com
_____________________________________________________________2009-10
www.jntu9.in || www.jntu9.com
2009-10_____________________________________________________________
4.0 EVALUATION:
The performance of the candidate in each semester shall be evaluated subject wise, with a
maximum of 100 marks for Theory and 100 marks for practicals, on the basis of Internal
Evaluation and End Semester Examination.
4.1
For the theory subjects 60% of the marks will be for the External End Examination.
While 40% of the marks will be for Internal Evaluation, based on the better of the
marks secured in the two Mid Term-Examinations held, one in the middle of the
Semester (I-IV units) and another immediately after the completion of instruction (VVIII) units with Three questions to be answered out of four in 2 hours, evaluated for 40
marks.
*Note: All the Questions shall have equal weightage of 10 marks and the marks obtained
4.2
4.3
4.4
4.5
4.6
for 3 questions shall be extrapolated to 40 marks, any fraction rounded off to the next
higher mark
For practical subjects, 60 marks shall be for the End Semester Examinations and 40
marks will be for internal evaluation based on the day to day performance.
For Seminar and case studies there will be an internal evaluation of 50 marks. A
candidate has to secure a minimum of 50% to be declared successful. The assessment
will be made by a board consisting of HOD and two internal experts at the end of the
semester instruction.
Out of a total of 200 marks for the project work, 80 marks shall be for Internal
Evaluation and 120 marks for the End Semester Examination. The End Semester
Examination (viva-voce) shall be conducted by an External examiner nominated by the
university, HOD & Supervisor as a committee. The evaluation of project work shall be
conducted at the end of the IV semester. The Internal Evaluation shall be made by the
departmental committee, on the basis of two seminars given by each student on the topic
of his project.
A candidate shall be deemed to have secured the minimum academic requirement in a
subject if he secures a minimum of 40% of marks in the End Examination and a
minimum aggregate of 50% of the total marks in the End Semester Examination and
Internal Evaluation taken together.
In case the candidate does not secure the minimum academic requirement in any
subject(as specified in 4.5) he has to reappear for the Semester Examination either
supplementary or regular in that subject, or repeat the course when next offered or do
any other specified subject as may be required.
5.0
_____________________________________________________________2009-10
5.3 Out of the subjects the candidate has failed in the examinations due to Internal evaluation
marks secured being less than 50%, the candidate shall be given one chance for each
Theory subject and for a maximum of three Theory subjects for Improvement of Internal
evaluation marks.
5.4 The candidate has to re-register for the chosen subjects and fulfill the academic
requirements.
5.5 For each subject, the candidate has to pay a fee equivalent to one third of the semester
tuition fee and the amount is to be remitted in the form of D.D in favour of the Registrar,
JNTUA payable at Anantapur along with the requisition through the Principal of the
respective college.
5.6 In the event of availing the Improvement of Internal evaluation marks, the internal
evaluation marks as well as the End Examinations marks secured in the previous
attempt(s) for the reregistered subjects stand cancelled.
6.0 CONDUCT OF PROJECT WORK:
Every candidate shall be required to submit thesis or dissertation after taking up a topic
approved by the college/ institute.
6.1 Registration of Project work: A candidate is permitted to register for the project work
after satisfying the attendance requirement of all the courses (theory and practical
courses of I , II and III Sem)
6.2 An Internal Departmental Committee (I.D.C) consisting of HOD, Supervisor and one
internal senior expert shall monitor the progress of the project work.
6.3 The work on the project shall be initiated in the penultimate semester and continued in
the final semester. The candidate can submit Project thesis with the approval of I.D.C. at
the end of the IV semester Instruction as per the schedule. Extension of time within the
total permissible limit for completing the programme is to be obtained from the Head of
the Institution.
6.4 The student must submit status report at least in two different phases during the project
work period. These reports must be approved by the I.D.C before submission of the
Project Report.
6.5 The viva-voce examination may be conducted for all the candidates as per the IV
semester examination schedule.
6.6 Three copies of the Thesis / Dissertation certified in the prescribed form by the
supervisor & HOD shall be presented to the H.OD. One copy is to be forwarded to the
University and one copy to be sent to the examiner.
6.7 The college shall submit a panel of three experts for a maximum of every 5 students.
However, the viva voce examiners will be nominated by the University.
www.jntu9.in || www.jntu9.com
2009-10_____________________________________________________________
10.0
GENERAL:
i.
The academic regulations should be read as a whole for purpose of any
interpretation.
ii.
Disciplinary action for Malpractice/improper conduct in examinations is appended.
iii. There shall be no places transfer within the constituent colleges and affiliated colleges
of Jawaharlal Nehru Technological University Anantapur.
iv. Where the words he, him, his, occur in the regulations, they include she,
her, hers.
v.
