TRANSFERRING

The

(New products and Merchandise)

PRODUCTS/ SERVICES TO

Bazaar

(Millennial Consumer)

Gaurav Marya

Chairman, Franchise India

CONSUMERS CONVENIENTLY
(New Age Delivery)

The debate has changed completely and it has taken less than five years to reach here. No more is it about Retail or eRetail; it is a given that
one needs to be omni-channel to be able to catch up with the consumer. While the future looks interesting, current times are uncertain for the
retail industry to draw the way forward. The consumer is erratic with short reaction time and competition is non-traditional and margins are

There are no rules left in

Modern retail, with too
much happening too
fast. The entire retail
industry is being disrupted,
creating an ocean of
opportunity for those who
are willing to be bold and
move fast.

tightening. This calls for transition from selling products or services to selling experiences; which will not be easy for established retailers to
undertake and weather. Such times put a big question mark on which way the investment should flow in.
There are no rules left in Modern retail, with too much happening too fast. The entire retail industry is being disrupted, creating an ocean of
opportunity for those who are willing to be bold and move fast.
Today, Brands, Retailers & eRetailers need to step away from existing business models and collaborate in new ways both with each other and
directly with their customers for embracing and monetising the buzz word of the moment i.e. change.
Fuelling the sense of urgency towards consumer-led change and the reality that current business models have yet to catch up; Indian Retail
Congress will delve into 3 critical business areas that will allow for stepping into the lives of next-generation consumers, i.e. Consumer Insights
to leverage what could be new for Retail, Licensing and new age merchandising to give more to the Indian Retail shelves and eRetailing to be
present where the customer is.
I invite you to join me for the Indian Retail and eRetail Congress in its 4th year as we try to collect the disruption around us and collaboratively
explore possible future scenario.

understand todays and tomorrows consumer and

Successful retail personalisation is about the

consumer, when it comes to the shopping process.

navigating the retail landscape by the shaping of the

incorporation of shopper insights to enhance the

All retail change that is of consequence revolves

shoppers inclination.

customer experience across

around serving the customer by addressing their

needs. At the heart of the Indian Retail Congress will
be the Consumer, as discussions will be focussed
on building ideas that will help delegates better

29%
Increase in average
annual disposable
income between
2007 and 2012

COnsumer
Insights

25%
Increase in

consumer spending

The consumer insights will help leverage how to

be more up front about your in-store engagement

the business, from

merchandising and marketing through channel

operations and more.

strategies and create more valuable shopping

experiences for your customers.

32%

Shoppers were influenced

by promotions in 2014

18%

$2,645

Shoppers switched stores

for better promotions in 2011

Collective worth
of HNIs - expected
numbers to grow
twice over 4 lakh
by 2015

In-Store consumer
purchases took place
for FMCG categories

billion

5%

Modern trade sales in

India are store branded
(versus 1% in China and
3% in Indonesia)

88%

Shoppers felt
that prices were
increasing.

30%

27%

Shoppers in 2012
knew the prices of
most items they buy
regularly

52%

Shoppers were price

aware by 2014

37%

Shoppers in 2013 knew the

price of items bought

Source : Nielsen

Today, 60% shoppers are men.

It was the reverse 7 years
back.Consumer demographics
and preferences are in
flux.The Future of Retail
profitability rests on growing
customer base & deepening
customer relationships that
will emanate from knowing
customer perceptions,
expectations, and
preferences.

The power has undoubtedly shifted from retailer to

to
automobiles ,
everything is now
(really) selling

online, as we had
suggested in 2011

todays consumers. The move towards establishing

The Indian Retail Congress will assemble some of

but by new retail businesses that have none of the

a seamless experience for consumers across the

the best exponents and experts in the digital world

legacy issues of systems, culture or stores.

store, online, mobile, tablets and social media is

across many different sessions to provide delegates

The once linear purchase path has been scrambled

accepted as the new retail model. Delivering this,

with invaluable help and insight.

as consumers are preoccupied by digital devices at

however, is one of the biggest challenges facing any

home, on-the-go and in the store. eRetail plays by new

retail business.

rules, that have synced in a new retail response from

50%
62%
53%

400+

E-COMMERCE
PORTALS
Indian on-line retail market expected to grow by 2016

In India, more than 62% of consumers prefer shopping online >

the global average of 54%

Retailers are looking to spend more than 25 lakh annually on online

Omni-channel technology & operations in 2015-2016

RS 62,967
CRORE
E-COMMERCE
MARKET

16%

Share Of
E-Retail In
E-Commerce

Source : Forrester Research

From Salt

Retail is not only being disrupted by new technologies,

Source : Nike Beijing, China

tangible,
services
intangible,

experiences
memorable.

and

50%
43%
39.9%

today just does not want faster access to a large

variety of products, but also a more need defined
personalised experience and this is the building block
of effective experiential approaches. The Experience
Economy is today considered to be the main
underpinning for customer experience management.
In the experiential economy, people would be willing
to allocate high percentages of their gross incomes
to live amazing experiences.T he question, then, isnt

Consumer product investments will be redirected to

customer experience innovations by 2017

Customer-centric companies gained in performance

Decrease for companies who neglected customer experience

40%

Increase in customer
experience jobs from
July 2013 - 2014

whether, but when and how to enter the emerging

experience economy.
In todays always-on, omni-channel times, retailers
must create the best experience to meet consumers
needs and capture their hearts, minds and ultimately,
their wallets.
The upcoming combination of physical, human and
digital touch points results in an Experience Signature
unique to every brand.

15%

Organisations
shifted to
customer service
applications with
SaaS solutions

84%

CIOs focus on
mobile customer
experience.

