Business Development Pan Developed by Group C following members:1.

2.
3.
4.
5.

Suvit Ahuja -IM

Aabha Dudeja-IM
Lalit Chauhan-IM
Shailender Shastry-CFM
Yujvinder Dhankar-IM

Business Development plan for Software Development Company named

Zooks.
Zooks vision is to develop software to improve information retrieval and in so doing to
provide total freedom and access to stored information, regardless of the language used
to create or search for the information. It is the company's vision to extend this
capability beyond normal computing boundaries to include text as well as voice
recognition information usage.

Table of Contents

EXECUTIVE SUMMARY

MARKETING PLAN

SALES PLAN

ORGANIZATION & OPERATIONS

FINANCIAL REPORTING

EXECUTIVE SUMMARY
Overview:E-business today has embodied an electronic transformation of our culture. This
transformation has emerged in the use of technology, which has become pervasive
throughout our daily life. One of the problems that this use of technology has brought to
us is the user unfriendliness that is often its byproduct. One of the latest trends has been
to enable users to utilize technology more effectively, with less hassle and to make
technology transparent in its use.
Intrigued by the communication and language barriers that would prevent e-business
from flourishing, Zooks decided to invent a software technology to overcome the
situation. There are over 6,000 languages spoken today in 288 countries. Zooks set out
to build a software engine that could easily and quickly facilitate the use of these
languages in e-business environments. Zooks subsequently introduced a product at an
October 2000 international exhibition to enthusiastic crowds that waited in long lines to
see live demonstrations of their technology.
The result has been an overwhelming success. Zook's new technology has resulted in
several new products that are destined to transform the degree to which international
users utilize e-business. Zook's focus is to extend this technology beyond language and
geographical boundaries, allowing anyone to participate, be connected to, and
effectively utilize the global e-business community.
Zooks has subsequently positioned itself as a dynamic, exciting, growth-oriented
software company that designs and develops software focused on making user
environments easier and friendlier to use. Today, Zook's suite of products supports the

same functionality in multiple languages. Zook's focus is to make cross-language

communication the standard for the future of e-business.

Zooks Vision- to Improve Information Retrieval

Zook's vision is to develop software to improve information retrieval and in so doing to
provide total freedom and access to stored information, regardless of the language used
to create or search for the information. It is the company's vision to extend this
capability beyond normal computing boundaries to include text as well as voice
recognition information usage.
Furthermore, the company's vision includes becoming an e-industry leader in designing
communication enhancement' products and services that facilitate e-business, Internet
usage, and electronic communication transactions.
Accurate and timely access to information has always been essential for companies and
individuals to make sound business decisions. One of the problems on the Internet
today is that companies in general have neglected to address the impediments users face
when accessing required information in a multilingual global economy. Additionally,
Internet users are easily disconnected if they make a simple typographical error or
misspell the website names they want to connect with. Zook's vision is to address this
information discontinuity with a solution designed specifically to enhance capability and
functionality while improving user friendliness.
In this rapidly changing information age, businesses have been hindered by the "deadends" prohibiting the flow of accurate and timely information. As the Internet continues
to grow, so does the demand for a more streamlined and time efficient use of the web.
Without using the exact website address format or if the search entry contains foreign
characters or errors, Internet users are not able to search and retrieve the precise
information they are seeking. This is where Zooks comes in.

Zook's Mission
Zook's mission is to enhance e-business communication by developing premium
products and services utilizing Zook's technology. Initially, major goals are to provide
products that enhance the Internet experience. The Internet itself does not drive the
entire world of e-business, but it is a substantial place to start. Ultimately, the company
intends to develop products that enhance non-Internet related e-business transactions,
and through these to set the standard for the next generation of e-business software
technologies.
Specifically in relation to the Internet, Zooks plans to address the difficulties that
international e-business customers currently face. Zook's mission includes:

Making Access to Information Easier (Enterprise Business)

Improve Communication and Data Exchange (Business to Business)

Connect People Worldwide (Business to Consumer)

Help businesses reach worldwide audiences (Business to Consumer, Business to

Business)

Enhance Internet communication by developing premium products and services

Zook's Focus Customer Satisfaction

In e-business today, a loyal customer is one that has had a satisfying experience. Zook
defines satisfaction in this area as having four components: Accuracy, Availability,
Advisory, and Partnership.

