Financial literacy education initiatives are often justified on the grounds that they help consumers
manage the corporate and state individualization of economic risk and responsibility that results
from delayed retirement, the switch from defined benefit to defined contribution pensions, higher
tuition fees, fewer impediments to capital flight and reduced unemployment benefits. The claim is
also made that a number of these initiatives not only aid in personal money management but also
improve citizens civic responsibility, civic equality and political engagement. This article questions
the purported civic benefits of many of the dominant financial literacy education initiatives by
examining the character of the responsibility, equality, political engagement and thus the type of
citizen they promote.
Borrowing from the distinctions between types of civic literacies elucidated by Henry Giroux
(1980), the dominant civic financial literacy initiatives and the dominant financial literacy education
research paradigm analysed here can be characterized as supporting a technical and/or
hermeneutic civic literacy. Giroux defines technical civic literacy as an instrumentalist literacy that
helps individual citizens solve problems within the world as it is given. It is a teaching of means
without considering the ends those means are put towards or the reasons why certain choices are
available and not others (i.e. why some students are not able to choose between taking on postsecondary education debt or attending tertiary education institutions that are funded through
progressive taxation).
The hermeneutic form of civic literacy found in some financial literacy texts goes beyond the
purely technical form by supporting analysis and dialogue about hegemonic production relations
and economic practices. However, these relations and practices are viewed as fixed structures and
activities to which we must accommodate ourselves through improved knowledge. Hermeneutic
literacy education helps us become freer only in the sense that it leads us to a better understanding
of the constraints limiting our actions. Thus, even as poverty and exploitation are brought up as
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Chris Arthur
issues for discussion, a hermeneutic paradigm naturalizes the capitalist constraints within which
questions and conflicts about these issues can take place (Giroux, 1980, p. 385).
Most financial literacy research is conducted within a technical and/or hermeneutic paradigm
and concerned with questions of methodology (how to measure financial literacy), pedagogy (how
to teach financial literacy) or statistical analysis (the compilation and evaluation of financial literacy
data). This article instead joins the few studies that have called into question the picture of the
world and ethics promoted by financial literacy education initiatives and/or its efficacy (Erturk et
al, 2007; Lucey, 2007; Williams, 2007; Lucey & Cooter, 2008; Willis, 2008; Pinto & Coulson, 2011;
Arthur, 2012a, b; Carr, 2012; Pinto, 2013). These heterodox approaches to financial literacy
education vary in their goals and approaches, but they all acknowledge, as have others with regard
to economic literacy (Humes, 2002; Agnello & Lucey, 2008a, b), that financial literacy is a political
practice.
The marriage of financial literacy and citizenship education should make the political nature
of the former obvious but too often it fails to do so. Instead, the expansion of the scope of financial
literacy into the field of citizenship education supports depoliticizing a greater number of political,
economic issues.[1] This integration does expand financial literacy educations scope beyond
individual consumption practices thus supporting the potential for a less individualistic and
consumerist reading of economic issues within the discipline but this article, from a perspective
informed by critical pedagogy and critical theory (Marcuse, 1968; Freire, 1970; Giroux, 1980; Freire
& Macedo, 1987; McLaren & Farahmandpur, 2005; Carr, 2012), argues that many civic-oriented
financial literacy education initiatives simply present economic and political issues from the same
technical, hermeneutic and individualistic perspective.
