REV. 4/2014
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The JS-44 civil coversheet and the information contained hereinneitherreplacenorsupplementthe filing and serviceof
pleadings or otherpapersas required bylaw, except as provided bylocal rules ofcourt. This form, approved bythe
Judicial Conference ofthe United States inSeptember1974,is required foruse ofthe Clerk of Courtforthe purposeof
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CV 199&V
DEFENDANTS -*- ^J
PLAINTIFFS
FX NETWORKS, LLC,
BRESSLER LAW PLLC, 3 WEST 35TH ST., 9TH FL, NEW YORK, NY
10001
CAUSE OFACTION (CITE THE U.S. CIVIL STATUTE UNDER WHICH YOU ARE FILING AND WRITE ABRIEF STATEMENT OF CAUSE)
(DO NOT CITE JURISDICTIONAL STATUTES UNLESS DIVERSITY)
17 USC 101 et seq. (including Sec. 501 direct and indirect copyright infringement; Sec. 1202 copyright management info, violations)
Has this action, case, or proceeding, or one essentially the same been previously filed in SDNY at any time? Nc&esQludge Previo|Jl4|esig'r}ed/
If yes, was this case Vol. Q Invol. []] Dismissed. No Q Yes Q
Is THISAN INTERNATIONAL ARBITRATION CASE?
No 0
fj-
-.
I *>
&Case No.
Yes
NATURE OF SUIT
ACTIONS UNDER STATUTES
CONTRACT
PERSONAL INJURY
PERSONAL INJURY
[ J 367 HEALTHCARE/
[
[
[
[
J no
1120
]130
1140
[]150
[ ] 151
[ ]152
INSURANCE
MARINE
( J 310 AIRPLANE
( ] 315 AIRPLANE PRODUCT
MILLER ACT
LIABILITY
NEGOTIABLE
INSTRUMENT
RECOVERY OF
OVERPAYMENT &
ENFORCEMENT
OF JUDGMENT
MEDICARE ACT
RECOVERY OF
DEFAULTED
STUDENT LOANS
SLANDER
RECOVERY OF
OVERPAYMENT
OF VETERAN'S
LIABILITY
SOCIAL SECURITY
PROPERTY DAMAGE
[ ]290
[ j442 EMPLOYMENT
CONDEMNATION
FORECLOSURE
[ ] 443 HOUSING/
LIABILITY
ALL OTHER
[ ) 720 LABOR/MGMT
VACATE SENTENCE
2B USC 2255
ACCOMMODATIONS
DISABILITIES EMPLOYMENT
ANTITRUST
BANKS & BANKING
COMMERCE
DEPORTATION
RACKETEER INFLU
ORGANIZATION ACT
(RICO)
[ ] 480 CONSUMER CREDIT
[ ] 490 CABLE/SATELLITE TV
] 861
1 862
] 863
] 864
] 865
HIA (1395ff)
BLACK LUNG (923)
DIWC/DIWW (405(g))
SSID TITLE XVI
RSI (405(g))
[ ] 850 SECURITIES/
EXCHANGE
IMMIGRATION
[ ] 462 NATURALIZATION
[ ] 550 CIVIL RIGHTS
[ ) 555 PRISON CONDITION
[ ] 560 CIVIL DETAINEE
[
[
[
[
[
RELATIONS
SECURITY ACT
[ ] 441 VOTING
TORT PRODUCT
LABOR
PRODUCT LIABILITY
[ ) 440
TORTS TO LAND
] 410
] 430
]450
J 460
] 470
COMMODITIES/
[ ] 510 MOTIONS TO
[ I 240
I ]245
PROPERTY RIGHTS
REAPPORTIONMENT
[
[
(
I
[
[ ]195
EJECTMENT
28 USC 157
CONTRACT
CONTRACT
[ ]220
[ ]230
PRISONER PETITIONS
LAND
[ 1423 WITHDRAWAL
[ ] 690 OTHER
OTHER
[ 1210
21 USC 881
LIABILITY
[ ] 190
REAL PROPERTY
[J 400 STATE
28 USC 158
SEIZURE OF PROPERTY
PERSONAL PROPERTY
SUITS
[ ] 196 FRANCHISE
OTHER STATUTES
LIABILITY
STOCKHOLDERS
PRODUCT
LIABILITY
BANKRUPTCY
[ J422 APPEAL
INJURY PRODUCT
EMPLOYERS'
[ ] 340 MARINE
BENEFITS
[]160
INJURY/PRODUCT LIABILITY
| ] 330 FEDERAL
(EXCL VETERANS)
[]153
FORFEITURE/PENALTY
APPLICATION
[ ] 893 ENVIRONMENTAL
MATTERS
[ ] 895 FREEDOM OF
26 USC 7609
INFORMATION ACT
[ ] 896 ARBITRATION
( J 899 ADMINISTRATIVE
PROCEDURE ACT/REVIEW OR
APPEAL OF AGENCY DECISION
[ ] 950 CONSTITUTIONALITY OF
STATE STATUTES
CONDITIONS OF CONFINEMENT
[ ] 448 EDUCATION
REAL PROPERTY
DEMAND $250,000+
other injunction
DOCKET NUMBER
NOTE: You mustalso submitat the timeof filing the Statement of Relatednessform (Form IH-32).