In the case of any doubt or ambiguity in the interpretation of the above rules, the
decision of the Vice-Chancellor is final.
vi. The University may change or amend the academic regulations or syllabi at any time
and the changes or amendments shall be made applicable to all the students on rolls
with effect from the dates notified by the University.
*****
_____________________________________________________________2009-10
Punishment
If the candidate
1. Possesses or keeps accessible in
(a) examination hall, any paper, note book,
programmable calculators, Cell phones,
pager, palm computers or any other form of
material concerned with or related to the
subject of the examination (theory or
practical) in which he is appearing but has
not made use of (material shall include any
marks on the body of the candidate which
can be used as an aid in the subject of the
examination)
(b) Gives assistance or guidance or receives it
from any other candidate orally or by any
other body language methods or
communicates through cell phones with any
candidate or persons in or outside the exam
hall in respect of any matter.
2. Has copied in the examination hall from
any paper, book, programmable calculators,
palm computers or any other form of
material relevant to the subject of the
examination (theory or practical) in which
the candidate is appearing.
www.jntu9.in || www.jntu9.com
2009-10_____________________________________________________________
_____________________________________________________________2009-10
2009-10_____________________________________________________________
www.jntu9.in || www.jntu9.com
_____________________________________________________________2009-10
Course
code
9E00101
9E00102
9E00103
9E00104
9EBS105
9E00106
9E05107
9E00108
Subject
Th Lab/Study credits
4
4
4
4
4
4
24
3
3
total
6
6
33
4
4
4
4
4
4
2
2
28
MBA Semester II
S.
No
1.
2.
3.
4.
5.
6.
7.
8.
Course
code
9E00201
9E00202
9E00203
9E00204
9EBS205
9E00206
9E00207
9E00208
Subject
Th Lab/Study credits
6
6
34
4
4
4
4
4
4
4
2
30
www.jntu9.in || www.jntu9.com
2009-10_____________________________________________________________
Subject
Business Ethics and Corporate Governance
Business Law and Regulation
Entrepreneurship Development
Elective I
Management Control System
Product and Brand Management
Human Resource planning
e Business
Elective II
Financial Institutions, Markets and Services
Logistics and Supply Chain Management
Training and Development
Customer Relationship Management
Elective III
Investment and Portfolio Management
Sales and Distribution Management
Performance Management
Enterprise Resource Planning
Elective IV
Risk Management and Insurance
Advertising and sales Promotion Management
Reward Management
Data warehousing and Mining
Case Study - III
contact periods/week
total
10
Th Lab/Study credits
4
4
4
4
4
4
4
4
4 -
4 -
4 -
- 28 -
6
6
34
2
30
www.jntu9.in || www.jntu9.com
_____________________________________________________________2009-10
MBA Semester IV
S.
Course
Subject
No
code
1. 9E00401 Strategic Management
2. 9E00402 International Business Management
3.
Elective V
9E00403a Financial Derivatives
9E00403b Services Marketing
9E00403c Organization Development
9E05403d Data Communication and Network Analysis
4.
Elective VI
9E00404a International Financial Management
9E00404b International Marketing
9E00404c Global Human Resource Management
9E00404d Corporate Information Management
5. 9E00405 Case Study - IV
6. 9E00406 Seminar
7. 9E05407 Project Work
contact periods/week
total
11
Th Lab/Study credits
4
4
4
4
4
4
16
3
3
12
18
34
2
2
10
30
www.jntu9.in || www.jntu9.com
2009-10_____________________________________________________________
_____________________________________________________________2009-10
13
2009-10_____________________________________________________________
References:
Economics for Managers, Hirschey, Thomson, 2007.
Managerial Economics, Gupta, TMH 2009.
Managerial Economics, Economic Tools for Todays Decision Makers, Keat, Pearson
Education, 2007
Managerial Economics, Concepts and applications, Thomas Maurice:TMH 2006
Managerial EconomicsA Problem Solving Approach, Froeb:Thomson, 2007.
Managerial Economics - Analysis, Problems, Cases, Mehta,P.L., Sultan Chand
and Sons, New Delhi, 2001.
Managerial Economics, Pearson Education, James L.Pappas and Engene
F.Brigham: New Delhi, 2006.
Managerial Economics, Suma Damodaran, Oxford, 2007.
14
_____________________________________________________________2009-10
6. Financial Analysis-I: Statement of Changes in Working Capital, Funds from Operations, paid
cost and unpaid costs. Distinction between cash profits and book profits. Preparation and analysis
of cash flow statement and funds flow statement.
