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b e

n a
a n i ?
w li m
p o
how we feel
at Poli

NO INDIVIDUALITY

ANONIMOUS SPACES

NO WLB
how we imagine
Poli

WARM ATMOSPHERE

HOSPITALITY

OWNING THE SPACE


looking for
values

Enhance self expression

Support personal behaviors

Create sense of belonging


our
concept

SHOW YOUR BE SIDE

EXPRESS YOURSELF

FIND YOUR WLB


three
attitudes

WANNA WANNA WANNA


BECOME BE ME BE IN

SHOW YOUR BE SIDE

Three ways to approach the life at Poli


three
collections

THREE BE-SIDED PRODUCT LINES

That correspond to three types of users


first
collection

WANNA BE IN

“I wanna find my isolation”


first
collection

WANNA BE IN

camouflage t-shirt
first
collection

WANNA BE IN

double sided moleskine


second
collection

WANNA BE ME

“I wanna break free ”


second
collection

WANNA BE ME

jacket / pijiama
second
collection

WANNA BE ME

tie / hat
second
collection

WANNA BE ME

laptop skin / pillow


second
collection

WANNA BE ME

pocket / slippers
third
collection

WANNA BECOME

“I wonna express the other side”


third
collection

WANNA BECOME

work cloth / cocktail dress


third
collection

WANNA BECOME

cleaning gloves / silk gloves


system
map

P O
L I
M I

Material flow
Immateral flow
system
map

P O
L I
M I

Material flow
Immateral flow
system
map
Students

Organize workshops
P O
L I
M I

Material flow
Immateral flow
system
map
Students

Organize workshops
P O
L I External
M I Sponsor

Material flow
Immateral flow
system
map
Students

Clothes&Accessoiries

Urban casual
Organize workshops
P O
L I Technical
performance
M I

Material flow
Immateral flow
system
map
Students
Provides materials

Provides know-how

Provide new ideas

Clothes&Accessoiries

Urban casual
Organize workshops
P O
L I Technical
performance
M I

Production of selected products

Material flow
Immateral flow
system
map
Students
Provides materials

Provides know-how

Provide new ideas

Clothes&Accessoiries

Urban casual
Organize workshops
P O
L I Technical
performance
M I

Production of selected products


Students

Politecnico
employees

External
visitors
Users
Material flow
Immateral flow
system
map
Students

Clothes&Accessoiries

Urban casual

P O
L I Technical
performance
M I Receives profit

Students

Politecnico
employees Receives profit

External
visitors
Users
Cash flow
system Know how
map experience

P O Visibility
Visibility
L I profit
profit
new ideas
M I

Self expression
Profit
comfor,
products
communication
campaign

SHOW YOUR SHOW YOUR


BE SIDE BE SIDE

polished nails safety at work


fancy sketches perfect hands

SHOW YOUR
BE SIDE

always connected
even during class

posters
communication
campaign

flyers
Thank you

Bagante Marta
Bartoli Martina
Grassi Federico
14th december 2009 Partipilo Luigi
Politecnico di Milano/PSSD/ 2nd year/ Workshop with Fabio Diliberto Rink Ana