Samuel Lowell Price, an accountant, founded an accountancy practice in London in 1849. [12] In 1865
Price went into partnership with William Hopkins Holyland and Edwin Waterhouse. Holyland left
shortly after to work alone in accountancy and the firm was known from 1874 as Price, Waterhouse
& Co.[12] (The comma was dropped from the name much later.) The original partnership agreement,
signed by Price, Holyland and Waterhouse could be found in Southwark Towers, one of PwC's
important legacy offices (now demolished)
Our history
1922
Charles P. White and Percival S. Page open an accountancy practice in the Philippines called White,
Page & Co.
1948
After the war, a new partnership is formed under Stewart, Dacanay, Cunanan & Co.
1951
1956
Joaquin Cunanan becomes the first Filipino senior partner of the company.
1958
1962
1964
1970
1973
1975
1981
Corazon de la Paz-Bernardo becomes chairman and senior partner; also becomes Price Waterhouse's
first lady senior partner worldwide.
1982
1985
1997
1998
Price Waterhouse merges globally with Coopers & Lybrand to create PricewaterhouseCoopers (PwC)
2001
2002
2005
2006
2007
2009
2012
2013
Past the residential area of mansions and chalets in the Malate-Ermita area, the government center clustered
around Intramuros and alongside Taft Avenue, up the Jones Bridge with the Post Office on Plaza Lawton to the
right, and down the bridge at Plaza Moraga, was the quaint Filipinas Insurance Co. Building. This was the decade of
the Twenties, when life was simpler.
It was in this building that Scottish accountants Charles P. White and Percival S. Page established one of the
earliest accounting firms in the Philippines: White, Page & Co. The forerunner of todays Isla Lipana & Co. (formerly
Joaquin Cunanan & Co.), White, Page & Co. was among the accounting firms, banks and insurance companies
which flourished in the financial district of Old Manila.
In the bustling business hub, the two public accountants offered their services, as their neighbors including the
Hong Kong and Shanghai Banking Corporation, Standard Chartered Bank, and the First National City Bank went
about their own businesses. Nearby were Clarkes, a famous refreshment parlor on Escolta; numerous shopping
arcades, as well as Chinese stores and trading companies on Rosario Street, leading up to Binondo Church.
White and Pages landlord in the Filipinas Building was Don Enrique Zobel, whose Scottish manager of Ayala y
Companias insurance ventures was Jose McMicking; no doubt the three Scotsmen must have been close friends.
In the mid-1930s, White, Page & Co. transferred to the National City Bank Building close by, which Don Enrique
purchased in 1940.
Some years before World War II, White, Page & Co. already maintained correspondent relations with the large U.S.based firm Price Waterhouse, with the former auditing the latters clients in the Philippines.
Santo Tomas Internment Camp records show that Percival Stevens Page was a prisoner of war until the universitys
inmates were liberated by the U.S. Armys First Cavalry Division. Like 3,000 other expatriate internees, Page
suffered disease and starvation for three long years from the earliest days of the war in January 1942, until
February 3, 1945.
Charles P. White may have been more fortunate in that his name does not appear in any World War II prisoner-ofwar rosters in the Philippines.
After the war, in 1946 the company effected a name change to Stewart, Dacanay & Co. To the partnership of A.D.
Stewart and Julio B. Dacanay was added Joaquin Cunanan and the firms name became Stewart, Dacanay,
Cunanan & Co. two years later.
The company became the first major accounting firm in the country to have a formal worldwide reach when it was
designated the official Price Waterhouse correspondent in the Philippines in 1958.
Offering clients advice and assistance based on their financial, analytical and business process skills in the
implementation of their strategy, a new division was formed in 1962: the Management Advisory Services. Not long
after that, Tax Services, as well, commenced operations, helping companies address tax requirements.
Another name change was effected in 1964 when the firm came to be known as Joaquin Cunanan & Co., as
Messrs. Stewart and Dacanay had both retired. Joaquin Cunanan, called Jack by his colleagues and friends,
played a huge part in steering the firm toward the reputation for excellence and professionalism which the company
enjoys to the present.