Accuracythe focus of Zook's products is to deliver accurate information in a timely

manner.

AvailabilityZook's products are designed to facilitate availability of information to

market sectors that previously would have had difficulty in accessing that information.

AdvisoryThe Companys products deliver content that is advisory in nature. In so

doing, the customer is assured of a quality response to the information they are seeking.

PartnershipZooks remains focused on collaborating with its customers in order to

assure that those customers receive the highest level of service available.

Marketing & Growth Strategies

Zook's strategic growth plan is comprised of three components that will enable the
company to obtain its goal as a leading designer, developer, and marketer of low cost,
high quality intelligent software.

The first component is internal new product development. Zooks will develop software
for its competitive market edge.

The second component is external integration of Zooks products into potential strategic
business partners' browsers, e-mail systems, websites, wireless devices and applications,
global telephone systems and directories, home entertainment devices and database
packages.

The third component is aggressive sales and marketing. Zooks intends to develop a sales
and marketing campaign focused primarily on the U.S. Fortune 1000, as well as the top
1,000 international companies, end users of those companies, and their affiliates.

Competitive Summary
Zook's products are unique in the capabilities they bring to market. There is no direct
competition for the company's products. Zook's products are focused on
the globalization of information distribution and access, while competitor's products are
more niche focused.

Business Model
Zook's business model is comprised of three components, Participate, Connect, and
Utilize.

ParticipateZook's products allow users from any geographic location or verbal

language to participate fully in the global e-business community.

ConnectZook's products facilitate international users' connection to e-business, for

these users will no longer face a language or spelling barrier.

UtilizeZook's products allow any user to effectively utilize e-business by making it userfriendlier. Being able to communicate in your natural language without worrying about
misspelling will greatly enhance users' experience of e-business.

Operations
An in-house staff of individuals with extensive experience in all related industries will
comprise the operational team. These individuals will have, at a minimum, the following
expertise:

Product Developmentfocused on the ability to develop and package software products

and bring those products to market.

Marketingextensive knowledge of merchandising, promotions, advertising, sales,

operations, and planning.

Salesstrong administration and order processing capabilities coupled with day-today

sales management expertise.

Accountingextensive capabilities in cash flow management, budgeting, and managing

receivables in addition to forecasting.

Each of these operational divisions will share a focus on success, achievement, and the
creation and maintenance of value and customer satisfaction.

Management Team
The company's management team consists of three highly skilled individuals who
together founded the company in September 2000. These individuals have extensive
knowledge and expertise in the technology behind Zook's applications. Furthermore,
they share a vision for Zook's future and they excel at keeping the company on track to
achieving that vision.

As the company grows, the three founders intend to bring on an executive team skilled
in the daily operations as well as the strategic and tactical management and oversight of
the organization. The founders intend to then divide their talents to areas best served by
them.

Financial Requirement and Use

The company is seeking pre-IPO equity/debt funding of $1.6 million in order to launch
and promote the company's products and services. The company is projecting net profit
of $944,000 on $3.4 million gross, or approximately 29% of sales, over the course of the
first 12 months of operation.

Summary
Today's e-business landscape is one that is painted with many companies in much
geography worldwide. In this environment, there is no real solution to the language
barriers that exist to totally effective use of e-business.
Zook's vision is to facilitate global e-business by providing applications and tools that
will dissolve the barriers created by the multi-lingual global economy. No company ever
has taken on this challenge and presented a solution that is both affordable and easy to
access and use. This is what differentiates Zook's approach and is what generates the
value that Zooks intends to bring to market.