(PLACE AN x INONEBOXONLY)
1 Original
Proceeding
(Zl 2
ORIGIN
Removed from
s(ate Couft
LJ 5 Transferred from Q 6
Reopened
from
(Specify District)
Multidistrict
I I 7 Appeal to District
Litigation
Judge from
Magistrate Judge
Judgment
Appellate
Court
| | b. Atleastone
party is pro se.
(PLACEAN XINONEBOXONLY)
1 U.S. PLAINTIFF
BAS|S OF JURISDICTION
IF DIVERSITY, INDICATE
D4 DIVERSITY
CITIZENSHIP BELOW.
DEF
CITIZEN OF THISSTATE
( ]1
| ]1
CITIZEN OR SUBJECT OF A
FOREIGN COUNTRY
[ ]3[ |3
CITIZEN OF ANOTHERSTATE
( )2
| ]2
[ )4 [ )4
PTF DEF
PTF
DEF
(]5
[]5
]6
VALPARAISO, IN 46383
FX NETWORKS, LLC, Fox Networks Group, P.O. Box 900, Beverly Hills, CA 90213, Los Angeles
County.
TWENTIETH CENTURY FOX HOME ENTERTAINMENT LLC, 2121 Avenue of the Stars, 7th Floor,
Los Angeles, CA 90067, Los Angeles County.
DEFENDANT(S) ADDRESS UNKNOWN
REPRESENTATION IS HEREBY MADE THAT. AT THIS TIME, I HAVE BEEN UNABLE, WITH REASONABLE DILIGENCE. TO ASCERTAIN
RE31BENCE ADDRESSES OF THE FOLLOWING DEFENDANTS:
DOES 1-10
Check one:
Q WHITE PLAINS
\x\ MANHATTAN
(DO NOT check either box if this a PRISONER PETITION/PRISONER CIVIL RIGHTS
COMPLAINT.)
DATE 3/17/15.
\Jt\\_S><CX
~_
11 N0
'
RECEIPT #
Magistrate Judge
m.:r^M
liFoifm
Save
is so Designated.
Yr. 1993
JUDGE ENGELMAYER
15 CV 1
COMPLAINT
Plaintiff Michel Leah Keck ("Keck"), by and via its counsel of record BRESSLER
LAW PLLC, alleges for its Complaint against FX Networks, LLC ("FX Networks"). Twentieth
Century Fox Home Entertainment LLC ("Fox Home Entertainment"), and DOES 1-10
(collectively, FX Networks, Fox Home Entertainment and DOES 1-10 are the "Defendants"):
1. This is a civil action againstDefendants for their wrongful acts of direct and
indirect copyright infringement and for their copyright management information ("CM")
violations (U.S. CopyrightAct, 17 U.S.C. 101 et seq.).
The Parties
of the State of Delaware and qualified to do business in New York. On information andbelief,
FX Networks has a mailing address at Fox Networks Group, P.O. Box 900, Beverly Hills, CA
90213-0900. Its registered agent for receipt of service of process recorded with the New York
State Department of State is CT Corporation System, 111 Eighth Avenue, New York, New York
10011.
information and belief, Fox Home Entertainment has a mailing address at 2121 Avenue of the
Stars, 7th Floor, Los Angeles, California, 90067. Its registered agent for receipt of service of
process recorded with the New York State Department of State is CT Corporation System, 111
Eighth Avenue, New York, New York 10011.
believes that each of the defendants designated as DOES is legallyresponsible at least in part for
the events and actions constituting the conduct damaging Keck. Keck will seek to amend this
Complaint to identify and include the actual names and capacities of such defendants after Keck
has determined such data.