A former stenographer at Bob, Cock & Templeton receiving P100 a month, Cunanan was appointed United Nations
Chief of the Budget Control Office by the UN General Assembly in 1946. He was the first Filipino to hold an
executive position in the UN organization, and the first Filipino to become a member of the prestigious American
Institute of Certified Public Accountants.
A string of other distinctive feats filled the accounting greats illustrious career. He was elevated to the Accountancy
Hall of Fame by the Philippine Institute of Certified Public Accountants in 1985, and was given the Outstanding
Master Mason Award in the field of accounting in 1989 by the Grand Lodge of Free and Accepted Masons in the
Philippines.
A changing of the guard took place in 1970 when Jose Florento took over the companys reins. It was under his
watch that the firm became a member of Price Waterhouse International. He also engineered the effort to expand
the companys provincial operations, with the Cebu branch office opening in 1975.
When Corazon S. de la Paz-Bernardo became the firms chairman and senior partner in 1981, she broke the glass
ceiling as the first woman partner of Price Waterhouse anywhere in the world. Proving her mettle, she was elected
to a three-year term as member of the board of the Price Waterhouse World Firm.
The worldwide merger of Price Waterhouse with Coopers & Lybrand to create PricewaterhouseCoopers in 1998,
was a major boon to its local counterpart, further boosting its reputation in the financial services sector.
De la Paz-Bernardo was appointed president and CEO of the Social Security System soon after her retirement from
the firm in 2001. Continuing her pioneering streak, she became the first woman and first Asian president of the
Swiss-based International Social Security Association. Highly respected in both business and government circles,
de la Paz has received many an award from various bodies: PICPA Accountancy Hall of Fame, Outstanding Filipino
in Public Accounting, Outstanding Woman in Business, the Association of CPAs in Public Practice Life Achievement
Award, Distinguished University of the East Alumna, and Executive of the Year.
Jerry S. Isla, yet another achiever, was de la Pazs successor. Concurrently, Isla was president of the Association of
CPAs in Public Practice.
The company became Isla Lipana & Co. in 2005.
For his outstanding work in the field of accountancy, Isla received the ACPAPP Presidential Award, and the
Distinguished Lifetime Achievement Award from PICPA, both in 2006.
Tammy H. Lipana became the firms chairman and senior partner in 2006. A CPA topnotcher and cum laude
graduate of the University of the East, Lipana is an acknowledged tax expert who served as the Private Sector
Head of the Bureau of Internal Revenue Task Force Drafting EVAT Regulations, and is Chairperson of the Philippine
Chamber and Industrys Taxation Committee, and erstwhile president of the Tax Management Association of the
Philippines.
She is the recipient of the 2006 PICPA award for Outstanding CPA in Public Practice 2006, and the Outstanding
Alumna Award 2005 from the University of the East Alumni Association.
Under Lipanas watch, the company accelerated its participation in the BIR's tax education and information
campaign. Books were published to serve as easy reference guides to help accountants determine various
withholding tax and fringe benefits tax with which taxpayers must comply.
Judith V. Lopez became chairman and senior partner in 2009.
Isla Lipana & Co. is a Philippine member firm of the PwC global network.
Key Management
Alexander B. Cabrera
Roderick M. Danao
Assurance Managing Partner
Isla Lipana & Co. performs audit, taxation, advisory and Japanese
business services
We deliver quality services to our clients through our main office in Makati City and our branch office in Cebu. We
now have 21 partners and over 630 professional staff.
Our services
Isla Lipana & Co., the Philippine member firm of PwC offers an integrated, multi-disciplinary package of financial
and business services whether you are operating in the Philippines or have offices in different parts of the world. We
adhere to the highest quality standards and are committed to deliver innovative and responsive audit, tax, and
business solutions.
Assurance
This is the backbone of Isla Lipana & Co. Our assurance services deliver responsive audits tailored to the size and
nature of the clients business. Our audit strategy is a risk-based, top-down approach that focuses on the clients
business objectives and risks, and those that impact on financial reporting. We apply the full rigor of our global audit
methodology which provides a robust assurance process and upholds a high quality and distinctive audit that is of
global standards.
