Edited Project

INTRODUCTION
Supply chain management is the management of network of interconnected businesses involved

in the ultimate provision of goods and services required by the end customer. Supply chain
management spans all movement and storage of raw materials, work-in-process inventory and
finished goods from point-of- origin to point-of-consumption
PROBLEM DEFINATION
The power of having an efficient supply chain is more important now than ever. As
companies strive for competitive advantage, they look to the efficacy of their supply chain
management in order to move ahead of their competition. Inventory management involves
planning and controlling inventory from the raw material stage to the final delivery at the
customer's end (University of Phoenix, 2008). Companies can identify domestic and global best
practices by assessing existing efficient supply chain management strategies. Evaluating
opportunities for improving operations becomes imperative and analyzing ethical issues among
supply chain stakeholders a must. It is important for managers to realize that how they run items
using inventory control logic relates directly to the financial performance of the firm.
One of the most efficient tools in evaluating opportunities for improvement is
benchmarking. Benchmarking, when used properly, can lead to significant increases in supplychain efficiency,
PURPOSE OF THE RESEARCH

A study is to analyze the efficiency in the supply chain process and with other companies in the
electronic goods.
OBJECTIVES
What are the different strategies depending upon the preferences
Who are the suppliers for the particular electronic products
what are the supply chain strategies when it comes to large and small orders
HYPOTHESIS
Null hypothesis (H0): there is no significant difference in the efficiency and strategies
followed by the stores
Alternative hypothesis (H1): there is a significant difference in the efficiency and strategies
followed by the stores
PRIMARY DATA: primary data collected through the questionnaire and personal
interactions
SECONDARY DATA: The secondary data may refer to the information that has been
compiled by a previous party and is available for the present study. Secondary data obtain from
various books and journals
LIMITATIONS OF THE STUDY

No research is complete without admitting the limitations that was faced while conducting a
study which will contribute to present learning. This study too like the others have certain
constrains which has been discussed below.
The study was restricted to Bangalore city only
The study is mainly concentrated on Big Bazar, Croma, Reliance digital
The sample of the size will be limited to time and resources
The information collected will be valid until there is no any technical change or any
innovation
The result is assuming that respondents have given accurate information
STATISTICAL TOOL
T-test
CHAPTER I
INTRODUCTION AND LITERATURE REVIEW
INDUSTRY PROFILE
The word retail refers to the sale of goods and services from individuals or businesses to the end
user. Therefore, big bazaar is the organized sector i.e. organized retailing, in India, refers to
trading activities undertaken by licensed retailers, that is, those who are registered for sales tax,
income tax, etc. These include the publicly traded supermarkets, corporate-backed hypermarkets
and retail chains, and also the privately owned large retail businesses. Big bazaar is a kind of
hypermarket: - Big bazaar is a kind of hypermarket .i.e. hypermarket provides s variety and huge
volume of exclusive merchandise at low margins. The operating cost is comparatively less than
other retail formats
Retailing involves all activities incidental to selling to ultimate consumer for their personnel
family and household use. It does this by organizing their availability on a relatively large scale
and supplying them to a customer on a relatively small scale. Retailer is any person/organization
instrumental in reaching the goods or merchandise or services to the end users. Retailer is a must
and cannot be eliminated. The Indian retailing industry is becoming intensely competitive, as
more and more payers are Vying for the same set of customers. The major retail players are
Pantaloons Retail, Shoppers Stop, Reliance, etc..,
RETAIL INDUSTRY IN INDIA:

