins producer.
Initially, the 50:50 JV will be responsible for the exclusive sales and marketing
of resins produced by KVIL and Nuplex.
The JV is expected to be formed during
the 2012 March quarter, at which time
Nuplex will invest 3.5 million mainly for
working capital.
The MOU also provides for the JV to
build a resins manufacturing site at Belgorod, Russia, within a period of two
years, subject to market conditions.
The cost of building a new site is estimated to be around 20 million.
As the Russian coatings market continues to grow, the joint venture with
KVIL will enable Nuplex to participate in
this growth, said Nuplexs chief executive ofcer, Emery Severin. With a number of our large multi-national customers
expanding their Russian operations, the
JV provides us with the opportunity to
supply them and the growing local coating companies, with our high quality, European standard resins.
Entering into Russia through a joint
venture enables us to take a low risk approach to building our presence in this
emerging market. Together with our partner KVIL, a highly regarded local producer,
we will have the opportunity to build onCoatings World | 43
Industry News
1/31/12
the-ground experience before

committing a larger investment in
a manufacturing site.
11:56 AM
Page 44
RVC International PTE, Ltd to act as their

sales agent in the following regions: Singapore, Indonesia, Malaysia and Vietnam.
Novaflow Systems names new

sales agent
Munzing names Fitz Chem

distributor for Central U.S.
Novaow Systems, Inc, with its corporate

ofces based in Prescott, Ontario, Canada
has today announced an agreement with
Fitz Chem Corporation, a specialty

chemical distributor headquartered in
Itasca, IL, United States, was recently ap-
T
H
E
Patented blending/dispersing blade design makes radical

improvement over old saw tooth designs
POLY
*
*
*
*
*
*
STAINLESS
Most efficient and aggressive blending/dispersing blade

available.
Provides proper combination of pumping action and shear/

dispersion essential for fast consistent results.
Built in pumping action cuts processing time.
Longer life due to heavier gauge construction.
Less heat due to shorter required running time.
Excellent for high or low speed and high or low viscosity.

Supplied with hubs or mounting holes required to retrofit
and upgrade present equipment.
Pumping blades without teeth are available and are excellent

for gentle blending and agitation.
CONN
CO., L.L.C.
DESIGNERS AND MANUFACTURES OF INDUSTRIAL MIXING EQUIPMENT
Since 1948
AND
www.connblade.com
Stirrers Or Complete Units For:

PAINTS
URETHANE FOAMS
ADHESIVES
SLURRIES
INKS
GROUTS
CEMENTS
ETC. . . .
11 SOUTH MARION STREET WARREN, PENNA. 16365 PHONE 814/723-7980

FAX (814) 723-8502
44 | Coatings World
s r
TM
pointed Munzings Central Region distributor covering the following areas:

ND, SD, MN, WI, IL, IA, NE, KS, MO,
OK, TX, AR, LA, MS, Western TN, and
UP Michigan. Munzing offers a complete
range of specialty additives, which include liquid and powder defoamers, rheology modifiers, wetting and leveling
agents, polymeric dispersants, air release
agents and emulsifiers.
Reichhold to raises prices for

resins
Reichhold, Inc. announced a price increase of $0.08 per pound on all unsaturated polyester resins, vinyl ester resins
and flame retardant resins sold in North
America for the composites industry.
This increase is effective for all orders
shipped on or after February 15th. Escalating raw material prices and limited
supply of some raw materials continue to
increase our costs, leaving us no choice
but to raise our prices, said Bill
Schramm, vice president commercial
North American composites. Raw material costs are expected to rise continually through the first quarter primarily
the result of numerous planned outages
and increased demand.
Crude oil continues to trade over
$100 per barrel and the cost spread between oil and natural gas continues to
favor the latter which yields less propylene
available for conversion to many composites raw materials, Schramm said.
Ashland Performance Materials

to raises prices for UPRs and
gelcoats
Ashland Performance Materials, a commercial unit of Ashland Inc., is increasing the prices of its unsaturated
polyester resins (UPRs) and gelcoats
portfolio sold in Europe, the Middle
East and Africa (EMEA) by 100 per
ton effective Feb. 1, 2012, or at the earliest possible time depending on individual customer contracts. The pricing
action is primarily driven by the continued escalation in costs for key raw
materials, specifically styrene and TiO2,
at Ashlands manufacturing units said
the company. CW
February 2012
1/31/12
4:14 PM
Page 45
Bayer MaterialScience launches two-component,

polyurethane waterborne technology for sealers
One of the fastest growing market segments in the concrete ooring arena is sealers for decorative and polished concrete
surfaces. There is a need in this market for
a more durable, longer lasting product said
Bayer MaterialScience LLC, which has developed a new technology for sealers.
Applicators want a product with
chemical and stain resistance, low odor,
long-term performance, ease of use and
concrete penetration. Bayer developed a
two-component (2K), polyurethane waterborne technology for sealers that offers
a number of advantages over currently
available concrete sealer products, including better ease of use; improved durability; low odor; increased service life; and
ultra-low volatile organic compounds
(below 15 grams per liter).
The various types of stained and polished ooring on which the sealer would
be applied are often found in commercial
and retail spaces, such as hotel lobbies and
restaurants. The technology is primarily
applied to indoor surfaces, but is also appropriate for outdoor applications.
Troy introduces next

generation wetting and
adhesion additive
Troy Corporation has introduced Troysol
PWA, a next generation wetting and adhesion promoter intended for dry-mix products. Troysol PWA improves adhesion to
substrates and enhances pull-off strength.
Ideal for cement-based adhesives, EIFS adhesives, mortar, gypsum board, tile adhesives and other dry-mix products, Troysol
PWA answers the needs of industry for a
high-performance additive designed specically for high-performance building products, according to the company.
Evonik Coating Additives

offers reference guide
Evonik has published a free reference
guide, The Pocket Tego, which contains
information to assist formulators in their
development of improved products for the
February 2012
coatings and printing ink industries. The

144-page pocket-sized guide is a practical
tool that covers a comprehensive collection of topics including formulas, measurements and standards, color, raw
materials and typical coatings defects. In
addition to the reference materials, the
handy guide offers product recommendations formulators can use as a daily working tool for selecting the appropriate
additives, specialty resins and co-binder
for a wide variety of coating formulations.
Sulzer Mixpac offers

dispensing system innovations
for 2K materials
Sulzer Mixpac offers two-component
dispensing system technologies. The two
latest innovations include a two-component biopolymer cartridge and new dispensing systems for two-component
protective coatings in the area of corrosion protection.
Research and development at Sulzer Mixpac has been focused on its improving its carbon footprint. As a result the company has
produced a two-component cartridge that replaces a signicant part of its plastic material
with wood bers. With regard to leakproofness and diffusion properties, this cartridge fullls the same criteria as the standard plastic
version said the company. However, it offers
the customer the
possibility to
differentiate by
a
greener
value
chain.
This serves the
trend towards a Sulzer Mixpacs two-compurchasing deci- ponent cartridge that resion
process places a significant part of
which is increas- its plastic material with
ingly inuenced wood fibers.
by environmental friendly criteria. The 25 milliliter cartridge
is the rst product from the Green Line product range while others are on the way.
With regards to repair and maintenance
work in the area of two-component corrowww.coatingsworld.com
Suppliers Corner
45 Suppliers Corner0212:Suppliers Corner
sion protection of ships, pipelines and other

steel constructions, the work today is still performed manually for the most part using
brushes and rollers. These methods of application are time-consuming and create a high
percentage of waste
material, especially
when applied in
areas that are difcult to access.
Sulzer Mixpacs
MixCoat Flex
new
MixCoat
Spray and MixCoat Flex coating
system with its new
spray technology
was designed to
save costs and reMixCoat Spray
duce labor time
combined
with
minimal waste of material. In addition, the
system also includes the advantages of the
Mixpac cartridge-based two-component
technology including clean storage of twocomponent materials as well as consistent
coating results said the company.
Huntsman launches epoxy

curing agent XTA-801
Huntsman has launched XTA-801, a highly
reactive fast cure cycloaliphatic amine used at
low and ambient temperatures. Developed as
a potential alternative to IPDA (isophorone
diamine) and 1,3-BAC (1,3 bis-aminomethyl
cyclohexane).With a gel time of 47 minutes in
DGEBA standard liquid epoxy resin, XTA801 can be used alone or blended with other
epoxy curing agents e.g. JEFFAMINE D230.
Adding XTA-801 will increase glass transition temperature and decrease elongation and
impact strength; the resulting system will produce a cured epoxy with properties between
the XTA-801 and the other epoxy curative.
XTA-801 key benets are highly reactive, fast curing at low and ambient temperatures; fast strength development;
enhanced glass transition temperature,
hardness and elastic modulus and good
chemical and solvent resistance. CW
Coatings World | 45
People
46 People0212:People on the Move
1/31/12
11:59 AM
Page 46
International Paint names Neil Plowman marine and

protective coatings general manager for the Americas
International Paint LLC has named Neil