Source : Retailer Magazine

Commodities
are fungible, goods

We have moved from the agriculture to Industrial to

service economy and now the new gen customer is
pulling the consumer businesses into an experience
economy. A Brand or a Retailers ability to deliver
an experience that sets it apart in the eyes of its
customers serves to increase the amount of consumer
spending with the company and, optimally, inspire
loyalty to its brand.
The starting point is to understand that consumer

and entertainment, characters and celebrities,

brand owners and agents with consumer goods

strategy that has the power to deliver innovative

sports, talent hunts which today presents a

manufacturers, licensees and retailers, to build more

and engaging product experiences across thousands

large opportunity to be then be leveraged in retail

for Indian Retail shelves.

of categories through compelling merchandise at

through fresh product lines and merchandise. The

Experiences have always been at the heart of the

There is something that

retailers around the world, enriching consumers

Licensing & Merchandise Conference at the Indian

entertainment businessa fact that Walt Disney and

Coca-Cola, Levis,
Harley Davidson,
Disney, Kodak and
McDonalds have

experience with their choice. The media, television

Retail Congress will be a gathering of like-minded

the company he founded have creatively exploited.

and digital mediums play a significant role in building

people connecting the worlds most influential

a higher customer connection with brands, movies

entertainment, character, fashion, art and corporate

in common

Rs. 3,000-3,500 cr.

Current stand of Licensing
& Merchandise industry
business in India

12%

Increase yearon-year

$156 Billion
Global annual retail
sales from licensed
merchandise

$637 Million

Annual retail sales from

licensed merchandise
in India

Source : Retailer Magazine

Licensing is the most powerful consumer business

of the Business for

Brands and Retailers
invariably comes from

20

%
of your customers.
Personalisation & overdelivering to a critical
minority is key for
Wallet share

on a certain product category is a vital piece of

potential value.Right From the first digital touchpoint

Retailers offer is not good enough, people simply go

information for planning and managing sales and

to the greeting in-store (if you have a brick-and-

find another one. Because of this, retail and eRetail

marketing initatives. The Indian Retail Congress

mortar presence) to customer service for purchased

needs to be less focussed about each transaction,

2015 will demystify the customers wallet in terms

products a holistic user experience is powerful for

and more about fostering long-term relationships.

of opportunity across product categories. Share

driving retention.

What matters the most today for a Retailer, eRetailer

of wallet is a key factor in Customer relationship

and a Brand today is the share of consumer wallet.

management system (CRM) and an important

The total amount of money a customer can spend

indicator to measure customer loyalty and customer

9%

3 hrs 18 mins

Time spent by Indians

on their smartphones
everyday, one-third of this
is spent on apps

17%
Consumers in

urban India have

a smartphone

Money spent
on healthcare
in 2005

50%

Money spent
on food and
grocery in 2015

FASTEST GROWING CATEGORIEs

19%

16%

Money spent
on healthcare
in 2015

64%

Money spent
on food and
grocery in 2005

milk foods

36% olive oils

19% sugar
substitutes

14% break-

fast cereals

19%

sanitary
napkins

29%

diapers

19% air
fresheners

Source : Forrester Research & Nielsen

80%

Customer expectations are at an all time high if one

What does
success look
like in 2015?
Setting New Benchmarks in Retail and
eRetail & Licensing

Winners will be announced at a glittering ceremony on April 18, 2015,

before a room full of the leading names in Indian & global retailing.
The Indian Retail Awards is set to be the most prestigious night of
the year in the retail calendar, offering 400 of the industrys finest
a chance to network with their peers and be recognised for their
outstanding performance and innovation.

AWARD OBJECTIVES
The objective of the Indian Retail Awards is to recognise the
Retailers who are closing the gap between operational reality and

BENEFITS OF AWARDS
The most esteemed awards recognising entrepreneurial excellence
in eRetail sector will confer national recognition to awardees, as the
best businesses in the country. Armed with a trophy / plaque, winners
will receive extensive media coverage as well as PR opportunities
with prospective partners. Above
all, the winner gets a chance to be featured in Retailer magazine,
thereby garnering national as well as international recognition.
National recognition as the best Retailer, manufacturer or
supplier in India

Sales figures and footfalls tell a Retail success story, but they dont

consumer expectations with great retailing practices

Feature story in Retailer magazine

tell about the whole nine yards that the retailer has to walk to get

To promote and motivate last mile delivery in retail

Success stories to be shared with other emerging retail

there. The people, the brands and the companies recognised at

To add value to those businesses that go beyond their set roles

the Indian Retail Awards 2015 will give insights into the strategic
advances made by retailers in the past 12 months. The Awards will
recognise the achievements of Indias most successful retailers and
brands across multiple categories in terms of business performance,
customer experience, innovation and leadership in the retail sector.

to serve their customers in retail set ups

To set benchmarks of consistency in customer service
excellence
To highlight new innovation and leadership in Retail

businesses
Access to a vast database of knowledge

Retail & Brand Licensing AWARD CATEGORIES

BEST IN RETAIL CATEGORY AWARDS
Apparel Retailer
Leading branded fashion retailers across Western/ Ethnic categories
Jewellery Retailer
It is applicable for leading branded gold, diamond and semi-precious jewellery and
accessories Retailer
Footwear Retailer
Footwear Retailers for men/women/ children
Pharmacy
Applicable to Pharmacy Businesses, particularly Pharmacy chains and Luggage,
Bags retailers
Toys & Stationary
Applicable to toys, stationary and childrens play products retail chains, Specialty
Retailer (Including Florists; gifts and greetings; Books)
Beauty Salon & Spa
For Beauty Salons & Spas who have maximised their footprint & developed
service excellence in the business
Wellness
For wellness enterprises who have maximised their footprint & developed service
excellence in the business
Fine Dine Restaurant
It is applicable to both In-hotel & standalone Fine Dine Dining places
Caf Restaurant
It is applicable to cafeterias with multiple standardised outlets
Quick Service Restaurant
It can be applicable to any QSR that serves quick and quality-consistent food all
along
Best in Customer Service Food & Grocery
Applicable to Grocery Retail Businesses
Home Delivery
Applicable to Retail Businesses that have a Home delivery business model
Kiosk Retailing
Kiosks in Restaurant/Food Service; beauty & wellness; Art jewellery; specialty
product /service
Automotive Industry
It would be for Corporate dealers and distributors of Auto & auto products
Best in Customer Service - Financial Services
It will be given to Financial Services companies with retail models
CDIT & Telecommunications Retail
Including Mobile and electronics stores, gaming & entertainment Retail Zones
Home Retailer
Including Furniture, Furnishings, Bath, Kitchen, cookware retailers
Luxury Retail Fashion
Applicable to luxury fashion Retailer in India The above mentioned Retail category
Awards will be separately nominated and awarded across three dimensions of
retail size:
National Retailer
Applicable to retailers with footprint in at least 2 regions or more
Large Format Retailer
Applicable to stores of at least a size of 10,000sq.ft. or more, & for a
departmental or single category stores

