Indoor Soccer Facility Business Plan1 2

Table of Contents
1.0 Executive Summary.....................................................................................................................1

Chart: Highlights...................................................................................................................................1
1.1 Objectives........................................................................................................................................1
1.2 Mission...............................................................................................................................................2
2.0 Company Summary......................................................................................................................2
2.1 Company Ownership....................................................................................................................2
2.2 Start-up Summary........................................................................................................................2
Chart: Start-up......................................................................................................................................3
Table: Start-up Funding......................................................................................................................3
Table: Start-up.......................................................................................................................................4
2.3 Company Locations and Facilities...........................................................................................4
3.0 Products and Services.................................................................................................................4
4.0 Market Analysis Summary.........................................................................................................5
4.1 Market Segmentation..................................................................................................................5
Table: Market Analysis........................................................................................................................5
Chart: Market Analysis (Pie).............................................................................................................6
5.0 Strategy and Implementation Summary.............................................................................6
5.1 Marketing Strategy.......................................................................................................................6
5.2 Sales Strategy................................................................................................................................7
5.2.1 Sales Forecast............................................................................................................................7
Chart: Sales Monthly...........................................................................................................................8
Chart: Sales by Year............................................................................................................................8
Table: Sales Forecast...........................................................................................................................8
6.0 Management Summary...............................................................................................................9
6.1 Personnel Plan..............................................................................................................................10
Table: Personnel..................................................................................................................................10
7.0 Financial Plan................................................................................................................................11
7.0 Financial Plan................................................................................................................................11
7.1 Break-even Analysis...................................................................................................................11
Chart: Break-even Analysis.............................................................................................................11
Page 1
Table of Contents
Table: Break-even Analysis.............................................................................................................11

7.2 Projected Profit and Loss..........................................................................................................11
Table: Profit and Loss........................................................................................................................11
Chart: Profit Monthly.........................................................................................................................12
Chart: Profit Yearly.............................................................................................................................13
Chart: Gross Margin Monthly.........................................................................................................13
Chart: Gross Margin Yearly.............................................................................................................14
7.3 Projected Cash Flow...................................................................................................................14
Chart: Cash...........................................................................................................................................14
Table: Cash Flow.................................................................................................................................15
7.4 Projected Balance Sheet..........................................................................................................16
7.4 Projected Balance Sheet..........................................................................................................16
Table: Balance Sheet.........................................................................................................................16
7.5 Business Ratios............................................................................................................................17
7.5 Business Ratios............................................................................................................................17
Table: Ratios.........................................................................................................................................17
Table: Sales Forecast...........................................................................................................................1
Table: Personnel....................................................................................................................................2
Table: Personnel....................................................................................................................................2
Table: General Assumptions.............................................................................................................3
Table: General Assumptions.............................................................................................................3
Table: Profit and Loss..........................................................................................................................4
Table: Profit and Loss..........................................................................................................................4
Table: Cash Flow...................................................................................................................................5
Table: Cash Flow...................................................................................................................................5
Table: Balance Sheet...........................................................................................................................7
Table: Balance Sheet...........................................................................................................................7
Page 2
Dribbling Indoor Soccer
1.0 Executive Summary

Dribbling Indoor Soccer is the only indoor soccer facility in the Wingback County area.
The population of Wingback County is 240,000 residents. Dribbling Indoor Soccer has two
professional-style, lighted fields, (73' x 140') featuring Field Turf, for fast-action, fun soccer. No
matter what the weather conditions are, day or night, soccer players will find a safe, clean, and
friendly atmosphere for soccer enjoyment.
Several divisions for youth, men, women, and coed provide all players--from beginners to highly
skilled--the right environment for recreational yet competitive soccer. League play is continuous
year round. All league participants are required to become members of Dribbling Indoor Soccer.
The annual fee is $40. Team registration per session is $700. Each session has 10 games with
championship awards being given to the first place team.
In addition, skills clinics are available for beginning adults and those wishing to polish their skills.
The two fields can also be rented for practices, birthday parties, corporate events, preseason and
post-season team parties, camps, clinics, school grad nights, fund raising tournaments, organized
lacrosse and field hockey leagues and more. A soccer store is on site to provide leading soccer
brands to players, teams, leagues and schools. The facility will also have a small cafe that will
serve drinks, sandwiches, and pastry.
Dribbling Indoor Soccer projects that the center will have more than 1,000 members, 30 adult
teams and 30 youth teams by the end of year one.
Chart: Highlights
Page 1
1.1 Objectives
The objectives for Dribbling Indoor Soccer are the following:
Build facility membership to more than 800.