Plowman the companys new marine and
protective coatings
general
manager,
Americas. In this
role, Plowman will
be responsible for
providing strategic
leadership and oversight to all aspects
of the companys nancials and investNeil Plowman
ments, supply chain
sales, R&D, operations and marketing efforts throughout the U.S., Canada, Mexico and Central and South America.
Plowman has 25 years of experience
within the International Paint worldwide
business serving Western Europe, North
America, Asia Pacic and the United Kingdom. Having begun his career at International Paint in 1987 as a sales
representative for the companys specialty
coatings brand, he moved to yacht coatings
in 1989, where he worked his way through
a number of sales, marketing and product
management positions until he was named
International Paints worldwide yacht coatings general manager in 2005.
Micro Powders promotes David

Gittleman
Micro Powders, Inc., a manufacturer of
high-performance micronized wax additives, has promoted David Gittleman to
director of business development. In addition to identifying the needs of the current
product line, Gittleman will be responsible for expanding the business by identifying new markets, products and uses for
the existing product line. Gittleman will
assume these responsibilities for both the
industrial and personal care divisions.
Gittleman joined MPI in June 1992 as
a member of the R&D and technical service labs. Over the past 20 years he has
served Micro Powders in various capacities including R&D, quality assurance,
technical service management, regional
46 | Coatings World
sales for the industrial and personal care

markets and most recently as the global
sales director for the personal care division. He will also continue in his current
role as global sales director of the personal care division of MPI.
RPM names Scott Copeland

director-corporate
development
Scott Copeland has joined RPM International Inc. as director-corporate development. His work will be focused on RPMs
acquisition program. Prior to joining
RPM, Copeland was director, transaction
services with PricewaterhouseCoopers
LLP (PWC). While at PWC, he worked on
a wide variety of acquisitions and divestitures, both domestic and international, including more than 30 transactions for
RPM. Before working for PWC, he was
an auditor at KPMG in Cleveland, OH.
Emerald Polymer Additives

names Zuppo GM of lubricant
and plastic antioxidant product
lines
Emerald Polymer Additives, a division of
Emerald Performance Materials, has
named John Zuppo general manager of
lubricant and plastic antioxidant product
lines. In this role, Zuppo will be responsible for overseeing current operations, as
well as new product development and
strategic direction for the plastic and lubricant lines within Polymer Additives.
Previously Zuppo served as vice president
of procurement for all of Emeralds business groups. Before joining Emerald, he
served as director of direct raw material
procurement for Ferro. He also served in
a variety of roles for Goodyear Tire, including business development, global materials management, sales and R&D.
Ace Hardware appoints John

Venhuizen COO
Ace Hardware Corporation has appointed
John Venhuizen chief operating ofcer.
Venhuizen has spent nearly two decades

with Ace and most recently served as executive vice president of supply chain, information technology and international. In this
position, he was instrumental both in signicantly growing the number of Ace stores
around the world and in creating a variety
of successful support and incentive programs for retailers said the company. Venhuizen joined Ace in 1992 and has served in
a variety of regional and corporate-based
marketing, merchandising, advertising and
business development positions.
New marketing director for

Plascon
Gerard Metzer has been appointed the
marketing director of Plascon. In his new
position, he brings a 25-year local and international record of accomplishment
across the painting, coating, building materials and garden and home improvement
industries. Metzer is well versed in marketing, communications and sales, having
headed up an advertising agency, as well
as the marketing and related departments
for Mica, Servistar and Jacks Paints in
South Africa. Metzer has also worked
with Bosch Automotive in South Africa
and in Germany.
Motahari Pour joins Emerald

Kalama Chemical
Emerald Kalama Chemical has appointed
Golnar Motahari Pour K-Flex product
line manager for Europe. Middle East and
Africa. Pour lls a new position at the division European headquarters in Geleen,
The Netherlands, to support the growing
demand for the K-Flex product line in the
region. In this capacity, she will be a member of the divisions leadership team and
have responsibility for K-Flex sales and
operations throughout Europe. K-Flex is
a non-phthalate, non-SVHC, REACH preregistered dibenzoate plasticizer that offers multiple performance benets for
adhesives, sealants, coatings, vinyl and
other end uses. CW
February 2012
1/31/12
12:00 PM
Page 47
Meetings
47 Meetings0212:Meetings
Waterborne Symposium
lands in New Orleans Feb. 13
February 13 - 17
39th Annual Waterborne Symposium
New Orleans, La., United States
The University of Southern Mississippi
Robson F. Storey
601-266-4879
www.psrc.usm.edu
February 19 - 22
PDCA 2012
Las Vegas, Nev., United States
Painting and Decorating Contractors of
America (PDCA)
800-332-7322
www.paintinganddecoratingexpo.com
February 22 - 24
Smart Coatings 2012
Orlando, Fla., United States
Dr. Jamil Baghdachi
www.smartcoatings.org
admin@smartcoatings.org
February 28 - 29
Marine Coatings
Berlin, Germany
Vincentz Network
Matthias Janz
+49 (511) 99 10-273
www.european-coatings.com
matthias.janz@vincentz.net
March 11 - 14
SSCT 2012 Annual Meeting
St. Augustine, Fla., U.S.
Southern Society for Coatings Technology
Ursula Thomas
770-447-4020
www.ssct.org
March 11 - 15
CORROSION 2012
Salt Lake City, Utah, United States
NACE First Service
281-228-6223
www.nacecorrosion.org
rstservice@nace.org
February 2012
Major Upcoming Meetings

February 13-17: 39th Annual Waterborne Symposium
New Orleans, La., United States
www.psrc.usm.edu.com
February 19-22: PDCA 2012
Las Vegas, Nev., United States
www.paintanddecoratingexpo.com
March 11-15: CORROSION 2012
Salt Lake City, Utah, United States
www.nacecorrosion.org
March 11 15
Pittcon 2012
Orlando, Fla., United States
The Pittsburgh Conference
800-825-3221
www.pittcon.org
info@pittcon.org
March 12 - 14
Middle East Coatings Show 2012
Dubai, UAE
The Coatings Group
Jeff Montgomery
+44 (0) 1737 855 078
www.coatings-group.com
JeffMontgomery@quartzltd.co.uk
March 13 - 14
Professional Paint Formulation
Hampton, Middlesex, United Kingdom
PRA
Elisabeth Brown
+44 (0)20 8487 0815
www.pra-world.com
e.brown@pra-world.com
March 13 - 14
Fire Retardant Coatings
Berlin, Germany
Vincentz Network
Svenja Wieck
+49 511 99 10-271

www.european-coatings.com
svenja.wieck@vincentz.net
March 21 - 23
Rheology Fundamentals & Applications
for Synthetic Latices and Associated Coating Formulations
San Diego, Calif., United States
Emulsion Polymers Consulting and
Education, LLC
603-742-3370
epced.com
info@epced.com
March 26 - 30
Basic Composition of Coatings
Rolla, Mo., United States
Missouri S&T Coatings Inst.
Catherine Hancock
573-341-4419
coatings.mst.edu
cemv26@mst.edu
March 27 29
Westec 2012
Los Angeles, Calif., United States
Society of Manufacturing Engineers
800-733-4763
www.westeconline.com CW
Coatings World | 47
2/1/12
2:55 PM
Page 48
Classifieds
Classifieds0212.qxp:Classifieds
Blades
Coatings World
Stainless IT
Stainless ITT
The
Most Efficient & Aggressive Available
For info on placing classied ads

please contact Patty Ivanov
UHMW Poly
patty@rodpub.com
CONN Blades
Phone: 631-642-2048
Fax: 631-473-5694
www.connblade.com
(814) 723-7980
Equipment for Sale
Pigments/Additives
Products & Services
Coatings World
For info on placing classied ads
please contact Patty Ivanov
Phone: 631-642-2048
Fax: 631-473-5694
patty@rodpub.com
48 | Coatings World
WWW.COATINGS WORLD.COM
February 2012
2/1/12
2:55 PM
Page 49
Classifieds
Classifieds0212.qxp:Classifieds
Products & Services
HIGH
SPEED
DISPERSERS
Hainan Zhongxin
Chemical Co., Ltd.
Since 19955, we ffoocus on
C y c l o a l i p h a t i c E po x y R es i n
(Equivaleent to ERL4221,CEL4221,UVR6110)
Scan to see
units in stock
for fast delivery.
Visit us on www.zxchem .com.cn

