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Tiastono Taufiq

Creative and Innovation

TP025349

Table of Contents
1

Objective Statement................................................................................................... 2

Competitor Analysis................................................................................................... 3

2.1

Opening............................................................................................................ 4

2.2

Common Attributes.............................................................................................. 4

2.2.1

Uniqueness.................................................................................................. 4

2.2.2

Limitation................................................................................................... 4

2.2.3

Technology................................................................................................. 4

Problem Statement..................................................................................................... 4

Idea Generator................................................................................................................ 5
2.1
2.1.1

Opening..................................................................................................... 6

2.1.2

Illustration.................................................................................................. 6

2.1.3

Outcomes................................................................................................... 6

2.1.4

Evaluation................................................................................................... 7

2.2

Force Fitting Trigger............................................................................................ 7

2.2.1

Opening..................................................................................................... 7

2.2.2

Illustration.................................................................................................. 7

2.2.3

Outcome..................................................................................................... 8

2.2.4

Evaluation................................................................................................... 8

2.3

Lotus Blossom.................................................................................................... 8

2.3.1

Opening..................................................................................................... 8

2.3.2

Illustration.................................................................................................. 8

2.3.3

Outcome..................................................................................................... 9

2.3.4

Evaluation................................................................................................... 9

2.4

Mind Mapping.................................................................................................... 6

Scamper.......................................................................................................... 10

2.4.1

Opening................................................................................................... 10

2.4.2

Illustration................................................................................................ 10

2.4.3

Outcome................................................................................................... 10

2.4.4

Evaluation................................................................................................. 10

Idea Summary........................................................................................................ 11

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Product Description.................................................................................................. 14
4.1

Illustration....................................................................................................... 14

4.2

Opening.......................................................................................................... 14

4.3

Function......................................................................................................... 15

4.4

Features.......................................................................................................... 15

4.5

Technologies.................................................................................................... 15

4.6

Prices............................................................................................................. 15

Market Identification................................................................................................ 16

Idea Evaluation....................................................................................................... 17
6.1

Force Field Analysis.......................................................................................... 17

6.1.1

The Diagram.............................................................................................. 17

6.1.2

Evaluation................................................................................................. 19

6.1.3

Conclusion................................................................................................ 19

6.2

Sticking Dots Analysis........................................................................................ 19

6.2.1

Opening................................................................................................... 19

6.2.2

Illustration................................................................................................ 19

6.2.3

Evaluation................................................................................................. 19

6.2.4

Conclusions............................................................................................... 20

D.I.C.E................................................................................................................. 21

Conclusion............................................................................................................ 22

References............................................................................................................. 23

PART 1

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Objective Statement
This device is chosen as the topic for this assignment because of peoples needs of longer

duration of laptops battery and green alternative energy source for everyday uses.

Competitor Analysis
Company

Energizer

Brunton

Design

Design

Design
Box-shaped that can easily
stacked to other items in the

hand

bag
Uniqueness

Technology

Price

Quite affordable for students

Technology

Designed for outdoor activities

Very ergonomic to be carried by

Powerful enough to run a

Anti-water design that could

endure rain
Durable from impact

notebook for 2 hours

Usage
Limitation

Technology

Price

Can only use for 500 times

Long recharging duration

(4hr)
Safe charge (temperature and

short circuit protection)

Has powersafe technology

Quite expensive (RM 470)

Not quite compatible with laptop

Battery level indicator

Automatic shut-off system that
turn off the device when it done
charging

Table 1.1: Competitor Analysis

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2.1 Opening
Competitor analysis is very important to analyze the current product that is similar with
the current developed product to compete with them.

2.2 Common Attributes

2.2.1

Uniqueness
Both products have its own uniqueness. For Energizer, the marketing target is students

and businessman. For this reason, it has been designed to be compact and fit to be stored inside
the bag. Its also affordable for the respective marketing target to achieve it. For Brunton, its
design is specialized for outdoor environment such as camping ground, or hiking track. Because
of it, the design itself must be able to endure hard environment such as rain and impact.
2.2.2

Limitation
Every product has its limitation. For Energizer, it can only be recharged for 500 times.

