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2010 Future Trends Survey

November 2010
SwissQual 2000-2010
CONFIDENTIAL MATERIALS

Summary of Survey Results


and Commentary

SWISSQUAL AG 2000-2010

CONFIDENTIAL MATERIALS

16/07/2012

Survey Overview
Population, Sample, Confidence

SwissQual carried out a survey on future industry trends


Population = 8,367 radio experts globally
3,201 EMEA, 1,689 APAC, 3,477 Americas
More than 800 network operators

Survey respondents = 369


4.4% overall response rate
EMEA 138, APAC 84, Americas 147

Data collected via internet 20-22 October 2010


Sample error = +/-5% at 95% Confidence Level
Confidence Intervals
at 90% = +/- 3%
at 80% = +/- 4%
SWISSQUAL AG 2000-2010

CONFIDENTIAL MATERIALS

16/07/2012

LTE & Mobile Data Usage Results


High Level Summary & Comments

90% of engineers need better insights on mobile data usage


95% need to better understand customer usage patterns/hotspots
Data is driving growth, but there is a lack of information regarding how/where it is used

93% need to understand impact of own optimization efforts


Consumer behaviour changing very rapidly, need to ensure network is robust & ready

92% need to focus effort on revenue-generating activities


Move away from purely engineering KPIs towards business KPIs

70% of engineers expect optimization challenges in LTE


85% expect issues with hard handover affecting application QoS
Need to focus carefully on handover zones, interference, dominance, neighbours

83% expect problems with inter-RAT handover to 2G & 3G


Multi-RAT testing will be essential and drive the need for multi-channel test systems

81% foresee challenges optimizing load balancing


Combination of complex service mixes, higher throughouts & bursty traffic patterns

73% expect issues with SON self-configuration of e.g. neighbour lists


SON plug-and-play promises will need to be tested manually until proven and trusted
SWISSQUAL AG 2000-2010

CONFIDENTIAL MATERIALS

16/07/2012

NextG Benchmarking Definition Results


High Level Summary & Comments

9/10 engineers agree on attributes of future benchmarking systems


90% say a multi-processor benchmarking approach is needed to manage
the demands of high speed mobile data
Large numbers of existing laptop-based tools will be unsuitable and need replacing

90% need a system that can go anywhere


Portability, robustness, independence and flexibility will be very important

86% need a high accuracy system to direct resources/efforts precisely


Single drops make a difference; laptop-based tools wont provide good enough data

85% need high reliability to avoid production delays


Systems will need to be able to offer >95% productivity levels

84% need new features to carry out indoor benchmarking


Need to re-think the way benchmarking systems are delivered and used

75% need a multi-purpose system to do multi-channel optimization as well


as benchmarking
Need to move to more flexible, multi-purpose systems

SWISSQUAL AG 2000-2010

CONFIDENTIAL MATERIALS

16/07/2012

Current Equipment Results


High Level Summary & Comments

Conflict between future needs and current systems


77% use laptop-based tools for benchmarking today
Laptop-based tools are becoming unsuitable and will soon need replacing

64% use optimization tool as simple benchmarking solutions


Need to move to more flexible, multi-purpose systems for both tasks

51% use a laptop-based portable benchmarking solution today


Inadequate for next generation with multi-RAT and high speed sensitivities

70% do not use a multi-channel portable system for benchmarking


Large gap in current instrumentation portfolio; many operators now evaluating

SwissQual introduces Diversity Ranger

Multi-channel optimization & benchmarking


High-speed multi-processor, LTE ready
Portable, ultra-lightweight, go-anywhere
Continuous independence, flexible use cases
Engineered for reliable & precise operations

SWISSQUAL AG 2000-2010

CONFIDENTIAL MATERIALS

SwissQual Diversity Ranger

16/07/2012

Detailed Survey Results


and Commentary

SWISSQUAL AG 2000-2010

CONFIDENTIAL MATERIALS

16/07/2012

Q1. LTE Challenges

With the introduction of LTE, where do you


foresee optimization challenges in the future?

SWISSQUAL AG 2000-2010

CONFIDENTIAL MATERIALS

16/07/2012

Q1. LTE Challenges


7/10 engineers expect major challenges with LTE
Essential issues are defined (in order of severity) as
1.
2.
3.
4.
5.
6.

Return to hard handover


Inter-RAT handover to 3G, 2G legacy systems
Load balancing in each cell
Multi-RAT frequency/neighbor planning
Ensuring coverage match
Troubleshooting SON

High level of agreement on key issues


Confidence Interval 80%-90% > +/-4%

SWISSQUAL AG 2000-2010

CONFIDENTIAL MATERIALS

16/07/2012

Q1. LTE Challenges

100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%

26%

28%

17%

15%

21%

19%

Maybe/not an issue

Probably/denately
an issue

CI 80%-90% > +/-4%

SWISSQUAL AG 2000-2010

CONFIDENTIAL MATERIALS

16/07/2012

10

Q2: Mobile Data Use


Considering the need to understand mobile data
usage patterns, how would you assess the
importance of the following to your network?

SWISSQUAL AG 2000-2010

CONFIDENTIAL MATERIALS

16/07/2012

11

Q2: Mobile Data Use


9/10 engineers said they need better insights
New data usage patterns driving new needs
Operators need to understand (in order of need) as:
1.
2.
3.
4.
5.
6.

