Nandihonda Cdghs

1
NANDI HONDA, Bellary
Introduction
The two wheeler segment has been termed as the most
mature and the cost competitive segment of the automobile
industry with sales of over 4 million vehicles. It is also the
second largest two wheeler market in the world. The reason
being, that a two wheeler is affordable by both high class
and the middle class both in urban and rural areas. It is
also
convenient for short distance traveling within the city.
Over the years the sales figures of the two wheelers has
increased to a very large extent.
The
Indian
two
wheelers
market,
traditionally
dominated by scooter, has continued its recent shift towards

motor cycles, scooteretes and mopeds as urban consumers
aspiring
to posses
the latest
in terms of looks
and
technology, energy , efficient and sleeker looking models have

replaced the stayed ones in the market. In the rural areas,
consumers have come to prefer sturdier bikes to withstand
the bad road conditions.
Veerashaiva College, Bellary.
Todays two wheeler market is extremely competitive in

nature. The marketing
two wheeler
visualize
and
distribution
manufacturing,
by a layman. In
strategies
of the
companies are difficult to
view of this, the manufactures
take into consideration, each
and every aspect
of the
product, its selling process and the after sales service.

BACK GROUND AND INCEPTION OF THE COMPANY
Honda Motor company limited listen is a multinational
corporation.
Engine
manufacturer
and
engineering
corporation head quartered in Japan.

The company
cycles, trucks,
manufacturers automobiles and
motor
scooters, robots, jets and jet engines, ATV,
water craft, electrical generators, marine engines, lawn and

garden equipment, and aeronautical and other
mobile
technologies. Hondas lines of luxury cars are branded acura

in North America and china. More recently they have ventured
into mountain bikes.
Honda is the 5th largest automobile manufacturer in the
world as well as the largest
engine maker
in the world,
producing more than 14 million internal combustion engines

each
year.
Currently
Honda
is
the
second
largest
manufacturer in Japan behind Toyota and ahead of Nissan.
Honda is head quartered in Tokyo, Japan. Their shares

trade on the Tokyo stock exchange and the new york stock
exchange, as well as exchange
yoto,
fukuoka,
London,paris
in Osaka, Nagoya, Sapporo,

and
Switzerland,
American
Honda motor co., is based in Torrance, California, Honda

canda inc. is head quartered in the scarborough district of
Toronto, ontariio, and is building new corporate headquarters
in
Markhan,
Ontario,
schedule
to
relocate
in
2008.
herohonda, a joint venture between Indias Hero.

Group and Honda is the largest
manufacturer of two
wheelers in the world . Honda of Canada Manufacturing is

based in Aliston, Ontario. Honda has also created
joint
ventures around the world. Such as Honda siel cars India

ltd., Hero Honda
automobile
motorcycles India Ltd.,
Company
in China and
Dongfeng
Honda
Honda
Atlas cars
Pakistan.
History of Honda
By 1949, Honda came out the D-type Mr. Honda was
involved in every step of the two stroke D-type dreams design
and manufacture. This was
Hondas first motor cycle. This
was for from simply slotting a motor into a push bike frame.
Honda called his machine. The Dream. Because
his dream
of building a complete, motor cycle had come true. Soichiro

Honda was an engineer and was always looking to produce
better and sophisticated machines.
Honda had another dream and it turned out to be the
146CC.
OHV
four storkes
E-Type dream. A powerful
machine producing 51/2 bhp capable of 50 mph. it had a

steel frome and proper suspension front and rear. By October
1951, the new dream was in production at the rate of 130
units per day. Sales
success
allowed
Honda
to focus
vigorously on two key ingredients : Quality and design.

In 1952, Honda produced the fist CUB F-type a
horsepower, 50 CC two stroke engine that was produced
in huge numbers, you could get one to fit your push bike
or buy the complete red and white Honda Auto Bai less
than a year after its introduction, production was 6500
units per month, at the time it was
70%
of
Japans
powered two wheeler market.