The charging duration itself is quite long, 4 hours. And for Brunton, its price is quite expensive
for students or middle class society. It also did not working well with laptop since its power is
rather small.
2.2.3

Technology
Technology superior definitely makes the product sales better. Energizer has safe charge

technology which provides temperature and short circuit protection. It also has powersave
technology. For Brunton, it has battery level indicator to let the user know how much energy left
inside the device. It also has automatic shut-off technology which turns off the devices once its
done charging.

Problem Statement
People frequently undergo the problem when their laptop is out of battery too quick when

they need it while theres no place or power plug to charge the battery.

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PART 2
Idea Generator
Idea generator is the process of creating, developing, and communicating ideas which are
abstract, concrete or visual. The process includes the process of constructing through the idea,

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innovating the concept developing the process and bringing the concept into reality (Business
Dictionary, 2012)

3.1 Mind Mapping

3.1.1

Opening
Mind mapping is graphical technique for visualizing connection between several ideas or

places of information. Each idea or fact is written down and then linked by lines or curves to its
major or minor idea or fact, thus creating a web or relationship, developed by UK researcher
Tony Buzan in 1972. (Business dictionary, 2010)
3.1.2

Illustration

Image 2.1: Mind Mapping Chart

3.1.3

Outcomes
1
2

Absorbing Heat + Cheap + Plastic + Student

Absorbing Heat + Compact + Synthetic Rubber +Moderate

+ Normal People
Compact + Absorbing Heat + Expensive + Businessman +
Metal
Table 2.1: Mind Mapping Outcome

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Evaluation
The best outcome is number 2 Absorbing Heat + Compact + Synthetic Rubber +Moderate

+ Normal People.
EcoNergy is a device that provides alternative power sources for computing devices such
as Notebook and Laptop. It gives green energy concept where it absorbs thermal energy (heat)
from Notebook/Laptop and transforms it into electrical energy to provide longer duration of
usage of Notebook/Laptop itself. Normal people with daily usage are the most suitable marketing
target which provides larger and wider user range. It is because these days all of
Notebook/Laptop users need their devices to operate longer.
With its wide user range, quality of the product must be not neglected. Correct material
application must be choose to ensure durability of it. Synthetic Rubber is more durable to endure
heat. It also useful to protect the devices from possibilities impact.

3.2 Force Fitting Trigger

3.2.1

Opening
Providing visual stimuli to help spark off ideas in people's minds, can be very useful

technique. Here the idea is to force- fit combinations of attributes that one associate with an
unrelated object to the problem with which one is preoccupied (cw.routledge.com, 2011).
3.2.2

Illustration

Eco friendly energy

source
No waste
Innovative

Portable
Plug-and-play
Daily uses
Light weighted

Instant energy
Rechargeable
Compact
Compatible with many

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devices

Reduce cost
Table 2.2: Force Fitting Trigger Illustration

3.2.3

Outcome

1. Eco friendly energy source + portable + compact

2. Reduce cost + daily uses + compatible with many devices
3. No waste + light weighted + rechargeable
3.2.4

Evaluation
From these keywords taken from the table, the best outcomes is number 1, eco-friendly

energy source + portable + compact.

These devices main functions are to uses heat from laptop and convert it into electricity
that then stored in the battery. These devices also need to be portable and compact so that the
consumer daily uses of the Laptop is not disturbed by the devices.