Regional Retailer
Recognizing the regional retailers North/South/East/West

BUSINESS STRATEGY PERFORMANCE AWARDS

Store Design of the Year <1000sq.ft
This category is looking to find the outstanding new store designs. Open to all
retail sectors and stores, with sizes greater than 1000sq.ft, that have opened in
the last 12 months.
Store Design of the Year >1000sq.ft
This category is looking to find the outstanding new store designs. Open to all
retail sectors and stores with sizes less than 1000sq.ft, that have opened in the
last 12 months.
Pure Play Retailer of the Year
This award is open to all those retailers who conduct their business purely online
and do not have any physical (bricks and mortar) stores where customers can
shop.
Best New Retail Launch
The Jury will be looking for exciting new store-based retail concepts that are
already creating new standards and winning approaches to a market.
Customer Loyalty Initiative of the Year
This Award is open to any organisation that has instigated a new and innovative
way of improving its customer loyalty.
Best Use of Social Media and Communication Strategy Award
The Award will be given to the Retailer who has optimised Social media to
leverage better customer service.
HR Strategy of the Year
This Award is open to any Retail organisation that has an Employee Engagement
strategy that has led to an overall improvement
Retail Leadership Award
This Award will recognize a CXO-level Retail Professional who has demonstrated
exceptional leadership and vision in the field of customer strategy serving as an
inspiration to others
Best Application of Technology Award
This Award is open to any Retailer that has successfully applied technology
as part of an overall strategy to improve its customer service and satisfaction
offering.
CSR Initiative of the Year
The award honours the retailer who have, by their actions, demonstrated that
they are outstanding corporate citizens through on-going high standards but also
have to their credit a distinctive and effective initiative undertaken in the last 12
months.
Retailer of the Year
The Top Honour will recognize the Retailer who has achieved holistic growth and
created positioning of the business through specific initiatives and developments
introduced

RETAIL SUPPLIER AWARDS

Best CRM Technology Provider
Industry expert who enables and accelerates the journey to integrated customer
management and the delivery of an intentional customer experience in retail

Best Loyalty Solution Provider

The Award will be given to a loyalty provider who brings a solution satisfying
shopping experience to their customers
Quality Customer Service Enabler
An overall Software/ Hardware provider for achieving overall High Customer
Service
Automated kiosks provider
Mobile and self-service kiosk technology deployments across all Retail market
segments including Customer Education; self checkout, etc
Best Logistics Service Provider
Will be awarded to logistics, courier, delivery Companies, who have been voted as
Best Service providers to retail business
Best Shopping Mall of the Year
Shopping Malls that have find resonance with customers and retailers alike

BRAND LICENSING
International Retailer, eRetailer, Licensor of the Year
This award seeks to highlight those companies that have clearly developed a
model for profitable growth internationally
Best Licensor of the Year Retail
Best Licensee of the Year Retail

to be judged by retail visibility

Best Licensor Awards

Best Licensor of the Year Entertainment

Best Licensor of the Year Sports
Best Licensor of the Year Brand

Best Licensee Awards

Best Licensee of the Year Apparel
Best Licensee of the Year- Dress-Up or Party ware Range
Best Licensee of the year- Giftware Range
Best Licensee of the Year- Food or Drink Range

The Innovation Award

Best Licensee of the year- Marketing Communication Campaign Award
Best Licensee of the Year Toys & Games
Best Licensee of the Year Mobile Phones & IT Products
Best Licensee of the Year FMCG
Best Licensee of the Year Education
Best Licensee of the Year Publishing
Best Licensee of the Year New Media
Best Licensee of the Year Personal Care
Best Licensee of the Year Home Range
Best Licensee of the Year Real Estate

These retailer awards are for retailing excellence of licensed products over the
last year.All licensors, licensees and suppliers can submit nominations for these
retailer awards.

eRetail AWARD CATEGORIES

BEST IN eRETAIL CATEGORY AWARDS
The category leaders who enjoy the largest market share and are also leading
innovation for the growth
Fashion eRetailer of the Year
eRetailer specialising in Clothing, footwear, watches, jewellery, accessories
Quick Service Food Delivery eRetailer of the Year
eRetailer into quick service food delivery via online order placement
Health, Beauty & Wellness eRetailer of the Year
eRetailer specialising in Health, Beauty and Pharma products and services
Consumer Durables eRetailer of the Year
eRetailer specialising in consumer durables, IT and telecommunication products
and services
Home & Lifestyle eRetailer of the Year
eRetailer specialising in hard and soft furnishings and accessories for home
Leisure & Travel eRetailer of the Year
eRetailer specialising in leisure and travel services like
e- ticketing, travel
eRetail Store of the Year
eRetailer specialising in ordering daily need products

Pure-Play eRetailer of the Year

New and established pure-play online retailers without a physical store,
demonstrating best practices in merchandising, service, functionality and
customer experience.
Debutant eRetailer of the Year
Best start-up (launched post Jan 1, 2014), be it pure-play or
multichannel, someone who demonstrates a sound, innovative and effective
business strategy to develop a growing customer base.
Smart use Technology eRetailer of the year
eRetailer utilising available technologies or proprietary systems that deliver
improved efficiencies for the business, better customer experiences and valuable
analytical data to continually improve customer experience.
Most Innovative eRetailer
The most imaginative initiatives in the online retail space, ranging from site
design, usability, customer experience, service, need fulfilment or any other area
of the eRetail discipline.
Best eRetail Marketing Initiative
An award for the best online eRetail marketing initiative, via a single channel or
an integrated campaign, such as email, mobile, social media, search, offline, live
events or a combination of many.

eRetailer of the Year - Value for Deals

eRetailer who gives best deals for brands and non-branded products and services

Best Customer Experience

This award will be ranked on the basis of site usability, product and content and
efficiency of delivery and customer satisfaction.

