SYNOPSIS
A brief description of what exactly merchandising means and
how can one relate it with current industry..
A DIPLOMA DOCUMENT
Submitted by NEHA CHAUDHARY
AUGUST 2013
TABLE OF CONTENTS
CONTENTSPage No.
1. INTRODUCTION1
2. About the Company
3. Synopsis
2
3
Project Brief 4
Scope of project
Conclusion
Acknowledgement
Biblioghraphy
5
6
7
8
INTRODUCTION
The project is based on the principle of doing and learning, each and every instructions
that are given as guidelines, helps us in getting more deep into our organization work
and getting more knowledge of each and every department.
This project is related to doing Merchandising in a Brand like Diesel, UCB Domestic,
S.OLIVER and some European brands such as PRIMARK and TOP SIDER. It helps in
understanding the vast concept of international fashion market and also attain
knowledge about the fashion wants of the people worldwide.
RABYA COLLECTIONS
FACTORIES ADDRESS
PHONE
FACTORY FAX NOS.
+91-11-26301774, 26301458,
+91-11-26302099, 26301297
E-MAIL ADDRESS
rc1@rabya.in
rc2@rabya.in
DIRECTORS
OUR PRODUCTS
OUTPUT (CAPACITY)
OUR BANKERS
ANNUAL TURNOVER
PROFIT MARGIN
SHEEP,
GOAT,
COW,
BUFF,
NAPPAS,
VEGGITABLE TANNED LEATHERS ,
NUBUCK, SUEDE AND VARIOUS AUTHENTIC
FINISHES ON GRAIN AND SUEDE.
PUNJAB NATIONAL BANK
5, SANSAD MARG
NEW DELHI- 110 001
A/C # 13155
3-5 CRORES
30% SAME FOR ALL THE BUYERS
Gained a lot of knowledge regarding the leather industry India, also understand a lot about
the Fashion wants of the people worldwide. Now know better the merchandising techniques
and also the actual working criteria in an organization and responsibilities as well .
This project helped us to know the organization more deeply and to get more
and more practical knowledge. Through this project our skills are been enhanced
and hence we also got more and more opportunities. Our mentor had helped a
lot in completing our internship project. As my company mentor helped me to
understanding the whole process of merchandising from the first step of getting
the sample made and to the last step till the shipment is released also learnt
how about price negotiation , cost cutting , outsourcing , costing and R & D .
Through this project we got to know how a sample is been made by seeing the
techpacks of the buyers, selecting the appropriate leather and hardware, making
the best product in low price as buyer wants the product in low price, convincing
the buyer for the product, getting the order then planning the TNA report dividing
the time properly in cutting, sampling, finishing and packing. We understood that
a merchant plays an important role in a company as all the process from the
sampling to the production is been looked by him hence make good relation with
the buyers and make them satisfied and also how to tackle various employees
in an organization like pattern master, pattern cutter, fabricator, store man and
other employeesIn short we learn each & every minute process of merchandising
throughout this project.
This project is documented representation of my journey as a student of an
institute to a design professional in Leather Goods Industry.
PROJECT BRIEF
This project is done within the internship in RABIA COLLECTIONS. It includes all sort
of knowledge and understanding that I gained during this internship period. The project
having the title PROJECT OF MERCHANDISING in various brands INCLUDING
DIESEL is based on the guidelines that we got from our college and it proves to be a
tool through which we could gain more and more knowledge of our organization and
helps a lot in doing our area of work more sufficiently.
The Project includes the working criteria of each and every department and there
interrelation with other departments. During the project I get to know about the
dependability of one organization on other whether it is of BUYING Offices of
DIESEL ,UCB, PRIMARK ,S OLIVER in India with our dependability on vendors like
material vendors etc. we can say that everything is interlinked and one organization
cannot work without the help and support of other organization
Each Brand target on specific range of customers which can afford their Products.
From beginning to end, all of them spends a lot of investment at every stage whether of
R&D or of Production, from making designs till the shipment. Specifically DIESEL and
UCB set their Designers free to do whatever they want to attract and fulfill customer
wants in the products. In addition to this, DIESEL invests a lot of money for quality
assurance, and use best quality materials, techniques and world class infrastructures to
manufacture the products. This is why the costing of Diesel products is very high..
Pricing and costing of any product range gets decided in LR/LF meetings in which
whole R&D team discuss and finalize the pricing of the existing collection and on the
basis of this costing any additions and subtractions of styles takes place.
Whereas there are some brands which are having different working style. Brands like
PRIMARK and TOP-SIDDER focus on getting products which are cost effective.
Everything starts with buyer meet, a buyer makes a visit in order to see the overall working
of factory and check out various new things like new style new development and most
important new leather qualities. Its just not new styles which play the role but its leather
these days which has given a entirely new look to bags. Leather looks and treatments
have become a keen interest for buyers today
The main project basically contains the following:
Merchandising / Logistic
/
Manufacturing
DIESEL
S.OLIVER
UCB
TANDY
TOP SIDDER
PRIMARK
PETITE MENDIGOTE
TITAN
Research Follow
Shipment.
Up-
From
development
of
Sample
till
types
of
production
By follow-up its easy to understand the practical knowledge about how the
work is done in an Export house.
In this project we are been trained to work on real life situations and hence
understanding and researching the market, consumer and buyers behavior , product
development and hence getting more depth knowledge of the formal functional activities
of a organization and thus increasing the potential and the pressure is helping
me to find my real strengths.
Conclusion
During my entire stay at RABYA COLLECTIONS , I was being trained about every
single minutes of merchandising.
I actually realized that there is a vast difference between what we have been taught
here in college and working in the industry because in industry we have to handle the
things commercially .There we get the opportunity to design work according to our
clients
Generally we cater two categories of customers ,first one is type of customers who
caters to the esteem class of the society they actually keep their customers need as
their first priority, and the other category is of those customers who wants their products
to be cost effective and making the best product for them ata lower price as buyer
wants, is yet again a difficult task.
In this project, I got trained to work on real life situations and hence understanding what
the market wants,how to get best out of everything, consumer needs and buyers
behavior, product development and hence getting more depth knowledge of the formal
functional activities of an organization.
ACKNOWLEDGMENT
I would like to thank Mr.Ankit Sardana ( Head Production Manager for Bags for RABYA
COLLECTIONS) , Mrs. RenuMishra ( R&D Manager for Bags, Head Merchant) and
whole staff of RABYA COLLECTIONS , who helped and supported me at each and
every step from the beginning to the end of this project. Also I would like to thank Mr.
Suman bannerjee and Mrs. Aditi Sharma, who gave me the opportunity to attend this
project and helped in understanding our field better .
Bibliography / References
Google.com
Diesel.com
Ucb.com
THANK YOU
SYNOPSIS