3.3 Lotus Blossom

3.3.1

Opening
The Lotus Blossom technique was originally developed by Yasuo Matsumura; Director of

the Clover Management Research (Japan).This technique is based upon the use of analytical
capacities and helps to generate a great number of ideas that will possibly provide the best
solution to the problem to be addressed by the management group.
3.3.2

Illustration

Europe

North

East Asia

America
Africa

Fiberglas

Plastic

s
Material

Stainless

Cost

Healthy

Zero

Steel

Saving

Environme

Pollution

Gold

Energy

nt
Benefits

Longer

Continen

South East

Aluminiu

Asia

South

Middle

Australia

Leather

Carbon

Synthetic

Security in

Quiet

life
Comfortab

America
Cheap

East
Average

Expensive

Countries

Body
Material

Rubber
Benefits

Emergency
Businessm

Operating
Student

le
College

Saving

Battery

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Free

Price

Luxury

Price

EcoNergy

Consume

an
Lecturer

Consumers

man
Worker

Negotiab

Standard

Unaffordab

Design

Features

rs
Colors

Teacher

Traveler

Housewiv

le
Classic

Ergonom

le
Solid

Energy

Maintainab

Plug-

Red

Blue

es
Yellow

Portable

ic
Design

Modern

Storage
Heat

le
Features

and-play
LCD

Green

Colors

Metallic

White

Grey

Black

Absorben
Simple

Light

Classic

monitor

t
Universal

Data

LED

compatib

storage

indicator

le

Table 2.3: Lotus Blossom Chart

3.3.3
1.
2.
3.
4.
3.3.4

Outcome
North America, Aluminium, Expensive, Modern, Universal Compatible, Businessman
All Continent, Synthetic Rubber, Energy Saving, Heat Absorbent, Portable, Average
East Asia, Plastic, Zero Pollution, Traveler, LCD monitor, Simple
Australia, Carbon Body, Security in Emergency, College man, energy storage, Classic
Evaluation
The best outcome of this technique is number 2 which is All Continent, Synthetic Rubber,

Energy Saving, Heat Absorbent, Portable, Average. The result show how the concept of
EcoNergy to common society in all continent with affordable price is the best match

3.4 Scamper
3.4.1

Opening
The SCAMPER technique uses a set of directed questions which you answer about your

probortunity in order to come up with new ideas. The stimulus comes from forcing yourself to
answer questions which you would not normally pose. The questions direct to thinking about a

probortunity in ways which typically come up with new ideas. ( Brainstorming, 2011)

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3.4.2

Creative and Innovation

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Illustration

Substitute

Substitute the main usage of the Power Storage from just as the

Combine

emergency charger to be a Green power converter.

Combine the technology of energy storing with technology of

Adapt
Modify
Put to

converting thermal energy into electrical energy.

Adapting for every devices available so everyone can use it easily.
Another Put another to use. Instead of just being power storage devices, also

Use
Eliminate
Rearrange

can be used to charge the battery with heat from laptop

Eliminate the weakness of laptop battery that drains very quickly.
Table 2.4: Scamper Chart

3.4.3

Outcome

1. Combination of power storing with charger

2. Adapting to compatible with every devices available
3. Eliminate the weakness of laptop battery that drains very quickly.
3.4.4

Evaluation

The best idea take from this technique is combining the technology of energy storing with
technology of converting thermal energy into electrical energy. In general, the SCAMPER
generates specific ideas. It refers to the related subject in order to form new idea from it. The
actual development of it is from that particular subject. Users can easily come out with creative
idea since it has seven steps to the subject.

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Part 3
4

Idea Summary

Technique
Mind Mapping

Outcome
Absorbing Heat

Advantage
Easy

To

Disadvantage
Only

peoples

+ Compact + Synthetic

remember

who know the

Rubber +Moderate +

because consist

main idea able

Normal People.

of keyword not

to read the mind

sentence
Represent

mapping.
Not good

tremendous
amount

brainstorming in
of

chaotic

information
with

for

situation.

small

spaces.

Association and
connection
between
keywords and
ideas not readily

Force Fitting Trigger

Eco-friendly
energy source +
portable + compact.

Can

generate

idea

from

apparent.
Create
confusion

to

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unrelated

object.
Can

get

related

the

product

with

random object.

improvement
from

other

object
Scamper

All Continent, Synthetic

advantages.
Easy to use

The

right

Rubbber, Energy

becaue just

environment

Saving, Heat Absorbent,

need to

needed for the

Portable, Average

generating new

method

idea by

proven

evaluating the

effectively.

to

be

exist one.