6. This Court has jurisdiction over the subject matter of this action pursuantto 28
U.S.C. 1331 and 1338(a) and 17 U.S.C. 501(a), as this action alleges infringement of
Page 2 of 17
registered U.S. copyright rights and other violations of the copyright laws of the United States,
17 U.S.C. \0letseq.
7. This Court has personal jurisdiction over FX Networks because it does business,
transacts business and/or is qualified to do business within the State of New York for all times
relevant to Keek's claims asserted in this action.
8. This Court has personal jurisdiction over Fox Home Entertainment because it
does business, transacts business and/or is qualified to do business within the State of New York
for all times relevant to Keek's claims asserted in this action.
Facts
10. Plaintiff Michel Keck is a fine artist by profession. Since 2003, Keck has focused
her efforts toward earth-tone abstract painting, mixed media paintings and collages, and art using
recycled materials, among other media. Keck is a rare breed: the self-taught, self-represented,
successful and critically acclaimed artist. In 2006, Keck successfully opened her own online art
gallery www.michelkeck.com, as well as her own fine art publishing company. By the end of
2006, Keck sold over 1,500 original paintings to art collectors throughout the U.S., Canada,
Brazil, Japan, Australia, New Zealand, Netherlands, Ireland, Chile, France, Italy, Austria,
Page 3 of 17
Portugal, Greece, Norway, Malta, Puerto Rico and the United Arab Emirates. Keck has exhibited
original abstract art paintings and mixed media assemblages in London, New York, Chicago, Los
Angeles, Dallas, Indianapolis, High Point, Pittsburgh, Lake Tahoe and Las Vegas. Keck is
regarded as one of the most successful self-representing artists working today, and she continues
to pave the way for self-representing artists worldwide.
11. Keck is and has been for all times relevant to the claims asserted in this action the
exclusive owner of all copyright rights in and to the original works of art reproduced and
attached to this Complaint as Composite Exhibit A. each of which is registered with the U.S.
Copyright Office effective on November 10, 2014: "Sink or Swim" (U.S. Copyright Reg. No.
VA 1-933-894); "The Best Is Yet To Come" (U.S. Copyright Reg. No. VA 1-933-895); and
"I Don't Want To Hear It" (U.S. Copyright Reg. No. VA 1-933-898) (collectively, the "Works").
The "specimen" watermark has been added for this Complaint exhibit to the copies of the Works.
A true copy of each copyright registration certificate is attached to this Complaint within
Composite Exhibit A behind each Work to which it pertains.
12. Keck is the sole author of each of the Works. For all times relevant to this action,
Keck owns and has owned all copyright rights in and to each of the Works since their creation.
Each of the Works is original to Keck, is a proper subject of protection under the U.S. Copyright
Act, and is protected internationally by valid and subsisting copyright rights.
Page 4 of 17
13. Defendants produce, broadcast and otherwise distribute the animated television
spy workplace spoof comedy. Archer features its main character Sterling Malory Archer, a
suave, narcissistic, self-absorbed, caustic, sniping, womanizing James Bondtype, always witha
clever quip and cocktail in hand notwithstanding the grave perilshe faces while executing his
masterspy missions for the "International Secret Intelligence Service" (or "ISIS," as the show
calls it).
14. While tackling matters of geopolitical conflict and global espionage, Sterling also
must sort his profound unresolved mother issues, not in small part because that domineering
mother - Malory Archer - runs ISIS and is Sterling's boss. Archer's mother-son conflict is a
dominanttheme pervading the series. The show repeatedly pits these two central characters
against each other concerning Sterling's feelings of childhood abandonment, his flouting of ISIS
office rules directed to expense account abuse and fraternization, Malory's unwillingness to
applaud Sterling for his indisputable master spy talents and achievements, and other matters
cultivated and calibrated to leverage and amplify the show's irreverent, snarky tone.
15. TheArcher series exhibits a distinctive and readily recognizable artistic design.
Characters' faces are based on the actual faces of actors and models. Sets are based on
photographs and other works of art. The series' design aesthetic juxtaposes camp character
illustration and animation against sophisticated, life-like sets. A 2014 interview with Archer's art
director and animation director provides a glimpse of how intricately andthoughtfully Archer is
Page 5 of 17
designed and produced. Quoted from that interview: "[T]he important thing about Archer is just
how it looks. [...] We wanted the backgrounds to have those lush painted textures." A true copy
of the interview is attached to this Complaint as Exhibit B (red text highlight boxes added at its
pages 4 and 6 for convenience).