CHALLENGES OPPORTUNITIES AND STRATEGIES
Retailing is one of the biggest sectors and it is witnessing revolution in India. The new entrant in
retailing in India signifies the beginning of retail revolution. Indias retail market is expected to
grow tremendously in next few years. According to AT Kearney, The Windows of Opportunity
shows that Retailing in India was at opening stage in 1995 and now it is in peaking stage in 2006.
India's retail market is expected to grow tremendously in next few years. India shows US$330
billion retail market that is expected to grow 10% a year, with modern retailing just beginning.
India ranks first in2005. In fact, in 2005 and 2006,
COMPANY PROFILE
Big Bazaar was launched in September, 2001 with the opening of its first four stores in Calcutta,
Indore, Bangalore and Hyderabad in 22 days. Within a span of ten years, there are now 161 Big
Bazaar stores in 90 cities and towns across India. By September 2012 BIG BAZAAR will have
two more stores in North east namely SILCHAR and JORHAT in Assam.
Big Bazaar was started by Kishore Biyani, the Group CEO and Managing Director of Pantaloons
Retail India. Though Big Bazaar was launched purely as a fashion format including apparel,
cosmetics, accessory and general merchandise, over the years Big Bazaar has included a wide
range of products and service offerings under their retail chain. The current format includes Big
Bazaar, Food Bazaar, Electronic Bazaar and Furniture Bazaar. The inspiration behind this entire
retail format was from Saravana Stores, a local store in T. Nagar, Chennai.
Wednesday Bazaar: Big Bazaar introduced the Wednesday Bazaar concept and promoted it as
Hafte Ka Sabse Sasta Din. It was mainly to draw customers to the stores on Wednesdays, when
least number of customers are observed.
Sabse Sasta Din: With a desire to achieve sales of Rs 26 Crore in a one single day, Big Bazaar
introduced the concept of "Sabse Sasta Din". The idea was to simply create a day in a year that
truly belonged to Big Bazaar.
Maha Bachat: It was started off in 2006 as a single day campaign with attractive promotional
offers across all Big Bazaar stores. It has attractive offers in all its value formats such as Big
Bazaar, Food Bazaar, Electronic Bazaar and Furniture Bazaar - catering to the entire needs of a
consumer.
Great Exchange Offer: On February 12, 2009 Big Bazaar launched "The Great Exchange Offer",
through with the customers can exchange their old goods in for Big Bazaar coupons. Later,
consumers can redeem these coupons for brand new goods across the nation.
1. Performance: It is the primary operating characteristics, which determines-how well the
product or service performs the intended function.
Example: Durability of batteries, fuel economy of cars, BHP of an engine, etc.
CUSTOMER REQUIREMENT UNDER PERFORMANCE OF BIG BAZAAR IS:1) Product Availability: - The basic requirement for a customer to get thing and basic thing of
the store keeper is to make available goods to its customers, without that the client-customer
relation is not possible, and business cant be performed. So, it the primary requirement for Big
Bazaar.
2. Features: These are special features (secondary) which appeal to customers.
Example: Design of seats in a car, look and color of a refrigerator, etc. Customer requirement
under Features of big bazaar is:
1) Display of goods: - The goods and products should be displayed in the proper manner, so that
it will be available to them with minimum effort. So, this is the feature for the Big Bazaar.
2) No of counters: - The counters should be in more numbers so that billing should be easy, and
for regular customers or priority customers there should be other rows, so that it will be done to
them with minimum effort. So, this is the feature for the Big Bazaar.
3. Conformance: Conformance testing or type testing is testing to determine whether a product
or system meets some specified standard that has been developed for efficiency or
interoperability. To aid in this, many test procedures and test setups have been developed, either
by the standards maintainers or external organizations, specifically for testing conformance to
standards Customer requirement under conformance of big bazaar is:
1) Plastic money or smart card system: - There should be plastic money or smart card system
available for the improved quality of service and for up to date service.
4. Reliability: Likelihood of breakdown, repair or expected time of fault-free operation.
Customer requirement under reliability of big bazaar is:1) Hygienic environment: - The products and environment should be hygienic so that the
customer doesnt feel and problem and uncomfortable in doing business and other transactions.
So, this is the reliability for the Big Bazaar.
5. Durability: Durability measures the length of a products life. When the product can be
repaired, estimating durability is more complicated. The item will be used until it is no longer
economical to operate it. This happens when the repair rate and the associated costs increase
significantly. It is not applied at Big Bazaar.
6. Serviceability: Convenience and cost of repair and maintenance and is related to ease in
resolving the customer complains.
Customer requirement under Serviceability of big bazaar is:1) Sales persons should be cooperative and knowledgeable: - The sales persons should have
proper information about the products and services so that they can serve in the best manner, so,
this is the serviceability for the Big Bazaar.
7. Aesthetics: The aesthetic properties of a product contribute to a companys or brands identity.
Faults or defects in a product that diminish its aesthetic properties, even those that do not reduce
or alter other dimensions of quality, are often causing for rejection. Aesthetics refers to how the
product looks feels, sounds, tastes or smells. It is clearly a matter of personal judgment and a
reflection of individual preference.
Customer requirement under Aesthetics of big bazaar is:1) Easy available: - The stores of the Big Bazaar should be easily reachable and at such point of
the city that everyone can reach and do their shopping there, so, this is the Aesthetics for the Big
Bazaar.
2) Parking: - There should be proper parking facility
8. Responsiveness: it Service Quality Dimension refers to the willingness of the company to
help its customers in providing them with a good, quality and fast service. This is also a very
important dimension, because every customer feels more valued if they get the best possible
quality in the service.
Customer requirement under responsiveness of big bazaar is:-
1) Attractive offers and schemes: - There should be time to time schemes and offers available to
the customer so that it will attract customers and help to create demand for product and stores for
whole year. So, this is the responsiveness of the Big Bazaar.
9. REPUTATION: -This is the most important dimension of service quality, and the whole
success depends upon it. Without it, the continuous survival of the business is not possible in
current world.
Customer requirement under reputation of big bazaar is:1) No expiry product: - There should be no expiry product into the store as the good quality
of the product is the main thing which makes a store successful or failure. So, this is the
Reputation of the Big Bazaar.
1. Continuous availability of products: - There should be continuous supply of the good and
product should be there. The store should be always having proper backup for the product. It is
also required for the successful running of the stores. So, it is the one of the technical job in front
of the business.
2. Licensing of the stores: - There is always a big challenge in front of every business in form of
the licensing policies of the business, and grant for its expansion and opening of new stores. So,
it is the one of the technical job in front of the business.
3. Training and up gradation of the employees: - The technical job of Big Bazaar is to focus
on the growth of the employees so that they can be updated with the new products of the market,
and perform their job with full efficiency.
4. Use of technology:- The use of technology is also one of the major job challenge for Big
Bazaar, as in a very small time gap, the technique of the retail shopping is changing. So to work
efficiently, it is required to upgrade and use latest technology.
Reliance digital:
Reliance Digital is an Indian consumer electronics company. Reliance Digital is a subsidiary of
Reliance Retail, which is a wholly owned subsidiary of Reliance Industries. In March 2013, there
were a total of 200 Reliance Digital stores in India.
Retail Philosophy By the people, for the people and of the people retailing involves selling
products and services to consumers for their individual or family use. As the final link between
consumers and manufacturers, retailers are a vital part of the business world. Retailers add value
to products by making it easier for manufactures to sell and consumers to buy.
One of the Pillars of economy - 15 % of GDP Size - us$ 450 bn with a prospective consumer
base of 1.2 BN Changing structure of retail industry to a more organized system Between 2000
to 2010, Indian retail attracted about $1.8 billion in foreign direct investment, representing a very
small 1.5% of total investment flow into India. Expected growth of organized retailing in India
from 4% in 2011 to 25% in 2020, a increase of $250bn no. Of retail outlets/person = 7 Retail
space/person = 2 sq. ft. Retail density = 6%
7th largest market globally Focus on pop display and impulsive buying nature Fdi in retail for
multi- brand (51%) and single brand (up to 100%) Bright future ahead
Croma is an Indian retail chain for consumer electronics and durables. Tata Group Company
Infiniti Retail runs Croma stores in India. Infiniti Retail Ltd is a 100% subsidiary of TATA Sons.
Woolworths, one of the worlds leading retailers, provides technical and strategic sourcing
support
Next Retail India Ltd is a subsidiary of the Videocon Industries Ltd and engages in
retailing consumer electronics in India. It was founded in 2003 and currently has 600 showrooms
across 25 states of India In 2007 it acquired Planet M, a music and entertainment retail chain for
US$36.4 million from Bennett, Coleman & Co.eZone, is the electronics and consumer durables
specialty store from the Future Group, and displays numerous brands, it enables the consumers to
experience electronics through three dedicated zones Liberation, experience and home
Electronic arm of reliance retail ltd. Established in the year 2005 Reliance ResQ, the technical
support arm of Reliance Digital provides an end to end solution and technical support. Till
March, 2012 75 stores have been established in major cities like Mumbai, Delhi, Chennai,
Bangalore etc.
Reliance digital is a unique store concept built around reliance retails core philosophy
customer centricity and a hassle free store experience. Reliance digital is a one stop shop for all
technology solutions in the field of consumer electronics, home appliances, information

technology and telecommunications.
Green Solution ResQ Reconnect room Box over 5,000 products spread across more than 150
brands along with countless solution bundles recommended to meet the diverse customer needs.
Has 35 40 workers on average in each store The objective is to demonstrate and demystify
technology yet showcase how a product can talk to each other reliance one membership card
earn anywhere, spend anywhere Brands available - Apple, Sony, Samsung, Philips, Panasonic
etc.
Store Manager CMO Material Operation HR Visual a Merchandise CRM Operation Sales
Person
It is located in Empress Mall, Nagpur (a primary trading area). No. of footfall is relatively good.
Store is in area of 1800 sq. feet Adjacent store is Reliance Trends helping to improve the
customer attention. The Company offers in-store advertising opportunities to advertisers, in
respect of Reliance Mart, Reliance Super, Reliance Fresh, Reliance Digital and other format
stores of Reliance Retail Limited and its subsidiaries.
Mother hen with branch store chicken
Most revenue generating product for them was LCD/LED TVs. A special area (50 sq. feet) was
allotted for the desired experience of home theatre. Product range was very wide both in terms of
price (from Rs.50 to Rs.1.6 lakh) and variety (from ear phone to 3D LED). Nearly all the brands
were available along with their own products.
Their service center was located near the shop in Berdi .Sales person were well trained in selling
skills along with the product knowledge. It helps the customer in differentiating the products on
all dimension like cost and features. Promotional activities are done by the head office, shops
members are not involved in that.
The product replacement is done by head office as per the daily data feed by the particular
retail. The number of suppliers were 3 to 4.They dont claim to provide the lowest price in the
market but they try to provide good quality on premium price along with services.
According to the HR (Poonam Pal), they are much ahead in sales than their next competitor
Next in Nagpur. Store layout: - Grid type
The post of managers are filled by the head office while the ground sales people are recruited
by the particular retail team from the local area. They were in charge of training the sales person
and performance of the particular retail shop.
The offers and discount sale also handled by the main office of reliance digital.
Reliance Digital has embarked on a campaign named Mission Happiness where the entire
shopping experience for electronic and digital products has undergone a unique transformation.
The first is Technology & Entertainment Experience Zones inside every Reliance Digital store
where customers can see, touch and feel technology from the best brands before actually
deciding to buy.
Reliance resQ a unique service center, offers lifetime support across most of the major brands
and covers both pre & post sales service.
The stores are spread across the state of Maharashtra, Gujarat, Delhi, Karnataka, Tamilnadu, and
Andhra Pradesh. The first reliance digital store was opened on 24th April 2007 in Delhi, Reliance
digital started its Private label products named RECONNECT in 201
CROMA
Croma is founded in 2006. Headquarters in Mumbai, Maharashtra Croma is an Indian retail
chain for consumer electronics and durables. Tata Group Company Infiniti Retail runs Croma
stores in India. Infiniti Retail Ltd is a 100% subsidiary of TATA Sons. Presently, there are a total
of 71 Croma stores in India. The stores are spread across the states of Maharashtra (Mumbai,
Pune, Nashik, Aurangabad), Gujarat (Ahmedabad, Rajkot, Surat, Vadodara), Delhi vat NCR,
Karnataka (Bangalore, Mysore), Punjab (Amritsar, Jalandhar), Chandigarh, Tamil Nadu
(Chennai) and Andhra Pradesh (Hyderabad).
Croma claims to offer 6000 products across 8 categories.
About Croma
Indias first national, large format, specialist retail chain for consumer durable s & electronics
Croma is owned and run by Infiniti Retail Limited Infiniti Retail a 100% subsidiary of Tata
Sons.
Woolworths Ltd, provides technical support and strategic sourcing facilities from its global
network.
The first Croma store was launched in Juhu, Mumbai on October 9, 2006 Croma has over 180
brands and 6000 products Plush stores, floor space between 15,000 to 20,000 sq. Feet 15 Stores
currently located in 5 cities. Croma planning to open 100 stores across India.
About Infiniti Retail Limited