In 1954, a 200 cc scooter, the Juno, was introduced
to capture
some of the
sales from the Vespa
scooter
copies that were being built in Japan. Honda produced

different versions
of the dream and Benly motorcycles
over the next few years incorporating different size engine

(up to 350cc) and other refinements.
In September 1957, Honda introduced their first twin
cylinder motorcycles, the sophisticated 250 cc OHc four
stroke C70 dream. It was the fore runner of Hondas
High performance 125 and 250c twins.
In early 1958, Honda fitted an electric starter to the

250cc dream and named it the c 71 and in 1959, the
latest benly an incredibly sophisticated 125 CC Ohc four
stroke twin, capable of 70 mhp was introduced as the
C92. In July 1958, Honda
introduced
in Japan what
became the worlds most successful motor cycle, the c100

super cub.
By
1959,
Honda
was
the
largest
motorcycle
manufacture in the world, producing 5,00,000 units a

year. This success turned Hondas focus to another dream.
The American dream.
Honda
motor
internationally. They
company
figured
wanted
there was
to
expand
a world wide
market
for light, economical, fun to ride
surveys suggested
motor cycles
Europe and South east Asia while
down playing the united states as potential market. The

reasons : Annual sales
of only 60,000 units
and a
negative motor cycling image.

Honda Management eventually ignored the surveys.
One reason : Hondas model line of 50 cc
models
would not
displacement
Mr.Fujisawa
consumer
models
compete
to 300 cc
directly with the large
preferred by the U.S. market
championed
another reason: The worlds
economy focused on the U.S Acceptance in
the American market
would offer as base for world
acceptance.
Kihachira Kawashim was selected as executive Nice
president and general manager of American Honda Motor
company. Joined by seven employees, he opened a shop
in a small store front office on pico boulevard in Loss
Angeles. Its operating capital : $ 2,50,000. The date,
June 4, 1959. The Market sought : consumers wanting
small light, easy to handle and maintain two wheeled

vehicles.
American Hondas first model line included the C
100
super cub, CB92 super
touring 150, CA71
sport
dream touring
125,
CA95 Benly
250, CE71 Dream
touring 250, CE71 Dram sport 2050, and C76 dream

touring 300.
From the beginning Mr. Honda
company
to racing, racking
Dedicated his
up over 100 major
motor
cycles championships round the world.

What was learned from building high performance
racing machines later led to the development of ground
breaking production motorcycles.
By this time, they controlled 65% of the Japanese
motor cycle market. But America still presented a
challenge
fighting
the poor image of motorcycling
to
replace that negative image with a new positive image

that would allow creating a new motor cycle market.
The new image was presented in a new way with
general interest magazine advertising.
The Goal: Acquaint the nation with Honda products,

present motor cycle as socially
acceptable vehicles, and
introduce the concept of motorcycling. Honda and fun in

the minds of Millions who never previously considered
the subject.
The strategy worked, opening the door to
motor
cycling freedom for millions of Americans. Hondas small,

affordable, easy-to-ride and easy-to live with
machines
provided transportation and excitement.
COMPANY
PROFILE
10
COMPANY PROFILE
Honda Motor cycles and scooters India Pvt. Ltd.,
Honda is the worlds largest manufacturer of 2 wheelers.
Its
symbol,
the
wings,
represents
the
companys
unwavering dedication in achieving goals that are unique

and above all, conforming to international norms. These
wings
are now in India
as Honda
motor cycle and
scooter India Pvt.Ltd., (HMSI) a wholly owned subsidiary

of Honda motor company ltd., Japan. These wings are
here to initiate a change
and make a difference in the
Indian 2 wheeler industry. Hondas dream for India is to

not only manufacture 2 wheelers of global quality, but
also meet
and exceed
the expectations
of Indian
customers with outstanding after sales support.
10
11
Official Name
Honda
motor cycle and scooter
India Pvt. Ltd.,

Established
20th August 1999
Place
Manesla, District Gurgaon,

Haryana , India
Investment
Rs. 300 crores
Representative
Mr.Shinji Aoyama,
President and CEO
Factory location
Manesar, District Gurgaon,