7. Financial Analysis -II Analysis and interpretation of financial statements from investor and
company point of view, Horizontal Analysis and Vertical Analysis of Company Financial
Statements. Liquidity, leverage, solvency and profitability ratios Du Pont Chart -A Case study
on Ratio Analysis.
15
www.jntu9.in || www.jntu9.com
2009-10_____________________________________________________________
Th
4
C
4
16
www.jntu9.in || www.jntu9.com
_____________________________________________________________2009-10
17
www.jntu9.in || www.jntu9.com
2009-10_____________________________________________________________
18
www.jntu9.in || www.jntu9.com
_____________________________________________________________2009-10
References:
Introduction to Computers and Communications, Peter Norton-Sixth Edition-Tata McGraw
Hill,2009
V.Rajaraman-Introduction to Information Technology, Prentice Hall India, 2008
Carver: Doing Data Analysis with SPSS 16.0, 3/e, Cengage, 2009
George: SPSS for Windows Step by Step, 6/e, Pearson Education, 2009
Cox et all- 2007 Microsoft Office System Step-by- Step, First Edition, PHI, 2007.
Winston-Microsoft Office Excel 2007 Data Analysis and Business Modeling, First
Edition, Prentice Hall India, 2007.
Lambet, Lambert III & Prepernau, Microsoft Office Access 2007 Step-by-Step, First
Edition, Prentice Hall India, 2007.
David Whigam-Business Data Analysis Using Excel, First Edition, Oxford University
Press, 2007.
19
www.jntu9.in || www.jntu9.com
2009-10_____________________________________________________________
Total sessions in a semester shall be distributed for all the subjects. The concerned
teaching staff shall select the cases of recent origin for discussion.
Internal Evaluation (for 50 marks): At least two cases per subject shall be
considered for internal evaluation. Such case study analyses by students shall be produced
as a record. The Head of the department/Institute shall consolidate the grading of all such
case studies and finalize the internal evaluation marks.
20
www.jntu9.in || www.jntu9.com
_____________________________________________________________2009-10
21
www.jntu9.in || www.jntu9.com
2009-10_____________________________________________________________
_____________________________________________________________2009-10
www.jntu9.in || www.jntu9.com
2009-10_____________________________________________________________
6. Sales and Distribution Management: Advertising and Sales promotion Channel function
and flows, channel levels, channel management decisions, types of retailers, trends in retailing, the
growth and trends in wholesaling. Sales force and sales agency Advantages and disadvantages.
7. Marketing Communication: Communicating Value Role of Marketing Communication
Developing Effective Communication Marketing Communication Mix Managing the
Integrated Marketing Communications process Managing Mass Communication.
8. Direct Marketing: Word of mouth - Public relations and Direct Marketing. Sales force
Objectives, Sales force structure and size, Sales force Compensation. Socially Responsible
Marketing Internal Marketing - Rural Marketing.
References:
Marketing Management, Phillip Kotler, 11/e, Pearson, 2007
Marketing Management, Rajan Saxena, TMH, 2008.
Marketing The Core, Kerin, Hartley and Rudelius, McGraw Hill, Irwin, 2007.
Case Studies in Marketing, The Indian Context, Srinivasan,PHI, 2009
Marketing, Lamb, Hair and McDaniel, 7/e, Thomson Publishers, 2006.
Marketing Management, V.S. Ramaswamy and S. Namakumari, 3/e McMillan, 2003.
Marketing concepts and Cases, Etzel, Walker, Stanton, Pandit, TMH, 2008
Introduction to Marketing theory and practice, Adrian Palmer , Oxford University Press
2007
24
www.jntu9.in || www.jntu9.com
_____________________________________________________________2009-10
2009-10_____________________________________________________________
26
www.jntu9.in || www.jntu9.com
_____________________________________________________________2009-10
27
www.jntu9.in || www.jntu9.com
2009-10_____________________________________________________________
References:
Research Methods for BusinessA Skill Building Approach, Uma Sekaran, John Wiley &
Sons (Asia) Pte.Ltd, Singapore, 2003.
Business Research Methods, Donald R Cooper and Pamela S Schindler,9/e,Tata
McGraw-Hill Publishing Company Limited, New Delhi, 2009
Business Research Methods, William G. Zikmund, 7/e, Cengage, 2008.
Methodology and Techniques of Social Science Research, Wilkinson & Bhandarkar,
Himalaya Publishing House.
Research Methodology methods & Techniques, C.R. Kothari, Vishwa prakashan, New
Delhi. 2008
An Introduction to Management for Business Analysis, Speegal, M.R., McGraw Hill.
Research Methodology in Management , Michael, V.P., Himalaya Publhsing House.
Research Methodology, Dipak Kumar.Bhattacharya,Excel Books, 2006
_____________________________________________________________2009-10
6.Sequencing: Introduction Optimal solution for processing n jobs through two machines and
n jobs through three machines Processing two jobs through m machines.