Luxury eRetailer of the Year

eRetailer in the luxury category whose services/products are
also sold online

Best in Customer Service Eservice Provider

It can be applied by Business service portals in Travel; education; insurance;
healthcare; matrimonial; astrology or specialty services

eRetailer advertising campaign of the year

Best advertising campaign for eRetail promotion

Best Site Optimisation & Design

This award is for the best overall site design from an aesthetic, usability and
technological perspective with specific focus on conversion optimisation
features to improve shopability and the path to purchase.

Book & Music eRetailer of the year

eRetailer specialising in books and music merchandising online
Specialty eRetailer of the Year
eRetailer specialising in a product and service meant for the niche consumer
eEducation Services of the Year
Online educational services
Gifting eRetailer of the Year
eRetailer in online gifting
Gaming eRetailer of the Year
Organisations into selling online games
eRetailer of the Year
Best eRetail website.
eRetail Leadership of the Year
The professional with significant achievements as a mentor/leader, under whose
leadership the company has grown tremendously.

SPECIAL AWARDS CATEGORY

These special awards are for individuals and companies who have
created path breaking trends and who have led unprecedented
innovations that have uplifted the morale of the entire eRetail
industry.

Emerging eRetailer of the Year

This category recognises the new eRetail concepts that have carved out a niche
for themselves in the highly competitive eRetail arena.
Marketing/Advertising Campaign of the Year
This category recognises any marketing initiative - whether an advertising
campaign, promotion, sponsorship or online marketing initiative - which has
delivered genuine results for the eRetailer.
eCommerce Site Innovation Award
The most imaginative development of the year, in terms of content, service,
technology, marketing or all of the above. Clear demonstration of platform
advancement improvements beyond accepted norms like customer reviews, click
and collect, etc.
Re-design/Re-launch of the Year
Screenshots of the old website will need to be provided to compare with your new
one, allowing the judges to assess both content and overall look and feel.
Innovation in Delivery Award
This award will recognise the company that can demonstrate, through service
improvements, product innovation and technological enhancements, a measured
improvement in service and customer satisfaction.
Best eCommerce Payment Innovation
The company who has thought creatively about the payment gateways. Multiple
payment options are a must and also evidence on how customers are accepting
the options.

Best Use of Social Media

Social media employed to demonstrate business benefit in an innovative way.
Active conversations on Twitter, use of Facebook and blogs are becoming
standard; what sets your social media engagement apart from the rest of the
pack?
Outstanding Contribution to eRetailing Award
Individual having contributed significantly to the eRetail industry in India. In terms
of economic redemption and developing the overall eRetail ecosystem.
eRetail Solution Provider of the Year
Enterprises playing supplier to the eRetail companies largely taking care of
backend functional roles like handling logistics, warehousing, website hosting,
payments, web based software/ services, etc

BRANDS WITH OUTSTANDING eRETAIL PERFORMANCE

Leading retail and product brands which have shown exceptional
performance in online retail.
Clothing brand (sports and fashion brand)
The leading branded fashion retailer with the greatest online offers, styles and
trends
Furniture brand
Leading online brand for furniture, luxury interiors and home accessories
Kids clothing brand
The leading brand with the greatest offers, styles and trends for children clothing
Jewellery brand
Indias largest integrated branded gold, diamond and semi-precious jewellery and
accessories
Accessory brand
The leading brand with multitude of accessories in e-retailing
Beauty and personal care brand
Leading brand in beauty, health and personal care products
Best FMCG brand
Best online brand in action in FMCG arena
Sports brand
The leading branded sports fashion retailer with the greatest offers, styles and
trends
Best footwear brand
The leading branded fashion footwear retailer for men and women
Best brand in CDIT (TV, Video, Audio)
Best brand offering great product assortment in white goods.
Best computer brand
Laptop, desktop, ipad, Computer accessories and components, Software Leading
brand in gadgets and gizmos arena
Best mobile and accessory brand
The brand leading the best practices in m-commerce
Best Home brand
Leading brand in the latest fashion trends for the home and interiors including
kitchen, home appliances, brown goods

THE CONVENTION IS DIVIDED INTO 5 STREAMS

BUILDING AN OMNI-CHANNEL
BUSINESS
The key elements of an omni-channel offer-Barriers and
challenges of omni-channel retailing

Competing at the Speed of

Retail
Due to globalisation, technology and easy access, power
has been vested to the consumer, and the retail industry has
become a truly volatile one.
Customer insights are at the heart of every great innovation and that
is where Indian Retail and eRetailCongress will have leaders of global
& Indian retail and eRetail enterprises provide valuable insights
about how to reach consumers in this new terrain. The objective

How to base store actions on what online interactions tell you

and how do you bring customers from online into your stores
How to Re-vitalize your inactive customers and improve
marketing ROI by mining customer data
How to ensure your content strategy and commerce strategy
complement each other
How largest online retailers convert shoppers into buyers, and
then turn them into loyal customers

Brand owner to be a trend-watcher and take latest innovations from

inspiration to execution.
The Congress will examine how e-commerce is re-writing traditional
retail practices and implementation of new ones that will shape
retail Indian retailings new distribution. Call it multi-channel,
omni-channel every-channel the fact is, today retailers need
to fully understand and integrate ALL channels and ALL payment
methods. This is Indias only event that brings it ALL together.

bring programs in-house, keeping vendor costs down, building

efficiency into daily business activities and more.
e-Retail Startups can learn the latest e-commerce tools and
technology for building their business and how to find funding to
take it to the next level
Marketing Professionals can understand how to decide on the
right marketing spend to target different customer types
HR departments and Recruitment agencies can understand the
best HR needs and also new practices in e-commerce Business
organisational Design
e-Retail Solution Providers across technology, security, social
media, loyalty, and logistics can understand the burning needs of
the industry both on stage and one to one

of the conference is to put together a conceptual framework that

can turn any Retail business professional or an entrepreneur or

marketing and promotion, deciding whether to outsource or

WHY & WHO SHOULD ATTEND

e-Retail Professionals can debate issues that todays
e-commerce teams need fast solutions for Retail chain
Professionals will learn how to make the web the centerpiece of