16. To better understand how closely Archer's design aesthetic tracks its real-world
underpinning, compare the "before" and "after" Archer images pasted below. Note the
substantially identical color schemes, perspectives, wall tile arrays, sink shapes, faucet shapes,
mirror frames, mirror wall mount, and reflections of the sink, faucet, door frame and wall-
mounted hand soap dispenser. On information and belief, the Archer's inclusion of these
17. Archer's ISIS headquarters are housed in well-appointed office space within a
commercial building in New York City, thoughtfully designed to accommodate the unusual
Page 6 of 17
needs of a spy agency. Ms. Archer's office is a primary Archer set, pervasively featured
throughout the first four seasons of the series. Episodes feature Malory's office as the place in
which Malory briefs her subordinates on the spies' missions, monitor operations, disciplines
misbehavior, and conducts sultry videoconferences with her clandestine, geopolitically incorrect
romantic interests.
18. Archer has grown from a cult phenomenon into a wildly popular show, expanding
its audience since the pilot episode's 2009 televisionpremiere. On informationand belief, it is or
has beenthe number one rated show on FX Networks among adults age 18-49 years.
19. Archer won the Critics' Choice Television Awards for Best Animated Series in
2012, 2013 and 2014. It also won the IGN People's Choice Award for Best TV Animated Series
in 2011. Archer has received numerous other nominations, including one for the 2014 Primetime
Emmy Award for Outstanding Animated Program, and Annie Awards nominations in each of
years 2012,2013,2014 and 2015.
Netflix, Hulu, and Amazon Prime provide the 62 Archer episodes aired during seasons 1-5 to
their respective subscribers for continuous, on-demand viewing, making the series episodes
highly and conveniently accessible to vastaudiences. Defendants also sell and distribute copies
of those episodes to the general public on DVD format digital discs. Viacom's Comedy Central
Page 7 of 17
purchased off-network rights to the Archer series for broadcast via its cable channel scheduled to
begin in May 2015, which will further expand the reach of and audience for Archer.
22. In November 2014, Keck discovered that Defendants have been using her Works
in Archer.
23. Ms. Archer's richly detailed ISIS office set features prominent framed paintings
that use the Works, or derivatives. True copies of screen captures derived from Netflix streaming
of a representative Archer episode from each of the first four seasons are attached to this
Complaint as Composite Exhibit C.
24. Neither Keck nor anyone else authorized Defendants to use the Works in any
form as part ofArcher.
25. Archer does not credit Keck as a contributor or otherwise.
26. On information and belief, FX Networks and Fox Home Entertainment operate
sophisticated media production and distribution businesses with trained staff and an excellent
Page 8 of 17
Copyright Infringement
27. Keck repeats and realleges the allegations set forth in the previous paragraphs of
this Complaint as if fully set forth herein.
28. Without authorization or consent, Defendants created derivative works based on,
reproduced, publicly displayed, distributed, transmitted, and otherwise used the Works as part of
Archer.
29. On informationand belief, Defendants knew that they did not possess any rights
to use the Works as part of Archer or otherwise.
manipulated the Works to conceal that those manipulated works were derived from Keek's
Works.
31. On information and belief, Defendants have received substantial benefits from
their unauthorized reproduction, public display, distribution, transmission and uses of the Works,
which contribute to the unique artistic appeal, look and feel of Archer.
32. On information and belief, Defendants performed their wrongful acts willfully
and knowingly, with intentional disregard for Keek's exclusive copyright rights in and to the
Works, and for the purposes of trade and profit, including by means of the sale and licensing of
audiovisual content, merchandise and advertising services.
Page 9 of 17
33. Keck has been damaged by Defendants' unauthorized uses of the Works,
including without limitation in the forms of diversion of trade, loss of profits, dilution of the
value of rights in the Works, and erosion of the market value of the Works, in an amount to be
determined at trial.
34. Among other relief, such wrongful conduct entitles Keck to an award of a
permanent injunction against continued use, and actual damages suffered as a result of such
infringement, plus Defendants' additional profits attributable to such infringement, in an amount
to be determined at trial, plus recovery of its costs. 17 U.S.C. 504(a)(1) and 505.
To the extent that Keek's registration of copyright rights in and to the Works is timely, Keck is
entitled to opt for an award of statutory damages in an amount up to $30,000 (or $150,000 if
infringement is willful) per work infringed, and also is entitled to an award of a reasonable
attorney's fee.
