The
PRODUCTS/ SERVICES TO
Bazaar
(Millennial Consumer)
Gaurav Marya
CONSUMERS CONVENIENTLY
(New Age Delivery)
The debate has changed completely and it has taken less than five years to reach here. No more is it about Retail or eRetail; it is a given that
one needs to be omni-channel to be able to catch up with the consumer. While the future looks interesting, current times are uncertain for the
retail industry to draw the way forward. The consumer is erratic with short reaction time and competition is non-traditional and margins are
tightening. This calls for transition from selling products or services to selling experiences; which will not be easy for established retailers to
undertake and weather. Such times put a big question mark on which way the investment should flow in.
There are no rules left in Modern retail, with too much happening too fast. The entire retail industry is being disrupted, creating an ocean of
opportunity for those who are willing to be bold and move fast.
Today, Brands, Retailers & eRetailers need to step away from existing business models and collaborate in new ways both with each other and
directly with their customers for embracing and monetising the buzz word of the moment i.e. change.
Fuelling the sense of urgency towards consumer-led change and the reality that current business models have yet to catch up; Indian Retail
Congress will delve into 3 critical business areas that will allow for stepping into the lives of next-generation consumers, i.e. Consumer Insights
to leverage what could be new for Retail, Licensing and new age merchandising to give more to the Indian Retail shelves and eRetailing to be
present where the customer is.
I invite you to join me for the Indian Retail and eRetail Congress in its 4th year as we try to collect the disruption around us and collaboratively
explore possible future scenario.
shoppers inclination.
29%
Increase in average
annual disposable
income between
2007 and 2012
COnsumer
Insights
25%
Increase in
consumer spending
32%
18%
$2,645
Collective worth
of HNIs - expected
numbers to grow
twice over 4 lakh
by 2015
In-Store consumer
purchases took place
for FMCG categories
billion
5%
88%
Shoppers felt
that prices were
increasing.
30%
27%
Shoppers in 2012
knew the prices of
most items they buy
regularly
52%
37%
Source : Nielsen
to
automobiles ,
everything is now
(really) selling
online, as we had
suggested in 2011
retail business.
50%
62%
53%
400+
E-COMMERCE
PORTALS
Indian on-line retail market expected to grow by 2016
RS 62,967
CRORE
E-COMMERCE
MARKET
16%
Share Of
E-Retail In
E-Commerce
From Salt
tangible,
services
intangible,
experiences
memorable.
and
50%
43%
39.9%
40%
Increase in customer
experience jobs from
July 2013 - 2014
15%
Organisations
shifted to
customer service
applications with
SaaS solutions
84%
CIOs focus on
mobile customer
experience.
Commodities
are fungible, goods
Coca-Cola, Levis,
Harley Davidson,
Disney, Kodak and
McDonalds have
in common
12%
Increase yearon-year
$156 Billion
Global annual retail
sales from licensed
merchandise
$637 Million
20
%
of your customers.
Personalisation & overdelivering to a critical
minority is key for
Wallet share
driving retention.
9%
3 hrs 18 mins
17%
Consumers in
Money spent
on healthcare
in 2005
50%
Money spent
on food and
grocery in 2015
16%
Money spent
on healthcare
in 2015
64%
Money spent
on food and
grocery in 2005
milk foods
14% break-
fast cereals
19%
sanitary
napkins
29%
diapers
19% air
fresheners
80%
What does
success look
like in 2015?
Setting New Benchmarks in Retail and
eRetail & Licensing
AWARD OBJECTIVES
The objective of the Indian Retail Awards is to recognise the
Retailers who are closing the gap between operational reality and
BENEFITS OF AWARDS
The most esteemed awards recognising entrepreneurial excellence
in eRetail sector will confer national recognition to awardees, as the
best businesses in the country. Armed with a trophy / plaque, winners
will receive extensive media coverage as well as PR opportunities
with prospective partners. Above
all, the winner gets a chance to be featured in Retailer magazine,
thereby garnering national as well as international recognition.
National recognition as the best Retailer, manufacturer or
supplier in India
Sales figures and footfalls tell a Retail success story, but they dont
tell about the whole nine yards that the retailer has to walk to get
the Indian Retail Awards 2015 will give insights into the strategic
advances made by retailers in the past 12 months. The Awards will
recognise the achievements of Indias most successful retailers and
brands across multiple categories in terms of business performance,
customer experience, innovation and leadership in the retail sector.
businesses
Access to a vast database of knowledge
Regional Retailer
Recognizing the regional retailers North/South/East/West
BRAND LICENSING
International Retailer, eRetailer, Licensor of the Year
This award seeks to highlight those companies that have clearly developed a
model for profitable growth internationally
Best Licensor of the Year Retail
Best Licensee of the Year Retail
These retailer awards are for retailing excellence of licensed products over the
last year.All licensors, licensees and suppliers can submit nominations for these
retailer awards.