This is not only unfortunate; it is dangerous. As consumer and public debt rises and citizens
are forced to acquiesce to ongoing austerity measures, the continued economic crisis provokes
reactions from the social half of Polanyis double movement (Polanyi, 2001), giving rise to Occupy
and other movements that carry the potential to limit or reverse the continued neoliberalization or
marketization of society (i.e. the continued retrenchment of the welfare state, privatization and the
replacement of the citizen with the entrepreneurial consumer-citizen) as well as openly reactionary
movements (e.g. Greeces fascist Golden Dawn) that seek racist, anti-immigrant and antidemocratic solutions to economic problems. As always, but certainly in times of crisis, citizens
committed to democracy require more than a technical or hermeneutic civic financial literacy
enabling consumer-citizens to act within a fixed political economic paradigm that will only
continue to produce crises; they require a critical, emancipatory civic financial literacy that
supports deliberation and civic engagement aimed at altering a political economic system which
constrains our actions so as to make crises all but inevitable.[2]
The first three sections of this article analyse the character of the civic responsibility, equality
and political engagement promoted in the dominant financial literacy education literature while
presenting critical alternatives for each. The analysis in these sections supports the claim made in
the fourth and final section of this article that rather than technical or hermeneutic civic financial
literacy education texts, which support civic irresponsibility, inequality and political
disengagement, citizens require the critical, emancipatory civic financial literacy that will create a
critical citizenry able to responsibly protect and extend democracy.
Civic Responsibility
Citizens who live in democracies are ultimately responsible for the character of their democracy.
To help citizens take up this responsibility, civic-oriented financial literacy initiatives teach them to
prudently consume financial products for the benefit of themselves and their democracys
economy. The argument is not new: Adam Smith, one of the more famous extollers of the supra
individual benefits of self-interested behaviour, argued, it is not from the benevolence of the
butcher, the brewer, or the baker, that we expect our dinner, but from their regard to their own
interest (1776/2003, p. 23). The Organization for Economic Cooperation and Development
(OECD), updating Smiths argument, posits that financially literate consumers will improve market
stability because they will demand financial products more responsive to their needs ... [and]
encourage providers to develop new products and services, thus increasing competition in financial
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The high-profile Canadian non-profit financial literacy education organization, the Investor
Education Fund (IEF), also points out the charitable benefits that can arise from financial success in
one of its popular financial literacy texts used in teacher workshops:
When an entrepreneur is successful, the business usually generates financial rewards to the
owner, benefits to the consumer, and jobs for all of us. Sometimes entrepreneurs donate large
portions of their fortunes to hospitals, universities and other charitable organizations. (Kelly et al,
2006, p. 112)
We can add to this list the United Kingdoms Department for Children, Schools and Families
resource, My Money: Citizenship teacher handbook, which also emphasizes charity as a civic
responsibility (Personal Finance Education Group, 2009, p. 8). In these three examples the citizen is
more active and directly impacts the lives of others but only through private action aimed at
alleviating the symptoms of the problem; his or her actions have no effect on the systemic
conditions, which place individuals in need of charity.
Going beyond simply occluding the need for collective, political action aimed at systemic
change, the United States Foundation for Teaching Economics in its lesson plan on sweatshops
(Foundation for Teaching Economics, n.d.) explicitly states that citizens should not even attempt to
collectively alter their economic practices and relations. The lesson plan informs us that not only
will collective, political action backfire but that the conditions, relative to the alternative options,
are not as exploitative as we think a fact made clear, the lesson tells us, because those who work
in sweatshops chose to do so. Instead, all we can do is lower taxes and reduce barriers to trade so
that hopefully increased productivity will bring about a greater standard of living for those working
in sweatshops (Foundation for Teaching Economics, n.d.). This, we are told, is the only path to
development though one assiduously avoided by economic powerhouses such as Britain,
Germany and the United States (Chang, 2002).[3]
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In these civic-oriented and consumer-oriented financial and economic literacy texts, we do
not, as citizens, appear responsible for our economic system and the poverty and inequality it
necessarily generates.[4] Our interdependence appears insignificant; we are only minimally
responsible for the conditions that influence the failure or success of others through the aggregate
of our private acts of saving and financial consumption. The result, I argue, is a depoliticization and
consumerization of the citizen and his or her responsibility for the character of the economy.
Elizabeth Warren, elected to the US Senate in 2012, pointed out that nobody ... got rich on
his [sic] own and because capitalists rely on public education, the police and public roads to help
them hire competent workers, defend their property and transport their goods, they ought to give
something back (Madison, 2011). However, her impassioned speech does not highlight the full
extent of our interdependence and thus the responsibility we have for the condition of others.