Register 30 adult and 25 youth teams by the end of first year of operation.
Develop facility potential to be rented for special events.
1.2 Mission
The mission of Dribbling Indoor Soccer is to provide Wingback County residents with a state-of-theart soccer facility that will enable both youth and adults to enjoy the sport of soccer year round.
2.0 Company Summary
Les Klew has been a fixture of the county's soccer community for the past twenty years. Over the
years he has coached hundreds of children. Many of his first players now have children of their
own. Currently, he is the supervisor of soccer officials for Wingback County area. His level of
expertise in soccer has made him an important contributor to the development of the sport in
Wingback County. He has instant credibility with players and coaches.
Like Les, his wife Noh has been an important booster of soccer in Wingback County, especially
women's soccer. Noh has coached numerous girls teams and has served as the chairperson of the
Wingback County Soccer Association.
The opening of Dribbling Indoor Soccer is a natural next step for this couple that has been so
important to the growth and love of soccer in the county.
Both will actively use their contacts to promote the facility to players and coaches.
2.1 Company Ownership
Dribbling Indoor Soccer is owned by Lester (Les) and Naomi (Noh) Klew. The business will
maintain a sole proprietorship status for at least the first two years of operation. The business
projects that the Ouisterfield facility will be so popular that a second indoor operation will be
established in the nearby city of Midfield. At that time the business will reorganize to become
an S Corporation.
2.2 Start-up Summary
The start-up cost of Dribbling Indoor soccer is focused primarily on the field installation and the
setup of the soccer store. The Les and Noh Klew will invest in the business, and, addition,
the Klews will obtain a long-term loan. Details of start-up expenses and funding and shown in the
tables and chart below.
Page 2
Chart: Start-up
Page 3
Table: Start-up Funding
Start-up Funding
Start-up Expenses to Fund
Start-up Assets to Fund
Total Funding Required
$80,000
$80,000
$160,000
Assets
Non-cash Assets from Start-up
Cash Requirements from Start-up
Additional Cash Raised
Cash Balance on Starting Date
Total Assets
$50,000
$30,000
$0
$30,000
$80,000
Liabilities and Capital

Liabilities
Current Borrowing
Long-term Liabilities
Accounts Payable (Outstanding Bills)
Other Current Liabilities (interest-free)
Total Liabilities
$0
$100,000
$0
$0
$100,000
Capital
Planned Investment
Klew, Les and Noh
Other
Additional Investment Requirement
Total Planned Investment
Loss at Start-up (Start-up Expenses)
Total Capital
Total Capital and Liabilities

Total Funding
$60,000
$0
$0
$60,000
($80,000)
($20,000)
$80,000
$160,000
Page 4
Table: Start-up
Start-up
Requirements
Start-up Expenses
Legal
Brochures
Insurance
Rent
Soccer Shop Setup
Field Installation
Cafe
Total Start-up Expenses
$1,000
$1,000
$3,000
$5,000
$10,000
$52,000
$8,000
$80,000
Start-up Assets
Cash Required
Start-up Inventory
Other Current Assets
Long-term Assets
Total Assets
$30,000
$5,000
$5,000
$40,000
$80,000
Total Requirements
$160,000
2.3 Company Locations and Facilities

Dribbling Indoor Soccer is located on West 18th Street in the city of Ouisterfield. The 30,000
square foot facility is a former warehouse that will be converted into a playing facility. The location
is easily accessible to all city residents. It is nearby Southtowne Park with is the largest and most
popular city park. This unique location is perfect. In addition, the facility has ample off-street
parking.
3.0 Products and Services
Dribbling Indoor Soccer is an indoor soccer facility that offers league play, soccer training and a
soccer shop. The facility is also available to be rented out for special events.
The following is the fee schedule:
Annual Facility Membership: $40

Team Registration per Session: $700
Facility Rental Fee: Member $55 - 65/hr, Non-Member $80/hr
Skill Clinic Fees: Range from $80 (per week) for children, to $400 for groups
They are led by soccer skill instructors with "A" Level Coaching Certification. The skill clinics are
geared toward the novice who wants to improve their soccer skills.
The facility also has a soccer shop that sells the very best in soccer gear, indoor and outdoor. The
shop has the best selection of turf shoes available in the city.
Page 5
4.0 Market Analysis Summary

Soccer is a popular sport in Wingback County. Currently there are 6,000 children participating in
the youth soccer leagues, and 3,000 adults participating in the adult league. The number of
players are growing dramatically. There are two factors that are impacting the popularity of
soccer.
The first is the large number of children in the county under the age of 12. There are
approximately 30,000 children in the county under the age of 12. The projection is that the
percentage of children under the age of 12 will continue to grow for the next five years.
The most popular sport with this age group is soccer.
The second factor is the growing number of young people between the ages of 24 - 35 that
are participating in team sports. Participation in coed softball has increased by 20% each
year for the past three years. The demand for fields has led to the county building four new
playing fields this year. Adult outdoor soccer league has grown by 50% over the past two
years. Currently, there are 24 adult league teams participating in the outdoor city soccer
league.
4.1 Market Segmentation

Dribbling Indoor soccer will focus on the following target customers:
Youths, ages 6-14 years of age.