Infiniti Retail Limited is a 100% subsidiary of Tata Sons. The company has launched Croma, a
national chain of mega stores of consumer electronics and durables. Infiniti Retail Ltd., owns and
runs Croma's retail operations in India, while Woolworths provides technical support and
strategic sourcing facilities from its global network. The first Croma store was launched in Juhu,
Mumbai on October 9, 2006. Infiniti Retail Ltd plans to launch stores across India in the coming
months
Widest range of products Choose from 6000 products across eight categories
We help you buy Sound and knowledgeable advice from well-trained advisors to help
you make informed buying decisions.

A name you can trust Croma is promoted by Infiniti Retail Ltd, an initiative of the Tata
group, a brand that stands for trust and reliability globally.

Customer commitment Croma not only gives you a world-class shopping experience, but
also backs it with great after-sales service.

Great deals and offers Croma periodically offers exciting deals on all your favorite
products.
A first of its kind Consumer electronics and durable retail is a fragmented segment and
has been largely catered to by regional players.

Croma is the first of its kind Large-format, specialist and pan-Indian.
Store Design Objectives
Consistent with retailers image and strategy.
Positive influence on customer satisfaction and purchase behavior.
Cost effective & Flexible
STORE FORMAT
Croma Stand Alone Stores 15,000 to 20,000 sq. Ft.
Croma Stores located in Malls 5000 to 10,000sq. Ft.
A Tata enterprise We help you buy existing organization .First national, specialist retail chain:
consumer electronics and durables. Technical and strategic support: Woolworth Promoted by:
Infiniti Retail Ltd (100% subsidiary of Tata Sons) 6,000 products, 180 brands, 8 categories, 50
stores
A Tata enterprise We help you buy EXISTING ORGANISATION About CROMA Specialist
Consumer Electronic and durable Retail Chain Out let 50 out lets Located in India Parent group
Infiniti Retail Ltd. Managing Director Ajit Joshi Founded October 9, 2006 Head quarter Juhu ,
Mumbai Industry Retail website www.cromaretail.com Tag line Help You Buy.
A Tata enterprise help you buy OBJECTIVES Focus: understanding customers need and
meeting them in a delightful manner. By march 2012: aiming 75 more megastores across India.
Market Penetration: Also targeting small cities such as Chandigarh, Amritsar, Jalandhar, Mysore,
and Mangalore. Commitment: Providing unmatched shopping experience.
TATA ENTERPRISE RETAIL SCENARIO IN INDIA help buy Indian Consumer Durable
electronic market is estimated to be around Rs. 80,000 crore. Expected growth of 10-12 % this
year. Consumer Durable and Electronic contributing a decent part to retail industry in India.
Tata enterprise help you buy OUR MAJOR COMPETITORS
a Tata enterprise competition help you buy CROMA is covering 18% in terms of market share
in retail sector of consumer durable and electronic segment. Market share 5% Ezone 13% 37%
18% next Croma Reliance digital 27% others the biggest competitor in this eZONE is capturing
37% of the market. next goes with 27% in the market and is been 2nd biggest challenge to be
look forward by CROMA. RELIANCE DIGITAL capturing 13% in retailing of electronics
segment. OTHERS contributing 5 % to the retail sector.
A TATA ENTERPRISE PRODUCT MIX help you buy Computers & Laptops
Notebooks
Desktops, LCD Monitors
Printers and Office solutions
Storage Media,Webcam
Input Devices
Softwares
Networking devices Home Communication Large Appliances Small Appliances Entertainment

TV Plasma
TV LCD, Home Theatre, Audio System
DVD/VCD, MP3 Players, IPOD Docks, Audio Accessories, PDAs
Mobiles Phones, Mobile Accessories, Fixed Phones, Cordless, Bluetooth
Split Air Conditioner, Window Air Conditioner
Refrigerators, Washing Machines, Dish Washers, Dryers
Kitchen Appliances, Vacuum Cleaners
Personal care etc.
a Tata enterprise our major selling products help you buy Major Products contributing to the
sales of CROMA : Color Televisions Refrigerators Air Conditioners Washing Machine Others :
Kitchen appliances, Gaming Devices, Computers & Laptops, Mobiles & Accessories Etc.
Tata enterprise Brands Associated with Us We help you buy
a Tata enterprise help you buy product strategy
a Tata enterprise product strategy help you buy new arrivals in the nearest croma store around
you very soon
a Tata enterprise help you buy other new arrivals in line croma 3d led television
a Tata enterprise we help you buy other new arrivals in line micromax android based
smartphones: Micromax Android phones is launching in India on 12th November. We would be
the first one to Retail the android phones of Micromax in India. Resulting in increasing our
product width to a good extent.
A TATA ENTERPRISE We help you buy PLACE STRATEGY
A TATA ENTERPRISE Where We Are In India. We help you buy Where We Are In India.?
MUMBAI: Juhu, Daisha, Malad, Santacruz Airport, Vashi CBD Belapur, Bhayandar and
Mulund.
NEW DELHI: New Deepali Chowk, Rohini, Sahibabad, Inrapuram.
BENGALOORU: Koramangla.
PUNE: Hadaspur, Aundh, Pimpri, and Kothrud.
AHMEDABAD: Memnagar and S.G Highway Junction.
SURAT: Ghod Dod Road. AURANGABAD
a Tata enterprise future sites we help you buy NEW PLACE STRATEGY More Tier 1 Cities
and Tier 2 Cities:
Tier 1: Kolkata, Chandigarh, Ahmadabad Tier
2: Lucknow, Dheradhun, Bhopal
Tata enterprise zip centers we help you buy Opening small Croma zip stores basically on the
airports. Area of 3000 sq. suitable enough to give a feel of Cromas product. With an intent to
meet and interact with as many people as they can covering a good market place.
Tata enterprise distribution center we help you buy HUB & SPOKE MODEL: In this model,
the store chain would expand its stores around its distribution centers, from where it could supply
merchandise to its stores. Example: Bhiwandi near Mumbai take care of supply needs of 11
stores in Mumbai and 3 in Pune. More and more of such Hub & Spoke model can help in solving
the problem of distribution and hence expanding the market area.
A TATA ENTERPRISE We help you buy PRICE STRATEGY
A TATA ENTERPRISE EXISTING PRICING we help you buy