Tax
We perform various corporate and tax-related services that respond to the needs of your business to help minimize
your tax liabilities and meet your tax compliance obligations. We recommend options, solutions, and relief as
taxation becomes more complicated and costly. We offer advantageous and cost-effective strategies for optimizing
your taxes and duties.
Advisory
We have become our clients trusted allies in creating, acquiring, or financing a business; integrating acquired
business into current operations; enhancing performance; improving management and control; dealing with crises;
or restructuring and realizing value. We work together with your people to implement your strategy and provide
advice on financial, analytical, and business process skills along the way.
All these major services help you create stakeholder value, build trust, and communicate with the marketplace.
Our risk-based, top-down audit approach provides the necessary framework that increases audit
effectiveness and efficiency, and clearly responds to a clients needs. We get an in-depth understanding
of the clients business and industry, the internal control environment, overall business objectives and
the risks associated with those objectives.
Combining these factors with our independently formed expectations, we focus on the risks that will
impact on financial reporting and our audit responsibilities. We plan and perform assurance work so that
the audit risks will be limited to an acceptable level that, in our professional judgment, is appropriate to
express an opinion on the financial statements.
As external auditors, we have a role to play in good corporate governance because we interact with the
audit committee. Some of the more important benefits of our interaction are:
For those in charge of corporate governance we provide fresh perspectives towards best
practices in corporate reporting and governance useful in discharging governance responsibilities and
building public trust.
For those in charge of operations and administration we enhance their sense of responsibility
and ownership of day-to-day processes with the improved internal control environment as a result of the
audit.
Our commitment to provide quality financial reports that add value is a constant. This enables us the
convergence of information needed by those in the corporate reporting supply chain and governance to
understand companies in detail and in depth. To maintain this high grade, we train our people with the
right combination of industry-specific issues, global perspective, local implementation, and forward
looking approach, with a deep insight on international and local accounting and auditing standards.
Some of our main Assurance services:
Advisory services
Consulting- We help organisations to work smarter and grow faster. We consult with our clients to
build effective organisations, innovate & grow, reduce costs, manage risk & regulation and leverage talent. Our
aim is to support you in designing, managing and executing lasting beneficial change.
Deals- We help clients do better deals and create value through mergers, acquisitions, disposals
and restructuring. We work together with them to help develop the right strategy before the deal, execute their
deals seamlessly, identify issues and points of negotiation and value, and implement changes to deliver
synergies and improvements after the deal.
We have made it easier for companies, whether large or small, to lessen their tax problems and meet tax
compliance obligations.
We deal with main taxes affecting all businesses, and those in difficult areas such as international tax, expatriate
tax, and value-added tax.
Our tax colleagues in other PwC firms worldwide work with us in giving professional and timely advice on tax issues
that crop up in every area where there is an international transaction.
Tax returns
We help comply with corporate and individual tax obligations.
Tax audits
We do in-depth studies to identify possible tax problem areas and review the tax position in a given situation or
transaction.
investment incentives available. We have ample experience in advising clients on all aspects of setting up a
Philippine operation, and in dealing with issues such as:
Legal services
For engagements that call for legal services, we can refer our clients to Cabrera Lavadia & Associates, a connected
firm to PwC global legal services network which specializes in tax consultation. This firm handles corporate services
work, such as business registrations, government compliance, mergers, acquisitions, insolvency corporate
restructuring and corporate secretarial services. It also offers immigration and labor practice, legal due diligence
reviews and court cases.
Immigration
Social security
The #1 job of the global mobility function is to deploy talent to the assignment location in as cost effective and
efficient way as possible. Are you thinking about how to best align your mobility process to meet the needs of your
business strategy while keeping costs down? Are your assignment policies flexible enough to cope with different
assignment patterns, a rapidly changing workforce diversity, and a growth in new assignment locations? Does your
mobility function make effective use of technology? PwC can help you address these challenges and future proof
your mobility function and processes.