Adults, ages 24-35 years of age.
Table: Market Analysis
Market Analysis
Potential Customers
Youth
Adults
Total
Year 1
Year 2
Year 3
Year 4
Year 5
40,000
30,000
70,000
44,800
33,000
77,800
50,176
36,300
86,476
56,197
39,930
96,127
62,941
43,923
106,864
Growth
12%
10%
11.16%
CAGR
12.00%
10.00%
11.16%
Page 6
Chart: Market Analysis (Pie)
5.0 Strategy and Implementation Summary

Dribbling Indoor Soccer will aggressively pursue membership and team registration by discounting
both the membership fee and the team fee.
Membership Fee: Dribbling Indoor Soccer will offer a 25% discount on membership fees
for the first six months.
Team Fee: The team fee will be reduced by $100 if the team registers before the early
sign-up deadline.
In addition, we will sell the facility rental potential to local schools, churches, and civic
organizations.
5.1 Marketing Strategy
Marketing programs
The marketing strategy for Dribbling will differ throughout the year, depending upon demand for
the facility. During the winter, when the weather is bad, and most leagues play indoors we will
have to do very few marketing or advertising campaigns. During the summer however we must
make sure that the center retains top of mind share with local recreational soccer players, and
parents looking for activities for their children during school holidays.
Marketing programs during the summer will consist of:
Discounts: e.g. rent for one hour, get the second hour free.
Advertise in the sports section of the local paper.
Post fliers at other sports and recreation facilities.
Page 7
Pricing
All league participants are required to become members of Dribbling Indoor Soccer. The annual fee
for individuals is $40. Team registration per season is $700.
Teams can also purchase clinics. A 1/2 day clinic, that can include up to 15 people will cost $400.
Children's clinics/camps will be priced at $80 for five half day sessions.
The fields will be available for rent on an hourly basis to members. Rental of a field will cost $55
per hour during the day and $65 per hour during the evenings and weekends.
5.2 Sales Strategy
Dribbling Indoor Soccer will sell the indoor facility to the current outdoor soccer teams. We will
operate a booth at the city's soccer fields on the weekends for the two months before Dribbling
opens. In addition, we will call the team captains and coaches directly and sell the quality and
convenience of the facility. Dribbling Indoor Soccer will offer membership rates for field rental to
these teams to get them in the facility. Spring is notorious for poor field conditions prior to the
beginning of the soccer season.
During the first two weekends in April, Dribbling Indoor Soccer will offer free indoor soccer clinics
for children and adults.
5.2.1 Sales Forecast
The following is the sales forecast for the next three years. The clinics, cafe, and the soccer
shop will have direct cost of sales. The clinics will be hiring the coaches to lead the clinics. The
soccer shop's direct cost will be the wholesale price of the shop's inventory.
Dribbling Indoor Soccer will make a strong push to expand league play in the summer. The
summer is usually softball and baseball season and only competitive soccer teams play during the
summer months. These competitive teams represent only 10% of young soccer players. The
outdoor adults soccer leagues also don't operate during the summer months, leaving a large
number of recreational soccer players with opportunity to play.
The only slow period for sales will be in November and December. Though league sessions end in
mid-November, December has proven to be a poor month to begin a new league session.
Page 8
Chart: Sales Monthly
Chart: Sales by Year
Page 9
Table: Sales Forecast
Sales Forecast
Year 1
Year 2
Year 3
$42,000
$185,000
$43,000
$38,000
$49,000
$48,000
$405,000
$65,000
$190,000
$55,000
$48,000
$54,000
$54,000
$466,000
$78,000
$210,000
$67,000
$58,000
$59,000
$60,000
$532,000
Year 1
$0
$0
$0
$20,500
$18,500
$12,000
$51,000
Year 2
$0
$0
$0
$21,000
$21,000
$14,000
$56,000
Year 3
$0
$0
$0
$24,000
$23,000
$16,000
$63,000
Sales
Memberships
Leagues
Rentals
Clinics
Soccer Shop
Cafe
Total Sales
Direct Cost of Sales
Memberships
Leagues
Rentals
Clinics
Soccer Shop
Cafe
Subtotal Direct Cost of Sales
6.0 Management Summary

Les and Noh Klew will manage the day-to-day operations of Dribbling Indoor Soccer. Both Les and
Noh are considered very people-oriented and excellent supervisors of staff. They are familiar with
every aspect of the sport and both are certified to serve as officials for indoor soccer games.
Les has been instrumental in the popularity of soccer in Wingback County. He was a
founding member of the Wingback County Soccer Council. At the time there was only a handful of
people interested in sport. Over the next five years of his leadership, the Council acquired a
budget of $200,000, a staff of six and became the major catalyst for the city's new outdoor soccer
facility which will be hosting this year's Region 2 regional competition.
Noh was also an important influence in the development of soccer in Wingback County. Noh served
as the Council's marketing and fundraising coordinator for six years. She increased donations by
15% each year over that period of time. She established the Council's marketing campaign to
increase youth and adult soccer teams in Wingback County.
Page 10
6.1 Personnel Plan

The personnel of Dribbling Indoor Soccer are as follows:
Manager (Klew, Les);

Asst manager (Noh Klew);
Senior staff (2);
Staff (2);
Store staff person (1);
Cafe staff (2).
A janitorial service will be contracted to clean the facility.

