INTRODUCTION
It is the world's largest manufacturer of 3-wheelers and accounts for almost 84% of
Indias three-wheeler exports. During the FY 2012-13, it sold approx. 480,000
three-wheelers which was 57% of the total market share in India. Out of these
480,000 three-wheelers, 53% were exported and remaining 47% were sold in
India.
SCOPE OF STUDY
Finding out the strength and weakness of the Bajaj auto, where it can correct its
faulty
Finding the market potential and awareness of this vehicle.
Finding the position of the vehicle among the competitors.
Finding the perception of consumers about the vehicle.
This study would be useful to know about Bajaj auto and its competitors.
This study would be useful to students to understand importance and practical
To study and compare the companies Bajaj Auto Ltd., and TVS Ltd
To compare and analyze the product strategies of these companies
To find out the reasons for change in growth of three wheeler industry
To identify the difference between market performance of Bajaj and TVS
To compare various parameters of marketing strategies, manufacturing
process,
technology
adopted
production
policy,
advertising,
Primary data:
Primary data was collected using the questionnaire method, direct interview. The
main tool used was, the questionnaire method. Further direct interview method,
where a face-to-face formal interview was taken. Lastly observation method has
been continuous with the questionnaire method, as one continuously observes the
surrounding environment he works in.
Secondary data:
Secondary data refer to the data that has been already collected the secondary data,
which has been used to carry out this study, are as follow:
Books, Journals, Magazines, Newspapers
Industry Reports
websites.
LIMITATIONS
It is quite obvious in every project report presentations that our report activities
will be curtailed owing one or the other factors. I did also found some of the
limitations in my project report.
This project report was confined to only Shimoga city.
Numbers of respondents were limited to only 50 customers.
Lack of cooperation
Time factors
COMPANY PROFILE
Bajaj Auto is the world's third-largest manufacturer of motorcycles and the secondlargest in India. It is the worlds largest three-wheeler manufacturer.
On 31 March 2013, its market capitalisation was INR 520 billion (US$9.57
billion), making it India's 23rd largest publicly traded company by market value.
The Forbes Global 2000 list for the year 2012 ranked Bajaj Auto at 1,416
FIRM PROFILE
A Supreme Auto Dealers Pvt. Ltd motor has been registered in 2005; its launched
near Shankar Vihar P B Road Shimoga. The name of firm Supreme Auto Dealers
Pvt. Ltd Bajaj.
They may have a sufficient knowledge about marketing activities. Supreme Auto
Dealers Pvt. Ltd Bajaj is authorized dealers of Bajaj Auto.
Supreme Auto Dealers Pvt. Ltd motors has been managed by two persons they
are
1. Ramesh Supreme Auto Dealers Pvt. Ltd.
2. Vinod Supreme Auto Dealers Pvt. Ltd.
FINDINGS
A majority of the autorickshaw drivers enter the profession at an early age and
come from the lower economic strata of the society. The study revealed that
most of them (54.02 per cent) are school dropouts
Most of the autorickshaw drivers family incomes range between Rs 6,000 to
Rs 12,000 per month
Poor education, large family sizes and the financial burden on the autorickshaw
drivers could possibly be some of the reasons for their unruly behaviour with
their passengers.
SUGGESTIONS
As in the case of regular auto stands, institute a proper system for providing pre
-paid/fixed fare auto stands across the city.
CONCLUSION
From the present study it was concluded that respiratory functions of the auto
rickshaw drivers who are continuously exposed to emissions from vehicles, petrol
vapor and dust were significantly reduced as compared to respiratory functions of
age, weight and height matched control groups. To prevent the respiratory
dysfunction among auto drivers, medical observation and periodic check ups for
pulmonary function tests should be performed.