7.Queuing Theory: Basic Elements of the
Queuing
Model, of the Poisson and
Exponential Distributions, Queuing With Combined Arrivals and Departures, Queues With
Priorities For Service, Tandem Or Series Queues, Queuing Decision Models.
8. P.E.R.T. & C.P.M. and Replacement Model: Drawing networks identifying critical path
probability of completing the project within given time- project crashing optimum cost and
optimum duration.
References:
Operations Research: Theory and Applications, J. K. Sharma, Macmillan India, 2007.
Quantitative Analysis for Management, Barry Render, Ralph M. Stair, Jr. Michael
E.Hanna, 9/e PHI Pvt. Ltd New Delhi 2007.
Quantitative Techniques in Management, N.D.Vohra, TMH, New Delhi, 2007
Operations Reserch, Premkumar Gupta, Hira, S.Chand, 2008
Operations Research, Winston,Cengage, 2008
Operations Research: An Introduction, Hamdy, A.Taha, Prentice-Hall of India; New
Delhi 2007.
Introduction To Operations Research: A Computer-Oriented Algorithmic Approach, Bill
E Gillett, Tata Mc-Graw Hill, New Delhi, 2006.
www.jntu9.in || www.jntu9.com
2009-10_____________________________________________________________
30
www.jntu9.in || www.jntu9.com
_____________________________________________________________2009-10
31
www.jntu9.in || www.jntu9.com
2009-10_____________________________________________________________
32
_____________________________________________________________2009-10
Th
4
C
4
Elective I
(9E00304a ) Management Control Systems
The objective of the course is to provide students with knowledge of management control and
Financing decisions. The prerequisite for the course is Financial Accounting and Analysis and
Financial Management.
1. Management control systems: Nature, Goal Congruence, Informal Controls, Functions
of the Controller.
2. Responsibility Centers: Revenue Centers- Expenditure Centers-Profit Centers
3. Transferring Prices: Objectives Methods Pricing Corporate Services.
4. Break Even Analysis: Break Even concept Break Even Chart Break Even PointMargin of safety Angle of incidence-assumptions uses and limitations of Break Even
Analysis (Illustrations).
5. Preparation of Budget: Nature - Process of Budget Essentials of a successful
budgetary Control System Preparation of Various Types of Budgets Cash Budget
Flexible Budget Production Budget.
6. Standard Costing & Variance Analysis: Elements of Standard Costing System
Advantages of Standard Costing Variance Analysis Direct Material Cost Variance
Causes and control Labour Cost Variance.
7. Inventory Control: Classification of Inventories Objectives of Effective inventory
control Inventory Control Techniques Economic ordering Quantity (EOQ) Control
through ABC Analysis.
8. Management Control of Service Organisations: Non-profit organisations Professional
organisations Multinational firms.
References:
Management Control Systems, Anthony R.N., Govindarajan V (Tata McGraw Hill)
Management Control systems (Principles and practices), P Saravanavel., 2007, HPH.
Management Control systems (A Managerial Emphasis), Pradip Kumar Sinha, 2009,
Excel Books.
Modern Management Control Systems, Merchant : (Pearson)
Management Control Systems : Using Adaptive Systems to attain Control Maciaiello &
Kirby : (Prentice Hall)
Management Control and Reporting System, Mohindar N Kaura, SAGE Publications
Pvt. Ltd.,
Management Control Systems, Maciariello & Kirby, PHI.
Management Control Systems, Ghosh, PHI.
33
www.jntu9.in || www.jntu9.com
2009-10_____________________________________________________________
JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR
MBA III Semester
Th
4
C
4
Elective I
(9E00304b ) Product and Brand Management
The objective of the course is to provide students with detailed knowledge of Classification of
Products, Product Mix, Product Line, Product Strategies, Product Positioning Strategies, Product
Planning and Development for existing products, New Product Development, Brands in New
economy Brand Hierarchy, Brand Personality, Brand Image, Brand Identity,
1. Product concept in Marketing Strategy and New product Planning: Organisational
arrangements Managing the development process: Ideas
2. Managing the development process: Development to Commercialisation: The
consumer Adoption Process; PLC management Special Issues.
3. Understanding Brands: Brands in New economy Brand Hierarchy, Brand Personality,
Brand Image, Brand Identity,
4. Brand Positioning & Brand Equity: Value addition from Branding CRM Brand
Loyalty.
5. Managing Brands: Brand creation, Brand name Decision, Brand Extension, Brand
Product relationship; Brand portfolio, Brand revitalization.