www.tetrachem .com.cn (plant)
Mail to sales@zxchem .com.cn
Tel:+86-8898-36625599(HQ)/+86 -21-54265599(SH)
Free Tag Reader:

http://gettag.mobi
1-800-243-ROSS
www.dispersers.com
Advertising Index
Company Name
Page
Phone
Fax
Website
American Coatings Show.............................13, Insert................+49 511 9910-271 ............+49 511 9910-279 ..........www.american-coatings-show.com
BASF...................................................................7 .........................800-251-0612........................................................................www.basf.us/dpsolutions
Blairgowrie Associates, LLC..............................23 ........................602-539-2683.............................................................www.blairgowrieassociates.com
Buhler ...............................................................27 ........................512-466-8005 ...................763-847-9909 ................................www.buhlergroup.com
BYK USA Inc..................................................Cov. 2 .....................203-265-2086 ...................203-284-9158..............................................www.byk.com
Chemark Consulting .........................................39 ........................910-692-2492 ..................910-692-2523 .......................www.chemarkconsulting.net
Conn & Company ............................................44 ........................814-723-7980 ...................814-723-8502 ...................................www.connblade.com
Cytec Industries.................................................19 ........................800-652-6013 ......................................................................................www.cytec.com
Evonik Industries................................................4 .........................732-981-5346 ...........................................................................................www.tego.us
Heubach Ltd.......................................................3 ........................800-HEUBACH..................215-736-2249...............................www.heubachcolor.com
Hoover Color Corp........................................Cov. 4 .....................540-980-7233 ...................540-980-8781.................................www.hoovercolor.com
NACE International. .........................................11 ...................................................................................................................................www.nace.org/cip
Ross....................................................................9.........................800-243-ROSS ...................................................................................www.mixers.com
Sulzer Mixpac USA Inc. ....................................41 ........................603-893-2727 ...................603-893-3737............................www.sulzerchemtech.com
February 2012
Coatings World | 49
Final Coat
50 Final Coat0212:Final Coat
1/31/12
12:00 PM
Page 50
PPG Aerospace donates coatings to

restore V-22 Osprey aircraft for museum
One of six Bell Boeing V-22 Osprey tiltrotor combat aircraft used
for full-scale development has been restored with coatings donated
by PPG Industries aerospace business for display at the American
Helicopter Museum and Education Center in West Chester.
PPG Aerospace donated Eco-Prime military primers and Desothane HS military and defense topcoats to create the special
white, red and glossy black color scheme that met the original
Federal Aviation Administration requirements.
On loan to the American Helicopter Museum and Education
Center from the U.S. Marine Corps, the V-22 Osprey is full-scale
development aircraft No. 3 and the only one on public display in
the world, according to Amy Krize, the museums marketing and
public relations manager. It had been displayed outside on the
museum grounds since the late 1990s and showed wear.
The museum often gets offers from the U.S. military for loans of
helicopters and other aircraft no longer in use, Krize said. Its our
job to take care of them, she said.We wanted the Osprey to be restored and have it painted because of its historical signicance.
The museum took the request to Boeing Mobility in Philadelphia, where the fuselage, subassemblies, digital avionics and ight
control systems for the V-22 are assembled. Boeing and partner Bell
Helicopter manufacture the tiltrotor aircraft. Boeing took it from
there, and thats when PPG Aerospaces Philadelphia-area application support center learned of the restoration and offered to do-
nate coatings and painting supplies, according to Michael Ziemski, PPG Aerospace Total Service Solutions chemical manager.
Ziemski worked with Duane Utter, PPG Aerospace segment
manager, military coatings and classied products, in Sylmar,
Calif., who oversaw production of the primers and special-color
coatings at PPGs Mojave, Calif., aerospace plant.
Boeing employees volunteered to repaint the V-22, which included removing the 20-year-old original paint that had endured
severe weathering.
Visitors to the American Helicopter Museum can now see
what Gerald Garten, senior manager, manufacturing research
and development, Boeing Research and Technology, Philadelphia,
called a world-class restoration of our beloved V-22.
The V-22 Osprey is a special program also for PPG Aerospace, which supplies waterborne primers, topcoats, transparencies, and environmental and fuel tank sealants for production
aircraft. Additionally, the PPG Aerospace ASC-Philadelphia in
Mount Laurel, N.J., provides chemical management services to
Boeing Mobility through PPG Total Service Solutions.
The V-22 Osprey is a joint-service, multirole combat aircraft
using tiltrotor technology to combine the vertical performance of
a helicopter with the speed and range of a xed-wing aircraft. It
is manufactured under a 50-50 strategic alliance between Bell
Helicopter, a Textron Inc. company, and Boeing. CW
PPG helped restore this V-22 Osprey with its Eco-Prime military primers and Desothane HS military and defense topcoats.
50 | Coatings World
February 2012
Project9:Layout 1
5/27/10
1:53 PM
Page 1
Project3:Layout 1
1/29/09
1:19 PM
Page 1
Project2:Layout 1
2/6/12
10:23 AM
Page 1
THE FOLLOWING 16 PAGES ARE

A BROCHURE FROM
THE AMERICAN COATINGS SHOW.
THIS BROCHURE WAS MAILED
WITH THE FEBRUARY ISSUE OF
COATINGS WORLD.
Indianapolis, Indiana
May 7-9, 2012
Conference Program
www.american-coatings-show.com/conference
during the
Show
Exclusive Media Partner:
May 8-10, 2012
Steve Sides
Vice President
Science, Technology &
Environmental Policy
American Coatings
Association
Jim Kassner
Senior Advisor
American Coatings
Association
Sonja Schulte
Editor-in-Chief
Science & Technology
Vincentz Network
Preparing for Future Demands

The American Coatings Conference, offered in
conjunction with the American Coatings Show,
invites the American coatings community to learn
about the most recent research results and industrial
developments covering the full range of coatings
products and raw materials used in their formulation.
From about 200 submissions a diverse program of
96 high-level technical papers has been developed.
Additional detailed technical presentations from
industry experts and academia will be offered in a
highly interactive poster session.
Five reasons to attend:

- Advance your thinking and set the stage for
innovation through the cutting-edge information
in the technical sessions
-
Tool-up your skills in the 9 exclusive preconference tutorials
- Update your knowledge of the latest and most
relevant industry trends
-
Hear from research and development
professionals presenting key technology advances
-
Network with other industry experts, thought
leaders, and technology movers
Were sure you wont want to miss this important
event, so register and make your plans now. See you
in Indianapolis!
For further trade show information visit: www.american-coatings-show.com
AC C onference
at a Glance
Monday, May 07, 2012
8:30 am 10:00 am
Pre-Conference Tutorials 1-5
10:00 am 10:30 am
Networking: Coffee Break
10:30 am 12:00 pm
Pre-Conference Tutorials 6-9
11:30 am 12:15 pm
Networking: Welcome Lunch
12:15 pm 1:30 pm

Plenary Session
Welcome Address and Conference Introduction,
Keynote Presentations, Award Ceremonies
1:30 pm 2:00 pm
2:00 pm 5:30 pm

Session 1: Science Today Coatings Tomorrow

Session 2: Measuring & Testing
Session 3: Radiation Curing
Session 4: Pigments
5:30 pm 7:00 pm

Poster Session/
Networking: AC Conference Reception
Tuesday, May 08, 2012

9:00 am 12:30 pm

Session 5: Architectural Coatings I

Session 6: Protective Coatings I
Session 7: B
iobased Coatings I
Session 8: Modeling & Measuring
12:30 pm 2:00 pm
Networking: Conference Lunch
2:00 pm 5:30 pm

Session 9: Architectural Coatings II

Session 10: Protective Coatings II
Session 11: Biobased Coatings II
Session 12: Polyurethanes
Wednesday, May 09, 2012

