2014
Introduction
AIESEC enables leadership development in young people to make a
positive impact in society. The AIESEC Global Alumni Impact Study uses
primary data to explore the leadership development and impact of AIESECs alumni.
The study involves an analysis of survey responses of over 1000 alumni from 107
countries and a range of different generations and professional backgrounds.!
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To explore this, the study focuses on three key questions: !
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What is the extent of AIESECs influence on the leadership development of its members?!
What are the leadership traits that characterise AIESEC alumni?!
What impact have AIESEC alumni had in society?!
The analysis is based on the leadership development model of AIESEC, which consists of the
following three elements of leadership development:!
I & Myself!
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I & The World ! Responsible to the World Aware; Take ownership and action!
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I & Others !
Report Structure
Introduction!
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Data Overview! !
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AIESECs Influence on Leadership Development!
Leadership Traits of Alumni! !
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- Personal Development!
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- Professional Development! !
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- Skills Development! !
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- Personal Values!
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Alumni Impact in the World! !
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Conclusions!
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Legend
TMP: Team Member Program!
TLP: Team Leader Program!
GIP: Global Internship
Program!
GCDP: Global Community
Development Program
Data Overview
Both quantitative and qualitative data was collected through a survey
involving questions that are based on the three key questions of this study.!
In this report, the quantitative data is reported in the form of graphs and statistics. The
qualitative data that is reported is based on examples of typical comments made by alumni in
the surveys. Those typical comments were determined by examining multiple sets of
samples from the total data and identifying the most common themes.!
Survey responses were collected from 1087 alumni with the following characteristics:
Region
5%
Age
100
2%
9%
90
27%
Number of Respondents
North America
Western Europe
16%
South America
Asia Pacific
23%
18%
Africa
80
70
60
50
40
30
20
10
0
20
25
30
35
40
45
50
55
60
65
73
Age (Years)
Current Organisation
Academic Background
Business Administration
Economics
11%
Management
Multinational company
7%
Other
Finance and Accounting
Engineering
37%
Marketing
Entrepreneur
7%
Computer Sciences
Political Science
Government or Government
Institution
20%
Social Sciences
Law
Not-for-Profit Sector
Science
18%
Other
Psychology
0%
5%
10%
15%
20%
25%
10%
20%
30%
40%
50%
60%
70%
80%
50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
Less than 2
3 to 5
5 to 10
10 to 20
More than 20
AIESECs Influence on
Leadership Development
The vast majority of alumni respondents (84%) consider themselves to be a leader.
This section of the report examines the extent to which AIESEC and its programs has
influenced this leadership development.
Responsible to
I enjoy taking responsibility
the World
I am accepting diversity
I developed new insights about other cultures
Effective
Communication
Effective Communication
Self Aware
Self Aware
10%
20%
30%
40%
50%
0%
10%
20%
30%
40%
Percentage of Respondents (%)
50%
It is quite clear that all three areas of the leadership development were at least significantly
influenced by AIESEC, and a large portion of the alumni said that they would not have those
characteristics without AIESEC. Although a large portion also said that AIESEC only somehow
influenced their development in these areas, very few respondents said that AIESEC had no effect.!
More particularly, there were more alumni indicating that, without AIESEC, they would not have
characteristics of effective communication than there were for the other two areas. However, there
were also more alumni indicating that AIESEC only somehow had an influence on their self
awareness. The next subsection goes into more detail regarding which programs develop which
characteristics.
TMP
TLP
10%
20%
30%
40%
50%
60%
70%
0%
10%
20%
30%
40%
50%
60%
70%
40%
50%
60%
70%
GCDP
GIP
I am aware of my responsibility for the world
(country, city) and feel ownership towards it
I consider continuous learning as part of my
everyday life
I set and accomplish goals for my own
development
I know my values and live according to it
I know my purpose in life and live according to it
I am aware of my strengths and weaknesses
I am accepting diversity
I developed new insights about other cultures
I understand and attend to needs of others
I communicate effectively with other people and
engage them with my vision
I enjoy taking responsibility
I developed new insights about Leadership
0%
10%
20%
30%
40%
50%
60%
70%
0%
10%
20%
30%
TMP
For TMP participants, the characteristics that AIESEC seems to have the most influence on are
related to effective communication. In particular, the characteristics that had the highest
proportion of respondents select Without AIESEC, wouldnt have it are: I am accepting of
diversity; I developed new insights about other culture; and I communicate effectively with other
people and engage them with my vision.!
