,Dear Sir or Madam

Reference to your advertisement in . newspaper dated //.., regarding the position.

I would like to apply for this vacancy
I have more than 20 years of experience in the Egyptian, and Gulf Markets in Sales, Export, Market
.Research and Public Relations,.etc
Please find my detailed C.V. along with recent photo and if your available vacancy meets my experience
and qualifications please contact me at my mobile #or via my email address or keep it for your record for
.any suitable future opportunity
.Looking to hear from you soon

,Thanks & Best Regards

Name

Ashraf M.Amer
17 Street. no. 103 Maadi
Cairo Egypt
Home (+) 202 25265280
Mobile (+) 201227407441
Email ashraf.amer35@yahoo.com
Career Objective:Seeking a challenging managerial position in a multinational company in the career of Sales, Export, and
Business Development Management.

Profile: A dedicated and result driven senior manager with successful backgroundin the achievement of profitable business
growth through the creation and execution of successful Selling strategies. Experienced in working with leading competitive
Local and Multinational institutions, and having more than 19 years of practical experience (in Egypt and abroad) covering
diversified sectors (Medical, Soft ware and Packaging Industries) in different areas (Sales, Export , Marketing Research and
Public Relations).

Professional Experience:
Jan.2010 till now: Flex P. Film Egypt,(India- Mexico-UAE-Egypt-Poland -USA) is multinational company working in
the field of Packaging and Isolation materials Manufacturing and Trading in all countries , Sales and Export Manager reporting
to Vice president-Global Sales & Marketing of the group .
Responsibilities assigned and achievements made have been as follow:

Responsibilities:

Conduct the market research and issue marketing plans for the new products

Issue the annual sales plan and forecast for the local and export market.

Do the products' monthly pricing.

Prepare the offers in addition to attend and follow up the local & export markets' tenders.

Organize the production planning process with the coordination with the Planning department. Manage the customer's
complaints with the coordination with the Quality and Customer Service department.

Manage the dispatching process to the Local and Foreign customers.

Issue the sales' departments weekly and monthly reports moreover follow up the collections with coordination with the
financial department.

Organize, train, motivate, control and monitor the sales team in line with company's strategies.

Achievement:

Established Sales and Export department in addition to the companys clients database.

Did the market research on following products (BOPP, PE, CPP , PET Alox high barrier )

Opened new export markets for the company products such as (Germany, Romania , Turkey, Jordan, Syria, Lebanon
,Libya, Tunisia, Morocco, Sudan, Ethiopia , , Kuwait, Qatar, and the UAE )

Acquired 20 -25 % of the Local Egyptian market share starting from the commissioning in October 2010.

Sept. 08 Jan. 10 Hyma Plastics S.A.E a daughter company of Hyma Industries, working in the field of Packaging and
Isolation materials Manufacturing and Trading in Egypt ,Commercial Manager being responsible for the sales, export and
purchasing department, reporting to the Chairman.
Responsibilities assigned and achievements made have been as follow:

Responsibilities:

Conducting the market researchand issuing marketing plans for the new products

Managing and implementing marketing mix: product, price, place, promotion.

Issuing an annual sales plan and forecast for the local and export market.

Preparing and reviewing the monthly pricing of the products.

Preparing for tenders with local and export clients.

Following up and monitoring the production plan with coordination with the planning department.

Following up the collection process with the coordination with the finance department.

Issuing all theweekly & monthly reports (sales reports - progress reports).

Organizing, staffing, training, motivating, controlling and monitoring the sales business and teamwork in line with
company's strategies.

Settingthe monthly sales goals for the sales team.

Allocating territories (geographical areas) for each sales representative to cover sales target

Purchasing the raw materials for printing machine lines such as ( adhesives, inks, solvents, polyester , aluminum,.etc )

Achievements:

Opened new export markets for the company in ( Sudan , Libya, Morocco ,Ethiopia ,Jordan ,Syria, Kuwait , KSA and
the UAE )

Organized and participated in trade fairs in (Sudan , Libya, Morocco ,Ethiopia )

Planned, prepared and settled long term agreements and contracts with local and governmental parties.

Issued the documentation cycle for the sales, and purchasing departments.

Aug. 96 Aug.08 Taghleef Industries Egypt S.A.E,Ex .Techno pack which is now( a sister company of AL-Ghurair group
UAE)working in the field of packaging ,flexible and cast film materials manufacturing, acting as Sales Manager, reporting
functionally to the Corporate Sales and Marketing Director and administratively to the General Manager .
Responsibilities assigned, achievements made have been as follow:

Responsibilities:

Opening new export markets for the company products preparing for tenders with local and export clients.

Participating in the monthly pricing processof the products.

