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Strategy in in Business

Krishnan's first entrepreneurial venture was a Malaysian consultancy MAI Holdings Sdn Bhd.
He set up Exoil Trading, which went on to purchase oil drilling concessions in various countries.
Later, he moved into gambling (in Malaysia). In the early part of the 1990s, he started
diversifying into the multimedia arena.

Currently, he has business interests in media (Astro, Johnston Press Plc), satellite (MEASAT,
SES), oil and gas (Bumi Armada, Pexco), telecommunications (Maxis, Aircel, Axis, Sri Lanka
Telecom). He owns stakes in Tanjong Public Limited Company, an investment holding company
with subsidiaries involved in power generation (Powertek), gaming (Pan Malaysian Pools),
leisure (Tropical Islands, TGV Cinemas) and property (67% Maxis Tower etc.).

He first came to prominence by helping to organise the Live Aid concert with Bob Geldof in the
mid-1980s. In the early 1990s, he began building a multimedia empire that now includes two
telecommunication companies Maxis Communications, MEASAT Broadcast Network Systems
and SES World Skies and has three communication satellites circumnavigating the earth.

He effected the purchase of 46% of Maxis Communications, the country's largest cellular phone
company, from British Telecom, AT&T Corporation, Orange S.A., Belgacom and Amrica Mvil
for $1,180 million raising his stake to 70%. Maxis has more than ten million subscribers, with
around 40% market share in Malaysia. He also owns stakes in Aircel, Axis, and Sri Lanka
Telecom.

In an agreement between Astro and India's Sun Network, Ananda plans to produce TV channels
which cater to the Indian market, especially Tamil diaspora in countries such as US and Western
Europe. Ananda also plans to offer TV services featuring Web-based interactivity. Ananda
Krishnan owns stakes in TVB.com and the Shaw Brothers movie archives.

In 2003 when senior officials of the Board of Investment went shopping for investment from
Malaysia, they were told that two of the countrys most successful entrepreneurs had Sri Lankan
roots and were keen to invest in Sri Lanka.

According to a report then by Bernama News Agency, the grandfathers of Tan Sri T. Ananda
Krishnan and Tan Sri G. Gnanalingam had been brought to Malaysia from Jaffna by British
colonial rulers to work in Malaysias Public Works Department, a common practice then as
Jaffna produced some of the most educated people in the whole country.

"Tan Sri Gnanalingam himself told one of our ministers that he wants to put something back into
this country because his grandfather was Sri Lankan," Deputy Director-General of Sri Lanka's
Board of Investment (BOI) Santhusht Jayasuriya had told a a group of visiting Malaysian
journalists then, according to the Bernama 2003 story. Gnanalingam, executive chairman of
Malaysia's Westport, held talks with Prime Minister Ranil Wickremesinghe during a visit to
Malaysia in 2003 and the former followed up with a visit to Colombo. In the same year a
Memorandum of Understanding was formalized in March this year between 'Westport' and the
Sri Lanka Ports Authority (SLPA).

Westport is keen to invest in Sri Lanka but no formal process has begun. However Ananda
Krishnan has sparked a huge controversy in Sri Lanka this month after one of his subsidiaries
staked a claim in Sri Lanka Telecom. Bernama said that Astro CEO Ralph Marshalls grandfather
also hails from Jaffna. Astro is part of the Maxis group which Krishnan hopes will eventually run
SLT though the purchase is to be made through Global Telecommunications Holdings NV.

According to Wikipedia, the free Internet encyclopedia, Tatparanandam Ananda Krishnan was
born in 1938 in Brickfields, Kuala Lumpur to a Tamil immigrant family from Sri Lanka.
Nicknamed TAK, Krishnan is a Malaysian businessman and philanthropist and he is estimated to
worth about US$7.4 billion, making him the second wealthiest man in Southeast Asia (and
world's 99th). Krishnan hates public exposure and is known to maintain a very low profile for a
person of his stature. However, his hugely successful business activities always thrust him into
the limelight and his name represents a huge business empire.

Currently, he has business interests in entertainment (Astro), space (3 Satellites), oil, power,
shipping, telecommunications (Maxis - Malaysia, Aircell - India), property and gaming (Pan
Pools Malaysia). His companies operate in most parts of South East Asia. A quarter of his wealth
comes from the gambling business (lottery, horse-racing wagering). He is also said to be behind
the world's largest indoor Water Park in Tropical Islands, Germany with former Genting Group
executive Colin Au. He is also pondering an online lottery venture in Russia, Wikepedia said.

Said to have an extraordinary entrepreneurial flair and being far-sighted, it was Krishnan who
sold former Malaysian Prime Minister Tun Dr. Mahathir Mohamad the idea of the 88-storey
Petronas Twin Towers, the world's second tallest building, which stake he has now sold off.
Ananda Krishnan has been called everything from a recluse to a humble, silent worker. Not
much is known about him and his tightly guarded private life because he maintains such a low
profile, Dr. Mahathir said. He is known to be apolitical but also a close friend of both Dr.
Mahathir and Mahathir's former arch-foe Tengku Razaleigh Hamzah. He brokered the peace deal
and healed the political rift between them a few years ago.

Despite his wealth he still maintains and stays in his family's Minangkabau styled mansion in
Kuala Lumpur. He was one of the first tycoons to own a Dassault Falcon private jet.