o Value pricing
o Promotional pricing Low interest financing Psychological discounting Special
event pricing
o Differentiated Pricing Time pricing
o Bundling
Tata enterprise VALUE PRICING we help you buy Value for your money Best products with
most reasonable pricing. Lowest down payments and easy EMIs. Best discounts and offers.
Warranties and guarantees to your most likings.
Tata enterprise differential pricing we help you buy Time Pricing
Tata enterprise bundling we help you buy Bundling serves to the purpose, both of consumer as
well as the retailer. Consumer gets value for their money as they find a value product absolutely
free, with a product they were buying. Retailer can easily bundle those products which are of
least demand and hence, compensate the profit by extra selling of those products which are in
demand.
Tata enterprise psychological pricing help to buy
Tata enterprise pricing strategy we help you buy festive promotional pricing
Tata enterprise high low pricing help you buy
Tata enterprise reference pricing help you buy it uses customers frame of reference that is
established through previous experience of purchasing the product or high level of information
search.
CHAPTER II
DATA COLLECTION AND METHODOLOG
Research Design
Research means different things to different stores and the intention behind it are to investigate
innumerable data, theories, experiences, concepts and law. The procedural framework within
which the research is conducted is the definition of research methodology. The two broad and
distinct approaches to social research cover the Quantitative and Qualitative methods of enquiry.
The quantitative paradigm on the other hand intends to gain a deeper understanding, knowledge
and insight into a particular situation or phenomenon, by providing answers to questions of
how? rather than what?. Unlike qualitative research which occurs in natural settings,
quantitative research is where hypotheses are established.
Data collection
The data required for understanding will be collected from various stores. In order to conduct the
study digital survey was conducted through questionnaire and e-mail. And those responses are
collected in a spreadsheet and further analysis was done.
The data collection method in this particular research comprises of two forms: namely primary
and secondary data. One needs to be careful while using secondary data as maybe the collected
data may be biased as the collector of that original data might have highlighted only a partial
picture or another aspect may be that data may be quite old and also the data quality could be
unknown.
Primary data
Primary data is generally originated by any researcher to address any specific problem or issue at
hand, where the only drawback is that it can be expensive and time-consuming. The various
ways of gathering primary data is through surveys, focus group and observations.
In this study, the primary data is collected through well-formed questionnaire with the help of a
digital survey. The questionnaire consists of quantitative and qualitative multiple choice
questions and the respondents are asked to choose the one choice which suits them the best
amongst the multiple choices.
Secondary Data
Prerequisite to the collection of primary data is a careful scrutiny of the existing secondary data.
The Data that is collected from existing journals, reports and statistics from private and public
institutions are called Secondary data. For this specific study the collection of secondary data
was done primarily from marketing journals already available on this topic. Secondary data helps
the author to comprehend the perception of Indian consumers on online shopping.
Thus the study carried out has analyzed the primary data with the rationale and validation of the
present secondary data.
Sample technique
Choosing a study sample is an important step in any research project since it is rarely efficient,
practical, or ethical to study whole populations. In this study the sampling strategy used is
convenient sampling. The sample size is 100. A small part of something intended as
representative of the whole, or a subset of a population. In this research simple random sampling
is being used.
Data collection
The data collection would be:
PRIMARY DATA:
Questionnaire
SECONDARY DATA:
Journals, Internet, Company data etc.
Sample design
Retail stores of Bangalore city are included under this research and tell their satisfaction level.
Data source
Both Primary and Secondary source of data would be used .The major type of information is
used from primary data.
CHAPTER IV
DATA ANALYSIS
THE ANALYSIS IS DONE ON THE FOLLOWING BASIS ACCORDING TO THE

QUESTIONNAIRE COLLECTED BY THE VARIOUS STORES:
1.) Which of the following you think that your company needs to do in order to manage its
supply chain better?
A.) CROMA
A sample of 6 employees has been taken and the following is the frequency distribution
of the findings.
Close partnership with customers
close partership with customers

5
4
3
Frequency
2
1
0
Status
1. Improve
2. Start implementing
3. Satisfied already
4. Not appropriate
4 employees believe that improvement should be done to ensure a close partnership with
customers.
17% of the respondent feel CROMA needs to start implementing a partnership with
suppliers
17% of the respondent feel CROMA are satisfied with the partnership with suppliers
JIT SUPPLY
JIT SUPPLY
5
4
3
2
1
0
1. Improve
4. Not appropriate
3 employees believe that JIT supply should be started implemented in the organization.
17% of the respondent feels CROMA needs to improve JIT supply.
33% of the respondents feel that CROMA has already satisfied JIT supply.
E procurement
E Procurement
5
4
3
2
1
0
1. Improve
4. Not appropriate
34% employees believe that E PROCUREMENT should be started implemented in the
organization.
33% employees feel that E procurement has already been satisfied in CROMA.
33% feel that its not appropriate for them.
3PL
3PL
5
4
3
2
1
0
1. Improve
4. Not appropriate
3 employees feel that 3PL is already satisfied in the organization

33% of employees feel it should be improved in the organization.
17% of employees feel it should start implementing in the organizatio
Holding safety stock
HOLDING SAFETY STOCK

5
4
3
2
1
0
1. Improve
4. Not appropriate
5 employees in organization feel that it should be improved.
17% employees feel that it has already satisfiied
B.) Big bazar

5
4
3
2
1
0
1. Improve
4. Not appropriate
17% employees feel that it should be improved in the organization.

83% employees feel that it has already satisfied in the organization.
JIT SUPPLY
JIT SUPPLY
5
4
3
2
1
0
1. Improve
4. Not appropriate
17% of the employees feel that it should be improved
17% of employees feel that it should be started implementing in the org
33% of employees feel that it is satisfied already
33% of employees feel that it is not appropriate in the organization
E procurement
E procurement
5
4
3
2
1
0
1. Improve
4. Not appropriate
60% of employees feel that E procurement has already satisfied in the organization.
40% of employees feel that it is not appropriate for them in the organization.
3PL
3PL
5
4
3
2
1
0
1. Improve
4. Not appropriate.
Two of the respondents feel that 3PL has satisfied already in the organization
Four of the respondents feel its not appropriate.

