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REPORT ON OUR VISIT TO LANDMARK GROUP

WAREHOUSE (HOMECENTRE)

presented by

Adnan Ahmed(smba13005)
Ahmad Atif Abdullah(smba13006)
Dhruv Bhasin
Prashant Ramdas

INTRODUCTION
We students of IMT Dubai had our industrial visit on 21st
October 2014, visiting landmark group located in Jabel
Ali. The main objective behind the visit was to understand
and make students aware about how home centre retail
logistics function, capabilities and resources; understand
the market presence, also to get an idea about the
warehouse layout and distribution system.
We were accompanied by our professors Dr. Shantanu
Roy and Murthy Sir during our visit and lead by Mr.
Srinivas Panyala( senior finance manager) , Mr.
UdayKiran( DGM Logistics) employees of Home Centre
respectively.
On our visit, firstly we were briefed about the warehouse
safety rules and procedures such as security gates, entry
to warehouse, fire safety, pedestrians & forklifts, falling of
materials from heights and actions to be carried out in
case of emergency.

We were walked through the warehouse lead by very


friendly and supportive employees of landmark,and
explaining about how it functions and attending our
queries, than we were taken to orientation room where
we were explained about the Homecentre retail logistics
by Mr. Mohd Tahir Ali (assistant manager warehouse)
through a presentation.
During the presentation we were explained about the
homecentre market presence in different countries and
U.A.E being the hub and ideal warehouse blueprint for
setting up other warehouses in different countries.
Logistics capabilities of Homecentre :
I.
II.
III.
IV.
V.
VI.
VII.

Dedicated fleets of 135 delivery vehicles


Over 170000 home deliveries in a year
First time delivery completion rate of 90%
Dedicated team of 350 delivery personnel
Covering a distance of 7million kilometers each year
Addressing customers issues within 48 hours
Warehousing infrastructure of about 1million square
feet

Further they spoke about logistics resources explaining


their in warehouse facilities

I.
II.
III.
IV.
V.
VI.

135 vehicles
6 BOPT
16 Forklifts
7 Reach Trucks
Approx. 850 team strength
Warehouse built up area 59,700 sq.

Warehouse layout

End to end supply chain

It starts with stock request from showroom where it is


placed in scheduled delivery orders and distribution made
available wave in WMS system then leading to label
printing.Doors are selected in WMS system by end user to

ship the goods

IT infrastructure
Oracle supply
chain portal

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Oracle store
inventory
manageme
nt
Oracle
infrastructure
merchandising
system

Oracle
warehouse
manageme
nt system

Distribution system

Global
distribution
manageme
nt system

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Customer Delivery

Conclusion
We had an amazing learning experience and speaking to
employees of landmark group. Their hospitality and
approach in providing us the detailed information was
helpful in understanding their structure. In the end they
gave us goodies as token of Diwali. We are grateful to
the employees for giving us insight about their process
and work, and helping us relating our management topics
with their structure and function.

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