8:00 am 9:00 am
Mattiello Lecture
9:00 am 12:30 pm

Session 13: Epoxy Coatings

Session 14: Waterborne Systems
Session 15: Smart & Functional Coatings
Session 16: Novel Materials
12:30 pm
End of Conference
American Coatings
Award
The prestigious American Coatings Award will be bestowed
upon the most outstanding technical presentation at the
American Coatings Conference. Selected and sponsored
by ACA and Vincentz Network, it is endowed with a $2,500
cash award along with an attractive sculpture. The winner of
the American Coatings Award 2012 will be presented at the
conference Plenary Session on May 7.
Attendees
Pre-conference
Survey
Drawing on the combined expertise and market knowledge
of both speakers and attendees at the American Coatings
Conference, an anonymous survey will be held some weeks/
days before the event, shedding light on the views and
expectations of this leading assembly regarding the current
research situation and market climate the American coatings
industry is experiencing. The results and an analysis of this
survey will be presented during the plenary session of the
conference.
Pre-Conference Tutorials
Monday Morning | May 07, 2012
8:30 10:00 am
Tutorial 1: Antimicrobial Surfaces
Melinda Wales, Texas A&M University
Representing a relatively new variety of novel

functional coatings, specific solutions have been
put forward in recent years to achieve hygienic,
antimicrobially active surfaces for various uses.
The tutorial will feature a concise review of the
different technologies proposed as well as give an outline of the
current state-of-the-art applications with emphasis on the
impact of severely restricting legal frameworks concerning the use
of biocidal substances, such as the European Biocidal Products
Directive and likely US EPA requirements.
Tutorial 2: Easy-to-clean Coatings
wood and metal and what is not. It covers the theory behind
different binder technologies as well as fundamental aspects of
the film formation process and the performance of these coatings
systems. This tutorial will also cover some fundamental aspects of
rheology for waterborne applications.
Tutorial 5: Smart Coatings

Jamil Baghdachi, Eastern Michigan University
The most recent emerging technologies that

provide a basis for the development of smart
coatings will be reviewed. A brief discussion
of smart polymers and coatings, governing
principles, types and examples of smart coatings,
necessary raw materials, approaches for their preparation, their
unique properties, applications and markets will be presented.
W. Marshall Ming, Georgia Southern University
Discussed and put forward in more and more

applications including exterior and interior
architectural coatings, industrial coatings and
even automotive coatings effective and lasting
easy-cleanability of surfaces is quite high on the
wish-list of coatings functionality. This tutorial will explain the
different concepts that are put to work in such coatings and review
the state-of-the-art systems in practice.
Tutorial 3: Radiation Curing

Michael L. Dvorchak, Rad Tech North America This
tutorial has been designed in collaboration with
RadTech North America.
The tutorial will provide you with a concise

overview on the fundamentals of radiation curing
coatings, their benefits and limitations. The
basic chemistry involved, typical formulation
characteristics as well as common and new applications of UV
curing and e-beam coatings will be explained.
Tutorial 4: Waterborne High-Performance Coatings

Ivan Tyre, Alberdingk Boley &
Tim December, BASF
Waterborne coating is a fast

developing technology. In many
applications, these systems
have become a standard
solution,
replacing
their
solventborne counterparts. In some important clearcoat or topcoat
applications, however, solventborne systems remain the preferred
technology. This tutorial aims to discuss what is possible today
with waterborne clearcoats for different substrates including
10:30 am 12:00 pm
Tutorial 6: Polyurethanes
Mike Jeffries, Bayer MaterialScience
Their chemistry is very versatile, as is their

application
and
application
potential:
Polyurethane coatings and their typical
components polyisocyanates and polyols will
be reviewed and compared in this tutorial. This
includes a discussion of the various PUR coatings technologies
in use and their advantages and limitations, including 1K and 2K
solventborne as well as waterborne chemistries, radiation curing
PUR coatings and PUR powder coatings formulations and their
typical end use applications.
Tutorial 7: Titanium Dioxide

Michael Diebold, DuPont
Coatings formulators are increasingly interested

in finding ways to use less TiO2 without
compromising opacity performance. This tutorial
provides you with practical advice to maximize
TiO2 efficiency and strategies. In addition,
alternative technologies for paint opacity will be covered.
Tutorial 8: Antifouling Coatings
Tutorial 9: Anticorrosive Coatings
Dean Webster, North Dakota State University
Gordon Bierwagen, North Dakota State University
Marine structures are subject to diverse and

severe biofouling. Methods for inhibiting both
organic and inorganic growth on wetted substrates
are varied but most antifouling systems take
the form of protective coatings. Biofouling can
negatively affect the hydrodynamics of a hull by increasing the
required propulsive power and the fuel consumption. This tutorial
addresses the basics and fundamentals of anti-fouling coatings
and explains the concepts that are put to work in such coatings. It
also will review the state-of-the-art systems and give an outlook on
current trends.
Plenary Session
What principles govern the corrosion of metals,

and how can protective coatings help in
preventing corrosion? This tutorial will review
the fundamentals of the electrochemical
processes involved will be reviewed, and typical
ingredients and formulation characteristics of anticorrosive
coatings will be outlined and discussed.
Monday Afternoon | May 07, 2012 | 12:15 - 1:30 pm
12:15 pm
Welcome Address and Conference Introduction

Steve Sides, American Coatings Association
Sonja Schulte, Vincentz Network
12:30 - 12:50 pm
12:50 - 1:10 pm
Keynote Presentation
Keynote Presentation
Bio-based Coatings Technology: Collaborative Research with

Supply Chain Partners
Accelerating Discovery to Innovation
Kent Young,
The Sherwin-Williams Company
The high cost and uncertain availability of petroleum-based

raw materials makes development of renewable raw material
sources that are sustainable a research imperative. A multiyear partnership between soybean farmers, the United Soy
Bean Board, and The Sherwin-Williams Company resulted in
one of 2011s Presidential Green Chemistry Challenge Awards
from the US Environmental Protection Agency (EPA). Kent
Young from Sherwin-Williams will describe the results of this
partnership, which included the development of an innovative
new paint technology that utilizes soybean oil and recycled
plastic bottles (PET), while also reducing volatile organic
compound (VOC) content.
Kesh S. Narayanan,
National Science Foundation
The National Science Foundation (NSF) uses publicprivate

partnerships to encourage private industry to draw upon
the expansive pool of science and engineering knowledge in
academic institutions. This knowledge may form the basis for
new technologies and provide a competitive advantage.
Dr. Kesh Narayanan will describe NSF opportunities for
universityindustry collaboration.
1:10 - 1:20 pm Presentation of the Roon Award

1:20 - 1:30 pm Presentation of the
American Coatings Award
Monday Afternoon
May 07, 2012 | 2:00 5:30 pm
Session 1:
Science Today
Coatings Tomorrow
Session 2:
Measuring & Testing
Session 3:
Radiation Curing
Chair: Raymond Fernando,

California Polytechnic State University
Chair: M
ark Nichols,
Ford Motor Company
Chair: M
ichael L. Dvorchak,
Bayer MaterialScience
A continuous source for innovations in coatings

technology is fundamental research in materials
science, particularly in polymer science. In this
special session globally renowned academic
scientists share their latest research results,
and present their visions on novel materials
and new applications. The development of
bioinspired coatings with smart properties
will be presented in this session as well as
biobased materials and coatings.
Testing, analysis and characterization of raw

materials and coatings are essential in the
development of industrial goods. This session
focuses on important studies on different
methods, including new technologies to
objectively describe the particle dispersion
in paints, a fundamental study of coating
performance during weathering as well as a
study on the influence of metal oxide particle
characteristics on functional properties of
coatings.
The environmental and economic benefits of EB

and UV curing underly the growing popularity
of this technology the number of industrial
applications keeps expanding as radiation
curing coatings rapidly evolve into highperformance products. The six papers of this
session present novel binders, additives and
methods around radiation curing including lowmigration photoinitiators as well as a new UVcurable coating consisting of only one oligomer
and an initiator.
2:00 - 2:30 pm
1.1 Bridging the Molecules-to-Materials Gap in
Multifunctional Coatings
Santanu Chaudhur,
Washington State University
2.1 Chemical Activator for Intercoat Bonding of

Exterior Aerospace Topcoats
Douglas Berry,
The Boeing Company
3.1 UV Curable Polysiloxane-acrylic Hybrid

Resins
Koji Uemura,
DIC, Japan
2:30 - 3:00 pm
1.2 Bioinspired Slippery Surfaces with
Pressure-Stable Omniphobicity and Self-Repair
Tak-Sing Wong,
Harvard University
2.2 Pigment Particle Characteristics: Effects on

Coatings Functional Properties
Irina Belov,
Praxair Surface Technologies
3.2 A Novel, Cross-linkable Polymer and

Application
David Hood,
Ashland Specialty Ingredients
3:00 - 3:30 pm
1.3 Anti-fouling Coatings for Medical and
Marine Applications
Melissa Grunlan,
Texas A&M University
2.3 A Microscopy Study of the Particle