5
4
3
2
1
0
1. Improve
4. Not appropriate
Two of the respondents feel that they have to start implementing

Two of the respondents feel they have satisfied already
Two of the respondents feel its not appropriate
C.) Reliance digital


5
4
3
2
1
0
1. Improve
4. Not appropriate
One respondent feels that close partnership with customers should be improved.
Two of them feel that it should be started implementing.
Three of them feel that it has satisfied already.
JIT SUPPLY
JIT SUPPLY
5
4
3
2
1
0
1. Improve
4. Not appropriate
Three of the respondents feel that JIT supply should be implemented in the
organization.
Three of the respondents feel that JIT has satisfied already.
E procurement
E procurement
5
4
3
2
1
0
1. Improve
4. Not appropriate
One respondent feels that there is a need to improve e procurement

Three respondents feel that it has started implementing
Two of them feel that it has satisfied already.
3pl
3pl
5
4
3
2
1
0
1. Improve
4. Not appropriate
Two respondents feel that there is a need to improve in 3PL.

Two respondents feel that there is a need to start implementing
Two respondents feel that they have satisfied already.

5
4
3
2
1
0
1. Improve
4. Not appropriate
One respondent feels that there is a need to improve.

Two respondent feels that they should start implement
Two respondents feels that they have satisfied already
One respondent feels that its not appropriate
2.) How successful do you think is your company in managing its supply chain in general?
Chart Title
sf
ul
cc
es
sf
ul
w
ha
So
ot
m
e
Ve
r
Su
Su
cc
es
sf
ul
es
su
cc
es
cc
su
N
ot
su
cc
es
sf
ul
at
sf
ul
al
l
5
4
3
2
1
0
Croma
Big Bazar
Reliance Digital
Two of the respondents of CROMA BIGBAZAR AND RELIANCE DIGITAL feel

that they are somewhat successful in managing their supply chain in general.
Four of the respondents of CROMA BIGBAZAR AND RELIANCE DIGITAL feel
that they are quite successful in managing their supply chain in general.
Two respondents of BIGBAZAR feel that very successful in managing their supply
chain.
3.) Does your company have a separate logistics department?
7
6
5
4
3
2
1
0
Croma
Big Bazar
Reliance Digital
b) No
CROMA BIGBAZAR AND RELIANCE DIGITAL are having a separate logistics

department according to all the six respondents.
4.)Does your company have a clear logistics strategic plan?
7
6
5
4
3
2
1
0
Croma
Big Bazar
Reliance Digital
b) No
CROMA BIGBAZAR AND RELIANCE DIGITAL have a clear logistics plan according
to the six respondents
6.) Does your company have a system to manage its supply chain and to promote the responsible
purchasing?
7
6
5
4
3
2
1
0
Croma
Big Bazar
Reliance Digital
b) No
CROMA BIGBAZAR AND RELIANCE DIGITAL have a system to manage its scm and
promote the responsible purchasing.
7.) Does your company provide formalized training on the procurement policy for your staff?
7
6
5
4
3
2
1
0
Croma
Big Bazar
Reliance Digital
b) No
CROMA BIGBAZAR AND RELIANCE DIGITAL provide formalized training on the

procurement policy for your staff according to the six respondents.
8.) Does your company develop long-term relationships with its suppliers?
7
6
5
4
3
2
1
0
Croma
Big Bazar
Reliance Digital
b) No
CROMA BIGBAZAR AND RELIANCE DIGITAL has long term relationships with
suppliers according to the six respondents.
9.) Intermediaries play an important role in matching
io
n
to
t
uc
pr
od

5)
3)
1)
de
in
fo
rm
at
io
n
al
er
an
w
ith
cu
st
pr
om
ot
re
g
io
n
om
er
5
4
3
2
1
0
Croma
Big Bazar
Reliance Digital
Two respondents of Croma & three respondents of reliance digital feel that
Intermediaries play an important role in matching dealer with customer
Two respondents of big bazar & one respondent of reliance digital feel that
Intermediaries play an important role in manufacturer to product
Two respondents of Croma feel that Intermediaries play an important role in matching
information & promotion.
four respondents of Big bazar & two respondents of reliance digital feel that
Intermediaries play an important role in supply and demand
Two respondents of Croma feel that Intermediaries play an important role in matching in
product to region.
10.) Which of the following is the first SCM industry best practice?
Big Bazar
W
ea
Five respondents of Croma, two respondents of big bazar & three respondents of reliance
digital feel that the first SCM industry best practice should be future oriented
Three respondents of reliance digital, two respondents of big bazar & one respondent of
reliance digital feel that the first SCM industry best practice should be listen to signals of
market demand and plan accordingly
Two respondents of Big Bazar feel that the first SCM industry best practice should be
wean employees off traditional business practices.
3)
Reliance Digital
em
pl
oy
ee
Croma
of
tr
ad
iti
o
1)
na
lb
Be
us
fu
t
in
e
ss
ur
e
pr
or
ac
ie
n
tic
te
es
6
5
4
3
2
1
0
11.) What types of systems are currently in use in your company to support Supply Chain
Management?
A.) Croma
Material Requirements Planning (MRP)
MRP
5
4
3
2
1
0
Custom-made
Standard package
Not in use
Two respondents of Croma feel that custom made MRP types of systems are currently in
use in company to support Supply Chain Management.
Three respondents of Croma feel that standard package MRP types of systems are
currently in use in company to support Supply Chain Management.
Enterprise Resource Planning (ERP)
ERP
5
4
3
2
1
0
Custom-made
Standard package
Not in use
Three respondents of Croma feel that custom made ERP types of systems are currently in
Three respondents of Croma feel that standard package ERP types of systems are
currently in use in company to support Supply Chain Management Systems, Applications
and Products.
SAP
5
4
3
2
1
0
Custom-made
Standard package
Not in use
Three respondents of Croma feel that custom made SAP types of systems are currently in
Three respondents of Croma feel that standard package SAP types of systems are
currently in use in company to support Supply Chain Management
JIT
JIT
5
4
3
2
1
0
Custom-made
Standard package
Not in use
Three respondents of Croma feel that custom made JIT types of systems are currently in
Three respondents of Croma feel that standard package JIT types of systems are currently
in use in company to support Supply Chain Management
E COMMERCE
E COMMERCE
5
4
3
2
1
0
Custom-made
Standard package
Not in use
Two respondents of Croma feel that custom made E-commerce types of systems are
Three respondents of Croma feel that standard package E-commerce types of systems are
E BUSINESS
E BUSINESS
5
4
3
2
1
0
Custom-made
Standard package
Not in use
Three respondents of Croma feel that custom made E-business types of systems are
One respondent of Croma feel that standard package E-business types of systems are
B.) BIGBAZAR
MRP
5
4
3
2
1
0
Custom-made
Standard package
Not in use
Four respondents of Big Bazar feel that custom made MRP types of systems are currently
in use in company to support Supply Chain Management.
Two respondents of Big Bazar feel that standard package MRP types of systems are
ERP
5
4
3
2
1
0
Custom-made
Standard package
Not in use
Three respondents of big bazar feel that custom made ERP types of systems are currently
Two respondents of big bazar feel that standard package ERP types of systems are
and Products
Systems, Applications and Products (SAP)
SAP
5
4
3
2
1
0
Custom-made
Standard package
Not in use
Three respondents of Big bazar feel that custom made SAP types of systems are currently
Three respondents of big bazar feel that standard package SAP types of systems are
JIT
JIT
5
4
3
2
1
0
Custom-made
Standard package
Not in use
Four respondents of big bazar feel that custom made JIT types of systems are currently in
One respondent of big bazar feel that standard package JIT types of systems are currently
in use in company to support Supply Chain Management
E-commerce
E-commerce
5
4
3
2
1
0
Custom-made
Standard package
Not in use
Four respondents of Big bazar feel that custom made E-commerce types of systems are
Two respondents of big bazar feel that standard package E-commerce types of systems
are currently in use in company to support Supply Chain Management
E BUSINESS
E BUSINESS
5
4
3
2
1
0
Custom-made
Standard package
Not in use
Four respondents of Big bazar feel that custom made E-business types of systems are
Two respondent of big bazar feel that standard package E-business types of systems are
A.) RELIANCE DIGITAL.

