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From Branding, the journey, to Bonding, the destination

SOCIAL MEDIA & CONTENT SERVICES

We see a story

everywhere
And all that we see is

JUST STORY

From Branding (the Journey) to Bonding (the destination)

FROM THE CHIEF INSPIRATIONAL STORYTELLERS DESK

Though stories have always been used by ad agencies to build brands of products and companies,
most of us have never realized it. Now storytelling is being used by masses to build personal and
business brands on social and other online media. Welcome to the world of storytelling.

WHY STORYTELLING
Business is all about building relationships and by staying back in the memory, stories help in connecting people and strengthening relationships. Storytelling is the middle path and balances the
self-interest with the audience/social interest.
Storytelling is no less than the "Brahmastra" in terms of its power to inspire action, connect emotionally and build reputation.

WHY DIGITAL STORYTELLING?

Storytelling is about connecting with people and helping people to see, what you see. The good
news is that "Digital and Social Media" have democratized storytelling. Now you dont need to be
a Milkha Singh (to have a lm made on you) or you dont need to be a Mahatma Gandhi or Barack
Obama (for someone to write your biography). Thanks to digital and social media, everyone can
share their story with the world at nominal costs.
In simple words, digital storytelling is telling your story on digital platforms in words, pictures,
sounds or a mix of any of these.

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WHY INSPIRATIONAL STORYTELLING?

Fundamentally what inspires us is success, passion, victory against odds, helping an underdog
and other positive personality traits which are not common in our society. I always tell my
audience, When you share inspiring success stories, you get a great brand as a gift from the
Universe. You must have genuine intent to inspire your audience and the reputation follows like
a shadow.

A FINAL WORD
Our team fell in love with storytelling as we realized the immense power of stories to inspire
people, energize action, connect emotionally, build reputation and entertain us at the same time.
Happy Narrating

DR AMIT NAGPAL

Chief Inspirational Storyteller

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"You inspire someone,

Someone inspires you.
You bring out the best in someone,
Someone brings out the best in you.

What else is life for? "

FROM BRANDING TO BONDING-THE ALS STORY

THE BEGINNINGS
ALS began as a social media marketing rm in 2011. The focus area was online branding and storytelling was our preferred tool for branding, be it personal branding or business branding.
Yet we never knew our stories would make people laugh and cry. And one ne day we began to
realize the immense power of stories to inspire people, energize action, connect emotionally,
build reputation and entertain us at the same time. In simple words, we never knew that we will
fall in love with storytelling.
Stories are full of depth and meaning. Story delivers information, connects people on an emotional level and builds community. We love storytelling because storytelling integrates:

Self interest with others interest

Education with entertainment

Emotions with logic

Electronic, print and other mass media (Transmedia storytelling)

Young generation with the old (Transgenerational)

Online with oine brand

Social media with mass media

Personal with business brand

And most important of all, stories humanize our mechanical world.

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FROM BRANDING TO BONDING

Unconsciously we had begun to develop deeper connection with our customers through our
stories. We realized that due to social media, too many people had started building their brands
but were actually irritating their audience rather than building reputation. So you must be wondering what actually builds our brand? Here are the answers we have discovered:

What rather builds a brand is mindful content, passionate engagement and soulful
collaboration.

What builds a brand is perception enhancement over a period of time, sharing our
achievements as inspiring stories.

What builds a brand is our actions and consolidating our successes at one place.

THE JOURNEY CONTINUES

And we decided to do the hand-holding of our clients from Branding (the journey) to Bonding
(the destination).
And we have been bonding with our clients and helping them bond with their clients happily
thereafter.

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Every life has a story.

Every story must be

brought to life...

OUR SERVICES
ALS oers learning and content services in all areas of brand storytelling including training, consulting, coaching, content marketing and related services. We also oer content development/ghost writing of books and e-books.
We inspire our customers to share their success stories with the world and also provide content
creation and promotion services.

STORYTELLING PACKAGES
Welcome to the world of digital and transmedia storytelling. Make huge savings on money, by
going for our package deals. We oer several digital storytelling packages, in which we create a
story for multiple platforms including blog story, PPT story, visual story, video story and so on. We
can also create a customize package to match your exact needs.
Communicate the same message across multiple platforms and build your credibility by consistent branding.

SOCIAL MEDIA BRANDING

(Content Creation + Social Media Management)
Give it. Shut it. Forget it. Outsource your social media branding needs to us and leave it to us to
nurture and build your brand. We will create content and your social media proles and post
exciting content with consistent frequency and timings.
We create content in the story format or with story touch and also manage your social media sites
including LinkedIn, Twitter, Facebook, Google +, Blog and Pinterest.
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CASE STUDY STORYTELLING

We can help you create case study stories of your clients. The case study is the best way to
demonstrate your expertise and explain your business process in B2B markets. Visuals and infographics can also be added to the case study to increase its appeal.
The customer testimonials are incorporated in the case study itself, making it all the more
powerful tool.

ANIMATED VIDEO STORYTELLING

Videos are the most powerful branding tool because of their audio visual impact. SMEs can also
make simple and basic videos to convey their message.
Simple videos can be made by mixing images and video clips, along with background music. Some
products like adventure tourism, where movement/action has to be shown as part of the story,
the video becomes necessary.
Lets co-create an inspiring touching story.