While Warren is correct, our interdependence goes much deeper, and even if capitalists paid for
their own roads, ran private schools to educate their future workers and hired their own police
they would still share responsibility for the financial outcomes and financial risk others face. This is
because the economic system within which capitalists reap deserved rewards is socially
constructed, could be otherwise and its very dynamism its creative destruction (Schumpeter,
1942) impoverishes some, while benefiting others.
The economy is socially constructed in the sense that capitalism and each particular type of
capitalism (neoliberal, welfare, corporatist, workfare and state) do not rest upon some unassailable
natural or just foundation. Contrary to those who, like Adam Smith (1776), view capitalism as an
outgrowth of our propensity to truck and barter, its rise was not inevitable (Thompson, 1980).
Workers who were divorced from the means of production and who had no other option but to
sell their own labour were created by political, not natural acts (McNally, 1993). Likewise, land was
not created already subdivided and ready to be cordoned off by some to the disadvantage of others.
Finally, and most obviously, the state and the laws that support the continuation of this economic
system are political, not necessary creations. In short, we could have a different economic system if
we so chose, and citizens in a democracy ought to choose and be held responsible for their choice.
Citizens, for example, ought to be held responsible for an economy in which choosing to accept a
50% wage cut to avoid being thrown out of work from an employer who posts substantial profits
(Macaluso, 2012) is not only allowed but is in many cases dictated by the structural requirements of
capitalism: a competitive system which induces capitalists to cut costs and treat workers as just
another input in production.
The discourse of meritocracy, which underscores the financial literacy project, occludes that
capitalism is an economic system that guarantees inequality and poverty alongside massive wealth.
In place of a vision of a world that appears to provide individuals with the means to succeed if they
work hard enough, I argue that we live in a world in which the possibilities for success for many
are limited.[5] Given that workers are treated like commodities that continually must be devalued
in order to be competitive, many will necessarily fail to retire comfortably, procure the resources
they need to live comfortably or at all or have a sufficient amount of free time. In such a situation,
citizens are responsible for the effects that derive from the continuation of capitalism and those
who benefit more from capitalism are more responsible for its negative effects than those who
benefit less.
Against those who would argue that a robust civic responsibility for the economy and its
distribution of wealth, opportunities and risks impinges upon individual freedom (Nozick, 1974), I
argue that it makes little sense to say that those who succeed deserve what they worked for
because their deserving is completely reliant on the choices that the system makes available,
supports or allows. Simply because one can amass massive amounts of capital and economic power
over others does not mean that he or she deserves this capital or economic power outside of the
practices, morality and laws of the system in which it was procured and is seen as deserved. A monarch
who ruled justly, increased the productivity of his lands and even worked alongside peasants in the
field does not deserve the wealth of his kingdom outside of his system of feudal relations. The
same logic applies to capitalism.
Clearly, the robust responsibility I argue citizens ought to take up a responsibility for the
economic choices and outcomes others face is contingent upon the existence of an alternative to
neoliberal capitalism. As much as neoliberals might like to think that there is no alternative to
further neoliberalization [6], history is not over and even within capitalism there are possibilities for
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lost to technology and overseas competition (Brown et al, 2010). Second, income inequality and
intergenerational income mobility are impacted by numerous factors more important than
financial literacy such as income tax rates, income distribution, minimum wage rates, unionization
rates, quality and cost of daycare, access to affordable healthcare, financial regulations, job
qualifications, unemployment rates and the types of jobs available. Given the failure of education
tailored to a knowledge economy to reduce inequality and the complexity of the causes of wealth
inequality, it is unlikely that personal money management tips aimed at helping students calculate
interest and understand the difference between needs and wants will have much impact on income
inequality.
To be fair, I am not arguing that all or even most financial literacy advocates believe financial
literacy education alone will bring about greater income equality: the heads of Canadas Federal
Task Force on Financial Literacy, for example, argue that financial literacy is not a panacea,
though it apparently has benefits too numerous to count (Stewart & Mnard, 2010, March 15,
para. 9). I am arguing that even the advocates weaker claim misses the fact that consumer financial
literacy education is not even a small part of the cure for inequality: it is part of the disease. It poses
as a solution to the inequality generated by neoliberalization but supports neoliberal measures that
will only worsen inequality: the individualization of economic risk, the spreading of market
relations, the destruction of social capital (Putnam, 2001) and the constitution of an
entrepreneurial ethic (Arthur, 2012a).