6. Measuring & Interpreting Brand Performance: Brand assessment through research
Brand Identity, Brand positioning, Brand image,
7. Brand personality: Assessment and change, financial aspects of Brand.
8. Branding in different sectors: Customer sector, in Industrial sector, in Retail sector, in
service sector.
References:
Product Management in India, Ramanuj Majumdar, PHI
Product Management ,C.Nandan, , TMH, 2009
Compendium of Brand Management,Chunawalla. S.A, Himalaya
Product & Brand Management,Mathur.U.C , Excel
Marketing and Branding, S.Ramesh Kumar, Pearson, 2007
Whats in a Brand? , John Philip Jones, TMH
Brand Management Text & Cases , Harsh V Verma , Excel
Become the Brand of Choice, Jason Hartman, Jaico, 2009
34
www.jntu9.in || www.jntu9.com
_____________________________________________________________2009-10
35
www.jntu9.in || www.jntu9.com
2009-10_____________________________________________________________
Security and Reliability for e-business : Reliability and Quality considerations, Quality
requirements, Risk Management, Trust, e-business security, realizing a secure e-Business
infrastructure.
_____________________________________________________________2009-10
37
www.jntu9.in || www.jntu9.com
2009-10_____________________________________________________________
Th
4
C
4
Elective II
(9E00305b ) Logistics and Supply Chain Management
The Objective of this course is to gain the knowledge of possibilities of efficient
optimization and management of operation in integrated supply chains and also the ability to apply
them in the enterprise reality. The course will also strengthen the holistic view on supply chain
operations, management and strategy and some current research areas in supply chain
management. Consequently the course provides advanced knowledge about logistics and their
supporting systems from a supply chain perspective.
1. Role of Distribution in Value discovery: Designing a distribution logistics system
Outsourcing of distribution logistics Distinction between distribution logistics and
supply chain management.
2. Meaning and definition of supply chain management: Supply chain management in the
global environment.
3. Customer focus in supply chain management: Supply chain drivers and obstacles,
Customer Service, Customer Satisfaction.
4. Planning demand and supply in a supply chain: Planning and managing inventories in
a supply chain Transportation in a supply chain, modes of transportation, Transportation
cost in E-retaining.
5. Net work design decisions: Network operations, planning, Decision problem modals,
Information technologies in a supply decision.
6. Production in supply chain management Purchasing in a supply chain management
financial issues in supply chain management E-business and supply chain.
7. Supply chain integration: coordination in a supply chain Inter functional coordination
Inter Corporate coordination .
8. Measuring Performance in the supply chain: Managing the supply chain Supply
chain Restructuring.
References:
Supply chain Logistics Management, Bowersox, Closs, Cooper, 2/e,TMH, 2009
Supply Chain Management ,Janat Shah,Pearson
Supply chain management concepts and cases, Rhaul V. Altekar, PHI, 2008
Text Book of Logistics and Supply Chain Management, Agrawal, Macmillan, 08
Principles of Supply Chain Management A balanced approach, Wisner, Leong, Tan,
Cengage, 2009
Exploring Supply Chain theory and practice, Upendra Kachru, excel, 2009
Supply Chain Management,R.P. Mohanty and S.G. Deshmukh, Jaico , 2009
Logistics and Supply Chain Management, K.Shridhara Bhat, , Himalaya, 2009
38
www.jntu9.in || www.jntu9.com
_____________________________________________________________2009-10
Th
4
C
4
Elective II
(9E00305c) Training and Development
The objective of the course is to provide an overview of Training and
the organization. The prerequisite for the course is knowledge of HRM.
Development in
2009-10_____________________________________________________________
References:
Employee Training and Development, Raymond A.Noe, TMH ,2009
Effective Human Resource Training and development Strategy, B.Rathan Reddy,
Himalaya,2009
Donald L. Kirkpatrck and James D.Kirckpatrck, Evaluating Training programs, Tata
McGraw Hill,2009
Rolf P.Lynton and Udai Pareek, Training for development, Sage publications,2009
Human Resource Development, Halder,Oxford,2009
Human Resource Development, R.Krishnaveni,Excel,2009
Effective Training, Bcanchand, Thacker, Pearson, 2009
Training- Theory and Practice, Aparna Raj, Kalyani
40
www.jntu9.in || www.jntu9.com
_____________________________________________________________2009-10
Th
4
C
4
Elective II
(9E00305d) Customer Relationship Management
The objective of the course is to provide students with a good knowledge of Customer
Relationship Management, Technological and Operational Issues in implementing CRM.
1. Conceptual Foundations of CRM Evolution of CRM Building Customer
Relationship Economics of CRM The Relationship selling concept.
2. CRM in Consumer Markets Customer Service and Contact Centers for CRM
Customer Satisfaction and Loyalty.