Confidentiality and Risk Statements

The information, data, and drawings embodied in this business plan are strictly
confidential and are supplied on the understanding that they will be held confidentially
and will not be disclosed to third parties without the prior written consent of Zooks.
This business plan represents management's best current estimate of the potential of the
business. It must be recognized that no business is free of major risks and few business
plans are free of errors of omission or commission.

MARKETING PLAN
Market Overview
In its simplest sense, e-business is the use of technologies to improve and transform key
business processes. Most companies understand this and are on their way in the
evolution from traditional business practices to e-business. They have begun to
technologically enable core processes to strengthen customer service operations,
streamline supply chains, and reach existing and new customers. The accessibility and
broad reach of technology has forever changed customers' expectations regarding
support and response. Customers today expect accurate, round-the-clock service.
Hence, the requirement for a massively scalable, reliable, and secure electronic
foundation that includes reliable and available servers, industry-leading software and
middleware, and worldwide consulting services from experts with industry-specific
knowledgeall supported by a scalable and robust infrastructure.
In a few short years, e-business has gone from concept to undeniable reality. The reason
behind this is that it works for everyone: consumers, businesses, and governments. The
primary values of e-businesscost savings, revenue growth, and customer satisfaction
are proving to be just the tip of the iceberg. Having realized the benefit of
technologically enabling individual business processes, many companies are now
seeking further return on investment by integrating new and existing e-business
applications and technologies. For example, two billion Internet-ready devices like
smart phones, PDAs, and other pervasive computing applications are expected to be in
consumers' hands in the next two years. These devices and applications are prime
candidates to better serve customers and improve efficiency. The key to success is
finding a way to give customers what they want without the expense of traditional
business operations.
Once a business e-business-enables its operations, it can find itself in new terrain, where
all of its competitors and customers are also operating as e-businesses (by 2003, the Net
will generate two billion dollars in sales). At that point, "buy, sell, trade online" does not

apply just to stocks and financial units, but to many transactions in which an enterprise
engages. These e-marketplaces have already proven to be the most fluid and changing
aspect of e-business leading the next generation of the technology landscape.

International E-Business and Internet Growth

The growth of e-business will drive much more than just the use of the Internet. In the
United States, the growth of the Internet is expected to slow down somewhat due to
saturation. At the same time, the outlook for growth internationally is excellent. Once
the rest of the world comes online, the Internet will face infrastructure issues. One of the
qualities that makes the Internet uniqueits unstructured approachis proving to be
one of its greatest challenges.
As the Internet grows to billions of users, its infrastructure will need to be improved
dramatically to make it more scalable and secure. Small business Internet access
projections show that Internet usage will be 54 percent of the population by the end of
2001. A worldwide Internet population forecast by IDC indicates that there will be half a
billion Internet users by 2003. This opens the door to companies like Zooks that have
developed products designed to simplify the Internet's infrastructure, or at least how
that infrastructure is perceived by individual users. It's not the infrastructure that exists
that is the problem, it's the user-friendliness of being able to access and effectively
utilize that infrastructure, and that is where Zooks comes into the picture.
Worldwide Internet revenue estimates indicate that the United States and Western
Europe will lead the way in Internet commerce. The United States currently has almost
60 percent of Internet traffic. This leaves a tremendous amount of growth for
international users.

Market Trends
The number of websites, e-mail users, and size of databases increases daily. Customers
want a user-friendly online experience; however, this is becoming more difficult because
of the sheer number of users. Certain trends have begun to surface that prove the need
for Zook's products. These include:

1. An American Internet user survey found that about 15.9 million Americans using the
Internet during 1997 canceled their Internet service because web surfing and e-mailing
were too difficult.
2. Existing Internet search engines do not tolerate typographical errors that users typically
make such as adding an extra period or omitting a dot or comma in a website address.
3. Online customers are less than satisfied when they find shopping malls bottlenecked
with data and language barriers.
4. Navigating through a complex network of more than 1 billion web pages full of
structured content becomes more frustrating for the Internet user. Since more websites
and pages appear while others change faster than search engines can index them,
Internet users fail to make the right connection as no search engine has indexed more
than 33 percent of them.
5. Misspelled product and company names with less than 100 percent accurate web
addresses lead users to dead ends. This creates frustration for the end user and means a
loss of sales revenue for the company.
6. Current search engines are not everything that they profess to be. They do not address a
user's grammar, spelling, frequency of word use, etc. Search engines are important to
Internet use, but they are intolerant of human errors.