Wendy Brown (2003) argued almost 10 years ago that we were in an interregnum in which
neoliberalism borrows extensively from the old regime to legitimate itself even as it also develops
and disseminates new codes of legitimacy (p. 47). Today, financial literacy advocates pay lip service
to the old liberal regimes goal of equality of outcome but at the same time depoliticize and
privatize the path to greater income equality. As the means to achieve greater equality of outcome
are recoded, the aim of wealth equality is devalued as a common good and we shed the last
vestiges of what 2012 Republican presidential candidate Mitt Romney calls an entitlement society
in favour of expanding the logic of a purely opportunity society (Rucker, 2011). What worries
Brown and should worry those concerned to promote substantive forms of citizenship, democracy
and the necessary accompanying social capital is that neoliberalism drains liberalism of its capacity
to generate concern for issues such as income inequality and increasingly has little need for the
liberal justificatory mask so that arguments for equality of outcome or social rights fall on deaf
ears. Through the spread of equality as equal inequality, a social right to an equality of outcome
becomes increasingly delegitimized: an entitlement to be derided. Under neoliberalism you
deserve the equality of outcome and rewards you win in the economic arena.
Financial literacy educations privatization of economic risk and delegitimization of collective
economic risk management solutions is particularly troubling in a context of massive wealth
inequality as it decreases the likelihood that citizens who can provide for their needs through the
market (private policing, transportation, healthcare and education) will feel responsible for the
conditions faced by those citizens who cannot afford the services or same quality of services that
the better off receive. In fact, those who cannot afford to provide for their needs in the market will
increasingly appear as irresponsible parasites that are a drain on our collective resources or objects
of pity who can only hope for charity. After all, having been given training on how to spend and
save ones money (which is assumed to provide one with the ability to amass wealth and manage
economic risk), those who fail to succeed in the market have only themselves to blame (Willis,
2008).
Outlining neoliberalisms moralizing of economic action, Wendy Brown writes:
In making the individual fully responsible for her- or himself, neoliberalism equates moral
responsibility with rational action; it erases the discrepancy between economic and moral
behaviour by configuring morality entirely as a matter of rational deliberation about costs,
benefits, and consequences. (2003, p. 42)
Financial literacy education texts and advocates too often promote a neoliberal equal inequality,
justifying the financial outcomes of the winners and the losers without subjecting the (neoliberal)
capitalist system, which restricts the possible outcomes in advance of the contest, to any critical
scrutiny.
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This form of hermeneutic civic engagement harkens back to arguments from the early twentieth
century, which assume that business and consumers work together in a symbiotic relationship to
bring about continued economic progress for the benefit of all. The home economist Christine
Frederick highlights the reciprocal relationship between consumers, citizens, business, capitalism
and progress in her book, Selling Mrs. Consumer, writing, the merchandising system of today is in
itself a great consumers club, and the members vote in broad democratic fashion at great popular
elections, the polls being open every day at a million or more retail stores (Frederick, 1929,
pp. 322-323). For Frederick, the diligence with which American women carry out their consumer
duty is a mighty makeweight in the balance of progress in America, both for individual health and
happiness and for business (Frederick, 1929, p. 335).
Echoing Frederick, Pearson believes we become empowered citizen-consumers by tailoring
our consumption so that together with business we have control over what is produced. Our goal
is essentially to become better cogs that can fit into and improve the existing economic system.
The citizens duty to call into question how we organize the production, distribution and
consumption of the fruits of our human labour is replaced with a duty to improve the functioning
of the given economic system by conforming to the processs needs or telos (i.e. by becoming
informed consumers so that market demand helps rather than hinders economic progress defined
as the production of increasing utility). Within this vision, democracy is improved if the range of
consumer choices grows and the consumer is better able to choose that which he or she would
desire were he or she a fully rational consumer.