Dispersion in Dry Paint Films
Maria Stjerndal,
Akzo Nobel Functional Chemicals, Sweden
3.3 Current Status of Chemistry and Technology

of Release Coatings
Igor Khudyakov,
Solutia Performance Films
3:30 pm
4:00 - 4:30 pm
1.4 Bio-based High-Performance Thermosets
Dean Webster,
North Dakota State University

2.4 Gel Point Behavior of Colloidal
Unimolecular Polymer (CUP) Particles
Minghang Chen,
Missouri University of Science and Technology
3.4 Low-migration Photoinitiators with High

Performance
Eugene Sitzmann,
BASF
4:30 - 5:00 pm
1.5 Interfacial Biomaterials as Novel Coatings
for Controlling Surface-Biological Interactions
Martin Grinstaff,
Boston University
5:00 - 5:30 pm
2.5 Spectroscopic Analysis of Aging

Fluoropolymer and Acrylic Clear coatings
Natasja Swartz,
Portland State University, Dep. of Chemistry
3.5 Advances in Field Applied UV Curable Floor

Coatings
Jo Ann Arceneaux,
Cytec Industries
1.6 Controlling Cell Adhesion using

Polyelectrolyte Multilayers
Joseph B. Schlenoff,
Florida State University
2.6 De-Formulating Complex Polymer Mixtures

by GPC-IR Hyphenated Technology
Ming Zhou,
Spectra Analysis Instruments
3.6 VOC Content of UV-Curable Coatings using

Static Headspace Gas Chromatograph
Dane Jones,

5:30 7:00 pm
Poster Session | Networking: AC Conference Reception
Session 4:
Pigments
Chair: Dan Phillips,
Evonik Industries
Titanium dioxide is the most widely used white
pigment and coatings formulators are looking
for solutions to use TiO2 more efficiently. In this
session different technologies on this topic are
discussed. A study on the influence of shear rate
on dispersions is also presented as a technique
to determine the degree of dispersion and a
novel pigment for powder coatings.
Poster Session
The poster session will be held after the oral
presentation programs of the first conference
day from 5:30 pm to 7:00 pm during the AC
Conference Reception. Posters will be on display
in the conference area, and poster contributors
will be available to explain and discuss their
results to interested attendees during this
session. Accepted and confirmed posters are:
p.1 Novel Matting Agents for Low VOC Coatings
Matthew Linares, Evonik
Degussa Corporation
p.2 R
eduction in Binder Consumption in Paper
Coating REC
Sunil Sunil, TCIRD, India
4.1 Alternative Polymerization Techniques for

Improved TiO2 Efficiency
Arno Tuchbreiter,
BASF
4.2 TiO2 Light Scattering Optimization and NotIn-Kind Opacity Alternatives
Robert Kwoka,
DuPont Titanium Technologies
4.3 Ways to Reduce Dependence on TiO2
without Sacrificing Key Performance Properties
David Fasano,
The Dow Chemical Company
p.3 I nternal Lining of Storage Tanks, Pressure

Vessels and Pipelines
Joaquim Quintela, Petrobras, Brazil
p.4 1 00 % Solids LED Curable Coating and the
Application Machine
Elena Komarova, Kegel Co
p.5 I nfluence of Cure Degree on Adherence of
the UV coating - FT-IR Evaluation
Valria do Carmo Barbosa, Renner
Sayerlack S.A., Brazil
p.6 W
aterborne Roofing System for Adhesion
to Thermoplastic Polyolefin (TPO)
John Dockery, Arkema Coating Resins
p.7 U
tilizing a Novel Antimicrobial Chemistry
for Recovery of Spoiled Coatings
Jon Raymond, Dow Microbial Control
4.4 Shear Rate Dependent Structure of Polymer

Stabilized TiO2 Dispersions
Antony Van Dyk,
Dow Coating Materials
4.5 Automated Determination of Degree of
Dispersion in a Paint Grind
Timothy Selby,
DuPont
4.6 Powder Coating Innovation Combines Gold
Color with Functionality
Paer Winkelmann,
Eckart, Germany
p.8 Variations in Dispersion Stability and

Thermal Properties of UV-curable Acrylates
Chong-Min Ryu, Chungnam National
University, South Korea
p.9 Application of Computer Aided Mixture
Design in Paints and Coatings
Emerson Venceslau, Oxiteno, Brazil
p.10 H
ighly-Functionalized Polyester Resins:
Design and Use Considerations

Jeffery Powell, Eastman Chemical Company
p.11 B
io-Based Functionality in Thermoset
Composite Materials

Eric Williams, Reactive Surfaces
p.12 Melamine & Aziridine Cure of Acrylic

Colloidal Unimolecular Polymer (CUP)

Jigar Mistry,

Missouri S&T Coatings Institute
p.13 Colloidal Unimolecular Polymer (CUP)
Particles as Epoxy Curing Agents

Sagar Gade, Missouri University of

Science and Technology
p.14 Highly Functional Biobased Polyols and
their use in Melamine-Formaldehyde S

Thomas Nelson, North Dakota State
University
p.15 Soybean-based Epoxy-anhydride
Thermoset Coatings

Adlina Paramarta, North Dakota State
University
p.16 Study of Bond Breakage During
Corrosion Exposure

Josh Hanna, USM School of Polymers and

High Performance Materials
p.17 Microstructure and Morphology of
Watersoluble Conjugated Polymers for
Flexible Electronics

Cameron Danesh, California Polytechnic

State University
p.18 Wet Coating of Zinc Oxide Nanowires

Neil Redeker, California Polytechnic State
University
p.19 The Effects of Pigments on the Long-term
Properties of Artists Oil Paint Films

Malia Zee, North Dakota State University
p.20 Design and Development of Selfstratifying Polymers and Coatings

Bingwen Wang, Eastern Michigan
University
p.21 A Comparison of Direct and Static
Headspace Gas Chromatography Methods
for VOC Analysis of Very Low VOC

Dahlia Ningrum, California Polytechnic

State University
p.22 Calcined Neuburg Siliceous Earth as TiO2
extender in Coil Topcoats

Reimund Pieter, Hoffmann Mineral,
Germany
Please visit www.american-coatings-show.com/conference

for abstracts and online registration
Tuesday Morning
May 08, 2012 | 9:00 am 12:30 pm
Session 5:
Architectural Coatings I
Session 6:
Protective Coatings I
Session 7:
Biobased Coatings I
Chair: Diana Strongosky,

The Sherwin Williams Company
Chair: J eff Lackey,

Vogel Paint
Chair: R ichard Bott,

Wacker
The formulator is faced with many challenges

to create coatings that minimize the impact on
the environment and yet also meet important
performance requirements.
This session discusses the latest developments
in binder chemistry and additives exhibiting
improved performance in terms of gloss
potential, block resistance, mechanical
properties and color retention. A performance
study of commercially available low VOC stain
blocking primer coatings is also presented.
When organic coatings are applied to metals,

corrosion protection becomes their most
important technical feature. This session
presents six papers dealing with the latest
developments in binder chemistry and additives
for anticorrosion coatings. Different approaches
to achieve high-performance systems are
discussed. Examples include chromium-free
waterbased coatings and antifouling coatings
for marine structures as well as novel concepts
for protective coatings.
Booming energy prices, climate change

impacts, sustainability solutions, reducing
CO2 footprints, and supply chain management
are just some of the challenges facing the
coatings industry. Use of renewable resources
is one option for facing these challenges.
This session provides examples of what the
coatings industry has in store to successfully
address these increasingly important issues
without compromising performance. Examples
presented include coatings with higher
biocarbon content and critical considerations
for biobased resins.
9:00 - 9:30 am
5.1 Performance of Stain Blocking Primer
Coatings with Low VOC
Raymond Fernando,
6.1 Novel WB Epoxies and Curing Agents for

Protective Coatings
Tim Miller,
7.1 Catalyzed Crosslinking of Highly Functional

Biobased Resins
Thomas Nelson,
6.2 Use of Fluoro Silane Monomers to Improve

the Performance of Epoxy Polymers
7.2 Surface Modification of Green Coatings

with Smart Non-Polar Binder
Senthilkumar Rengasamy,
Eastern Michigan University
9:30 - 10:00 am
5.2 Structured Nano-Acrylic Polymers for Low
VOC, High Gloss Paints
Wenjun Wu,
Arkema Coating Resins
10:00 - 10:30 am
5.3 Improving Application Properties of HighGloss Alkyd Emulsion Paints with NSATs
Hilbert Esselbrugge, Ashland Specialty
Ingredients, The Netherlands
10:30 am
11:00 - 11:30 am
5.4 New Technology for High PVC Paints
Jean-Yves Loze,
Arkema Coating Resins, France
Safak Oturakli,
Kanat Paints and Coatings, Turkey
6.3 Anticorrosive Concepts for Modern High
Performance Protective Coatings
Lars Ludwig Kirmaier,
Heubach, Germany
7.3 Sustainable High-bio-based Content