Clinic coaches will be hired, short term, as needed and paid out of clinic receipts.
Table: Personnel
Personnel Plan
Manager - Klew, Les
Asst. Manager - Noh Klew
Senior Staff
Staff Members
Soccer Store Staff Person
Cafe Staff
Total People
Total Payroll
Year 1
Year 2
Year 3
$33,600
$33,600
$52,800
$46,800
$19,200
$28,800
7
$36,000
$36,000
$55,000
$48,000
$21,000
$31,000
7
$38,000
$38,000
$57,000
$50,000
$23,000
$34,000
7
$214,800
$227,000
$240,000
Page 11
7.0 Financial Plan

The following is the financial plan for Dribbling Indoor Soccer.
7.1 Break-even Analysis
The monthly break-even as shown below, is based upon forecasted sales, listed earlier in this plan,
and all our anticipated monthly expenses.
Chart: Break-even Analysis
Table: Break-even Analysis
Break-even Analysis
Monthly Revenue Break-even
$32,741
Assumptions:
Average Percent Variable Cost
Estimated Monthly Fixed Cost
13%
$28,618
7.2 Projected Profit and Loss

The following table and charts will highlight projected profit and loss for the next three years.
Page 12
Table: Profit and Loss
Pro Forma Profit and Loss

Year 1
Year 2
Year 3
Sales
Direct Cost of Sales
Other Production Expenses
Total Cost of Sales
$405,000
$51,000
$0
$51,000
$466,000
$56,000
$0
$56,000
$532,000
$63,000
$0
$63,000
Gross Margin
Gross Margin %
$354,000
87.41%
$410,000
87.98%
$469,000
88.16%
Payroll
Sales and Marketing and Other Expenses
Depreciation
Leased Equipment
Utilities
Insurance
Rent
Payroll Taxes
Other
$214,800
$31,600
$6,000
$0
$4,800
$6,000
$48,000
$32,220
$0
$227,000
$33,600
$6,000
$0
$4,800
$6,000
$48,000
$34,050
$0
$240,000
$33,600
$6,000
$0
$4,800
$6,000
$48,000
$36,000
$0
Total Operating Expenses
$343,420
$359,450
$374,400
$10,580
$16,580
$10,000
$174
$50,550
$56,550
$10,000
$12,165
$94,600
$100,600
$10,000
$25,380
$406
0.10%
$28,385
6.09%
$59,220
11.13%
Expenses
Profit Before Interest and Taxes

EBITDA
Interest Expense
Taxes Incurred
Net Profit
Net Profit/Sales
Page 13
Chart: Profit Monthly
Chart: Profit Yearly
Page 14
Chart: Gross Margin Monthly
Chart: Gross Margin Yearly
7.3 Projected Cash Flow

The following table and chart highlight the projected cash flow for three years.
Page 15
Chart: Cash
Table: Cash Flow
Pro Forma Cash Flow

Year 1
Year 2
Year 3
$405,000
$405,000
$466,000
$466,000
$532,000
$532,000
$0
$0
$0
$0
$0
$0
$0
$405,000
$0
$0
$0
$0
$0
$0
$0
$466,000
$0
$0
$0
$0
$0
$0
$0
$532,000
Year 1
Year 2
Year 3
$214,800
$166,660
$381,460
$227,000
$205,604
$432,604
$240,000
$225,798
$465,798
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Cash Received
Cash from Operations
Cash Sales
Subtotal Cash from Operations
Additional Cash Received
Sales Tax, VAT, HST/GST Received
New Current Borrowing
New Other Liabilities (interest-free)
New Long-term Liabilities
Sales of Other Current Assets
Sales of Long-term Assets
New Investment Received
Subtotal Cash Received
Expenditures
Expenditures from Operations
Cash Spending
Bill Payments
Subtotal Spent on Operations
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out
Principal Repayment of Current Borrowing
Other Liabilities Principal Repayment
Long-term Liabilities Principal Repayment
Page 16
Purchase Other Current Assets

Purchase Long-term Assets
Dividends
Subtotal Cash Spent
Net Cash Flow
Cash Balance
$0
$0
$0
$381,460
$0
$0
$0
$432,604
$0
$0
$0
$465,798
$23,540
$53,540
$33,396
$86,937
$66,202
$153,138
Page 17
7.4 Projected Balance Sheet

The following table highlights the projected balance sheet for three years.
Table: Balance Sheet
Pro Forma Balance Sheet

Year 1
Year 2
Year 3
$53,540
$5,225
$5,000
$63,765
$86,937
$5,712
$5,000
$97,649
$153,138
$6,584
$5,000
$164,722
$40,000
$6,000
$34,000
$97,765
$40,000
$12,000
$28,000
$125,649
$40,000
$18,000
$22,000
$186,722
Year 1
Year 2
Year 3
$17,359
$0
$0
$17,359
$16,858
$0
$0
$16,858
$18,711
$0
$0
$18,711
Total Liabilities
$100,000
$117,359
$100,000
$116,858
$100,000
$118,711
Paid-in Capital
Retained Earnings
Earnings
Total Capital
Total Liabilities and Capital
$60,000
($80,000)
$406
($19,594)
$97,765
$60,000
($79,594)
$28,385
$8,791
$125,649
$60,000
($51,209)
$59,220
$68,011
$186,722
Net Worth
($19,594)
$8,791
$68,011
Assets
Current Assets
Cash
Inventory
Total Current Assets
Long-term Assets
Long-term Assets
Accumulated Depreciation
Total Long-term Assets
Total Assets
Liabilities and Capital
Current Liabilities
Accounts Payable
Current Borrowing
Other Current Liabilities
Subtotal Current Liabilities
Page 18
7.5 Business Ratios