Characteristics related to being self aware seemed to have the most respondents selecting Not
at all, such as: I know my purpose in life and live according to it and I know my values and live
according to it. This indicates that perhaps TMP does not offer as much opportunity for self
reflection and self awareness as desired.!
Characteristics relating to responsibility to the world do not have very extreme responses, but a
fairly large number of respondents selected Significantly influenced' for I enjoy taking
responsibility and I am aware of my responsibility for the world (country, city) and feel ownership
towards it.!
TLP
Respondents who participated in TLP show very similar trends as TMP participants. However, it is
further worth noting that a particularly higher proportion of TLP participants than participants of
other programs selected 'Significantly influenced for I developed new insights about leadership.
This suggests that this program may be particularly influential in allowing participants to explore
their leadership abilities.
GIP
For participants of GIP, AIESEC seems to have the most influence on characteristics related to
effective communication. The characteristics that had the highest proportion of respondents select
Without AIESEC, wouldnt have it are: I am accepting of diversity and I developed new insights
about other culture. The latter is substantially higher for GIP participants than participants of other
programs, indicating that this program is particularly valuable for enhancing cultural awareness.!
Characteristics related to being self aware also seemed to be more influenced by GIP. A larger
proportion of respondents selected Significantly influenced for characteristics like: I know my
purpose in life and live according to it; I know my values and live according to it; I consider
continuous learning as part of my everyday life; and I set and accomplish goals for my own
development.!
GCDP
It is difficult to draw conclusions from the data of GCDP participants, since the sample size is
particularly low. However, one important observation is that, similar to GIP participants, for I
developed new insights about other cultures, a substantially large proportion of respondents
selected Without AIESEC, wouldn't have it. This suggests that GIP and GCDP seem to allow for
greater opportunity to develop cultural awareness than the other programs, and this is consistent
with data presented later in this report which suggests that participants of these programs
develop cultural sensitivity skills.
Summary
In summary, it appears that AIESEC does have a substantial influence on the leadership
development of its members. TMP and TLP seem to particularly influence characteristics of
effective communication, while GIP seems to provide more holistic development. Along with GIP,
GCDP seems to be specifically influential on its participants cultural awareness.!
The next section provides more insights into the leadership traits that participants of each program
develop.
take
these lessons with me into life every day and
now look to push further in everything I do. I run
marathons and do ironmans, I continue to study and volunteer around
issues that move me. AIESEC is with me always.!
Jennifer Harwood!
Standards Australia Ltd.!
Sydney, Australia
Leadership Traits
of Alumni
This section of the report focuses on the second key question of the study which
aims to explore insights into the leadership traits that characterise AIESEC alumni. These
traits are presented in terms of personal and professional development, skills development and
personal values.
Personal Development
The alumni were asked to indicate which personal characteristics most apply to them. The
following graph shows the results.
Personal Characteristics
I am open minded and accept diversity
I think globally
I am adapting fast to new/challenging
environment
I believe in myself
I learn proactively
I am persistent and result-oriented
I am emotionally intelligent
I have risk-taking attitude
I am consistent with my words and actions
I am creative and innovative
Other
0%
10%
20%
30%
40%
50%
60%
70%
!
!
!
As can be seen in the graph, most respondents indicated a high to extreme degree of influence.
10 (Extreme)
Degree of Influence
9
8
7
6
5
4
3
2
1 (None)
0%
10%
20%
30%
Professional Development
The alumni were also asked to indicate which professional characteristics most apply to them.
The following graph shows the results.
Professional Characteristics
I set career goals for myself
I effectively set goals and timeline for my
duties
I work effectively without much supervision
I get along well and easy with diverse
employees at my work
I am proactively bringing new ideas at my
work
I work abroad or with multicultural teams
I lead a team(s) at my work
I am coach or mentor
I develop or implement new projects in an
organization
I am regularly getting rewarded for the
quality of my work
I develop innovations at my work
0%
10%
20%
30%
40%
50%
60%
Similar to the results on personal development, much of the professional development related to
diversity and new perspectives. !
Canada
Job Promotions
The professional development of alumni also seems to be reflected in the following data, which
shows how long AIESEC alumni received a job promotion after leaving AIESEC.
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
Less than 1 year Between one (1) Between three
and two (2)
(3) and five (5)
years
years
I became an
entrepreneur
!
!
