Anda di halaman 1dari 5

)LDGLVFLSOLQHL

1. Date despre program


,QVWLWXLDGHvQYPkQW

ACADEMIA DE STUDII ECONOMICE

1.2. Facultatea

MARKETING

1.3. Departamente

(Departament) INFORMATICA DE GESTIUNE

1.4. Domeniul de studii

Marketing

1.5. Ciclul de studii

/,&(1

)RUPDGHvQYPkQW

&8)5(&9(1

1.7. Programul de studii

Marketing

1.8. Limba de studiu

5RPkQ

1.9. Anul universitar

2014-2015

2. Date despre disciplina


2.1. Denumire

Instrumente software pentru proiecte de marketing

2.2. Cod

14.0013ZI3.1-0006

2.3. Anul de studii

2.8. Titulari

C(C)

conf.univ.dr. BOLDEANU D Dana Maria

danabolde@gmail.com

C(C)

lect.univ.dr. TUDOR Catalin-Georgel

catalin.tudor@cig.ase.ro

L/P(L/P)

conf.univ.dr. BOLDEANU D Dana Maria

danabolde@gmail.com

L/P(L/P)

lect.univ.dr. TUDOR Catalin-Georgel

catalin.tudor@cig.ase.ro

2.4. Semestrul 1

2.5. Forma de Examen


evaluare

2.6. Regimul
disciplinei

O
2.7. Nr. credite
(Obligato ECTS
riu)

3. Timp total estimat


7RWDORUHGLQSODQXOGHvQYPkQW

3.00 din care

7RWDORUHGHVWXGLXSHVHPHVWUX QXPU(&76 RUH

100.00

3.3. Total ore studiu individual suplimentar

97.00

'LVWULEXLDIRQGXOXLGHWLPSSHQWUXVWXGLXLQGLYLGXDOVXSOLPHQWDU
6WXGLXGXSPDQXDOVXSRUWGHFXUVELEOLRJUDILHLQRWLH

10.00

'RFXPHQWDUHVXSOLPHQWDUvQELEOLRWHFSHSODWIRUPHOHHOHFWURQLFHGHVSHFLDOLWDWHLSHWHUHQ

10.00

3UHJWLUHVHPLQDULLODERUDWRDUHWHPHUHIHUDWHSRUWRIROLLLHVHXUL

12.00

Tutoriat

1.00

([DPLQUL

1.00

$OWHDFWLYLWL

10.00

3UHFRQGLLL

Pagina 1/5

C(C)

1.00

L/P(L/P)

2.00

4.1. De curriculum
'HFRPSHWHQH

&XQRWLQHJHQHUDOHLDELOLWLvQXWLOL]DUHDWHKQRORJLHLLQIRUPDLHLLFRPXQLFDLHL

&RQGLLLGHVIXUDUHDFWLYLWL
C(C)

6DOGHFXUV PLQORFXUL GRWDWFXGHVNWRSODSWRSYLGHRSURLHFWRULHFUDQSHQWUXSURLHFLHLDSOLFDLL


software adecvate disciplinei

L/P(L/P)

3UHOHJHULOHVHGHVIRDUvPODERUDWRDUHGRWDWHFRUHVSXQ]WRUGLQSXQFWGHYHGHUHKDUGZDUHLVRIWZDUHLFX
HFKLSDPHQWHGHSUHGDUHPXOWLPHGLD PLQFDOFXODWRUODVWXGHQLYLGHRSURLHFWRULHFUDQSHQWUXSURLHFLH 

&RPSHWHQHVSHFLILFHDFXPXODWH
PROFESIONALE

C2

Utilizarea instrumentelor si a aplicatiilor informatice in activitatile de marketing

7. Obiectivele disciplinei
7.1. Obiectivul general

QVXLUHDFRQFHSWHORULWHKQLFLORUDYDQVDWHSULYLQGDSOLFDUHDWHKQRORJLHLLQIRUPDLHLLFRPXQLFDLLORUvQJHVWLXQHD
proiectelor.