3. Customer acquisition, Retention and Development Complaint Management Sales
Force Automation.
4. Technological Tools for CRM Components of CRM Solutions Product offerings in
the CRM Market Space Comparison of Siebel, Oracle, My SAP, People soft e CRM.
5. Managing CRM Project Planning CRM Programme.
6. Technological and Operational Issues in implementing CRM Benefits and barriers to
CRM.
7. Customer Relationship Quality Management Designing an Effective Relationship
Management System.
8. CRM Road blocks: Privacy and Ethics Future of CRM.
References:
Customer Relationship Management,Jagadish Seth, TMH,2008
Customer Relationship Management, chaturvedi Mukesh,Excel,2008
Customer Relationship Management, Peelan, Pearson,2008
Customer Relationship Management, Roger J. Baran : Cengage,2009
Customer Relationship Management A Strategic Perspective, G. Shainesh & Jagadish N
Sheth,Macmillan
Customer Relationship Management Essentials John W Gosney and Thomas P
Boehm,PHI,2008
Customer Relationship Management,Das Subhasish, Excel,2008
41
www.jntu9.in || www.jntu9.com
2009-10_____________________________________________________________
42
www.jntu9.in || www.jntu9.com
_____________________________________________________________2009-10
43
2009-10_____________________________________________________________
References:
Sales Management,John F Tanner Jr, Earl D Honeycutt Jr & Robert C Erffmeyer: Pearson
Education, 2009.
Sales and Distribution Management, Krishna K Havaldar & Vasant M Cavale TMH, 2007
Advertising, Sales and promotion Management, ChunawalaHimalaya, 2009
Sales and Distribution Management, Tapan K.Panda, Sunil Sahadev,Oxford, 2009
Sales and distribution Management, S L Gupta,Excel, 2009.
Strategic Marketing and Channel Management,Donald J. Bowersox & M. Bixby
Cooper,TMH, 2008
Selling and Sales management, Jobber,7/e Pearson Education, 2009.
Successful Sales Promotion, Pran Choudhury, Ricky Elliott & Alan Toop, Orient Longman
Limited,1998
44
www.jntu9.in || www.jntu9.com
_____________________________________________________________2009-10
2009-10_____________________________________________________________
www.jntu9.in || www.jntu9.com
_____________________________________________________________2009-10
Principles of risk Management & Insurance, George E. Rejda: 9th Edition, Pearson
Education, 2009.
Risk Management, (Edited), Prof.K. Ramakrishna Reddy and Prof.P. Murali Krishna,
Discovery Publishing house, New Delhi 2007
Principles of Insurance Management, Gulati: Excel, 2009
Risk Management & Insurance, Scott E. Harringam Gregory R. Nichaus: TMH, 2009.
Insurance and Risk Management P.K.Gupta:, Himalaya ,2009.
Risk management and insurance, Trieschmann, Cengage, 2009.
Risk Management Insurance and Derivatives, G. Koteshwar: Himalaya, 2008
Introduction to Risk Management and Insurance, Dorfman: 8/e, Pearson, 2009.
47
2009-10_____________________________________________________________
www.jntu9.in || www.jntu9.com
_____________________________________________________________2009-10
49
www.jntu9.in || www.jntu9.com
2009-10_____________________________________________________________
Th
4
(9E00307d)
C
4
Elective IV
Data Warehousing and Data Mining
The objective of the course is to give an understanding Data Warehousing and Data Management
concepts.
1. Managing Data: Individual Data Management, Organisational Data Warehousing and Data
Management, Components of Organisational Memory, Evaluation of Database Technology.
2. Database Systems in the Organisation : Data Sharing and Data Bases Sharing Data
Between Functional Units, Sharing Data Between Different Levels of Users, Sharing Data
Between Different Locations.
3. Data Warehousing Introduction: What is a Data Warehouse, Who uses Data warehouse,
Need for Data Warehouse, Applications of Data Warehouse Concepts.
4. The Data Warehouse Data Base: Context of Data Warehouse Data Base, Data Base
Structures Organizing Relational Data warehouse Multi-Dimensional Data Structures
Choosing a Structure.
5. Meta Data: Human Meta Data, Computer Based Meta Data for people to use, Computer
based Meta Data for the Computer to use.
6. Analyzing the Contexts of the Data warehouse: Active Analysis, User Queries OLAP.
7. Constructing a Data warehouse System: Stages of the Project Developing a Project
Plan, Data warehousing Design Approaches The Architecture Stage.
8. Getting Data into the Data warehouse Extraction, Transformation, Cleaning, Loading
and Summarization. Data Mining, Creating a Decision Tree, Correlation and Other Statistical
Analysis, Neural Networks, Nearest Neighbor Approaches, Putting the Results to Use.
