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Blog Articles
Guest Posts
Website Copy
Sales Page
Case Study

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Newsletter
Client: NewPath Consulting

Industry: IT

View the entire newsletter here: http://goo.gl/5zDPpH

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Blog Articles
Client: NewPath Consulting

Industry: IT

TheFiveLoveLanguages
ForSmallBusinesses
WehavefalleninlovewiththebookThe
FiveLoveLanguagesofChildrenbyGary
Chapman,PhDandRossCampbell,MD.The
bookdescribes5languagesthathelpany
parentorguardianguideandrespondto
childrensneedsinanappropriateway.The
bookalsosuggeststhatchildrenhavea
primarylovelanguagethattheyrespondto
best.Theseuniversallovelanguagesare
versatileandcanbeappliedtoyour
customersandsmallbusinessesingeneral.
Surprisingly,Dr.Chapmanhasnotwrittena
bookapplicabletosmallbusinesses,buthe
should!
Startingasmallbusinesscanbedifficultandchallengingatfirst.Understanding
thefundamentalsofgoodbusinessandinteractingwellwithprospectsand
customersarekeyforlongtermsuccess.Whetheryouarerunningasmall
familyownedgrocerystoreoramajorcorporation,anybusinesscanlearnand
practicethesefivelovelanguages.
1.Thefirstlanguageistouch.Weinterpretthislanguageasbeingableto
touchyourcustomers.Itmeans:toknowwhatyourcustomersneed,youmust
firstgettoknowthemonapersonallevel,ifpossible.
Youcandothisbyphone,Skypeorafacetofacemeeting.Whataretheir
challengesandissues?Whatsortofindividualarethey?Onceyoustriveto
understandthembetter,youcanstarttoimaginehowreceptivetheyaretothe
languageoftouch.
2.Thisbringsustothesecondlanguage,wordsmatter.Knowinghowto
approachandtalktoyourclientswillsharpenyourinterpersonalcommunication
skills.Havingalotofinteractionwithvariouspersonalitiesandopinionswillopen

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upnewdoorsofopportunity.
Whenyoucommunicatewithyourprospectsandcustomers,wordsofaffirmation
areimportant.Especiallyindifficultsituations,youmustkeeptheconversation
positiveandconstructive.Usewordssuchas...andratherthan...butin
conversations.Andofcourse,donttakesmallsuccessesforgranted.Customers
arepeopleandtheylikepositiveaffirmation.Challengesandissueswilloccur
inevitablywhenworkingtogether,sokeepinglanguagepositiveandconstructive
iskeytobuildingastrongrelationship.Negativeverbalorwritteninteractionscan
settherelationshipbackimmeasurably.
3.Thethirdlanguageisqualitytime.Makesuretotaketimetohavestrategic
conversationswithyourcustomers.Itisimportanttonottakeforgrantedtheir
ongoingchallengesandconcerns.Takethetimetoschedulemeetingsonaregular
basistounderstandwhereyourrelationshipstands.Thisisalsoanopportunityto
fortifytherelationship.
Pleasemakespendingqualitytimesomethingyouandyourcustomerslook
forwardto,andnotasachore.Youcanstarttounderstandhowyourcustomers
think,whatmotivatesthemanddrivestheirambitions.
Withqualitytimeyourcustomerswilllearnaboutyourbusinessaswell.Themore
theyknowaboutyourplans,themoretheycanhelpyousucceed.Thenexttwo
languagescanbespokenbyyourcustomersinreturnforqualitytime.
4.Thefourthlanguageistheactofgivinggifts.Whenyougettoknowyour
customers,therewillbeapointwheregiftgivingcanhelptostrengthenyourbond.
Youshouldnotgivegiftsjustbecauseyouhaveto,asthesecanbeseenasnot
genuine,oratworseasbribes.
Givinggiftsissomethingthatrequiresyoutoknowyourcustomersfairlywell.
Youwillneedtoknowtheirinterestsandhobbies,iftheyhaveany.Whenbuying
agiftforsomeoneforthefirsttime,werecommendthatyoudonotbuyanything
tooexpensiveorextravagant.Thiswillgiveoffsignalsofdesperationandcome
offastryingtoohardtoimpress.Feelfreetoexploreyouroptionsandchoosethe
giftthatyoufeelcomfortablewith.
Giftsontheirownwithouttheaccompanimentofanotherlovelanguageusually
takesontheappearanceofabribe.Thisisnottheintentatall,soyoushould
combinegiftswithatleastoneotherlanguage.Giftsarenotalwaysphysical
objectsandcanbeabstractandcostnothingatall.
5.Thefifthandfinallanguageisprofessionalactsofservice.Thisisthe

