06 HP Moonshot Itris-Ict-World

Transforming the Server Industry
Project Moonshot
Adrian Mebold
Pascal Kistler
Country Manager
Industry Standard Servers
Technology Consultant
Enterprise Server Solutions
Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Restricted.
A new style of IT is emerging
Social
Cloud
Mobility
Big Data
Comprehensive solutions
Hardware
Software
Services
Accelerating Innovation & Change

kaggle
Music
Plex Systems
Joyent
Google
DCC
Product
Configurator
HP
Engineering
SCM
Quality Control
Hitachi
IBM
Unisys
Mainframe
CCC
CRM
Bills of Material
Burroughs
eBay
SAP
Inventory
EMC
HCM
Cost Management
Manufacturing Projects
MRM
Order Entry
Client/Server
Hosting.com
Tata Communications
Ariba
Quickbooks
NetDocuments
NetReach
Zoho
Pandora
SolidFire
iHandy
Scribd.
SmugMug
Amazon
Finance
salesforce.com
SuperCam
AppFog
Travel
Urban
Snapfish
Facebook
Parse
Xactly
PingMe
Dragon Diction
GoGrid LinkedIn
Reference
UPS Mobile
Atlassian
Bromium
buzzd
Lifestyle
Amazon Web Services
Splunk
Sport
Scanner Pro LimeLight
ScaleXtreme
box.net
Foursquare
Taleo
Education Pinterest
Alterian Qvidian
Datapipe
OpenText
Hyland
Workscape
Sage
NetSuite
The Internet
Mobility, Social Media,

Big Data & Cloud
CyberShift
CloudSigma
DocuSign
PaperHost
Cash Management
Yandex
Baidu
Games
Hootsuite
ERP
HCM
Yahoo!
Xerox
YouTube
nebula
Time
and
Expense
Serif
Fijitsu
Microsoft
Atlassian
HP
ePrint
WorkbrainZynga
SLI Systems
Navigation
Accounts Fixed Assets
Costing
OpSource
Avid
Receivable
Mixi
cloudability
Workday
iSchedule
Elemica
Billing
ADP VirtualEdge
Yandex
Photo & Video
Payroll
SCM
Twitter
Activity
Khan Academy
Corel
PLM
Heroku
Yammer
Zillabyte
CyberShift
Management
Adobe
Training
Renren
Entertainment Viber
SuccessFactors
Yahoo
Sales tracking &
Kinaxis
Time &
Rostering
Answers.com
Microsoft
News
Atlassian
Marketing
SugarCRM
Attendance
Saba
Social Networking
BrainPOP
Service
RightScale
PPM
Commissions
Sonar6
CYworld
Quadrem
Database
MobileFrame.com
Kenexa
Sonar6
Claim Processing
Jive Software
Business
Saba
myHomework
Qzone
NetSuite
Softscape
Tumblr.
Data Warehousing
Intacct
Toggl
dotCloud
Fring
Amazon
Exact
Online
Cornerstone onDemand
Xing
Mozy
Cookie Doodle
New Relic
FinancialForce.com
Softscape
MailChimp
PingMe
Utilities Zynga
Ah! Fasion Girl
Volusion
IntraLinks
Associatedcontent
BeyondCore
SmugMug
MobilieIron
NEC
98,000
tweets
23,148 apps
downloaded
400,710 ads
requests
every 60 seconds
Bull
Rackspace
Flickr
1,500 pings
sent on PingMe
34,597 people
are using Zinio
208,333 minutes
Angry Birds played
Productivity
Fed Ex Mobile
Twitter
Paint.NET
TripIt
A New Era of Accelerated Innovation

Forever changing how consumers and businesses interact, enabling new opportunities
Today
By 2020
Growing Internet of Things (IoT)
30
Billion
Mobility, Social Media,
Big Data & Cloud
Devices
40
Trillion GB
Mobile
Apps
new style of IT is required
for 8
Billion
10
Million
DATA
IoT Solutions drive new Architecture Requirements

