RENE ERNST

NEW JERSEY/ NEW YORK | AVAILABLE TO RELOCATE |(808) 721-0473 |

RENEE.ERNST@GMAIL.COM
Dedicated social media editor ethically driven to deliver news using non-traditional
routes that reach growing audiences on all social media outlets. Five years of
exceptional daily newsroom experience from clerk to breaking news reporter. Proven
effectiveness in expanding social media presence for a news site.

MEDIA EXPERIENCE:
NORTH JERSEY MEDIA GROUP NORTHJERSEY.COM
Social Media Editor (Oct. 2013 present)

Manage all social media accounts for The (Bergen) Record and Herald News
website, including Facebook, Twitter and Instagram. Increased Facebook fans from
12K to 46K in less than one year. Increased Twitter followers from 3K to 18K in one
year. Research and anticipate the changing Facebook algorithm and adapt the
companys posting strategy. Analyze audience statistics using Facebook Insights,
Twitter Ads and Chartbeat. Host conferences within the newsroom on the latest
social media changes. Moderate audience comments. Work closely with reporters
and editors on personal social media presence, aid in breaking news, create and
enforce company policy and educate staff on best practices.
Web Producer (March 2013 Sept. 2013)
Manage and maintain the homepage for The Record and Herald News website,
post latest local and wire news. Write SEO headlines, determine story placement,
enhance web articles, work with editors and reporters to troubleshoot web issues.
Analyze audience statistics. Promoted to social media editor after seven months.
GANNETT COMPANY, INC. The Asbury Park Press (Neptune, NJ)
Breaking News Reporter (April 2010 May 2011)

Cover last minute breaking news, cop checks, crime beat, establish a relationship
with local law enforcement and community members in two large counties, meet
hourly deadlines and write up to four versions of an article for immediate online
news, updates and finally a print version. A nominee for the 4th quarter 2010
individual excellence award.
Online News Producer & Staff Writer (July 2009 April 2010)
Manage homepage of APP.com, write SEO headlines, monitor and generate traffic,
check news wires and post stories, work closely with weekend editor. Monitor story
engagement and move homepage articles accordingly. (July 09-April 10)
Covered entertainment, local bar and club scenes and interviewed bands for
jerseyshore.metromix.com, an entertainment website affiliate of the Asbury Park
Press, self-assign stories and brainstorm ideas to generate web traffic.
(Simultaneously while news producing.)
Newsroom Clerk (Sept. 2008 June 2009)

Perform administrative duties, answer phones, distribute mail, troubleshoot office

equipment, help readers locate pages on the website.

GANNETT COMPANY, INC. The Daily Journal (Vineland, NJ)

Intern (Jan. 2008 May 2008)

Covered an array of assigned news stories, edit and proofread before publication,
meet daily deadlines.

EDUCATION:
TEXAS STATE UNIVERSITY Pursued Masters Degree in Criminal Justice

(Jan. 2012 Feb 2013)

ROWAN UNIVERSITY Bachelor of the Arts in Journalism
(Graduated May 2008)
Deans List
Contributor to The Whit (student newspaper)
UNIVERSITY OF HAWAII at Windward Associates Degree
(Graduated May 2006)
Member of Phi Theta Kappa (honors society)
Graduated Cum laude
SKILLS:
Deep understanding and working knowledge of social media networks and
platforms, i.e. Facebook, Twitter, Instagram, Google+, Wordpress, Blogger,
Pinterest, Tumblr
Experience using Chartbeat, Google Analytics, Hootsuite Pro
Experience using a variety of Content Management Systems
Proficient in Quark and web design
Strong communication both orally and in writing
Some InDesign experience
Some HTML experience
Some Dreamweaver experience
Ability to establish rapport with community members
Ability to adapt to new environments