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culminationofallotherlanguagesintheworldofbusiness.Providingconsistent
andhonestservicetoyourcustomerswillbringincontinuousbusiness.
Youmustalsoknowhowtohandledifficultcustomersaswellwithactsofservice.
Trainingandteachingbestpracticesisanactofservice.Helpingyourcustomers
learncollaborationandprioritizationskillsisalsoanactofservice.Actsofservice
canalsoprovehelpfulwhenthereismiscommunicationorwhenissuesarise.
Usuallyactsofservicetaketheformofgoingaboveandbeyond.Whenanissue
occurs,insteadoftalkingaboutit,sometimesitisbesttoperformanactofservice.
Insituationswhenthereisnowaytosolveanissue,theultimateactofserviceisto
separateyourbusinessrelationship.Believeitornot,sometimesyourbusinessand
customerdonothaveafit,andthebestactofserviceistogoyourseparateways.
Howyouchoosetoactaroundyourcustomerswilldeterminetheirresponses.
Ultimately,itisuptoyoutodecidehowtotreatyourcustomers.Youmayfinda
preferredlovelanguageforacustomeranditiswisetospeakthatlanguagewith
themduringyourrelationship.
Theselanguagesareguidelinesforbusinessownersandfortheircustomers.When
youunderstand,caninterpretandpracticetheselanguages,yourcustomersshould
reactinapositivemanner.Torecap:
Makesuretoknowwhereyourcustomersarecomingfrom.Useapersonal
touch.
Knowhowtoapproachandengageyourcustomersverballyandinwriting.
Usewordsofaffirmation.
Spendqualitytimewithyourcustomersandgettoknowthemonadeeper
level.
Remembertogiveanappropriategifttoremindyourcustomersyoucare,
especiallywhenyouknowthemwell.
Doactsofserviceespeciallyindifficultsituations.Insteadoftalking,act
withserviceinmind.

More Samples
Give Your Computer a Fresh Start: A Quarterly Checklist
What is a Virtual Shakedown?
Dean Levitt from Mad Mimi Talks Security

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Guest Posts

(on Popular Industry Blogs)

Client: NewPath Consulting

Industry: IT

The following article was written for Formstack and published at:
http://goo.gl/o2N2tz

HowtoCommunicateBetterwithYourSales
Team
SalesiseveryCEOsbusiness.Therestremendousunusedvaluewithinevery
salesteam,waitingtoberealized,broughttothelightandputtoverygooduse.
ThispostwillshowhoweveryCEO,manager,andsalesdirectorcanharnessthe
wisdomoftheirsalespeople,thosethatareinclosetouchwiththeactualusersof
theproduct,andincreasesalesinnotime.WellbeusingaFormstackformthat
youcangrabandstartusingimmediatelytogainsomevaluableinsight.

Salespeopleareyourtreasuretrove
Salespeoplearethefrontlinefolksfortakingyourgoods(productsandservices)to
thefield.Theyshowhowyourproductorservicesolvesyourprospects
problem(s),listeningtobothreasonableandunreasonableobjections.And,most
importantly,salespeoplemustmakethesale.Inthatprocesstheylearnalot
abouttheirclientsandprospects,aboutotherproblemstheyhave,whatobjections
reallymean,otherwaystopositiontheproduct,userfeedback,buyerpsychology,
etc.Smartsalespeopleregisterthisinformationallthetime,andputittogooduse
infuturesituations.Canyouimaginehowvaluableyoursalesforcewouldbeifall
ofthemareareequallyeffectiveasyourtopones?

Salespeoplewanttobehelped
Mostsalespositionshaveasignificantpayforperformancecomponent.Itisa
hugeperformancemotivator.Somesalespeopleexceedtheirtargets,somemeet
theirtargets,andsomeareunderperformers.Eachoneofthemwantstoperform
wellinfrontofapotentialcustomertheywanttobeabletobeconfident,answer
alloftheirquestions,berelaxedandwinthesale.Thatsadreamformostpeople.
Itisboththeorganizationsresponsibilityandthesuperperformerstohelpthe
underachievers,andthencollectivelyimprovetheorganizationsperformance.
Letsseehowtoclosethisgapnext.

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Noteverysuperperformersharestheirideasfreely
Thoughitisintheorganizationsbestinterestforsuperperformerstosharetheir
secrets,winningscriptsandprovenclosingstrategies,noteveryonewillbewilling
todoso.Itispossibleforsomesystematicknowledgetransferfromonegroupto
theother.Itisthesalesmanagersjobtofindoutwhatworksandmaximizeand
multiplyit.Usethesuperperformerstogatherideasforcasestudies,testimonials,
bestpracticeguidesandotherthingsthatwillhelptheentiresalesforce.
Youmayaddsomeincentivestomakethewholeprocessfun,motivatingand
engaging.Youcanconsidertitlechangesforthesuperperformers(ex.Sales
Maven,SalesWarrior,Supercloser).

Apremadeformtohelpstartthesharing
Youneedtogiveyoursalespeopleasafewaytosharetheirvaluableideasand
insights.Wehavecreatedanonlineformthatwillhelpyoudoitwell.Feelfreeto
adaptittoyourspecificsituation.
Whattacticshelpmotivateyoursalesteam?Howdidyouencourageastruggling
salespersontoclosemoredeals?Letusknowinthecommentsbelow.
AbouttheAuthor
AlexSirota(@alexsirota),FounderandDirectorofNewPathConsulting,helps
smallbusinesseswithzerotominimalsoftwareexperiencekeeptheirtechnology
expenseslow,markettheirbusinessesbetter,launchtheirbusinessfasterandturn
profitssooner.Hehasmorethan20yearsofexperienceworkingwithsmall
businessesandcanhelpsolveyourtechnologyandmarketingchallenges.
~~

More Samples
Why Arent Your Prospects Buying From You?
How Formstack Has Changed the Internet for our Clients

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Website Copy
Client: Clean Solutions

Industry: Facility services

View the entire website copy here: http://goo.gl/Om5xCB

More Samples
5R Logo
VR Modern Promoters

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Sales Page
Client: Tim Forrest Consulting Industry: Food Marketing
View the entire sales page here: http://goo.gl/v8CitH

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Case Study
Client: Tim Forrest Consulting Industry: Food Marketing
View the entire sales page here: http://goo.gl/ezDdEX

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