Investors and Financial Institutions can gather the latest

practices in the e-retail sector and meet with potential
investees and learn of their Business models
Research Companies & Consumer Intelligence Agencies can

an organization, how mobile can help in-store sales, how to turn

understand the latest trends in e Retail with firsthand account

online info into in-store action, and more.

of consumer behavior in multi-channel retailing

Business heads, C level executives of Retail and e-Retail

companies can decipher accurate cost/benefit evaluation of

International retailers, importers, manufacturers, local

manufacturers, brands and local retailers seeking distribution
opportunity through e-retail

Retail CONFERENCE AGENDA April 17th, 2015

Session Highlights
The retail state of the nation: Where we are now and what does the future hold?
How Government policies will affect the consumer economy
Building readiness for retail transformation: Creating an agile organisation
How do you ensure your business has the ability to change with shifting customer attitudes? Retail economic
outlook - Finding direction in the midst of uncertainty
Embracing technology and innovating with the customer
Session 1
UNDERSTANDING TODAYS SHOPPER AND HIS PATH TO PURCHASE
Real Market Insights into the Consumers Wallet Share
Complete download of Industrys key wallet share consumer trends in 2015-2016 across retail verticals in Fashion,
Footwear, Jewellery, CDIT, CPG, Wellness and Home
What are the top consumer trends for 2015 across all Retail Sectors?
Innovative ideas from Indian and global businesses and brands applying those trends in India
Capturing changes in consumer expectations, reaction to products, loyalty to brands and other quality proxies
in his buying behaviour from leading retailers
Session 2
THE PROMISE AND PERIL OF INDIAS YOUTH BULGE
A Millennial Readiness Guide for Retailers
45% of Indian population can be termed as Millennials. These Millennials spend more on clothing and other
consumer goods than any other demographiceven when income is equal. These digital natives are prime
consumers, but capturing the loyalty of this most valuable group of consumers requires a new approach to retail
sales and branding.
Millennials dont just want to buy, they want to buy in. Whats driving the passion economy
and how to tap into it?
The strategic adjustments that businesses need to make to succeed and connect with todays
transformed consumer
How can Manufacturers, Licensors and Retailers identify with The Voice of the Millennials?

Session 3
THE RELATIONSHIP BETWEEN CONSUMERS AND BRANDS
What Goes into Creating a Stronger Human Connection with a Brand
The strong values that consumer feels in the culture, product and retail environment right from the Brands
products to the branding down to the store designs connect with the consumer, and how it differentiates your
business.
When your competitors sell the same merchandise, how can you stand out as a retailer
What got you to the top, wont keep you there: Adapting your strategy for the times
Session 4
CONSUMER INSIGHTS FROM INDIAN HEARTLAND
How, When, Where and Why is Consumer Buying Across the Country
How are Regional Retailers building successful and aspirational brands in their markets? Hear from individual
market leaders; who are building a sustainable brand that exceeds customer demand
Maintaining a balance with merchandising, channels, pricing and store format strategy to achieve a superior
position in the market.
Insights & closer look in Indian regions & retailers who are thriving in these dynamic markets
What does it take to create and lead a successful independent retail business -The passion, entrepreneurship,
and innovation that ensures the brand endures and grows
Rural retail - what is driving it forward
Session 5
THE EXPERNTIAL WEALTH OF LUXURY CONSUMPTION
Why Luxury Retail is Better Positioned for Growth
In todays world of consumer products, experience and perception are far more important than utility. Luxury
Retail time and again has been able to customise service, complete privacy, immediate responsiveness, and total
availability.
Session 6
Franchising & Retail property strategy in 2015
The concurrence of Franchising & retail estate is the key for brick-and-mortar growth as eRetail explodes
Hear about the key considerations when deciding on property strategy today
How to decide how many shops you really need and how Franchising can make it happen
Location, location, location which trading locations will be most profitable in the coming years?
Session 7
THE TOP 10 SUCCESS DIFFERENTIATORS TO UNLOCK CUSTOMER LOYALTY
Isolating key areas of opportunity for your business from an established framework of customer loyalty
Case studies from great brands locally and from around the world that have found the key to
their customers loyalty
Understanding that customer loyalty is so much more than your rewards or member programme

*subject to change

INAUGURAL SESSION
THE CHANGING RULES OF INDIAN CONSUMPTION
A Consumer Vision for the Future of Retail
How the retail industry will be transformed in an experiential economy
Today, Indian consumers unquestionably desire experience over products. With the shift in the old rules of
consumer behaviour, how retailing should be, has changed too. The new world of retail has new best practices
which are emerging from the customer, government, investors and technology, and the retailer needs to view
them holistically for his success. An insight and analysis of the retail landscape in 2015 that is driven with
consumer at heart by most influential leaders.

An experience occurs
when a Retailer intentionally uses services as the stage,
and goods as props, to engage individual customers in
a way that creates a memorable event. Commodities
are fungible, goods tangible, services intangible, and
experiences memorable.

eRetail CONFERENCE AGENDA April 18th, 2015

Keynote on 20 Myths about eRetail & First Look: 2015 Outlook for Digital Retail
Session 1
TRANSFORMING FROM BRICKS & MORTAR TO OMNI-CHANNEL
Competition or Collaboration in a Digital World- What All Retailers Need to Know about eRetail Functioning
Hear from leading retailers who have gone Omni-channel as they discuss how they are transforming their business to
respond to consumers evolving habits from reinventing their retail physical and online operations to adjusting and
responding to the 24/7 digital customer.
The changing role of the store. How can retailers create a dynamic pricing strategy that operates seamlessly across all
channels from kiosks and stores to online and mobile?
Underlying every great eRetail setups are great systems. An understanding of eRetailers investments- in innovation
and processes in technology, distribution and marketing- can help retailers understand how and where they should be
investing today to avoid being left out.
How will retailers and brands co-exist in the future in digital space
Session 2
WHAT ARE INVESTORS EXCITED ABOUT IN RETAIL TODAY?
Funding has been rolling into the eCommerce market at a fast pace. The session will examine what is raising investors
interest in eCommerce and will have finance experts who will talk about what they are looking for investment that funds
eRetail start-ups and growing organisations.
Session Highlights:
Where Funds foresee growth opportunities in Retail & Digital sector
Best sources of capital and financial support for expansion
Acquisition and going Public Growth and Omni-channel opportunities for retail
What are tech Pace Setters cooking into the E-Labs
Session 3
HOW CIOS LOOK AT THE FUTURE OF RETAIL
Retail CIOs Outlook on their Priorities and Emerging Technology Trends
How todays retail CIO needs to successfully collaborate with other CXOs and skillfully manage technology partnerships
and costs to quickly integrate brick-and-mortar era processes with digital retailing.
Join this panel of leading CIOs as they discuss these trends and other issues.
Leveraging long-standing, deep investments in technology throughout the retail organisation and rapidly evolving digital retail
technologies, they are leading the efforts to deliver an all-touch point, unified cross channel and unique customer experience.
At the same time, they are responding to the ever-evolving threat to retail landscape enabled by powerful digital and societal
forces.