The Zooks Business Model

The purpose of Zook's business model is to explain the overall philosophy of how the
company intends to develop, market, and sell its products. Zook's business model is
comprised of three essential ingredients that, when combined, create a powerful central
theme: Participate, Connect, and Utilize.

Participate Zooks products are designed to enhance users' participation in the global
e-business economy. Prior to Zook's applications, an international user whose first
language was not English started with a disadvantage. Now with Zooks applications, this

user will be able to participate more fully, without having to worry about their English
spelling capabilities.

Connect Zooks products enable users in any location worldwide to connect to

technology (such as the Internet) and take full advantage of search engine capabilities,
without having to worry about spelling, or about the Internet addresses relating to the
information they seek.

Utilize Zooks products allow users to more fully utilize the e-business technologies
such as the Internet. Zook's software enables users to work more effectively, moving into
the background many functions that previously took a great deal of time and effort to
utilize.

Competitive Analysis
There are technological changes taking place in the development of information
retrieval and processing. These changes are quickly altering the way Internet technology
is processed. Zooks is faced primarily with indirect competition from the companies
that offer the information process capability.
Zooks is primarily an Application Services Provider (ASP). The ASP business model is
one where the company hosts their application on their website and offers other
applications, or users, access to that software remotely. In addition to the ASP model,
Zooks products also fit into the Client-Server model, where a remote application makes
calls to a centralized application (in this case the remote application is Zook's browser
plug in, and the centralized application is Zook's ASP software).

Conclusion
Being successful in the highly competitive e-business marketplace today is not about the
creativity of the idea or even the capability and functionality of the technology. What
makes one company successful over another is how effective their technology is at
enabling users and creating value for them. Too many companies have assumed that
just because they have a catchy idea or a useful product in their minds, that the public
will also think so.

Zook's technology is practically assured of success because its focus is communications,

which is the core focus of e-business. By facilitating enhanced communications, Zooks
products will create more efficiency and productivity and will spark a new level of interglobal e-business operations. This success will also be Zook's success.

SALES PLAN
Selling Strategies
The sales strategy that Zooks intends to undertake is a multifaceted approach utilizing
front-end and back-end revenue streams. Front-end revenue streams are those that are
paid directly by the users who will directly utilize Zook's ASP software from the Zooks
website. Back-end revenue streams are those where incremental "value-added" services
are utilized by companies and partners and where Zooks makes some kind of
commission or referral fee from their use. Additional back-end revenue streams include
services that are utilized transparently and visitors to the Zooks website, such as
advertising and click-through revenues.

Front-End Revenue
Front-end revenue streams are comprised of the direct sales of Zooks products.

Back-End Revenue
The following revenue streams comprise back-end incremental revenue that are not
considered to be the primary sources of income for Zooks, but nonetheless will generate
limited income.

Licensing ProgramsStrategic partnerships with leading companies that want to build

Zook's software into their products will create licensing opportunities for the company.

Products and Services Sold to the Zooks User Communitythe Company will feature
specific products and/or services on the company's website that are relevant to the
interests of the Zooks user community. These products will generate additional income
for Zooks while providing niche-targeted incremental value to Zooks users.

Click-Through Incremental RevenueThe Company will allow content focused banner

advertising on its website that brings incremental value to Zooks users. The company
will be remunerated for each "click-through" that a user follows from the Zooks site.