BUILDING AN OMNI-CHANNEL
BUSINESS
The key elements of an omni-channel offer-Barriers and
challenges of omni-channel retailing
Session Highlights
The retail state of the nation: Where we are now and what does the future hold?
How Government policies will affect the consumer economy
Building readiness for retail transformation: Creating an agile organisation
How do you ensure your business has the ability to change with shifting customer attitudes? Retail economic
outlook - Finding direction in the midst of uncertainty
Embracing technology and innovating with the customer
Session 1
UNDERSTANDING TODAYS SHOPPER AND HIS PATH TO PURCHASE
Real Market Insights into the Consumers Wallet Share
Complete download of Industrys key wallet share consumer trends in 2015-2016 across retail verticals in Fashion,
Footwear, Jewellery, CDIT, CPG, Wellness and Home
What are the top consumer trends for 2015 across all Retail Sectors?
Innovative ideas from Indian and global businesses and brands applying those trends in India
Capturing changes in consumer expectations, reaction to products, loyalty to brands and other quality proxies
in his buying behaviour from leading retailers
Session 2
THE PROMISE AND PERIL OF INDIAS YOUTH BULGE
A Millennial Readiness Guide for Retailers
45% of Indian population can be termed as Millennials. These Millennials spend more on clothing and other
consumer goods than any other demographiceven when income is equal. These digital natives are prime
consumers, but capturing the loyalty of this most valuable group of consumers requires a new approach to retail
sales and branding.
Millennials dont just want to buy, they want to buy in. Whats driving the passion economy
and how to tap into it?
The strategic adjustments that businesses need to make to succeed and connect with todays
transformed consumer
How can Manufacturers, Licensors and Retailers identify with The Voice of the Millennials?
Session 3
THE RELATIONSHIP BETWEEN CONSUMERS AND BRANDS
What Goes into Creating a Stronger Human Connection with a Brand
The strong values that consumer feels in the culture, product and retail environment right from the Brands
products to the branding down to the store designs connect with the consumer, and how it differentiates your
business.
When your competitors sell the same merchandise, how can you stand out as a retailer
What got you to the top, wont keep you there: Adapting your strategy for the times
Session 4
CONSUMER INSIGHTS FROM INDIAN HEARTLAND
How, When, Where and Why is Consumer Buying Across the Country
How are Regional Retailers building successful and aspirational brands in their markets? Hear from individual
market leaders; who are building a sustainable brand that exceeds customer demand
Maintaining a balance with merchandising, channels, pricing and store format strategy to achieve a superior
position in the market.
Insights & closer look in Indian regions & retailers who are thriving in these dynamic markets
What does it take to create and lead a successful independent retail business -The passion, entrepreneurship,
and innovation that ensures the brand endures and grows
Rural retail - what is driving it forward
Session 5
THE EXPERNTIAL WEALTH OF LUXURY CONSUMPTION
Why Luxury Retail is Better Positioned for Growth
In todays world of consumer products, experience and perception are far more important than utility. Luxury
Retail time and again has been able to customise service, complete privacy, immediate responsiveness, and total
availability.
Session 6
Franchising & Retail property strategy in 2015
The concurrence of Franchising & retail estate is the key for brick-and-mortar growth as eRetail explodes
Hear about the key considerations when deciding on property strategy today
How to decide how many shops you really need and how Franchising can make it happen
Location, location, location which trading locations will be most profitable in the coming years?
Session 7
THE TOP 10 SUCCESS DIFFERENTIATORS TO UNLOCK CUSTOMER LOYALTY
Isolating key areas of opportunity for your business from an established framework of customer loyalty
Case studies from great brands locally and from around the world that have found the key to
their customers loyalty
Understanding that customer loyalty is so much more than your rewards or member programme
*subject to change
INAUGURAL SESSION
THE CHANGING RULES OF INDIAN CONSUMPTION
A Consumer Vision for the Future of Retail
How the retail industry will be transformed in an experiential economy
Today, Indian consumers unquestionably desire experience over products. With the shift in the old rules of
consumer behaviour, how retailing should be, has changed too. The new world of retail has new best practices
which are emerging from the customer, government, investors and technology, and the retailer needs to view
them holistically for his success. An insight and analysis of the retail landscape in 2015 that is driven with
consumer at heart by most influential leaders.
An experience occurs
when a Retailer intentionally uses services as the stage,
and goods as props, to engage individual customers in
a way that creates a memorable event. Commodities
are fungible, goods tangible, services intangible, and
experiences memorable.
