January 10, 2015

Website Creative Brief

Thank you for your willingness to fill in this document!

Your information will help us to have an idea and an overview of this project.
The more information we receive, the better i can respond with a proposal and price estimate.

Please email this document to my email: email@ahmadmilzam.com

Or if you already have the document itself, please directly email the document.

A. About your organisation

Organisations mission statement
Please fill in this form in as much detail as possible. Attach any documents or screeshots relevant.

Services / products provided

Insert any relevant product/service information here why its different from anything else on the
market

History of the organisation

Insert any relevant background information of company. Describe what your company does. How
long have you been in business, how many employee, geographic spread etc.

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January 10, 2015

Website Creative Brief

B. Vision and objective for your website

What is your vision for your new website?
Please insert the key message/proporstition here (short as possible please).

What are the objectives?

What do you want your website to achieve?

C. Target audience
Be as specific as possible about the target audiences for your site. Provide as accurate a breakdown
of the demographics as possible, e.g. gender, age groups, location(state, national, international, city),
interests.
Provide some assessment as to their likely experience using the internet.

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January 10, 2015

Website Creative Brief

D. Project management
Explain the management structure within your organisation for building the site
Who are the decision-makers, their respective roles, internal decision-making procedures.

Detail your expectations re project status reports

How frequenly you want to meet(face by face / online via skype)

What is expected by way of reports

E. Design Preferences
Corporate Style Guide
Is there an official corporate style guide that I needs to follow? This would normally include logo
usage rules, fonts ans pms or herx colours

What style would you prefer for your website?

e.g. Fresh, Modern, Fun, Elegant, Artistic, Professional, Clean, Flatm Minimalist, Natural, Kids / Baby

What colours would you like for your website?

If web safe or exact coulours are required please provide PMS, Hex, CMKY or RGB values.

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January 10, 2015

Website Creative Brief

Specify what imagery should be used

Please not images should in genereal be kept to a small file size and optimized for fast download as
users become intolereant of waiting for images to appear.

Fonts
Please select our web safe fonts you would prefer to use for the body copy of your site. If you are
unsure then I can can select one for you.
e.g. Arial, Georgia, Lucida, Tahoma, etc.

Are there website you do like and not like?

Please provide URLs whenever possible.

In your own words

Is there anything else you would like to mention about your design preferences/requirments?

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January 10, 2015

Website Creative Brief

F. Features Preferences
Please describe all the features that you want for this website as specific as
possible. Provide any URLs or screeshots whenever possible.
e.g. Content Management System, Gallery, Contact Form email, etc.

G. Project schedule and deliverables

What is the deadline for the site to be up and running?

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