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This is the form of depoliticized politics promoted by financial literacy organizations such as
the influential international organization Junior Achievement, which, according to one of its
chapters presidents, has as its goal the educating of financially literate citizens who can contribute
positively to the local and national economy, improving peace of mind and national stability
(Moore, 2008, October 8, para. 7). Within this depoliticized frame the challenges facing workers in
a globalized and increasingly neoliberal economy are frequently portrayed as inevitable. Gary
Rabbior, the president of the Canadian Foundation for Economic Education, for example, writes in
his financial literacy resource, Money and Youth, that there has been a somewhat disturbing trend
toward good jobs and bad jobs in Canada, the skewing of incomes, and challenges to our past
successes in raising our overall standard of living (Rabbior, 2007, p. 69). However, this trend is
described as though it was a natural phenomenon and our ability to deal with the somewhat
disturbing trend is reduced to individual measures (e.g. continual training, investing and pursuing
a nomadic lifestyle). In the place of Junior Achievements goals of peace of mind and national
stability and Rabbiors naturalization of political economic issues, civic financial literacy ought to
be a political literacy that supports a critical analysis of the instability, insecurity and precariousness
upon which our national stability and peace of mind rests. Instead of fostering a hermeneutic civic
literacy and engagement that stabilizes the current neoliberal, common-sense order, we need
citizens who can call it into question and destabilize it.
While Francis Fukuyama appears to have belatedly realized that history is not yet over
(Greider, 2012, January 18), too many financial literacy advocates have yet to catch on. John Hope
Bryant, for example, argues that everyone should have a right to a bank account at birth and that
this should be seen as no different than them having the right to vote at birth (Bryant, 2010b, para.
12). While voting and using a bank account certainly have their benefits, civic engagement ought to
be more than voting or buying the financial products that are in ones interest. Citizens ought to
be actively involved in the continual and conflict-ridden (re)creation of societal relations and
practices (Mouffe, 2005). The anti-political nature of financial literacy educations civic
engagement, however, is overlooked when focusing solely on providing limited political rights so
that one can be better integrated into neoliberal capitalism.
The philosopher Jacques Rancire (2010) provides a helpful distinction between politics and
the police that is of use in highlighting the problem with financial literacy educations promotion of
an apolitical, consensual and consumerist civic engagement. Using Rancires framework, we can
characterize the above financial literacy education initiatives as seeking to reproduce the police
order. Police, for Rancire, refers to the complex of codified material and symbolic practices,
resources, subjectivities and spaces that reproduce the current vision and division of the world.
Rancire describes politics, on the other hand, as action that disrupts the present vision and division
of the world by supplementing it with a part of those without part, identified with the whole
community (Rancire, 2010, p. 37). Citizens, in this account, could represent a part of those
without part by refusing to act as consumer-citizens and instead acting as equal participants who
have a duty to democratically influence economic relations and practices. Financially literate
citizens, if they are to be citizens rather than consumers, ought to challenge the current police order
by attempting to create a new partition of the sensible (Rancire, 2010, p. 36).
Claudia Ruitenberg provides a succinct explanation of the difference between the police order
and politics as one in which police citizens seek to resolve single issues within existing hegemonic
relations, [while] political adversaries [i.e. citizens] seek to establish different hegemonic relations
altogether (Ruitenberg, 2008, p. 280). Following these agonistic theorists, what we need is a
financial literacy education that supports the creation of adversarial citizens who seek to create new
subjectivities, practices, spaces and resources through promoting dissensus, rather than a consensus
that reproduces the neoliberal police order which reduces citizenship to spectator consumerism.
Political dissensus is a practice that does not rely on a particular space such as parliament but can
take place anywhere. It is a practice that seeks to alter the space in which it is practised and the
manner in which the participating subjects are viewed such that spaces thought previously private
and off bounds to political interference are turned into public, political spaces and those
considered to be unequal claim their equality.