One of the starkest differences noted between Retail and eRetail is that retailers ruthlessly off-loaded the burden of
fulfillment onto consumers; online retailers took the opposite strategy bearing the burden of fulfillment with gusto.
The panel of this session will focus on the out-of-view operations vital to a sites success.
What it will take to create a distribution system that keeps inventory stocked and ready for shipping, the last mile that
delivers the package to the consumer, the contacts with customers that smooth the path to purchase or return, the
payment and security protocols that give online shoppers the confidence to buy from your brand; these all have an
enormous impact on shoppers experience with your online store and a big influence on whether theyll return.
Session 5
THE INTERSECTION OF BIG DATA AND CUSTOMER EXPERIENCE

What to Measure and How to Interpret Results

Big Data and Shopping Analytics is business growth strategy and to be meaningful, it needs management to turn
large volumes of data into easily accessible insights. Big Data requires radically different thinking, new organisational
structures & processes, and new leadership skill sets more to interpret and connect data to meet the consumer
experiential.
Putting data into a direction to manage the profitability of distinction between actual and perceived
Session 6
WINNING OVER THE STORELESS GENERATION

How Mobile will Influence and Drive Commerce

Mobile apps account for 86% of the time spent using mobile devices. Mobile is not as much about selling as it is to
enhance interaction with your prospective customer. The session will reveal truths about the relationship between
mobile and commerce, including:
Why Mobile Commerce is completely different from eCommerce
The importance of on-Brand building through Mobile to influence other channels for sales
How to use mobile app messaging to reach customers and when consumers respond to mobile app messaging
Building loyalty with Mobile: The future of POS platforms combined with Mobile platforms
Turning a like into a sale - how to influence people in social media
Session 7
How will the Consumer Pay in the Future?

The Future of retail payments

We live in evolving time of payments area for retailers. Between regulation, the explosion of personal and enterprise
technology, and the changing behaviour and preferences of consumers, the path forward in payments is becoming
increasingly complex.
Discussion Highlights

The Indian Ecosystem of Retail Payments Who wins? Who loses?

Session 4

Making it Safe for Indian Customer to pay online

FULFILLMENT, CUSTOMER SERVICE & OPERATIONS

Taking the Pain Out of E-Transactions

How are eRetailers trying to get customers away from COD

*subject to change

INAUGURAL SUPER SESSION:

Retail is about meeting with your customer in

an environment he wants. Call it multi-channel,
omni-channel every-channel the fact is, today
retailers need to fully understand and integrate ALL
channels and ALL payment methods. This is Indias
only event that brings it ALL together.

Licensing is a way to move a brand into new

businesses without making a major investment in
new manufacturing processes, machinery or facilities.

CONFERENCE AGENDA April 18th, 2015

10:15 -11:00

PLENaRY INAUGURAL SESSION

THE NEW RETAIL MERCHANDISING & LICENSING WAY- MAKE IN INDIA. MAKE FOR INDIA

Licensing is a new way to merchandising across the world as it meets consumers need for variety and freshness in product lines. Brand licensing can help retailers and manufacturers to increase Retail
product portfolio as well as stand out in a competitive market and also is making Make in India dream a reality.
This thought leadership session reviews innovatively adopting this strategy of Brand Licensing by Indian businesses:
Types of brand licensing currently supported by demographics and consumption trends in India
Key growth opportunities for licensing, as well as which product categories are shrinking
Snapshot of successful innovations in brand licensing, both domestic and international during FY14-15
Successful retail strategies related to brand licensing and outlook for merchandising

11:15- 11:30

TEA BREAK

11:30-12:30

Session2: Whats Next For Brands Growth

HOW TO LICENSE YOUR BRAND-UNLOCKING THE ASSET VALUE OF YOUR BRAND

Does your Brand have what it takes to be the next licensing star? The Brand Licensing strategy starts from the evaluation process and evaluating relevant elements for your Brand licensing programme.
Also, acquire how to evolve internal structures and processes for successfully leveraging licensing of your Brand:
Evaluating the licensing potential of a brand, as well as necessary requisites for launching a program
Licensee support and required licensing assets (style guide and not a brand manual)
Challenges in managing licensing programs in India
Importance of deputing a representing agent
Understanding of licensing process & structuring a licensing deal
Financial aspect of license program management royalties, auditing and sales report reconciliation

Session 3: How Retailers and Licensees Look At Licenses

Before a licensed product actually appears on a store shelf or at eRetail, the property owner(Licensor) has to convince a licensee to take the brand, and (perhaps together) they have to get it sold into
retail. This seminar will give insights into how merchants and manufacturers evaluate the properties and products that come across their desks.
A Manufacturers/Retailers guide to becoming a Licensees
How can licensees evaluate properties
The parameters utilised by licensors to evaluate partners
Understanding and protecting your rights as a Licensee
Best practices while negotiating a Licensing Agreement
Direct to retail

*timings subject to change

12:30 - 13:30

14:30- 15:15

SESSION 4: Category Insights: ENTERTAINMENT LICENSING

FROM SCREEN TO THE RETAIL SHELVES

One of the most successful licensing strategies in India. Learn what makes it so and all that it entails
Segmenting program sources - Games, TV Shows and Series, Movies and Music
Character licensing - extensions and innovations are key to expanding licensing potential
Movie licensing: - Hollywood versus Bollywood
Importance of Media Commitment Vs. Upfront
Celebrity licensing: Being The Star in Retail

