ANALYSIS
.............
By :
Siti Hudaiyah | 7675
sitihudaiyah.stemba38@gmail.com
085740284031
PT. Nutrifood Indonesia
what is S W O T ANALYSIS ?
Tedjo Tripomo said S W O T a n a l y s i s is
the evaluation or assessment of the results of
the identification of the situation, to
determine a condition that can be
categorized as strengths, weaknesses,
opportunities and threats.
SWOT
Strengths
Weaknesses
Threats
OBJECTIVE
The aim of
to identify
external
important
objective.
Internal factors
The Strengths and Weakness internal to the organization.
External factors
The Opportunities and Threats presented by the external
environment.
Workshop sessions
Brainstorming meetings
Problem solving
Product evaluation
Strategic planning
Competitor evaluation
Personal development planning
Set Objectives
Environmental Scanning
Analysis of existing strategies
Strategic issues defined
Develop new/revised strategies
Establish critical success factors
Preparation
Monitoring results
Guidelines
Be realistic about strengths and weaknesses. When
performing a SWOT analysis on your business, be neither
modest nor overly optimistic.
Consider answers from the companys point of view and
from the point of view of customers, vendors,
distributors, and others who do business with them.
Distinguish between where the organization is today and
where it could be in the future.
Note that the SWOT is subjective. No two people will
come up with the same SWOT.
SWOT
Leave empty
Strength-S
1
2
3
4
Weaknesses-W
1
2
3
4
Opportunity-O
1
2
3
4
STRATEGY SO
Overcome
weaknesses by taking
advantage of
opportunities
STRATEGY WO
Use the opportunity
to overcomes
weaknesses
Threats-T
1
2
3
4
STRATEGY ST
Use the strength to
avoid threats.
STRATEGY WT
Minimize weaknesses
and avoid threats
STRENGTHS
Low cost
WeaknessES