MRP
5
4
3
2
1
0
Custom-made
Standard package
Not in use
Three respondents of reliance digital feel that custom made MRP types of systems are
Three respondents of reliance digital feel that standard package MRP types of systems are
ERP
5
4.5
4
3.5
3
2.5
2
1.5
1
0.5
0
Custom-made
Standard package
Not in use
Three respondents of reliance digital feel that custom made ERP types of systems are
Three respondents of reliance digital feel that standard package ERP types of systems are
and Products
Systems, Applications and Products (SAP)
SAP
6
5
4
3
2
1
0
Custom-made
Standard package
Not in use
Five respondents of reliance digital feel that custom made SAP types of systems are
One respondent of reliance digital feel that standard package SAP types of systems are
JIT
JIT
6
5
4
3
2
1
0
Custom-made
Standard package
Not in use
One respondent of reliance digital feel that custom made JIT types of systems are
Five respondents of reliance digital feel that standard package JIT types of systems are
E COMMERCE
E COMMERCE
5
4
3
2
1
0
Custom-made
Standard package
Not in use
Four respondents of reliance digital feel that custom made E-commerce types of systems
are currently in use in company to support Supply Chain Management.
Two respondents of reliance digital feel that standard package E-commerce types of
systems are currently in use in company to support Supply Chain Management
E BUSINESS
E BUSINESS
6
5
4
3
2
1
0
Custom-made
Standard package
Not in use
One respondent of reliance digital feel that custom made E-business types of systems are
five respondent of reliance digital feel that standard package E-business types of systems
are currently in use in company to support Supply Chain Management
12.) How much did you actually benefit from using these systems?
A.) CROMA
One respondent from Croma feels that there is no flexibility in the system
One respondent feels that there is little flexibility in the system
Two respondents feel that there is average flexibility in the system
Three respondents feel that there is average flexibility in the system
One respondent feels that there is a little benefit using forecasting.
Three respondents feel that there is average benefit using forecasting in the system.
Two respondents feel that there is a great benefit using forecasting
FORECASTING
5
4
3
2
1
0
Not at all
Little
Average
Greatly
A lot
Dont know
One respondent feels that there is a little benefit using forecasting.

Three respondents feel that there is average benefit using forecasting in the system.
Two respondents feel that there is a great benefit using forecasting
BETTER OPERATION EFFICEINCY

5
4
3
2
1
0
Not at all
Little
Average
Greatly
A lot
Dont know
One respondent feels that operation efficiency is not at all there in the system
One respondent feels that operation efficiency is little beneficial in the system
Two respondents feel that operation efficiency is average beneficial in the system
Three respondents feel that operation efficiency is greatly beneficial in the system
B.) BIGBZAR
FLEXIBILITY
6
5
4
3
2
1
0
Not at all
Little
Average
Greatly
A lot
Dont know
Five respondents feel that there is a great flexibility in the system

One respondent feels that there is a lot of benefit in using the current flexibility in
the system.
Forecasting
5
4
3
2
1
0
Not at all
Little
Average
Greatly
A lot
Dont know
There is a average beneficial forecasting system in the organization

There is a great benefit in the system using the forecasting .
Resource planning
5
4
3
2
1
0
Not at all
Little
Average
Greatly
A lot
Dont know
One respondent feels that it is little beneficial in the system.

Three respondents feel that it is greatly beneficial in the system.
One respondent feels that there is lot of benefit using in the system.
Better operational efficiency

6
5
4
3
2
1
0
Not at all
Little
Average
Greatly
A lot
Dont know
One respondents feel that operation efficiency is average beneficial in the system
Four respondents feel that operation efficiency is greatly beneficial in the system
One respondents feel that operation efficiency is a lot beneficial in the system
C) RELIANCE DIGITAL.
FLEXIBILITY
5
4
3
2
1
0
Not at all
Little
Average
Greatly
A lot
Dont know
Five respondents feel that there is a great flexibility in the system
Forecasting
5
4
3
2
1
0
Not at all
Little
Average
Greatly
A lot
Dont know
Five respondents feel that there is a great flexibility system in the system.
Resource planning
5
4
3
2
1
0
Not at all
Little
Average
Greatly
A lot
Dont know
Two respondents feel that there is a average resource planning in the system.
Two respondents feel that there is a great resource planning in the system.
Better operational efficiency

5
4
3
2
1
0
Not at all
Little
Average
Greatly
A lot
Dont know
Two respondents feel that there is a average better operational efficiency in the system.
Two respondents feel that there is a great operational efficiency in the system.
13.) In what level your company is facing the problems below when using these systems?
A.) CROMA
Insufficient vendor support

5
4
3
2
1
le
m
pr
ob
le
m
us
rio
Se
if
ca
nt
pr
ob
le
m
So
m
e
pr
ob
pr
ob
le
Li
tt
Si
gn
N
o
pr
ob
le
m
at
al
l
le
m
Three respondents feel that there is some problem if insufficient vendor support is there
Three respondents feel that there is a significant problem in insufficient vendor support
Hidden cost
5
4
3
2
1
le
m
pr
ob
le
m
pr
ob
us
nt
Se
rio
if
ca
Si
gn
N
o
So
Li
tt
m
e
pr
ob
le
pr
ob
le
m
al
l
at
le
m
pr
ob
le
m
Two respondents feel that there is a little problem with the hidden cost
Three respondents feel there is some problem with the hidden cost
One respondent feels that there is a serious problem with the hidden cost
Integration with existing system

5
4
3
2
1
le
m
pr
ob
le
m
pr
ob
Se
rio
us
nt
if
ca
Si
gn
So
m
e
pr
ob
le
Li
tt
pr
ob
le
m
al
l
at
le
m
pr
ob
N
o
le
m
One of the respondent feels that there is a little problem with integration with the existing
system
One of the respondent feels that there is some problem with integration with the existing
system
Four of the respondents feel that there is a significant problem with integration with the
existing system
Integration with suppliers system

5
4
3
2
1
le
m
us
Se
rio
if
ca
Si
gn
pr
ob
le
m
nt
pr
ob
pr
ob
m
e
N
o
So
Li
tt
pr
ob
le
le
m
pr
ob
at
al
l
le
m
le
m
Two of the respondents feel that there is a little problem with integration with the
suppliers system
One of the respondent feels that there is some problem with integration with the suppliers
system
Two of the respondents feel that there is significant problem with integration with the
suppliers system
Two of the respondents feel that there is serious problem with integration with the
suppliers system
B.)BIGBAZAR

6
5
4
3
2
1
le
m
pr
ob
le
m
pr
ob
Se
rio
us
nt
if
ca
Si
gn
So
m
e
pr
ob
le
Li
tt
pr
ob
le
m
al
l
at
le
m
pr
ob
N
o
le
m
Five of the respondents feel that there is no problem with the vendor support
One of the respondent feels that there is some problem with the vendor support
Hidden cost
6
5
4
3
2
1
le
m
us
Se
rio
if
ca
Si
gn
pr
ob
le
m
nt
pr
ob
pr
ob
m
e
N
o
So
Li
tt
pr
ob
le
le
m
pr
ob
at
al
l
le
m
le
m
Five of the respondents feel that there is no problem with the hidden cost
One respondent feels that there is a little problem with hidden cost
One respondent feels that there is a significant problem with hidden cost

