8.

ACTION PLAN/PROGRAM
8.1 MARKETING RESEARCH
It is a 100% brand national, dedicated to the production and distribution of soft and natural
for human consumption drinks, its mission is to satisfy customers with products made with
the highest quality products, creating jobs and benefits for all who make the company and
consumers, Orangine has the following portfolio of products:
Product portfolio Orangine:
Sodas

Flavors: apple, strawberry, orange, Llimn, pineapple, black.

Presentations: 3150 cc PET PET 1500 cc 250 cc 500 cc PET PET.

Juices

Taste: blackberry.
Presentations: 234 cc 300 cc PET GRB.

Mineral Water

Presentations: 3125 cc 1500 cc PET PET PET 500 cc.

Lemonade

Presentation: 500 cc PET.

Energine

Presentation: 450 cc PET.

Citrus

Presentations: 3125 cc 500 cc PET PET PET 250 cc.

Categories, taste and presentation distributed by the vending channel are flavored
carbonated lemon and orange 500 ml at a cost of 0.60 cents, and 500 ml mineral water cost
0.55 cents.

8.2 MARKETING STRATEGIES:

1. Strategies for product:
The product is good or service offered or sold to consumers. Some strategies that can
formulate related to the product are:
Add to our product new features, attributes, benefits, enhancements, functions,
utilities, applications.
Change to our product design, presentation, packaging, labeling, colors, logo.
Launch a new line of complementary products to which we have; for example, if
our product is jeans for ladies, we could launch a line of shoes or purses for ladies.
Expand our product line; for example, increase the menu of our restaurant, or take a
new kind of shampoo for other types of hair.
Launch a new brand (without removing market we already have); for example, a
new brand for our same product but dedicated to a public with greater purchasing
power.
Adding thereto complementary services to our product; for example, product
delivery delivery, product installation, technical maintenance or service, warranties,
return policies.
2. Strategies for Price
The price is the monetary value assigned to the product at the time of offering or selling to
consumers. Some strategies that can design related to the price are:
Launch a new product with a low price in order to achieve rapid penetration, rapid
harboring or do it quickly known.
Launch a new product with a high price in order to take advantage of purchases

made as a result of the novelty of the product.

Reduce our prices in order to attract more customers and boost sales.
Increase our prices in order to achieve a higher profit margin.
Reduce our prices below those of competitors in order to block it and win market.
Increase our prices above the competition to create in our products a greater sense

of quality.
Offer discounts for early payment, volume or per season.
3. Strategies for square or distribution

The square or distribution refers to the places or outlets where the product is offered or sold
to consumers, as well as the way it is distributed or transferred to such places or outlets.
Some strategies that can establish related to the square or distribution are:
Using intermediaries (eg, agents, distributors, retailers) in order to achieve greater

coverage of our product.

Open a new shop.
Create a website or an online store for our product.
Offer or sell our product through phone calls, sending emails or visits.
Locate our products at all points of sale and for having gotten (intensive distribution

strategy).
Locate our products only in the outlets that are suitable for the type of product we
sell (selective distribution strategy).
Locate our products only in an outlet that is unique (exclusive distribution strategy).
Increase the number of distributors or delivery vehicles.
4. Strategies for promotion or communication
The promotion or communication is to inform, inform or to remind the existence of the
product to consumers and persuade, encourage or motivate your purchase, consumption or
use. Some strategies that can be applied related to the promotion or communication are:
Tender offer to acquire two products for the price of one.
Tender offer to purchase a second product at half price for the purchase of the

former.
Working with coupons or discounts.
Provide special discounts on certain products and on certain dates.
Create a sweepstakes or a contest among our customers.
Give small gifts or gifts to our major customers.
Advertise in newspapers or magazines.
Advertise on Internet sites ranked ads.
Participate in a fair or exhibition business.
Enable a tasting station.
Organize an event or activity.
Place banners or advertising posters on the facade of our company premises.
Advertising sheets placed on the outside of our company vehicles.
Rent advertising space on signs or panels on public roads.
Printing and distributing leaflets, flyers, business cards.

8.3 CONTROLS

Remember we want to achieve: That verify the goals we want to achieve.

Assess what's happening: Here we review the facts and we will list all that are out

of planning or distort its proper functioning.

Why it's happening: at analyzing the possible causes ocacionaron these distortions.
What to do: Meet with your planning team and decide to be done to solve the
problems presented or to remove distortions.

What should control all marketing plan is the following:

Sales results (range of products and seller).

It should be a permanent monitoring of the owner to know who is the employee who makes
you more sales in the month and what products are more rotation during that time.

Return on Sales

Accounting profit you get from each product by implementing marketing strategies.

Monitoring the activity of vendors.

To maximize the capabilities of vendors, you must delegate responsibilities to each getting
so competitive in your area and set for the company.

Result of different campaigns.

Review of the implementation (execution) of the strategies suggested in the plan and
tracked ie fulfill as scheduling, and of course a measure of increased sales have been
achieved, based on new customers attracted by the different strategies that will set the basis
for knowing that both have worked communication strategies used in the plan.
This control will ensure that the goals and objectives that the company has set are achieved
and that the implementation plan markrting succeed.