7.2. Obiective specifice

'REkQGLUHDGHDSWLWXGLQLQHFHVDUHLQLLHULLSODQLILFULLHILFLHQWHH[HFXWULLPRQLWRUL]ULLLFRQWUROXOXLDFWLYLWLORU
unui proiect.
2SHUDUHDSURIHVLRQDOFXLQVWUXPHQWHDOHLQIRUPDWLFLLXWLOL]DWRUXOXLILQDO0LFURVRIW3URMHFWL6KDSRLQW

&RQLQXWXUL

Pagina 2/5

8.1. C(C)

Metode de predare/ lucru

1. Introducere n gestiunea proiectelor

3UHOHJHUHDLH[SOLFDLD

%XQHSUDFWLFLLVWDQGDUGHUHIHULWRDUHODJHVWLXQHDSURLHFWHORU PHWRGRORJLLDOH
proceselor)

3UHOHJHUHDLH[SOLFDLD

'HILQLUHDVFRSXOXLRELHFWLYHORULDPRGDOLWLORUGHFRPXQLFDUH GHILQLUHDXQXL 3UHOHJHUHDLGHVFULHUHD


plan de comunicare)

*HVWLRQDUHDUHVXUVHORUXPDQHLGHWLPS GHILQLUHDLGHVFULHUHDID]HORU
DFWLYLWLORUWDVNXULORUOLYUDELOHORUUHVWULFLLORUvQWLPS

3UHOHJHUHDH[SOLFDLDL
GHPRQVWUDLD

*HVWLRQDUHDUHVXUVHORUXPDQHLGHWLPS GHILQLUHDXQHLVWUXFWXULGHWLS:RUN
Breakdown Structure, a rolurilor pentru responsabilii proiectului, crearea unei
PDWULFLGHDVLJQDUHDUHVSRQVDELOLWLORU5HVSRQVLELOLW\$VVLJQPHQW0DWUL[
(RAM))

3UHOHJHUHDH[SOLFDLDL
GHPRQVWUDLD

*HVWLXQHDILQDQFLDUDXQXLSURLHFW FRVWXULDFKL]LLLWLSXULGHFRQWUDFWH

3UHOHJHUHDH[SOLFDLDL
GHPRQVWUDLD

(YDOXDUHDFRQFHSWHORUGHED]UHIHULWRDUHODFDOLWDWHDLULVFXULOHvQ
PDQDJHPHQWXOGHSURLHFW IDFWRULGHULVFFDOLWDWHDDFWLYLWLORUGHVIXUDWHHWF

3UHOHJHUHDH[SOLFDLD

5DSRUWDUHDDQDOL]DHYDOXDUHDLFRQWUROXOvQJHVWLXQHDSURLHFWHORU

([SOLFDLDLGHPRQVWUDLD

'HILQLUHDPRGDOLWLORUGHOXFUXvQFDGUXOXQXLSURLHFWJHVWLRQDWFX063URMHFW
2010

([SOLFDLDLGHPRQVWUDLD

10 )DFLOLWLGHXWLOL]DUHDD063URMHFWFX2XWORRN

3UHOHJHUHDH[SOLFDLDL
GHPRQVWUDLD

11 )DFLOLWLGHXWLOL]DUHDD063URMHFWFX6KDUH3RLQW

3UHOHJHUHDH[SOLFDLDL
GHPRQVWUDLD

12 )DFLOLWLGHXWLOL]DUHDD063URMHFWFX6KDUH3RLQW

([SOLFDLDLGHPRQVWUDLD

13 )DFLOLWLGHXWLOL]DUHDD063URMHFWFX6KDUH3RLQW

([SOLFDLDLGHPRQVWUDLD

14 14. Sinteza cursului

'H]EDWHUHILQDO

5HFRPDQGUL
Consultarea paginii
personale a titularului de
curs de pe www.cig.ase.ro
Departamente 
,QIRUPDWLFGH*HVWLXQH

Bibliografie
- Roland Gareis, Happy Projects, Ed. II, ASE, 2006, Romnia
- Joanna Jozefowska, Jan Weglarz , Perspectives in Modern Project Scheduling, Springer, 2010
- Carl Chatfield, Timothy Johnson D., Microsoft Project 2010 Step by Step (Step By Step (Microsoft)), Microsoft Press , 2010, Statele
Unite
- Averill M. Law , Simulation Modeling and Analysis, McGraw-Hill, 2007, Statele Unite
- Carl Chatfield, Timothy Johnson D, Microsoft Project 2010 Step by Step (Step By Step (Microsoft)), Microsoft Press , 2010, Statele Unite

Pagina 3/5

8.2. L/P(L/P)

Metode de predare/ lucru

'HILQLUHDPRGDOLWLORUGHOXFUXvQFDGUXOXQXLSURLHFWJHVWLRQDWFX063URMHFW
2010

([SOLFDLDH[HUFLLXO

'HILQLUHDJHVWLXQHDLVDOYDUHDXQXLQRXSURLHFWXWLOL]kQG0LFURVRIW3URMHFW

([SOLFDLDH[HUFLLXO

*HVWLRQDUHDUHVXUVHORUXPDQHLGHWLPS GHILQLUHDLGHVFULHUHDID]HORU
DFWLYLWLORUWDVNXULORUOLYUDELOHORUUHVWULFLLORUvQWLPS

([SOLFDLDH[HUFLLXO

*HVWLRQDUHDUHVXUVHORUXPDQHLGHWLPS GHILQLUHDXQHLVWUXFWXULGHWLS:RUN
Breakdown Structure)