5
4
3
2
1
le
m
pr
ob
le
m
pr
ob
Se
rio
us
nt
if
ca
Si
gn
So
m
e
pr
ob
le
Li
tt
pr
ob
le
m
al
l
at
le
m
pr
ob
N
o
le
m
Four of the respondents feel that there is no problem in integration with existing system
One of the respondents feel that there is a little problem in integration with existing
system
One of the respondents feel that there is a some problem in integration with existing
system

5
4
3
2
1
le
m
us
Se
rio
if
ca
Si
gn
pr
ob
le
m
nt
pr
ob
pr
ob
m
e
N
o
So
Li
tt
pr
ob
le
le
m
pr
ob
at
al
l
le
m
le
m
Three of the respondents feel that there is no problem in the integration with suppliers
system
Two of the respondents feel that there is a little problem in integration with suppliers
system
C). RELIANCE DIGITAL

5
4
3
2
1
le
m
pr
ob
le
m
pr
ob
Se
rio
us
nt
if
ca
Si
gn
So
m
e
pr
ob
le
Li
tt
pr
ob
le
m
al
l
at
le
m
pr
ob
N
o
le
m
one of the respondents feel that there is no problem in insufficient vendor support
Two of the respondents feel that there is little problem in insufficient vendor support
one of the respondents feel that there is some problem in insufficient vendor support
two of the respondents feel that there is significant problem in insufficient vendor support
Hidden cost
5
4
3
2
1
le
m
us
Se
rio
if
ca
Si
gn
pr
ob
le
m
nt
pr
ob
pr
ob
m
e
N
o
So
Li
tt
pr
ob
le
le
m
pr
ob
at
al
l
le
m
le
m
one of the respondents feel that there is no problem in hidden cost

three of the respondents feel that there is little problem in hidden cost
two of the respondents feel that there is some problem in hidden cost.

5
4
3
2
1
le
m
pr
ob
le
m
pr
ob
Se
rio
us
nt
if
ca
Si
gn
So
m
e
pr
ob
le
Li
tt
pr
ob
le
m
al
l
at
le
m
pr
ob
N
o
le
m
Two of the respondents feel that there is a little problem in integration with the system.
One of the respondents feels that there is some problem in integration with the system
Two of the respondents feel that there is a significant problem in integration with the
system

5
4
3
2
1
le
m
pr
ob
le
m
us
rio
Se
if
ca
nt
pr
ob
le
m
So
m
e
pr
ob
pr
ob
le
Li
tt
Si
gn
N
o
pr
ob
le
m
at
al
l
le
m
Two of the respondents feel that there is no problem in integration with suppliers system.
Two of the respondents feel that there is little problem in integration with suppliers
system
one of the respondents feel that there is some problem in integration with suppliers
system
one of the respondents feel that there is significant problem in integration with suppliers
system
one of the respondents feel that there is serious problem in integration with suppliers
system
14.) How satisfied are you with the current public policy regarding SCM and IT?
Somewhat
Satisfed
Croma
Big Bazar
Quite satisfed
Very satisfed
Reliance Digital
One respondent from croma feels that it is somewhat satisfied.

Three respondents from croma & Two respondents from reliance digital feel that it is
satisfied.
Three respondents from Big bazar, reliance digitals & Two respondents from croma feel
that it is quite satisfied.
Three respondents from Bigbazar & one respondent from reliance digital feel that it is
very satisfied.
15.) How important are the following future measures for supporting your company effort in
SCM and IT?
A.)CROMA
MORE EDUCATION
more edu
5
4
3
2
1
qu
nt
ve
r
ite
im
po
rt
a
nt
im
po
rt
a
nt
rt
a
im
po
so
N
ot
m
ew
ha
at
im
p
al
l
4 employees feel that it is somewhat important have more education like formal
qualification
17% employees feel that it is important have more education like formal qualification
17% employees feel that it is very important have somewhat education like formal
qualification
More funding and financial support
More funding and fnancial support

5
4
3
2
1
nt
ve
r
im
po
rt
a
nt
qu
ite
im
po
rt
a
nt
rt
a
im
po
t
m
ew
ha
so
N
ot
at
im
p
al
l
2 employees feel that it is somewhat important have more funding and financial support.
33% employees feel that it is very important to have more funding and financial support.
17% employees feel that it is quite important to have more funding and financial support.
Improved information provision

5
4
3
2
1
nt
im
po
ve
r
ite
qu
im
po
rt
a
nt
rt
a
nt
rt
a
im
po
t
m
ew
ha
so
N
ot
at
im
p
al
l
3 employees feel that it is very important to be improved in information provision.

33% employees feel that it is quite important to be improved in information provision.
17% employees feel that it is important to be improved in information provision.
Closer cooperation between companies and governments

6
5
4
3
2
1
qu
nt
ve
r
ite
im
po
rt
a
nt
im
po
rt
a
nt
rt
a
im
po
so
N
ot
m
ew
ha
at
im
p
al
l
5 employees feel that it is quite important to keep closer cooperation between companies
and government.
17% employees feel that it is important to keep closer cooperation between companies
and government.
B.) BIGBAZAR
More education, e.g. formal qualification
MORE EDU
5
4
3
2
1
nt
ve
r
im
po
rt
a
nt
qu
ite
im
po
rt
a
nt
im
po
rt
a
t
m
ew
ha
so
N
ot
at
al
l
3 employees feel that it is quite important have more education like formal qualification
33% employees feel that it is very important have more education like formal
qualification
17% employees feel that it is important have somewhat education like formal
qualification

6
5
4
3
2
1
nt
ve
r
im
po
rt
a
nt
qu
ite
im
po
rt
a
nt
im
po
rt
a
t
m
ew
ha
so
N
ot
at
al
l
5 employees feel that it is quite important have more funding and financial support.
17% employees feel that it is very important to have more funding and financial support.

5
4
3
2
1
nt
im
po
y
ve
r
ite
qu
rt
a
nt
im
po
rt
a
nt
im
po
rt
a
t
m
ew
ha
so
N
ot
at
al
l


5
4
3
2
1
nt
ve
r
im
po
rt
a
nt
qu
ite
im
po
rt
a
nt
im
po
rt
a
t
m
ew
ha
so
N
ot
at
al
l
2 employees feel that it is very important to keep closer cooperation between companies
and government.
50% employees feel that it is quite important to keep closer cooperation between
companies and government.
C.)Reliance digital
More education, e.g. formal qualification
More education, e.g. formal qualifcation

5
4
3
2
1
nt
im
po
y
ve
r
ite
qu
rt
a
nt
im
po
rt
a
nt
im
po
rt
a
t
m
ew
ha
so
N
ot
at
al
l
3 employees feel that it is important have more education like formal qualification
33% employees feel that it is quite important have more education like formal
qualification
17% employees feel that it is important have more education like formal qualification

5
4
3
2
1
nt
ve
r
im
po
rt
a
nt
qu
ite
im
po
rt
a
nt
im
po
rt
a
t
m
ew
ha
so
N
ot
at
al
l
3 employees feel that it is very important have more funding and financial support.
33% employees feel that it is very important have more funding and financial support.
17% employees feel that it is somewhat important to have more funding and financial
support.

