Crafting Vision, Mission and Core Values

Recent studies have shown that an organization is likely to achieve its goals if everyone in the
organization sees it and can imagine the steps to get there. This is the reason why many companies
craft their Vision, Mission and Core Values statements
Visioning generates a common goal, hope, and encouragement; offers a possibility for fundamental
change; gives people a sense of control; gives a group something to move toward; and generates
creative thinking and passion. The famous book "Built to Last" by Jerry Porras and Jim Collins, said
that many Companies who stood the test of time have all these. The authors call them visionary
companies. Visionary Companies however are not defined merely by the statements they post on the
wall, they are defined by the way they live up to the company's mission, vision and core values. The
aim of this program is to aid companies in crafting their set of statements and identify ways and
means to live by it.
OBJECTIVES
After the session, the participants are expected to;
Understand the workings of a visionary company
Craft a Vision Statement
Craft a Mission Statement
Identify the organizations Core Values
Set out a plan to align the organization with the companys vision, mission and core values

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Course Outline
Time
One
weeks

Activity
or

two
before

the workshop
9:00

-10:00

Activity Objectives

Pre-workshop briefing.

Familiarize the participants with the

Gathering of individual inputs in

they are prepared to participate in the

preparation for the workshop.

Introduction

a.m.

Visioning concept and ensure

that

program.
To describe the purpose of the course,
set and level expectations

Opening ceremony
Energizer
Workshop objectives
Understanding Vision, Mission and

To establish common understanding of

Core Values and setting of visioning

what vision, mission and core values

mechanics

are and identify what each member

Break-out for the individual Vision,

needs to do to contribute in crafting it.

Allow members to work
in small

Mission and Core values crafting

groups and put together their inputs

1:00 to 2:00

Workshop for Corporate Vision

Draft the companys vision statement

2:00 to 3:00

Workshop for Mission Statement

Draft the companys mission state-

3:15 to 4:30

Plenary for Core Values

ment
Draft the Companys core values

4: 30 to 5:30

Forward Agenda (Aligning teams

Establish concrete plan to put learning

and individuals to vision)

into action

10:15 to 11:00

11:00 to 12:00

5:30

Closing activity

One week after

Submission of final draft for Man-

Finalize vision, mission and core val-

the workshop

agement Approval.

ues statement.

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Edwin C. Ebreo
LEAD FACILITATOR

Edwin C. Ebreo is the founder and President of ExeQserve, Corporation,

an HR Solutions Company. He is also the companys head consultant for
Organization Development and Human Resource Development.
Prior to establishing ExeQserve, Ed worked as HR Director/Manager for CheQ Systems, a Software Quality Engineering Company, Athena E-Services Group of Companies, a BPO company and PET Plans, a pre-need company that had a diverse
number subsidiaries that Ed was tasked to manage. During his stint with these
companies, Ed was able to develop his expertise in managing the HR Department
as a shared resource among groups of companies, handling no less than three
companies at a time. He was also Head of Training for SPI Technologies, one of the largest and pioneering BPO companies in the Philippines. He also headed the training department of Philippine Seven Corporation, the local licensee of the 7-Eleven chain of convenience stores. He started working as a freelance Human resource and Organization Development Consultant on weekends at the early age of 28.
He finally left full time HR Management practice 5 years ago to concentrate on consulting. He eventually
setup ExeQserve Corporation in 2007 to cater to his growing clientele. His 15 years of experience helps
Ed appreciate organizations and people from various industries and help them achieve their full potential through training and other HR-related interventions.
As a Human Resource Management and Organization Development Consultant, Ed has helped several
companies and on government agencies establish their HR and OD Strategies. Ed has also designed and
facilitated training on the following skills; leadership and management; coaching; performance management; customer service; creativity and innovation; presentation skills; time management; personal
effectiveness; visioning; assertive communication; HR Management for line Managers; problem solving
and decision making; managing meeting; change management; selling; team building; strategic planning and trainers training. He continues to customize programs to meet the unique needs of organizations.
Ed is a passionate public speaker. He is an active member of Toastmasters Club with a norm of Advanced Communicator Silver. As a Toastmaster, he has helped establish clubs and mentored members
to achieve their full potentials as public speakers and leaders.
As a consummate HR Professional, Ed has offered free advice on career, human resource management,
leadership and other topics through his popular blog Anything HR by Ed (http://
anythinghr.blogspot.com) and Pinoy Career Coach (http://pinoycareercoach.blogspot.com)
Ed took up Mass Communication at New Era University and has completed various training programs
that helped him develop his competence in leading and training. His most important education is his
experience as human resource

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EXEQSERVE & WORKPLACE LEARNING AND PERFORMANCE (WLP)

As we move forward to the new era, training & development is now evolving into what we
call WLP or Workplace Learning and Performance which is defined as the integrated use of
learning and other interventions for the purpose of improving individual and organizational
performance. (Rothwell, Sanders and Soper 1999) This means that the field goes beyond
the traditionally singular focus on individual knowledge, skill and attitudes (KSA) acquisition.