35. Keck repeats and realleges the allegations set forth in the previous paragraphs of
this Complaint as if fully set forth herein.
36. On informationand belief, Defendants knew and intended that third persons and
entities would take, reproduce, transmit, distribute, publicly display, and proliferate the Works as
part ofArcher without Keek's authorization or consent.
Page 10 of 17
37. On information and belief, because Defendants contributed to and induced third
person infringement ofthe Works and knew orshould have known ofsuch infringement, they
are liable for contributory infringement of the Works.
38. On information and belief, because Defendants had the right and ability to control
reproduction, transmission, distribution, public display, and proliferation ofthe Works as part of
Archer, which benefitted Defendants commercially, they also are liable for vicarious
infringement of the Works.
39. Among other relief, such wrongful conduct entitles Keck to an award of a
permanent injunction against continued use, and actual damages sufferedas a result of such
that Keek's registration of copyright rights in and to the Works is timely, Keck is entitled to opt
for anaward of statutory damages in an amount up to $30,000 (or$150,000 if infringement is
willful) per work infringed, and also is entitled to anaward of a reasonable attorney's fee.
40. Keck repeats and realleges the allegations set forth in the previous paragraphs of
this Complaint as if fully set forth herein.
Page 11 of 17
41.17 U.S.C. 1202 (a) prohibits providing anddistributing false CMI: "No person
shall knowingly and with the intent to induce, enable, facilitate or conceal infringement - (1)
provide CMIthat is false, or (2) distribute or import for distribution CMI that is false.
42. 17 U.S.C. 1202 (b) prohibits removing or altering CMI and distributing CMI
knowing that it has been removed or altered without the permission ofthe copyright owner:
No person shall, withoutthe authority of the copyright owner or the law
(1) intentionally remove or alter any copyright management information,
(2) distribute or import for distribution copyright management information
knowing that the copyright management information has been removed or
knowing, or, with respect to civil remedies under section 1203, having
reasonable grounds to know, that it will induce, enable, facilitate, or
conceal an infringement of any right under this title.
43. CMI includes "(1)the title and other information identifying the work, including
the information setforth on a notice of copyright, (2) thename of, andother identifying
information about, the author of a work, (3)the name of, and other identifying information
about, the copyright owner of the work, including the information set forth in a notice of
copyright, and ... (6) the terms and conditions for use of the work." 17 U.S.C. 1202(c)(1),
(2), (3) and (6).
44. On information and belief, with the intent to induce, enable, facilitate and/or
conceal infringement, Defendants removed or excluded Keek's name, her Works' titles, and her
Page 12 of 17
copyright notices, and instead applied without authorization or consent or other right
Defendants' own copyright notices and claims.
45. On information and belief, withthe intent to induce, enable, facilitate and/or
conceal infringement, Defendants provided and distributed false CMI with their unauthorized
reproduction, public display, distribution, transmission and uses ofthe Works as part ofArcher.
46. On information and belief, with the intentto induce, enable, facilitate or conceal
copyright infringement, Defendants knowingly provided and distributed false CMI when they
applied their own CMI to the Works (for example, the copyright notice), in violation of 17
U.S.C. 1202.
Defendants would induce, enable, facilitate orconceal infringement ofexclusive rights under
Title 17 U.S.C, Defendants (1) intentionally removed oraltered CMI for the Works, (2)
provided false CMI for the Works (for example, by providing the FX Networks Copyright
Notice without authorization and consent), (3) distributed false CMI for the Works without due
authority; and (4) distributed and publicly performed and displayed copies of the Works with
false CMI without due authority, all inviolation of 17 U.S.C. 1202(b)(1), (2) and (3).
48. Such wrongful conduct damaged Keck in an amount to be determined at trial.
49. Among other relief, such wrongful conduct entitles Keck to an award of a
permanent injunction against continued CMI violations, and actual damages suffered due to such
violations, plus Defendants' additional profits attributable to the CMI violations (17 U.S.C.