Binders for Advanced Coatings
Vijay Mannari,

6.4 Cr(VI) Free, Waterbased Sol-Gel Systems for
Metal Corrosion protection
Ramn Snchez Morillo,
Evonik Degussa
7.4 Bio-sourced Supramolecular Chemistry

Innovations for Coatings
Michael Smith,
Arkema
11:30 - 12:00 pm
5.5 Performance Attributes of a Water-Based
FEVE Polyol for Exterior Coatings
Bob Parker,
AGC Chemicals Americas
6.5 Silicone Foul-release Coatings for Vessels

and Marine Structures
Rob Thomaier,
Nusil Technology
7.5 Switchable Functionality: Engineering

Multi-functional Bio-Based Coatings
Eric Williams,
Reactive Surfaces
12:00 - 12:30 pm
5.6 Waterborne Wet Look Sealer for Concrete
using EBS Technology
Richard Flecksteiner,
Omnova Solutions
6.6 Novel Multiphase Acrylics for High

Performance Coatings
Ivan Tyre,
Alberdingk Boley
7.6 Use of Bio-based Polyol for Low VOC

Solvent-borne 2K Polyurethane Coatings
Ayumu Yokoyama,
DuPont
12:30 pm
Networking: Conference Lunch
Session 8:
Modeling & Measuring
Chair: Remi Briand,
Tnemec Company
Optimization of processes and de-bottle
necking of operations is a permanent challenge
for paint manufacturers. This session presents
papers dealing with different approaches,
including a model of a polyester melamine
system, simulation of an architectural paint
plant, and a mixture statistics approach to
study interactions between multiple additives
of similar and dissimilar chemistries.
Additionally, interpretation of test results for
better understanding of coatings and raw
materials is discussed.
8.1 Modeling is more than just a Stroll Down

the Catwalk
Christopher Lowe,
Becker Industrial Coatings, UK
8.2 A look at Asset Productivity for an
Architectural Paint Plant
Thomas Hanna,
DuPont
8.3 Discovering Synergistic Relationships of
Multiple Coatings Additives
Kip Howard,
OMG Americas
8.4 Coatings Penetration into Concrete

Michael Praw,
BASF
8.5 Ground Calcium Carbonate versus

Feldspatic Minerals
Stephen Raper,
Imerys
8.6 Optimizations of Coating Formulation and
Baking Process
Jung Teag Kim,
Graduate Institute of Ferrous Technology(GIFT),
Postech, South Korea
Roon Award
The Roon Foundation Awards were established and sponsored
in 1957 by Leo Roon, founder of Roxalin Flexible Finishes and
the Nuodex Corporation. Since 1977, these awards have been
sponsored by the Coatings Industry Education Foundation (formerly
the Paint Research Institute) from a grant maintained by the Roon
Foundation. The Roon Award is designed to recognize technical
papers representing original scientific and innovative research
directly related to the protective coatings industry and presented by
an individual associated with the organic coatings industry. Award
competition presenters are individuals associated with the organic
coatings industryincluding manufacturers, raw material suppliers,
educational institutions and research laboratories. In order to be
eligible for this award, presenters must request to be considered
with their abstract submission. This award is given annually at the
American Coatings Conference and the CoatingsTech Conference.
The following ten papers have been nominated for the Roon Award:
4.3 Ways to Reduce Dependence on TiO2 without Sacrificing Key

Performance Properties

David Fasano, The Dow Chemical Company
7.1 Catalyzed Crosslinking of Highly Functional Biobased Resins

Thomas Nelson, North Dakota State University
7.2 Surface Modification of Green Coatings with Smart Non Polar
Binders

Senthilkumar Rengasamy, Eastern Michigan University,
7.3 Sustainable High-bio-based Content Binders for Advanced
Coatings

Vijay Mannari, Eastern Michigan University
7.6 Use of Bio-based Polyol for Low VOC Solvent-borne 2K

Polyurethane Coatings

Ayumu Yokoyama, DuPont
9.5 New Reactive Surfactants for Hydrophobic Coatings and

Freeze-Thaw Stability

Charles Palmer, Ethox Chemicals
10.1 Smart Coatings for Self-healing Corrosion Protection

W. Marshall Ming, Georgia Southern University
12.2 Design and Development of Self-stratifying Systems as

Sustainable Coatings

Jamil Baghdachi, Eastern Michigan University
15.2 Novel Application of Fluorosurfactant in Easy-clean

Architectural Paint

Jean Meng, DuPont
15.5 A Multiscale Simulations Approach to Predictive Paint Design

Jie Xiao, Washington State University
Do not miss the Plenary Session on Monday afternoon to find out
who is the winner!
Tuesday Afternoon
AC Conference
Reception
Conference attendees, chairmen and

speakers will be able to meet in a relaxed
atmosphere after the end of the first day
of the conference at the AC Conference
Reception, Monday, May 7, 2011 from
5:30 pm 7:00 pm.
The AC Conference Reception is an ideal
opportunity to renew and strengthen
contacts, cultivate business relationships,
exchange the latest news, and participate in
open discussions.
The reception also takes place at the same
time, and is integrated with the poster
session. Come and enjoy the opportunity to
interact with other attendees. Refreshments
and music wil be provided.
May 08, 2012 | 2:00 pm 5:30 pm
Session 9:
Architectural Coatings II
Session 10:
Protective Coatings II
Chair: R ajeev Farawaha,

Celanese
Chair: Anthony Gichuhi,

Halox
Due to the persistent challenges in architectural

Coatings formulation, a second session is
dedicated to these coatings. The six papers on
this session are focussing on novel additives
and their mode of action for architectural
coatings. This includes presentations on the
use of organic matting agents versus inorganic
types in low VOC coatings, and on novel
additives to address the increased tendency for
foam generation in waterborne systems.
Since formulators are continually searching

for performance improvements in protective
coatings a second session is dedicated to these
systems. The six papers discuss the latest
developments for protective coatings including
intelligent self-healing coatings, the influence
of nanoparticles on performance, modified
nano-structured particles based on SiO2, as
well as novel binders and low VOC solutions.
2:00 pm
9.1 The use of Micronized Polymerics in low
VOC Architectural Coatings
Warren Pushaw,
Micro Powders
10.1 Smart Coatings for Self-healing Corrosion

Protection
W. Marshall Ming,
Georgia Southern University
2:30 - 3:00 pm
9.2 Foam Control in Low VOC WaterborneArchitectural Coatings
Bruce Fillipo,
Ashland Specialty Ingredients
10.2 Nano-structured Particle Solutions to

Improve Primer Performance
Maria Nargiello,
Evonik Degussa
3:00 - 3:30 pm
9.3 Rheology Development in Next-Generation
Latexes
Joshua Mathes,
Southern Clay Products
3:30 pm
10.3 Performance of Epoxy-siloxane Binders

Daniel Calimente,
Wacker
4:00 - 4:30 pm
9.4 Designing Hyper-branched Polymer
Architecture for Superior Thickening Effic
Cindy Muenzenberg,
BASF, Germany
10.4 Durable Multi-purpose Protective

Coatings
William Schaeffer,
Sartomer USA
4:30 - 5:00 pm
9.5 New Reactive Surfactants for Hydrophobic
Coatings and Freeze-Thaw Stability
Charles Palmer,
Ethox Chemicals
10.5 Low VOC SB Epoxy for Corrosion Resistant

Primers with Improved Flexibility
Daniel Haile,
5:00 - 5:30 pm
9.6 New Strategies for Improving Film
Properties of Zero VOC Coatings
Kaliappa Ragunathan,
BASF
10.6 Dispersed Nanoparticles Their Positive

Influence on Corrosion and UV Protection
Robert McMullin,
BYK USA
Session 11:
Biobased Coatings II
Session 12:
Polyurethanes
Chair: Michael Johnson,

The Dow Chemical Comany
Chair: Mark Soucek,

University of Akron
Sustainability is one of the global mega

trends for corporations and the use of
biobased materials is one possible route to
more sustainable products. This second session
dedicated to biobased coatings has papers
exploring such topics as development of reactive
additives capable of undergoing enzymecatalyzed transformations, phenalkamides
as a renewable product derived from cashew
nutshell liquid, and novel additives
based on soy methyl ester chemistry.
With a huge variety of binder chemistries

combinable with a growing number of
polyisocyanate varieties, polyurethanes are one
of the most versatile classes of organic coatings,
and usually represent the high-performance
range of applications. Research continues
unabated to further increase their performance.
This session presents the latest developments
for 1K and 1K PUR coatings as well as for
waterborne and solvent-based systems.
11.1 Reversible Transformation of Bioactive