Not every idea

can be viable
using
SCAMPER

Lotus Blossom

combining the

Have a deeper

technology of energy

analysis

storing with technology

generating idea

of

attention
focus

of converting thermal
energy into electrical
energy

technique.
Need
more

the

and

thinking
elaborate

Everything is

idea,

because

visible in one

there

are

table, make it

column

easier to

need

understand and

elaborate.

8
that

to

be

to read

Sligthly
confused read
the table
because so
many idea in it.

Table 3.1: Idea Summary

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Part 4
5

Product Description

5.1 Illustration

TP025349

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Picture 4.1: EcoNergy Design

5.2 Opening
EcoNergy is a device that provides alternative power sources for computing devices such
as Notebook and Laptop. It gives green energy concept where it absorbs thermal energy (heat)
from Notebook/Laptop and transforms it into electrical energy to provide longer duration of
usage of Notebook/Laptop itself. Normal people with daily usage are the most suitable marketing
target which provides larger and wider user range. It is because these days all of
Notebook/Laptop users need their devices to operate longer.

5.3 Function
The function of this product is to convert heat from laptop and convert it into electrical energy
that then stored in the laptop battery, extending its usage duration.

5.4 Features
This device is portable, just like a portable HDD that can easily carried inside bag. It can be put
below the laptop just like laptop table, or beside the fan hole on the sides of the laptop. It has to
be placed where the heat came out so the devices can capture its heat. On more advance model, it
can be built-in inside the laptop to reduce the amount of spaces.

5.5 Technologies
By using silicon and transform it into discrete nanostructure, scientists have managed to
transform the element from a poor thermoelectric material into a good one. The result leads to
inexpensive, energy-salvaging devices that harvest wasted heat and turn it into electricity.
Thermoelectric materials convert temperature gradients into voltages and vice versa. If one end
of such a material is hot and the other is cold, a voltage is generated, which can then be used to
create electrical power.

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5.6 Prices
EcoNergy using inexpensive material that makes this devices to be affordable by most of the
market target, which is middle to high income level consumers. The estimated price for the
devices is RM 100-300 depending of the model and design.

Part 5
6

Market Identification

Age Group

Age range between 10-55 years old, because these devices can easily

Income Level

use by any ages, as long as they had basic knowledge of computing.

Middle to high income level consumers, because this devices works

Occupation

for laptop, that means the consumer is a laptop owner.

The consumer start from student to worker because their needs of

Geography

longer battery life.

Everybody from all around the world can use these devices.
Table 5.1: Market Identification Chart

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Part 6
7

Idea Evaluation

7.1 Force Field Analysis

Force field analysis was created by Kurt Lewin in the 1940s, force field analysis is a useful
decision making technique. It helps you make a decision by analyzing the forces for and against
a change, and it helps you communicate the reasoning behind your decision.

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7.1.1
7.1.1.1

Creative and Innovation

The Diagram
First Diagram (before recommendation)

Picture 6.1: Force Field Analysis First Diagram

Outcome
o Driving Factors = 3+3+5+5+4= 20
o Restricting Factors = (-2)+(-1)+(-1)+(-3)+(-3)= 10
Total Score
o 20-10 = 10

TP025349

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7.1.1.2

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TP025349

Second Diagram (after recommendation)

Picture 6.2: Force Field Analysis Second Diagram

7.1.2

Outcome
o Driving Factors = 4+3+5+5+4= 21
o Restricting Factors = (-3)+(-1)+(-1)+(-2)+(-4)= 11
Total Score
o 21-11 = 10
Evaluation
As Mrs. Akansha evaluate the product there is a limitation in the product that found

troublesome for the customer or user which is the product shape and how to use it. At first, it was
planned to be placed just like a laptop table, or can also be placed beside the laptop fan hole. And
according to Mrs. Akanshas recommendation, it is better to make it as plug-in devices so it can
be more portable and easier to use.