Degree of Influence
10 (Extreme)
9
8
7
6
5
4
3
2
1 (None)
0%
10%
20%
30%
10
Skills Development
The alumni were asked to select from a list of skills that they felt they gained the most from their
AIESEC experience. The following graph shows the results:!
Public speaking
Cultural sensitivity
Ability to see the big picture
Relationship building
Project management
Co-creating and brainstorming
Collaboration
Strategic thinking
Networking skills
Problem solving
Dealing with complexity
Foreign language skills
Planning
Oral and written communication skills
Time management
Ability to work virtually
Sales skills
Negotiation skills
Personal effectiveness
Coaching
Teamwork
Innovation
Other
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
The graph shows that the skills that are most commonly developed (greater than 40% of
respondents) are public speaking, cultural sensitivity, ability to see the big picture, relationship
bulging and project management. The skills that seem be to least commonly developed (less
than 25% of respondents) are teamwork and innovation.!
For this data to be more useful, though, it is worthwhile segmenting it according to each program.
11
The tables below show the top 10 skills developed by participants in each program.
TMP
TLP
64%
Public speaking
67%
Time management
60%
Cultural sensitivity
60%
55%
Project management
56%
Problem solving
54%
55%
Relationship building
53%
Relationship building
53%
Teamwork
51%
53%
Project management
51%
Strategic thinking
Co-creating and
brainstorming
Collaboration
49%
Collaboration
49%
Planning
48%
Problem solving
47%
Networking skills
47%
Networking skills
47%
GIP
52%
GCDP
Cultural sensitivity
76%
Public speaking
59%
Public Speaking
65%
Cultural sensitivity
58%
57%
Strategic thinking
51%
Relationship building
56%
Project management
50%
56%
46%
Project Management
52%
50%
Collaboration
49%
42%
Strategic Thinking
49%
Co-creating and
brainstorming
Relationship building
40%
48%
Planning
40%
12
44%
42%
!
from Croatia
!I gained the Alumnus
ability to speak English
and work with multicultural teams.
!
Alumnus from France
Project Management is a skill that appears higher in the rankings for TLP and GCDP
participants than the other programs. This indicates that these programs may be more suitable
for gaining this particular skill development, especially since managing projects is a common part
of the job description of many TLP and GCDP roles.!
Teamwork and Time management appear only in the top 10 list for TMP. This suggests that
perhaps TMP is more effective in developing these particular skills than the other programs.!
Certain skills do not appear in any of the top 10 lists, including Oral and written communication
skills, Ability to work virtually, Sales skills, Negotiation skills, Personal effectiveness,
Coaching and Innovation. This indicates that perhaps none of AIESECs programs are
particularly effective in developing these skills. It may be relevant for AIESEC to explore how its
programs can be enhanced to better deliver this skill development.
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Personal Values
The alumni were asked to list their personal values. The word cloud below visually depicts the
commonality of words used by respondents to describe their values.
The list below shows the top 10 most common sets of values mentioned by alumni and their
frequencies.
Values (Keywords)
Count
%
Responses
Containing
Keywords
389
36%
200
18%
178
16%
136
12%
121
11%
92
8%
72
7%
69
6%
67
6%
10
56
5%
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!
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Demonstrating Integrity!
Striving for Excellence!
Enjoying Participation!
Acting Sustainably!
Activating Leadership
Living Diversity!
Pratyush Sureka!
Alex Astral Power Private Limited!
Kolkata, India
15
Alumni Impact in
the World
The vast majority of alumni (76%) said that they feel they are currently making a
positive impact in the world. This section of the report focuses on the third key question of
the study, which aims to explore what kind of impact this is. The section looks at how alumni
describe their life purpose, the kinds of impactful activities that they are involved in, and the ways
in which AIESEC has enabled its alumni to lead impactful lives.
Life Purpose
When asked about what they believe their life purpose to be, the majority of the alumnis
responses generally related to three common themes:
!
!
Become the best I can be
Help others be the best they can be
Help make the world a better place
Broaden
people's horizons,
make them know that
there is more to what they
see daily. Create tools to make
education reach everybody
everywhere. Education can give
opportunities and create better
leaders.
These insights suggest that AIESECs alumni tend to have a mindset and willingness to lead
lives that are impactful to themselves, to others and to the world, which is related to the
Responsible to the World aspect of the leadership development model. The next subsection
examines what kinds of impactful activities alumni are actually involved in.
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Impactful Activities
The alumni were asked to select from a list of activities that apply to them in their lives. The
following graph shows the results.