Isla Lipana & Co. performs audit, taxation, advisory and Japanese business services
We deliver quality services to our clients through our main office in Makati City and our branch office in Cebu. We
now have 21 partners and over 630 professional staff.
Assurance
Financial statement audit, regulatory compliance and reporting, assistance on capital market transactions, financial
accounting, independent controls and systems process assurance, internal audit.
Tax
Planning, opinions and rulings, assessments, audits, availment of incentives, claims for refund, business services,
global compliance and accounting, international assignment solutions, customs and international trade.
Advisory
Business recovery services, corporate finance, due diligence, finance function reviews, business forensics,
operations reviews, change management, process streamlining and documentation, risk management, business
and market strategy, information technology consulting, HR consulting, transaction services, valuations.
PwC is the brand under which member firms of PricewaterhouseCoopers International Limited (PwCIL) operate
and provide services. Together, these firms form the PwC network. Each firm in the network is a separate legal
entity and does not act as agent of PwCIL or any other member firm. PwCIL does not provide any services to
clients. PwCIL is not responsible or liable for the acts or omissions of any of its member firms nor can it control the
exercise of their professional judgment or bind them in any way.
Controversies[edit]
Willie Nelson[edit]
In 1990, the US Internal Revenue Service seized most of the assets of Willie Nelson, claiming he
owed $32 million in back taxes, including penalties and interest. He sued Price Waterhouse,
contending that they put him into tax shelters that were later disallowed by the IRS.[43] The lawsuit
was settled for an undisclosed amount.[44]
ChuoAoyama Suspension[edit]
From 2000 to 2006, PwC's affiliate of assurance service in Japan was ChuoAoyama Audit
Corporation ( Ch-Aoyama Kansa Hjin ). In May 2006, the Financial Services
?
Agency of Japan suspended ChuoAoyama from provision of some statutory auditing services for two
months following the collapse of cosmetics company Kanebo, of which three of the partners were
found assisting with accounting fraud for boosting earnings by the company of about $1.9 billion over
the course of five years. The accountants got suspended prison terms up to eighteen months from
the Tokyo District Court after the judge deemed them to have played a "passive role" in the crime.
[46]
The suspension was the first ever imposed on a major accounting firm in the country. Many of the
firm's largest clients were forced to find replacement auditors before the suspension began that July.
[47]
Shortly after the suspension of ChuoAoyama, PwC acted quickly to stem any possible client attrition
as a result of the scandal. It set up the PricewaterhouseCoopers Aarata, and some of
ChuoAoyama's accountants (but most of the international divisions) moved to the new firm.
ChuoAoyama resumed operations on 1 September under the Misuzu name. However, by this point
the two firms combined had 30% fewer clients than did ChuoAoyama prior to its suspension.