Opportunity for competitive advantage serving more customers with unique offerings
Scale
Millions of apps and
billions of devices and users
Speed
Adapt at the speed of business
to gain competitive advantage
Specialized
Tailored & optimized for the
specific needs of each workload
Transforming the Server Industry
Project Moonshot
Project Odyssey
Project Voyager
Delivering the future of extreme

low-energy servers
Redefining the future of

mission-critical computing
Automate every aspect of the

IT and server lifecycle
Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HP ProLiant Family Portfolio
ProLiant MicroServer
Increasing amounts
of ProLiant value-add
Affordable and quiet

first server in a small
footprint for micro and
small businesses
ML
DL
BL
SL
Small/Branch Office
Data Center
Shared Infrastructure
Extreme Scale-Out
Flexible, expandable tower

and rack/tower options for
growing businesses and
emerging markets
Density-optimized solution
for flexibility and
manageability
Industry-standard servers
featuring all-in-one storage,
server & interconnect
infrastructure
Extreme scale-out, high

performance computing,
solutions for power and
space-constrained data
centers
500
600
Moonshot
300e and 300p
400
4500
900
300e and 300p
100
ProLiant Options and Infrastructure

7
6500
Blade Infrastructure
HP Insight Management & Third Party Software
HP Restricted. Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HP Restricted. Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
WW Announcement 8. April 2013

Introducing HP Moonshot System
Designed for the data center,
built for the planet
The worlds first software defined server
accelerating innovation while delivering
breakthrough efficiency and scale
HP Moonshot System
HP Moonshot System
Federated System Architecture
Server Development
Platform
HP Moonshot System
HP ProLiant Moonshot Cartridge
HP Moonshot 1500 System
HP ProLiant Moonshot Cartridge
Redstone 2012
HP Moonshot-45G Switch Module Kit

HP Moonshot-6SFP Uplink Module Kit
HP Pathfinder Program
Leading Technology Partners
Focused Workloads &
Solution Ecosystem
10
The first production

Moonshot System
Gemini 2013
HP Discovery Lab
Customer Validation Lab
Open for Business
in Houston and Grenoble
HP Moonshot System
Moonshot 1500 Chassis

Supports shared components including power,
cooling, and management and fabric
Software defined servers
45 individually serviceable hot-plug cartridges
Scaling
Innovation Pace
80%
77%
89%
97%
10 : 1
3x Faster
Less space
Less cost
Less energy
Less complexity
11
HP Moonshot 1500 Chassis front view

The essential foundation for the new style of IT
45 hot-plug cartridges
Dual low-latency switches
Single-server = 45 servers per chassis

Quad-server =180 servers per chassis
HP Moonshot-45G Switch
Module (45 x1Gb downlinks)
Compute, Storage, or Combination

x86 , ARM, or Accelerator
12
HP Moonshot 1500 Chassis rear view

The essential foundation for the new style of IT
Dual Network Uplinks
5 serviceable, redundant,
hot-plug fan modules
HP Moonshot-6SFP Uplink
Module (6 x10Gb Stackable
Uplinks)
Rear View
HP Common-Slot Power Supplies
13
HP Moonshot 1500 Chassis

Management module
Web Workhorse More Cores, More Memory

HP ProLiant m300 Server Cartridge
WORKLOAD
Web/App Server, Big Data Analytics, Virtual Hosting
CPU
(1) 20W soldered down Intel Atom Avoton / 8 core / 2.4GHz
MEMORY
(4) DIMMS Total Total of 32G

each 8GB, 1600MHz, DDR3 UDIMM SO-DIMM ECC
14
NETWORK
Integrated NIC: dual port 1GbE per CPU

Supported Switch(s): 45 port 1Gb Downlinks, 6 10GbE SFP+ uplinks
STORAGE
(1) Small form factor HDD - 3 options. (500GB, 1TB, or SSD), (1) local SSD option
BOOT
1) Direct From Drive 2) Network 3) Local SSD
SYSTEM CONFIGS
45 Scott 1 Cartridges
POWER
Cartridge: <30W Estimated Peak* (Preliminary)
OS
Ubuntu 12.04, RHEL 6.4, SLES 11 SP2, Windows2012
2H13 HP Projections: A big leap in performance