Film Additives via Dispersed Enzymes
James Rawlins,
University of Southern Mississippi
11.2 Phenalkamide A new Hybrid Molecule
and its Unique Coating Properties
Yun Mi Kim,
Cardolite
11.3 Low VOC Coating Additives and Solvents
utilizing Soy Methyl Ester Chemistry
Paul Coty,
Soy Technologies
11.4 New Advancements in High Performance

Carbon Black
Thomas Papasso,
Orion Engineered Carbons
11.5 Renewable Coalescents for Low VOC
Waterborne Coatings
Juliane Pereira Santos,
Oxiteno
11.6 Novel HEC for Direct Powder Addition
K. Abraham Vaynberg,
Ashland Speciality Ingredients
12.1 Comparative Study of PUD-based on

Different Chemical Nature Polyols
Colera Manuel,
UBE Europe, Spain
12.2 Design and Development of Selfstratifying Systems as Sustainable Coatings
Jamil Baghdachi,
12.3 1K Thermally Cured PUDs for Industrial
Coatings Applications
Raymond Stewart,
Bayer MaterialScience
12.4 Hybrid Polyols for SB & WB 2K PU

Topcoats with Superior Appearance
Denis Heymans, Momentive Specialty
Chemicals, Belgium
12.5 New WB OH Functional Acrylic Resin
Technology for WB2K Coatings
Jon Cronin,
DSM Coating Resins
12.6 Advanced Solutions for 2K Polyurethane
Dispersions
Philippe Barbeau, Perstorp France, France
Session 13:
Wednesday Morning
May 09, 2012 | 9:00 am 12:30 pm

Epoxy Coatings
Mattiello Award
The Joseph J. Mattiello Lecture was designed to recognize an individual
who has made outstanding contributions to science, technology, and
engineering related to the coatings industry. The lecturer will present
a paper on a phase of chemistry, engineering, human relationship,
or other discipline fundamental to paint, coatings, varnish, lacquer,
or related protective and decorative coatings. In order to be eligible
for this award, one must be nominated. Each candidate nomination
is judged based on the following criteria: technical accomplishment,
service to the coatings industry, product and/or technology available
to the industry, scope/impact, and presentation capability. This award
is presented annually at the American Coatings Conference and the
CoatingsTech Conference.
Wednesday May 09, 2012 | 8:00 - 9:00 am
Mattiello Lecture
Application and Limitations of Current Understanding to Model Failure
Modes in Coatings
Prof. Stuart Croll,
Chair Coatings and Polymeric Materials,
This lecture will offer some ideas on
further research that might provide better
linkage between coating composition
and durability.
Stochastic models
have provided some understanding of
how coating properties, such as gloss,
toughness, corrosion protection, etc.,
deteriorate in service and have also helped in understanding why
accelerated weathering has only a tenuous connection with natural
exposure. Using these models and making other observations,
for example of film formation and adhesion, has allowed better
identification of where knowledge is incomplete and where
assumptions and approximations must, otherwise, be inserted.
Discussion will include questions on film formation, network
degradation, surface topography, ionic transport, adhesion and the
fatigue properties of coatings.
Chair: Charles Nelson,

Lubrizol
Epoxy coatings are characterized by high
chemical resistance, excellent adhesion and
outstanding corrosion protection properties.
However, formulators are continuously
searching for performance improvement and
new applications. This session discusses
the latest developments for these systems
including new binder chemistries, a novel
toughening agent, novel curing agents for zero
to ultra-low VOC epoxy coatings and waterborne
systems for low VOC.
9:00 - 9:30 am
13.1 New 2k Epoxy Hybrid Dispersion
Technology for Durable Floor & Wall Coatings
Thomas Tepe,
9:30 - 10:00 am
13.2 Waterborne Epoxy Systems for Low VOC,
Two Component Zinc Rich Primers
Derek Crawford,
Momentive Specialty Chemicals
10:00 - 10:30 am
13.3 A Novel Toughening Agent for Improved
Impact Resistance of Epoxy Coatings
Eric Brouwer,
Croda Industrial Specialties, The Netherlands
10:30-am
am
11:00
11:30
13.4 New Oraganomettalic Catalysts for Epoxy
Carboxy Coatings
Ravi Ravichandran,
King Industries
11:30 - 12:00 pm
13.5 Development of New Low Emmission
Epoxy Curing Agents for Ambient Cure
Applications
Rajesh Turakhia,
12:00 - 12:30 pm
13.6 Novel Curing Agent Technologies for Zero
to Ultra Low VOC 2K Epoxy Systems
Daniel Totev,
Air Products and Chemicals
12:30 pm
Session 14:
Waterborne Systems
Session 15:
Smart & Functional Coatings
Session 16:
Novel Materials
Chair: Paul Lewis,

Quest Specialty Chemicals
Thanks to its VOC-reduced or VOC-free character,
waterborne coating is a fast developing
technology. In many applications, waterbased
systems have become a standard solution,
replacing their solvent-based counterparts.
This session picks up new binder-based and
additive developments for waterborne coatings
for different applications, such as new selfcrosslinking acrylic resins, new defoamers
design concepts and a new class of pressure
sensitive adhesives.
Chair: K en Perry,
BASF
Smart and functional coatings are often referred
to as structured coatings providing additional
benefits by giving an appropriate response to
outside conditions. Much talked about are selfhealing or superhydrophobic and hydrophilic
coatings, to name a few. More examples will be
given in this session, comprising IR-reflecting
coatings, functionalization on demand and
re-chargeable coatings. Other interesting
developments are core-shell nanostructures
for photovoltaic and easy-to clean coatings.
Chair: K evin Lassila,

Altana
Raw materials suppliers are in constant search
for innovative products and technologies that
offer new opportunities for the design and
improvement of coatings systems. Examples
presented in this session include novel rheology
additives zero VOC de-aerators for waterborne
coatings, novel methacrylic core-shell polymers
with polymer-fixed activators, a new generation
of barium sulphate and tailor made wetting and
levelling agents.
14.1 Development of Novel Self-Crosslinking

Resins for Waterborne Wood Finishes
Laura Vielhauer,
15.1 Functionalization-On-Demand and

Re-chargeable Coatings
Eric Williams,
Reactive Surfaces
16.1 Cellulose Ester Rheology Additives for

Automotive OEM Clearcoats
Jianhui Zhou,
Eastman Chemical Company
14.2 Innovative Protection for Wooden Surfaces

Terri Carson,
Alberdingk Boley
15.2 Novel Application of Fluorosurfactant in

Easy-clean Architectural Paint
Jean Meng,
DuPont
16.2 Novel Methacrylic Systems to Control

Open Time in Reactive Resins
Gerold Schmitt, Evonik Industries, Germany
14.3 The Role of Molecular Defoaming Actives

in Low VOC Paint Defoamer Design
John Mangano,
BASF
15.3 Superhydrophobic Coatings

Volkmar Eigenbrod,
Rhenotherm No1 Coatings, Germany
16.3 The Impact of Biocide Regulatory Changes

on the U.S. Coatings Industry
Scott Brown,
Arch Chemicals
14.4 New Waterborne PSAs based on Soft and

Hydrophobic Vinyl Esters
Francois Simal,
Momentive Specialty Chemicals, Belgium
15.4 Solution-based Coating of Core-shell

Nanostructures for Hybrid Photovoltaics
Shanju Zhang,
16.4 Novel Zero VOC De-aerators for

Waterborne Coatings
Jim Reader,
Air Products and Chemicals
14.5 Improving the Water Resistance of Water

borne coatings.
Steffen Pilotek,
Buhler
15.5 A Multiscale Simulations Approach to

Predictive Paint Design
Jie Xiao,
Washington State University
16.5 The Role of Particle Functionalization in

Coatings
Petra Fritzen,
Sachtleben Chemie, Germany
14.6 Dispersing Agents for Transparent

Pigments in WB and HS Applications
Steffen Onclin,
BASF SE, Germany
15.6 Considerations in Formulating and Using

Cool Roofing Coatings
J. D. Connolly Jr.,
DuPont
16.6 Tailormade Substrate Wetting & Leveling

