MIKE MCDUFFIE

mikemcduffie2@gmail.com

724-888-9670

SUMMARY
Decisive Sales and Operations Executive that leverages strong relationships to execute innovative
strategies and deliver year over year revenue growth. Strong visionary and mentor, aligning teams
with mission to ensure engagement, and goal attainment. Key strengths include leading and
motivating teams, relationship building and maintenance, well organized, decisive, strong
interpersonal skills and experienced mentor.
Expertise in:
Strategic Sales Management
Project Management
Strategic Planning
Contract negotiation

Inventory Management
Distribution Channel Management
Performance Management
Team Development

PROFESSIONAL EXPERIENCE
Carmeuse Lime and Stone, Pittsburgh, PA
Director of Sales, North America
2013 2015
Directed the sales strategy for sales of 26 million tons of lime/limestone products and directly
responsible for achieving sales targets for North America in excess of $850M.
Restructured the sales group to be more aligned with our critical markets and more responsive to
customer needs. Collectively we served eleven distinctly different market segments.
Generated a robust tracking program for all of our producing plants so it could be more easily
integrated into an inventory planning tool that enhanced product availability and delivery.
Formed business teams within the sales group to design specific plans that were implemented to
drive well designed business plans that addressed increased revenue opportunities.
Established weekly and biweekly communication between groups that aided in better planning
and to drive a more customer centric focus.
Worked collaboratively with our IT group on a major update to an existing CRM program that
enhanced the overall effectiveness and utilization of the tool for the sales group.
Championed a process that will be implemented to drive a more customer centric focus across
the company purpose was to drive customer interaction much deeper into the organization.
Was directly involved in negotiating complex long term contracts, ranging from five to ten years,
with our most critical market segments.
Directly responsible fo establishing the sales goals for a 5 year strategic plan that the business
used to formulate our capital plans for all production plants in North America.
Generated a highly strategic plan to bring new greenfield production to market using a customer
tiered marketing plan to target $30M in new sales and mitigate competitive impact.
Produced a monthly report for the executive leadership team on the overall state of the business
that gave a quick dashboard summary of all the key metrics and sales concerns for the business.

MIKE MCDUFFIE
NUFAB REBAR, LLC, Auburn, IN
(Ambassador Steel, Harris Supply Solutions part of Nucor family)

PAGE TWO
2006 2012

Vice President, Operations

2010 2012
Created strategy for and led 11 rebar fabrication plants located in the southeast and lower central
southern states with annual sales volume for the group in excess of $151M.
Established a marketing approach that re-aligned priorities and improved product mix and plant
efficiencies.
Partnered with plants to initiate new marketing techniques that improved customer relationships
and add increase sales.
Orchestrated teams who successfully integrated and executed 4 acquisitions, managing all
transitional challenges while maintaining business continuity.
Led regional decisions on contract management, budgeting, capital expenditures and inventory
control, ensuring that accountability was tied to specific goals.
Initiated on-going regional dialogue to proactively assess business changes and challenges,
directly impacting market direction and operational strategy.
Vice President, Harris Supply Solutions
2008 2009
Directed $131M rebar sales shipped in the eastern US through various distribution channels
including managing supply, overseeing 9 area managers.
Successfully merged new team with existing team that included changing to new MIS platform,
established clear marketing boundaries and implemented market segment sales approach.
Increased profitability 5% during the last year by targeting a different market segment.
Purchasing Director, Ambassador Steel
2006 2008
Actively grew business on 2 fronts rebar fabrication and rebar distribution.
Developed stronger relationships with domestic suppliers and achieved stronger discount terms
in the form of quarterly rebates resulting in added revenue of $2.8M the first year.
Successfully increased our international supplier base over the span of 3 months to offset the
growing shortfall in domestic supply.
Expanded the company's distribution channel where a strategy was employed to buy well
positioned property that would serve as shipping points closer to markets that were being
targeted for growth resulting in adding 2 locations and 4 additional inside sales people.
Developed a purchasing decision model that incorporated several commodity pricing data points
and market cycle assessments to more accurately manage inventory build decisions. Use of the
model led to the largest and most profitable inventory buy decision in the history of the company.
Built relations with suppliers and created an inventory dashboard to give them more clarity into
our planning leading to a greater improvement in inventory management for both parties.
GERDAU AMERISTEEL, Tampa, FL
National Sales Manager
1994 2006
Managed 8 sales representatives delivering full market coverage, ultimately responsible for sales of
1,305,000 tons of re-enforcing steel products that represented approximately $848M in total sales.
Prepared annual budget and forecast for rebar markets in accordance with corporate plan.
Doubled rebar market over a period of 8 years through a combination of acquisitions and organic
growth.
Selected by the Senior Executive team to engage in a compensation project that evaluated over
800 job descriptions in 7 months, aligning pay structure with market and maintaining both
internal budget and external competitiveness.

Chosen as top 2% in company to participate in Leadership Succession Program, elevating

quickly to National Sales Manager shortly after completion of the program.
Addressed Employee Opinion Concerns by designing a comprehensive program to develop
management, retain key employee and mentoring high potential and supervisory employees.
ADDITIONAL RELATED EXPERIENCE

GERDAU AMERISTEEL, Knoxville, TN

Area Manager
DAYTON STEEL CORPORATION, Dayton, OH
Area Manager, Flat Roll
J.M. TULL METALS COMPANY, (now Ryerson Steel), Atlanta, GA
Sales Representative, Full Line Metal Service Center
CONCRETE REINFORCING STEEL INSTITUTE
Chairman and Vice Chairman, Marketing Committee,
Board of Directors, Educational Foundation

EDUCATION
BA, University of North Georgia
Strategic Sales Management Program, Graduate School of Business, University of Chicago
Center for Creative Leadership, Looking Glass Experience, Greensboro, NC
Program for Manager Development, Kenan Flagler Business School, Chapel Hill