Business ratios for the years of this plan are shown below. Industry profile ratios based on the
Standard Industrial Classification (SIC) code 7997, Sport and Recreation Club, are shown for
comparison.
Table: Ratios
Ratio Analysis
Year 1
Year 2
Year 3
Industry Profile
n.a.
15.06%
14.16%
2.76%
Inventory
Total Current Assets
Long-term Assets
Total Assets
5.34%
5.11%
65.22%
34.78%
100.00%
4.55%
3.98%
77.72%
22.28%
100.00%
3.53%
2.68%
88.22%
11.78%
100.00%
4.78%
28.67%
37.98%
62.02%
100.00%
Current Liabilities
Total Liabilities
Net Worth
17.76%
102.29%
120.04%
-20.04%
13.42%
79.59%
93.00%
7.00%
10.02%
53.56%
63.58%
36.42%
16.07%
26.99%
43.06%
56.94%
100.00%
87.41%
87.19%
1.48%
2.61%
100.00%
87.98%
81.62%
1.29%
10.85%
100.00%
88.16%
76.64%
1.13%
17.78%
100.00%
100.00%
73.13%
2.52%
2.03%
3.67
3.37
120.04%
-2.96%
0.59%
5.79
5.45
93.00%
461.27%
32.27%
8.80
8.45
63.58%
124.39%
45.31%
1.43
0.97
54.86%
3.12%
6.92%
Sales Growth
Percent of Total Assets
Percent of Sales
Sales
Gross Margin
Selling, General & Administrative Expenses
Advertising Expenses
Profit Before Interest and Taxes
Main Ratios
Current
Quick
Total Debt to Total Assets
Pre-tax Return on Net Worth
Pre-tax Return on Assets
Additional Ratios
Year 1
Year 2
Year 3
Net Profit Margin