1202(b)(3) and 1202(c)(2)), orif and as Keck opts in her sole discretion, statutory damages in
Page 13 of 17
an amount of up to $25,000 per CMI violation (17 U.S.C. 1203(c)(3)(b)), plus a reasonable
attorney's fee and costs (17 U.S.C. 1203(b)(4) and (5)).
and for provision and distribution of false CMI for the Works;
transmission, distribution and all otheruses of the Works, from providing and distributing
false CMI for the Works, and from removing or altering CMI for the Works;
determined at trial (17 U.S.C. 504(a)(1)), plus costs (17 U.S.C. 505), or if and as Keck
opts in her sole discretion to the extent that copyright registration of the Works is timely,
an award of statutorydamages, and also an award of a reasonable attorney's fee;
Page 14 of 17
of $25,000 per CMI violation (17 U.S.C. 1203(c)(3)(b)), plus a reasonable attorney's fee
and costs (17 U.S.C. 1203(b)(4) and (5));
public display, promotion, and sale of products, services and media that infringe copyright
rights in and to the Works (17 U.S.C. 504(a)(1) and 501(b));
andfrom theirprovision and distribution of false CMI for the Works (17 U.S.C.
1203(b)(3) and 1202(c)(2)); and
i. awarding Keck suchother and further reliefas the Courtdeems just and
proper.
Page 15 of 17
Respectfully submitted,
March 17,2015
Counselfor Plaintiff
Michel Leah Keck
Page 16 of 17
Plaintiff Michel Leah Keck hereby demands trial by jury of all issues sotriable
under the law.
Respectfully submitted,
Counselfor Plaintiff
Michel Leah Keck
Page 17 of 17
Sink or Swim
.g.wt.uU.vu
Regisfcratioa Number
VA 1-933-894
Effective date of
registration:
November 10,2034
Year of Completion:
2008
***JM**^*****M***MxmYYWYmmr\rmn
Author:
Author Created:
2-D artwork
No
United States
Domiciled in;
United States
Copfright claimant ;
Copyright Claimant: Michel Leah Keck
WWWXIWWULVJWtMAIWOUAJPCW
Michel Keck
Email: micheI@michelkeck,com
Address:
271 East400.South'
November 10,2014
1122-A
aooooowooooaoaooaaoflo
Pane 1 of
Registration #: VA000I933894
Service Request #: 1-! 885185307
ImageRights International
Joe Grant Naylor
275 Grove Street, Suite 2-400
Newton, MA 02466 United States
iS
CO
CO
0)
QQ
a>
f5
'Mi-'^fr^. IV>|S. V*
Registration Number
VAl~933-895
Effective date of
registjatiOH:
aooeeMOMoaeoommeooooooeoooooeeooi
JOO^oaaotinnniwvinficmMoeon^^
Year of Completion:
Date of 1st PubifcatioEj:
88
Author:
Anther Created:
Citizen of:
2007
October 31, 2007
No
United States
Domiciled in:
United States
ghtci
Copyright Claimant:
lucwwwjwwwyuwwwuww
Michel Keck
Email: rnichel@michelkeck.coin
Address:
Name:
Joe G. Naylor
C1122-C
raMPBMWSWMjWUPIM
Page 1 of 1
FmageRights International
Joe Grant Naylor
275 Grove Street, Suite 2-400
Newton, MA 02466 United States
CD
a:
i2
3-
SPECIMEN - FOR D
SIONO
Registration Number
VA 1-933-898
Effective date of
registration:
November 10,2014
wMMwwwumBWMjwwwwwppwa
oaaoaoocwMowwttoiawWTO^^
letfoii/Pyblicatiori -----
YearofCompletioji:
Date of 1st PablkatioE:
88
Anther:
Author Created:
Work snade for hire:
Citizen of:
2008
Sentember 3,2008
2-D artwork
No
United States
Copyright claimant
Copyright Claimant:
Michel Keck
Email: michel@michelkeck.com
Address:
Name: JoeG.Naylor
Date:
November 10,2014
CI 122-B
"mwmM"f
Page 1 of 1
Registratioja ik VAGOOl933898
ImageRights International
Joe Grant Nayior
275 Grove Street, Suite 2-400
Newton, .MA 02466 United States
http://www.awn.com/animationworld/animating-archer
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Animating 'Archer'
Art director Neal Holman and animation director Bryan Fordney explain how Floyd County
Productions brings us FX's animated gem.
By Dan Sarto andJames Gartler | Monday, April 21, 2014at 10:21am
6
r
In
Lana Kane (Aisha Tyler), Archer (H.Jon Benjamin) and Cheryl Tunt(Judy Greer) share a tense momentinthe fifth
season finale of Archer Vice.Copyright FX Networks.
Adam Reed's spyseries Archer underwenta bit of a changethis season,withthe animated heroes
forced bythe FBI to jettisontheir spybusiness in exchange for lives of crime and cocaine-selling.
And country western musicproduction. As you can imagine, they've approached the crime
business withthe same bravado and dysfunction that they used to approach the spy business.