[48]
Tyco settlement[edit]
In July 2007, PwC agreed to pay US$229 million to settle a class-action lawsuit brought by
shareholders of Tyco International Ltd. over a multibillion-dollar accounting fraud. The chief
executive and chief financial officer of Tyco were found guilty of looting $600 million from the
company.[50]
Satyam case[edit]
In January 2009 PwC was criticised,[51][52][53][54][55][56] along with the promoters of Satyam, an Indian IT
firm listed on the NASDAQ, in a $1.5 billion fraud.[57] PwC wrote a letter to the board of directors of
Satyam that its audit may be rendered "inaccurate and unreliable" due to the disclosures made by
Satyam's (ex) Chairman and subsequently withdrew its audit opinions. [58] PwC's US arm "was the
reviewer for the U.S. filings for Satyam."[59] Consequently, lawsuits have been filed in the US with
PwC as a defendant.[60] Two partners of PricewaterhouseCoopers, Srinivas Talluri and Subramani
Gopalakrishnan, have been charged by India's Central Bureau of Investigation in connection with
the Satyam scandal. Since the scandal broke out, Subramani Gopalakrishnan has retired from the
firm after reaching mandatory retirement age, while Talluri remains on suspension from the firm. [61]
Yukos prosecutions[edit]
In November 2010, The New York Times reported that PwC had been assisting the Russian
Government with prosecutions in relation to alleged tax evasion at Yukos stating "...Then, in 2007,
with the prospect of parole on the horizon, the same prosecutors with what appears to be the
complicity of PricewaterhouseCoopers, Yukos's longtime accounting firm indicted the two men
(Mikhail B. Khodorkovsky and Platon Lebedev), again, bringing a new round of Kafkaesque
charges."[62]
A cable from the US embassy in Moscow stated that the trial was politically motivated and that a
deposition in a US court by PricewaterhouseCoopers may show that PwC was pressured by the
Russian government to withdraw its prior Yukos audits. An embassy source noted that if the audits
were not properly withdrawn it "would greatly tarnish PWC's international reputation." [63] Russian
authorities were investigating PwC for tax evasion, but suspended the investigation once PwC
withdrew the Yukos audits.[64]
Bank was also based in Hyderabad. This led to the RBI banning PwC from auditing any financial
company for over a year.[65][66][67] PwC was also associated with the accounting scandal at DSQ
Software[68] in India. Following the Satyam scandal, the Mumbai-based Small Investor Grievances
Association (SIGA) has requested the Indian stock market regulator SEBI to ban PwC permanently
and seize its assets in India alleging few more scandals like "Ketan Parekh stock manipulations." [69]
When bidding took place, PwC repeatedly failed in each round, and the World Bank in each case
pressured PwC to be pushed to the next round and eventually win the bid. The effort at privatization
fell through when an investigation was conducted by Arvind Kejriwal and the non-governmental
organization (NGO) Parivartan in 2005.[74] After submitting a Right to Information (RTI) request,
Parivartan received 9000 pages of correspondence and consultation with the World Bank, where it
was revealed that the privatization of Delhi's water supply would provide salaries of $25,000 a month
to four administrators of each of the 21 water zones, which amounted to over $25 million per year,
increasing the budget by over 60% and water taxes 9 times.[75] [76]
The Delhi Jal Board (DJB), which administers the water system of Delhi, was first approached by
Parivartan in November 2004, following a report by the newspaper The Asian Age, where the
scheme was revealed to the public for the first time. [75][76] The DJB denied the existence of the
project, but after an appeal, the RTI request was granted. The documents revealed that the project
began in 1998, in complete secrecy within the DJB administration.[75][76] The DJB approached the
World Bank for a loan to improve the water system, which it approved, and the effort began with a
$2.5 million consultation loan. The Delhi government could have easily provided the money, and the
interest rate of 12% that was to be loaned by the World Bank could have been raised on capital
markets for 6%.[75][76] Following the consultation, 35 multi-national companies bid, of which six were
to be short listed. When PwC was in 10th place, the World Bank said that at least one company
should be from a developing country, and since PwC made the bid from its Kolkataoffice, it was
dubbed an "Indian" company, and its rank was dropped to 6th.[74] When PwC failed in the second
round, the World Bank pressured the DJB to start over with a fresh round of bidding. Only one
company succeeded in the new round that was not PwC, and the World Bank had the lowest marks
from an evaluator thrown out. The contract was awarded to PwC in 2001. [77] Following the
investigation by Parivartan, a campaign was waged by Kejriwal, Aruna Roy, and other activists
across Delhi, and the DJB withdrew the loan application to the World Bank. [74][75][76]
Cattles[edit]
Cattles plc has brought a legal action against PwC in the UK in respect of the 2006 and 2007 audits
claiming that they had failed to carry out adequate investigations.[78] Cattles, a UK consumer finance
company, later discovered control weaknesses which caused its loan book to be materially
overstated in its balance sheet; having been listed as a FTSE250 company, it subsequently lost its
listing. PwC has disputed this legal claim.[79]
Quinn Insurance[edit]
PwC Ireland is being sued by the joint administrators of Quinn Insurance Limited for 1bn over
alleged negligent auditing.[82]