Return on Equity
0.10%
0.00%
6.09%
322.89%
11.13%
87.07%
n.a
n.a
10.77
10.60
27
4.14
10.24
12.17
30
3.71
10.25
12.17
29
2.85
n.a
n.a
n.a
n.a
0.00
0.15
13.29
0.14
1.75
0.16
n.a
n.a
$46,406
1.06
$80,791
5.06
$146,011
9.46
n.a
n.a
0.24
18%
3.37
0.27
13%
5.45
0.35
10%
8.45
n.a
n.a
n.a
Activity Ratios
Inventory Turnover
Accounts Payable Turnover
Payment Days
Total Asset Turnover
Debt Ratios
Debt to Net Worth
Current Liab. to Liab.
Liquidity Ratios
Net Working Capital
Interest Coverage
Additional Ratios
Assets to Sales
Current Debt/Total Assets
Acid Test
Page 19
Sales/Net Worth
Dividend Payout
0.00
0.00
53.01
0.00
7.82
0.00
n.a
n.a
Page 20
Table: Sales Forecast
Sales Forecast
Month
1
Month
2
Month
3
Month
4
Month
5
Month
6
Month
7
Month
8
Month
9
Month
10
Month
11
Month
12
$3,000
$8,000
$3,000
$0
$3,000
$0
$17,000
$6,000
$11,000
$3,000
$3,000
$4,000
$4,000
$31,000
$7,000
$15,000
$3,000
$3,000
$4,000
$5,000
$37,000
$3,000
$19,000
$3,000
$3,000
$4,000
$5,000
$37,000
$3,000
$19,000
$3,000
$3,000
$4,000
$5,000
$37,000
$3,000
$21,000
$4,000
$4,000
$5,000
$5,000
$42,000
$3,000
$21,000
$5,000
$4,000
$4,000
$5,000
$42,000
$3,000
$3,000
$5,000
$4,000
$4,000
$3,000
$22,000
$1,000
$6,000
$2,000
$2,000
$5,000
$1,000
$17,000
$3,000
$21,000
$4,000
$4,000
$4,000
$5,000
$41,000
$3,000
$21,000
$4,000
$4,000
$4,000
$5,000
$41,000
$4,000
$20,000
$4,000
$4,000
$4,000
$5,000
$41,000
Month
1
$0
Month
2
$0
Month
3
$0
Month
4
$0
Month
5
$0
Month
6
$0
Month
7
$0
Month
8
$0
Month
9
$0
Month
10
$0
Month
11
$0
Month
12
$0
Leagues
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Rentals
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Clinics
$1,500
$1,500
$1,500
$1,500
$1,500
$2,000
$2,000
$2,000
$1,000
$2,000
$2,000
$2,000
Soccer Shop
$1,000
$1,500
$1,500
$1,500
$1,500
$2,000
$1,500
$1,500
$2,000
$1,500
$1,500
$1,500
$0
$1,000
$1,250
$1,250
$1,250
$1,250
$1,250
$750
$250
$1,250
$1,250
$1,250
$2,500
$4,000
$4,250
$4,250
$4,250
$5,250
$4,750
$4,250
$3,250
$4,750
$4,750
$4,750
Sales
Memberships
Leagues
Rentals
Clinics
Soccer Shop
Cafe
Total Sales
Direct Cost of
Sales
Memberships
Cafe
Subtotal
Direct Cost of
Sales
0%
0%
0%
0%
0%
0%
Page 21
Table: Personnel
Personnel
Plan
Manager Klew, Les
Asst.
Manager Noh Klew
Senior Staff
Staff
Members
Soccer Store
Staff Person
Cafe Staff
Total People
Total Payroll
0%
Month
1
$2,800
Month
2
$2,800
Month
3
$2,800
Month
4
$2,800
Month
5
$2,800
Month
6
$2,800
Month
7
$2,800
Month
8
$2,800
Month
9
$2,800
Month
10
$2,800
Month
11
$2,800
Month
12
$2,800
0%
$2,800
$2,800
$2,800
$2,800
$2,800
$2,800
$2,800
$2,800
$2,800
$2,800
$2,800
$2,800
0%
0%
$4,400
$3,900
$4,400
$3,900
$4,400
$3,900
$4,400
$3,900
$4,400
$3,900
$4,400
$3,900
$4,400
$3,900
$4,400
$3,900
$4,400
$3,900
$4,400
$3,900
$4,400
$3,900
$4,400
$3,900
0%
$1,600
$1,600
$1,600
$1,600
$1,600
$1,600
$1,600
$1,600
$1,600
$1,600
$1,600
$1,600
0%
$2,400
7
$2,400
7
$2,400
7
$2,400
7
$2,400
7
$2,400
7
$2,400
7
$2,400
7
$2,400
7
$2,400
7
$2,400
7
$2,400
7
$17,900
$17,900
$17,900
$17,900
$17,900
$17,900
$17,900
$17,900
$17,900
$17,900
$17,900
$17,900
Page 22
Table: General Assumptions
General
Assumptions
Plan Month
Current
Interest Rate
Long-term
Interest Rate
Tax Rate
Other
Month
1
1
Month
2
2
Month
3
3
Month
4
4
Month
5
5
Month
6
6
Month
7
7
Month
8
8
Month
9
9
Month
10
10
Month
11
11
Month
12
12
10.00%
10.00%
10.00%
10.00%
10.00%
10.00%
10.00%
10.00%
10.00%
10.00%
10.00%
10.00%
10.00%
10.00%
10.00%
10.00%
10.00%
10.00%
10.00%
10.00%
10.00%
10.00%
10.00%
10.00%
30.00%
30.00%
30.00%
30.00%
30.00%
30.00%
30.00%
30.00%
30.00%
30.00%
30.00%
30.00%
Page 23
Table: Profit and Loss
Pro Forma
Profit and
Loss
Month 1
Sales
Direct Cost
of Sales
Other
Production
Expenses
Total Cost of
Sales
Gross
Margin
Gross
Margin %
Month
3
$37,000
Month
4
$37,000
Month
5
$37,000
Month
6
$42,000
Month
7
$42,000
Month 8
Month 9
$17,000
Month
2
$31,000
$17,000
Month
10
$41,000
Month
11
$41,000
Month
12
$41,000
$22,000
$2,500
$4,000
$4,250
$4,250
$4,250
$5,250
$4,750
$4,250
$3,250
$4,750
$4,750
$4,750
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$2,500
$4,000
$4,250
$4,250
$4,250
$5,250
$4,750
$4,250
$3,250
$4,750
$4,750
$4,750
$14,500
$27,000
$32,750
$32,750
$32,750
$36,750
$37,250
$17,750
$13,750
$36,250
$36,250
$36,250
85.29%
87.10%
88.51%
88.51%
88.51%
87.50%
88.69%
80.68%
80.88%
88.41%
88.41%
88.41%
$17,900
$17,900
$17,900
$800
$2,800
$2,800
$17,900
$17,900
$17,900
$17,900
$17,900
$17,900
$17,900
$17,900
$17,900
$2,800
$2,800
$2,800
$2,800
$2,800
$2,800
$2,800
$2,800
$2,800
$500
Expenses
Payroll
Sales and
Marketing
and Other
Expenses
Depreciation
$500
$500
$500
$500
$500
$500
$500
$500
$500
$500
$500
Leased
Equipment
Utilities
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$400
$400
$400
$400
$400
$400
$400
$400
$400
$400
$400
$400
Insurance
$500
$500
$500
$500
$500
$500
$500
$500
$500
$500
$500
$500
$4,000
$4,000
$4,000
$4,000
$4,000
$4,000
$4,000
$4,000
$4,000
$4,000
$4,000
$4,000
$2,685
$2,685
$2,685
$2,685
$2,685
$2,685
$2,685
$2,685
$2,685
$2,685
$2,685
$2,685
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$26,785
$28,785
$28,785
$28,785
$28,785
$28,785
$28,785
$28,785
$28,785
$28,785
$28,785
$28,785
($12,285)
($1,785)
$3,965
$3,965
$3,965
$7,965
$8,465
($11,035)
($15,035)
$7,465
$7,465
$7,465
($11,785)
($1,285)
$4,465
$4,465
$4,465
$8,465
$8,965
($10,535)
($14,535)
$7,965
$7,965
$7,965
$833
$833
$833
$833
$833
$833
$833
$833
$833
$833
$833
$833
($3,936)
($786)
$939
$939
$939
$2,140
$2,290
($3,561)
($4,761)
$1,990
$1,990
$1,990
Net Profit
($9,183)
($1,833)
$2,192
$2,192
$2,192
$4,992
$5,342
($8,308)
($11,108)
$4,642
$4,642
$4,642
Net
Profit/Sales
-54.02%
-5.91%
5.92%
5.92%
5.92%
11.89%
12.72%
-37.76%
-65.34%
11.32%
11.32%
11.32%
Rent
Payroll
Taxes
Other
Total
Operating
Expenses
Profit Before
Interest and
Taxes
EBITDA
Interest
Expense
Taxes
Incurred
15%
Page 24
Table: Cash Flow
Pro Forma
Cash Flow
Month
1
Month
2
Month
3
Month
4
Month
5
Month
6
Month
7
Month 8
Month 9
Month
10
Month
11
Month
12
$17,000
$31,000
$37,000
$37,000
$37,000
$42,000
$42,000
$22,000
$17,000
$41,000
$41,000
$41,000
$17,000
$31,000
$37,000
$37,000
$37,000
$42,000
$42,000
$22,000
$17,000
$41,000
$41,000
$41,000
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$17,000
$31,000
$37,000
$37,000
$37,000
$42,000
$42,000
$22,000
$17,000
$41,000
$41,000
$41,000
Month
1
Month
2
Month
3
Month
4
Month
5
Month
6
Month
7
Month 8
Month 9
Month
10
Month
11
Month
12
$17,900
$17,900
$17,900
$17,900
$17,900
$17,900
$17,900
$17,900
$17,900
$17,900
$17,900
$17,900
$209
$6,584
$15,378
$16,674
$16,408
$16,518
$19,641
$17,496
$11,266
$8,975
$19,553
$17,958
$18,109
$24,485
$33,278
$34,574
$34,308
$34,418
$37,541
$35,396
$29,166
$26,875
$37,453
$35,858
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Cash
Received
Cash from
Operations
Cash Sales
Subtotal
Cash from
Operations
Additional
Cash
Received
Sales Tax,
VAT,
HST/GST
Received
New Current
Borrowing
New Other
Liabilities
(interest-free)
New Longterm
Liabilities
Sales of
Other
Current
Assets
Sales of
Long-term
Assets
New
Investment
Received
Subtotal
Cash
Received
Expenditures
Expenditures
from
Operations
Cash
Spending
Bill
Payments
Subtotal
Spent on
Operations
Additional
Cash Spent
Sales Tax,
VAT,
HST/GST
Paid Out
Principal
Repayment
of Current
Borrowing
Other
Liabilities
Principal
Repayment
Long-term
Liabilities
Principal
Repayment
Purchase
0.00%
Page 25

