Klaus Wichmand!

Ive been doing community management and social media management in some form or another
since 2007 and in the past I have worked for everything from startups like Roamler and creative
agencies like LAND DesignLab to some of the biggest names in the online games market like
Jagex, Frogster and Blizzard. I have been responsible for everything from market development to
moderation, events, social media strategy and the day-to-day operations of a small team.

Work History
August 2014 Present
Social Media Marketing Consultant (Freelance) London
Working on various personal and minor freelance projects, especially the design and strategy
for e-commerce start up Trust Robots and a small windmill co-op amongst others.

Achievements:
Successfully getting starting funding for a small e-commerce start-up
Designing a flexible and scalable User Experience and Strategy

Responsibilities:

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User experience design as well as ad-hoc graphics design.

January 2014 July 2014

Community Manager, SONY Nordics, contractor London
Six month contractor role to advise on how to adapt the global social media strategy for Sony
PlayStation to the Scandinavian market, I also functioned as a B2B contact for a local contractor.

Achievements:
Danish Video Game Award Best Social Media Campaign
Social Media Campaign for Infamous: Second Son

Responsibilities:

Social Media Channels and Forums, B2B strategy, Event Planning, Social Media
Strategy.

My main focus here at Sony has been to help create a strategy for transitioning the territory from a
forum based community on to other social media channels like Youtube, Instagram, Snap Chat,
Twitter and of course Facebook that is run by a local 3rd party agency after it was decided that
the forums were to be archived, I have also been part of devising social media strategies and
event planning for the release of multiple first-party titles working with the local agency Nordisk
Film.

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March 2012 Oct 2013

ADA and Social Media Marketing Manager, LAND DesignLab Copenhagen
Responsible for the daily management of the office as well as social media campaigns for
clients, layout and the intern(s).

Achievements:
European Design Awards Bronze Medal winner Osti, a brand of cheese cutters.

Responsibilities:
Managing freelancers, interns and copy writers as well as social media strategy
for the agency clients, account management and B2B strategy.

As the art directors assistant I was responsible for the day to day operations of the office, social
media campaign strategies and interfacing with clients. The role included everything from light
design work, strategy and planning, concept development and front end development.

August 2011 March 2012

Country Manager UK, Roamler.com Amsterdam
Great experience that taught me a lot about team management in a fast paced start-up
environment.
Achievements:
Winning the PepsiCo 10 Challeng
Being part of a fast moving team that often exceeded the clients expectations.

Responsibilities:
Community Management, Account Management, Reporting, Strategy, Account
Management, Copy Writing, Content Planning, Team Management, Translations.

At Roamler I was responsible for the building and growing of the UK market and community
leading up to the Apps launch in the UK. I was also involved with PR, writing employee and
company guidelines, brand development, outreach, engagement and content creation. We still
have a close relationship that involves the occasional freelance assignment.

Jan 2011 June 2011

Community Manager, Frogster Online Gaming Berlin
Community Management for two very anticipated online games, Mythos had had a cult following
for years after having been stuck in development hell and TERA was a much talked title from
Korea.
Achievements:
Cleaning up a community that was very toxic before I started.
Hosting a number of very successful events drawing players to the platforms
Being part of the marketing strategy team for TERA and creating the hype that was
needed to sell a AAA title

Responsibilities:
Day-to-day interaction with the community, online marketing strategy, creative
writing, newsletters, customer updates and reporting.

At Frogster I was in responsible of the English community for the game Mythos and TERA working
closely with and being part of the PR and Marketing team, planning and implementing events
and competitions both in game and on a street level, dealing with distribution issues and redesigning the Lore for Mythos.

Oct 2010 Jan 2011

FREELANCING Cambridge
Achievements:
Being part of the community team launching Lego Universe

Responsibilities: Time Management, Social Media Moderation, Community Management, In-Game

Moderation, Forum Moderation, Reporting and Metrics.

Freelance community and moderation work for various clients including LEGO Universe, Smirnoff,
Nokia and others managing social media channels, providing tech support for fellow moderators
and end user data gathering.

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June 2010 October 2010
JAGEX GAMES STUDIO COMMUNITY MANAGER Cambridge
Responsible for the Nordic community, global event planning and community strategy
Achievements:
Designing the biggest in-game/community crossover event in the companys
history at the time
Speak Like a Pirate Day with more than 185000 users
online at the same time.
Designing the biggest community winter event at the time Winter Wolf.

Responsibilities:
Maintaining the nordic community, Strategy and Planning, Managing Social
Media Channels and Forums

Moderating forums, managing and co-ordinating volunteer moderators, event management coordination, ensuring information flow from marketing to the players, building social networks,
blogging and handling sensitive queries regarding billing, technical issues and community safety.

December 2006 September 2009

Paris BLIZZARD ENTERTAINMENT, Customer Service Agent Online (Game Master) Paris
Customer service and moderation as well as customer engagement.
Achievements:
Being part of the Enhanced Customer Care program.
Responsible for the WoW Concerns complaint desk.
Early Social Media and In-Game Events

Responsibilities:
Customer Engagement, Event Management, Customer Service, Trouble Shooting,
Tech Support Apple Macintosh.