Where data services are used


Impact of current optimization efforts
How to direct future optimization effort
How to direct future technology investments
Specific device performance
Justifying/discovering marketing claims

Exceptionally high level of agreement


Confidence Interval 80%-90% > +/-4%
SWISSQUAL AG 2000-2010

CONFIDENTIAL MATERIALS

16/07/2012

12

Q2. Mobile Data Use

100%

6%

8%

90%

7%

10%
26%

18%

80%

29%

70%
60%
50%
40%

Low Importance

30%

High Importance

20%

CI 80%-90% > +/-4%

10%
0%
Ability to
Ability to direct Ability to direct Ability to drive
Ability to
Ability to
understand
opEmizaEon
investments in
markeEng
understand the generate trend
customer usage
eort to
capacity /
messages based performance of report for CXO
paCerns / hot
maximize
technology
on data service dierent devices management
spots
revenue
upgrades
quality / speed

SWISSQUAL AG 2000-2010

CONFIDENTIAL MATERIALS

Ability to
understand
impact of own
opEmizaEon
eorts

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Q3. Next Gen Benchmarking


When defining the term "mobile network benchmarking",
what elements do you consider essential for the
next generation of benchmarking equipment?

SwissQual Diversity Benchmarker


16 test channels for voice/data + RF scanner
Remote control configuration
>95% productivity in live installations

SWISSQUAL AG 2000-2010

CONFIDENTIAL MATERIALS

16/07/2012

14

Q3. Next Gen Benchmarking


9/10 engineers agree on key attributes
Essential attributes are defined (in order of merit) as
1.
2.
3.
4.
5.
6.
7.
8.

Go-anywhere
Multi-processor
High accuracy
High reliability
Multi-channel
In-building features
Robust packaging
Multi-purpose

Exceptionally high level of agreement


Confidence Interval 80%-90% > +/-4%
SWISSQUAL AG 2000-2010

CONFIDENTIAL MATERIALS

16/07/2012

15

Q3. Next Gen Benchmarking


120%

100%
15%

18%

10%

10%

14%

14%

25%

16%

80%

60%
Low Importance
High Importance

40%

CI 80%-90% > +/-4%

20%

0%
MulE-channel
Robust
Ability to take MulE-processor High reliability High accuracy MulE-purpose InnovaEve
system that can packaging that the system
approach to
to ensure
to direct
e.g.
features w.r.t.
do high
can withstand anywhere
manage the campaigns are engineering benchmarking in-building
precision
the knocks of
high speeds / not delayed
responses
and
benchmarking
benchmarking
daily use
data loads
correctly
opEmizaEon

SWISSQUAL AG 2000-2010

CONFIDENTIAL MATERIALS

16/07/2012

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Q4. Benchmarking Equipment


What kind of mobile network benchmarking
equipment does your organization possess today?

SwissQual Diversity Benchmarker


12 test channels for voice/data + RF scanner
Shown with MCM device housings

SWISSQUAL AG 2000-2010

CONFIDENTIAL MATERIALS

16/07/2012

17

Q4. Benchmarking Equipment


New focus on portability for exploration of data usage
Growing interest in truly portable benchmarking systems
Area most critical to growth - data - has weakest equipment support

Conflict between
Definition of precision benchmarking system requirements (see Q.3)
Economy tools used to deliver approximate results today

Many operators have a mix of equipment


Mature markets tend towards premium systems
Growth markets tend towards economy laptop-based tools

Next generation demands true benchmarking systems


Large number of existing laptop-based tools need replacing
Growing interest in premium benchmarking systems

Need for systems that can be multi-purpose


Optimization and benchmarking without losing precision
SWISSQUAL AG 2000-2010

CONFIDENTIAL MATERIALS

16/07/2012

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Q4. Benchmarking Equipment

100%

5%

90%
80%

3%

3%

6%

10%

21%
37%

32%
43%

70%

61%

60%
50%

Considering buying

40%

No

30%

Yes

20%
10%
0%
Premium mulE-channel Economy laptop-based
vehicular system e.g. tool with mulEple USB-
SwissQual
connected devices

SWISSQUAL AG 2000-2010

OpEmizaEon tools re- Portable e.g. backpack / Portable e.g. backpack /


used as a simple
trolley system using
trolley using mulE-
benchmarking system single processor (laptop) processor, mulE-channel
and USB-connected
approach
devices

CONFIDENTIAL MATERIALS

16/07/2012

19

Introducing Diversity Ranger

SWISSQUAL AG 2000-2010

CONFIDENTIAL MATERIALS

16/07/2012

20

Introducing Diversity Ranger


New SwissQual product for 2011
Lightweight, precise, full scale portable
benchmarking & optimization solution
Designed for multi-channel optimization
as well as network benchmarking
Best for measurements in pedestrian
areas, in-door areas, in-train, airports
Measures mobile data usage precisely
Immediately HSPA+/LTE-capable
Very low all-in weight
Based on successful Diversity concept
Optimized for portability & autonomy
First production run sold out
Wait list for trials
SWISSQUAL AG 2000-2010

CONFIDENTIAL MATERIALS

16/07/2012

21

Diversity Ranger
Handy, low-weight devices for in-building walk tests are required.
Survey Respondent

SOLD OUT
First Production
Run

WAIT LIST
For New Trials
Due to High
Demand

GET MORE
INFO
SwissQual Diversity Ranger
8 test channels voice/data
with device housings.
RF scanner option.
LTE ready
Multi-hour walktime.
Very low all-in weight.

SWISSQUAL AG 2000-2010

CONFIDENTIAL MATERIALS

swissqual.com/
ranger

16/07/2012

22

Contact

www.swissqual.com/ranger
info@swissqual.com

SWISSQUAL AG 2000-2010

CONFIDENTIAL MATERIALS

16/07/2012

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