Other
Current
Assets
Purchase
Long-term
Assets
Dividends
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Subtotal
Cash Spent
$18,109
$24,485
$33,278
$34,574
$34,308
$34,418
$37,541
$35,396
$29,166
$26,875
$37,453
$35,858
Net Cash
Flow
Cash
Balance
($1,109)
$6,516
$3,722
$2,426
$2,692
$7,582
$4,459
($13,396)
($12,166)
$14,126
$3,547
$5,142
$28,891
$35,406
$39,128
$41,555
$44,247
$51,829
$56,288
$42,892
$30,725
$44,851
$48,398
$53,540
Table: Balance Sheet
Pro Forma
Balance
Sheet
Month
1
Month
2
Month
3
Month
4
Month
5
Month
6
Month
7
Month
8
Month
9
Month
10
Month
11
Month
12
$30,000
$5,000
$5,000
$28,891
$3,500
$5,000
$35,406
$4,400
$5,000
$39,128
$4,675
$5,000
$41,555
$4,675
$5,000
$44,247
$4,675
$5,000
$51,829
$5,775
$5,000
$56,288
$5,225
$5,000
$42,892
$4,675
$5,000
$30,725
$3,575
$5,000
$44,851
$5,225
$5,000
$48,398
$5,225
$5,000
$53,540
$5,225
$5,000
$40,000
$37,391
$44,806
$48,803
$51,230
$53,922
$62,604
$66,513
$52,567
$39,300
$55,076
$58,623
$63,765
$40,000
$40,000
$40,000
$40,000
$40,000
$40,000
$40,000
$40,000
$40,000
$40,000
$40,000
$40,000
$40,000
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
$3,500
$4,000
$4,500
$5,000
$5,500
$6,000
$40,000
$39,500
$39,000
$38,500
$38,000
$37,500
$37,000
$36,500
$36,000
$35,500
$35,000
$34,500
$34,000
$80,000
$76,891
$83,806
$87,303
$89,230
$91,422
$99,604
$103,01
3
$88,567
$74,800
$90,076
$93,123
$97,765
Month
1
Month
2
Month
3
Month
4
Month
5
Month
6
Month
7
Month
8
Month
9
Month
10
Month
11
Month
12
$0
$6,073
$14,822
$16,127
$15,861
$15,861
$19,051
$17,118
$10,979
$8,321
$18,954
$17,359
$17,359
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$6,073
$14,822
$16,127
$15,861
$15,861
$19,051
$17,118
$10,979
$8,321
$18,954
$17,359
$17,359
Long-term
Liabilities
Total
Liabilities
$100,00
0
$100,00
0
$100,00
0
$106,07
3
$100,00
0
$114,82
2
$100,00
0
$116,12
7
$100,00
0
$115,86
1
$100,00
0
$115,86
1
$100,00
0
$119,05
1
$100,00
0
$117,11
8
$100,00
0
$110,97
9
$100,00
0
$108,32
1
$100,00
0
$118,95
4
$100,00
0
$117,35
9
$100,00
0
$117,35
9
Paid-in
Capital
Retained
Earnings
Earnings
$60,000
$60,000
$60,000
$60,000
$60,000
$60,000
$60,000
$60,000
$60,000
$60,000
$60,000
$60,000
$60,000
($80,00
0)
$0
($80,00
0)
($9,183)
($80,00
0)
($11,01
($80,00
0)
($8,824)
($80,00
0)
($6,631)
($80,00
0)
($4,439)
($80,00
0)
$553
($80,00
0)
$5,895
($80,00
0)
($2,413)
($80,00
0)
($13,52
($80,00
0)
($8,878)
($80,00
0)
($4,236)
($80,00
0)
$406
Assets
Current
Assets
Cash
Inventory
Other
Current
Assets
Total
Current
Assets
Long-term
Assets
Long-term
Assets
Accumulat
ed
Depreciatio
n
Total Longterm
Assets
Total
Assets
Starting
Balance
s
Liabilities
and Capital
Current
Liabilities
Accounts
Payable
Current
Borrowing
Other
Current
Liabilities
Subtotal
Current
Liabilities
Page 26
Total
Capital
Total
Liabilities
and Capital
($20,00
0)
$80,000
($29,18
3)
$76,891
6)
($31,01
6)
$83,806
($28,82
4)
$87,303
($26,63
1)
$89,230
($24,43
9)
$91,422
($19,44
7)
$99,604
($14,10
5)
$103,01
3
($22,41
3)
$88,567
1)
($33,52
1)
$74,800
($28,87
8)
$90,076
($24,23
6)
$93,123
($19,59
4)
$97,765
Net Worth
($20,00
0)
($29,18
3)
($31,01
6)
($28,82
3)
($26,63
1)
($24,43
9)
($19,44
7)
($14,10
5)
($22,41
3)
($33,52
0)
($28,87
8)
($24,23
6)
($19,59
4)
Page 27