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7.1.3

Creative and Innovation

TP025349

Conclusion
EcoNergy in general evaluation with two correspondent from Mrs. Akansha Mandhana and

Mrs. Rizawati Rohizan have better innovation and technology rather than the other competitor in
the same industry it is show in the total mark that given from the corespondent between before
interview and after interview. It also been proven that this product has possibilities to be
introduced to the world within 5 years from now.

7.2 Sticking Dots Analysis

7.2.1

Opening
Sticking dots is a voting technique that allows users to rate on the idea displayed onboard. Stars are

allocated according to how much the particular attribute is preferred.

7.2.2

Illustration

Attributes
Design
Price
Features
Uniqueness
Technology used

7.2.3

Energizer

Brunton

EcoNergy

Evaluation
Based on the table above, it can be seen clearly that EcoNergy has more advantages than

the other competitors product. Because EcoNergy is made from cheap resources, the selling
prices can also drop so more people be able to achieve it. It also uses the latest technology that
has been developed by scientist recently
7.2.4

Conclusions
In the conclusion sticking dots is a good way to engage a wide number of stake holders in

concept selection. The comparison between the different companies also helps to define the
strength and weaknesses of the competitors.

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Part 7
8

D.I.C.E
Guy Kawasaki has implemented DICE, a good innovation way to think where great

innovation occurs when you decide you want to make meaning in this world. This is one of the
famous speeches that have been given by Guy Kawasaki

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(Guy Kawasaki, 2009)

D (Deep)

The product has lot of features. You have to predict what people need before
they know they need it. Combining two different functions like energy storing

I (Intelligent)

and data storing can do it.

This product is an innovation where currently theres no such product in the

C (Complete)

current market that can transform heat to electricity, yet portable.

It is a complete product, not just a bunch of electric component inside a box. It

E (Elegant)

is designed to be convenient when used, and also had lot more other features.
Great products and services are elegant and beautiful. People care about the
user interfaces. With ergonomic design and synthetic rubber + stainless steel as
the material, it gives modern and luxury looks in the devices

Conclusion
In this modern age, technology to convert thermal energy (heat) into electrical energy

already exists. Just recently, scientist has found way to upgrade this technology to be more
efficient and more affordable. EcoNergy is a new innovation in energy-based company which
using the technology above into a portable devices that be able to absorb waste heat produced by
laptop, into electrical energy that recharge the laptop battery. It then extends the battery life so
the consumer can use their laptop longer.
Because EcoNergy is the first of its kind, there is still a weakness that must be overcome in
order to be able to do well in market. For example, EcoNergy usage duration is 2 years

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maximum. To make sure consumer satisfied with the product, the quality must be improved so it
can endure the usage duration longer. It is so that people will be more concern with alternative
green energy to support their live.

10 References
Business Dictionary, 2012, Mind Mapping [online], UK, Web Finance Inc., Available from
http://www.businessdictionary.com/definition/mind-mapping.html, [Accessed 12th December
2012]
Brainstorming, 2011, How to use the SCAMPER Technique [online], UK, Infinite Innovation
Ltd., Available from http://www.brainstorming.co.uk/tutorials/scampertutorial.html, [Accessed
12th December 2012]

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Diegm, 2011, Lotus Blossom Technique [online], Australia, Diegm.uniud.it, Available from
http://www.diegm.uniud.it/create/Handbook/techniques/List/Lotus.php,

[Accessed

12th

December 2012]
Wantchinatimes.com, 2011, Small devices, big breakthroughs at Taiwan Nano Exhibition
[online],

Available

from

http://www.wantchinatimes.com/news-subclass-cnt.aspx?

id=20111007000035&cid=1102, [Accessed 11th December 2012]

Energizer,

2011,

Energizer

Power

Packs

XP18000

[online],

available

from

http://www.energizerpowerpacks.com/il/products/xp18000/ , [Accessed 11th December

2012]
Dw.de, 2012, Silicon Semiconductor to convert heat into power [online], available from
http://www.dw.de/silicon-semiconductors-to-convert-heat-into-power/a-16091377 ,

[Accessed 11th December 2012]

11 Appendix