A critical financial literacy education is necessary if we are going to support citizens who are
a capacity for staging scenes of dissensus (Rancire, 2010, p. 69).[9] The school can do its part by
becoming a place that fosters a sense of equality that is empowering and helps citizens understand
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To support critical and active citizenship, the above technical and/or hermeneutic financial
and economic literacy curriculum resources can be opened up in much the same way teachers are
encouraged to create open-ended mathematics problems from textbooks that provide only closed
problems (e.g. changing the question 2 + 3 = __ to one asking what are the possible numeric
operations that could equal 5) (Van de Walle & Lovin, 2006). More open-ended resources that
encourage investigation of economic issues from a variety of perspectives, such as the National
Council on Economic Educations resource, Teaching the Ethical Foundations of Economics (Wight &
Morton, 2007), can act as exemplars for teachers in their critical reconstruction of technical and/or
hermeneutic resources. However, even open-ended resources that foster critical debate must
continually be critiqued for what they leave out. As an example, even though the resource Teaching
the Ethical Foundations of Economics facilitates critical discussion on economic justice and the merits
of progressive taxation using John Rawlss veil of ignorance, it leaves out the more radical position
on economic justice: that the capitalist system (in any form) is not one that should be chosen.
Reflection and debate over ethical political economic issues, however, are not enough.
Students must also act and so teachers should create or take advantage of existing opportunities to
enable students to exercise their civic capacities. Already existing initiatives in the United States
include the Service-Learning initiatives affiliated with various schools around the nation, which aim
to empower future critical citizens through combining community service with civic action. Just as
with the technical and hermeneutic curriculum resources, the examples of service-learning projects
outlined on the National Service-Learning Clearinghouses website (ETR Associates, 2012) can be
altered if need be to support more critical inquiry and action: the websites example of students
studying health issues and holding health fairs, for example, could be replaced with an investigation
into which classed, raced and gendered groups are most at risk of premature death, obesity and
food insecurity and the government policies and market forces that impact the health and diets of
those populations. Students could then disseminate their findings to the public, relevant nongovernmental organizations and/or state officials. Just as financially literate citizens require more
than knowledge of stocks and bonds, so do citizens require more than knowledge of the nutritional
value of fruits and vegetables; if students are going to improve the lives of those in their
community, they must also understand the political, economic and social reasons that keep
disadvantaged groups from accessing healthy food just as they must understand the reasons that
keep them from managing economic risk.
This does not entail a wholesale jettison of education designed to present the world as it is,
especially those examples of technical education that aim at ameliorating the social disadvantages
certain classed, raced and gendered students face within neoliberal capitalism, while also
advocating for a better world (Lucey & Giannangelo, 2006). Financial literacy education must be
relevant to the world in which we live and so financial literacy educators should teach students
about bonds, stocks, interest rates, food banks, welfare supports, unemployment insurance and
credit but must also provide an opportunity to critically analyse the structural conditions which
create, necessitate and support these forms of risk management, and a space to intervene to affect
change (i.e. to experience being critical citizens). Financial literacy education ought to be an act of
dissensus that supports citizens who struggle to question and change what is given in order to
promote greater equality and democracy.
Notes
[1] Moreover, I do not think that the justification for an avowedly political and critical financial literacy
ought to rest solely on the fact that financial literacy education when promoted as a form of civic
literacy colonizes macroeconomic and political issues. Even the financial literacy initiatives that
have no civic pretensions are also problematic because regardless of the target subjectivity (consumer
or citizen), we should not separate the teaching of means from the discussion and analysis of the ends
of those means when the issue is political.
[2] These crises should properly include those situations such as food insecurity, unemployment,
underemployment, lack of leisure time and poverty that do not substantially affect those deemed too
big or important to fail and thus disappear as effects of our collective political economic practices
and reappear as individual problems requiring individual solutions such as technical and/or
172
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Chris Arthur
CHRIS ARTHUR is an elementary school teacher in Toronto, Canada and a PhD student at York
University, Toronto. His current research interests include financial literacy education, critical
theory, critical pedagogy, democracy and political philosophy. Correspondence:
chrisrossarthur@gmail.com
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