Business research methodology

Research proposal

Submitted to:

Submitted by:

Dr. VSR vijayakumar

Hitesh Patidar
2014108

A.P. MOLLER-MAERSK GROUP

Problem situation:Maersk has been seeing a rise in it usually low historical employee
turnover rate and Maersk has experiencing a notable change in its corporate culture as it
transitioned from a family-owned Danish shipping company into a global, public traded
conglomerate.
Symptoms:
(1) Increased employee turnover: employee turnover is 20 %, whereas industrial
average is only 11%.
(2) Employees productivity is reduced significantly. Employees are not helping
others and they are indulging in time wasting activity. Their Citizenship behavior
is also negative.
(3) HR department having problem in attracting the new talent into the company.
(4) Old employees are also dont wanted to rejoin the company.
Maersk group continue to gros,finding,developing, and retaining high quality talent was
becoming a bigger problem.the motivation level in the employees isvery low towards
work.
Research objective: thepurpose of this research is to discover thelevel of the satisfaction
of the employees withthe companies working conditions, their payrolls, and theircareer
opportunities.
(1) We will try to find out who payroll effect the overall satisfaction of employees.
(2) Which performance appraisal should be more suitable seniority or meritocracy?
(3) Who change in working condition can be used as an effective tool.
(4) Changes in career opportunity and advancement level to attract new talent and
retain the old one.
(5) New ways to attract the alumni.
(6) Reduce the attrition level to the industrial average level.
We will also try to find out the impact of various HR practices in organization.

Research design and data collection:

Descriptive:
(1) How the culture in the organization functions and its effect on employees.
(2) Describe the HR policies followed by the human resource managers. Including
performance appraisal, promotion, job rotation, enlargement, enrichment and skill
variety as well as the autonomy and feedback on performance.
(3) Trainingand other advancement programmers.

Questionnaire design. An A4 size questionnaire of 15 question is designed for the

feedback from the current employees and a separate sheet for the employees who
have leave the organization.
Variables:
Independent variables: payoff, working conditions, this are the variable which
will influence dependent variables.
Dependent variables: employees turnover rate, efficiency, companies top as well
as bottom line.
Moderating variables: motivation of peer and supervisors as well as giving
importance.
Intervening variables: job satisfaction.
Data Analysis: we will gather the data from the current employees as well as from
alumni and try to find out the actual way to solve the above mentioned problems.
This question will be analyses on empirical level and we will figure out cause and
effect relationship between all the variables.
The open ended question will be summarized and reported by model code.
Conclusion: we will find the relationship between various variable and we will
reduce the labor turnover, rehiring, and obviously overall job satisfaction level.
Time requirement: this research can take 75 days to fill the questionnaire and to
analyses the data and conclusion and action to be taken.