Assisting players with issues in the ingame world such as compromised accounts, bugs etc.
Often requiring interpretation of code and maintaining the game worlds stability, dealing with
hackers and so on.

Spring 2003 - Winter 2003

DTP/Layout Citadel Magazine (LAND DesignLab) Copenhagen
Achievements:
Delivering the magazine every month under a deadline and budget that was very tight
Being part of the team that did Citadel Awards

Responsibilities:
Layout, Design, Photography, Marketing and Photo Editing

Layout and Design of the monthly magazine Citadel in accordance with the design identity
created by art director Sten Jauer, along with digital repro, font design and basic network
maintenance.

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2002 Autumn - 2003 Summer,

PHARMA NORD DTP/DESIGN Vejle, Denmark
Achievements:
First Job after Univiersity

Responsibilities:
Layout, Design, Photography, Marketing and Photo Editing

Now
I am currently freelancing as a Social Marketing Manager/Community Manager for various
projects mainly in games, e-commerce and travel. In my most recent role is as a Community
Manager for Sony Computer Entertainment PlayStation, I was responsible for transition the
Nordics towards a more media channel based system along with functioning as the business-tobusiness contact for the local territory 3rd part agency as well as applying my marketing agency
skill set to help devise strategies for various title launches and raise product [playstation]
awareness.

In the past year I have also helped small Swedish games company Arrowhead build a Social
Media strategy and designed and written content for Kilroy Travels internal gamification App as
well as many other smaller projects. I am a firm believer in giving the social media communities
that I build or is part of a personality of its own, shaping and moulding them rather than cutting
and pruning. In the recent years I have:

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Used my public speaking skills to give talks, mini-lectures as well as being the face/
voice of a company when dealing with clients and other businesses.
Helped prepare for international conventions/expos and LANs.
Facilitated Fansite engagement and growth providing companies with new ways to
engage with their target audience.
Recruited and supported volunteer player moderators both in live games and on
forums, moderated live chats, social media and mini-panels as well as interns and other
staff members.

As well as assisted marketing and PR devise strategies based on information from communities
and helped implement these strategies in a live environment.

Skills
I have strong communication and interpersonal skills both written and orally. I also speak my
native Danish, pretty decent Swedish and have a basic understanding of German and French. I
have Experience with PR and marketing both face to face at various conferences and online. I am
comfortable in front of a camera or in this case microphone having been on the radio several
times. My background as a DJ also makes me able to relax in front of large crowds. I have
extensive experience planning, marketing and executing events both big and small, from
concerts with thousands of people to smaller intimate events with just a few dozen guests, online
events that numbered players in the hundreds of thousands (182000 being the largest number of
users Ive funnelled to an event) or just interacting with a few people giving them that special
experience that is a good press/media event.

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A solid background working with most social media like Facebook, Twitter and the data tools that
accompany them including Klout, Topsy, Simply Measured, Lithium Adobe Social etc. to generate
the information needed to make good decisions, plan engagement strategies that engages the
target group in an optimal way.
I also have experience running traditional forums, interacting with a user-base on Reddit as well
as other smaller online venues that provide more specialised services. I believe in converting
negative elements into positive members of a community, people engage via social media
because they want to be associated with a product, it is as much a statement from the user as it is
a way to engage with a company or organisation.

Team managing skills, not just managing users and volunteers, but also taking the lead on my
team making sure that schedules are planned out in a way that provides cover and , even at
unsociable hours. I am a firm believer in leading from the front making sure that my colleagues,
peers, users and superiors know that they can trust me to get the job done, provide inspiration
and a positive attitude, even during crunch.

I am a team player who always leave my ego at the door, I function well on my own and can
manage my workload, skills that I learned as a freelance graphics designer and perfected as a
community manager. Experience formatting online content including HTML5/CSS skills and
proficiency with Photoshop and other adobe products.

I am also a creative copy writer who can transform an otherwise dreary list of babble into a living
breathing story, but also acknowledges that certain things have a format. In that capacity Ive
written press releases, lore, many a blog post, creative stories for communities as well as a host of
press and fan kits, letters both open and closed and assorted ad hoc writing that needs doing
during the day to day management of an office.

Education
DESIGN SEMINARIET HJER STUDENT: 1999 - 2002 Bachelors in graphic design and
communication, I also studied viral marketing and bits of sociology. Regrettably this branch of the
Danish Design School doesnt exist anymore and was closed down due to a lack of students
wanting to live in that particular part of the country. It was VERY far away from everything.

Personally I am an avid martial artist (Historical European Martial Arts), movie buff, foodie and
lover of books and games. I draw and play the drums badly... Very badly.

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mob: +44 (0) 7534 81 5480

mail: wichmand.design@gmail.com
Skype: klaus.wichmand