5
4
3
2
1
nt
im
po
y
ve
r
ite
qu
rt
a
nt
im
po
rt
a
nt
im
po
rt
a
t
m
ew
ha
so
N
ot
at
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l

17% employees feel that it is somewhat important to be improved in information
provision.

5
4
3
2
1
nt
ve
r
im
po
rt
a
nt
qu
ite
im
po
rt
a
nt
im
po
rt
a
t
m
ew
ha
so
N
ot
at
al
l
3 employees feel that it is very important to keep closer cooperation between companies
and government.
33% employees feel that it is important to keep closer cooperation between companies
and government.
17% employees feel that it is quite important to keep closer cooperation between
companies and government.
ALL COMPANIES ADOPTED SAME STRATEGIES? ARE DIFFERENT

STRATEGIES? IS THERE ANY SIGNIFICANT DIFFERENCE BETWEEN ALL
COMPANIES STRATEGIES?
Croma
6
6
1
5
0
5
5
1
5
5
3
5
5
4
4
Big Bazar
6
6
4
6
6
6
6
6
6
4
5
6
6
5
5
Reliance digital
6
6
6
3
4
2
3
4
4
3
3
0
4
2
3
Compare with Croma and Big Bazar

Croma
6
6
1
5
0
5
5
1
5
5
3
5
5
4
4
Total
60
Biz Bazar
6
6
4
6
6
6
6
6
6
4
5
6
6
5
5
83
(xi-mean)2
4
4
9
1
0
1
1
9
1
1
1
1
1
0
0
34
(yi-mean)2
0.22
0.22
2.31
0.22
0.22
0.22
0.22
o.22
0.22
2.31
0.281
0.22
0.22
0.281
0.281
7.663
X1=4
Y1=5.53
Sd12=34 /15
=2.267
Sd22=7.663/15
=0.511
S= 29*2.267+29*0.511
15+15-2
S=1.7437
t=
4-5.53
0.4579
3.341
3.341>2.048 so Reject H0
Conclusion: the strategies adopted by Croma and reliance digital are different .so Hypothesis is rejected.
At 5% LOS the table value is 2.048
Comparing Big Bazar and Reliance digital

Big Bazar
Reliance digital
(xi-mean)2
6
6
4
6
6
6
6
6
6
4
5
6
6
5
5
83
6
6
6
3
4
2
3
4
4
3
3
0
4
2
3
0.22
0.22
2.31
0.22
0.22
0.22
0.22
o.22
0.22
2.31
0.281
0.22
0.22
0.281
0.281
7.663
53
X1=5.53
Y1=3.533
Sd12=7.663 /15
=0.511
Sd22=39.695/15
=2.646
S= 15*0.511+15*02.646
15+15-2
(yi-mean)2
6.086
6.086
6.086
0.305
0.218
2.35
0.284
0.218
0.218
0.284
0.284
12.482
0.218
2.35
0.284
39.695
S=3.269
t=
5.53-3.535
0.858
2.326
2.326>2.048 so Reject H0
Conclusion: at 5% LOS table value is 2.04 .the supply chain strategies adopted by Big Bazar and Reliance
digital are not same.
Croma
6
6
1
5
0
5
5
1
5
5
3
5
5
4
4
Total
X1=4
Y1=3.533
Sd12=34 /15
=2.267
Reliance digital
60
6
6
6
3
4
2
3
4
4
3
3
0
4
2
3
34
(xi-mean)2
4
4
9
1
0
1
1
9
1
1
1
1
1
0
0
39.695
(yi-mean)2
6.086
6.086
6.086
0.305
0.218
2.35
0.284
0.218
0.218
0.284
0.284
12.482
0.218
2.35
0.284
Sd22=39.695/15
=2.646
S= 15*2.267+15*02.646
15+15-2
S=2.63
t=
4-3.535
0.690
0.677
0.677<2.048 so Accept H0
Conclusion: the strategies adopted by Croma and reliance digital are similar so hypothesis is
accepted.
CHAPTER IV
SUMMARY OF FINDINGS
SUMMARY OF FINDINGS:
From the above statistical tools we conclude that the companies are not adopted same strategies
for efficient supply chain.
Reliance digital and big bazar not adopted same strategies to increase the supply chain efficiency.
Croma and Big Bazar not adopted same strategies to increase their supply chain efficiency.
Croma and Reliance digital adopted same strategies to increase their supply chain efficiency.
Findings
There is a significant difference in the efficiency and strategies followed by the Croma
and Big Bazar.
There is a significant difference in the efficiency and strategies followed by the Big Bazar
and Reliance digital.
There is no significant difference in the efficiency and strategies followed by Croma and
Reliance digital.

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INTRODUCTION

Supply chain management is the management of network of interconnected businesses involved

PURPOSE OF THE RESEARCH

LIMITATIONS OF THE STUDY

The study was restricted to Bangalore city only

The study is mainly concentrated on Big Bazar, Croma, Reliance digital

The sample of the size will be limited to time and resources

The result is assuming that respondents have given accurate information

RETAIL INDUSTRY IN INDIA:

Example: Durability of batteries, fuel economy of cars, BHP of an engine, etc.

technology solutions in the field of consumer electronics, home appliances, information

About Infiniti Retail Limited

you make informed buying decisions.

group, a brand that stands for trust and reliability globally.

also backs it with great after-sales service.

has been largely catered to by regional players.

Networking devices Home Communication Large Appliances Small Appliances Entertainment

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DATA COLLECTION AND METHODOLOG

Journals, Internet, Company data etc.

THE ANALYSIS IS DONE ON THE FOLLOWING BASIS ACCORDING TO THE

close partership with customers

3 employees feel that 3PL is already satisfied in the organization

Holding safety stock

HOLDING SAFETY STOCK

Close partnership with customers

17% employees feel that it should be improved in the organization.

Holding safety stock

Holding safety stock

Two of the respondents feel that they have to start implementing

C.) Reliance digital

Close partnership with customers

One respondent feels that there is a need to improve e procurement

Two respondents feel that there is a need to improve in 3PL.

Holding safety stock

Holding safety stock

One respondent feels that there is a need to improve.

Two of the respondents of CROMA BIGBAZAR AND RELIANCE DIGITAL feel

3.) Does your company have a separate logistics department?

CROMA BIGBAZAR AND RELIANCE DIGITAL are having a separate logistics

4.)Does your company have a clear logistics strategic plan?

CROMA BIGBAZAR AND RELIANCE DIGITAL provide formalized training on the

9.) Intermediaries play an important role in matching

Enterprise Resource Planning (ERP)

Enterprise Resource Planning (ERP)

Systems, Applications and Products (SAP)

A.) RELIANCE DIGITAL.

Enterprise Resource Planning (ERP)

Systems, Applications and Products (SAP)

One respondent feels that there is a little benefit using forecasting.

BETTER OPERATION EFFICEINCY

Five respondents feel that there is a great flexibility in the system

There is a average beneficial forecasting system in the organization

One respondent feels that it is little beneficial in the system.

Better operational efficiency

Five respondents feel that there is a great flexibility in the system

Better operational efficiency

Insufficient vendor support

Integration with existing system

Integration with suppliers system

Insufficient vendor support

Integration with existing system

Integration with suppliers system

C). RELIANCE DIGITAL