One of the starkest differences noted between Retail and eRetail is that retailers ruthlessly off-loaded the burden of
fulfillment onto consumers; online retailers took the opposite strategy bearing the burden of fulfillment with gusto.
The panel of this session will focus on the out-of-view operations vital to a sites success.
What it will take to create a distribution system that keeps inventory stocked and ready for shipping, the last mile that
delivers the package to the consumer, the contacts with customers that smooth the path to purchase or return, the
payment and security protocols that give online shoppers the confidence to buy from your brand; these all have an
enormous impact on shoppers experience with your online store and a big influence on whether theyll return.
Session 5
THE INTERSECTION OF BIG DATA AND CUSTOMER EXPERIENCE
Big Data and Shopping Analytics is business growth strategy and to be meaningful, it needs management to turn
large volumes of data into easily accessible insights. Big Data requires radically different thinking, new organisational
structures & processes, and new leadership skill sets more to interpret and connect data to meet the consumer
experiential.
Putting data into a direction to manage the profitability of distinction between actual and perceived
Session 6
WINNING OVER THE STORELESS GENERATION
We live in evolving time of payments area for retailers. Between regulation, the explosion of personal and enterprise
technology, and the changing behaviour and preferences of consumers, the path forward in payments is becoming
increasingly complex.
Discussion Highlights
Session 4
*subject to change
Licensing is a new way to merchandising across the world as it meets consumers need for variety and freshness in product lines. Brand licensing can help retailers and manufacturers to increase Retail
product portfolio as well as stand out in a competitive market and also is making Make in India dream a reality.
This thought leadership session reviews innovatively adopting this strategy of Brand Licensing by Indian businesses:
Types of brand licensing currently supported by demographics and consumption trends in India
Key growth opportunities for licensing, as well as which product categories are shrinking
Snapshot of successful innovations in brand licensing, both domestic and international during FY14-15
Successful retail strategies related to brand licensing and outlook for merchandising
11:15- 11:30
TEA BREAK
11:30-12:30
Does your Brand have what it takes to be the next licensing star? The Brand Licensing strategy starts from the evaluation process and evaluating relevant elements for your Brand licensing programme.
Also, acquire how to evolve internal structures and processes for successfully leveraging licensing of your Brand:
Evaluating the licensing potential of a brand, as well as necessary requisites for launching a program
Licensee support and required licensing assets (style guide and not a brand manual)
Challenges in managing licensing programs in India
Importance of deputing a representing agent
Understanding of licensing process & structuring a licensing deal
Financial aspect of license program management royalties, auditing and sales report reconciliation
12:30 - 13:30
14:30- 15:15
One of the most successful licensing strategies in India. Learn what makes it so and all that it entails
Segmenting program sources - Games, TV Shows and Series, Movies and Music
Character licensing - extensions and innovations are key to expanding licensing potential
Movie licensing: - Hollywood versus Bollywood
Importance of Media Commitment Vs. Upfront
Celebrity licensing: Being The Star in Retail
15:15-16:00
Corporate Licensing or Brand Licensing is extremely important for enhancing the long-term brand value, as well as extensions. It is important to be cautious and accurate in your decisions as a licensor.
On the other hand, celebrity licensing is rapidly becoming popular in India via brand endorsements learn how:
How to expand a brands presence into new segments without making a major investment
How to maintain the brand positioning while extending into new categories
What s hot in corporate licensing opportunities FMCG, F&B, Fashion & Lifestyle, BTS & Stationery
The creative tools you need to build a focused and flexible consumer products program
Evaluating celebrity value for licensing
A checklist while considering a celebrity licensing strategy
Which are popular living celebrities or those dead, and their estates
16:00-16:15
TEA/COFFEE BREAK
16:15:17:00
India is yet to unlock the tremendous potential in its sports properties. With games like soccer, badminton, basketball, kabaddi catching the prime time in India, there islicensing & huge Merchadising
potential to be leveraged sports
Different models of sponsorship, marketing associations and brand licensing in sports
Identifying sports licensing potential in India and New sports in licensing
Case studies of International sports licensing programs and important learnings
Structuring sports licensing deals in India around New sports Leagues
With the proliferation of entertainment available on the web, companies are emerging to act as aggregators of this diverse content. They are empowering digital content creators and connecting brands
with creators via advertising. They are at the forefront of the entertainment revolution, achieving tens of billions of views per month. Sharing latest advancements towards digital tech ,you will hear
directly from these companies and learn what this means for the licensing industry in 2015 and beyond.
17:00-18:00
The
Bazaar
RETAIL THEATRE
Why attend?