12.16
10.00
8.93
Relative performance (higher is better)
4.44
2.63
1.00
1.15
2.98
3.14
3.20
4.55
4.63
5.08
5.56
3.44
1.25
0.10
SL230s 2P E5-2630L 2GHz
HP Borman1 (Centerton
2GHz)
Avaton 8-core 2.4GHz
15
0.01
Solution Cartridge for Cloud Gaming

HP ProLiant m700 Server Cartridge
WORKLOAD
Hosted Desktop Infra, Media Transcoding, Rendering
CPU
(4) 15W AMD Kyoto / 4 core / 1.5GHz w/ Integrated GPU, SATA + SD
MEMORY
8GB 1600MHz ECC DDR3 per CPU/GPU

(4) SO-DIMMS Total
NETWORK
Onboard NIC: 1 dual port 1GbE NIC per CPU
Supported Switch(s): 180 1GbE Downlinks, (4) 40G QSFP Uplinks
16
MEZZANINES
32GB local SSD ~or~ External SATA option for integration

with storage cartridge
BOOT
1) Storage Cartridge in system 2) Network or 3) Local via uSD Mezz
SYSTEM CONFIGS
30 Glenn-4 + 15 BSFF
POWER
Cartridge: 90W Peak, <50W Typical (Preliminary)
OS
Windows 7 - 64bit, Ubuntu
Simplified delivery of optimized solutions with

software defined servers
Growing library of applicationoptimized servers
Multiple partners, workload focused
Enables rapid development of servers
Memory
caching
17
Dedicated
hosting
Web
accelerator
HP Confidential CDA Required
Modular
disk sharing
High density
dynamic web
Telco
Desktop Inf
Web front end
Dynamic
web
HP Moonshot System
Architecture
Management Fabric
19
Network fabric
Support for single server cartridges
Support for quad server cartridges
Wolff 1 - 45 ports @ 1Gb
Wolff 2 - 180 ports @ 1Gb
Wolff 1X 45 ports @ 10Gb
Wolff 2X 180 ports @ 10Gb
Uplink Module A
Uplink Module A
Switch A
Switch A
Cartridges 1-45
Cartridges 1-45
Switch B
Uplink module B
20
Switch B
Uplink module B
Storage fabric
Host Provider
Web front end
Compute
Storage
Compute +
Storage
Web front end
1. Three cartridge types
Hadoop
Host Provider w/ RAID
2. In various configurations
21
3. Creates multiple core to spindle ratios

for different solutions
Moonshot Storage Path
SAS/SATA lanes from nodes to disks
Independent cross-routing for drive

mirroring across fault zones
Drives shared by nodes to reduce cost
Future support for single nodes

expanding to multiple drives
Standard configurations throughout

chassis
22
Management: HP Insight Cluster Management Utility

Linux cluster tool available now on Moonshot (runs on cartridge or external head node)
Provision
Fast discovery and cloning, Tree
Propagation, Scalable
Monitor
At-a-glance and zoom in views, Light-weight
and customizable
Control
GUI and CLI options, easily find incorrect
settings
23
Available NOW!
HP Moonshot System
in Production @ hp.com
Why we chose hp.com
300M+ hits/day
Ranked in the KB40
1The Keynote Business 40 Internet Performance Index (KB40) measures the average download time for
the home pages of 40 important US-based business Web sites
25
hp.com covers approx. 100 apps, 2 of

which are
Browsing: www.hp.com (gateway to

HPs web presence)
Downloads: ftp.hp.com (driver

updates automatically via HPSA, or
manually)
Robust setup with fine-grain load

distribution and traffic management
Ideal content, traffic, and

infrastructure mix to introduce
Moonshot with minimal effort
Moonshot in Production at hp.com

Before
Customer
IP
www.hp.com
ITM
Existing
Six rx8640 (16 core / 256GB Mem)
HP-UX 11.31, Apache & VSFTP
Up to 3.3 kW each
26
New Moonshot Farm

6 Moonshot servers
(Intel Atom Centerton / 2 core / 8 GB Mem)
RHEL 6, HAProxy & Varnish
Up to 19W each
Moonshot in Production at hp.com