Haryana , India
Production
10,00,000 units per year
capacity
11
12
12
13
THEORETICAL
BACKDROP
13
14
Theoretical backdrop
Management : Management is an ART of getting things
done through
others
this
definition is given by Mary
parker Follet.
According to henry Fayal To Manage is to forecast
and plan to organize, to command to co-ordinate and to
control.
According to masie and douglass : Management is
the
process
by which a co-operative group
directs
actions of other towards common goals.
Nature of Management
1.
Goal Oriented :
Management is a purposeful activity. It coordinates
the efforts of workers
organization. The
measured
by extent
to achieve the goals
success
to which
of the
of management is
the organizational
14
15
goals
are
achieved.
organizational goals
properly
It is
imperative
must be
that
the
well defined and
understood by the managers
at various
levels.
2.
Economic resource :
Management
is one of the
factors
of production
together with land, labour and capital. It is the most

critical input in the success of any organized activity.
It is the
other
force which
resources
assembles
namely
labour,
and integrates
Capital
and
materials.
3.
distinct process:
Management is a distinct process consisting of
such
functions as planning, organizing staffing,
directing and controlling. The process of management

involves
decision making and putting of decisions
into practice.
15
16
4.
Integrative Force:
The essence of management is integration of human
and other resources to achieve the desired objectives.
Managers
apply
knowledge,
experience
and
management principles for getting the results from

the workers by the use of non human resources.
Managers also seek to harmonies the individuals
goals with the organizational goals for the smooth
working of the organisation.
5.
A science and a art :

Management
has an organized body of knowledge
consisting of well defined concepts, principles and

techniques so it is related as science. The application
of these concepts, principles and techniques requires
specialized knowledge and skills on the part of the
manager. Since the skills acquired by a manager
are his personal
possession management is viewed
as an art.
16
17
6.
System of authority :
Management as a team of managers represents a
system of authority , a
control. Managers are
hierarchy of command and

different levels
possess
varying degrees of authority. Generally as we move

down in the managerial
hierarachy, the degrees of
authority gets gradually reduced. Authority enables

the managers to perform their functions effectively.
7.
Multi disciplinary subject :

Management has grown as a field of study taking
the help of so many other
disciplines
such as
Engineering. Anthropology, sociology and psychology.

Much of the management literature is the result of
the association of these disciplines.
8.
Universal application :
Management is Universal in character. The principles
and techniques of management are equally applicable
in
the
field
of
business,
education,
military,
governing and hospital . The Principles are working
17
18
guidelines which are flexible and capable of adaption

to every organization where the efforts of human
beings are to be coordinated.
Management process
Contro
lling
Directing
1.
Planning
Organising
Planning
It means determining the objectives of the unit
or activity. It also involves deciding in advance as to
what is to be done, how and when. The process of
planning consists of formulation of policies, drawing
programmes etc, Planning increses economy and
efficiency by proper utilization of resources.
2.
Organizing
18
19
It refers
carried
to identification
of activities
out grouping of similar
activities
to
be
and
creation of departments. Organization also leads to

creation of authority and responsibility relationships
throughout the enterprise.
3.
Staffing
It involves manpower planning , employment of
personnel and their training, appraisal remuneration
etc.,
4.
Directing
It is a process
of guiding
the sub ordinates
towards achieving the organizational goals advising.

Coaching and counseling are the
functions of
directing. Supervision, motivation, leadership and

communication are the elements of directing.
19
20
Sub functions of directing

i.
Communication
ii.
Leadership
iii.
Supervision
5.
Controlling
It refers to comparing the actual performance
with the plans or standards. Corrective steps are
taken when the actual performance is not upto the
mark.
Levels of Management
1.
1.
Top level Management
2.
Middle level Management
3.
Lower level Management
TOP LEVEL MANAGEMENT
20
21
Top management of a company consists of the board

of
directors
and the
chief executive
or the
managing director.
Functions performed by the top level management

i.
Top management lays down the objectives of the

enterprise.
ii.
It prepares
strategic plans and policies for the
enterprise.
iii.
It appoints the executives for the middle level.
iv.
It co-ordinates the activities of different

departments
v.
It builds and maintains relations with the outside

public
2.
MIDDLE LEVEL MANAGEMENT

Middle level management consists of heads of
functional Departments. The middle level managers
include branch
managers
superintendents and
heads of various section, various functions of middle

management.
21
22
i.
To run the details of the organization, leaving the top

managers as free as possible of their responsibilities.
ii.
To cooperate in making a smoothly functioning

organisation.
iii.
To achieve the coordination between the different

parts of the organization.
vi.
To build
a team spirit
where
all are
working to
provide a product or service wanted by the society.