15:15-16:00

SESSION 5: CATEGORY FOCUS: CORPORATE LICENSING

FINDING MORE ACTION IN BRANDS

Corporate Licensing or Brand Licensing is extremely important for enhancing the long-term brand value, as well as extensions. It is important to be cautious and accurate in your decisions as a licensor.
On the other hand, celebrity licensing is rapidly becoming popular in India via brand endorsements learn how:
How to expand a brands presence into new segments without making a major investment
How to maintain the brand positioning while extending into new categories
What s hot in corporate licensing opportunities FMCG, F&B, Fashion & Lifestyle, BTS & Stationery
The creative tools you need to build a focused and flexible consumer products program
Evaluating celebrity value for licensing
A checklist while considering a celebrity licensing strategy
Which are popular living celebrities or those dead, and their estates

16:00-16:15

TEA/COFFEE BREAK

16:15:17:00

SESSION 6: THE BIG PLAY OF SPORTS LICENSING

NEW SPORTS, NEW OPPORTUNITIES

India is yet to unlock the tremendous potential in its sports properties. With games like soccer, badminton, basketball, kabaddi catching the prime time in India, there islicensing & huge Merchadising
potential to be leveraged sports
Different models of sponsorship, marketing associations and brand licensing in sports
Identifying sports licensing potential in India and New sports in licensing
Case studies of International sports licensing programs and important learnings
Structuring sports licensing deals in India around New sports Leagues

SESSION 7: Connecting with The You Tube millennial Generation

How Licensors & Brands are uniting with New Digital Companies to reach out to Consumers in new ways

With the proliferation of entertainment available on the web, companies are emerging to act as aggregators of this diverse content. They are empowering digital content creators and connecting brands
with creators via advertising. They are at the forefront of the entertainment revolution, achieving tens of billions of views per month. Sharing latest advancements towards digital tech ,you will hear
directly from these companies and learn what this means for the licensing industry in 2015 and beyond.

*timings subject to change

17:00-18:00

The

Bazaar
RETAIL THEATRE

An event like no other, it brings a unique opportunity, congregating

board and executive level retailers from across the industry
spectrum. Retail Theatre is your guide to Retailing in 2015,
with its strategic How to Workshops devoted entirely to
Retail Management crafted exclusively for and delivered by key
influencers in the industry. From omni-channel marketing and
customer analytics to retail technology and store operations, our
Industry speakers & retail experts will show you how to design and
implement winning in-store strategies to beat the competition and
boost customer loyalty.

Why attend?

To develop the essential elements of the optimal customer

experience and rank them based on current market trends
Multichannel Leveraging both Digital and Physical Channels to
Accelerate the Business Strategy
Retail Technology Imperatives - Business Solutions that Drive
and Support Top-line Growth
Harnessing the benefits of technology, systems and
infrastructure to drive strategic business-wide benefits
Building Retail Brands and Customer Loyalty

Who Should Attend?

The Indian Retail Congress 2015 is a C-level exclusive dialogue

which examines key macro-economic and consumer trends and
explores innovative strategies for growth and development in the
sector. This forum is at the forefront of Indian retail and offers
invaluable insights to CEOs, Presidents ,CXO , SVP/EVP/VP and
directors and vision for the year ahead - guiding you and your
business through 2015.
The Retail theatre will be highly useful for CXOs and VP level
people managing the functions of
Stores
e-Retail
IT
Operations
Marketing
Customer Experience
Supply Chain Management

Industries include but arent limited to:

Apparel
Sporting Goods
Electronics
Home Furnishings
Books
Art
Floral
Health
Office Products

Accessories
Beauty
Computers
Gifts
Music
Film
Luxury
Personal Care
Department Stores

The

Bazaar
WHERE RETAILERS COME
TO SHOP

A retail platform that puts Retailers & eRetailers with best of

marketing, technology, logistics, web design, mobile commerce
with in-store experience- the full range of solutions and
capabilities to achieve the omni-channel era. The exhibitors will
have a unique networking opportunity with the board and CXO
retail executives from across all sectors of the industryspectrum
in India who will be attending. The modern retail in a traditional
trade show setting will envelope a n unrivalled programme of
thought leadership and learning together with trade opportunities,
blending the need to see the latest solutions and hear the most
strategic thinking available in the retail sector.

TOP REASONS FOR PRESENTING

YOUR COMPANY, PRODUCTS,
BRANDS AND SERVICES AT INDIAN
RETAIL CONGRESS 2015:

Being a sponsor or an exhibitor at the convention maximises

your brand awareness before, during and after the event,

increasing your credibility in the minds of retail decision-makers.
Capitalise on trade opportunity arising from cross-channel
interactions between manufacturer, importer, solution provider,
supplier, online and offline retailer.

Generate leads and make sales to Retailers their multi-channel

operations and making inroads in eCommerce
Launch new products and promote existing ones to current and
potential clients
Increase brand awareness by piggy-backing on the Indian Retail
Congress extensive marketing campaign prior, during and post
the event
Meet with key decision makers and buyers from retail industry
Have access to the latest trends, news and developments in the
market and also assess competitors and their marketing tactics
Examine the burning needs of the industry and how you can
provide solutions for key challenges in the industry
Gain valuable PR exposure

WHO SHOULD EXHIBIT?

the marketplace
Where Retailers Shop

The Indian Retail Expo provides the ideal platform for organisations
to showcase the latest growth solutions for retail including real
estate technology, business services, tools and solutions, as well as
being the perfect environment for Retailers to discover the newest
and most innovative products and solutions to help them run their
businesses even more effectively
Loss Prevention & Security including Alarm systems, ATN
systems, RFID Inventory tracking, Barcode scanners, Biometrics ,
CCTV systems, Cash management solutions
Communication technology -Screens and video walls, Smart
card technology, Digital signage

TO DOWNLOAD THE 2015 FLOOR PLAN VISIT

CRM systems - Customer counting, Data capturing, Loyalty

schemes, Cloud technology
Retail - BI/Data Analytics, Electronic payment solutions,
M-commerce solutions, App tools; Delivery & Fulfillment;
Mobility
In-store - Electronic shelf labels , EPoS /ERP solutions, Kiosks,
Cash registers, Checkout systems, Printers, Queue management;
Workforce management
Inventory & Supply Chain Management - Labelling, Logistics
management, Scanning solutions, Merchandise planning &
replenishment, Warehousing

