Advertising is a type of communication whereby people promote or persuade customers to utilize their
services. There are two types of advertisements:
1.
Classified advertisements
2.
Display advertisements
Classified ads will be our subject in this article. Classified ads are called CLASSIFIED ADS because they are
CLASSIFIED into different type of categories depending on their functions.
Classified advertisements
Classified advertisements are advertisements used by the general masses to promote or use services.
They are generally text-based ads where newspaper agencies generally charge on the number of words
used. So, you can very well imagine that there is no place for precise English sentences here and the
only concern is to get things noticed with as minimum words as possible.
Word Limit
Classified ads should be very well covered in a range of around 50 words. Marks will be deducted if the
student jumps the word limit. So exercise caution in this regard.
There are several type of classified ads, which are as follows:
1.
Situation vacant
2.
To-let
3.
4.
5.
Missing persons
6.
1.
2.
3.
Number of vacancies and the post for which advertised should be clearly stated.
4.
5.
6.
Pay scale, perks and also the mode of applying (E-mail, postal, etc)
7.
2. To-Let ads
1.
2.
3.
Rent expected
4.
Give proximity to markets and also indicate whether its sun facing, etc.
5.
EXAMPLE
ACCOMMODATION WANTED
Metals & Minerals Corp. of India needs suitable accommodation on rent to be used as a guesthouse. Should be
located in a posh area with excellent facilities. Uninterrupted water & electricity. Nearby market must. Owners
please contact R. Lal, Executive Manager, PH: 01123333333.
3. Sale/Purchase of Property/Assets
1.
2.
3.
FOR SALE
Mukherjee Nagar, DDA flat, ground floor, two bedrooms, car parking available, park facing, best location,
reasonable price, contact A. B. Singh #9250556655
FOR SALE
Available Maruti 800, LX, year 1999, self-driven, sparingly used, scratch less, a stereo, air-conditioned, beautiful
upholstery, no expenses, contact C. D. Kumar #9350556655
4. Educational institutions
1.
2.
Past record
3.
4.
5.
6.
Scholarship information
7.
8.
EDUCATIONAL INSTITUITION
IIFL announces the commencement of its courses in Japanese, French and German. Duration 3months.
Eligibility senior secondary. Excellent faculty. Computerized training. Incentives for early birds. Send in your
applications by 1st June, 2012 or contact secretary #9350556655
5. Missing person
1.
Brief physical description of the missing like height, complexion and built.
2.
Name, age and any health related issues about the missing person
3.
4.
5.
6.
EXAMPLE
MISSING
GIRL MISSING,Priyanka Khanna, 12 years, 43 tall, fair, slim built, wearing black t-shirt and blue jeans since
2.2.2012 from M. G. Road, Gurgaon. Speaks Hindi and English. Informers will be suitable rewarded. Inform M.
G. Road Police station #98765432
1.
2.
3.
4.
5.