Indoor Soccer Facility Business Plan1 2

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Table of Contents

1.0 Executive Summary.....................................................................................................................1

Table: Break-even Analysis.............................................................................................................11

Dribbling Indoor Soccer

1.0 Executive Summary

Dribbling Indoor Soccer

Build facility membership to more than 800.

Dribbling Indoor Soccer

Dribbling Indoor Soccer

Table: Start-up Funding

Liabilities and Capital

Total Capital and Liabilities

Dribbling Indoor Soccer

2.3 Company Locations and Facilities

Annual Facility Membership: $40

Dribbling Indoor Soccer

4.0 Market Analysis Summary

4.1 Market Segmentation

Youths, ages 6-14 years of age.

Table: Market Analysis

Dribbling Indoor Soccer

Chart: Market Analysis (Pie)

5.0 Strategy and Implementation Summary

Dribbling Indoor Soccer

Dribbling Indoor Soccer

Chart: Sales Monthly

Chart: Sales by Year

Dribbling Indoor Soccer

Table: Sales Forecast

6.0 Management Summary

Dribbling Indoor Soccer

6.1 Personnel Plan

Manager (Klew, Les);

A janitorial service will be contracted to clean the facility.

Dribbling Indoor Soccer

7.0 Financial Plan

Chart: Break-even Analysis

Table: Break-even Analysis

7.2 Projected Profit and Loss

Dribbling Indoor Soccer

Table: Profit and Loss

Pro Forma Profit and Loss

Total Operating Expenses

Profit Before Interest and Taxes

Dribbling Indoor Soccer

Chart: Profit Monthly

Chart: Profit Yearly

Dribbling Indoor Soccer

Chart: Gross Margin Monthly

Chart: Gross Margin Yearly

7.3 Projected Cash Flow

Dribbling Indoor Soccer

Table: Cash Flow

Pro Forma Cash Flow

Dribbling Indoor Soccer

Purchase Other Current Assets

Dribbling Indoor Soccer

7.4 Projected Balance Sheet

Pro Forma Balance Sheet

Dribbling Indoor Soccer

7.5 Business Ratios

Net Profit Margin

Dribbling Indoor Soccer

Dribbling Indoor Soccer