3.
LOWER LEVEL MANAGEMENT

This level includes supervisors, foreman, functions
of lower level management.
I.
To plan And organize the activities of the group.
ii.
To provide training to the workers.
iii.
To supervise and guide the sub-ordinate
iv.
To communicate workers
problems to the higher
level management.
22
23
SWOT
ANALYSIS
23
24
SWOT ANALYSIS
Honda has much strength to their name, they also
suffer from some
weakness
major
weakness. The primary
of Honda is often times one of their
major
strength as well. Honda divests much of its resources in

exploring new methods
to enhance
their
products.
However they often conduct research and innovation in

fields that have no practical application until along into
the future.
For eg:
industry
Their fuel efficiency

leader
in the fuel
research, Honda was the

efficiency from 1985
to
present investor guide .

Honda divested more of their resources to other
high
end upgrades such as competing within the SUV
Market, they might have made much more profits. Thus

finding the balance between future research and current
profits is one of the major weakness with Honda.
24
25
Another one of its weakness is that Honda relies

on its Entry first, organize later.
Its corporate
strategy appears
to be
enter
established markets with their innovative products and

develop on infrastructure and organization after they
observe low the market reacts.
The author finds
strength than
that Honda has many
weakness, which is partly
more
based on the
companys outlook . Honda goal has been to make high

efficiency at a low cost.
Honda was gained advantage over its competitors.
STRENGTHS
A reputation for producing
high quality products
from cars to motorcycles to lawn movers.

The Largest
manufacturer of motorcycles in the
world.
Won many awards for initial quality and customer
satisfaction.
Automobiles are liable and generally fuel efficient .
25
26
Research has afforded

innovative
them
competitiveness
in
products. The cutting edge asimo robot
and a successful motor sports programs provide

innovations that are passed to consumers as well as
press recognition.
Won the moto GP manufacturers title and came in
second in the F1 constructors championship. While
these race and motorcycles are much different than
production vehicles.
The lessons learned on the
track transfer to better performance and engineering

of future consumer vehicles.
They were a pioneer in engineering low emissions
internal combustion and hybrid technology.
The Only other manufacturer
outside of Mitsubishi
to branch out into many other
areas
outside
of
automobiles.
WEAKNESS
Products are fairly bland and inoffensive in terms of
styling.
26
27
Prices are higher
for non luxury vehicles
than
comparable modes by other manufacturers.

Not having a strong offering in a truck line.
Vehicles also
have
a reputation for being
under
powdered or pokey econo boxes.

THREATS
*
As far as new low emissions vehicles, they need to
put something on the marketing soon to recapture their

image as the green leader. The new hybrid accord looks
to fill that gap on paper. However even higher performance
than
the
regular
accord,
the
hybrid
is
well
just
uninspiring. Yes is quicker and gets better mileage and

has more power, but it looks the same, a car your parents
would drive.
The Expansion into china and India will provide
increased sales and spread the image of Honda.
However caution should be taken. If Honda can put an
affordable transportation in the hands of the masses
then great, but if instead of affordable they opt for
27
28
cheap, then the two largest concentrations of people

on the planet will know Honda as crap.
Regaining
the lead of low emissions is a risky
proposition. If Honda goes fuel cell and every one else

goes electric, then just rolled
craps. But to be the
leader, they need to put something out to be recognized.

Even though the accord hybrid has better performance,
it still looks the same to the guy on the street.
Honda discusses threats off the companys long term
success.
Honda one of the most lucrative and best managed
companies in the world.
Marketing
Nandi Honda has very famous all over India because
it has various types of features.
1.
COLOUR :
The Nandi Honda
company
always
produce or
manufacture best type of colours in order to attract

the customers.
2.
MILEAGE :
28
29
Mileage is one of the feature of Nandi Honda because

it gives more mileage than compared other.
3.
DESIGN :
Nandi Honda is giving various and wide variety of
designs because Nandi Honda wanted the customers
to take their products.
29
30
MANAGEMENT AND
HUMAN RESOURCE
ASPECTS OF THE
COMPANY
30
31
MANAGEMENT ASPECTS OF THE COMPANY