Agents
Ralf Knischka,
BASF, Germany
End of Conference
All You Need to Know

Your Key Contacts
Conference
Vincentz Network Coatings Events:
conference@american-coatings.com
American Coatings Association:
cmatthews@paint.org
Conference Website:
www.american-coatings-show.com/
conference
Trade Show
NrnbergMesse North America, Inc.
400 Interstate North Parkway, Suite 550
Atlanta, GA 30339, USA
Phone: 770-618-5830
visitor@american-coatings-show.com
www.american-coatings-show.com
Venue
The American Coatings Show and the
American Coatings Conference 2012
will be held at:
Indiana Convention Center
100 South Capitol Ave
Indianapolis, IN 46225
http://icclos.com/
Register online at
http://www.american-coatings-show.com/
conference/
Organizers
American Coatings Association
1500 Rhode Island Avenue, N.W.
Washington, D.C. 20005, USA
Phone: 202-462-6272
Fax: 202-462-8549
Fax or e-mail registration form to

EPIC Registration
10900 Granite Street, Charlotte, NC
28273, USA
Fax: 980-233-3800
registration@epicreg.com
Vincentz Network
2885 Sanford Ave SW#15817
Grandville, MI 49418, USA
Phone: 202-684-6630
Fax: 202-380-9129
Duration & Opening Hours
Conference:
May 7 9, 2012
Exhibition:
May 8 10, 2012
Opening Hours Exhibition:
May 8 9, 2012: 9 am 5 pm
May 10, 2012: 9 am 3 pm
Registration Options
By registering, you understand that your

participation and attendance at the ACC
may be video taped, filmed and/or audio
recorded. You agree that the recording
may be used for any lawful purposes that
American Coatings Association, Vincentz
Network, or its designees, in their sole
discretion, may determine. You also
acknowledge that you have no interest or
ownership in the recording or its copyright.
This conference program is subject to
change
American Coatings Show Registration:

Fees include:

Exhibition Ticket to the Exhibition Day
booked

Exhibition Directory
American Coatings Conference

Registration
Fees include:

Admittance to the Conference
( Full or Days Booked)

Conference Proceedings (CD)

List of Conference Attendees

Permanent Exhibition Ticket


Conference Lunch & Coffee Breaks
Pre-Conference Tutorials Registration
Fees include:

1.5 hours interactive lecture in a small
group

Pre-Conference Tutorial Proceedings
(Hardcopy)

List of Pre-Conference Tutorial Delegates

Exhibition Ticket


Coffee Break before or after the
Pre-Conference Tutorial
Cancellation/Refunds:
Cancellation deadline is April 30, 2012.
All cancellations must be received in
writing by April 30, 2012, to receive a
refund minus $100 processing fee. Refund
requests received after April 30, 2012,
will not be honored. All refund requests
are processed post-show. Substitutions
are welcome instead of cancellation
anytime, free of charge.
Hotel Reservation
Hotel accommodation is not included in
the registration fees. Reservations will
be handled by the AC Housing Bureau. To
secure your hotel of choice and to get the
rates negotiated for attendees, please
book online at www.american-coatingsshow.com/accommodation or by email to
the AC Housing Bureau
housing@visitindy.com or by fax to
Phone: 317-262-8191.
AC Housing Bureau
200 S. Capitol Ave. Suite 300
Indianapolis, IN 46225-1063
Visa Information
Please keep in mind that international
attendees might need to obtain a visa
for visiting the USA. In order to obtain
a letter of invitation from the organizer,
please contact the visitor service of the
NrnbergMesse North America at:
visitor@american-coatings-show.com
Conference Registration Form

After May 4, 2012 interested attendees are asked to register on-site in Indianapolis.
Please note that on-site registrations cannot be guaranteed as conference attendance
is limited. Also note that on-site registration carries an additional fee of 10% of the
conference fee to cover processing costs.
Step 1
General Information
Title
First Name
Last Name
E-mail
Phone Fax
Mailing Address
Company
Department (if applicable)
Address City/State/ZIP
Register online!
Step 2
Country
Registration Options
Full Conference May 7 9, 2012
Best
Value
Standard Fee
Reduced Fee*
University Members
$ 799
$ 729
$ 399
excl. Pre-Conference Tutorials
Your all-access pass to the complete American Coatings Show and Conference. All speakers, all sessions in every track - including keynote
presentations, all coffee breaks, luncheons, AC conference Reception, and full access to the American Coatings Show.
Two-Day Pass Choose one combination:
May 7 + 8, 2012
May 8 + 9, 2012
May 7 + 9, 2012
$ 579
$ 579
$ 519
$ 519
$ 519
$ 469
$ 289
$ 289
$ 259
Single-Day Pass Choose one:

May 7, 2012
May 8, 2012
May 9, 2012
$ 349
$ 409
$ 349
$ 309
$ 399
$ 309
$ 179
$ 209
$ 179
*Discounts: Companies who are exhibitors at the American Coatings Show 2012 or members of ACA will be given a 10% discount of the standard fee.
I am exhibitor/member of:
ACS 2012
ACA
Pre-Conference Tutorials
Extra
Please note that the Pre-Conference Tutorials
and the main conference are two individual events. Participation is limited at the exclusive
tutorials and will be handled on a first come, first served basis. Advance-registration is absolutely necessary.
Pre-Conference Tutorial 1 5 8:30 10:00 am
Please choose one:
Tutorial 1, $ 175
Tutorial 2, $ 175
Tutorial 3, $ 175
Tutorial 4, $ 175
Tutorial 5, $ 175
Pre-Conference Tutorial 6 9 10:30 12:00 pm

Please choose one:
Tutorial 6, $ 175
Tutorial 7, $ 175
Tutorial 8, $ 175
Tutorial 9, $ 175
Step 3
Method of Payment
After conference registration is sent attendees will also

receive confirmation and an invoice.
Credit Card
Amex
Master Card
VISA
Card Number
Mail or Fax to
EPIC Registration
10900 Granite Street, Charlotte, NC 28273
Fax: 980-233-3800
registration@epicreg.com
Expiration Date
Card Holder Name
Date, Signature
For Registration Questions Call:

EPIC Registration
Phone: 866-692-2071 or 980-233-3808

Coatings Word February 2012

Diunggah oleh

Informasi Dokumen

Hak Cipta

Format Tersedia

Bagikan dokumen Ini

Bagikan atau Tanam Dokumen

Opsi Berbagi

Apakah menurut Anda dokumen ini bermanfaat?

Apakah konten ini tidak pantas?

Hak Cipta:

Format Tersedia

Coatings Word February 2012

Diunggah oleh

Hak Cipta:

Format Tersedia

Project31:Layout 1

We are thinking about the

February 2012 Vol. 17, No. 2

Corrosion Control Technology

Mixing Equipment Directory

Editors Page ................................6

Index to Companies ....................8

International Coatings Scene ....................................25

Fresh Paint ................................10

Latin America Sherwin-Williams Markets With QR Codes in Brazil

Business Corner ..........................................................28

Financial News ..........................22

Industry News ..........................42

Dropped Your Phone in

Tim Wright twright@rodpub.com

wood loves life

Benjamin Moore and Orchard Supply

Benjamin Moore & Co. and Orchard

Luvata plans to expand its coil

serve HVAC/R manufacturers in the Monterrey area. Targeting to be fully operational

Integration of hanse chemie

You may never

Contact Ross today to

The PreMax with a Delta generator

*Patent No. 6,000,840

Scan to learn more.

10-19 Fresh Paint0212:Fresh Paint

Nissan builds a better iPhone case

BASFs coatings division

DuPont Performance Coatings

product is used in the commercial vehicle

Paint BidTracker launches new

DuPont Refinish strengthens

The NACE Coating Inspector Program (CIP) program

April 22-27, 2012

s #)0 ,EVEL 0EER 2EVIEW

s .UCLEAR 0OWER 0LANT 4RAINING FOR

Register today at www.nace.org/cip

10-19 Fresh Paint0212:Fresh Paint

EIMA launches new website

eral other pages and features are included,

ICL-IP expands in flame

PPG completes acquisition of

cluding Colpisa Ecuador. The parties

Eco Building Products begins

10-19 Fresh Paint0212:Fresh Paint

the Oregon region with the closest treatment facility being in

Hempel to supply anticorrosive coatings and

de Portugal (EDP) with partners including

Dunn-Edwards announces toll

NOF Metal Coatings Group

10-19 Fresh Paint0212:Fresh Paint

been recently awarded for its innovative work towards reducing

For NOF Metal Coatings Group, the

ShawCor to provide concrete

Ecology Coatings enters into a

BASF Coatings GmbH.

Robert Bender named PPG/ASE

10-19 Fresh Paint0212:Fresh Paint

dinner held on November 16,

With EU legislation looming over the

Research reveals graphene

coatings for a variety of applications.

impact on its interaction with water; in

s #)0 ,EVEL 0EER 2EVIEW