5%
Many alumni who selected options such as I volunteer for social causes and I am supporting
NGO(s) seemed to specifically mention supporting young people in different ways, such as
through career advice, mentoring and specific projects focused on youth issues. The following
are a few examples:!
As a mentor, the inspiration I am
driving among other youth helps them
see the way they can change
themselves, and most of them apply
some tips I am sharing during my
Sharing Experience sessions and they
work well.
Alumnus in Bulgaria
17
biggest contribution to
this world happens within the
walls of my home for my wife
and children.!
Michael Yeats!
XL Re Latin America Ltd.!
Bogota, Colombia
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Breakdown of Program
Participants
Total Respondents
10 (Extreme)
10 (Extreme)
8
7
Degree of Influence
Degree of Influence
TMP
TLP
GIP
GCDP
1 (None)
1 (None)
0%
5%
10%
15%
20%
25%
30%
0%
5%
10%
15%
20%
25%
30%
The results suggest that AIESEC does have a significant influence on its members ability and
willingness to achieve positive impact in the world, since almost 60% of respondents selected a
rating of 8 or above.!
There are also different trends depending on the program of participation. A rating of 8 or above
was selected by higher proportions of GIP and GCDP participants (70% and 64%, respectively)
than participants of TMP and TLP (50% each). Also, a rating of 4 or less was selected by higher
proportions of TMP and TLP participants (19% and 18%, respectively) than participants of GIP and
GCDP (5% and 4%, respectively). !
It may be worthwhile for AIESEC to explore why it is that TMP and TLP tend to have less influence
on participants in this regard, and how the programs can be enhanced to empower more of their
participants.
19!
AIESEC has exposed me to a plethora of impactdriven people from around the world, which has
highly inspired and influenced who I am today.
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Conclusions
This study aims to create an understanding of the leadership
development that AIESEC enables in its members and the subsequent
impact that they go on to create in the world. Below is a summary of conclusions,
structured according to the three key questions of this study.!
!
What is the extent of AIESECs influence on the leadership development of its members?!
!
AIESEC has a substantial influence on the leadership development of its members through
its programs.!
TMP and TLP seem to particularly influence characteristics of Effective Communication.!
GIP seems to provide more holistic development in the three areas of Effective
Communication, Self Aware and Responsibility to the World.!
GCDP, along with GIP, seems to be specifically influential on its participants cultural
awareness.!
!
What are the leadership traits that characterise AIESEC alumni?!
!
The most common personal characteristics that AIESEC alumni seem to have developed
include broader perspective and understanding of the world, appreciation of similarities, and
personal confidence and drive.!
The most common professional characteristics that AIESEC alumni seem to have developed
include the ability to get along with diverse employees at work and proactively bring new
ideas and projects in the workplace.!
The vast majority of alumni surveyed obtained a job promotion within the the first two years
after leaving AIESEC.!
The most common skills gained by alumni are public speaking and cultural sensitivity.!
Cultural sensitivity skills are more particularly developed in GIP participants.!
Foreign language skills are more particularly developed in participants of GIP, GCDP and
TMP.!
Project management skills are more particularly developed in participants of TLP and GCDP.!
The most dominant set of values that most alumni hold are related to honestly, integrity,
respect, diversity, family, friendship and relationships.!
Values held by AIESEC alumni are generally aligned to AIESECs values.!
!
What impact have AIESEC alumni had in society?!
!
Alumni generally define their lifes purpose as being to lead a life that is impactful to
themselves, to others and to the world.
Impactful activities that alumni engage in are particularly in the areas of social/community
development (especially towards youth), creating good business practice, creating loving
families and spreading positive values.
AIESEC has a high degree of influence on its members ability and willingness to impact the
world, especially through GIP and GCDP.
The younger generations of alumni tend to be more influenced by AIESEC to lead impactful
lives than older generations.
While this report shows the success of AIESEC in enabling leadership development in young
people to make a positive impact on society, it also raises a number of areas in which AIESEC can
improve and innovate in its programs to deliver better leadership development experiences. It is
hoped that this study provides useful insights to assist the continued growth and development of
AIESEC in working towards its mission.
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Written By
!
Ala Al-Mahaidi
Australia
!
Contributors
!Ala Al-Mahaidi Australia
Wilfried Assoko
Caio Donini
Darko Gazibara
Viktor Karevski
Agata Lowkiet
Olga Tsygankova
Cte dIvoire
Brazil
Bosnia and Herzegovina
Republic of Macedonia
Poland
Russia