Apparel
Sporting Goods
Electronics
Home Furnishings
Books
Art
Floral
Health
Office Products
Accessories
Beauty
Computers
Gifts
Music
Film
Luxury
Personal Care
Department Stores
The
Bazaar
WHERE RETAILERS COME
TO SHOP
the marketplace
Where Retailers Shop
The Indian Retail Expo provides the ideal platform for organisations
to showcase the latest growth solutions for retail including real
estate technology, business services, tools and solutions, as well as
being the perfect environment for Retailers to discover the newest
and most innovative products and solutions to help them run their
businesses even more effectively
Loss Prevention & Security including Alarm systems, ATN
systems, RFID Inventory tracking, Barcode scanners, Biometrics ,
CCTV systems, Cash management solutions
Communication technology -Screens and video walls, Smart
card technology, Digital signage
Premium brand
Showcase to potential partners
Retail Concepts
New Concepts. New Solutions
www.indianretailer.com/congress2015
The
Bazaar
Your Runway to
Success
Indian Retail Congress 2015 brings together the leaders from
across the retail industry right from the largest to the newest
and to the fastest-growing retailers. The Congress aims to
congregate board and executive level retailers from across the
industry spectrum, both in India and globally, to lay the foundation
of Modern Retail Strategy, The New Paths to Purchase, and New
echelons of Service.
THE PITCH ROOM is an exclusive platform, which will feature high
potential Brands, Retailers, Startups and eRetailer companies, who
have demonstrable products and are looking to raise investment.
It aims to simplify your business funding and investing needs.
Companies in Retail space will come face-to-face with Indias
leading investors to discuss innovative business ideas, structure
deals, and network and develop a mutually beneficial relationship
for success.
Angel Investors
Early-stage Venture Capitalists
Accelerators & Incubators
Mentors-cum-Investors
Corporate Investors
Chhabra 555
Clarks Future
ColorBar
Costa Coffee
Creative Portico
Cremica Mrs Bectors
Crocs
Croma
Crossword Bookstores
Limited
Ddamas
Da Milano, Italia
DECATHLON SPORTS
Dhananjay Apparels
Digiworld
Disney
DLF brands
DLF Mall of India
Dr. Lal Path Labs
DTDC Courier & Cargo
DVS
DYNAFLEX
EBAY INDIA
E-Billing Solutions
eGitanjali
Emami
Eureka Forbes
FabFurnish
Fabindia
Fashion & You
FCML
Ferns and Petals
Fiat Group Firefox
Firstcry
Fitsoul
Food Bazaar
Foodpanda.in
Ford
French Connection
Funskool
Furtados Music
Future Group
Game4u.com
Genesis Luxury Fashion
Ginni Systems
Gitanjali Group
Globalite Industries
Globus
Godrej
Godrej Interio
Godrej Natures Basket
Google
Green Gold
Guardian Pharmacy
Habib Xpresso
Hafele Kitchens
Hamleys
Harley Davidson
HealthKart
Hector Beverages
HomeShop18
Homestead
Howards Storage
ICICI Securities
Iksula Services
Indian Railway IRCTC
Indus-League Clothing
Infiniti Retail
Inorbit Malls
Jabong.com
Jade Blue Lifestyle
JL Morrison
Joyalukkas
Jumboking
Kapsons
Kent RO
KFC India
Kimaya Fashions
Kohler India
Lacoste India
Landmark Bookstore
Lavanayasilver.in
Levis
Liberty shoes
Lulu International
Shopping Mall
Luxor
Madura Brands
Magppie
Mahindra First Choice
Mahindra Retail
Makemytrip.com
Mantri Square
Marshalls
Maruti Suzuki
Masala Library
Mattel
Max Retail
MBE
Mcdonalds
Mebaz
Metro Shoes
Mobiquest
Mom n Me
Monte Carlo
Mother Earth
My Mobile Payments
Myntra.com
Naaptol
Naturals Salon
Natures Essence
Neerus
New U
Nineteen Apparels
Nokia India
Officeyes.com
Om Book Shop
Onebazaar.com
Optique
OSL
Oxford Book stores
Ozonetel
Parle
Passion property
PC Jewellers
Pepperfry.com
Pepsico India
Peter England
Polaroid
Prestige
Satya Paul
Savemax
Select Infrastructure
ShopClues.com
Simba Toys
Siyarams
Snapdeal.com
Spencers Retail
Spice Retail: Hotspot
Stellar
Subway
swadesh Essfil
Swatch
Swiss Military
Symantec
Tangerine
Tanishq
TaylorMade-adidas
Golf
Tesco Hindustan
TheMobileStore
Timex
Titan
TKO
Toonz
Trent
Tresmode
Viacom 18
Videocon
Virtuous Retail
Vital Wires Consulting
VLCC Healthcare
W stores
Warner Bros CP
Wella
Whirlpool
Wills Lifestyle
Woodland
Xebia
YRF
Zicom Electronic
Security Systems
and many more...