Luckily, there're still thesame people keeping things running smoothly behind-the-scenes. Floyd
County Productions hasbeentherefrom the beginning, infact, andwith five seasons undertheir
belt - and two more still to come - art director Neal Holman and animation director Bryan
Fordney practically havethe process down to a science. Overseeing a staffof sixty at their
Atlanta-based studio, the duo open up about their economicalapproach to keepingArcherand his
crewlooking so darn good, using3Dsoftwareto create the 2D worldofAdam Reed's hilariously
tight scripts.
Dragon 2'
lof7
2/5/2015 11:26 AM
http://www.awn.com/animationworld7animating-archer
Ai Cher and the rest uf the ISISgang ai e the guests of GustavoCaldcron(FredArmisen)and his wifeJuliana(Laui en
Cohan).Calderon is a bigfan of Charlene but Juliana is a biggerfan Df Archer.
Dan Sarto: Tell me a little bit about how this wonderful series comes together. What are your
roles and what's your production pipeline like?
Professional Spotlight:
Jon Landau at FMX 2014
Professional Spotlight:
Chris DeFaria at FMX
Parti
2014 Part!
Professional Spotlight
Andy Serkis at FMX 2014
Parti
2014 Part 1
Neal Holman: Archer is not your average cartoon. Weworkvery, very quickly and the department
heads and production heads haveallworked together for so longthat our process is really
streamlined. Ascript iswritten and then things start to sort of branch outward. I will start
working with the storyboard team and while they'rebusystoryboarding a scene, my associate art
director Chad Hurd and I will be designing backgrounds and then workingwith our character
designers. Atthe same time, we're workingwith our 3Ddepartment helpingto buildthe
background designs into3Denvironments. Onthe other side of the track, the producersare
castingand doingthe voicerecordingwith our actors. By the time they are done with an audio
Professional Spotlight:
edit, we will have storyboards to put to their audio and then pass that off to our illustration and
Bryan takesall ofthese elementsand the animaticwith audioand he'll line up all ofthe elements
to go with it and begin animating and compositing.
Bryan Fordney: Another unique thing about the Archer pipelineis that the animation process is
actually done separate from the drawing. Thedrawings are done based on the storyboardsand
the illustration director also sort of directs drawing sequences. We use Adobe After Effects for the
character acting, which is almost more similarto 3Danimation than it is to traditional animation
because we are essentially creating rigs, like3D character puppets, but we are doing it in 2D. That
allows us to workveryquickly and it allows us to add various subtleties that we wouldn't be able to
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NH: Yes. The way we get a design going is Chad Hurd and I will work on something that we think
best suits the needs of the scripts and the aesthetic that Adam is going for in his scene. We'llget
his thoughts on it and once a design is locked, we give it to our 3D team and they build that
environment. Once it's built, we can put our camera anywhere inside it and kickout a render and
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BF: Trinity Animation does a lot of 3Dworkwith us, like the 3DenvironmentbuildsI'mtalking
about. We rely on them pretty heavily. They're at Lee'sSummit, Missouri.
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a dummy head on it because the actual head is a really complicated rig that takes a long time to
develop and we stick on everybody that we draw.
NH: It's all about economy and getting the most of what you are doing. There's a lot of smoke
Web Designer
BF: The heads themselves are like a whole other beast, though. When we draw on a body, we put
and mirrors. Wetry to make it look likea lot of animation, but we're very economical. Ifwe are
goingto build a head then that head rig is going to be reallygood. We'll build it once and use it
throughout the year. Weare tryingto use everybit of everythingand nothing reallygoes away.
Any body that Archer is drawn in, likea suit or polo shirt or whatever, you will see repurposed on
drones in the background throughout the season. Nothinggoes to waste here with our
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DS: But on the flip side, when you look at the finished episodes, it doesn't look like a minimalist
visual presentation. It looks very stylized.
*S**!:w^
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how it looks.
DS: Right, right. He isall about his looks! Turning thesubject toAdam Reed for a second, does he
send you a finished script and then you work with him onthe creation ofthestoryboards?
BF: We usually get a script that isn't quite locked, but notfarfrom it. When he's ready to get FX's
response, that's thedraft we getandstartbuilding from. Adam isjustsuch a strong writer thatwe
can go ahead and startmoving forward with the major builds. And after that, once we have done
a pass ofAct One, wewill send him a PDF ofthestoryboards along with some notes toguide him
through itandhe'll sendback whatever feedback he has. After all theseseasons, I have a pretty
decentidea ofwhatAdam isgoing for whenhe writes a scriptor a scene, so the notes havebeen
pretty minimal.