Nandi Honda
The Nandi Honda the company has been started at
Bellary in 17th September 2004 near Sudha Cross and it
is maintaining by two directors. Mr. U.Baid Ahmad and
his mother Mrs. Ismat Hunissa.
Planning
The company have DMS which will be using for the
customer for services to report the employees.
The company has prepared
a plan so that the
employees should work according to that plan. So that

their
will be less chances
of disputes with the sub
ordinates. So that they can work in a better manner. The

heard of the organization is service.
For the
widening
run along run of the company. They are
the organization structure by opening new
branches in Hospet, siruguppa, Sandur etc., in order to

extend their organization.
31
32
In Bellary also
they are making
another
branch
because to help the customers for easy service. Nandi

Honda is
providing easy service for the customers. So
that it will be very helpful to the customers.
32
33
ORGANIZATION CHART
CEO /MD/OWNER
SALES
MANAGER
SERVICE
MANAGER
SPARES
MANAGER
NISAR AHMED
SALES
EXECUTIVE
AMIR
SUPERVISOR
AZMATH
EXECUTIVE
(SPARES)
Technician
M.D.
SERVICE
MANAGER
SERVICE
ADVISOR -2
SUPERVISOR -5
TECHNICIANS -12
RECEPTIONIST -1
WORK BOYS -20
HELPERS -12
33
34
STAFFING
There are 80 people in the organization

60 member are in service
20 members are in other work.
The employees
who are
working in Nandi Honda in
Bellary are providing with TA,DA, provident fund. Honda

is giving a free education to the employees children i.e.
in Nandi school.
Directly and indirectly they are
employees
helping
and to the employees children
both to the
by giving
education.
The company
provides
bonus too. Nandi Honda gives
Bonus to the employees at the time of festivals period like

Deepavali or Ramzan or in the month of September every
year.
CONTROLLING
34
35
The Preventive measure that the company takes is

that, the company has made on insurance policy on the
name of the employees before in advance. So, in order to
overcome any accidents or incidents in the organization.
SKILL
Training
Groups
of 80 to 130
liberty. Training
floor as well
employees
workers
will train at east
consists of working on the production
as spending time in the classroom, where

will
learn
about Hondas
culture and
philosophy.
Trainees
are
assigned
to departments based on
need and hire date, then are taught a variety of jobs in

the
department. For example, employees in the paint
department are trained
on all the jobs
within that
operation.
35
36
The first group of 40 trainees who arrived at east

liberty in early
potential
include
January consists of team
leaders,
supervisors and trainers. Future groups will

mostly plant floor staff
. In 2011, personnel
completed 6,743 hrs of training. A shift completed 1944

hrs. B Shift completed 1899 hrs and C shift completed
2039 hrs. volunteers completed 798 Hrs and college
interns completed 71 hrs.
The following
were major
activities and topics
covered in training.
The Department trained one new battalion chief and
one new apprentice last year.
Three new college interns were trained.
Six Firefighters continued their emergency
technical
training. This also
medical
includes EMT-D
training.
Corte Madera fire officers completed 230 and 231
wild land courses.
36
37
All corte Madera paramedics completed the protocol

update class for 2011 presented by our medical
director.
The departments paramedics attended monthly run
reviews
held at
Kaiser
and Marin General
Hospitals.
Corte Madera Fire Department personnel continued
our
mandated
fire service related
training with
Larkspur and Kentfield fire departments, to address

the multi company training requirement. Additional
training
included confined space rescue, SCBA
confidence course, EMT, re-certification training ,

aerial ladder operations, MERA
training,
vehicle
extrication
communications
training
and
fire
protection training.
COMPANYS MISSION AND VISION

Nandi Honda has also some mission and vision.
VISION
37
38
There
first and the foremost
satisfy the customer
vision is that is to
by maintaining with friendly
relations and giving them a best possible one.

