TITLE OF THE -------------------------

SUBMITTED BY
Syed Zainul Haque
Masters of Business Adminstration
ENROLLMENT NO-A7001914008
Under guidance of:
Faculty Guide
Dr. Amit Sinha
Asst. Prof
ABS, Lucknow
(DISSERTATION REPORT IN PARTIAL FULFILMENT OF THE AWARD OF FULL TIME
Masters of Business Administrtation (2014-16)

AMITY BUSINESS SCHOOL

AMITY UNIVERSITY UTTAR PRADESH LUCKNOW

TABLE OF
CONTENTS

AMITY UNIVERSITY, NOIDA AND SYED ZAINUL HAQUE

CONFIDENTIALITY AGREEMENT

This AGREEMENT is between the office of the register Amity university

Noida and Syed Zainul Haque a student presently studying at the AMITY
BUSINESS SCHOOL, Lucknow Campus

The student named above desires to undertake Seminar Management/

training program as student in the institute / Department / Center AMITY
BUSINESS SCHOOL, Amity University as a part of his studies. The
competent authority of the institute where the student is presently
studying has officially recommended the student, confirming his
antecedents, track record and good moral character.

CONFIDENTIALITY:
Confidential information means any information of a secret or confidential
nature relating to the internship / training workplace. Confidential
information may include, but is not limited to, trade secrets, proprietary
information, customer information, customer lists, methods, plans,
documents, data, drawings, manuals, notebooks, reports, models,
inventions, formulas, processes, software, information system, contracts,
negotiations, strategic planning, proposals, business, alliances, and
trading materials and / or any other intellectual property of the University.
The student / intern agrees to observe the confidentiality requirements of
the Amity University, its Disciplinary procedure in all respects and any
additional requirements set out by the Amity University. Specifically, the
students / intern agree to observe confidentiality in the following respects.
As University intern, I agree that:
1. I will use confidential information only as needed by me to perform
my legitimate duties as intern. This means, among other things
that.
A. I will not seek confidential information for which I have no legitimate
need to know,

B. I will not any way divulge share, copy, release sell loan revise, alter
or destroy any confidential information except as properly
authorized within the scope of my internship:
C. I will not misuse confidential information or carelessly care for
confidential information; and
D. I will strive to protect the privacy of all confidential information that
I come into contact with.
2. I will safeguard and will not disclose my access code or any other
authorization I have that allows me to access confidential
information. I accept responsibility for all activities undertaken using
my access code and other authorization.
3. I will report to my Head / supervisor activities by any individual or
entity that I suspect may compromise the confidently of
confidential. Reports made in good faith about suspect activities will
be held in confidence to the extent permitted by law, including the
identity of the individual reporting the activities;
4. I will be responsible for my misuse or wrongful disclosure of
confidential information and for my failure to safeguard my access
code or other authorization to access confidential information. I
understand that I have no right or ownership interest in any
confidential information referred to in this agreement. The
University may at any time revoke my access code, other
authorization or access or confidential information. At all time
during my internship with AmityUniversity, I will act in the best
interests of PMC.
I have read and understand the above definition of confidential
information I agree that I will not at any time, both during and after
my enrollment in University Internship, communicate or disclose
confidential information to any person corporation or entity.
It is understood that any breach of confidentiality will result in
immediate termination of the internship and that a report of the breach
will be made by the concerned Head of Institution.

HAVE READ THE ABOVE CONFIDENTIALITY AGREEMENT AND AGREE TO

ITS TERMS.

AGREED ___________________________________

(SIGNATURE)

___________________________________

(PRINTED FULL NAME)

___________________________________

(DATE)

Signature of Authorized signatory of the institution

(Institution deputing the students)

ACCEPTED

REGISTRAR

AMITYUNIVERSITY, UP
NOIDA

Synopsis
for----------------------------

Student is required to provide the following information at the time of

registration within a week of joining their course.

Students Name

Enrolment No

Program

SYED ZAINUL HAQUE

A7001914008

Masters of Business Adminstration

Industry
/
Organizations
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name

Address
(If
------------------------------------------------------------------------

applicable)

External
Guides
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Name

Designation
----

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Contract Details
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Ph (O):

Mobile:
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Fax:
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Email:
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-------------------------(R)

EXECUTIVE
SUMMARY

ACKNOWLEDGEMEN
TS

CHAPTER :1

Introduction
Internet was commercialized in 1990s and soon the term ecommerce was coined in the minds of the business men. From 1990
to 1995 was a time of innovation and experience like advertising
and

auctioning

through

e-commerce.

By

2000,

e-commerce

reached out millions of users through World Wide Web.

In 1995 Amazon.com came to international arena were Jeff Bezos
started its first 24x7 commercially free internet radio station. Soon
eBay also came and started Online auction. Also Dell and Cisco
initiated the internet for all their transactions whereas CSN stores
and NetShops founded domain specific commodities online stores.
Indian market witnessed the change quite later. It came to Indian
consumers in the year 2002 when the Government of India
experimented via IRCTC Online Passenger Reservation System for
train tickets booking. This came as a boon for common man who no
longer had to wait in long queues. Another chapter in this domain
came when airlines like AirDeccan , Indian Airlines ,Spicejet in 2003
too adopted the IRCTC model of booking.

The major leap in Indian Market came with the entrance of Flipkart in 2007
which brought the deep discounted model and benefits of e-commerce to the
Indian consumers. Soon other portals also started coming and the competition
heated.
Despite being a developing country, India has shown a commendable
increase in the ecommerce industry in the last couple of years, thereby hitting
the market with a boom and leaving US and the UK growth far behind.
In this report we will study the acquisition of two e-commerce giants in Indian
consumers and their synergy driven move.