MKTG 361, 2015

Retail Factoids: Interesting Retail History in 100 Objects.

For the following questions, prepare and answer which can be found within the article or at the
given URL site. that best answers (in your mind) the question.
1. What article of clothing (origins in USA tent production; first crafted in France), trickled up
(from working class to upper class), trickled down as high end designers created their name
products, and today trickles across as a symbol or zeitgeist for the times? Denim
2. The Blue Box is a symbol to represent this retailer. Tiffany's
3. Dayton-Hudson (forerunner of Target) is credited with creating the first ____SuperTarget
store______
4. Chain stores as we know them today, some theorize originated in __Ancient China_________
5. Which modern department store came first:
6. The USAs first department store (still in existence today, showcased every November) is
attributed to: Marble Dry-Goods Palace
7. Engineers were instrumental in retail evolution. Their major contribution not only to retail but
supply chain logistics, thus impacting a myriad of businesses worldwide, largely credited to Otis
and Siemens was the ___Elevator____
8. The earliest documented form of money for currency exchange purposes was/were ___Cowrie
shell___________
9. This invention made self-service possible and centralized checkout.
The Modern Checkout
10. The name Holman Hall at UM is associated with retail history. Holmans connection to
retailing is _the man it's named after was CEO of Jitney-Jungle Stores of America____
11. Starbucks origins it could be theorized and argued are actually a reinvention/reimagining of
this concept generating captive audiences who lingered in the storeand thus exposed them to
impulse purchase behavior.
12. Many argue and most agree conveying messages about your merchandise, shopper/customer
type, image, and services among others has changed. The major change influencing
communication budgets today would be _the introduction of social media__
13. Whether you realize it or not, you have an understanding of the Wheel of Retailing. The
wheel demonstrates how businesses start and track over time. The low margin business entrant
(start of the wheel) to a higher margin and service differentiation strategy business. Which of
these below exemplify the low margin, self-service business on the wheel of retail?
a. Wal-Mart b. Tiffany
c. Macys
d. Dollar Tree
e. (a & d)
14. Approximately ___500___ million plastic straws (one time use) end up in landfills each day.
http://www.loe.org/shows/segments.html?programID=13-P13-00030 HYPERLINK
"http://www.loe.org/shows/segments.html?programID=13-P13-00030&segmentID=6"&
HYPERLINK "http://www.loe.org/shows/segments.html?programID=13-P1300030&segmentID=6"segmentID=6
15. Order the following from earliest (time period) contribution to retailing to current

contribution (21st Century) by placing the number 1 next to the earliest, to 7 the most recent.
_1__ telephone
__2__ cash register
_7__ escalator
__4__ bottle
_3__ coupon
__5__ mannequin
_6__ clothes hanger
16. In looking at the history what information do you think has had the most profound impact
on retailing and why?
The invention of things like the elevator, cash register, escalator, conveyor belt that have a
direct impact of the retailing experience. They are the things that make the shopping
experience easier and more convenient for consumers.

17. What other information in the history of retail in 100 objects do you think will influence how
users/consumers acquire goods and services?
I believe that items like the smartphone and QR code will lead to the retailing experience
becoming more hands off for consumers since there is really no need for them to actually go
to the store to purchase their items now that everything is available online and able to be
shipped.

YOUR NAME ___________Evonda Hollis_____________________________

Also think of ways this information translate into the 21st Century Retail Environmentchapters
1 and 2.