RETAIL SUPPLY PAVILLION

Connect with the Retail & eRetail leaders

Premium brand
Showcase to potential partners

Retail Concepts
New Concepts. New Solutions

www.indianretailer.com/congress2015

The

Bazaar

Where Retailers & eRetailers meet with Funds and Investors

Your Runway to
Success
Indian Retail Congress 2015 brings together the leaders from
across the retail industry right from the largest to the newest
and to the fastest-growing retailers. The Congress aims to
congregate board and executive level retailers from across the
industry spectrum, both in India and globally, to lay the foundation
of Modern Retail Strategy, The New Paths to Purchase, and New
echelons of Service.
THE PITCH ROOM is an exclusive platform, which will feature high
potential Brands, Retailers, Startups and eRetailer companies, who
have demonstrable products and are looking to raise investment.
It aims to simplify your business funding and investing needs.
Companies in Retail space will come face-to-face with Indias
leading investors to discuss innovative business ideas, structure
deals, and network and develop a mutually beneficial relationship
for success.

So hurry up!! The hunt for real business ideas begins!

Meet & Network with Investors

Pitch Your Heart Out!

Showcase your business to leading Investors

Angel Investors
Early-stage Venture Capitalists
Accelerators & Incubators
Mentors-cum-Investors
Corporate Investors

Companies looking to Participate

Retail/eRetail
Cpg (consumer packaged goods)
Fulfillment companies
Retail tech suppliers
Consumer businesses

Opportunity to pitch your business plan

Network with Indias leading Investors
Radically increase your chances of receiving funding
One-on-one meetings between business owners and Investors

Your Next Steps!

If you are interested in showcasing your business to potential
Investors, then follow these three steps:
Register yourself for Retail Congress 2015
Send us a concept note on your business/business idea in about
350 words.
If Investors qualify your business, it will also be featured in
Retailers special magazine issue.

SOME OF OUR RETAIL CLIENTS INCLUDE

Absolute
Alok Retail
Amazon.in
American Swan
Amigo Sports
Archies
Arttdinox
Arvind Brands
Avenues India
BWitch
Bata India
BEING HUMAN
Bharti
Big Bazaar Direct
Bioworld
Merchandising
Blazar Media
Blossom Kochhar
Bluestone.com
Caf Coffee Day
Canon India
Capillary Technologies
Carnation
Carrefour
Cartedge
Catwalk

Chhabra 555
Clarks Future
ColorBar
Costa Coffee
Creative Portico
Cremica Mrs Bectors
Crocs
Croma
Crossword Bookstores
Limited
Ddamas
Da Milano, Italia
DECATHLON SPORTS
Dhananjay Apparels
Digiworld
Disney
DLF brands
DLF Mall of India
Dr. Lal Path Labs
DTDC Courier & Cargo
DVS
DYNAFLEX
EBAY INDIA
E-Billing Solutions
eGitanjali
Emami

Eureka Forbes
FabFurnish
Fabindia
Fashion & You
FCML
Ferns and Petals
Fiat Group Firefox
Firstcry
Fitsoul
Food Bazaar
Foodpanda.in
Ford
French Connection
Funskool
Furtados Music
Future Group
Game4u.com
Genesis Luxury Fashion
Ginni Systems
Gitanjali Group
Globalite Industries
Globus
Godrej
Godrej Interio
Godrej Natures Basket
Google

Green Gold
Guardian Pharmacy
Habib Xpresso
Hafele Kitchens
Hamleys
Harley Davidson
HealthKart
Hector Beverages
HomeShop18
Homestead
Howards Storage
ICICI Securities
Iksula Services
Indian Railway IRCTC
Indus-League Clothing
Infiniti Retail
Inorbit Malls
Jabong.com
Jade Blue Lifestyle
JL Morrison
Joyalukkas
Jumboking
Kapsons
Kent RO
KFC India
Kimaya Fashions

Kohler India
Lacoste India
Landmark Bookstore
Lavanayasilver.in
Levis
Liberty shoes
Lulu International
Shopping Mall
Luxor
Madura Brands
Magppie
Mahindra First Choice
Mahindra Retail
Makemytrip.com
Mantri Square
Marshalls
Maruti Suzuki
Masala Library
Mattel
Max Retail
MBE
Mcdonalds
Mebaz
Metro Shoes
Mobiquest
Mom n Me

Monte Carlo
Mother Earth
My Mobile Payments
Myntra.com
Naaptol
Naturals Salon
Natures Essence
Neerus
New U
Nineteen Apparels
Nokia India
Officeyes.com
Om Book Shop
Onebazaar.com
Optique
OSL
Oxford Book stores
Ozonetel
Parle
Passion property
PC Jewellers
Pepperfry.com
Pepsico India
Peter England
Polaroid
Prestige

Prime House ware

Prime Retail India
printvenue.com
Proline
Promart
Puma
Quest Mall
Raheja Developers
Rajiv Realtor
Rasna
Raymond India
Reebok India
Reliance Digital
HealthKart
Reliance Footprints
Reliance Securities
REWARDPORT
RK Foodland
RnR Datalex
Royal Enfield
Safexpress
Sagar Ratna
Kapsons
Sahara Q Shop
Salmon India
Samsonite

Satya Paul
Savemax
Select Infrastructure
ShopClues.com
Simba Toys
Siyarams
Snapdeal.com
Spencers Retail
Spice Retail: Hotspot
Stellar
Subway
swadesh Essfil
Swatch
Swiss Military
Symantec
Tangerine
Tanishq
TaylorMade-adidas
Golf
Tesco Hindustan
TheMobileStore
Timex
Titan
TKO
Toonz
Trent

Tresmode
Viacom 18
Videocon
Virtuous Retail
Vital Wires Consulting
VLCC Healthcare
W stores
Warner Bros CP
Wella
Whirlpool
Wills Lifestyle
Woodland
Xebia
YRF
Zicom Electronic
Security Systems
and many more...