MARKETING COLLATERALS
We can also help you create and design your brochures, newsletters, mailers, catalogues and so
on with a story touch. Creating top of the mind awareness is the main objective of marketing and
branding activities and nothing does it better than story.

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ABOUT ME/ ABOUT US WEBSITE STORY

Stories are like an omnipotent medicine. They inspire action, connect emotionally and build reputation. And as one of the leading voices of business storytelling says, Storytelling reveals
meaning beyond self-congratulations. In your personal or organizational story, we add energy
and inspiration.
Stories also provide inspiration through role models to people and organisations, which are facing
similar challenges though it can be in dierent industries, cultures and contexts. Stories touch
hearts and therefore naturally go viral very often.
Story has to be authentic though. What comes straight from the heart often touches the hearts.
So are you ready to co-create your story with us, and rule the hearts of your customers and audiences?

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LINKEDIN PROFILE/COMPANY PAGE STORY

One of the most boring tasks in the world is to read the Linkedin proles of your connections (or
LinkedIn company pages). They are full of jargon and overloaded with information, lengthy recommendations & everything else that can bore you to death. Even the summary of many a prole
has the potential to give you a headache.
To ensure that your Linkedin prole tells a captivating story, the following points need to be kept
in mind:

The Headline

Prole Summary

Show your Human side

Add loads of Energy

Add Playfulness, if possible

Integrate the Story of your Organisation

Be You

The Emotional Connect of story

BLOG (TEXT) STORIES

Be it customer testimonials/case studies, interesting anecdotes or company events, they all have
potential to be converted into interesting business stories. They may be used for a variety of
purposes by an organisation.
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Even business stories can be made inspirational. For example, how you helped a client solve a difcult problem can be presented in a way that it is inspiring for other prospective clients. The
achievements of the client have to be interwoven in the story in such a way, that it becomes part
of the storys natural ow.
Blogs also provide a good opportunity to integrate or embed pictures, presentation and video as
part of the story. Words have to be sculpted well so that the story is precise and still retains all the
crucial information. A great story retains the attention of the reader till the end and stays in the
mind for a long time to come.
We at ALS believe in putting ourselves in the clients story and then co-crate a lasting story which
touches hearts and lives.

PPT / VISUAL STORYTELLING

A picture says a thousand words and few words are added to the picture, it tells a touching story.
Online media is moving more and more towards visual and audio-visual. Some products and
services like interiors, architecture services etc are visual by nature and need a visual medium in
any case.
We live in an age, where attention span has been subtracted (or reduced) from our lives, yet paradoxically it is called ADD (Attention Decit Disorder). A PowerPoint presentation is a powerful tool
in our times to be minimalist with words and yet leave a powerful impression. There has to be
Power in the Point (s) and nothing makes your message as powerful as story does.
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PPT presentations in a story format, are also powerful tool for telling your individual or organizational success story. If a picture says a thousand words, a story surely touches a thousand hearts.
Background music can also be added to PPTs, to make them more appealing.

QUOTABLE QUOTES
Writing Quotable Quotes for CEOs, CXOs and Entrepreneurs
You know you have arrived, when your signature becomes an autograph and your words become
quotable quotes. Mass media or social, we all love to hear quotable quotes and we tend to
remember them often.
The phrase itself says quotable and we quote them in relevant speeches and discussions online
and oine. Human brain has a preference for interesting and catchy stu and our memory has a
bias towards anything which we nd interesting or worth remembering and using.
Lets make you quotable, and make sure you look arrived.

E-BOOKS (WITH A STORY TOUCH)

Everything (data or information) cannot be converted into story, yet everything can be given a
story touch to make a piece of information memorable.
An e-book is a powerful concept for sharing knowledge on a specialized subject and as a launch
pad for an upcoming author before you launch a hard copy book. The cost is low and the reach
can be immense with many sites available to upload free / paid e-books.
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An e-book can be very helpful in brand building of individuals as well as organisations. You are
also free to include promotional material such as advertisements for your own products and
services. An e-book is also a powerful tool for thought leaders, change makers and innovators.
The idea can be presented in a story format and circulated to the target audience.
We at ALS give your e-book the storys magical touch.

INFOGRAPHIC STORYTELLING
Infographics have become very popular online because of their power to present information in
a visual and appealing way. They help to visualize relationships and statistics simply and easily.
The ow or sequence is also easily represented, in case a process has to be shown. The information is presented in a very structured manner and can also be used to describe the range of your
goods and services.
Infographics are not only catchy for the eye, but also t into the visual human brain better. They
can also be added to press releases to attract media attention.
Creating great infographics requires a strong visual sense as well as intellectual capacity. And we
at ALS surely have it.

INDIVIDUAL SERVICES
For detailed information regarding our individual / one to one services like coaching, visit our
other website www.dramitnagpal.com
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MAY YOU GET MEGA SUCCESS VIA SOCIAL MEDIA

AND MAY WE GET THE OPPORTUNITY TO HOLD YOUR
HAND ON THE WAY!
+91 9810 337 995 l www.alservices.in l amit@alservices.in

From Branding (the Journey) to Bonding (the destination)