([SOLFDLDH[HUFLLXO

*HVWLXQHDILQDQFLDUDXQXLSURLHFW FRVWXULDFKL]LLLWLSXULGHFRQWUDFWH

([SOLFDLDH[HUFLLXO

*HVWLXQHDILQDQFLDUDXQXLSURLHFW FRVWXULDFKL]LLLWLSXULGHFRQWUDFWH

([SOLFDLDH[HUFLLXO

3ODQLILFDUHDLJHVWLRQDUHDSUDFWLFDXQXLSURLHFW

([SOLFDLDH[HUFLLXO

3ODQLILFDUHDLJHVWLRQDUHDSUDFWLFDXQXLSURLHFW

([SOLFDLDH[HUFLLXO

Raportarea si analiza

([SOLFDLDH[HUFLLXO

10 Utilizarea MS Project 2010 cu Outlook 2010

([SOLFDLDH[HUFLLXO

11 Utilizarea MS Project 2010 cu SharePoint 2010

([SOLFDLDH[HUFLLXO

12 Utilizarea MS Project 2010 cu SharePoint 2010

([SOLFDLDH[HUFLLXO

13 6XVLQHUHDSURLHFWHOHORUGHJUXS

Expunere asistata

14 6XVLQHUHDSURLHFWHOHORUGHJUXS

Expunere asistata

5HFRPDQGUL

Bibliografie
- Sursa online, www.office.microsoft.com, Statele Unite
- Bott, E., Siechert, C. , Microsoft Office 2010 Inside Out, Microsoft Press , 2010, http://my.safaribooksonline.com/
- Project Management Institute , A Guide to the Project Management Body of Knowledge: (Pmbok Guide,4e), 2008, Statele Unite

&RURERUDUHDFRQLQXWXULORUGLVFLSOLQHLFXDWHSWULOHUHSUH]HQWDQLORUFRPXQLWLLHSLVWHPLFHDVRFLDLLORUSURIHVLRQDOHL
angajatori reprezentativi din domeniul aferent programului
'LVFLSOLQDUVSXQGHSUHRFXSULORUOHJDWHGHPDQDJHPHQWXOSURLHFWHOHDFWLYLWDWHFXRLPSRUWDQPDMRUvQXOWLPLLDQLDWkWODQLYHOQDLRQDOLFkWL
LQWHUQDLRQDO&RQLQXWXOGLVFLSOLQHLVHFLUFXPVFULHSURJUDPHORUGHVWXGLXDIHUHQWHPDULORUFHQWUHXQLYHUVLWDUHFXSURILOVRFLRHFRQRPLFGLQ
VWULQWDWH3HQWUXRPDLEXQDGDSWDUHDFRQLQXWXOXLGLVFLSOLQHLODFHULQHOHSLHHLPXQFLLDXDYXWORFvQWkOQLULFXUHSUH]HQWDLDLPHGLXOXLGH
DIDFHULDQDOLWLLSUDFWLFLHQLGLQGRPHQLXOGHVWXGLXFLUFXPVFULVGLVFLSOLQHL

10. Evaluare
Activitatea

Criterii de evaluare

Metode de evaluare

Pondere n
QRWDILQDO

10.1. C(C)

,PSOLFDUHDvQSUHOHJHUHFXvQWUHEULFRPHQWDULL 6HvQUHJLVWUHD]IUHFYHQDLVROLGLWDWHD
H[HPSOHGLQSUDFWLF
LQWHUDFLXQLLODRUHOHGHFXUV

10.00

10.2. C(C)

Test individual

Examen pe calculator

40.00

10.3. L/P(L/P)

Parcurgerea tuturor etapelor necesare n


managementul unui proiect cu respectarea
SULQFLSDOHOHFDWHJRULLGHFXQRWLQHSUHGDWHOD
FXUVLVHPLQDU

Proiect de grup (4-6 persoane)

50.00

(YDOXDUHILQDO
10.5. Modalitatea de notare
6WDQGDUGPLQLPGHSHUIRUPDQ

Note ntregi 1-10


2ELQHUHDQRWHL FLQFL ODDFWLYLWLOHSUDFWLFHGHVHPLQDU

Pagina 4/5

'DWDFRPSOHWULL

Titulari,

15/12/2014

'DWDDYL]ULLvQGHSDUWDPHQW

Director departament,

Pagina 5/5

Anda mungkin juga menyukai