Following up and monitoring the production plan with coordination with the planning and the Customer Service
Department.

Trouble shooting and solving the clients problems with coordination with the QC and the Customer Complaints
Department.

Achievements:

Opened new marketssuch as (Sudan, Libya, Lebanon, Syria, Jordan, Morocco and Turkey) and introduced new applications
such as (PP Sheets, hot melt, cold seal, high barrier, water base cello-tape and stationary), which increased the total sales
volume with 20 %.

Conducted the market research for the new cast film production line

Replaced the cast film with the polyethylene film for the detergents packaging which made a an annual sales increase with
about 50 %

Changed the specs of the plain film ( decreased the thickness from 30 micron to 28 micron in favor of the client) which
increased the sales by 35 %

April 95- July 96Al-SaeedSoft ware Company KSA, working in the field of software and hardware ( ERP and POS ) as
Marketing Researcher & Sales Section Head,reporting to the Area Sales Manager.
Responsibilities assigned, have been as follows:

Responsibilities

Opening new markets and distribution channels

Preparing weekly and monthly forecast
Arranging for seminars to market for the ERP programs

Oct. 92-March 95Technopack Egypt,working in the field of packaging, flexible and cast film materials manufacturing as
Senior Sales and Marketing Researcher, reporting to the Commercial Manager.
Responsibilities assigned, have been as follows:

Responsibilities

Opening new markets for the company products such as ( sheets, raisin ,scrap)

Direct Selling for all materials grades including off grade stock.

Participating in the monthly pricing process for the products.

Preparing for tenders with local clients.

Following up and monitoring the production plan with coordination with the planning and the customer service department.

Managing customer dispatching for local and export markets.

Trouble shooting and solving the clients problems with coordination with the QC and the Customer Complaints
Department.

Feb.91-Oct.92The Egyptian Television, working asPublic Relations Officer,reporting to thePublic Relations Sector
Director.
Responsibilities assigned have been as follows:

Responsibilities

Receiving and hosting the Egyptian Television public guests

Preparing the entertainment programs for many of the in house departments and foreign guests.

Planning and preparing many of the conferences inside and outside the television premises

Jan.89-Dec.90Tradempex Egypt, working in the field of Veterinary and Serum Medicine as Sales Representative,reporting to
the General Manager.
Responsibilities assigned have been as follows:

Responsibilities

Opening new markets with new customers.

Following up the collection process with the coordination with the commercial department.

Education:
1986 1989
1983 1985

Licensee of Arts, Faculty of Art-Sociology Department, Zagazig University

High School Diploma, EL-Alfy Secondary School, Cairo,Egypt.

Attended courses related to the work:

Course NamePlace

ISO 9001 :2008 by ISOQAR / UKAS

In House
ISO 9340 (Manuf. Of Plastic BOPP films for
In House
food&non food applications ) ,by ISOQAR / UKAS
PET film Prod. Ops, Tech. Data Sheet & Quality UFlex India, New Delhi
2011
Problem Solving
American Academy
Time Management
American Academy
HACCP Awareness by TUV Rheinland
In House
`
English Business Course
Berlitz
WinWord, Excel, Power point
YAT Training Center
General English Program
British Council
Managing a Sales Team
In House
Customer Service
In House
Public Relation
EMAC
Marketing Tools and Applications
In House
ISO 9002 Training Program
ICL Institute
ISO 9000 Training Program
ICL Institute
Business English Course
(L.C.I.A)
Development skills for sales & Marketing
MEAG Company
Point of Sale
Pyramids SW Training Center
Etiquette for public relations
Egyptian Television

2011
2011

2009
2009
2008
2007
2007
2006
2006
2005
2002
2002
2001
2000
2000
1999
1996
1991

Languages:
Arabic : Mother tongue.
English :Good command of spoken and written.

Travel and Residence:

Kuwait, KSA, UAE,Lebanon, Syria, Sudan, Jordan, Ethiopia, Libya, Morocco, India, Germany and Switzerland.

Personal Data:
-

Date and Place of Birth: 22nd of November 1966, Kuwait.

Nationality: Egyptian.
Marital Status: Married with 2 sons

Reading, Traveling

Hobbies:
References:
-

Mr.Mohamed Ibrahim General Manager of Porta Egypt

Eng.Magdi EL-Sayed Production Manager of TI Egypt
Mr.MohamedDarwish General Manager of Mega Strike
Mr.Karim EL-Barkouky Human Resources Director of Energya Cables
Mr. EssamHegazy Ex Human Resources of Flex Films

(+) 2010 1119412

(+) 2012 1151975
(+) 201010 13887
(+) 201200 00651
(+) 974 30132415