Sponsorships/Co-BrandingThe Company will sponsor specific opportunities, products,

or services that bring incremental value to the Zook users. Additionally, Zooks will cobrand other incremental products and/or services.

Strategic Partners
Zooks values strategic partnerships and sees them as a way to leverage brand identity
while bringing the company's software to large numbers of existing users with minimal
marketing efforts on Zook's behalf. Additionally, Zooks views its strategic partners as all
having value-added technology where Zook's technology, combined with that owned by
the strategic partner, together creates a more powerful value proposition than either
could separately.
Strategic partners will be added as the company continues to grow. Strategic
partnerships that are currently under development include the following companies:
Excite, Lycos, InfoSeek, and Yahoo!

Advertising Plan
Zook's advertising plan is to take heavy advantage of Internet based advertising
campaigns, specifically focused on search engine sites. Additionally, Zooks will take
advantage of traditional advertising media's as well, including newspaper, magazine,
and possibly radio and television depending on projected growth.

Promotions and Public Relations

The public relations strategy has been to create a brand identity for Zooks with the
public and business community.
Launch plans include a Media Tour in the top five "global markets" including China,
Japan, Korea, the Middle East, and non-Latin Europe. This will give Zooks an
opportunity to personally meet with distinguished members of the trade and consumer
press and provide them with one-on-one demonstrations.

Online publicity will increase with the launch announcement, distribution of the free
download, and online interviews of Zook's management team. Press relations will
continue with high-tech print trade publications, editors, online , and press releases,
awards programs, high-tech analysts, media events, radio, TV, web casts, editorial
reviews/calendars, tradeshows, and promotional opportunities.

ORGANIZATION & OPERATIONS

Organization
MANAGEMENT TEAM

Zook's management team has a wide degree of experience in different corporate focuses.
The current team is comprised of the three founders of the company. Their core
strengths are in the engineering and software development areas. Once fully funded,
Zooks intends to hire an experience management team to oversee operations of the
company and to assure financial projections are met.

Operations
PRODUCT DEVELOPMENT

The product development department is responsible for software development and

product packaging. The company's founders will oversee all operations of this
department.
CUSTOMER SERVICE/PRODUCT SUPPORT

The company is committed to superior levels of customer satisfaction. To this end

Zooks intends to build an internal customer service department. This department will
be staffed by knowledgeable people who are also skilled in being effective on the
telephone in interpersonal relationship management.
MATERIALS AND PURCHASING

The responsibility of this department will be the establishment of new sources of supply,
management of the ordering process, procurement, and stocking.

SALES

The sales department is responsible for the achievement of Zooks revenue targets,
management and growth of the distribution channels, and pursuit of corporate strategic
relationships.
MARKETING

The marketing department is responsible for implementation of the marketing plan,

overseeing the development of pricing and price lists, catalogues, and selling sheets.
Additionally, this department handles all research and advertising.
LEGAL & ACCOUNTING

The legal department is responsible for management of Zook's copyrights, trademarks,

and patents, in addition to contract negotiation.
INTELLECTUAL PROPERTY PROTECTION

Zooks has aggressively moved to protect its developed intellectual property rights such
as trademarks, product designs, and proprietary concepts. These rights are protected
through patent application trademark registrations, the maintenance of trade secrets,
the development of trade presentation and, when necessary, appropriate action against
those who are, in the company's opinion, unfairly competing. Several trademarks have
been issued by the United States Department of Commerce. The current registered
trademark and future patent beneficiary is Zooks, Incorporated. Zooks will be filing
additional trademark registrations and patents for their other technologies in China,
Japan, Korea, the Middle East, and Europe.

Financial Reporting
The company's products are currently available through its website. Once this business
plan is funded, the company intends to hire an executive management team along with
several other individuals in compliance with the implementation of the company's
organizational plan. Additional funds will be utilized to cover operations, sales,
marketing, and product development costs for the remainder of 2001. Funds will be
utilized to cover expenses estimated at just over $1.6 million for the first 12 months of
operation.