There isanother storyboard revision afterweadd inthe audio. In mostshows, storyboard goes
straight to audio andthatisa luxury thatwe don't have because ofourschedule. We generally
finish storyboards fora full episode intwo weeks and two days, andthat'smoving really quickly
forfour people. Sometimes when the audio comes in, an actor's read will be much different than
how wewere reading it when weweredoing the boards, so we have to make revisions. Oneofthe
best thingsabout our production isthat we canturn on a dime and still keepthings movepretty
fluidly.
Could it have been a browser issue? We didn't
NH: Also, wedon'tjuststart one episode, work it until it isdoneandthenstart another - theyare
all overlapping invarious stages. So, while one episode is being written, the previous episode is
being storyboarded and the episodebeforethat is being built and the episode beforethat is being
animated. We generally havefour or sometimes five episodes going in production at one time.
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NH: Astrangethingabout this show is that the postworkis done inAfter Effects, the same
program that we use to do the character animation.
BF: Theediting isdone in Final Cutbyan editor, but we often haveto makeadjustments in After
Corbould
NH:The onlything that's really not done in-house is the recording and audio mixing.
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DS: Adam Reed told me recently that the team at Floyd County regularly managesto make the
gags in the script so much funnier than he ever imagined...
NH: Well, one example that comes to mindis episode402,1think...the one with Lucas Troy, who
NH: ...Archer's best friend. That episode ends with a just a silent shot of Archer, Lanaand the car.
Thecomedy in it comesfromArcher's facial expression - that tellsthe wholestory. Wejust stay
BF: Yeah, the cool thing about that was it was the last step in the production. One of our
animatorsjust decided, "OhI'mgoingto makethese really hilarious frowny faces on these
characters at the very end." It really wasn't planned out that way.
NH: Becausewe have such talented improvactors on our cast, I think a lot of people believethe
show is primarily improv and I'd say...95% of it iswritten. What seem like improvised jokesare
actually written on the pageand that speaksto Adam's natural talent as a writer. Heis really
incredible. We're a littlespoiledin that we get Adam Reed scriptsevery two to three weeks. When
we have to shift and work on other projects, I always hold [the other writers] to that same
standard and there is always a disconnect at first, because they are not Adam.
BF: There is a real confidence in the scripts. Like, ifwe are confused partway through the
production because, "This joke justisn't working," andthenwelook back at the script we're like,
"Oh. That's because we didn't do it by the script!"
Archer takes a break from love making and narco-trafficking...but only for a short while.
DS:The stuff is brilliant on a lot of different levels. I think the visual design of this show so
beautifully complimentsthe tone and the comedythat I cannot think of another visualstyle that
would make it any better.
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NH: Yeah. Whenwe were doingthe pilotwe wanted something with reallybold linework,thick
heavy lines. Wejust didn'twant to looklike another Family Guy or Simpsons. Alot of the cartoons
that we were seeing had this razor thin line work and that's not to knock those cartoons - it was
just something we didn't reallywant to followsuit with. Wewanted something that would be
different and give a more graphic appeal to the characters. We wanted the backgrounds to have
these lush painted textures. At first it was lookingmore likea '60s comic book but it has sort of
morphedfrom there.
DS: Last question - what are the biggest challenges you face day-to-day and week-to-week in
bringing Archer together?
NH:Some of it is dealing with how best to do really cinematic sequences with limited animation
and limited time. That is something I actually really enjoy because it gives you constraints to work
against. Wedefinitely don't have an unlimited budget and we definitely don't have unlimited
time...but we swing for the fences in our storyboards and really try to make the biggest, baddest
car chase we can and then boil that down into logistical elements that we can actually do. It's one
thing to board a giant fight scene and it's quite another to plan it out to where you can do it
without killing all of your animators.
BF:Yeah, and on these big action episodes, you're really trying to find a balance between the
action-packed sequences and the natural comedy of the voiceover work, which is the core of the
show. With normal episodes, that just comes along naturally, but when we get to these crazy
episodes with tons of adventure, it's vital to find a balance.
James Gartler is a Canadian writer with a serious passion for animation in all its forms. Hiswork
has appeared in the pages of Sci FiMagazine, and at the websites EW.comand Newsarama.com.
>
with$26.6M j
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2 Comments
Carl Pinson -
Eclwina
Thank you for this. Archer is one hot mess. And I mean that in a good way.
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