References:
Decision Support Systems and Data warehouse Systems, Efram G. Mallach:
TMH,2009
Modern Data Warehousing, Mining and Visualization Core Concepts, Marakas,
Pearson,2008
Data warehousing, Data Mining OLAP, Berson Smith, TMH,2008
Data Mining Techniques and Tasks, THMSivanandam, Thomson,2009
Data Management, Data Bases and Organizations, Richard T Watson : 5/e, Wiley.
50
www.jntu9.in || www.jntu9.com
_____________________________________________________________2009-10
51
2009-10_____________________________________________________________
www.jntu9.in || www.jntu9.com
_____________________________________________________________2009-10
Th
C
4
4
International Business Management
The challenges in International Business Management, The blocks and strategies are the focal
points of the course. It helps students acquire conceptual frame works knowledge and insight
to operate at International Level.
1. Anatomy of International Business Environment International Economic, Political,
Legal, Social and Cultural Frame Work.
2. International Trade regulatory Frame Work Trade Barriers Export Promotion and
Import Substitution.
3. Regional Trade Organizations, their Impact on International Business. Role of World
Trade Organisation (W.T.O.), Its Impact on International Business.
4. International Financial Frame Work Balance of Payment Foreign Exchange Market
Mechanism Exchange rates, risk management.
5. Export Financing International Liquidity. Role of IMF, IBRD in International
Business.
6. Organizing For International Business Strategies and Issues in International Human
Resource Management and Development, Staffing policy, managing the Expartiates.
7. Creation of Global Structure Developing Global Competitiveness, International
marketing strategies in different stages of product life cycle.
8. Economic Zones: Objectives, Foreign Trade Zone, Economic Processing Zone, Free
Zone, Special Economic Zone , Net Foreign Exchange Earning.
References:
International Business- Environments and operations, Daniells, Radebangh, Sullivan,
Salwan, Pearson, 2009
Internatinal Business,Cherunilam, 4/e, PHI
Intrnational Business,Hill, Jain, 6/e, TMH
Internatinal Business,Shyam Shukla, Excel, 2008
International Business, P.Subbarao, 2/e,Himalaya
Internatinal Business, Justin Paul, 4/e, PHI
International Business, Joshi, Oxford,2009
International Business, Czinkota, Moffett, 7/e, Cengage
53
www.jntu9.in || www.jntu9.com
2009-10_____________________________________________________________
Th
4
C
4
Elective V
(9E00403a) FINANCIAL DERIVATIVES
The objective of this course is to make students efficient in the area of Financial
Derivatives, giving them the knowledge of basics in Financial Derivatives, Future Markets, Option
Strategies, etc.
* Standard discounting and statistical tables to be allowed in the examinations.
1. Introduction to Derivatives : Development and Growth of Derivative Markets, Types of
Derivatives, Uses of Derivatives,
2. Financial and Derivative markets: Fundamental linkages between spot & Derivative
Markets, The Role of Derivatives Market, Uses & Misuses of derivatives.
3. Future and Forward Market: structure of forward and Future Markets, Mechanics of
future markets, Hedging Strategies, Using futures.
4. Determination of forward and future prices: Interest rate futures, Currency futures and
Forwards.
5. Options: Distinguish between Options and Futures, Structure of Options Market,
Principles of Option Pricing, Option Pricing Models: The Binomial Model, The Black
Scholes Merton Model.
6. Basic Option Strategies: Advanced Option Strategies, Trading with Options, Hedging
with Options, Currency Options.
7. Swaps: Concept and Nature, Evolution of Swap Market, Features of Swaps,
8. Major types of Swaps: Interest Rate Swaps, Currency Swaps, Commodity Swaps, Equity
Index Swaps, Credit Risk in Swaps, using Swaps to Manage Risk, Pricing and Valuing
Swaps.
References:
Financial Derivatives, Mishra: Excel, 2009.
Risk Management & Derivatives, Stulz, Cengage,2009
Derivatives and Risk Management, Jayanth Rama Varma: TMH, 2008.
Financial Derivatives, Gupta, 1st Edition, PHI 2008
Options, Futures and other derivatives, John C Hull: 7th Edition, Pearson Education, 2009
Derivatives Valuation and Risk Management, David A. Dubofsky, Thomas W Muller, TR:
Oxford, 2008
Fundamentals of futures and options market, John C Hull: Pearson Education,2008.
Risk Management Insurance and Derivatives, G. Koteshwar: Himalaya, 2008
54
_____________________________________________________________2009-10
55
www.jntu9.in || www.jntu9.com
2009-10_____________________________________________________________
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY ANANTAPUR
MBA IV Semester
Th
C
4
4
Elective V
(9E00403c)
Organization Development
The objective of the course is to provide the students with the conceptual framework and the
theories underlying Organizational Development.