Caching Reverse Proxy
Customer
IP
Web Browsing via HTTP
www.hp.com
ITM
Load Level 0% each existing server
Load Level 2.5% each Moonshot server
File fetching for non-cached

or non-cacheable objects
Existing
Six rx8640 (16 core / 256GB Mem)
HP-UX 11.31, Apache & VSFTP
Up to 3.3 kW each
27
New Moonshot Farm

6 Moonshot servers
(Intel Atom Centerton / 2 core / 8 GB Mem)
RHEL 6, HAProxy & Varnish
Up to 19W each
Start small - Moonshot in Production at hp.com

Handling millions of web hits per day
12M
12%
hits per day
113
watts
28
of hp.com browsing
Proxy/cache
Web
Database
80%
less space
HP Moonshot System extends HP Server Portfolio

HP ProLiant Server
HP Moonshot System
Mainstream IT, SMB,

and managed service
providers
Dedicated hosting
Simple content delivery
Big-data oriented
simple search
MapReduce applications
#1
29
#1
#1
#1
Advanced, scientific, and

technical computing
History of HP innovations with proven leadership

Defining new markets and business opportunities
Proven HP
engineering
x86
x86
Rack
x86
Blade
Software
Defined
Server
SystemPro
ProLiant
BladeSystem
Moonshot
Leading partnerships
30
1st
More Information
www.hp.com/go/moonshot
www.hp.com/go/moonshot/videos
Thank you
32
Copyright 2012
2013 Hewlett-Packard Development Company, L.P. The
Theinformation
information contained
contained herein
herein isissubject
subject to
tochange
changewithout
without notice.
notice. HP Restricted.

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Transforming the Server Industry

A new style of IT is emerging

Accelerating Innovation & Change

Mobility, Social Media,

A New Era of Accelerated Innovation

Growing Internet of Things (IoT)

new style of IT is required

IoT Solutions drive new Architecture Requirements

Transforming the Server Industry

Delivering the future of extreme

Redefining the future of

Automate every aspect of the

HP ProLiant Family Portfolio

Affordable and quiet

Flexible, expandable tower

Extreme scale-out, high

300e and 300p

300e and 300p

ProLiant Options and Infrastructure

HP Insight Management & Third Party Software

WW Announcement 8. April 2013

HP ProLiant Moonshot Cartridge

HP Moonshot 1500 System

HP ProLiant Moonshot Cartridge

HP Moonshot-45G Switch Module Kit

The first production

Moonshot 1500 Chassis

HP Moonshot 1500 Chassis front view

Dual low-latency switches

Single-server = 45 servers per chassis

Compute, Storage, or Combination

HP Moonshot 1500 Chassis rear view

Dual Network Uplinks

HP Common-Slot Power Supplies

HP Moonshot 1500 Chassis

Web Workhorse More Cores, More Memory

Web/App Server, Big Data Analytics, Virtual Hosting

(1) 20W soldered down Intel Atom Avoton / 8 core / 2.4GHz

(4) DIMMS Total Total of 32G

Integrated NIC: dual port 1GbE per CPU

1) Direct From Drive 2) Network 3) Local SSD

Cartridge: <30W Estimated Peak* (Preliminary)

Ubuntu 12.04, RHEL 6.4, SLES 11 SP2, Windows2012

2H13 HP Projections: A big leap in performance

Relative performance (higher is better)

Solution Cartridge for Cloud Gaming

Hosted Desktop Infra, Media Transcoding, Rendering

(4) 15W AMD Kyoto / 4 core / 1.5GHz w/ Integrated GPU, SATA + SD

8GB 1600MHz ECC DDR3 per CPU/GPU

Onboard NIC: 1 dual port 1GbE NIC per CPU

Supported Switch(s): 180 1GbE Downlinks, (4) 40G QSFP Uplinks

32GB local SSD ~or~ External SATA option for integration

1) Storage Cartridge in system 2) Network or 3) Local via uSD Mezz

Cartridge: 90W Peak, <50W Typical (Preliminary)

Windows 7 - 64bit, Ubuntu

Simplified delivery of optimized solutions with

Multiple partners, workload focused

Enables rapid development of servers

HP Confidential CDA Required

Support for quad server cartridges

Wolff 1 - 45 ports @ 1Gb

Wolff 2 - 180 ports @ 1Gb

Wolff 1X 45 ports @ 10Gb