elearning.lspr.edu
Master of Arts in Communication : Corporate Communication Studies
Content
Part 1
References
Part 2
Part 3
Definitions of PR
Powered by HarukaEdu.com
- 1502PRE02-
Hal 3
Part1: References
References: Primary
Powered by HarukaEdu.com
- 1502PRE02-
Hal 5
References: Additional
- 1502PRE02-
Hal 6
- 1502PRE02-
Hal 8
4 Models of PR : 7 Characteristics
Model
No
.
Characteristic
1 Purpose
2
Org.
Contribution
One-Way
Press Agentry/
Publicity
Propaganda
Advocacy
Two-Way
Public
Information
Dissemination of
Information
Dissemination of
Information
1way; Complete
Nature of
1way; Truth is
3
truth is not
Communication
important
essential
4
Model of
Source > Rec
Communication
Asymmetrical
Symmetrical
Scientific
Persuasion
Mutual
Understanding
Advocacy
Mediation
2way;
Imbalanced
effects
2way;
Balanced
effects
Group >
Group;
Feedback
- 1502PRE02-
Hal 9
Model
No
.
Characteristic
Nature of
Research
One-Way
Press Agentry/
Publicity
Little;Counting
house"
Two-Way
Public
Information
Little;
Readability,
readership
Asymmetrical
Symmetrical
Formative;
Attitudes
Formative;
Understanding
Ivy Lee
Edward
Bernays
E. Bernays
7 Period
1900-1920
1920-1960
1960/70
until now
1850-1900
- 1502PRE02-
Hal 10
Part3: Definitions of PR
Definitions: PR
Common understanding
Most visible,
1. techniques &
2. tactics
Missing parts
Process involving,
1. many subtle &
2. far-reaching aspects
Powered by HarukaEdu.com
- 1502PRE02-
Hal 12
Definitions: PR (lanjut)
Powered by HarukaEdu.com
- 1502PRE02-
Hal 13
Definitions: PR (lanjut)
Powered by HarukaEdu.com
- 1502PRE02-
Hal 14
Next Topic
PUBLIC RELATIONS
Role &
Function
in Organization
Thank You
Powered by HarukaEdu.com
- 1502PRE02-
Hal 15
elearning.lspr.edu
Associate Partners :
Powered
by HarukaEdu.com
Powered
by HarukaEdu.com
- 1502PRE02-
Hal 16