The second comes is that is to expand the service
so they wanted to give the best service to the customers.
MISSION :
There
mission is that
is to drag the 50% of the
customers. Still they wanted to extract the customers.
Their main draw back is that there production level

is low. So they have said that they surely increase their
production.
In Nandi Honda
the
main strength
is that
the
brand. People will come to this company because of their

brand.
The company
faculties. So that
do not have
proper
infrastructure
the employees are facing
many
38
39
difficulties and employees are not interested in doing the

work. So that it will be a very great loss to the company.
Weakness is that they need more infrastructure

faculties.
In Nandi Honda staffing is not proper . They should

maintain a proper and good staffing. So that it will be
very helpful
for the company to maintain friendly
relations with the employee in the company.
39
40
CONCLUSION
40
41
CONCLUSION
I can conclude that Nandi Honda is the one of the

best company as it has many advantages, Nandi Hondas
companies bikes are too good.
Nandi Honda is maintaining good relations with the

public, customers as well as with the sub-ordinates.
Nandi Honda has a good culture. The main thing is

that they help to the employees by giving education to the
employees children. I can say that is the best one. At last
I can say that Nandi Hondas managing aspects is also
good because weekly they are conducting meetings each
head is to take meetings.
Like sales
increase
manager
keeps
meeting regarding the
of sales or to improve sales. Spare parts
manager is to guide to his sub-ordinates and the service
41
42
manager is to keep meetings regarding the service to the

customer.
BIBLIOGRAPHY
1.
Management :
Prof T.N. Chabra

Prof. ASHWATHAPPA
2.
Web sites
www.google.com
www.Honda.com
www.wikipedia.com
42

Nandihonda Cdghs

Diunggah oleh

Informasi Dokumen

Judul Asli

Hak Cipta

Format Tersedia

Bagikan dokumen Ini

Bagikan atau Tanam Dokumen

Opsi Berbagi

Apakah menurut Anda dokumen ini bermanfaat?

Apakah konten ini tidak pantas?

Hak Cipta:

Format Tersedia

Nandihonda Cdghs

Diunggah oleh

Hak Cipta:

Format Tersedia

1

NANDI HONDA, Bellary

convenient for short distance traveling within the city.

dominated by scooter, has continued its recent shift towards

technology, energy , efficient and sleeker looking models have

Veerashaiva College, Bellary.

NANDI HONDA, Bellary

Todays two wheeler market is extremely competitive in

companies are difficult to

view of this, the manufactures

take into consideration, each

and every aspect

product, its selling process and the after sales service.

corporation head quartered in Japan.

manufacturers automobiles and

scooters, robots, jets and jet engines, ATV,

water craft, electrical generators, marine engines, lawn and

technologies. Hondas lines of luxury cars are branded acura

producing more than 14 million internal combustion engines

manufacturer in Japan behind Toyota and ahead of Nissan.

Veerashaiva College, Bellary.

NANDI HONDA, Bellary

Honda is head quartered in Tokyo, Japan. Their shares

in Osaka, Nagoya, Sapporo,

Honda motor co., is based in Torrance, California, Honda

herohonda, a joint venture between Indias Hero.

wheelers in the world . Honda of Canada Manufacturing is

ventures around the world. Such as Honda siel cars India

motorcycles India Ltd.,

Hondas first motor cycle. This

Veerashaiva College, Bellary.

NANDI HONDA, Bellary

of building a complete, motor cycle had come true. Soichiro

E-Type dream. A powerful

machine producing 51/2 bhp capable of 50 mph. it had a

vigorously on two key ingredients : Quality and design.

powered two wheeler market.

sales from the Vespa

copies that were being built in Japan. Honda produced

of the dream and Benly motorcycles

Veerashaiva College, Bellary.

NANDI HONDA, Bellary

over the next few years incorporating different size engine

In early 1958, Honda fitted an electric starter to the

became the worlds most successful motor cycle, the c100

manufacture in the world, producing 5,00,000 units a

Veerashaiva College, Bellary.

NANDI HONDA, Bellary

for light, economical, fun to ride

Europe and South east Asia while

down playing the united states as potential market. The

of only 60,000 units

negative motor cycling image.

directly with the large

preferred by the U.S. market

another reason: The worlds

economy focused on the U.S Acceptance in

the American market

would offer as base for world

Veerashaiva College, Bellary.

NANDI HONDA, Bellary

small light, easy to handle and maintain two wheeled

super cub, CB92 super