1. Organization Development Definition Contributory Stems, Values, Assumptions.
2. Beliefs in OD-Values in Transition Ethical issues in OD.
3. Characteristics and Foundations of OD- Systems Outlook- Third Wave Management
and Organization Transformation.
4. Diagnostic Process and Areas of Diagnosis Action Research- As a Process and
Approach- OD .
5. Interventions classification Team Interventions Intergroup InterventionsThird party peace making intervention.
6. Structural Interventions- Comprehensive Interventions and Training Experience
7. Other Interventions- T- Groups, Behaviour Modelling, Life and Career Planning.
8. Consultant Issues System Ramifications Power politics in OD Future of OD.
References:
Organisation Development and Transformation, French, Bell & Zawacki, 6/e TMH,2008
Organization Development,French & Bell,Pearson.2008
Organisation Change and Development,Kavita Singh: Excel,2008
Organization Development,Daniel Robey & Steven Actman,Macmillan.
OrganisationDevelopmentChange,Cummins & Worley,Thomson/Cengage,2009
Organisation Development Interventions& Strategics, S. Ramnarayan, T.v Rao & kuldeep
singh,Response.2009
Organisation Development,Daniel Robey & Steven Actman,Macmillan.
56
www.jntu9.in || www.jntu9.com
_____________________________________________________________2009-10
References:
Data Communication and Computer Networks, Duck& Read, 2/ e, Person,2009
Data Communications and Net Working, Behrouz A. Forouzan, TMH,2009
Data Networks, Bertsekas & Gallages, PHI
Computer Communications and Networking Technologies, Michael A. Gallo,
Cengage,2009
Understanding Data Communications & Networks, William A. Shay, Vikas.
57
www.jntu9.in || www.jntu9.com
2009-10_____________________________________________________________
58
www.jntu9.in || www.jntu9.com
_____________________________________________________________2009-10
2009-10_____________________________________________________________
References:
International Marketing Analysis and Strategy, Sak Onkvisit, John J. Shaw, 3/e, PHI, 2009
Global marketing Management , Keegan, Green, 4/e, Pearson, 2008
International Marketing, Philip R. Cateora, John L. Graham, Prasanth Salwan, TMH, 2009
International Marketing,Vasudeva PK, excel,2008
Global Maketing, Management, Lee, Carter, Oxford, 2008
International Marketing and Export management, Albaum ,5/e Pearson Education, 2009.
Global Marketing, Johansson, TMH, 2008.
Integrated Marking Management Text and Cases, Mathur, Sage, 2008
www.jntu9.in || www.jntu9.com
_____________________________________________________________2009-10
References:
International Human Resource Management,Aswathappa,TMH,2009
International Human Resource Management, Tony Edwards & Chris Rees, Pearson,2008
Internal Human Resource Management, Rao P.L, Excel.2008
International Human Resource Management, Subba Rao P, Himalaya,2008
International Dimensions of Organizational Behaviour, Adler N.J, Kent
International Dimension of Human Resource Management, Dowling P.J,
Thomson/Cengage,2009
www.jntu9.in || www.jntu9.com
2009-10_____________________________________________________________
References:
Lynda M.Applegate, Robert D.Ausitn and F. Warren McFarlan, Corporate Information
strategy and Management, TMH
C,S,G,,Krishnamcaharyulu and Lalitha R. Management of Technology, Himalaya
Sanjiva Shnkar Dubey, IT strategy and Management, PHI, 2009.
Parag Kulkarni IT strategy for Business, Oxford, 2009.
V.K.Narayan, Managing Technology and Innovation for competitive Advantage, Pearson,
2009.
C.K. Prahlad, The New Age of Innovation. TMH,2009.
Total sessions in a semester shall be distributed for all the subjects. The concerned
teaching staff shall select the cases of recent origin for discussion.
Internal Evaluation (for 50 marks): At least two cases per subject shall be
considered for internal evaluation. Such case study analyses by students shall be produced
as a record. The Head of the department/Institute shall consolidate the grading of all such
case studies and finalize the internal evaluation marks.
JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR
MBA IV Semester
Stu
C
3
2
(9E00406) Seminar
The objective of the seminar is to evaluate the skills required for the managers viz.,
communication skills, logical skills, analytical skills, presentation skills, persuasion skills,
decision making skills acquired by the students in the course of M.B.A and to analyse the
managerial capabilities.
Students are required to present a seminar on any contemporary issue of the business.
62
www.jntu9.in || www.jntu9.com
_____________________________________________________________2009-10
****
www.jntu9.in || www.jntu9.com
63