Why WLP? If you think about it, organizations invest time and resources for training and
development in the assumption that it will directly translate to improved business results.
However, that is not always the case. Trainers also realized that classroom training alone
will not change behavior if the work environment is not supportive of desired behaviors.
WLP offers a holistic approach to training wherein, they align the intervention to organizational goals.
The ultimate tests of success for the learning intervention are improved performance back
in the workplace and measurable business outcomes.
Source: Excerpts from A Competency Framework for the Filipino WLP Practitioners Today by Maribel Aglipay

EXEQSERVE PROMISE
Our trainers and consultants expertise cover HR, Leadership & Management, Information
Technology, and Communication. They are eager to share with you their knowledge, experience, tools, techniques, and formula for excellent performance.
Adhering to the principles of WLP, we are committed to become your strategic partner in
making training an initiative that is aligned to organizational goals and objectives.

ExeQserve training is not just another training, it is a solution. We recognize our responsibility in helping you get the most out of your investment and recommend a comprehensive solution that will help you achieve your objectives.
Heres how we propose to proceed:
1. Conduct an Executive Briefing to help you and your top management to understand
and appreciate the benefits of our program
2. Pre-workshop Assessment to further enhance the contents of the workshop and
make it more tailor-fitted to your organizations needs and objective
3. Conduct of Workshop using various learning methodologies including coaching and
mentoring, knowledge management, structured learning exercises, focused group discussions and action planning. A unique feature we have during workshop is the personal
best leadership project for leadership workshops or the R.E.A.P (Re-entry Action Plan)
for other workshops; where the participants are encouraged to contextualize concepts
and create their own projects to be implemented back in the workplace. This will ensure
that learning will be brought back and applied right away. It is also a tool that can be
used by managers and supervisors for follow through
4. Submission of Post-workshop Report which includes a comprehensive account of
the highlights of the training intervention so as the facilitators observations and recommendations
5. Conduct a half-day follow thru session months after the workshop to reinforce participants learning.

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COMPANY PROFILE
ExeQserve Corporation started its operations in April 2007 and has, since then, grown and
served a number of clients belonging to different industries such as IT, Pharma, Retail. Finance and Service Industries, among others.
Our services include Recruitment, Training, and HR Consulting. We believe that in having
these 3 strategic business units will give organizations a wide-range HR solutions to choose
from under one roof.
Our people are committed to give value adding service through teamwork, customer intimacy, pursuit of excellence, creativity and resourcefulness, and fun.
OUR CLIENTS
Philippine Seven Corp (7-Eleven)
PETNET, Western Union
First Asia Mobile Inc
ITSS
JADEL Tech Inc.
Optimum Source, Inc.
BHF Prime Group, Inc.
Legenda Hotels
Zenith Optimedia
Ayala Properties Management
Corporation
Ayala Green Fields
Red Ribbon (Cebu)
WOW Magic Sing
San Agustin Realty, Inc.
Trend Micro
DATAHOLD Philippines

St. Anthony College of Science

and Tech (Calapan)
National Federation of
Cooperatives of Persons with
Disabilities
Serbis Coop
MEPCO (National Panasonic)
CONNELL Bros Pilipinas
National Starch and Chemicals,
Inc.
OOCL
AB Foods (Ovaltine)
Sanyo Semi Conductors
East-West Seed
Electrolux
Cobb-Vantress Philippines
Hitachi

Golden ABC (Penshoppe, Memo,

FORME)
Silver Axis
Big E Foods (Lemon Square)
Getz Brothers
Connell Brothers
Electrolux
Phil Nippon
Perfect Circle
PHIL-NIPPON KYOEI CORP.
Getz Pharma
Golden Vhine Laboratories
OCE Business Solutions
LEADSCRIBE
Diamond Rent-a-car
Budget and Style Salon

W.R. Grace Company

Jones Lang La Salle

OTIS

Ingenium Technology Inc

Cambridge University Press

(Holdings), Inc

Publicis Manila

@ASP, Inc.

TRICOM

Zenith Optimedia

Progressive Software Inc

Glee Electronics

Media Meter, Inc.

Phil Data Bus. Solutions Inc.

WAN HAI Lines

Webworks OS

PNOC

ISS, Inc.

Shell Pilipinas

ECOMMSITE Solutions

Hyundai Asia Resources, Inc.

CASE DATA Philippines

Pangaea

SPI Technologies

CheQ Systems

REWSS/AS

Global wireless Connections

Deutsche Bank

Office of the Vice Mayor,

Valenzuela
University of the East Caloocan

MEGA Publishing

Polytechnic University of the Phil

UNICEF
Christian Foundation for Children
and Aging (CFCA-Legazpi)
HR-IT Forum
HR Philippines
ASIAPRO Cooperative

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EVER Gotesco Malls

Level Up!
MOZCOM
PAMRB, Inc.
AFTI
Trends & Technologies, Inc.
OSMSCC
ICSI
Oc Business Solutions